Dstillery Audiences

LUXURY HOME FIXTURE SHOPPERS

Audience Size: 5.7 Million Devices

Explore the Luxury Home Fixture Shoppers Audience

Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Chandelier and Lamp Shoppers.

Interest Composition Index
Chandelier and Lamp Shoppers 20.39% 11.59x
Luxury Retail Researchers 18.49% 10.57x
Kitchen and Bath Professionals 18.32% 10.56x
Furniture Shoppers 22.66% 9.71x
Kitchen Stove Shoppers 14.89% 9.63x
Home Goods Shoppers 16.86% 9.46x
Home Decor Shoppers 16.24% 9.27x
Home Interior Design Enthusiasts 15.61% 9.26x
Patio Furniture Shoppers 18.09% 9.02x
Kitchen Appliance Shoppers 14.86% 8.91x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.74x
American Apparel 0.03% 1.73x
REI 0.02% 1.71x
Armani 0.03% 1.66x
Lululemon 0.04% 1.54x
Urban Outfitters 0.04% 1.51x
Madewell 0.03% 1.49x
Ann Taylor 0.02% 1.44x
The North Face 0.02% 1.43x
Free People 0.03% 1.39x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is restorationhardware.com.

Website Composition Index
restorationhardware.com 7.84% 28.36x
westelm.com 2.87% 20.36x
daltile.com 1.22% 20.32x
onekingslane.com 3.01% 20.10x
wilsonart.com 1.06% 20.05x
potterybarn.com 4.05% 18.83x
arhaus.com 1.24% 17.82x
moen.com 2.74% 17.43x
luxedecor.com 1.18% 17.35x
legrand.us 1.70% 16.68x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 2.62% 15.18x
Furniture & Home Improvement 8.07% 14.37x
Home Office Products 0.20% 13.63x
Home Remodeling 2.03% 13.33x
Office Furniture Design 0.54% 13.20x
Lighting & Power 1.91% 12.97x
Home Remodeling 4.28% 10.61x
Canadian Construction & Renovation Research Cluster 0.29% 10.59x
Home Improvement Contractor 0.40% 9.44x
Painting & Renovation 1.38% 8.43x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male