Dstillery Audiences

LOBBYISTS

Audience Size: 3.4 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 34.06% 27.33x
Social Liberals 31.82% 26.67x
Voters 35.10% 26.13x
Liberal Think Tank Readers 34.72% 25.41x
Federal Employee Benefits Researchers 26.68% 24.81x
Retired Government Employees 26.17% 24.29x
Conservative Think Tank Readers 35.61% 24.21x
Financial Business Intelligence Researchers 27.15% 23.92x
Conservative News Readers 28.80% 23.92x
Occupy Movement Supporters 31.20% 23.86x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Supreme.

Location Composition Index
Supreme 0.02% 1.98x
Bonobos 0.13% 1.91x
Everlane 0.01% 1.89x
Jos A. Bank Clothiers 0.41% 1.56x
Patagonia 0.02% 1.49x
Armani 0.04% 1.45x
Topshop 0.02% 1.36x
Uniqlo 0.02% 1.35x
Intermix 0.02% 1.31x
Mens Wearhouse 0.58% 1.31x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is campaignmoney.com.

Website Composition Index
campaignmoney.com 1.33% 40.28x
cookpolitical.com 2.11% 39.76x
politicopro.com 1.15% 38.75x
scotusblog.com 2.59% 34.46x
house.gov 2.05% 33.42x
weeklystandard.com 6.13% 29.80x
qu.edu 2.25% 28.03x
harpers.org 2.34% 27.88x
hosted.ap.org 1.21% 27.60x
conservativereview.com 1.25% 27.57x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Law School Research Cluster.

Content Affinity Composition Index
Law School Research Cluster 0.71% 17.13x
Social & Demographic Trends 2.67% 16.97x
Cars, Travel & Food 0.62% 16.79x
Philanthropy - Nonprofits 1.27% 15.44x
Public Policy Media 5.37% 15.35x
Liberal Views on Government, Finance, and Economy 3.65% 13.53x
Washington D.C. Hotels 0.01% 13.18x
Liberal Views on LGBTQ Rights and Pro-Choice 0.61% 13.06x
Liberal Media - Political Activism 4.78% 13.01x
Middle East News 5.31% 12.90x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male