Dstillery Audiences

LOBBYISTS

Audience Size: 2.6 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 31.30% 32.79x
Social Liberals 29.93% 31.61x
Voters 35.56% 31.38x
Conservative News Readers 26.55% 28.54x
Liberal Think Tank Readers 35.74% 28.16x
Federal Employee Benefits Researchers 25.12% 27.84x
Retired Government Employees 24.84% 26.99x
Financial Business Intelligence Researchers 26.69% 26.63x
Occupy Movement Supporters 32.34% 26.60x
Democrats 26.59% 25.90x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.48x
Mens Wearhouse 0.41% 1.15x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is campaignmoney.com.

Website Composition Index
campaignmoney.com 1.78% 67.02x
cookpolitical.com 2.74% 63.58x
politicopro.com 1.63% 61.53x
house.gov 3.23% 52.07x
people-press.org 1.43% 51.91x
scotusblog.com 4.20% 50.79x
presidency.ucsb.edu 1.22% 47.92x
realclearmarkets.com 1.04% 46.81x
qu.edu 2.13% 46.72x
insidegov.com 1.59% 44.73x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 5.42% 18.75x
Social & Demographic Trends 3.82% 18.53x
Philanthropy - Nonprofits 1.51% 17.53x
Liberal Views on Government, Finance, and Economy 4.00% 15.83x
Liberal Media - Political Activism 5.29% 15.34x
Middle East News 5.97% 14.97x
Institutional Investing 2.21% 14.61x
Legal Information Research Cluster 14.04% 14.26x
Aid Groups 2.01% 12.63x
Assorted Topics (Viral Media, Paid Traffic) 6.26% 12.46x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male