Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 47.46% 31.79x
Power Tools Shoppers 48.43% 30.47x
Home Exterior Design Enthusiasts 36.67% 27.93x
Home Heating and Cooling Researchers 35.00% 26.20x
Kitchen Stove Shoppers 35.42% 25.87x
Lawn and Home Pest Control Researchers 36.83% 25.53x
DIYers 36.23% 25.00x
Plumbers 39.53% 24.96x
Moving Truck Rental Researchers 32.03% 24.33x
Country Home Decorators 33.39% 24.06x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.17% 1.40x
Chicos 0.01% 1.33x
Old Navy 0.01% 1.18x
Mens Wearhouse 0.02% 0.89x
Victoria's Secret 0.01% 0.89x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is eledlights.com.

Website Composition Index
eledlights.com 1.26% 61.43x
ecmweb.com 1.29% 47.01x
feit.com 1.68% 41.83x
leviton.com 1.77% 40.96x
legrand.us 2.84% 37.17x
hvac-talk.com 1.77% 34.68x
digikey.com 2.11% 34.02x
jensales.com 1.24% 32.21x
dbelectrical.com 1.09% 32.10x
tractorjoe.com 1.33% 31.41x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 3.16% 32.55x
Home Improvement Contractor 0.21% 25.98x
Flags & Trump 0.09% 23.29x
Power Tools 5.06% 22.42x
Machines & Industrial Supplies 3.39% 22.17x
Auto Body Upkeep & Repair Researchers 3.46% 21.10x
Amateur Radios 3.59% 20.56x
Rural Living 0.04% 20.44x
Electronic Cabling 0.78% 20.15x
Professional Audio Visual 0.39% 19.89x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male