Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 16.20% 25.05x
Power Tools Shoppers 32.21% 23.24x
Hardware Shoppers 11.94% 20.14x
Product Manuals Researchers 27.92% 20.00x
Lawn and Home Pest Control Researchers 26.12% 19.55x
Wood Carving Enthusiasts 21.78% 18.99x
Utility Workwear Shoppers 17.31% 18.76x
Home Heating and Cooling Researchers 17.23% 18.43x
Spa and Pool Owners 20.18% 18.17x
Plumbers 25.07% 17.99x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Express.

Location Composition Index
Express 0.02% 1.49x
J. Crew 0.01% 1.44x
LOFT 0.02% 1.44x
Dressbarn 0.01% 1.39x
Buckle 0.02% 1.39x
Hollister 0.01% 1.32x
Lane Bryant 0.01% 1.26x
Gymboree 0.02% 1.25x
Chicos 0.02% 1.24x
Aeropostale 0.02% 1.16x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is feit.com.

Website Composition Index
feit.com 2.11% 47.28x
electriciantalk.com 3.17% 26.43x
findsimilar.com 1.03% 25.43x
manualslib.com 3.01% 23.17x
tractorforum.com 1.52% 22.41x
buzzaura.com 1.45% 19.05x
sportsmansguide.com 3.39% 18.15x
collectorsweekly.com 1.74% 17.76x
hotrod.com 1.26% 17.55x
forums.jlconline.com 1.14% 17.24x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.11% 19.94x
Auto Body Upkeep & Repair Researchers 0.12% 14.80x
Car Keys, Locks & Remotes 0.07% 12.18x
Power Tools 0.83% 11.84x
Motorsports 0.32% 11.38x
Auto Tires & Parts Repair Researchers 0.03% 10.90x
Painting & Renovation 0.21% 10.11x
Upstate New York State Athletics 0.04% 9.85x
Gun Enthusiast - Rifles & Ammo 1.21% 8.96x
Woodwork 1.62% 8.95x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male