Dstillery Audiences

LUXURY HOME FIXTURE SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Luxury Home Fixture Shoppers Audience

Below you'll find more information about the Luxury Home Fixture Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Luxury Home Fixture Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Home Fixture Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Home Fixture Shoppers audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 7.40% 5.55x
New Homeowners 6.90% 5.23x
Home Goods Shoppers 5.57% 4.92x
Luxury Kitchen Goods Shoppers 7.61% 4.89x
Home Interior Design Enthusiasts 3.69% 4.68x
Chandelier and Lamp Shoppers 6.92% 4.65x
Furniture Shoppers 6.54% 4.63x
Sailing Enthusiasts 6.35% 4.55x
Preppy Clothing Shoppers 7.06% 4.55x
Getaways Researchers 4.06% 4.55x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Interest attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Home Fixture Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Home Fixture Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.47x
Eddie Bauer 0.01% 1.31x
Jos A. Bank Clothiers 0.02% 1.29x
Chicos 0.02% 1.25x
Banana Republic 0.02% 1.20x
LOFT 0.02% 1.18x
Carhartt 0.22% 1.17x
Gymboree 0.02% 1.17x
Gap 0.02% 1.17x
White House Black Market 0.02% 1.15x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Location attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Home Fixture Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Home Fixture Shoppers audience is farrow-ball.com.

Website Composition Index
farrow-ball.com 1.51% 16.55x
remodelista.com 1.28% 9.97x
arhaus.com 1.39% 9.73x
sherwin-williams.com 8.93% 7.80x
thisoldhouse.com 3.35% 7.00x
surlatable.com 1.79% 6.74x
remodelaholic.com 1.01% 6.58x
pinterest.com 3.23% 6.24x
onekindesign.com 1.09% 6.08x
dwell.com 1.16% 6.05x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Web attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Home Fixture Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.19% 20.20x
Furniture & Home Improvement 0.67% 12.65x
Home Remodeling 0.33% 8.24x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 7.72x
Design Software 0.68% 5.57x
Painting & Renovation 0.14% 5.43x
DIY Decoration & Furniture 0.74% 5.14x
Grocery & Food Service 0.04% 4.33x
Philanthropy - Nonprofits 0.03% 4.23x
Clean Energy 0.03% 4.19x
Composition Percentage: The overlap percentage between the Luxury Home Fixture Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Luxury Home Fixture Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Home Fixture Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female