Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 47.20% 28.47x
Power Tools Shoppers 43.24% 27.18x
Spa and Pool Owners 34.32% 21.89x
Lawn and Home Pest Control Researchers 34.25% 20.95x
New Homeowners 36.19% 20.30x
Contractors & Construction Professionals 31.62% 20.20x
Chandelier and Lamp Shoppers 34.49% 19.80x
Automotive Service Professionals 31.11% 19.76x
Flooring Shoppers 32.09% 19.59x
Major Appliance Shoppers 32.03% 19.47x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.17x
Columbia 0.01% 1.14x
Joe's Jeans 0.00% 1.12x
LOFT 0.04% 1.10x
Carhartt 0.19% 1.10x
Chicos 0.05% 1.07x
Gymboree 0.03% 1.07x
Eddie Bauer 0.01% 1.06x
Dressbarn 0.04% 1.01x
Belk 0.02% 1.00x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is greenelectricalsupply.com.

Website Composition Index
greenelectricalsupply.com 1.35% 106.96x
eledlights.com 2.15% 94.93x
atlantalightbulbs.com 1.68% 82.51x
pegasuslighting.com 2.86% 78.04x
acuitybrands.com 2.61% 76.21x
greenlee.com 1.05% 75.08x
sustainablesupply.com 1.25% 67.88x
feit.com 1.68% 63.99x
bradyid.com 1.16% 63.80x
leviton.com 3.44% 60.06x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 8.90% 33.44x
Home Improvement Contractor 5.67% 25.93x
Handyman Tools 0.08% 21.83x
Rural Living 0.36% 21.32x
Power Tools 9.99% 19.73x
Electronic Cabling 2.96% 19.43x
Machines & Industrial Supplies 7.89% 19.07x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.02% 18.44x
Flags & Trump 0.19% 17.19x
Amateur Radios 6.06% 17.13x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male