Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 31.43% 35.63x
Investment Management Professionals 29.36% 33.00x
Mortgage Researchers 24.01% 29.01x
Auto Insurance Shoppers 21.90% 28.84x
Credit Score Researchers 24.34% 28.45x
Tax Filers 19.99% 27.79x
Retired Health Insurance Researchers 18.51% 27.56x
Personal Stock Portfolio Managers 18.43% 26.78x
Retired Budget Healthcare Shoppers 18.90% 26.77x
Insurance Professionals 22.92% 26.61x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.48x
Jos A. Bank Clothiers 0.46% 1.76x
LL Bean 0.01% 1.66x
Bonobos 0.09% 1.62x
Club Monaco 0.02% 1.55x
Supreme 0.02% 1.53x
Johnston and Murphy 0.20% 1.48x
Intermix 0.01% 1.46x
Express Outlets 0.01% 1.45x
The North Face 0.03% 1.44x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is irahelp.com.

Website Composition Index
irahelp.com 1.47% 61.59x
cfp.net 1.29% 53.17x
ml.com 1.01% 45.10x
axa.com 1.36% 44.92x
fa-mag.com 1.55% 44.79x
troweprice.com 1.11% 41.47x
bdo.com 1.05% 41.32x
pimco.com 2.80% 41.26x
etf.com 1.16% 40.72x
finra.org 3.08% 39.43x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 15.82% 21.71x
Washington D.C. Hotels 0.02% 20.65x
Institutional Investing 3.11% 20.06x
Real Estate Cluster 2.23% 16.25x
Personal Finance Researchers 8.65% 15.50x
Cars, Travel & Food 0.55% 15.38x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 15.33x
Philanthropy - Nonprofits 1.16% 15.08x
ISPs & Local Services 0.07% 14.94x
Credit Unions & Consumer Protection 0.49% 14.84x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male