Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 2 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 20.61% 13.59x
Credit Score Researchers 13.42% 9.21x
Financially Aware (COVID-19 related) 9.16% 9.20x
Sweepstakes Enthusiasts 13.88% 8.46x
Flight and Hotel Shoppers 11.05% 8.37x
Theme Park Reopening News Readers 9.76% 8.32x
Major Airline Customers 12.34% 8.19x
Credit Union Researchers 11.05% 8.19x
Roommate Seekers 12.42% 8.14x
Financial Advisors 14.49% 8.06x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.01x
Maurices 0.01% 0.99x
Victoria's Secret 0.02% 0.97x
The Childrens Place 0.01% 0.86x
Old Navy 0.01% 0.86x
Journeys 0.01% 0.85x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is quickenloans.com.

Website Composition Index
quickenloans.com 2.08% 23.31x
fingerhut.com 7.48% 12.97x
hotwire.com 2.57% 8.81x
topdust.com 1.18% 8.52x
match.com 1.91% 8.01x
careerbuilder.com 1.77% 7.98x
sportsline.com 2.78% 7.95x
sportschew.com 2.26% 7.93x
blitzlift.com 1.16% 7.93x
astrologyanswers.com 1.29% 7.89x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Computer Printers 0.02% 7.76x
Apartment & Community Real Estate Researchers 0.01% 7.11x
Mortgages & Insurance 0.62% 6.31x
Bowling 0.13% 5.69x
Electronic Cabling 0.04% 5.50x
Niche Dating Websites 1.45% 5.47x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 5.00x
Chat Rooms 0.02% 4.98x
Women Shoppers 0.70% 4.92x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male