Dstillery Audiences

LITTLE ROCK TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Little Rock Trip Planners Audience

Below you'll find more information about the Little Rock Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Little Rock Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Little Rock Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Little Rock Trip Planners audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 12.23% 6.82x
Arkansas Razorbacks Fans 9.15% 6.37x
Louisiana Trip Planners 10.32% 6.00x
Getaways Researchers 7.65% 5.91x
St. Louis Trip Planners 10.48% 5.88x
Home Goods Shoppers 7.98% 5.68x
Luxury Boutique Hotel Researchers 9.25% 5.44x
Affordable Hotel Bookers 7.69% 5.41x
Home Lending Researchers 7.00% 5.38x
Work Hard, Play Hard Travelers 6.13% 5.30x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Interest attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Little Rock Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Little Rock Trip Planners audience is Gap.

Location Composition Index
Gap 0.01% 1.49x
The Childrens Place 0.02% 1.38x
Victoria's Secret 0.02% 1.10x
Old Navy 0.01% 1.04x
Express 0.01% 1.02x
Carhartt 0.09% 0.99x
Journeys 0.01% 0.98x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Location attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Little Rock Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Little Rock Trip Planners audience is arktimes.com.

Website Composition Index
arktimes.com 2.96% 24.35x
memphistravel.com 1.12% 23.55x
arkansasonline.com 9.69% 23.22x
fox16.com 3.72% 22.61x
kark.com 3.55% 15.69x
katv.com 3.98% 15.12x
nwaonline.com 1.89% 14.81x
thv11.com 4.81% 14.50x
centerpointenergy.com 1.17% 12.52x
kait8.com 2.03% 11.14x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Web attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Little Rock Trip Planners audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 6.72% 9.14x
Apartment & Community Real Estate Researchers 0.01% 6.33x
Local Events & Travel Guide 2.76% 5.22x
Beach Vacations 0.16% 4.82x
Meeting Planning & Hotels 0.06% 4.59x
Memphis News 0.61% 4.48x
Furniture & Home Improvement 0.49% 4.34x
South Carolina Travel 0.01% 4.33x
Unique & Personalized Fashion 0.21% 4.15x
Higher-End Fashion Brands 0.01% 4.09x
Composition Percentage: The overlap percentage between the Little Rock Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Little Rock Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Little Rock Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female