Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 6.5 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 21.27% 12.02x
Auto Insurance Shoppers 17.23% 10.26x
Mortgage Researchers 18.56% 10.06x
Financial Advisors 37.74% 9.71x
Retired Budget Healthcare Shoppers 14.80% 9.59x
Tax Filers 15.96% 9.58x
Retired Health Insurance Researchers 14.37% 9.50x
Retired Assisted Living Shoppers 13.22% 9.46x
Insurance Professionals 17.62% 9.26x
Recently Retired Individuals 30.16% 9.18x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.62x
Everlane 0.00% 1.51x
Ann Taylor 0.02% 1.37x
Intermix 0.01% 1.34x
Urban Outfitters 0.05% 1.32x
Talbots 0.06% 1.31x
LOFT 0.05% 1.29x
Lululemon 0.06% 1.28x
Tommy Bahama 0.03% 1.25x
American Apparel 0.03% 1.25x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is irahelp.com.

Website Composition Index
irahelp.com 1.27% 34.65x
ml.com 1.04% 29.86x
pimco.com 1.72% 29.80x
axa.com 1.39% 27.64x
cfp.net 1.12% 27.44x
fa-mag.com 1.33% 25.06x
morningstar.com 2.35% 25.05x
investmentnews.com 5.00% 24.77x
troweprice.com 1.05% 23.51x
schwab.com 1.84% 23.35x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 12.02% 10.61x
Institutional Investing 1.86% 10.57x
Real Estate Cluster 1.43% 8.86x
Washington D.C. Hotels 0.02% 8.84x
Personal Finance Researchers 6.39% 8.49x
Philanthropy - Nonprofits 0.86% 7.96x
Credit Unions & Consumer Protection 0.40% 7.64x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.34% 7.35x
Accounting 5.36% 7.11x
ISPs & Local Services 0.09% 7.10x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male