Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 3 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 100.00% 73.86x
Healthy Eaters 68.69% 48.21x
Nutrition Conscious Eaters 66.09% 46.94x
Gourmet Food & Wine Researchers 62.56% 44.89x
Home Design and Living Publication Readers 57.51% 43.59x
Home Kitchen Chefs 63.36% 42.57x
Cooking Show Fans 61.61% 41.40x
Weight Loss Researchers 55.21% 40.25x
Recipe Researchers 55.61% 39.46x
Healthy Snacks Shoppers 58.89% 38.95x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.77x
LOFT 0.01% 1.72x
Maurices 0.02% 1.54x
Victoria's Secret 0.01% 1.49x
Mens Wearhouse 0.01% 1.27x
Old Navy 0.01% 1.23x
Journeys 0.01% 1.21x
Carhartt 0.16% 1.11x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 8.95% 52.22x
ifoodblogger.com 1.40% 33.75x
fitnessblender.com 1.90% 32.46x
betterrecipes.com 1.11% 32.43x
healthy-delicious.com 1.92% 32.36x
thefullhelping.com 2.32% 32.10x
atkins.com 1.27% 31.94x
blissfulbasil.com 1.28% 31.19x
californiaavocado.com 1.18% 30.78x
thegraciouspantry.com 2.48% 30.75x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 1.36% 22.33x
Vegans & Animal Welfare 2.81% 21.16x
Holistic Medicine 0.35% 21.06x
Paleo & Keto Diet Enthusiasts 4.87% 20.62x
Low Carb Diets 11.35% 20.52x
Healthy Eating Researchers 1.56% 19.63x
Organic Beauty & Skincare Products 1.34% 19.59x
Vegetarian Diet 26.17% 19.50x
Nutrition & Diabetic Living 0.71% 18.65x
Female Lifestyle Content Readers 6.84% 18.42x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female