Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.9 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 22.89% 12.07x
Financially Aware (COVID-19 related) 9.27% 8.78x
Credit Score Researchers 14.39% 8.48x
Theme Park Reopening News Readers 9.56% 8.45x
Financial Advisors 15.74% 8.13x
Trivia Enthusiasts 11.89% 7.96x
Employee Management & HR Researchers 13.84% 7.83x
Medicare Price Shoppers 21.10% 7.82x
Medicare Researchers 21.38% 7.75x
Sweepstakes Enthusiasts 16.12% 7.74x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.27x
The Childrens Place 0.02% 1.25x
Lane Bryant 0.01% 1.23x
Express 0.01% 1.22x
Chicos 0.01% 1.15x
Old Navy 0.02% 1.07x
Journeys 0.01% 1.04x
Carhartt 0.14% 1.03x
Victoria's Secret 0.01% 0.90x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is quickenloans.com.

Website Composition Index
quickenloans.com 2.04% 17.98x
financenancy.com 1.15% 10.46x
fingerhut.com 6.21% 9.96x
shopping.net 1.38% 8.94x
isinglemom.com 1.24% 8.57x
likeitviral.com 1.25% 8.27x
blitzlift.com 1.92% 8.20x
easybreathe.com 1.22% 8.03x
sportschew.com 3.86% 8.00x
gobankingrates.com 1.27% 7.95x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Texas Off-Roading 0.01% 5.89x
Apartment & Community Real Estate Researchers 0.02% 5.50x
Mortgages & Insurance 0.90% 4.84x
Home Printing 0.02% 4.71x
Southern California Cluster 0.02% 4.60x
Niche Dating Websites 1.66% 4.55x
Bowling 0.18% 4.53x
Computer Printers 0.02% 4.33x
Credit Unions & Consumer Protection 0.04% 4.23x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male