Dstillery Audiences

LIGHT BULB SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Light Bulb Shoppers Audience

Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Light Bulb Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Light Bulb Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 21.59% 27.31x
Power Tools Shoppers 33.59% 26.49x
Kitchen Stove Shoppers 21.35% 24.77x
Product Manuals Researchers 30.61% 23.23x
Country Home Decorators 22.16% 23.11x
Hardware Shoppers 16.15% 22.85x
Lawn and Home Pest Control Researchers 28.32% 22.64x
Spa and Pool Owners 23.90% 21.93x
Home Heating and Cooling Researchers 21.87% 21.67x
Christmas Lights Shoppers 21.25% 21.65x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is H&M.

Location Composition Index
H&M 0.02% 1.25x
Maurices 0.05% 1.15x
Talbots 0.02% 1.11x
Buckle 0.04% 1.11x
Zumiez 0.02% 1.09x
Old Navy 0.04% 1.04x
Carhartt 0.25% 1.03x
Express 0.03% 1.00x
Dressbarn 0.02% 1.00x
Victoria's Secret 0.05% 0.99x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Light Bulb Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Light Bulb Shoppers audience is feit.com.

Website Composition Index
feit.com 2.47% 51.11x
recyclenation.com 1.12% 28.90x
electriciantalk.com 3.38% 28.63x
findsimilar.com 2.13% 26.49x
tractorforum.com 1.48% 26.42x
manualslib.com 5.90% 24.34x
gunbroker.com 1.54% 23.27x
bestofmachinery.com 1.01% 21.35x
lawnmowerforum.com 2.12% 20.40x
forums.jlconline.com 1.43% 20.12x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.07% 15.04x
Auto Body Upkeep & Repair Researchers 0.14% 14.93x
Organic Beauty & Skincare Products 0.03% 13.45x
Motorsports 0.37% 13.05x
Power Tools 1.13% 12.96x
Trucks 0.06% 12.92x
Painting & Renovation 0.34% 12.57x
Discount Shopping 0.11% 12.15x
Bird Watching 0.06% 11.87x
Home Furnishings 0.30% 11.70x
Composition Percentage: The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Light Bulb Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male