Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 27.76% 24.56x
Power Tools Shoppers 37.42% 24.40x
Product Manuals Researchers 33.67% 23.03x
Kitchen Stove Shoppers 26.96% 22.10x
Country Home Decorators 27.88% 21.19x
Hardware Shoppers 22.78% 21.04x
Lawn and Home Pest Control Researchers 31.51% 20.87x
Spa and Pool Owners 28.72% 20.85x
Home Heating and Cooling Researchers 26.49% 20.82x
Home Brewing Enthusiasts 27.40% 19.79x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.42x
Carhartt 0.07% 1.20x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is feit.com.

Website Composition Index
feit.com 2.20% 43.66x
tractorhouse.com 1.44% 35.77x
justanswer.com 2.84% 28.57x
electriciantalk.com 3.38% 25.54x
officedepot.com 5.78% 25.39x
weathertech.com 2.31% 24.51x
recyclenation.com 1.31% 24.03x
uhaul.com 1.05% 23.64x
sweetwater.com 1.38% 22.82x
inyopools.com 1.46% 22.79x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 0.34% 24.90x
Electronic Cabling 0.07% 22.14x
Auctions & Repossessions 0.12% 22.11x
Machines & Industrial Supplies 0.47% 21.19x
Amateur Radios 0.30% 19.62x
Auto Body Upkeep & Repair Researchers 0.54% 18.89x
Bathrooms & Plumbing 0.17% 18.45x
Yard Structures 0.16% 18.22x
Chemicals 0.05% 17.99x
Trucks 0.42% 16.24x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male