Explore the Lobbyists Audience
Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Lobbyists audience.
INTERESTS
The Lobbyists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lobbyists audience is Social Conservatives.
| Interest | Composition | Index |
| Social Conservatives | 33.44% | 26.69x |
| Voters | 33.29% | 26.07x |
| Social Liberals | 31.34% | 25.80x |
| Liberal Think Tank Readers | 34.24% | 24.98x |
| Federal Employee Benefits Researchers | 29.95% | 24.84x |
| Retired Government Employees | 29.73% | 24.39x |
| Occupy Movement Supporters | 30.87% | 23.30x |
| Financial Business Intelligence Researchers | 26.13% | 23.12x |
| Lawyers | 29.17% | 22.91x |
| Immigration Resource Researchers | 32.19% | 22.70x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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APPAREL RETAILERS
The Lobbyists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lobbyists audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.03% | 1.64x |
| Armani | 0.02% | 1.60x |
| American Apparel | 0.02% | 1.56x |
| Ann Taylor | 0.01% | 1.53x |
| Bonobos | 0.01% | 1.49x |
| Zara | 0.02% | 1.47x |
| Free People | 0.02% | 1.43x |
| Kate Spade | 0.02% | 1.41x |
| Jos A. Bank Clothiers | 0.03% | 1.36x |
| Uniqlo | 0.01% | 1.36x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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WEBSITES
The Lobbyists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lobbyists audience is cookpolitical.com.
| Website | Composition | Index |
| cookpolitical.com | 1.49% | 44.69x |
| ntknetwork.com | 1.87% | 41.83x |
| weeklystandard.com | 3.12% | 36.30x |
| theamericanmirror.com | 3.84% | 33.06x |
| americanbar.org | 1.03% | 33.03x |
| pewresearch.org | 1.38% | 32.58x |
| votesmart.org | 9.85% | 32.08x |
| courthousenews.com | 1.01% | 31.96x |
| qu.edu | 2.31% | 31.55x |
| anncoulter.com | 1.93% | 30.25x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lobbyists audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 0.34% | 17.75x |
| Philanthropy - Nonprofits | 0.86% | 15.17x |
| Law School Research Cluster | 0.41% | 15.11x |
| Social & Demographic Trends | 1.57% | 14.95x |
| Public Policy Media | 4.52% | 14.93x |
| Liberal Views on Government, Finance, and Economy | 3.16% | 14.31x |
| Institutional Investing | 1.74% | 13.01x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 12.95x |
| Liberal Media - Political Activism | 4.08% | 12.59x |
| Legal Information Research Cluster | 8.95% | 12.06x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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DEMOGRAPHICS
The Lobbyists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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