Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 99.98% 146.18x
Gourmet Food & Wine Researchers 55.52% 82.01x
Healthy Eaters 59.86% 79.96x
Nutrition Conscious Eaters 57.12% 79.53x
Home Design and Living Publication Readers 45.32% 76.13x
Shelf-Stable Food Content Readers 34.14% 73.91x
Cooking Show Fans 58.27% 71.60x
Home Kitchen Chefs 57.92% 70.91x
Pantry Recipes Researchers 33.95% 70.08x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 37.71% 67.77x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.84x
J. Crew 0.02% 1.81x
Jos A. Bank Clothiers 0.02% 1.50x
Coach 0.01% 1.48x
Talbots 0.02% 1.47x
White House Black Market 0.03% 1.30x
Banana Republic 0.02% 1.25x
LOFT 0.02% 1.24x
Zumiez 0.02% 1.20x
Mens Wearhouse 0.03% 1.16x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 7.25% 88.01x
foodnetwork.ca 4.28% 53.24x
therealfoodrds.com 3.21% 50.08x
naturallyella.com 1.20% 42.42x
hummusapien.com 1.92% 40.91x
lastingredient.com 1.73% 39.70x
fitmittenkitchen.com 2.23% 39.30x
aggieskitchen.com 1.28% 39.24x
thefullhelping.com 1.31% 38.49x
thegraciouspantry.com 1.66% 38.27x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 5.42% 25.90x
Vegans & Animal Welfare 0.44% 25.11x
Healthy Eating Researchers 0.16% 25.08x
Vegetarian Diet 11.56% 24.64x
Assorted Topics (Family, Household Wellness, The Beach) 21.86% 23.55x
Reproductive Health 0.08% 21.46x
Travel, Food, Fashion & Fitness 2.22% 20.38x
Female Lifestyle Content Readers 2.71% 19.92x
Stay at Home Mom 26.53% 19.75x
Natural Diet & Supplement Researchers 0.23% 18.24x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female