Explore the Lexus Vehicle Shoppers Audience
Below you'll find more information about the Lexus Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Lexus Vehicle Shoppers audience.
INTERESTS
The Lexus Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lexus Vehicle Shoppers audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 39.22% | 69.01x |
| Infiniti Vehicle Shoppers | 47.23% | 68.36x |
| Auto Repair Researchers | 45.82% | 64.47x |
| Audi Vehicle Shoppers | 37.81% | 64.20x |
| Acura Vehicle Shoppers | 42.99% | 62.45x |
| Mazda Vehicle Shoppers | 35.57% | 60.66x |
| Volvo Vehicle Shoppers | 32.98% | 60.21x |
| Cadillac Vehicle Shoppers | 46.29% | 59.93x |
| In-Market Car Shoppers | 44.17% | 57.63x |
| Honda Vehicle Shoppers | 43.70% | 57.47x |
Composition Percentage:
The overlap percentage between the Lexus Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Lexus Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Lexus Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lexus Vehicle Shoppers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.96x |
| Victoria's Secret | 0.01% | 1.57x |
| Old Navy | 0.01% | 1.43x |
| Journeys | 0.01% | 1.28x |
| Carhartt | 0.06% | 0.96x |
Composition Percentage:
The overlap percentage between the Lexus Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Lexus Vehicle Shoppers audience to the internet population.
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WEBSITES
The Lexus Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lexus Vehicle Shoppers audience is supraforums.com.
| Website | Composition | Index |
| supraforums.com | 1.60% | 50.90x |
| s2ki.com | 1.38% | 41.66x |
| my350z.com | 1.67% | 41.55x |
| clublexus.com | 9.52% | 41.28x |
| rx7club.com | 1.51% | 40.20x |
| g35driver.com | 1.78% | 39.68x |
| ih8mud.com | 6.62% | 39.55x |
| nicoclub.com | 2.33% | 38.20x |
| dormanproducts.com | 1.48% | 37.77x |
| myg37.com | 1.33% | 37.19x |
Composition Percentage:
The overlap percentage between the Lexus Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Lexus Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lexus Vehicle Shoppers audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 4.00% | 32.35x |
| Trucking | 5.65% | 31.16x |
| Car Enthusiasts | 12.49% | 29.39x |
| Auto Enthusiast Information Researchers | 6.71% | 28.34x |
| Power Tools | 2.12% | 22.07x |
| Car Shopping | 19.91% | 21.05x |
| Motorcycles & Snowmobiles | 9.42% | 21.02x |
| Business News & Information Readers | 1.30% | 20.93x |
| High-End Audio | 3.89% | 20.69x |
| Canadian Construction & Renovation Research Cluster | 0.07% | 17.45x |
Composition Percentage:
The overlap percentage between the Lexus Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Lexus Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Lexus Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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