Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 99.78% 88.77x
Healthy Eaters 71.92% 57.56x
Nutrition Conscious Eaters 71.50% 56.08x
Home Design and Living Publication Readers 60.35% 51.47x
Home Kitchen Chefs 65.93% 50.45x
Weight Loss Researchers 61.45% 49.85x
Cooking Show Fans 57.93% 49.64x
Gourmet Food & Wine Researchers 66.58% 49.39x
Trendy Shoe Shoppers 53.72% 47.28x
Home Custom Bedroom Decorators 47.94% 46.09x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.79x
Everlane 0.01% 1.68x
Jos A. Bank Clothiers 0.50% 1.60x
Supreme 0.02% 1.56x
REI 0.03% 1.37x
White House Black Market 0.43% 1.36x
Mens Wearhouse 0.68% 1.33x
Lululemon 0.08% 1.33x
Saint Laurent Paris 0.01% 1.31x
Club Monaco 0.02% 1.30x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 11.82% 80.11x
spinning.com 1.37% 67.62x
jaysbakingmecrazy.com 2.26% 58.69x
whole30.com 1.72% 55.83x
amuse-your-bouche.com 1.79% 54.94x
drjockers.com 1.04% 51.77x
thefullhelping.com 3.60% 51.13x
oatmealwithafork.com 1.24% 50.66x
thenourishinghome.com 1.01% 50.63x
blissfulbasil.com 2.24% 49.30x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.24% 23.98x
Healthy Eating Researchers 6.08% 23.97x
Low Carb Diets 15.50% 22.57x
Food Cluster 6.34% 22.21x
Vegans & Animal Welfare 6.39% 22.12x
Vegetarian Diet 30.14% 22.11x
Organic Beauty & Skincare Products 4.31% 21.60x
Paleo & Keto Diet Enthusiasts 17.84% 20.89x
Nutrition & Diabetic Living 1.93% 20.87x
Travel, Food, Fashion & Fitness 5.09% 20.76x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female