Dstillery Audiences

LOBBYISTS

Audience Size: 4.1 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 33.44% 26.69x
Voters 33.29% 26.07x
Social Liberals 31.34% 25.80x
Liberal Think Tank Readers 34.24% 24.98x
Federal Employee Benefits Researchers 29.95% 24.84x
Retired Government Employees 29.73% 24.39x
Occupy Movement Supporters 30.87% 23.30x
Financial Business Intelligence Researchers 26.13% 23.12x
Lawyers 29.17% 22.91x
Immigration Resource Researchers 32.19% 22.70x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.03% 1.64x
Armani 0.02% 1.60x
American Apparel 0.02% 1.56x
Ann Taylor 0.01% 1.53x
Bonobos 0.01% 1.49x
Zara 0.02% 1.47x
Free People 0.02% 1.43x
Kate Spade 0.02% 1.41x
Jos A. Bank Clothiers 0.03% 1.36x
Uniqlo 0.01% 1.36x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is cookpolitical.com.

Website Composition Index
cookpolitical.com 1.49% 44.69x
ntknetwork.com 1.87% 41.83x
weeklystandard.com 3.12% 36.30x
theamericanmirror.com 3.84% 33.06x
americanbar.org 1.03% 33.03x
pewresearch.org 1.38% 32.58x
votesmart.org 9.85% 32.08x
courthousenews.com 1.01% 31.96x
qu.edu 2.31% 31.55x
anncoulter.com 1.93% 30.25x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.34% 17.75x
Philanthropy - Nonprofits 0.86% 15.17x
Law School Research Cluster 0.41% 15.11x
Social & Demographic Trends 1.57% 14.95x
Public Policy Media 4.52% 14.93x
Liberal Views on Government, Finance, and Economy 3.16% 14.31x
Institutional Investing 1.74% 13.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 12.95x
Liberal Media - Political Activism 4.08% 12.59x
Legal Information Research Cluster 8.95% 12.06x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male