Explore the Luxury Home Fixture Shoppers Audience
Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.
INTERESTS
The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Chandelier and Lamp Shoppers.
| Interest | Composition | Index |
| Chandelier and Lamp Shoppers | 20.39% | 11.59x |
| Luxury Retail Researchers | 18.49% | 10.57x |
| Kitchen and Bath Professionals | 18.32% | 10.56x |
| Furniture Shoppers | 22.66% | 9.71x |
| Kitchen Stove Shoppers | 14.89% | 9.63x |
| Home Goods Shoppers | 16.86% | 9.46x |
| Home Decor Shoppers | 16.24% | 9.27x |
| Home Interior Design Enthusiasts | 15.61% | 9.26x |
| Patio Furniture Shoppers | 18.09% | 9.02x |
| Kitchen Appliance Shoppers | 14.86% | 8.91x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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APPAREL RETAILERS
The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.74x |
| American Apparel | 0.03% | 1.73x |
| REI | 0.02% | 1.71x |
| Armani | 0.03% | 1.66x |
| Lululemon | 0.04% | 1.54x |
| Urban Outfitters | 0.04% | 1.51x |
| Madewell | 0.03% | 1.49x |
| Ann Taylor | 0.02% | 1.44x |
| The North Face | 0.02% | 1.43x |
| Free People | 0.03% | 1.39x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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WEBSITES
The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is restorationhardware.com.
| Website | Composition | Index |
| restorationhardware.com | 7.84% | 28.36x |
| westelm.com | 2.87% | 20.36x |
| daltile.com | 1.22% | 20.32x |
| onekingslane.com | 3.01% | 20.10x |
| wilsonart.com | 1.06% | 20.05x |
| potterybarn.com | 4.05% | 18.83x |
| arhaus.com | 1.24% | 17.82x |
| moen.com | 2.74% | 17.43x |
| luxedecor.com | 1.18% | 17.35x |
| legrand.us | 1.70% | 16.68x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 2.62% | 15.18x |
| Furniture & Home Improvement | 8.07% | 14.37x |
| Home Office Products | 0.20% | 13.63x |
| Home Remodeling | 2.03% | 13.33x |
| Office Furniture Design | 0.54% | 13.20x |
| Lighting & Power | 1.91% | 12.97x |
| Home Remodeling | 4.28% | 10.61x |
| Canadian Construction & Renovation Research Cluster | 0.29% | 10.59x |
| Home Improvement Contractor | 0.40% | 9.44x |
| Painting & Renovation | 1.38% | 8.43x |
Composition Percentage:
The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
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DEMOGRAPHICS
The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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