Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 27.60% 16.56x
Credit Score Researchers 21.72% 13.66x
Mortgage Researchers 22.72% 13.59x
Investment Management Professionals 22.83% 13.36x
Luxury Boutique Hotel Researchers 21.04% 13.33x
Business Communication Product Researchers 21.87% 13.19x
Flight and Hotel Shoppers 19.84% 13.07x
Employee Management & HR Researchers 22.53% 12.91x
Medicare Researchers 28.45% 12.73x
Recently Retired Individuals 27.54% 12.70x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is pimco.com.

Website Composition Index
pimco.com 1.24% 23.90x
edwardjones.com 1.87% 20.28x
fidelity.com 1.01% 20.00x
thetaxadviser.com 1.61% 19.21x
investmentnews.com 3.08% 18.25x
voya.com 1.39% 18.10x
rsmus.com 1.06% 17.81x
institutionalinvestor.com 1.03% 17.72x
rothira.com 1.85% 17.10x
journalofaccountancy.com 2.30% 16.50x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 6.35% 14.72x
Institutional Investing 1.12% 14.46x
Real Estate Cluster 0.95% 13.06x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 12.47x
Cars, Travel & Food 0.04% 11.97x
Philanthropy - Nonprofits 0.41% 11.29x
Insurance Cluster 1.34% 11.12x
Accounting 3.20% 11.09x
Credit Unions & Consumer Protection 0.17% 10.45x
Personal Finance Researchers 2.96% 9.91x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male