Dstillery Audiences

LUXURY HOME FIXTURE SHOPPERS

Audience Size: 5.7 Million Devices

Explore the Luxury Home Fixture Shoppers Audience

Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Chandelier and Lamp Shoppers.

Interest Composition Index
Chandelier and Lamp Shoppers 20.49% 15.56x
Luxury Retail Researchers 20.18% 14.82x
Kitchen and Bath Professionals 19.73% 13.42x
Furniture Shoppers 23.49% 12.89x
Kitchen Stove Shoppers 15.18% 12.72x
Home Interior Design Enthusiasts 15.66% 12.69x
Home Goods Shoppers 17.22% 12.42x
Home Decor Shoppers 16.36% 12.36x
Kitchen Appliance Shoppers 15.10% 12.11x
Apartment Furniture Shoppers 15.37% 11.93x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Armani.

Location Composition Index
Armani 0.02% 2.39x
Lululemon 0.04% 1.91x
Madewell 0.02% 1.77x
Bonobos 0.01% 1.72x
REI 0.01% 1.68x
The North Face 0.01% 1.65x
Brooks Brothers 0.02% 1.61x
American Apparel 0.02% 1.60x
Free People 0.02% 1.56x
Urban Outfitters 0.03% 1.55x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is brizo.com.

Website Composition Index
brizo.com 1.10% 40.58x
restorationhardware.com 10.34% 36.00x
uttermost.com 1.05% 33.36x
rhbabyandchild.com 1.11% 26.20x
westelm.com 3.82% 24.78x
arhaus.com 1.20% 24.29x
daltile.com 1.53% 24.25x
onekingslane.com 3.65% 24.10x
wilsonart.com 1.33% 23.59x
potterybarn.com 5.08% 22.72x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 3.26% 18.02x
Furniture & Home Improvement 9.94% 17.14x
Home Office Products 0.24% 15.87x
Home Remodeling 2.47% 15.69x
Lighting & Power 2.33% 15.54x
Office Furniture Design 0.73% 15.54x
Canadian Construction & Renovation Research Cluster 0.35% 12.53x
Home Remodeling 5.17% 12.50x
Home Décor, Furniture, & Decorating 0.01% 11.49x
Handyman Tools 0.01% 11.13x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male