Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 24.82% 14.60x
Mortgage Researchers 21.16% 12.38x
Credit Score Researchers 19.14% 12.16x
Medicare Researchers 27.46% 11.92x
Flight and Hotel Shoppers 18.64% 11.79x
Employee Management & HR Researchers 21.13% 11.77x
Luxury Boutique Hotel Researchers 19.19% 11.48x
Investment Management Professionals 18.67% 11.47x
Business Communication Product Researchers 20.68% 11.38x
Senior Living Center Researchers 18.97% 11.26x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.45x
Old Navy 0.01% 1.22x
Carhartt 0.10% 0.88x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is thetaxadviser.com.

Website Composition Index
thetaxadviser.com 1.07% 19.54x
tdameritrade.com 2.26% 19.40x
edwardjones.com 1.16% 19.36x
purevolume.com 1.45% 17.24x
journalofaccountancy.com 1.51% 16.70x
investmentnews.com 1.89% 16.36x
rothira.com 1.14% 15.88x
braincharm.com 2.08% 15.86x
360daily.com 1.34% 15.56x
libertymutual.com 1.75% 14.71x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.02% 12.93x
Institutional Investing 0.67% 12.37x
Real Estate Cluster 0.68% 12.17x
Personal Investment & Advisor Researchers 4.96% 12.15x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 11.17x
Accounting 2.46% 10.20x
Insurance Cluster 0.84% 9.92x
Philanthropy - Nonprofits 0.26% 9.32x
Credit Unions & Consumer Protection 0.11% 9.28x
Virginia Athletics 0.19% 8.71x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male