Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 34.79% 21.13x
Lawn and Home Pest Control Researchers 33.02% 20.55x
Automotive Industry 32.08% 20.46x
Telecom Industry 30.61% 20.28x
Contractors & Construction Professionals 30.47% 19.62x
New Homeowners 36.40% 19.45x
Chandelier and Lamp Shoppers 36.34% 19.36x
Major Appliance Shoppers 31.37% 19.35x
Flooring Shoppers 31.81% 19.13x
Hardware Shoppers 28.06% 18.86x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.53x
Joe's Jeans 0.00% 1.23x
REI 0.01% 1.14x
Ralph Lauren 0.01% 1.12x
The North Face 0.02% 1.11x
Carhartt 0.18% 1.10x
Chicos 0.04% 1.09x
Gymboree 0.02% 1.07x
Talbots 0.03% 1.05x
Madewell 0.01% 1.05x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is greenelectricalsupply.com.

Website Composition Index
greenelectricalsupply.com 1.28% 102.76x
shineretrofits.com 0.05% 95.49x
bulbamerica.com 0.33% 95.38x
bulbtown.com 0.51% 95.11x
eledlights.com 1.84% 93.93x
venturelighting.com 0.07% 93.31x
partsforsigns.com 0.22% 92.49x
contechlighting.com 0.18% 90.83x
beeslighting.com 0.31% 90.24x
usalight.com 0.06% 87.73x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 8.92% 32.18x
Home Improvement Contractor 6.04% 24.76x
Rural Living 0.33% 21.28x
Handyman Tools 0.09% 19.75x
Power Tools 9.70% 18.67x
Electronic Cabling 3.01% 18.56x
Machines & Industrial Supplies 7.93% 18.19x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.04% 17.30x
Amateur Radios 5.76% 17.26x
Flags & Trump 0.19% 16.95x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000