Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 6.6 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Sweepstakes Enthusiasts.

Interest Composition Index
Sweepstakes Enthusiasts 6.22% 4.00x
Business Tax Filers 13.23% 3.88x
Military Personal Finance Researchers 14.34% 3.86x
Beach Supplies Shoppers 9.63% 3.65x
Employee Management & HR Researchers 6.67% 3.63x
Self Storage Shoppers 3.71% 3.56x
As Seen on TV Shoppers 14.88% 3.54x
TV Game Show Fans 7.67% 3.43x
Summer Activities Researchers 11.19% 3.41x
Family Christmas Celebration Researchers 10.89% 3.38x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Maurices.

Location Composition Index
Maurices 0.02% 0.93x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is browser-update.org.

Website Composition Index
browser-update.org 1.05% 6.41x
uscellular.com 1.28% 5.91x
sportsline.com 1.05% 5.89x
pch.com 4.79% 5.27x
classmates.com 4.87% 5.00x
chamberofcommerce.com 2.70% 4.87x
pof.com 1.53% 4.81x
zoosk.com 1.02% 4.32x
saturdaytradition.com 1.01% 4.28x
17track.net 2.70% 4.13x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 4.53x
Niche Dating Websites 0.54% 4.44x
Mortgages & Insurance 0.04% 4.21x
Internet Radio 0.04% 3.48x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.39% 3.25x
Career Cluster A 0.11% 3.19x
Horse Racing 0.01% 3.17x
Home Remodeling 0.01% 2.44x
Mail Order Food 0.03% 2.38x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female