Explore the Loan Comparison Researchers Audience
Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Loan Comparison Researchers audience.
INTERESTS
The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Loan Comparison Researchers audience is Sweepstakes Enthusiasts.
| Interest | Composition | Index |
| Sweepstakes Enthusiasts | 6.57% | 5.66x |
| Military Personal Finance Researchers | 13.00% | 5.46x |
| Trivia Enthusiasts | 8.73% | 5.38x |
| Fishing Equipment Shoppers | 10.82% | 5.37x |
| Credit Score Researchers | 7.66% | 5.34x |
| Senior Living Center Researchers | 9.58% | 5.26x |
| Big Box Store Jewelry Sale Shoppers | 0.18% | 5.20x |
| Major Airline Customers | 8.65% | 5.18x |
| TV Game Show Fans | 7.35% | 5.06x |
| Business Tax Filers | 11.51% | 4.99x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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APPAREL RETAILERS
The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.22x |
| Buckle | 0.02% | 1.16x |
| LOFT | 0.01% | 1.12x |
| Talbots | 0.01% | 1.12x |
| Lululemon | 0.01% | 1.11x |
| Dressbarn | 0.01% | 1.10x |
| Maurices | 0.03% | 1.05x |
| Mens Wearhouse | 0.01% | 1.03x |
| Urban Outfitters | 0.02% | 1.03x |
| Victoria's Secret | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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WEBSITES
The Loan Comparison Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Loan Comparison Researchers audience is fingerhut.com.
| Website | Composition | Index |
| fingerhut.com | 1.12% | 12.10x |
| match.com | 1.12% | 8.59x |
| sportsline.com | 1.72% | 7.66x |
| pch.com | 6.38% | 6.30x |
| classmates.com | 7.50% | 6.09x |
| zone.msn.com | 1.22% | 6.04x |
| chamberofcommerce.com | 3.49% | 5.84x |
| uscellular.com | 1.47% | 5.73x |
| stylebistro.com | 1.41% | 5.68x |
| saturdaytradition.com | 1.26% | 5.59x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 19.97x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.09% | 7.53x |
| Mortgages & Insurance | 0.14% | 6.84x |
| Insurance Cluster | 0.01% | 5.76x |
| Niche Dating Websites | 0.79% | 4.94x |
| Internet Service Provider Sites | 0.11% | 4.44x |
| Career Cluster A | 0.21% | 4.39x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 2.65% | 3.95x |
| Internet Radio | 0.06% | 3.57x |
| Turkey & Iran Cluster | 0.04% | 3.56x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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DEMOGRAPHICS
The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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