Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 5.2 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 31.07% 15.56x
Investment Management Professionals 26.77% 13.37x
Mortgage Researchers 27.65% 13.18x
Credit Score Researchers 29.00% 12.72x
Recently Retired Individuals 31.55% 12.51x
Medicare Researchers 31.21% 12.17x
Senior Living Center Researchers 22.61% 12.02x
Luxury Boutique Hotel Researchers 27.38% 11.92x
Flight and Hotel Shoppers 27.00% 11.91x
Business Communication Product Researchers 27.89% 11.89x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.60x
Madewell 0.02% 1.56x
Ann Taylor 0.02% 1.48x
Jos A. Bank Clothiers 0.04% 1.46x
Brooks Brothers 0.03% 1.46x
Armani 0.02% 1.45x
Free People 0.02% 1.43x
Club Monaco 0.01% 1.38x
Lululemon 0.04% 1.33x
REI 0.01% 1.30x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is pimco.com.

Website Composition Index
pimco.com 1.65% 22.33x
edwardjones.com 2.16% 20.25x
fidelity.com 1.15% 19.49x
hyatt.com 1.58% 18.61x
investmentnews.com 4.09% 18.32x
enterprise.com 1.31% 17.95x
rothira.com 2.48% 17.20x
institutionalinvestor.com 1.37% 17.19x
voya.com 1.94% 17.13x
thetaxadviser.com 1.98% 17.01x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 7.58% 13.61x
Institutional Investing 1.45% 12.56x
ISPs & Local Services 0.02% 12.51x
Cars, Travel & Food 0.17% 12.06x
Real Estate Cluster 1.09% 11.53x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.18% 10.64x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 10.21x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 10.09x
Accounting 3.67% 9.77x
Philanthropy - Nonprofits 0.46% 9.59x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male