LUXURY SECOND HOME OWNERS

Audience Size: 1.1 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Luxury Travel Researchers.

Interest	Composition	Index
Luxury Travel Researchers	42.81%	58.55x
Home Custom Bedroom Decorators	13.93%	51.65x
Custom Home Lighting Shoppers	13.93%	51.65x
Landscape Architects	37.58%	51.59x
Women’s Lifestyle Blogs Researchers	29.41%	50.16x
Vodka Enthusiasts	23.36%	49.15x
Beach House Second Home Owners	24.79%	48.81x
Home Design Enthusiasts	24.62%	46.47x
Luxury Retail Researchers	25.84%	45.22x
Travel Book Readers	27.06%	44.60x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.02%	1.68x
Talbots	0.01%	1.68x
Chicos	0.02%	1.65x
Forever 21	0.01%	1.60x
Jos A. Bank Clothiers	0.01%	1.52x
White House Black Market	0.02%	1.49x
Urban Outfitters	0.02%	1.14x
Victoria's Secret	0.03%	1.11x
American Eagle Outfitters	0.01%	1.02x
Carhartt	0.13%	1.00x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is caribjournal.com.

Website	Composition	Index
caribjournal.com	5.77%	53.43x
theboutiqueadventurer.com	2.69%	52.42x
luxurycolumnist.com	2.66%	47.71x
godsavethepoints.com	2.70%	45.71x
traveloffpath.com	17.03%	45.51x
neverstoptraveling.com	1.28%	44.79x
savoredjourneys.com	2.35%	44.15x
lonelyplanet.com	1.70%	42.71x
paddleyourownkanoo.com	10.04%	42.35x
pointsandtravel.com	2.39%	41.73x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is European Museums, Restaurants & Events.

Content Affinity	Composition	Index
European Museums, Restaurants & Events	0.32%	42.84x
Travel Adventure	13.12%	32.46x
Travel, Food, Fashion & Fitness	3.11%	24.57x
Caribbean Vacation	2.51%	24.00x
Smart Travel	1.49%	20.33x
National Parks	0.20%	20.04x
Quebec Vacations	1.94%	19.57x
Cruise Vacations	2.26%	19.30x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	4.82%	18.04x
Beach Vacations	0.10%	18.03x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male