Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 16.87% 9.38x
Sweepstakes Enthusiasts 12.25% 6.18x
Military Personal Finance Researchers 13.70% 5.55x
Medicare Researchers 17.24% 5.47x
Financially Aware (COVID-19 related) 5.03% 5.47x
Credit Score Researchers 8.66% 5.45x
Recently Retired Individuals 12.93% 5.29x
Big Box Store Jewelry Sale Shoppers 0.36% 5.27x
Major Airline Customers 9.02% 5.21x
Trivia Enthusiasts 9.44% 5.21x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.22x
Gymboree 0.01% 1.12x
Chicos 0.01% 1.07x
The Childrens Place 0.02% 1.07x
Zumiez 0.02% 1.04x
Old Navy 0.02% 1.04x
Journeys 0.02% 1.03x
Gap 0.01% 1.01x
Victoria's Secret 0.02% 1.00x
White House Black Market 0.01% 0.99x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is fingerhut.com.

Website Composition Index
fingerhut.com 2.63% 12.27x
carvana.com 1.30% 10.84x
astrologyanswers.com 1.09% 10.11x
match.com 1.28% 8.30x
sportsline.com 2.19% 6.85x
pch.com 6.36% 6.06x
zone.msn.com 1.36% 6.02x
weightlossgroove.com 1.13% 5.95x
stylebistro.com 2.56% 5.87x
classmates.com 8.58% 5.60x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Mortgages & Insurance 0.20% 7.12x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 5.82x
Niche Dating Websites 0.95% 4.96x
Career Cluster A 0.20% 4.86x
Internet Service Provider Sites 0.14% 4.35x
Turkey & Iran Cluster 0.08% 4.22x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 3.19% 3.91x
Mail Order Food 0.08% 3.89x
Internet Radio 0.07% 3.43x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male