Explore the Life Insurance Researchers Audience
Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Life Insurance Researchers audience.
INTERESTS
The Life Insurance Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.
| Interest | Composition | Index |
| Financial Advisors | 33.05% | 20.46x |
| Investment Management Professionals | 29.75% | 18.61x |
| Mortgage Researchers | 27.25% | 17.97x |
| Credit Score Researchers | 26.79% | 17.70x |
| Auto Insurance Shoppers | 22.52% | 17.19x |
| Retired Health Insurance Researchers | 20.53% | 16.82x |
| Recently Retired Individuals | 32.29% | 16.78x |
| Flower & Gift Basket Shoppers | 22.11% | 16.14x |
| Retired Budget Healthcare Shoppers | 20.27% | 16.13x |
| Retired Assisted Living Shoppers | 20.61% | 16.07x |
Composition Percentage:
The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
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APPAREL RETAILERS
The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.12% | 1.80x |
| Jos A. Bank Clothiers | 0.37% | 1.66x |
| Supreme | 0.01% | 1.60x |
| Intermix | 0.01% | 1.59x |
| White House Black Market | 0.39% | 1.46x |
| Uniqlo | 0.02% | 1.37x |
| Mens Wearhouse | 0.52% | 1.37x |
| Club Monaco | 0.01% | 1.36x |
| Johnston and Murphy | 0.51% | 1.32x |
| Patagonia | 0.01% | 1.32x |
Composition Percentage:
The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
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WEBSITES
The Life Insurance Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Life Insurance Researchers audience is finra.org.
| Website | Composition | Index |
| finra.org | 1.59% | 27.70x |
| pimco.com | 1.82% | 27.34x |
| wealthmanagement.com | 1.23% | 24.90x |
| morningstar.com | 1.57% | 23.19x |
| investorplace.com | 1.68% | 22.36x |
| hyatt.com | 3.66% | 21.36x |
| edwardjones.com | 3.56% | 21.28x |
| bbb.org | 2.09% | 21.24x |
| investmentnews.com | 5.02% | 21.15x |
| americasspotlight.com | 1.02% | 21.04x |
Composition Percentage:
The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 10.32% | 14.84x |
| Institutional Investing | 2.06% | 13.33x |
| ISPs & Local Services | 0.05% | 12.76x |
| Real Estate Cluster | 1.52% | 11.77x |
| Cars, Travel & Food | 0.37% | 11.52x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.43% | 11.04x |
| Philanthropy - Nonprofits | 0.74% | 10.67x |
| Personal Finance Researchers | 5.37% | 10.46x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.07% | 10.29x |
| Accounting | 4.99% | 10.09x |
Composition Percentage:
The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
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DEMOGRAPHICS
The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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