Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 3 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 40.81% 30.74x
Power Tools Shoppers 44.18% 29.91x
Home Exterior Design Enthusiasts 32.58% 28.59x
Home Heating and Cooling Researchers 30.25% 26.20x
Lawn and Home Pest Control Researchers 36.62% 25.79x
Moving Truck Rental Researchers 32.65% 25.45x
Kitchen Stove Shoppers 31.71% 25.23x
Home Brewing Enthusiasts 31.25% 25.18x
Country Home Decorators 31.90% 24.77x
Hardware Shoppers 25.22% 24.61x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.64x
Mens Wearhouse 0.02% 1.35x
Lane Bryant 0.01% 1.27x
Chicos 0.01% 1.25x
Carhartt 0.16% 1.15x
Buckle 0.01% 1.11x
Maurices 0.02% 1.11x
Victoria's Secret 0.02% 1.06x
Old Navy 0.02% 1.04x
Express 0.01% 1.00x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is mouser.com.

Website Composition Index
mouser.com 1.53% 42.88x
feit.com 1.66% 42.49x
dewalt.com 2.39% 35.18x
machinerytrader.com 2.14% 34.93x
tractorhouse.com 3.73% 34.26x
govdeals.com 1.28% 33.79x
stihlusa.com 2.67% 33.71x
auctiontime.com 1.74% 33.15x
westmarine.com 1.09% 32.92x
manualzz.com 1.13% 32.44x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.88% 26.42x
Home Office Products 0.04% 23.21x
Machines & Industrial Supplies 1.15% 20.98x
Amateur Radios 1.07% 20.85x
Electronic Cabling 0.24% 19.94x
Auto Body Upkeep & Repair Researchers 1.32% 19.35x
Auctions & Repossessions 0.33% 18.33x
Car Keys, Locks & Remotes 1.65% 17.59x
Bathrooms & Plumbing 0.48% 17.32x
Professional Audio Visual 0.12% 17.12x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male