Dstillery Audiences

LITTLE ROCK TRIP PLANNERS

Audience Size: 4.6 Million Devices

Explore the Little Rock Trip Planners Audience

Below you'll find more information about the Little Rock Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Little Rock Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Little Rock Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Rock Trip Planners audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 18.10% 10.21x
Affordable Hotel Bookers 16.18% 10.04x
Luxury Boutique Hotel Researchers 17.72% 9.73x
Louisiana Trip Planners 16.96% 9.70x
Home Lending Researchers 14.96% 9.38x
Travel Researchers 14.41% 9.24x
Arkansas Razorbacks Fans 15.37% 9.15x
Home Goods Shoppers 15.68% 9.08x
Vacation Planners 14.28% 9.04x
Work Hard, Play Hard Travelers 13.10% 8.86x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Interest attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Rock Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Rock Trip Planners audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.12x
Carhartt 0.12% 1.10x
Old Navy 0.01% 1.09x
Mens Wearhouse 0.01% 0.84x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Location attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Little Rock Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Little Rock Trip Planners audience is arktimes.com.

Website Composition Index
arktimes.com 2.46% 32.17x
memphistravel.com 1.37% 25.17x
arkansasonline.com 15.11% 24.15x
fox16.com 5.69% 23.01x
silverdollarcity.com 1.90% 19.88x
kark.com 5.11% 18.45x
nwaonline.com 2.73% 17.09x
wholehogsports.com 1.41% 16.66x
thv11.com 7.44% 16.10x
katv.com 7.41% 14.16x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Web attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Rock Trip Planners audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 12.23% 11.95x
Home Office Products 0.08% 9.30x
Texas Sporting & Outdoors Cluster 0.10% 8.89x
Cheerleading 0.35% 7.90x
Beach Vacations 1.88% 7.58x
Local Events & Travel Guide 6.35% 7.49x
Active Lifestyle Enthusiasts 0.03% 7.33x
Memphis News 1.14% 7.09x
Meeting Planning & Hotels 0.24% 6.85x
Office Furniture Design 0.17% 6.58x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Rock Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female