Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 49.86% 50.82x
Power Tools Shoppers 46.97% 47.70x
Home Exterior Design Enthusiasts 36.48% 41.41x
Lawn and Home Pest Control Researchers 36.15% 37.90x
Plumbers 37.94% 37.03x
Spa and Pool Owners 36.59% 36.70x
Kitchen Stove Shoppers 34.09% 35.81x
Electronics Shoppers 36.32% 34.93x
Automotive Service Professionals 33.37% 34.51x
Home Heating and Cooling Researchers 34.06% 34.31x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.30x
Patagonia 0.02% 1.27x
The North Face 0.02% 1.26x
Gymboree 0.02% 1.24x
J. Crew 0.03% 1.22x
Free People 0.02% 1.18x
Chicos 0.04% 1.15x
Tommy Bahama 0.02% 1.15x
Mens Wearhouse 0.41% 1.13x
Lululemon 0.05% 1.07x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is eledlights.com.

Website Composition Index
eledlights.com 2.72% 103.36x
pegasuslighting.com 2.14% 87.76x
atlantalightbulbs.com 1.80% 86.63x
acuitybrands.com 3.06% 83.75x
allfuses.com 1.22% 74.95x
homepower.com 2.34% 74.90x
feit.com 2.01% 69.52x
milwaukeetool.com 1.46% 66.94x
leviton.com 3.80% 63.27x
iboats.com 1.16% 59.65x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 8.41% 43.42x
Home Improvement Contractor 4.35% 37.81x
Handyman Tools 0.07% 32.51x
Rural Living 0.31% 31.85x
Power Tools 9.30% 27.73x
Flags & Trump 0.19% 26.33x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.84% 24.58x
Electronic Cabling 2.61% 24.52x
Machines & Industrial Supplies 7.74% 24.46x
Auto Body Upkeep & Repair Researchers 7.12% 23.65x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male