Explore the Lobbyists Audience
Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Lobbyists audience.
INTERESTS
The Lobbyists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lobbyists audience is Voters.
| Interest | Composition | Index |
| Voters | 24.07% | 30.55x |
| US Judiciary System Researchers | 23.60% | 27.97x |
| Liberal Think Tank Readers | 22.19% | 23.99x |
| Lawyers | 21.10% | 22.88x |
| Telemedicine Content Readers | 8.73% | 22.54x |
| Marines | 14.35% | 22.18x |
| Immigration Resource Researchers | 20.67% | 21.70x |
| Immigration Policy Researchers | 20.67% | 21.70x |
| Federal Employee Benefits Researchers | 17.70% | 20.48x |
| Audio Book Listeners | 12.28% | 20.34x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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APPAREL RETAILERS
The Lobbyists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lobbyists audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 1.60x |
| White House Black Market | 0.02% | 1.29x |
| LOFT | 0.01% | 1.27x |
| Buckle | 0.02% | 1.24x |
| Lululemon | 0.01% | 1.23x |
| H&M | 0.01% | 1.22x |
| Urban Outfitters | 0.02% | 1.18x |
| Chicos | 0.01% | 1.17x |
| Victoria's Secret | 0.01% | 1.13x |
| Aeropostale | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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WEBSITES
The Lobbyists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lobbyists audience is bloombergquint.com.
| Website | Composition | Index |
| bloombergquint.com | 2.23% | 35.31x |
| freebeacon.com | 3.45% | 31.33x |
| amgreatness.com | 2.01% | 31.15x |
| realclearpolicy.com | 1.14% | 30.97x |
| spiked-online.com | 1.35% | 30.15x |
| foreignaffairs.com | 1.20% | 29.81x |
| france24.com | 1.03% | 27.13x |
| rasmussenreports.com | 1.57% | 27.10x |
| mcclatchydc.com | 1.21% | 26.85x |
| rollcall.com | 8.51% | 26.17x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lobbyists audience is Public Policy Media.
| Content Affinity | Composition | Index |
| Public Policy Media | 1.06% | 18.52x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.59% | 16.56x |
| University Press | 0.03% | 11.36x |
| Legal Information Research Cluster | 2.27% | 11.32x |
| Voting Information | 30.94% | 10.34x |
| Retail Industry News | 0.03% | 9.91x |
| Charity Walks | 0.98% | 9.88x |
| Liberal Media - Political Activism | 1.30% | 9.70x |
| Oil & Energy | 0.05% | 9.61x |
| Personal Investment & Advisor Researchers | 0.81% | 9.40x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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DEMOGRAPHICS
The Lobbyists audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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