Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 4 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 38.86% 20.09x
Moving Services Shoppers 27.67% 13.80x
Auto Insurance Shoppers 23.77% 13.63x
Tax Policy Researchers 26.15% 13.60x
Cable TV Shoppers 26.62% 12.84x
Tax Filers 21.62% 12.81x
Budget Mobile Phone Researchers 24.28% 12.43x
Credit Union Researchers 43.88% 12.31x
Fishing Equipment Shoppers 28.76% 12.27x
Big & Tall Men 24.14% 12.14x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.32x
Belk 0.02% 1.22x
Hollister 0.01% 1.14x
Eddie Bauer 0.01% 1.10x
Chicos 0.04% 1.08x
Carhartt 0.18% 1.06x
Brooks Brothers 0.03% 1.04x
Old Navy 0.05% 1.04x
Zumiez 0.02% 1.03x
Lane Bryant 0.03% 1.03x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 1.89% 82.78x
thecreditsolutionprogram.com 0.29% 76.32x
uwinit.com 0.12% 70.92x
aflac.com 0.10% 67.84x
flexshopper.com 0.13% 67.15x
enjoycareers.com 0.12% 66.05x
thedailylife.com 1.18% 65.85x
marcus.com 0.11% 65.08x
governmentgrants.info 0.39% 65.03x
rentacenter.com 0.27% 64.65x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.27% 18.74x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.05% 16.97x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.41% 14.52x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 12.87x
Rural Living 0.20% 12.55x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.65% 12.51x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.10% 12.28x
Low Budget Shoppers 3.22% 11.90x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.77% 11.26x
Discount Shopping 7.44% 10.97x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999