Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 18.81% 12.24x
Sweepstakes Enthusiasts 12.08% 7.55x
Financially Aware (COVID-19 related) 6.30% 7.42x
Credit Score Researchers 10.08% 6.97x
Roommate Seekers 10.41% 6.90x
Big Box Store Jewelry Sale Shoppers 0.26% 6.86x
Business Logistics Managers 12.00% 6.67x
Major Airline Customers 9.87% 6.46x
Credit Union Researchers 8.65% 6.44x
Beach Supplies Shoppers 9.94% 6.41x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Express.

Location Composition Index
Express 0.03% 1.06x
Chicos 0.02% 1.06x
The Childrens Place 0.04% 1.04x
Lane Bryant 0.02% 1.01x
LOFT 0.02% 1.01x
Carhartt 0.21% 1.01x
American Eagle Outfitters 0.02% 0.99x
Maurices 0.04% 0.98x
Dressbarn 0.02% 0.98x
Jos A. Bank Clothiers 0.02% 0.98x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is quickenloans.com.

Website Composition Index
quickenloans.com 1.18% 20.26x
carvana.com 1.40% 15.11x
fingerhut.com 1.18% 11.55x
astrologyanswers.com 1.15% 10.17x
match.com 1.57% 9.49x
sportsline.com 2.81% 8.83x
weightlossgroove.com 2.00% 8.16x
thefinancechatter.com 1.05% 7.59x
pch.com 5.46% 7.55x
stylebistro.com 3.81% 7.51x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Mortgages & Insurance 0.30% 9.26x
Insurance Cluster 0.02% 9.22x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 6.87x
Turkey & Iran Cluster 0.12% 6.00x
Niche Dating Websites 1.08% 5.30x
Career Cluster A 0.19% 4.76x
Internet Radio 0.09% 4.50x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 3.52% 4.37x
Moving & Storage 0.02% 4.27x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male