Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 47.80% 54.57x
Power Tools Shoppers 46.55% 50.62x
Home Exterior Design Enthusiasts 34.14% 44.66x
Lawn and Home Pest Control Researchers 32.97% 41.49x
DIYers 38.44% 40.84x
Plumbers 38.02% 40.20x
Spa and Pool Owners 35.13% 39.86x
Kitchen Stove Shoppers 33.33% 39.10x
New Homeowners 35.37% 37.45x
Home Heating and Cooling Researchers 33.47% 37.02x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.40x
Mens Wearhouse 0.57% 1.27x
Express Outlets 0.01% 1.23x
Carhartt 0.01% 1.21x
Columbia 0.02% 1.14x
Johnston and Murphy 0.15% 1.13x
Chicos 0.07% 1.12x
White House Black Market 0.24% 1.12x
Topshop 0.01% 1.12x
Buckle 0.18% 1.11x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is eledlights.com.

Website Composition Index
eledlights.com 2.43% 56.47x
pegasuslighting.com 1.66% 46.87x
acuitybrands.com 1.28% 46.28x
atlantalightbulbs.com 1.25% 44.14x
homepower.com 1.98% 43.81x
feit.com 2.07% 39.31x
milwaukeetool.com 1.10% 36.24x
leviton.com 2.65% 33.60x
northshorecommercialdoor.com 1.05% 32.63x
crutchfield.com 2.68% 32.30x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 7.84% 40.84x
Home Improvement Contractor 3.89% 36.56x
Rural Living 0.29% 30.23x
Handyman Tools 0.06% 29.52x
Power Tools 9.17% 27.38x
Flags & Trump 0.18% 24.56x
Machines & Industrial Supplies 7.45% 23.63x
Electronic Cabling 2.43% 23.41x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.75% 23.37x
Auto Body Upkeep & Repair Researchers 7.01% 23.10x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male