Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 99.95% 59.63x
Healthy Eaters 69.59% 41.22x
Nutrition Conscious Eaters 68.61% 40.35x
Gourmet Food & Wine Researchers 65.11% 38.85x
Cooking Show Fans 58.85% 38.67x
Home Kitchen Chefs 62.16% 38.16x
Home Design and Living Publication Readers 60.46% 38.10x
Weight Loss Researchers 62.82% 34.39x
Recipe Researchers 58.88% 34.15x
Healthy Snacks Shoppers 59.85% 33.93x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.55x
REI 0.01% 1.42x
Lululemon 0.04% 1.37x
J. Crew 0.04% 1.22x
Talbots 0.03% 1.21x
Urban Outfitters 0.03% 1.16x
Madewell 0.02% 1.14x
Zara 0.02% 1.13x
Mens Wearhouse 0.06% 1.13x
Ann Taylor 0.01% 1.12x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 6.73% 47.58x
food52.com 2.17% 38.01x
hippressurecooking.com 1.14% 32.91x
feedmephoebe.com 1.36% 32.30x
inspiralized.com 2.06% 32.15x
honestcooking.com 2.30% 31.91x
fortheloveofcooking.net 1.81% 31.09x
healthy-delicious.com 1.87% 30.89x
joyofkosher.com 1.43% 30.85x
thefullhelping.com 2.00% 30.70x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 8.87% 19.83x
Food Cluster 2.64% 19.19x
Active Lifestyle Enthusiasts 0.10% 19.07x
Paleo & Keto Diet Enthusiasts 7.46% 18.23x
Healthy Eating Researchers 2.27% 18.21x
Vegans & Animal Welfare 2.92% 17.81x
Vegetarian Diet 20.74% 17.77x
Travel, Food, Fashion & Fitness 3.20% 17.17x
Nutrition & Diabetic Living 1.07% 17.01x
Natural Diet & Supplement Researchers 3.44% 16.87x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female