Dstillery Audiences

LOBBYISTS

Audience Size: 3.9 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 35.32% 27.46x
Voters 35.21% 26.47x
Social Liberals 33.34% 26.37x
Liberal Think Tank Readers 34.94% 26.00x
Federal Employee Benefits Researchers 31.00% 25.30x
Retired Government Employees 30.70% 24.84x
Financial Business Intelligence Researchers 27.46% 24.12x
Occupy Movement Supporters 32.41% 24.11x
Conservative Think Tank Readers 36.31% 24.00x
Immigration Policy Researchers 32.41% 23.49x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Everlane.

Location Composition Index
Everlane 0.01% 2.25x
Bonobos 0.14% 1.98x
Supreme 0.01% 1.98x
Topshop 0.03% 1.71x
Jos A. Bank Clothiers 0.36% 1.59x
Madewell 0.01% 1.45x
Ann Taylor 0.03% 1.44x
White House Black Market 0.41% 1.41x
Johnston and Murphy 0.62% 1.38x
Patagonia 0.01% 1.34x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is cookpolitical.com.

Website Composition Index
cookpolitical.com 1.65% 44.07x
ntknetwork.com 2.39% 40.15x
house.gov 1.35% 37.56x
weeklystandard.com 4.13% 35.39x
scotusblog.com 1.83% 33.97x
americanbar.org 1.39% 32.51x
theamericanmirror.com 4.36% 32.40x
harpers.org 1.63% 32.06x
pewresearch.org 1.89% 31.95x
votesmart.org 10.45% 31.42x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 19.00x
Cars, Travel & Food 0.45% 17.25x
Social & Demographic Trends 1.85% 16.48x
Law School Research Cluster 0.48% 16.40x
Philanthropy - Nonprofits 0.92% 15.17x
Public Policy Media 4.84% 14.89x
Liberal Views on Government, Finance, and Economy 3.37% 14.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.60x
Liberal Media - Political Activism 4.30% 12.89x
Community Planning & Transportation 0.88% 12.72x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male