Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 30.74% 22.09x
Credit Score Researchers 22.61% 16.50x
Credit Union Researchers 21.85% 16.43x
Sweepstakes Enthusiasts 20.95% 15.07x
Casual Dining Restaurant Researchers 19.61% 15.02x
Financial Advisors 23.08% 14.45x
As Seen on TV Shoppers 21.33% 14.25x
Nissan Vehicle Shoppers 18.07% 13.83x
Senior Living Center Researchers 18.73% 13.66x
Big & Tall Men 20.22% 13.65x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.06% 1.20x
Talbots 0.03% 1.18x
Belk 0.01% 1.18x
Journeys 0.04% 1.11x
REI 0.01% 1.11x
Mens Wearhouse 0.10% 1.10x
White House Black Market 0.07% 1.10x
Zumiez 0.06% 1.09x
Uniqlo 0.01% 1.09x
Lane Bryant 0.04% 1.09x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is bbb.org.

Website Composition Index
bbb.org 1.79% 27.41x
loandepot.com 1.76% 27.20x
mdmexclusives.com 6.76% 24.21x
quickenloans.com 1.96% 24.02x
sweepstakesalerts.com 1.07% 24.02x
enterprise.com 2.42% 21.05x
transunion.com 3.75% 19.96x
harborfreight.com 2.28% 18.68x
lensa.com 1.01% 17.55x
toysrus.com 1.77% 16.92x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 20.26x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 17.66x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.42% 16.11x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 15.85x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 11.36x
Discount Shopping 1.75% 11.33x
Parenting & Nutrition 0.02% 10.01x
Low Budget Shoppers 0.72% 9.93x
Home Improvement Contractor 0.54% 9.62x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 9.04x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male