Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 50.03% 32.27x
Power Tools Shoppers 49.67% 30.92x
Home Exterior Design Enthusiasts 40.67% 27.75x
Lawn and Home Pest Control Researchers 39.42% 25.66x
Kitchen Stove Shoppers 39.58% 25.59x
DIYers 40.43% 24.91x
Plumbers 42.92% 24.45x
Spa and Pool Owners 40.26% 24.24x
Country Home Decorators 36.72% 23.94x
Home Brewing Enthusiasts 38.05% 23.64x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.26x
Carhartt 0.36% 1.24x
Urban Outfitters 0.04% 1.20x
Jos A. Bank Clothiers 0.04% 1.20x
REI 0.01% 1.17x
American Apparel 0.02% 1.09x
Coach 0.04% 1.08x
Eddie Bauer 0.02% 1.06x
Belk 0.01% 1.05x
Talbots 0.03% 1.04x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is eledlights.com.

Website Composition Index
eledlights.com 1.59% 59.20x
ecmweb.com 1.49% 45.70x
feit.com 1.62% 40.21x
bobistheoilguy.com 1.09% 38.97x
harborfreight.com 3.97% 38.78x
leviton.com 2.19% 36.33x
truevalue.com 1.42% 35.97x
muttonpower.com 1.01% 34.26x
autopartswarehouse.com 1.16% 34.10x
carparts.com 1.15% 32.02x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 4.16% 27.76x
Home Improvement Contractor 1.20% 27.74x
Rural Living 0.13% 24.01x
Handyman Tools 0.02% 21.57x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.30% 19.93x
Power Tools 6.02% 19.83x
Flags & Trump 0.10% 18.79x
Machines & Industrial Supplies 4.36% 18.58x
Auto Body Upkeep & Repair Researchers 4.20% 18.09x
Discount Shopping 2.38% 17.99x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male