Explore the Loan Comparison Researchers Audience
Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Loan Comparison Researchers audience.
INTERESTS
The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.
| Interest | Composition | Index |
| Mortgage Researchers | 16.87% | 9.38x |
| Sweepstakes Enthusiasts | 12.25% | 6.18x |
| Military Personal Finance Researchers | 13.70% | 5.55x |
| Medicare Researchers | 17.24% | 5.47x |
| Financially Aware (COVID-19 related) | 5.03% | 5.47x |
| Credit Score Researchers | 8.66% | 5.45x |
| Recently Retired Individuals | 12.93% | 5.29x |
| Big Box Store Jewelry Sale Shoppers | 0.36% | 5.27x |
| Major Airline Customers | 9.02% | 5.21x |
| Trivia Enthusiasts | 9.44% | 5.21x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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APPAREL RETAILERS
The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.22x |
| Gymboree | 0.01% | 1.12x |
| Chicos | 0.01% | 1.07x |
| The Childrens Place | 0.02% | 1.07x |
| Zumiez | 0.02% | 1.04x |
| Old Navy | 0.02% | 1.04x |
| Journeys | 0.02% | 1.03x |
| Gap | 0.01% | 1.01x |
| Victoria's Secret | 0.02% | 1.00x |
| White House Black Market | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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WEBSITES
The Loan Comparison Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Loan Comparison Researchers audience is fingerhut.com.
| Website | Composition | Index |
| fingerhut.com | 2.63% | 12.27x |
| carvana.com | 1.30% | 10.84x |
| astrologyanswers.com | 1.09% | 10.11x |
| match.com | 1.28% | 8.30x |
| sportsline.com | 2.19% | 6.85x |
| pch.com | 6.36% | 6.06x |
| zone.msn.com | 1.36% | 6.02x |
| weightlossgroove.com | 1.13% | 5.95x |
| stylebistro.com | 2.56% | 5.87x |
| classmates.com | 8.58% | 5.60x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 19.97x |
| Mortgages & Insurance | 0.20% | 7.12x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.06% | 5.82x |
| Niche Dating Websites | 0.95% | 4.96x |
| Career Cluster A | 0.20% | 4.86x |
| Internet Service Provider Sites | 0.14% | 4.35x |
| Turkey & Iran Cluster | 0.08% | 4.22x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 3.19% | 3.91x |
| Mail Order Food | 0.08% | 3.89x |
| Internet Radio | 0.07% | 3.43x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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DEMOGRAPHICS
The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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