Explore the Lobbyists Audience
Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Lobbyists audience.
INTERESTS
The Lobbyists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lobbyists audience is Social Conservatives.
| Interest | Composition | Index |
| Social Conservatives | 33.90% | 23.52x |
| Social Liberals | 31.73% | 22.60x |
| Voters | 40.15% | 22.03x |
| Liberal Think Tank Readers | 37.73% | 20.28x |
| Conservative News Readers | 29.09% | 20.21x |
| Financial Business Intelligence Researchers | 24.96% | 19.69x |
| Occupy Movement Supporters | 32.17% | 19.51x |
| Retired Government Employees | 27.51% | 19.06x |
| Conservative Think Tank Readers | 39.18% | 18.75x |
| Charitable Organization Supporters | 29.11% | 18.48x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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APPAREL RETAILERS
The Lobbyists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lobbyists audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.61x |
| Intermix | 0.01% | 1.57x |
| REI | 0.02% | 1.55x |
| Club Monaco | 0.01% | 1.49x |
| Uniqlo | 0.02% | 1.47x |
| Urban Outfitters | 0.05% | 1.47x |
| Madewell | 0.02% | 1.38x |
| LOFT | 0.05% | 1.36x |
| The North Face | 0.03% | 1.31x |
| American Apparel | 0.03% | 1.29x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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WEBSITES
The Lobbyists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lobbyists audience is campaignmoney.com.
| Website | Composition | Index |
| campaignmoney.com | 1.92% | 66.67x |
| politicopro.com | 1.70% | 58.81x |
| cookpolitical.com | 3.13% | 57.47x |
| commentarymagazine.com | 1.23% | 52.13x |
| dccc.org | 1.04% | 50.40x |
| qu.edu | 2.07% | 49.46x |
| law.com | 1.18% | 48.11x |
| people-press.org | 2.05% | 47.91x |
| house.gov | 4.11% | 44.50x |
| akingump.com | 1.12% | 44.50x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lobbyists audience is Social & Demographic Trends.
| Content Affinity | Composition | Index |
| Social & Demographic Trends | 4.94% | 17.45x |
| Public Policy Media | 5.21% | 17.01x |
| Philanthropy - Nonprofits | 1.76% | 16.19x |
| Law School Research Cluster | 1.19% | 15.69x |
| Cars, Travel & Food | 1.27% | 15.24x |
| Liberal Views on Government, Finance, and Economy | 4.46% | 14.36x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.89% | 14.26x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.37% | 13.88x |
| Liberal Media - Political Activism | 6.48% | 13.86x |
| Legal Information Research Cluster | 16.77% | 13.21x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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DEMOGRAPHICS
The Lobbyists audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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