Dstillery Audiences

LUNAR NEW YEAR RESEARCHERS

Audience Size: 1.2 Million Devices

Explore the Lunar New Year Researchers Audience

Below you'll find more information about the Lunar New Year Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Lunar New Year Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Lunar New Year Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lunar New Year Researchers audience is Mood Lifters Researchers.

Interest Composition Index
Mood Lifters Researchers 20.85% 25.67x
Online Content Creators 15.25% 24.37x
Hard Seltzer Aficionados 6.45% 20.51x
St Patricks Day Celebrators 10.59% 17.56x
Toy Poodle Content Readers 14.66% 17.26x
Astrology Enthusiasts 21.72% 17.14x
Gin Enthusiasts 10.10% 17.09x
International Womens Day Researchers 14.94% 15.81x
Korean Food Enthusiasts 12.37% 15.75x
Indian Food Enthusiasts 13.48% 15.73x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Interest attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lunar New Year Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lunar New Year Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.96x
Gap 0.01% 1.94x
White House Black Market 0.01% 1.72x
Victoria's Secret 0.02% 1.59x
The Childrens Place 0.01% 1.50x
Mens Wearhouse 0.01% 1.44x
Old Navy 0.01% 1.31x
Carhartt 0.06% 0.88x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Location attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lunar New Year Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lunar New Year Researchers audience is careerengine.us.

Website Composition Index
careerengine.us 1.99% 109.64x
dealsaving.com 1.98% 107.83x
wenxuecity.com 9.88% 107.33x
uscreditcards101.com 1.06% 93.18x
cnbeta.com 1.59% 79.30x
creaders.net 9.34% 79.07x
nownews.com 1.72% 77.20x
setn.com 2.75% 70.89x
uscreditcardguide.com 2.65% 67.43x
udn.com 4.89% 62.66x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Web attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lunar New Year Researchers audience is China Cluster.

Content Affinity Composition Index
China Cluster 9.97% 45.89x
Numerology & Astrology 0.37% 24.53x
Psychics & Horoscopes 9.98% 16.43x
Foreign Language Education 0.19% 15.94x
Canadian Real Estate Researcher Cluster 0.17% 15.82x
Mining & Natural Resources 0.08% 14.06x
Canada Culture and Tourism 4.76% 13.69x
Canadian Auto 5.70% 11.68x
Canadian Universities 0.08% 11.48x
Canada Shopping - Kitchenware 0.17% 11.19x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Content Affinity attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lunar New Year Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female