Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 599.3 Thousand Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 599.3 thousand unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 100.00% 263.13x
Gourmet Food & Wine Researchers 38.01% 110.70x
Cooking Show Fans 37.16% 107.22x
Home Design and Living Publication Readers 27.88% 99.64x
Home Custom Bedroom Decorators 10.91% 93.66x
Custom Home Lighting Shoppers 10.91% 93.66x
Recipe Researchers 36.28% 89.14x
Italian Food Enthusiasts 35.00% 85.50x
Home Coffee Makers 43.94% 83.21x
Home Kitchen Chefs 36.05% 82.70x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 2.01x
Old Navy 0.02% 1.63x
Buckle 0.01% 1.53x
American Eagle Outfitters 0.02% 1.32x
H&M 0.01% 1.31x
Maurices 0.03% 1.07x
Journeys 0.01% 0.86x
Zumiez 0.01% 0.80x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 12.64% 172.30x
rachaelraymag.com 2.49% 51.49x
foodaciously.com 1.13% 41.89x
tablespoon.com 2.38% 39.82x
lastingredient.com 1.49% 39.66x
thegraciouspantry.com 1.31% 39.64x
theyummybowl.com 3.28% 38.33x
amish365.com 4.02% 38.28x
eatsomethingvegan.com 2.19% 37.75x
vegetariantimes.com 1.44% 37.37x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 12.58% 25.95x
Paleo & Keto Diet Enthusiasts 0.29% 20.90x
Low Carb Diets 3.03% 20.68x
Vegetarian Diet 5.39% 19.59x
Stay at Home Mom 16.46% 18.71x
Cooking Recipe & Ingredient Researchers 34.46% 17.78x
Weight Loss & Nutrition Assistance Researchers 5.13% 17.60x
Consumer Packaged Goods 21.34% 16.97x
Grilling 0.31% 16.86x
Perfume, Makeup & Cosmetics 0.21% 13.22x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female