Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 7.1 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 21.28% 11.87x
Auto Insurance Shoppers 15.46% 10.07x
Mortgage Researchers 17.22% 10.05x
Financial Advisors 33.92% 9.72x
Retired Health Insurance Researchers 12.72% 9.56x
Retired Budget Healthcare Shoppers 13.38% 9.55x
Tax Filers 13.79% 9.55x
Business Communication Product Researchers 15.87% 9.32x
Finance Continuing Education Researchers 15.28% 9.24x
SMB Commercial Insurance Researchers 17.40% 9.20x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.64x
Intermix 0.01% 1.63x
LOFT 0.08% 1.46x
LL Bean 0.01% 1.44x
Armani 0.04% 1.44x
Ann Taylor 0.03% 1.40x
Uniqlo 0.02% 1.39x
Patagonia 0.02% 1.38x
J. Crew 0.04% 1.36x
Jos A. Bank Clothiers 0.20% 1.36x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is irahelp.com.

Website Composition Index
irahelp.com 1.02% 34.99x
pimco.com 1.54% 28.08x
fa-mag.com 1.13% 24.34x
schwab.com 1.30% 23.71x
morningstar.com 1.78% 23.62x
investmentnews.com 4.49% 23.52x
finra.org 2.42% 22.57x
credio.com 1.10% 22.11x
investorplace.com 2.42% 21.80x
institutionalinvestor.com 1.33% 21.37x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 10.69% 10.98x
Institutional Investing 1.73% 10.63x
Real Estate Cluster 1.39% 9.11x
Washington D.C. Hotels 0.02% 9.04x
Personal Finance Researchers 5.92% 8.51x
Credit Unions & Consumer Protection 0.35% 8.07x
Philanthropy - Nonprofits 0.77% 7.95x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 7.80x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.28% 7.69x
ISPs & Local Services 0.06% 7.55x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male