Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 36.09% 20.30x
Moving Services Shoppers 24.99% 13.64x
Tax Policy Researchers 22.42% 13.44x
Auto Insurance Shoppers 21.85% 13.41x
Cable TV Shoppers 23.37% 13.15x
Casual Dining Restaurant Researchers 24.09% 12.55x
As Seen on TV Shoppers 21.11% 12.53x
Budget Mobile Phone Researchers 20.84% 12.47x
Tax Filers 19.17% 12.47x
Voice Over Internet Protocol (VoIP) Users 22.86% 12.47x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.38x
Belk 0.02% 1.26x
LL Bean 0.01% 1.22x
Jos A. Bank Clothiers 0.18% 1.20x
Express Outlets 0.00% 1.19x
Lane Bryant 0.06% 1.13x
Aeropostale 0.03% 1.13x
Mens Wearhouse 0.25% 1.08x
Carhartt 0.15% 1.07x
Dressbarn 0.05% 1.07x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 1.14% 82.04x
moneymorning.com 1.08% 58.01x
timeinc.com 1.07% 49.33x
detonate.com 1.61% 45.52x
hhgregg.com 1.37% 45.23x
academy.com 1.60% 44.60x
bbb.org 6.38% 44.07x
ml.com 1.08% 42.25x
gnc.com 1.69% 40.28x
aarons.com 2.03% 39.03x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.19% 21.63x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.53% 19.16x
Assorted Topics (Cooking, Games, Viral Media) 0.28% 16.85x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 14.06x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 14.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.50% 13.13x
Rural Living 0.16% 12.27x
Discount Shopping 5.26% 12.26x
Low Budget Shoppers 2.44% 11.81x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 11.01x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female