Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 34.24% 33.16x
Credit Union Researchers 23.52% 24.78x
Credit Score Researchers 25.82% 23.48x
Casual Dining Restaurant Researchers 19.75% 21.80x
Moving Services Shoppers 21.73% 21.04x
Sweepstakes Enthusiasts 17.91% 20.92x
Nissan Vehicle Shoppers 19.90% 20.65x
Auto Insurance Shoppers 19.25% 20.46x
Financial Advisors 22.77% 20.39x
Voice Over Internet Protocol (VoIP) Users 19.21% 20.19x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.42x
Mens Wearhouse 0.57% 1.38x
Buckle 0.19% 1.22x
Johnston and Murphy 0.15% 1.21x
Abercrombie & Fitch 0.04% 1.15x
White House Black Market 0.22% 1.13x
Ann Taylor 0.03% 1.11x
Michael Kors 0.06% 1.09x
Talbots 0.04% 1.08x
Belk 0.01% 1.06x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is detonate.com.

Website Composition Index
detonate.com 1.51% 46.44x
hhgregg.com 1.15% 42.95x
academy.com 1.28% 42.22x
bbb.org 5.37% 41.86x
ecoverage.com 1.10% 40.26x
gnc.com 1.35% 38.21x
aarons.com 1.57% 38.21x
nationaldebtrelief.com 1.29% 36.38x
nissanusa.com 1.25% 36.18x
dictionary.reference.com 1.13% 35.33x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.14% 27.00x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.12% 22.83x
Assorted Topics (Cooking, Games, Viral Media) 0.23% 20.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 19.03x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 17.55x
Discount Shopping 4.10% 14.08x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.36% 13.92x
Low Budget Shoppers 1.65% 13.52x
Rural Living 0.12% 12.35x
Home Improvement Contractor 1.29% 12.10x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male