Dstillery Audiences

LOBBYISTS

Audience Size: 2.3 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 35.21% 24.22x
Voters 36.95% 23.18x
Social Liberals 33.07% 23.16x
Liberal Think Tank Readers 35.04% 22.15x
Conservative Think Tank Readers 36.11% 21.60x
Conservative News Readers 31.10% 21.32x
Occupy Movement Supporters 32.73% 20.93x
Federal Employee Benefits Researchers 25.62% 20.72x
Immigration Policy Researchers 30.26% 20.25x
Immigration Resource Researchers 30.25% 20.25x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Everlane.

Location Composition Index
Everlane 0.01% 2.20x
Patagonia 0.03% 1.81x
LL Bean 0.01% 1.71x
Bonobos 0.09% 1.69x
Intermix 0.01% 1.55x
Supreme 0.02% 1.53x
Topshop 0.02% 1.51x
Urban Outfitters 0.07% 1.47x
Jos A. Bank Clothiers 0.43% 1.47x
Ann Taylor 0.04% 1.44x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is cookpolitical.com.

Website Composition Index
cookpolitical.com 2.69% 53.56x
politicopro.com 1.52% 51.98x
scotusblog.com 3.54% 44.95x
house.gov 2.81% 44.43x
people-press.org 1.19% 43.19x
presidency.ucsb.edu 1.03% 40.81x
weeklystandard.com 8.07% 38.58x
qu.edu 2.57% 36.94x
insidegov.com 1.36% 36.76x
morganlewis.com 1.00% 36.74x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 3.35% 17.79x
Law School Research Cluster 0.67% 16.67x
Cars, Travel & Food 0.88% 16.03x
Philanthropy - Nonprofits 0.95% 15.94x
Public Policy Media 6.47% 14.79x
Legal Information Research Cluster 10.38% 13.48x
Community Planning & Transportation 0.83% 13.45x
Liberal Views on Government, Finance, and Economy 4.41% 12.86x
Liberal Views on LGBTQ Rights and Pro-Choice 0.60% 12.75x
Middle East News 6.76% 12.56x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male