Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 20.45% 32.39x
Sweepstakes Enthusiasts 18.43% 25.32x
Men's Underwear Shoppers 14.38% 24.33x
Theme Park Reopening News Readers 13.93% 23.41x
Credit Score Researchers 11.69% 23.34x
Japanese Luxury Car Enthusiasts 19.55% 22.88x
Senior Living Center Researchers 13.93% 22.50x
Roommate Seekers 11.46% 22.44x
Medicare Price Shoppers 26.97% 22.17x
Home Rug Shoppers 10.34% 22.07x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.05% 1.96x
Victoria's Secret 0.02% 1.79x
Journeys 0.02% 1.68x
Carhartt 0.27% 1.62x
Mens Wearhouse 0.02% 1.44x
Maurices 0.02% 1.27x
The Childrens Place 0.01% 1.09x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is mdmexclusives.com.

Website Composition Index
mdmexclusives.com 1.97% 20.11x
quickenloans.com 2.72% 15.36x
fingerhut.com 5.74% 10.69x
financenancy.com 2.22% 9.62x
merrickbank.com 1.21% 9.54x
loanpride.com 1.97% 9.47x
libertymutual.com 1.14% 9.45x
likeitviral.com 1.10% 8.69x
answersite.com 1.43% 8.62x
lifestylogy.com 1.38% 8.54x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 3.15% 9.55x
Finance & Accounting Cluster 5.17% 9.54x
Mortgages & Insurance 1.57% 9.41x
Credit Unions & Consumer Protection 0.10% 8.39x
Furniture Shopping 5.62% 8.28x
Chat Rooms 0.08% 8.12x
Home Furnishings 1.12% 7.92x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 8.54% 7.73x
Texas Off-Roading 0.03% 7.66x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male