Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 642.7 Thousand Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 642.7 thousand unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 42.18% 66.13x
Product Manuals Researchers 41.90% 64.75x
Home Exterior Design Enthusiasts 33.47% 60.72x
Moving Truck Rental Researchers 35.65% 59.23x
Home Heating and Cooling Researchers 29.80% 56.70x
Lawn and Home Pest Control Researchers 36.60% 56.25x
Country Home Decorators 35.37% 56.22x
Kitchen Stove Shoppers 31.84% 54.70x
Home Brewing Enthusiasts 31.84% 54.30x
Subaru Vehicle Shoppers 29.39% 52.42x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.04% 5.11x
American Eagle Outfitters 0.03% 3.41x
The Childrens Place 0.03% 3.32x
Carhartt 0.12% 1.87x
Maurices 0.01% 1.66x
Old Navy 0.01% 1.55x
Journeys 0.01% 1.39x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is mouser.com.

Website Composition Index
mouser.com 1.03% 49.71x
feit.com 2.40% 43.90x
dewalt.com 1.56% 40.23x
machinerytrader.com 1.49% 39.42x
tractorhouse.com 2.65% 38.43x
stihlusa.com 1.84% 38.23x
auctiontime.com 1.22% 37.04x
stihldealer.net 1.20% 35.36x
redtoolstore.com 1.06% 34.04x
truckpaper.com 1.30% 32.32x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 2.59% 25.77x
Power Tools 2.45% 25.50x
Online Ticket Buyers 1.90% 22.31x
Appliances & Reviews 11.43% 21.85x
Beer, Wine & Alcohol 1.77% 21.81x
Professional Audio Visual 0.08% 21.75x
Home Furnishings 1.50% 20.62x
International Travel 1.50% 20.03x
Exotic Pets 1.77% 19.73x
Franchising 0.04% 19.68x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male