Dstillery Audiences

LUNAR NEW YEAR RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Lunar New Year Researchers Audience

Below you'll find more information about the Lunar New Year Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Lunar New Year Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Lunar New Year Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Lunar New Year Researchers audience is Online Content Creators.

Interest Composition Index
Online Content Creators 16.24% 13.38x
Asian Food Enthusiasts 11.14% 12.09x
Astrology Enthusiasts 18.75% 11.91x
Tokyo Trip Planners 8.77% 11.14x
Yogis 6.05% 11.05x
Readers of Buddhist Content 5.83% 10.94x
Alternative Medicine Enthusiasts 14.68% 10.65x
Yoga Teachers 11.26% 10.61x
Fragrance Shoppers 10.24% 10.46x
Korean Food Enthusiasts 9.52% 10.31x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Interest attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Lunar New Year Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Lunar New Year Researchers audience is H&M.

Location Composition Index
H&M 0.01% 1.30x
Old Navy 0.02% 1.23x
Zumiez 0.02% 1.22x
Journeys 0.01% 0.95x
Gymboree 0.01% 0.93x
Maurices 0.02% 0.74x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Location attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Lunar New Year Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Lunar New Year Researchers audience is wenxuecity.com.

Website Composition Index
wenxuecity.com 3.06% 44.98x
sohu.com 7.64% 38.95x
creaders.net 2.75% 33.99x
udn.com 1.67% 30.56x
uscreditcardguide.com 1.05% 26.31x
1point3acres.com 1.48% 25.30x
ettoday.net 1.02% 24.99x
chinatimes.com 1.31% 24.24x
sunsigns.org 1.96% 21.67x
hk01.com 1.95% 20.21x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Web attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Lunar New Year Researchers audience is China Cluster.

Content Affinity Composition Index
China Cluster 3.69% 18.91x
Numerology & Astrology 0.07% 12.66x
Psychics & Horoscopes 4.65% 11.16x
Dermatology 0.02% 9.44x
K-Pop 0.35% 9.03x
University Press 0.02% 8.50x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 7.87x
Yoga & Meditation 0.09% 7.41x
Baby Names 2.27% 6.56x
Anime 1.36% 6.11x
Composition Percentage: The overlap percentage between the Lunar New Year Researchers audience and the Content Affinity attribute.
Index: A comparison of the Lunar New Year Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Lunar New Year Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female