Dstillery Audiences

LOBBYISTS

Audience Size: 5.9 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 32.41% 18.13x
Social Liberals 32.05% 17.11x
Voters 33.28% 16.92x
Federal Employee Benefits Researchers 31.11% 16.83x
Liberal Think Tank Readers 35.37% 16.57x
Retired Government Employees 30.29% 16.48x
Immigration Policy Researchers 32.78% 15.60x
Immigration Resource Researchers 32.77% 15.60x
Conservative News Readers 25.94% 15.51x
Conservative Think Tank Readers 36.27% 15.30x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.51x
American Apparel 0.03% 1.50x
REI 0.01% 1.49x
Free People 0.02% 1.41x
Bonobos 0.01% 1.40x
Ann Taylor 0.02% 1.39x
Uniqlo 0.01% 1.38x
Brooks Brothers 0.03% 1.37x
Armani 0.02% 1.37x
The North Face 0.02% 1.36x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is cookpolitical.com.

Website Composition Index
cookpolitical.com 1.02% 30.02x
ntknetwork.com 1.23% 28.68x
weeklystandard.com 1.80% 24.27x
votesmart.org 6.53% 23.60x
qu.edu 1.76% 22.57x
anncoulter.com 1.42% 21.54x
brennancenter.org 1.47% 20.67x
theamericanmirror.com 3.21% 20.63x
rasmussenreports.com 3.36% 20.09x
aei.org 1.85% 19.86x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.19% 14.02x
Social & Demographic Trends 0.98% 12.63x
Law School Research Cluster 0.27% 12.42x
Philanthropy - Nonprofits 0.58% 12.14x
Public Policy Media 3.62% 12.09x
Liberal Views on Government, Finance, and Economy 2.25% 11.83x
Institutional Investing 1.27% 11.18x
Liberal Media - Political Activism 3.13% 10.57x
Legal Information Research Cluster 6.97% 9.99x
Real Estate Cluster 0.89% 9.64x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male