LUXURY SECOND HOME OWNERS

Audience Size: 391.6 Thousand Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 391.6 thousand unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Travel Researchers.

Interest	Composition	Index
Travel Researchers	93.05%	185.87x
Luxury Travel Researchers	97.80%	173.37x
Women’s Lifestyle Blogs Researchers	25.02%	128.71x
Work Comes First Travelers	10.31%	128.04x
Restaurant Researchers	44.41%	116.40x
Grandparents	23.89%	89.73x
Women's Fitness Enthusiasts	34.52%	82.61x
Luxury Hotel Guests	34.04%	80.55x
Women's Health Researchers	34.86%	80.08x
Women’s Fashion Blogs Readers	30.96%	79.54x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is H&M.

Location	Composition	Index
H&M	0.01%	3.34x
Chicos	0.01%	3.00x
Journeys	0.01%	2.33x
Maurices	0.01%	0.85x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is caribjournal.com.

Website	Composition	Index
caribjournal.com	2.56%	124.74x
insidehalton.com	6.94%	112.44x
timescolonist.com	6.67%	111.85x
dezeen.com	1.66%	111.37x
renx.ca	3.26%	105.91x
thechronicleherald.ca	2.03%	101.25x
kamloopsthisweek.com	1.67%	97.33x
fitwirr.com	4.02%	95.37x
mtlblog.com	4.29%	94.29x
ekathimerini.com	2.39%	93.73x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Quebec Vacations.

Content Affinity	Composition	Index
Quebec Vacations	3.37%	78.24x
Travel Adventure	13.66%	56.61x
Assorted Topics (Television, Origami, Men's Health)	1.06%	44.28x
Vancouver British Columbia Research Cluster	2.71%	41.68x
Caribbean Vacation	2.30%	40.58x
Perfume, Makeup & Cosmetics	0.67%	39.55x
Canada Consumer Product Cluster	1.58%	37.85x
Travel, Food, Fashion & Fitness	2.25%	36.04x
Canada Tax and Finance Research Cluster	1.01%	35.86x
Home Remodeling	0.57%	34.82x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male