Explore the Lobbyists Audience
Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Lobbyists audience.
INTERESTS
The Lobbyists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lobbyists audience is US Judiciary System Researchers.
| Interest | Composition | Index |
| US Judiciary System Researchers | 29.79% | 23.17x |
| Liberal Think Tank Readers | 25.56% | 19.96x |
| Voters | 24.86% | 19.89x |
| Immigration Resource Researchers | 28.47% | 19.10x |
| Immigration Policy Researchers | 28.47% | 19.10x |
| Marines | 23.79% | 18.75x |
| Federal Employee Benefits Researchers | 25.37% | 18.14x |
| Audio Book Listeners | 23.66% | 18.14x |
| Telemedicine Content Readers | 15.06% | 18.05x |
| Gun Violence Researchers | 24.42% | 17.99x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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APPAREL RETAILERS
The Lobbyists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lobbyists audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.26x |
| Banana Republic | 0.01% | 1.12x |
| White House Black Market | 0.02% | 1.09x |
| Dressbarn | 0.01% | 1.08x |
| American Eagle Outfitters | 0.01% | 1.08x |
| Chicos | 0.01% | 1.06x |
| Carhartt | 0.16% | 1.04x |
| Express | 0.01% | 1.03x |
| Buckle | 0.02% | 0.99x |
| Gap | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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WEBSITES
The Lobbyists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lobbyists audience is breitbart.com.
| Website | Composition | Index |
| breitbart.com | 1.86% | 27.89x |
| ontheissues.org | 1.08% | 27.20x |
| nysun.com | 1.13% | 26.55x |
| realclearpolicy.com | 1.22% | 25.76x |
| theconservativetreehouse.com | 1.22% | 25.31x |
| foreignaffairs.com | 2.27% | 23.76x |
| rasmussenreports.com | 3.60% | 23.19x |
| grabien.com | 1.55% | 22.69x |
| house.gov | 2.47% | 21.82x |
| freebeacon.com | 7.83% | 21.33x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lobbyists audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.11% | 18.11x |
| Public Policy Media | 1.79% | 15.42x |
| Law School Research Cluster | 0.05% | 15.36x |
| Men's Dress Shirt Shopping | 0.06% | 13.38x |
| Concert Posters | 0.03% | 13.34x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.30% | 12.99x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.08% | 12.65x |
| Philanthropy - Nonprofits | 0.15% | 12.17x |
| Business News & Information Readers | 0.34% | 12.03x |
| Writing & Publishing | 0.30% | 11.87x |
Composition Percentage:
The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
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DEMOGRAPHICS
The Lobbyists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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