Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 4.6 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 27.74% 17.36x
Credit Score Researchers 19.46% 12.74x
Credit Union Researchers 18.45% 12.12x
Financial Advisors 18.48% 11.94x
Sweepstakes Enthusiasts 19.45% 11.73x
As Seen on TV Shoppers 20.84% 11.18x
Medicare Price Shoppers 22.41% 11.02x
Trivia Enthusiasts 17.06% 10.95x
Online Education Intenders 20.27% 10.95x
Casual Dining Restaurant Researchers 16.94% 10.93x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.23x
Free People 0.01% 1.21x
Armani 0.01% 1.12x
Urban Outfitters 0.02% 1.09x
Dressbarn 0.02% 1.07x
Buckle 0.02% 1.05x
Carhartt 0.19% 1.04x
Talbots 0.02% 1.03x
Chicos 0.03% 1.03x
The Childrens Place 0.04% 1.02x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is mdmexclusives.com.

Website Composition Index
mdmexclusives.com 4.91% 24.58x
loandepot.com 1.17% 23.27x
quickenloans.com 2.55% 18.83x
sweepstakesalerts.com 1.16% 17.69x
transunion.com 2.45% 17.46x
thebuzztube.com 2.05% 13.31x
libertymutual.com 2.74% 13.21x
fingerhut.com 8.87% 12.98x
tummytuckhipo.com 1.23% 12.88x
tworeddots.com 1.71% 12.69x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.05% 20.11x
ISPs & Local Services 0.02% 17.91x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 14.66x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.14% 14.43x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 13.93x
As Seen On TV Products 0.03% 10.99x
Discount Shopping 0.75% 9.18x
Credit Unions & Consumer Protection 0.18% 8.68x
Home Improvement Contractor 0.20% 8.19x
Chat Rooms 0.15% 7.88x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male