Explore the Little Rock Trip Planners Audience
Below you'll find more information about the Little Rock Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Little Rock Trip Planners audience.
INTERESTS
The Little Rock Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Little Rock Trip Planners audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 18.10% | 10.21x |
| Affordable Hotel Bookers | 16.18% | 10.04x |
| Luxury Boutique Hotel Researchers | 17.72% | 9.73x |
| Louisiana Trip Planners | 16.96% | 9.70x |
| Home Lending Researchers | 14.96% | 9.38x |
| Travel Researchers | 14.41% | 9.24x |
| Arkansas Razorbacks Fans | 15.37% | 9.15x |
| Home Goods Shoppers | 15.68% | 9.08x |
| Vacation Planners | 14.28% | 9.04x |
| Work Hard, Play Hard Travelers | 13.10% | 8.86x |
Composition Percentage:
The overlap percentage between the Little Rock Trip Planners audience and the Interest attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Little Rock Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Little Rock Trip Planners audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.12x |
| Carhartt | 0.12% | 1.10x |
| Old Navy | 0.01% | 1.09x |
| Mens Wearhouse | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Little Rock Trip Planners audience and the Location attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
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WEBSITES
The Little Rock Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Little Rock Trip Planners audience is arktimes.com.
| Website | Composition | Index |
| arktimes.com | 2.46% | 32.17x |
| memphistravel.com | 1.37% | 25.17x |
| arkansasonline.com | 15.11% | 24.15x |
| fox16.com | 5.69% | 23.01x |
| silverdollarcity.com | 1.90% | 19.88x |
| kark.com | 5.11% | 18.45x |
| nwaonline.com | 2.73% | 17.09x |
| wholehogsports.com | 1.41% | 16.66x |
| thv11.com | 7.44% | 16.10x |
| katv.com | 7.41% | 14.16x |
Composition Percentage:
The overlap percentage between the Little Rock Trip Planners audience and the Web attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Little Rock Trip Planners audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 12.23% | 11.95x |
| Home Office Products | 0.08% | 9.30x |
| Texas Sporting & Outdoors Cluster | 0.10% | 8.89x |
| Cheerleading | 0.35% | 7.90x |
| Beach Vacations | 1.88% | 7.58x |
| Local Events & Travel Guide | 6.35% | 7.49x |
| Active Lifestyle Enthusiasts | 0.03% | 7.33x |
| Memphis News | 1.14% | 7.09x |
| Meeting Planning & Hotels | 0.24% | 6.85x |
| Office Furniture Design | 0.17% | 6.58x |
Composition Percentage:
The overlap percentage between the Little Rock Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Little Rock Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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