Dstillery Audiences

LOBBYISTS

Audience Size: 3.5 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 28.56% 20.34x
Voters 27.01% 20.08x
Liberal Think Tank Readers 28.39% 19.94x
Social Liberals 26.30% 19.80x
US Judiciary System Researchers 27.67% 18.81x
Conservative Think Tank Readers 31.31% 18.15x
Immigration Resource Researchers 28.15% 18.14x
Immigration Policy Researchers 28.15% 18.14x
Occupy Movement Supporters 26.58% 17.79x
Federal Employee Benefits Researchers 25.83% 17.77x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.17x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is cookpolitical.com.

Website Composition Index
cookpolitical.com 1.08% 39.59x
ntknetwork.com 1.24% 35.27x
weeklystandard.com 1.08% 32.37x
qu.edu 1.75% 29.08x
votesmart.org 6.34% 29.06x
brennancenter.org 1.43% 27.15x
aei.org 1.69% 24.39x
anncoulter.com 1.49% 24.24x
studyfinds.org 1.88% 24.10x
nysun.com 1.40% 22.85x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.05% 17.27x
Social & Demographic Trends 0.74% 16.78x
Law School Research Cluster 0.28% 16.65x
Philanthropy - Nonprofits 0.56% 15.90x
Liberal Views on Government, Finance, and Economy 1.99% 15.10x
Institutional Investing 1.13% 14.87x
Public Policy Media 3.81% 14.66x
Liberal Views on LGBTQ Rights and Pro-Choice 0.27% 12.87x
Franchising 0.17% 12.69x
Legal Information Research Cluster 7.23% 11.92x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male