Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 20.65% 12.24x
Financially Aware (COVID-19 related) 8.04% 7.84x
Credit Score Researchers 11.87% 7.54x
Sweepstakes Enthusiasts 12.87% 7.23x
Military Personal Finance Researchers 15.14% 6.92x
Beach Supplies Shoppers 12.22% 6.88x
Medicare Researchers 17.32% 6.83x
Medicare Price Shoppers 18.07% 6.80x
Financial Advisors 12.16% 6.78x
Roommate Seekers 11.73% 6.72x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.17x
H&M 0.01% 1.12x
The Childrens Place 0.02% 1.10x
White House Black Market 0.02% 1.04x
Old Navy 0.03% 1.03x
Chicos 0.02% 1.02x
Express 0.02% 1.02x
Dressbarn 0.01% 1.02x
Gap 0.01% 1.02x
American Eagle Outfitters 0.02% 1.01x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is quickenloans.com.

Website Composition Index
quickenloans.com 1.81% 18.26x
fingerhut.com 2.74% 10.83x
match.com 1.90% 8.53x
thefinancechatter.com 1.04% 8.46x
smarter.com 1.08% 8.44x
sportschew.com 1.19% 8.10x
stylebistro.com 3.85% 8.04x
sportsline.com 2.72% 8.03x
topdust.com 1.08% 7.93x
weightlossgroove.com 2.98% 7.87x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Mortgages & Insurance 0.39% 5.99x
Home Decoration - Crafts & Kids 0.01% 5.84x
Marijuana 0.01% 5.84x
Niche Dating Websites 1.32% 5.19x
Insurance Cluster 0.04% 4.81x
Chemicals 0.01% 4.71x
Credit Unions & Consumer Protection 0.02% 4.65x
Illinois 0.04% 4.55x
Career Cluster A 0.65% 4.41x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male