Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 20.76% 13.34x
Financially Aware (COVID-19 related) 7.79% 8.23x
Sweepstakes Enthusiasts 13.69% 7.88x
Credit Score Researchers 11.71% 7.83x
Roommate Seekers 12.08% 7.53x
Military Personal Finance Researchers 15.15% 7.44x
Medicare Price Shoppers 18.98% 7.38x
Financial Advisors 12.67% 7.37x
Beach Supplies Shoppers 11.72% 7.24x
Business Logistics Managers 12.84% 7.24x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.20x
Dressbarn 0.02% 1.15x
Chicos 0.02% 1.13x
Gap 0.02% 1.10x
Lane Bryant 0.02% 1.03x
H&M 0.01% 1.02x
Victoria's Secret 0.03% 1.01x
Old Navy 0.03% 1.00x
LOFT 0.02% 0.99x
Maurices 0.03% 0.99x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is quickenloans.com.

Website Composition Index
quickenloans.com 1.49% 20.93x
fingerhut.com 1.82% 12.02x
match.com 1.75% 9.71x
astrologyanswers.com 1.22% 9.52x
sportsline.com 3.11% 9.36x
weightlossgroove.com 2.66% 8.72x
topdust.com 1.04% 8.48x
stylebistro.com 4.15% 8.20x
thefinancechatter.com 1.20% 8.16x
fastquicksearch.com 1.88% 7.85x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Chemicals 0.01% 8.53x
Mortgages & Insurance 0.39% 7.53x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 7.14x
Bathrooms & Plumbing 0.03% 6.14x
Career Cluster A 0.43% 5.35x
Insurance Cluster 0.02% 5.00x
Illinois 0.01% 4.95x
Niche Dating Websites 1.09% 4.84x
Flower Shopping 0.02% 4.67x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male