Dstillery Audiences

LOBBYISTS

Audience Size: 3.5 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 27.48% 20.80x
Liberal Think Tank Readers 27.84% 20.39x
Voters 26.61% 20.19x
Conservative Think Tank Readers 29.69% 19.09x
Immigration Resource Researchers 28.31% 18.14x
Immigration Policy Researchers 28.31% 18.14x
Audio Book Listeners 23.58% 18.08x
Lawyers 22.81% 17.56x
Executive Travelers 22.08% 17.52x
Federal Employee Benefits Researchers 23.45% 17.46x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.74x
Old Navy 0.01% 1.24x
Victoria's Secret 0.01% 1.23x
Mens Wearhouse 0.01% 1.17x
Maurices 0.01% 1.08x
Carhartt 0.14% 1.03x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is votesmart.org.

Website Composition Index
votesmart.org 4.55% 29.45x
qu.edu 1.28% 29.43x
brennancenter.org 1.02% 28.20x
aei.org 1.20% 24.79x
anncoulter.com 1.26% 23.03x
rightwingwatch.org 1.09% 22.88x
mediamatters.org 2.32% 22.26x
nysun.com 1.27% 21.91x
ontheissues.org 1.84% 21.86x
americanprogress.org 1.71% 21.64x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.04% 21.45x
Law School Research Cluster 0.19% 17.85x
Social & Demographic Trends 0.47% 17.54x
Institutional Investing 0.83% 15.39x
Philanthropy - Nonprofits 0.42% 15.06x
Public Policy Media 3.53% 14.23x
General Interest 0.07% 12.38x
Franchising 0.10% 12.09x
Legal Information Research Cluster 7.09% 11.45x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.10% 11.17x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male