Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 52.00% 38.19x
Power Tools Shoppers 51.09% 36.53x
Home Exterior Design Enthusiasts 40.88% 32.39x
Kitchen Stove Shoppers 38.60% 30.38x
Plumbers 42.36% 29.97x
Spa and Pool Owners 39.93% 29.71x
Lawn and Home Pest Control Researchers 41.19% 29.69x
DIYers 42.16% 29.50x
Home Heating and Cooling Researchers 38.80% 27.79x
Country Home Decorators 36.96% 27.73x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.44x
White House Black Market 0.41% 1.31x
Mens Wearhouse 0.53% 1.30x
Bonobos 0.10% 1.30x
Topshop 0.02% 1.25x
Buckle 0.30% 1.24x
Johnston and Murphy 0.58% 1.20x
REI 0.02% 1.17x
Patagonia 0.01% 1.10x
Tommy Bahama 0.03% 1.00x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is eledlights.com.

Website Composition Index
eledlights.com 1.70% 64.76x
acuitybrands.com 1.30% 56.29x
atlantalightbulbs.com 1.09% 52.44x
feit.com 1.46% 47.89x
ecmweb.com 2.16% 47.61x
acwholesalers.com 1.49% 44.65x
crutchfield.com 1.21% 42.00x
dormanproducts.com 2.09% 41.91x
bobistheoilguy.com 1.55% 41.83x
harborfreight.com 6.47% 41.78x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.87% 28.57x
Lighting & Power 4.76% 28.45x
Rural Living 0.17% 24.52x
Power Tools 6.40% 21.79x
Handyman Tools 0.03% 20.98x
Flags & Trump 0.12% 20.82x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.46% 19.74x
Auto Body Upkeep & Repair Researchers 4.74% 19.33x
Auto Tires & Parts Repair Researchers 3.00% 18.73x
Machines & Industrial Supplies 5.19% 18.62x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male