Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 20.32% 13.06x
Financially Aware (COVID-19 related) 8.20% 8.65x
Credit Score Researchers 11.86% 8.34x
Theme Park Reopening News Readers 7.64% 7.76x
Sweepstakes Enthusiasts 13.41% 7.53x
Beach Supplies Shoppers 11.88% 7.38x
Roommate Seekers 11.76% 7.34x
Credit Union Researchers 10.45% 7.27x
Flight and Hotel Shoppers 9.65% 7.22x
Medicare Price Shoppers 18.18% 7.22x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.91x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is quickenloans.com.

Website Composition Index
quickenloans.com 1.97% 20.90x
fingerhut.com 4.19% 11.69x
hotwire.com 1.70% 8.90x
sportschew.com 1.74% 8.86x
match.com 1.87% 8.62x
smarter.com 1.35% 8.55x
stylebistro.com 3.79% 8.54x
sportsline.com 2.92% 8.53x
topdust.com 1.16% 8.49x
thefinancechatter.com 1.06% 8.07x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Computer Printers 0.01% 9.49x
Mortgages & Insurance 0.50% 6.58x
Credit Unions & Consumer Protection 0.03% 6.36x
Holistic Medicine 0.01% 5.63x
Bowling 0.11% 5.46x
Niche Dating Websites 1.46% 5.43x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 5.24x
Holiday Gifts 0.01% 5.24x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.07% 5.03x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male