Dstillery Audiences

LOBBYISTS

Audience Size: 3 Million Devices

Explore the Lobbyists Audience

Below you'll find more information about the Lobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Lobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Lobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lobbyists audience is Social Conservatives.

Interest Composition Index
Social Conservatives 33.59% 22.66x
Social Liberals 31.94% 21.73x
Voters 38.49% 21.22x
Conservative News Readers 28.92% 19.76x
Liberal Think Tank Readers 37.39% 19.40x
Federal Employee Benefits Researchers 28.41% 19.29x
Retired Government Employees 27.73% 18.71x
Occupy Movement Supporters 33.27% 18.51x
Financial Business Intelligence Researchers 27.54% 18.49x
Liberal News Readers 22.91% 17.90x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Interest attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lobbyists audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.90x
Club Monaco 0.02% 1.84x
Uniqlo 0.02% 1.77x
Ralph Lauren 0.01% 1.72x
Calvin Klein 0.01% 1.71x
Patagonia 0.03% 1.67x
Intermix 0.01% 1.66x
Ann Taylor 0.03% 1.57x
Zara 0.04% 1.46x
Hugo Boss 0.03% 1.44x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Location attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lobbyists audience is campaignmoney.com.

Website Composition Index
campaignmoney.com 1.73% 72.54x
cookpolitical.com 2.78% 66.61x
politicopro.com 1.62% 61.66x
people-press.org 1.61% 55.64x
house.gov 3.54% 53.24x
qu.edu 1.94% 51.37x
akingump.com 1.05% 50.80x
presidency.ucsb.edu 1.34% 50.20x
scotusblog.com 4.45% 49.34x
insidegov.com 1.79% 48.69x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Web attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lobbyists audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 5.01% 17.21x
Social & Demographic Trends 4.20% 16.87x
Cars, Travel & Food 1.02% 16.38x
Law School Research Cluster 1.06% 15.96x
Philanthropy - Nonprofits 1.57% 15.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.31% 14.47x
Liberal Views on Government, Finance, and Economy 4.07% 13.73x
Liberal Views on LGBTQ Rights and Pro-Choice 0.78% 13.49x
Middle East News 5.77% 13.35x
Liberal Media - Political Activism 5.77% 13.22x
Composition Percentage: The overlap percentage between the Lobbyists audience and the Content Affinity attribute.
Index: A comparison of the Lobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lobbyists audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male