Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 53.28% 145.63x
Misc-Deal Seekers or Coupon Shoppers 51.09% 138.88x
Grandparents 54.74% 134.14x
Apartment Furniture Shoppers 48.18% 128.83x
Women's Fashion Magazine Readers 48.91% 128.03x
Executive Travelers 46.72% 124.26x
Louisiana Activities Researchers 45.26% 121.68x
Retirees 47.45% 116.83x
Healthy Diet Recipe Researchers 41.61% 112.47x
Career Focused Individuals 40.88% 111.71x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.63x
Carhartt 0.14% 1.07x
Victoria's Secret 0.01% 1.00x
Mens Wearhouse 0.01% 0.95x
Maurices 0.01% 0.85x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is nationaljeweler.com.

Website Composition Index
nationaljeweler.com 1.00% 29.35x
traditionalhome.com 1.02% 26.25x
star2.com 1.06% 25.93x
care2.com 1.83% 25.57x
cruiselawnews.com 3.06% 25.00x
travelmarketreport.com 1.19% 24.08x
destinationtips.com 2.02% 23.15x
onekingslane.com 1.88% 23.15x
travelpulse.com 4.26% 22.86x
cupcakesandcashmere.com 6.36% 22.54x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 18.98% 44.76x
Local Events & Travel Guide 17.52% 33.88x
Consumer Packaged Goods 15.33% 32.22x
Stay at Home Mom 32.12% 31.69x
San Francisco Bay Area Cluster 22.63% 29.98x
Movie Reviews 18.25% 28.93x
Small Business Resources 37.23% 28.80x
Assorted Topics (Viral Media, Paid Traffic) 21.17% 27.11x
Cruise Vacations 10.22% 27.07x
San Diego Cluster 14.60% 26.64x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female