Dstillery Audiences

LOAN COMPARISON RESEARCHERS

Audience Size: 5.3 Million Devices

Explore the Loan Comparison Researchers Audience

Below you'll find more information about the Loan Comparison Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Loan Comparison Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Loan Comparison Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Loan Comparison Researchers audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 30.62% 16.09x
Credit Score Researchers 23.79% 11.87x
Credit Union Researchers 21.23% 11.76x
Sweepstakes Enthusiasts 20.36% 11.52x
As Seen on TV Shoppers 19.71% 11.27x
Financial Advisors 22.70% 11.23x
Casual Dining Restaurant Researchers 19.22% 10.71x
Trivia Enthusiasts 17.16% 10.63x
Cable TV Shoppers 19.24% 10.61x
Big & Tall Men 18.88% 10.52x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Interest attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Loan Comparison Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Loan Comparison Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.13x
Talbots 0.03% 1.13x
Mens Wearhouse 0.06% 1.12x
Old Navy 0.08% 1.11x
Jos A. Bank Clothiers 0.04% 1.07x
Gymboree 0.05% 1.07x
Lane Bryant 0.04% 1.06x
Belk 0.01% 1.06x
Carhartt 0.27% 1.03x
White House Black Market 0.05% 1.01x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Location attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Loan Comparison Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Loan Comparison Researchers audience is loandepot.com.

Website Composition Index
loandepot.com 1.31% 21.52x
mdmexclusives.com 5.44% 21.47x
enterprise.com 1.25% 17.79x
quickenloans.com 2.15% 17.62x
sweepstakesalerts.com 1.12% 17.19x
harborfreight.com 1.33% 16.82x
transunion.com 2.82% 16.36x
searsoutlet.com 1.00% 13.62x
toysrus.com 1.01% 13.61x
shopsales.us 1.32% 13.52x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Web attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Loan Comparison Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 17.08x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 15.14x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 14.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.28% 13.82x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 9.88x
Discount Shopping 1.23% 9.34x
Parenting & Nutrition 0.01% 8.72x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.21x
Home Improvement Contractor 0.35% 8.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.25% 7.31x
Composition Percentage: The overlap percentage between the Loan Comparison Researchers audience and the Content Affinity attribute.
Index: A comparison of the Loan Comparison Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Loan Comparison Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male