Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 100.00% 80.19x
Healthy Eaters 67.63% 53.24x
Nutrition Conscious Eaters 65.94% 52.26x
Gourmet Food & Wine Researchers 61.10% 49.59x
Home Design and Living Publication Readers 56.36% 48.26x
Home Kitchen Chefs 60.32% 47.70x
Cooking Show Fans 59.86% 45.66x
Weight Loss Researchers 58.76% 44.19x
Recipe Researchers 55.30% 43.89x
Healthy Snacks Shoppers 58.19% 42.95x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.40x
Carhartt 0.13% 1.17x
Mens Wearhouse 0.01% 0.67x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 7.96% 49.69x
food52.com 1.94% 38.72x
feedmephoebe.com 1.24% 35.87x
fortheloveofcooking.net 1.64% 33.20x
joyofkosher.com 1.28% 33.10x
ifoodblogger.com 1.96% 32.70x
honestcooking.com 2.31% 32.32x
healthy-delicious.com 2.04% 31.93x
thefullhelping.com 2.16% 31.61x
betterrecipes.com 1.55% 31.31x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 2.30% 25.60x
Healthy Eating Researchers 2.16% 23.65x
Low Carb Diets 11.37% 23.07x
Paleo & Keto Diet Enthusiasts 6.79% 23.04x
Vegans & Animal Welfare 3.36% 22.91x
Organic Beauty & Skincare Products 1.91% 22.24x
Vegetarian Diet 25.78% 21.80x
Holistic Medicine 0.48% 20.89x
Active Lifestyle Enthusiasts 0.08% 20.65x
Natural Diet & Supplement Researchers 3.02% 20.59x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female