Dstillery Audiences

LUXURY HOME FIXTURE SHOPPERS

Audience Size: 4 Million Devices

Explore the Luxury Home Fixture Shoppers Audience

Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 31.76% 18.15x
Chandelier and Lamp Shoppers 27.48% 16.65x
Apartment Furniture Shoppers 23.97% 16.12x
Kitchen and Bath Professionals 30.83% 16.01x
Home Interior Design Enthusiasts 27.20% 15.44x
Kitchen Appliance Shoppers 25.55% 15.14x
Kitchen Stove Shoppers 24.56% 15.06x
Home Decor Shoppers 21.68% 14.54x
Country Home Decorators 22.62% 14.26x
Home Goods Shoppers 25.70% 14.00x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.46x
Ralph Lauren 0.02% 2.38x
Intermix 0.02% 2.22x
Patagonia 0.04% 2.05x
LL Bean 0.01% 2.04x
Club Monaco 0.02% 2.03x
Armani 0.05% 1.95x
Kate Spade 0.03% 1.94x
Supreme 0.02% 1.88x
Joe's Jeans 0.01% 1.84x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is brizo.com.

Website Composition Index
brizo.com 1.59% 68.85x
rhmodern.com 1.82% 66.46x
totousa.com 1.42% 62.43x
rhteen.com 1.64% 58.64x
restorationhardware.com 17.24% 56.85x
mcgeeandco.com 1.16% 56.38x
acuitybrands.com 2.35% 56.14x
cb2.com 1.91% 55.10x
uttermost.com 1.87% 54.82x
farrow-ball.com 1.50% 52.88x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 6.73% 21.26x
Furniture & Home Improvement 24.03% 19.89x
Home Remodeling 5.10% 19.83x
Lighting & Power 4.48% 19.30x
Home Office Products 0.82% 19.15x
Office Furniture Design 1.10% 17.51x
Home Remodeling 10.58% 15.57x
Canadian Construction & Renovation Research Cluster 0.56% 13.94x
Home Improvement Contractor 2.15% 13.65x
Home Decoration - Crafts & Kids 2.43% 13.41x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female