Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 4.7 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 33.20% 20.30x
Credit Union Researchers 23.77% 15.40x
Credit Score Researchers 24.54% 15.23x
Sweepstakes Enthusiasts 20.90% 14.32x
Casual Dining Restaurant Researchers 20.65% 14.31x
As Seen on TV Shoppers 20.37% 13.62x
Financial Advisors 23.91% 13.47x
Nissan Vehicle Shoppers 19.32% 13.42x
Moving Services Shoppers 21.18% 13.04x
Big & Tall Men 20.49% 13.02x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.31x
White House Black Market 0.35% 1.30x
Mens Wearhouse 0.49% 1.29x
Buckle 0.27% 1.28x
Talbots 0.04% 1.24x
Topshop 0.02% 1.20x
Belk 0.01% 1.15x
Johnston and Murphy 0.42% 1.13x
Bonobos 0.07% 1.08x
Chicos 0.05% 1.07x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is bbb.org.

Website Composition Index
bbb.org 2.58% 26.28x
everydaywinner.com 1.01% 24.73x
loandepot.com 1.67% 23.55x
quickenloans.com 1.68% 23.47x
finddreamjobs.com 1.10% 22.98x
mdmexclusives.com 6.60% 20.60x
enterprise.com 3.54% 19.97x
harborfreight.com 3.49% 19.39x
transunion.com 4.33% 18.17x
lensa.com 1.51% 18.06x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.07% 17.77x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.60% 14.53x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 14.30x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.27x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 11.03x
Discount Shopping 2.36% 9.88x
Low Budget Shoppers 0.95% 9.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.18% 8.82x
Parenting & Nutrition 0.03% 8.47x
Home Improvement Contractor 0.72% 8.44x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male