Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 4.4 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 33.10% 20.73x
Mortgage Researchers 26.12% 18.77x
Credit Score Researchers 25.41% 18.54x
Investment Management Professionals 29.88% 18.32x
Recently Retired Individuals 31.36% 17.35x
Auto Insurance Shoppers 20.77% 17.33x
Retired Health Insurance Researchers 19.85% 17.13x
Luxury Boutique Hotel Researchers 24.60% 17.00x
Retired Assisted Living Shoppers 19.32% 16.66x
Home Buyers 20.86% 16.60x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.81x
Madewell 0.02% 1.77x
Armani 0.02% 1.61x
Bonobos 0.03% 1.59x
J. Crew 0.02% 1.50x
Brooks Brothers 0.03% 1.44x
The North Face 0.02% 1.44x
Zara 0.02% 1.43x
Free People 0.02% 1.42x
Lululemon 0.04% 1.40x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is finra.org.

Website Composition Index
finra.org 1.26% 32.37x
wealthmanagement.com 1.01% 29.14x
pimco.com 1.88% 29.11x
morningstar.com 1.26% 26.58x
investorplace.com 1.32% 25.23x
edwardjones.com 3.03% 24.97x
hyatt.com 2.82% 24.67x
bbb.org 1.63% 24.22x
fidelity.com 1.54% 23.58x
irs.com 1.70% 23.58x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 9.05% 16.00x
ISPs & Local Services 0.04% 15.33x
Institutional Investing 2.00% 14.51x
Real Estate Cluster 1.40% 13.04x
Cars, Travel & Food 0.28% 12.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.32% 12.33x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 11.64x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 11.01x
Philanthropy - Nonprofits 0.63% 10.94x
Personal Finance Researchers 4.48% 10.86x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male