Dstillery Audiences

LUXURY HOME FIXTURE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Luxury Home Fixture Shoppers Audience

Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Home Interior Design Enthusiasts.

Interest Composition Index
Home Interior Design Enthusiasts 4.84% 5.38x
Kitchen Stove Shoppers 5.52% 4.90x
Kitchen and Bath Professionals 6.71% 4.62x
Home Goods Shoppers 4.74% 4.46x
New Homeowners 5.70% 4.33x
Luxury Kitchen Goods Shoppers 7.44% 4.30x
Homeowners 5.17% 4.26x
Christmas Celebration Researchers 9.02% 4.06x
Furniture Shoppers 5.42% 4.00x
Vacation Planners 4.48% 3.97x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.67x
White House Black Market 0.02% 1.55x
Talbots 0.01% 1.54x
LOFT 0.01% 1.41x
American Eagle Outfitters 0.01% 1.24x
Mens Wearhouse 0.02% 1.22x
H&M 0.01% 1.21x
Aeropostale 0.01% 1.21x
Lane Bryant 0.01% 1.19x
Journeys 0.02% 1.14x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is farrow-ball.com.

Website Composition Index
farrow-ball.com 1.30% 14.96x
remodelista.com 1.03% 8.69x
sherwin-williams.com 8.40% 7.18x
surlatable.com 1.26% 6.12x
thisoldhouse.com 1.19% 5.80x
pinterest.com 2.72% 5.65x
keviniscooking.com 1.25% 5.44x
themediterraneandish.com 4.27% 5.30x
food52.com 9.93% 5.16x
smittenkitchen.com 1.19% 5.07x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.16% 16.36x
Furniture & Home Improvement 0.40% 11.97x
Home Remodeling 0.22% 6.02x
Design Software 0.59% 5.38x
Paper & Packaging 0.01% 5.15x
Real Estate Cluster 0.07% 5.11x
Painting & Renovation 0.10% 4.82x
Auto Tires & Parts Repair Researchers 0.01% 4.74x
Furniture Shopping 0.03% 4.42x
DIY Decoration & Furniture 0.68% 4.29x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female