Dstillery Audiences

LUXURY HOME FIXTURE SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Luxury Home Fixture Shoppers Audience

Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 8.92% 5.93x
New Homeowners 7.92% 5.71x
Home Goods Shoppers 7.52% 5.29x
Chandelier and Lamp Shoppers 8.60% 5.20x
Luxury Kitchen Goods Shoppers 8.85% 5.19x
Furniture Shoppers 8.14% 4.88x
Home Interior Design Enthusiasts 5.13% 4.84x
Kitchen Stove Shoppers 5.23% 4.81x
France Trip Planners 8.37% 4.68x
Country Home Decorators 5.55% 4.67x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 1.58x
Michael Kors 0.01% 1.44x
White House Black Market 0.02% 1.43x
Mens Wearhouse 0.03% 1.27x
Chicos 0.02% 1.27x
Jos A. Bank Clothiers 0.02% 1.22x
Carhartt 0.20% 1.20x
Old Navy 0.03% 1.19x
Banana Republic 0.02% 1.18x
Talbots 0.01% 1.17x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is farrow-ball.com.

Website Composition Index
farrow-ball.com 1.73% 17.19x
blesserhouse.com 1.04% 10.10x
remodelista.com 1.71% 10.03x
arhaus.com 1.70% 9.87x
hawaii.com 1.15% 9.65x
wayfair.ca 1.24% 8.42x
sherwin-williams.com 10.72% 7.87x
thisoldhouse.com 6.79% 7.55x
surlatable.com 1.62% 7.43x
younghouselove.com 1.10% 7.39x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.25% 17.56x
Bathrooms & Plumbing 0.07% 13.03x
Office Furniture Design 0.02% 12.79x
Furniture & Home Improvement 1.09% 12.42x
Home Remodeling 0.53% 8.21x
Lighting & Power 0.04% 6.40x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 5.60x
DIY Decoration & Furniture 0.94% 5.39x
Design Software 1.00% 5.19x
Painting & Renovation 0.22% 4.97x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female