Dstillery Audiences

LOBBYISTS

Audience Size: 2.9 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 32.97% 22.65x
Social Liberals 31.27% 21.35x
Voters 41.12% 20.88x
Conservative News Readers 27.98% 19.63x
Liberal Think Tank Readers 36.58% 19.28x
Occupy Movement Supporters 32.01% 18.56x
Retired Government Employees 25.97% 18.36x
Financial Business Intelligence Researchers 24.47% 18.26x
Conservative Think Tank Readers 38.31% 17.79x
Liberal News Readers 20.51% 17.55x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.64x
Columbia 0.01% 1.58x
Zara 0.03% 1.52x
Chicos 0.06% 1.48x
American Apparel 0.03% 1.45x
Urban Outfitters 0.05% 1.42x
REI 0.02% 1.38x
Patagonia 0.01% 1.37x
Club Monaco 0.01% 1.36x
Michael Kors 0.02% 1.31x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is legistorm.com.

Website Composition Index
legistorm.com 0.87% 74.74x
democraticgain.org 0.15% 74.65x
publicpolicypolling.com 0.27% 72.40x
campaignmoney.com 1.96% 69.10x
sidley.com 0.24% 68.80x
gtlaw.com 0.32% 67.01x
skadden.com 0.27% 66.00x
city-journal.org 0.19% 64.68x
decisiondeskhq.com 0.21% 64.64x
utahpolicy.com 0.34% 64.35x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 5.10% 16.52x
Social & Demographic Trends 5.39% 16.30x
Philanthropy - Nonprofits 1.78% 14.97x
Law School Research Cluster 1.25% 14.36x
Cars, Travel & Food 1.36% 13.89x
Liberal Views on Government, Finance, and Economy 4.46% 13.83x
Liberal Views on LGBTQ Rights and Pro-Choice 0.89% 13.73x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.37% 13.47x
Liberal Media - Political Activism 6.45% 13.37x
Institutional Investing 2.24% 12.40x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999