Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 50.18% 28.64x
Power Tools Shoppers 47.34% 26.77x
Home Exterior Design Enthusiasts 36.38% 24.94x
Spa and Pool Owners 35.91% 23.15x
Lawn and Home Pest Control Researchers 37.42% 22.27x
Contractors & Construction Professionals 32.91% 21.41x
New Homeowners 39.15% 21.34x
Flooring Shoppers 32.21% 21.14x
Hardware Shoppers 28.66% 20.98x
Home Heating and Cooling Researchers 32.61% 20.93x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.62x
Express Outlets 0.01% 1.61x
Everlane 0.00% 1.40x
Ralph Lauren 0.01% 1.38x
Michael Kors 0.03% 1.31x
Columbia 0.01% 1.27x
Tommy Bahama 0.03% 1.25x
LL Bean 0.01% 1.24x
Ann Taylor 0.03% 1.24x
Jos A. Bank Clothiers 0.18% 1.24x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is eledlights.com.

Website Composition Index
eledlights.com 2.12% 53.54x
atlantalightbulbs.com 1.55% 46.27x
pegasuslighting.com 2.18% 45.33x
acuitybrands.com 2.55% 40.82x
feit.com 1.72% 38.67x
homepower.com 2.45% 37.13x
leviton.com 3.24% 35.57x
milwaukeetool.com 1.49% 34.41x
electriciantalk.com 3.85% 33.13x
iboats.com 1.17% 31.85x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 8.21% 34.89x
Home Improvement Contractor 4.76% 29.51x
Handyman Tools 0.07% 23.21x
Rural Living 0.31% 23.08x
Power Tools 9.17% 21.25x
Flags & Trump 0.18% 20.00x
Electronic Cabling 2.64% 19.89x
Machines & Industrial Supplies 7.51% 19.58x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.87% 19.22x
Amateur Radios 6.01% 18.79x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male