Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 99.95% 82.74x
Healthy Eaters 70.13% 56.99x
Nutrition Conscious Eaters 68.95% 56.18x
Gourmet Food & Wine Researchers 65.95% 52.65x
Home Kitchen Chefs 64.98% 51.41x
Home Design and Living Publication Readers 60.04% 51.05x
Cooking Show Fans 62.88% 50.14x
Weight Loss Researchers 61.46% 48.70x
Trendy Shoe Shoppers 55.70% 46.54x
Recipe Researchers 60.01% 46.09x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.55x
Madewell 0.02% 1.52x
Talbots 0.03% 1.46x
Brooks Brothers 0.03% 1.39x
The North Face 0.02% 1.39x
Eddie Bauer 0.02% 1.33x
Free People 0.02% 1.32x
White House Black Market 0.05% 1.28x
Zara 0.02% 1.28x
Jos A. Bank Clothiers 0.04% 1.24x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.20% 71.91x
cleaneatingmag.com 6.98% 62.13x
titlenine.com 1.04% 58.39x
food52.com 3.41% 53.46x
mastercook.com 1.02% 49.82x
mariamindbodyhealth.com 1.01% 49.53x
themovementmenu.com 1.58% 48.74x
katespade.com 1.64% 48.13x
xojane.com 3.21% 47.52x
bodyecology.com 2.03% 46.73x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 10.40% 24.77x
Active Lifestyle Enthusiasts 0.14% 24.11x
Food Cluster 3.61% 23.46x
Vegetarian Diet 22.79% 22.32x
Paleo & Keto Diet Enthusiasts 10.18% 22.18x
Healthy Eating Researchers 3.20% 21.80x
Vegans & Animal Welfare 3.59% 21.80x
Travel, Food, Fashion & Fitness 3.70% 21.16x
Nutrition & Diabetic Living 1.32% 20.78x
Natural Diet & Supplement Researchers 4.66% 20.52x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female