Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 27.63% 26.09x
Investment Management Professionals 26.63% 25.05x
Credit Score Researchers 22.36% 21.30x
Auto Insurance Shoppers 19.69% 21.03x
Mortgage Researchers 21.02% 20.98x
Tax Filers 17.27% 20.39x
Retired Health Insurance Researchers 15.35% 20.03x
Personal Stock Portfolio Managers 16.63% 19.96x
Retired Budget Healthcare Shoppers 16.05% 19.85x
SMB Commercial Insurance Researchers 19.22% 19.45x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.82x
Uniqlo 0.01% 1.65x
Jos A. Bank Clothiers 0.34% 1.59x
Saint Laurent Paris 0.01% 1.58x
Intermix 0.01% 1.56x
Bonobos 0.04% 1.51x
Banana Republic 0.04% 1.39x
Armani 0.04% 1.36x
LOFT 0.06% 1.34x
American Apparel 0.04% 1.34x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is irahelp.com.

Website Composition Index
irahelp.com 1.28% 43.80x
cfp.net 1.16% 37.47x
axa.com 1.20% 32.29x
fa-mag.com 1.38% 31.28x
pimco.com 2.23% 31.11x
etf.com 1.04% 28.66x
finra.org 2.85% 28.16x
spindices.com 1.04% 26.63x
schwab.com 1.52% 26.02x
financial-planning.com 1.70% 25.62x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 13.55% 16.68x
Institutional Investing 2.43% 16.35x
Washington D.C. Hotels 0.02% 13.51x
Real Estate Cluster 1.89% 13.39x
Credit Unions & Consumer Protection 0.44% 12.47x
Personal Finance Researchers 7.56% 12.17x
Philanthropy - Nonprofits 1.01% 11.96x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 11.90x
ISPs & Local Services 0.06% 11.02x
Accounting 6.58% 11.00x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male