Dstillery Audiences

LUXURY HOME FIXTURE SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Luxury Home Fixture Shoppers Audience

Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Chandelier and Lamp Shoppers.

Interest Composition Index
Chandelier and Lamp Shoppers 13.55% 8.39x
Kitchen and Bath Professionals 12.37% 7.67x
Home Goods Shoppers 11.25% 6.94x
Kitchen Stove Shoppers 8.70% 6.84x
Furniture Shoppers 13.44% 6.80x
Home Decor Shoppers 9.48% 6.60x
Luxury Kitchen Goods Shoppers 11.07% 6.45x
Home Interior Design Enthusiasts 8.87% 6.44x
Luxury Retail Researchers 8.37% 6.34x
Country Home Decorators 8.12% 6.19x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.33x
Carhartt 0.11% 1.12x
Old Navy 0.01% 1.11x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 2.92% 23.62x
westelm.com 1.12% 17.22x
farrow-ball.com 1.07% 16.90x
onekingslane.com 1.22% 16.80x
potterybarn.com 1.70% 16.12x
moen.com 1.12% 14.73x
deltafaucet.com 1.56% 13.12x
americanstandard-us.com 1.08% 13.07x
mcgeeandco.com 1.03% 11.48x
arhaus.com 1.50% 11.04x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.96% 13.82x
Office Furniture Design 0.22% 13.13x
Home Remodeling 0.99% 12.90x
Furniture & Home Improvement 3.48% 12.16x
Lighting & Power 0.75% 11.12x
Home Office Products 0.06% 11.01x
Canadian Construction & Renovation Research Cluster 0.13% 10.06x
Home Remodeling 1.91% 8.90x
Painting & Renovation 0.81% 6.42x
Home Improvement Contractor 0.03% 6.03x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male