LUXURY SECOND HOME OWNERS

Audience Size: 694.3 Thousand Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 694.3 thousand unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Luxury Travel Researchers.

Interest	Composition	Index
Luxury Travel Researchers	83.51%	152.21x
Travel Researchers	70.00%	139.46x
Restaurant Researchers	32.79%	82.43x
Home Custom Bedroom Decorators	8.28%	74.12x
Custom Home Lighting Shoppers	8.27%	74.05x
Women’s Lifestyle Blogs Researchers	26.95%	68.22x
Vodka Enthusiasts	19.37%	67.78x
Landscape Architects	35.97%	67.55x
Beach House Second Home Owners	20.19%	67.00x
Home Design Enthusiasts	24.08%	65.70x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.02%	1.91x
American Apparel	0.01%	1.84x
H&M	0.02%	1.50x
Lululemon	0.01%	1.48x
Lane Bryant	0.01%	1.48x
Old Navy	0.03%	1.40x
Urban Outfitters	0.02%	1.38x
Mens Wearhouse	0.02%	1.35x
Journeys	0.03%	1.28x
Zumiez	0.03%	1.26x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is caribjournal.com.

Website	Composition	Index
caribjournal.com	4.20%	73.95x
theboutiqueadventurer.com	3.19%	62.04x
luxurycolumnist.com	3.03%	61.08x
traveloffpath.com	16.90%	57.58x
lonelyplanet.com	1.03%	57.09x
savoredjourneys.com	2.60%	55.59x
fitwirr.com	3.57%	52.96x
pointsandtravel.com	2.17%	52.93x
afar.com	4.86%	52.61x
neverstoptraveling.com	1.20%	52.23x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is European Museums, Restaurants & Events.

Content Affinity	Composition	Index
European Museums, Restaurants & Events	0.28%	43.47x
Travel Adventure	12.30%	37.28x
Quebec Vacations	2.25%	31.20x
Caribbean Vacation	2.26%	28.77x
Travel, Food, Fashion & Fitness	2.69%	27.18x
National Parks	0.19%	26.95x
Assorted Topics (Television, Origami, Men's Health)	0.80%	25.52x
Canada Tourism Research Cluster	4.46%	25.10x
Canada Consumer Product Cluster	1.25%	25.09x
Canada Shopping - Kitchenware	0.27%	24.41x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male