Dstillery Audiences

LOBBYISTS

Audience Size: 2.8 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 33.90% 23.52x
Social Liberals 31.73% 22.60x
Voters 40.15% 22.03x
Liberal Think Tank Readers 37.73% 20.28x
Conservative News Readers 29.09% 20.21x
Financial Business Intelligence Researchers 24.96% 19.69x
Occupy Movement Supporters 32.17% 19.51x
Retired Government Employees 27.51% 19.06x
Conservative Think Tank Readers 39.18% 18.75x
Charitable Organization Supporters 29.11% 18.48x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.61x
Intermix 0.01% 1.57x
REI 0.02% 1.55x
Club Monaco 0.01% 1.49x
Uniqlo 0.02% 1.47x
Urban Outfitters 0.05% 1.47x
Madewell 0.02% 1.38x
LOFT 0.05% 1.36x
The North Face 0.03% 1.31x
American Apparel 0.03% 1.29x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is campaignmoney.com.

Website Composition Index
campaignmoney.com 1.92% 66.67x
politicopro.com 1.70% 58.81x
cookpolitical.com 3.13% 57.47x
commentarymagazine.com 1.23% 52.13x
dccc.org 1.04% 50.40x
qu.edu 2.07% 49.46x
law.com 1.18% 48.11x
people-press.org 2.05% 47.91x
house.gov 4.11% 44.50x
akingump.com 1.12% 44.50x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 4.94% 17.45x
Public Policy Media 5.21% 17.01x
Philanthropy - Nonprofits 1.76% 16.19x
Law School Research Cluster 1.19% 15.69x
Cars, Travel & Food 1.27% 15.24x
Liberal Views on Government, Finance, and Economy 4.46% 14.36x
Liberal Views on LGBTQ Rights and Pro-Choice 0.89% 14.26x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.37% 13.88x
Liberal Media - Political Activism 6.48% 13.86x
Legal Information Research Cluster 16.77% 13.21x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male