Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 41.58% 24.73x
Power Tools Shoppers 43.20% 23.49x
Home Exterior Design Enthusiasts 33.82% 21.52x
Home Heating and Cooling Researchers 32.09% 19.88x
Lawn and Home Pest Control Researchers 34.23% 19.59x
Kitchen Stove Shoppers 31.25% 19.17x
Moving Truck Rental Researchers 34.00% 19.06x
Home Brewing Enthusiasts 30.80% 19.03x
Plumbers 35.37% 18.66x
DIYers 31.10% 18.59x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.58x
LOFT 0.01% 1.43x
Mens Wearhouse 0.02% 1.33x
Jos A. Bank Clothiers 0.01% 1.31x
Dressbarn 0.01% 1.21x
Chicos 0.01% 1.17x
Old Navy 0.02% 1.16x
Carhartt 0.17% 1.08x
The Childrens Place 0.01% 1.05x
Express 0.01% 1.03x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is legrand.us.

Website Composition Index
legrand.us 1.39% 37.20x
feit.com 1.79% 34.51x
mouser.com 2.23% 32.30x
hvacdirect.com 1.13% 29.41x
rvautoparts.com 1.22% 28.58x
hubbell.com 1.06% 27.73x
dewalt.com 3.41% 25.83x
classicindustries.com 1.14% 25.60x
machinerytrader.com 2.93% 25.32x
tractorhouse.com 5.06% 24.85x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 1.54% 24.47x
Home Improvement Contractor 0.06% 20.40x
Machines & Industrial Supplies 1.87% 18.97x
Electronic Cabling 0.40% 17.98x
Amateur Radios 1.83% 17.65x
Auctions & Repossessions 0.53% 16.65x
Power Tools 3.26% 16.32x
Auto Body Upkeep & Repair Researchers 2.05% 16.21x
Professional Audio Visual 0.21% 15.92x
Bathrooms & Plumbing 0.89% 15.88x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male