Dstillery Audiences

LIFE INSURANCE RESEARCHERS

Audience Size: 4.5 Million Devices

Explore the Life Insurance Researchers Audience

Below you'll find more information about the Life Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Life Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Life Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Life Insurance Researchers audience is Financial Advisors.

Interest Composition Index
Financial Advisors 33.05% 20.46x
Investment Management Professionals 29.75% 18.61x
Mortgage Researchers 27.25% 17.97x
Credit Score Researchers 26.79% 17.70x
Auto Insurance Shoppers 22.52% 17.19x
Retired Health Insurance Researchers 20.53% 16.82x
Recently Retired Individuals 32.29% 16.78x
Flower & Gift Basket Shoppers 22.11% 16.14x
Retired Budget Healthcare Shoppers 20.27% 16.13x
Retired Assisted Living Shoppers 20.61% 16.07x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Interest attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Life Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Life Insurance Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.80x
Jos A. Bank Clothiers 0.37% 1.66x
Supreme 0.01% 1.60x
Intermix 0.01% 1.59x
White House Black Market 0.39% 1.46x
Uniqlo 0.02% 1.37x
Mens Wearhouse 0.52% 1.37x
Club Monaco 0.01% 1.36x
Johnston and Murphy 0.51% 1.32x
Patagonia 0.01% 1.32x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Location attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Life Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Life Insurance Researchers audience is finra.org.

Website Composition Index
finra.org 1.59% 27.70x
pimco.com 1.82% 27.34x
wealthmanagement.com 1.23% 24.90x
morningstar.com 1.57% 23.19x
investorplace.com 1.68% 22.36x
hyatt.com 3.66% 21.36x
edwardjones.com 3.56% 21.28x
bbb.org 2.09% 21.24x
investmentnews.com 5.02% 21.15x
americasspotlight.com 1.02% 21.04x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Web attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Life Insurance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 10.32% 14.84x
Institutional Investing 2.06% 13.33x
ISPs & Local Services 0.05% 12.76x
Real Estate Cluster 1.52% 11.77x
Cars, Travel & Food 0.37% 11.52x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.43% 11.04x
Philanthropy - Nonprofits 0.74% 10.67x
Personal Finance Researchers 5.37% 10.46x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 10.29x
Accounting 4.99% 10.09x
Composition Percentage: The overlap percentage between the Life Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Life Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Life Insurance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male