Explore the Light Bulb Shoppers Audience
Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Light Bulb Shoppers audience.
INTERESTS
The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.
| Interest | Composition | Index |
| Product Manuals Researchers | 40.81% | 30.74x |
| Power Tools Shoppers | 44.18% | 29.91x |
| Home Exterior Design Enthusiasts | 32.58% | 28.59x |
| Home Heating and Cooling Researchers | 30.25% | 26.20x |
| Lawn and Home Pest Control Researchers | 36.62% | 25.79x |
| Moving Truck Rental Researchers | 32.65% | 25.45x |
| Kitchen Stove Shoppers | 31.71% | 25.23x |
| Home Brewing Enthusiasts | 31.25% | 25.18x |
| Country Home Decorators | 31.90% | 24.77x |
| Hardware Shoppers | 25.22% | 24.61x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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APPAREL RETAILERS
The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.64x |
| Mens Wearhouse | 0.02% | 1.35x |
| Lane Bryant | 0.01% | 1.27x |
| Chicos | 0.01% | 1.25x |
| Carhartt | 0.16% | 1.15x |
| Buckle | 0.01% | 1.11x |
| Maurices | 0.02% | 1.11x |
| Victoria's Secret | 0.02% | 1.06x |
| Old Navy | 0.02% | 1.04x |
| Express | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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WEBSITES
The Light Bulb Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Light Bulb Shoppers audience is mouser.com.
| Website | Composition | Index |
| mouser.com | 1.53% | 42.88x |
| feit.com | 1.66% | 42.49x |
| dewalt.com | 2.39% | 35.18x |
| machinerytrader.com | 2.14% | 34.93x |
| tractorhouse.com | 3.73% | 34.26x |
| govdeals.com | 1.28% | 33.79x |
| stihlusa.com | 2.67% | 33.71x |
| auctiontime.com | 1.74% | 33.15x |
| westmarine.com | 1.09% | 32.92x |
| manualzz.com | 1.13% | 32.44x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 0.88% | 26.42x |
| Home Office Products | 0.04% | 23.21x |
| Machines & Industrial Supplies | 1.15% | 20.98x |
| Amateur Radios | 1.07% | 20.85x |
| Electronic Cabling | 0.24% | 19.94x |
| Auto Body Upkeep & Repair Researchers | 1.32% | 19.35x |
| Auctions & Repossessions | 0.33% | 18.33x |
| Car Keys, Locks & Remotes | 1.65% | 17.59x |
| Bathrooms & Plumbing | 0.48% | 17.32x |
| Professional Audio Visual | 0.12% | 17.12x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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DEMOGRAPHICS
The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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