Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 32.70% 35.43x
Credit Union Researchers 25.45% 25.48x
Credit Score Researchers 26.40% 24.78x
Casual Dining Restaurant Researchers 17.92% 23.13x
Moving Services Shoppers 22.53% 22.71x
Auto Insurance Shoppers 19.11% 22.33x
Tax Policy Researchers 19.65% 21.93x
Voice Over Internet Protocol (VoIP) Users 18.93% 21.73x
Cable TV Shoppers 20.79% 21.56x
As Seen on TV Shoppers 18.57% 21.12x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.27x
Mens Wearhouse 0.42% 1.18x
Charlotte Russe 0.02% 1.12x
Gymboree 0.02% 1.11x
Columbia 0.01% 1.11x
Michael Kors 0.01% 1.11x
J. Crew 0.02% 1.11x
Express 0.02% 1.10x
Buckle 0.09% 1.08x
Victoria's Secret 0.05% 1.06x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is detonate.com.

Website Composition Index
detonate.com 1.47% 38.39x
hhgregg.com 1.16% 36.40x
academy.com 1.35% 35.92x
bbb.org 5.49% 35.71x
gnc.com 1.41% 32.58x
aarons.com 1.66% 32.52x
nissanusa.com 1.28% 30.41x
dictionary.reference.com 1.19% 29.69x
quickenloans.com 3.42% 29.09x
loandepot.com 1.94% 28.98x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.14% 25.69x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.15% 22.52x
Assorted Topics (Cooking, Games, Viral Media) 0.24% 20.15x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 17.98x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 16.43x
Discount Shopping 4.26% 14.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.39% 13.80x
Low Budget Shoppers 1.80% 13.60x
Rural Living 0.12% 12.45x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 12.37x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male