Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 4 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 51.33% 39.15x
Power Tools Shoppers 49.54% 37.69x
Home Exterior Design Enthusiasts 40.00% 33.95x
Kitchen Stove Shoppers 38.17% 31.61x
Lawn and Home Pest Control Researchers 40.29% 30.81x
Spa and Pool Owners 38.96% 30.70x
Plumbers 41.98% 30.58x
DIYers 41.03% 30.40x
Country Home Decorators 36.47% 29.18x
Home Brewing Enthusiasts 38.71% 28.56x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.32x
REI 0.01% 1.32x
Carhartt 0.32% 1.28x
Free People 0.02% 1.21x
Jos A. Bank Clothiers 0.03% 1.20x
Talbots 0.03% 1.20x
Brooks Brothers 0.02% 1.19x
Chicos 0.04% 1.18x
Kate Spade 0.02% 1.16x
Eddie Bauer 0.02% 1.14x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is eledlights.com.

Website Composition Index
eledlights.com 1.78% 71.03x
acuitybrands.com 1.05% 61.31x
atlantalightbulbs.com 1.06% 56.77x
ecmweb.com 1.69% 55.13x
acwholesalers.com 1.11% 50.25x
feit.com 1.60% 48.65x
bobistheoilguy.com 1.21% 47.59x
harborfreight.com 4.85% 47.19x
truevalue.com 1.70% 44.18x
leviton.com 2.43% 41.40x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.45% 30.31x
Lighting & Power 4.44% 29.45x
Rural Living 0.15% 26.38x
Handyman Tools 0.02% 21.56x
Power Tools 6.19% 21.54x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.37% 21.39x
Flags & Trump 0.10% 20.42x
Discount Shopping 2.69% 20.02x
Auto Body Upkeep & Repair Researchers 4.34% 19.69x
Machines & Industrial Supplies 4.68% 19.34x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male