Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 37.93% 21.11x
Moving Services Shoppers 26.54% 14.30x
Auto Insurance Shoppers 22.84% 13.97x
Tax Policy Researchers 24.19% 13.93x
Cable TV Shoppers 25.61% 13.32x
Godiva Chocolate Fans 27.46% 13.07x
Tax Filers 20.70% 12.98x
Voice Over Internet Protocol (VoIP) Users 16.42% 12.88x
Budget Mobile Phone Researchers 23.27% 12.83x
Credit Union Researchers 42.85% 12.70x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.25x
Lane Bryant 0.05% 1.19x
Carhartt 0.20% 1.10x
Joe's Jeans 0.00% 1.10x
Dressbarn 0.04% 1.09x
The Childrens Place 0.05% 1.06x
Old Navy 0.06% 1.05x
Journeys 0.03% 1.05x
Hollister 0.02% 1.02x
Gymboree 0.03% 0.98x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 1.60% 83.23x
thedailylife.com 1.03% 66.11x
moneymorning.com 1.49% 58.21x
howlifeworks.com 1.10% 56.09x
buzzbeagle.com 1.09% 54.00x
timeinc.com 1.46% 48.50x
timetobreak.com 1.12% 46.44x
coach.com 1.03% 44.67x
hhgregg.com 1.83% 44.60x
academy.com 2.22% 44.56x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.24% 19.96x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.97% 18.21x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.37% 15.76x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 13.42x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.61% 13.10x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.08% 13.07x
Rural Living 0.20% 12.00x
Low Budget Shoppers 2.85% 11.64x
Discount Shopping 6.83% 11.52x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.75% 10.19x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female