Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 4.6 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 26.06% 14.75x
Credit Score Researchers 17.79% 10.48x
Sweepstakes Enthusiasts 17.83% 10.39x
Credit Union Researchers 16.10% 10.06x
Financial Advisors 18.24% 10.05x
As Seen on TV Shoppers 18.61% 9.97x
Trivia Enthusiasts 15.75% 9.81x
Medicare Price Shoppers 21.96% 9.60x
Senior Living Center Researchers 15.76% 9.41x
Medicare Researchers 21.05% 9.30x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.17x
Old Navy 0.01% 1.07x
Carhartt 0.12% 1.03x
Mens Wearhouse 0.01% 0.66x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is mdmexclusives.com.

Website Composition Index
mdmexclusives.com 3.65% 23.75x
quickenloans.com 2.76% 17.70x
transunion.com 1.81% 15.95x
sweepstakesalerts.com 1.04% 15.26x
fingerhut.com 7.60% 13.55x
thebuzztube.com 1.73% 12.40x
tummytuckhipo.com 1.06% 12.07x
libertymutual.com 2.23% 11.97x
tworeddots.com 1.26% 11.65x
picmonkey.com 1.09% 11.54x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 13.78x
Chat Rooms 0.12% 8.31x
Credit Unions & Consumer Protection 0.13% 7.74x
Texas Off-Roading 0.04% 7.64x
Flags & Trump 0.03% 6.79x
Mortgages & Insurance 1.88% 6.49x
Healthcare Jobs 0.51% 6.43x
Bowling 0.41% 6.42x
Men's Fashion Shopping 0.05% 6.13x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male