Explore the Lunar New Year Researchers Audience
Below you'll find more information about the Lunar New Year Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Lunar New Year Researchers audience.
INTERESTS
The Lunar New Year Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Lunar New Year Researchers audience is Online Content Creators.
| Interest | Composition | Index |
| Online Content Creators | 16.24% | 13.38x |
| Asian Food Enthusiasts | 11.14% | 12.09x |
| Astrology Enthusiasts | 18.75% | 11.91x |
| Tokyo Trip Planners | 8.77% | 11.14x |
| Yogis | 6.05% | 11.05x |
| Readers of Buddhist Content | 5.83% | 10.94x |
| Alternative Medicine Enthusiasts | 14.68% | 10.65x |
| Yoga Teachers | 11.26% | 10.61x |
| Fragrance Shoppers | 10.24% | 10.46x |
| Korean Food Enthusiasts | 9.52% | 10.31x |
Composition Percentage:
The overlap percentage between the Lunar New Year Researchers audience and the Interest attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
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APPAREL RETAILERS
The Lunar New Year Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Lunar New Year Researchers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.30x |
| Old Navy | 0.02% | 1.23x |
| Zumiez | 0.02% | 1.22x |
| Journeys | 0.01% | 0.95x |
| Gymboree | 0.01% | 0.93x |
| Maurices | 0.02% | 0.74x |
Composition Percentage:
The overlap percentage between the Lunar New Year Researchers audience and the Location attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
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WEBSITES
The Lunar New Year Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Lunar New Year Researchers audience is wenxuecity.com.
| Website | Composition | Index |
| wenxuecity.com | 3.06% | 44.98x |
| sohu.com | 7.64% | 38.95x |
| creaders.net | 2.75% | 33.99x |
| udn.com | 1.67% | 30.56x |
| uscreditcardguide.com | 1.05% | 26.31x |
| 1point3acres.com | 1.48% | 25.30x |
| ettoday.net | 1.02% | 24.99x |
| chinatimes.com | 1.31% | 24.24x |
| sunsigns.org | 1.96% | 21.67x |
| hk01.com | 1.95% | 20.21x |
Composition Percentage:
The overlap percentage between the Lunar New Year Researchers audience and the Web attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Lunar New Year Researchers audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 3.69% | 18.91x |
| Numerology & Astrology | 0.07% | 12.66x |
| Psychics & Horoscopes | 4.65% | 11.16x |
| Dermatology | 0.02% | 9.44x |
| K-Pop | 0.35% | 9.03x |
| University Press | 0.02% | 8.50x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 7.87x |
| Yoga & Meditation | 0.09% | 7.41x |
| Baby Names | 2.27% | 6.56x |
| Anime | 1.36% | 6.11x |
Composition Percentage:
The overlap percentage between the Lunar New Year Researchers audience and the Content Affinity attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
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DEMOGRAPHICS
The Lunar New Year Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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