Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 36.46% 26.26x
Home Exterior Design Enthusiasts 26.58% 26.04x
Kitchen Stove Shoppers 26.82% 23.70x
Product Manuals Researchers 33.43% 23.51x
Country Home Decorators 26.93% 22.70x
Lawn and Home Pest Control Researchers 29.55% 22.38x
Hardware Shoppers 21.42% 22.38x
Home Heating and Cooling Researchers 24.68% 22.27x
Spa and Pool Owners 27.74% 22.14x
DIYers 24.68% 20.80x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.36x
Talbots 0.02% 1.24x
Carhartt 0.27% 1.16x
Old Navy 0.04% 1.16x
Chicos 0.02% 1.15x
Gymboree 0.02% 1.15x
H&M 0.01% 1.12x
Eddie Bauer 0.01% 1.11x
Jos A. Bank Clothiers 0.02% 1.10x
Gap 0.02% 1.10x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is feit.com.

Website Composition Index
feit.com 2.19% 46.65x
justanswer.com 1.05% 29.37x
recyclenation.com 1.36% 27.24x
officedepot.com 3.27% 26.74x
electriciantalk.com 3.57% 26.67x
inyopools.com 1.02% 25.85x
weathertech.com 1.20% 24.47x
tractorforum.com 1.62% 23.26x
heatinghelp.com 1.01% 22.52x
letgo.com 1.64% 21.83x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.18% 24.64x
Auctions & Repossessions 0.06% 22.48x
Amateur Radios 0.16% 21.68x
Auto Body Upkeep & Repair Researchers 0.35% 19.37x
Professional Audio Visual 0.04% 18.97x
Machines & Industrial Supplies 0.25% 18.17x
Robotics 0.04% 16.50x
Chef & Restaurant Resources 0.06% 16.26x
Yard Structures 0.06% 16.13x
Bathrooms & Plumbing 0.08% 15.87x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male