Explore the Light Bulb Shoppers Audience
Below you'll find more information about the Light Bulb Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Light Bulb Shoppers audience.
INTERESTS
The Light Bulb Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Light Bulb Shoppers audience is Spa and Pool Owners.
| Interest | Composition | Index |
| Spa and Pool Owners | 34.79% | 21.13x |
| Lawn and Home Pest Control Researchers | 33.02% | 20.55x |
| Automotive Industry | 32.08% | 20.46x |
| Telecom Industry | 30.61% | 20.28x |
| Contractors & Construction Professionals | 30.47% | 19.62x |
| New Homeowners | 36.40% | 19.45x |
| Chandelier and Lamp Shoppers | 36.34% | 19.36x |
| Major Appliance Shoppers | 31.37% | 19.35x |
| Flooring Shoppers | 31.81% | 19.13x |
| Hardware Shoppers | 28.06% | 18.86x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Interest attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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APPAREL RETAILERS
The Light Bulb Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Light Bulb Shoppers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.53x |
| Joe's Jeans | 0.00% | 1.23x |
| REI | 0.01% | 1.14x |
| Ralph Lauren | 0.01% | 1.12x |
| The North Face | 0.02% | 1.11x |
| Carhartt | 0.18% | 1.10x |
| Chicos | 0.04% | 1.09x |
| Gymboree | 0.02% | 1.07x |
| Talbots | 0.03% | 1.05x |
| Madewell | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Location attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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WEBSITES
The Light Bulb Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Light Bulb Shoppers audience is greenelectricalsupply.com.
| Website | Composition | Index |
| greenelectricalsupply.com | 1.28% | 102.76x |
| shineretrofits.com | 0.05% | 95.49x |
| bulbamerica.com | 0.33% | 95.38x |
| bulbtown.com | 0.51% | 95.11x |
| eledlights.com | 1.84% | 93.93x |
| venturelighting.com | 0.07% | 93.31x |
| partsforsigns.com | 0.22% | 92.49x |
| contechlighting.com | 0.18% | 90.83x |
| beeslighting.com | 0.31% | 90.24x |
| usalight.com | 0.06% | 87.73x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Web attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Light Bulb Shoppers audience is Lighting & Power.
| Content Affinity | Composition | Index |
| Lighting & Power | 8.92% | 32.18x |
| Home Improvement Contractor | 6.04% | 24.76x |
| Rural Living | 0.33% | 21.28x |
| Handyman Tools | 0.09% | 19.75x |
| Power Tools | 9.70% | 18.67x |
| Electronic Cabling | 3.01% | 18.56x |
| Machines & Industrial Supplies | 7.93% | 18.19x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.04% | 17.30x |
| Amateur Radios | 5.76% | 17.26x |
| Flags & Trump | 0.19% | 16.95x |
Composition Percentage:
The overlap percentage between the Light Bulb Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Light Bulb Shoppers audience to the internet population.
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DEMOGRAPHICS
The Light Bulb Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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