Dstillery Audiences

LUXURY FITNESS SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Luxury Fitness Shoppers Audience

Below you'll find more information about the Luxury Fitness Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Luxury Fitness Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Fitness Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Fitness Shoppers audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 99.90% 128.07x
Healthy Eaters 67.79% 87.36x
Nutrition Conscious Eaters 67.64% 84.53x
Home Design and Living Publication Readers 55.63% 76.56x
Home Kitchen Chefs 61.91% 75.30x
Weight Loss Researchers 58.64% 73.60x
Gourmet Food & Wine Researchers 63.04% 70.46x
Trendy Shoe Shoppers 51.95% 67.91x
Cooking Show Fans 56.07% 67.10x
Gluten-Free Recipe Researchers 58.25% 67.07x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Fitness Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Fitness Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.74x
Bonobos 0.08% 1.74x
Eddie Bauer 0.03% 1.74x
Jos A. Bank Clothiers 0.44% 1.60x
REI 0.03% 1.60x
Madewell 0.03% 1.57x
Supreme 0.02% 1.57x
Gap 0.08% 1.56x
Club Monaco 0.02% 1.46x
Banana Republic 0.08% 1.45x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Fitness Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Fitness Shoppers audience is cleaneatingmag.com.

Website Composition Index
cleaneatingmag.com 9.42% 85.72x
spinning.com 1.22% 74.18x
whole30.com 1.86% 63.27x
jaysbakingmecrazy.com 2.31% 61.60x
wickedstuffed.com 1.02% 60.37x
drjockers.com 1.09% 57.64x
amuse-your-bouche.com 1.81% 57.16x
thefullhelping.com 3.04% 56.35x
blissfulbasil.com 1.86% 56.09x
oatmealwithafork.com 1.02% 55.98x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Fitness Shoppers audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 7.06% 26.66x
Active Lifestyle Enthusiasts 0.25% 26.47x
Vegetarian Diet 31.04% 25.39x
Food Cluster 6.96% 25.17x
Assorted Topics (Family, Household Wellness, The Beach) 9.35% 24.98x
Low Carb Diets 16.34% 24.88x
Vegans & Animal Welfare 7.32% 24.29x
Organic Beauty & Skincare Products 4.74% 24.23x
Nutrition & Diabetic Living 1.84% 23.72x
Travel, Food, Fashion & Fitness 5.07% 23.72x
Composition Percentage: The overlap percentage between the Luxury Fitness Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Fitness Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Fitness Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female