Explore the Loan Comparison Researchers Audience
Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Loan Comparison Researchers audience.
INTERESTS
The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.
| Interest | Composition | Index |
| Mortgage Researchers | 37.93% | 21.11x |
| Moving Services Shoppers | 26.54% | 14.30x |
| Auto Insurance Shoppers | 22.84% | 13.97x |
| Tax Policy Researchers | 24.19% | 13.93x |
| Cable TV Shoppers | 25.61% | 13.32x |
| Godiva Chocolate Fans | 27.46% | 13.07x |
| Tax Filers | 20.70% | 12.98x |
| Voice Over Internet Protocol (VoIP) Users | 16.42% | 12.88x |
| Budget Mobile Phone Researchers | 23.27% | 12.83x |
| Credit Union Researchers | 42.85% | 12.70x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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APPAREL RETAILERS
The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.25x |
| Lane Bryant | 0.05% | 1.19x |
| Carhartt | 0.20% | 1.10x |
| Joe's Jeans | 0.00% | 1.10x |
| Dressbarn | 0.04% | 1.09x |
| The Childrens Place | 0.05% | 1.06x |
| Old Navy | 0.06% | 1.05x |
| Journeys | 0.03% | 1.05x |
| Hollister | 0.02% | 1.02x |
| Gymboree | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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WEBSITES
The Loan Comparison Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Loan Comparison Researchers audience is lendingtree.com.
| Website | Composition | Index |
| lendingtree.com | 1.60% | 83.23x |
| thedailylife.com | 1.03% | 66.11x |
| moneymorning.com | 1.49% | 58.21x |
| howlifeworks.com | 1.10% | 56.09x |
| buzzbeagle.com | 1.09% | 54.00x |
| timeinc.com | 1.46% | 48.50x |
| timetobreak.com | 1.12% | 46.44x |
| coach.com | 1.03% | 44.67x |
| hhgregg.com | 1.83% | 44.60x |
| academy.com | 2.22% | 44.56x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.24% | 19.96x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 1.97% | 18.21x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.37% | 15.76x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.14% | 13.42x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.61% | 13.10x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.08% | 13.07x |
| Rural Living | 0.20% | 12.00x |
| Low Budget Shoppers | 2.85% | 11.64x |
| Discount Shopping | 6.83% | 11.52x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.75% | 10.19x |
Composition Percentage:
The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
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DEMOGRAPHICS
The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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