Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 28.64% 18.70x
Credit Score Researchers 23.61% 15.52x
Mortgage Researchers 24.62% 15.39x
Investment Management Professionals 25.79% 15.37x
Luxury Boutique Hotel Researchers 22.71% 14.52x
Flight and Hotel Shoppers 21.99% 14.45x
Recently Retired Individuals 29.76% 14.28x
Business Communication Product Researchers 23.55% 14.27x
Home Buyers 19.34% 14.23x
Retired Health Insurance Researchers 19.21% 14.11x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.80x
Brooks Brothers 0.02% 1.63x
Free People 0.02% 1.60x
Chicos 0.04% 1.56x
Talbots 0.03% 1.56x
Ann Taylor 0.01% 1.51x
Armani 0.01% 1.47x
Kate Spade 0.01% 1.46x
Lululemon 0.02% 1.42x
J. Crew 0.03% 1.39x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is pimco.com.

Website Composition Index
pimco.com 1.61% 25.69x
edwardjones.com 2.21% 22.31x
fidelity.com 1.18% 21.63x
investmentnews.com 3.97% 20.26x
thetaxadviser.com 1.95% 19.65x
institutionalinvestor.com 1.35% 19.27x
voya.com 1.80% 19.10x
hyatt.com 1.19% 19.05x
rothira.com 2.39% 18.86x
rsmus.com 1.29% 18.49x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 16.83x
Cars, Travel & Food 0.14% 16.42x
Personal Investment & Advisor Researchers 7.83% 16.37x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 15.59x
Institutional Investing 1.43% 15.44x
Real Estate Cluster 1.15% 13.89x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.10% 13.32x
Philanthropy - Nonprofits 0.50% 11.98x
Credit Unions & Consumer Protection 0.25% 11.65x
Accounting 3.75% 11.59x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male