Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 7.2 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 21.55% 11.52x
Auto Insurance Shoppers 16.80% 9.67x
Mortgage Researchers 17.54% 9.36x
Retired Budget Healthcare Shoppers 15.06% 9.23x
Financial Advisors 35.41% 9.22x
Retired Health Insurance Researchers 14.38% 9.12x
Medicare Researchers 18.48% 9.10x
Tax Filers 15.15% 9.09x
Finance Industry 13.16% 9.02x
Insurance Professionals 18.35% 8.81x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.04% 1.41x
Armani 0.02% 1.40x
Club Monaco 0.01% 1.39x
Zara 0.03% 1.39x
Brooks Brothers 0.03% 1.35x
Calvin Klein 0.01% 1.32x
Joe's Jeans 0.00% 1.32x
LL Bean 0.00% 1.31x
Ann Taylor 0.02% 1.31x
American Apparel 0.03% 1.30x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is nuveen.com.

Website Composition Index
nuveen.com 0.32% 45.61x
nb.com 0.22% 41.40x
abendowment.org 0.05% 41.28x
hfflp.com 0.20% 39.87x
riabiz.com 0.04% 39.81x
successionlink.com 0.08% 39.71x
pershing.com 0.14% 39.21x
wisdomtree.com 0.04% 38.18x
nacubo.org 0.12% 38.13x
thetradenews.com 0.03% 37.99x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 11.93% 10.51x
Institutional Investing 1.86% 10.30x
Real Estate Cluster 1.42% 8.62x
Washington D.C. Hotels 0.03% 8.33x
Personal Finance Researchers 6.32% 8.30x
Philanthropy - Nonprofits 0.92% 7.75x
Credit Unions & Consumer Protection 0.42% 7.45x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.35% 7.04x
Insurance Cluster 3.09% 6.93x
Accounting 5.25% 6.78x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999