Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 100.00% 111.58x
Healthy Eaters 61.30% 68.06x
Gourmet Food & Wine Researchers 58.85% 67.91x
Nutrition Conscious Eaters 59.67% 67.01x
Shelf-Stable Food Content Readers 36.19% 62.54x
Home Design and Living Publication Readers 50.47% 62.15x
Home Kitchen Chefs 61.60% 61.51x
Cooking Show Fans 61.60% 61.33x
Pantry Recipes Researchers 35.29% 59.99x
Recipe Researchers 54.92% 58.98x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.97x
LOFT 0.03% 1.75x
White House Black Market 0.03% 1.68x
Eddie Bauer 0.01% 1.67x
American Eagle Outfitters 0.02% 1.57x
J. Crew 0.01% 1.57x
Banana Republic 0.02% 1.52x
Hollister 0.02% 1.52x
H&M 0.01% 1.45x
Express 0.02% 1.43x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 7.09% 75.17x
finecooking.com 1.75% 53.40x
foodnetwork.ca 7.55% 45.45x
therealfoodrds.com 5.00% 42.14x
naturallyella.com 1.58% 41.83x
hummusapien.com 2.26% 38.90x
blog.fatfreevegan.com 1.57% 38.58x
thefullhelping.com 1.49% 38.56x
aggieskitchen.com 1.67% 37.70x
veganosity.com 1.29% 37.65x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.78% 27.15x
Low Carb Diets 6.40% 26.34x
Healthy Eating Researchers 0.29% 24.92x
Vegetarian Diet 13.66% 23.77x
Paleo & Keto Diet Enthusiasts 1.01% 21.74x
Assorted Topics (Family, Household Wellness, The Beach) 21.32% 21.50x
Perfume, Makeup & Cosmetics 0.39% 21.19x
Travel, Food, Fashion & Fitness 2.81% 20.19x
Female Lifestyle Content Readers 3.43% 19.93x
Stay at Home Mom 27.35% 19.74x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female