Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 11.70% 29.30x
Power Tools Shoppers 31.82% 26.66x
Product Manuals Researchers 27.74% 23.42x
Lawn and Home Pest Control Researchers 25.69% 22.85x
Wood Carving Enthusiasts 17.00% 22.59x
Plumbers 21.45% 22.22x
New Homeowners 18.28% 21.81x
Utility Workwear Shoppers 10.05% 21.17x
Home Heating and Cooling Researchers 11.48% 20.53x
Contractors & Construction Professionals 23.35% 20.50x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.36x
Gap 0.01% 1.34x
Dressbarn 0.01% 1.28x
Talbots 0.01% 1.24x
Lululemon 0.01% 1.18x
Old Navy 0.02% 1.15x
American Eagle Outfitters 0.02% 1.14x
Chicos 0.01% 1.11x
Zumiez 0.02% 1.07x
Buckle 0.01% 1.06x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is feit.com.

Website Composition Index
feit.com 1.67% 48.61x
electriciantalk.com 2.34% 29.29x
tractorforum.com 1.26% 27.20x
manualslib.com 1.17% 25.37x
buzzaura.com 1.30% 21.19x
sportsmansguide.com 1.28% 21.01x
vidazoo.com 1.26% 19.68x
practicalmachinist.com 1.79% 18.17x
mytractorforum.com 2.83% 17.59x
greentractortalk.com 1.75% 17.48x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.07% 15.87x
Power Tools 0.58% 12.60x
Car Keys, Locks & Remotes 0.04% 11.69x
Motorsports 0.23% 11.28x
South Carolina Travel 0.04% 11.11x
Painting & Renovation 0.15% 10.89x
Telescopes 0.05% 10.58x
Garden Power Equipment 1.68% 10.10x
Lawns & Pest Control 0.11% 9.95x
Trucking 0.63% 9.79x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male