Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 15.69% 8.46x
Financially Aware (COVID-19 related) 9.43% 8.40x
Mortgage Researchers 13.97% 7.63x
Recently Retired Individuals 18.56% 7.60x
Investment Management Professionals 13.21% 7.47x
Flight and Hotel Shoppers 11.02% 7.20x
Credit Score Researchers 11.94% 7.12x
Medicare Researchers 18.61% 6.96x
Employee Management & HR Researchers 14.48% 6.91x
Luxury Boutique Hotel Researchers 11.71% 6.71x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.64x
Gymboree 0.01% 1.29x
LOFT 0.01% 1.29x
Gap 0.01% 1.25x
Dressbarn 0.01% 1.23x
Banana Republic 0.01% 1.22x
White House Black Market 0.02% 1.22x
Express 0.01% 1.19x
Lane Bryant 0.01% 1.14x
Old Navy 0.02% 1.08x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is mentalflare.com.

Website Composition Index
mentalflare.com 3.00% 13.90x
likeswifty.com 1.73% 12.73x
cushmanwakefield.com 1.21% 12.47x
investmentnews.com 1.07% 12.34x
nichetraveler.com 1.24% 12.19x
smarter.com 1.29% 10.22x
therapyjoker.com 1.17% 10.19x
cookcountyil.gov 1.43% 10.06x
thegrizzled.com 1.36% 9.86x
headcramp.com 1.04% 9.75x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.07% 11.81x
Real Estate Cluster 0.26% 11.53x
Chemicals 0.03% 11.20x
Illinois Education 0.02% 9.32x
Home Decoration - Crafts & Kids 0.02% 7.95x
Paper & Packaging 0.01% 7.87x
Office Furniture Design 0.02% 7.70x
Insurance Cluster 0.06% 7.65x
Accounting 0.83% 7.41x
Illinois 0.06% 7.38x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male