Explore the Luxury Home Fixture Shoppers Audience
Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.
INTERESTS
The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Home Interior Design Enthusiasts.
| Interest | Composition | Index |
| Home Interior Design Enthusiasts | 4.84% | 5.38x |
| Kitchen Stove Shoppers | 5.52% | 4.90x |
| Kitchen and Bath Professionals | 6.71% | 4.62x |
| Home Goods Shoppers | 4.74% | 4.46x |
| New Homeowners | 5.70% | 4.33x |
| Luxury Kitchen Goods Shoppers | 7.44% | 4.30x |
| Homeowners | 5.17% | 4.26x |
| Christmas Celebration Researchers | 9.02% | 4.06x |
| Furniture Shoppers | 5.42% | 4.00x |
| Vacation Planners | 4.48% | 3.97x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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APPAREL RETAILERS
The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.67x |
| White House Black Market | 0.02% | 1.55x |
| Talbots | 0.01% | 1.54x |
| LOFT | 0.01% | 1.41x |
| American Eagle Outfitters | 0.01% | 1.24x |
| Mens Wearhouse | 0.02% | 1.22x |
| H&M | 0.01% | 1.21x |
| Aeropostale | 0.01% | 1.21x |
| Lane Bryant | 0.01% | 1.19x |
| Journeys | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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WEBSITES
The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is farrow-ball.com.
| Website | Composition | Index |
| farrow-ball.com | 1.30% | 14.96x |
| remodelista.com | 1.03% | 8.69x |
| sherwin-williams.com | 8.40% | 7.18x |
| surlatable.com | 1.26% | 6.12x |
| thisoldhouse.com | 1.19% | 5.80x |
| pinterest.com | 2.72% | 5.65x |
| keviniscooking.com | 1.25% | 5.44x |
| themediterraneandish.com | 4.27% | 5.30x |
| food52.com | 9.93% | 5.16x |
| smittenkitchen.com | 1.19% | 5.07x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.16% | 16.36x |
| Furniture & Home Improvement | 0.40% | 11.97x |
| Home Remodeling | 0.22% | 6.02x |
| Design Software | 0.59% | 5.38x |
| Paper & Packaging | 0.01% | 5.15x |
| Real Estate Cluster | 0.07% | 5.11x |
| Painting & Renovation | 0.10% | 4.82x |
| Auto Tires & Parts Repair Researchers | 0.01% | 4.74x |
| Furniture Shopping | 0.03% | 4.42x |
| DIY Decoration & Furniture | 0.68% | 4.29x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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DEMOGRAPHICS
The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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