Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 100.00% 89.37x
Gourmet Food & Wine Researchers 59.24% 56.95x
Nutrition Conscious Eaters 62.17% 54.75x
Healthy Eaters 64.64% 54.37x
Shelf-Stable Food Content Readers 35.27% 53.60x
Cooking Show Fans 61.35% 53.03x
Home Design and Living Publication Readers 52.34% 52.43x
Pantry Recipes Researchers 33.25% 51.24x
Home Kitchen Chefs 63.53% 50.95x
Recipe Researchers 55.02% 49.94x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.46x
Talbots 0.01% 1.42x
J. Crew 0.01% 1.30x
H&M 0.01% 1.28x
Dressbarn 0.01% 1.26x
Chicos 0.02% 1.20x
Zumiez 0.01% 1.17x
Old Navy 0.03% 1.09x
LOFT 0.01% 1.08x
Carhartt 0.17% 1.07x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 6.47% 63.94x
geniuskitchen.com 1.34% 50.46x
finecooking.com 3.05% 47.66x
wineandglue.com 1.03% 39.34x
naturallyella.com 1.75% 37.54x
blog.fatfreevegan.com 1.77% 35.24x
vegetariantimes.com 1.99% 34.57x
thegraciouspantry.com 1.45% 34.56x
hummusapien.com 2.31% 34.44x
thefullhelping.com 1.43% 33.78x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.11% 24.50x
Vegans & Animal Welfare 1.09% 24.37x
Food Cluster 0.12% 24.04x
Low Carb Diets 6.54% 23.13x
Custom Gifts 0.18% 21.20x
Vegetarian Diet 15.37% 20.78x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 20.57x
Healthy Eating Researchers 0.44% 20.26x
Female Lifestyle Content Readers 4.20% 19.85x
Disease Cluster 0.13% 19.15x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female