Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 44.95% 29.55x
Power Tools Shoppers 46.36% 28.31x
Home Exterior Design Enthusiasts 35.07% 26.39x
Home Heating and Cooling Researchers 34.66% 24.30x
Kitchen Stove Shoppers 32.54% 23.98x
Moving Truck Rental Researchers 34.10% 23.41x
Lawn and Home Pest Control Researchers 36.31% 23.34x
Plumbers 36.92% 23.19x
DIYers 34.10% 22.91x
Home Brewing Enthusiasts 34.21% 22.58x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.41x
Carhartt 0.21% 1.27x
Old Navy 0.02% 1.17x
Victoria's Secret 0.01% 1.13x
Maurices 0.02% 1.12x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is leviton.com.

Website Composition Index
leviton.com 1.22% 44.40x
legrand.us 1.95% 40.38x
feit.com 1.77% 39.92x
digikey.com 1.33% 36.70x
hvac-talk.com 1.31% 35.56x
mouser.com 3.15% 35.46x
tractorjoe.com 1.03% 35.32x
tractorpartsasap.com 1.37% 34.80x
greenpartstore.com 1.36% 33.57x
tooltopia.com 1.24% 32.10x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 2.20% 30.95x
Home Improvement Contractor 0.10% 22.89x
Machines & Industrial Supplies 2.59% 22.64x
Amateur Radios 2.62% 21.13x
Power Tools 4.13% 20.49x
Auto Body Upkeep & Repair Researchers 2.82% 20.36x
Environmentally Friendly Cars 0.03% 19.80x
Electronic Cabling 0.50% 19.68x
Professional Audio Visual 0.28% 19.13x
Auctions & Repossessions 0.73% 18.78x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male