Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Sweepstakes Enthusiasts.

Interest Composition Index
Sweepstakes Enthusiasts 6.57% 5.66x
Military Personal Finance Researchers 13.00% 5.46x
Trivia Enthusiasts 8.73% 5.38x
Fishing Equipment Shoppers 10.82% 5.37x
Credit Score Researchers 7.66% 5.34x
Senior Living Center Researchers 9.58% 5.26x
Big Box Store Jewelry Sale Shoppers 0.18% 5.20x
Major Airline Customers 8.65% 5.18x
TV Game Show Fans 7.35% 5.06x
Business Tax Filers 11.51% 4.99x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.22x
Buckle 0.02% 1.16x
LOFT 0.01% 1.12x
Talbots 0.01% 1.12x
Lululemon 0.01% 1.11x
Dressbarn 0.01% 1.10x
Maurices 0.03% 1.05x
Mens Wearhouse 0.01% 1.03x
Urban Outfitters 0.02% 1.03x
Victoria's Secret 0.01% 0.96x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is fingerhut.com.

Website Composition Index
fingerhut.com 1.12% 12.10x
match.com 1.12% 8.59x
sportsline.com 1.72% 7.66x
pch.com 6.38% 6.30x
classmates.com 7.50% 6.09x
zone.msn.com 1.22% 6.04x
chamberofcommerce.com 3.49% 5.84x
uscellular.com 1.47% 5.73x
stylebistro.com 1.41% 5.68x
saturdaytradition.com 1.26% 5.59x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 19.97x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 7.53x
Mortgages & Insurance 0.14% 6.84x
Insurance Cluster 0.01% 5.76x
Niche Dating Websites 0.79% 4.94x
Internet Service Provider Sites 0.11% 4.44x
Career Cluster A 0.21% 4.39x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.65% 3.95x
Internet Radio 0.06% 3.57x
Turkey & Iran Cluster 0.04% 3.56x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female