Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 1.9 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 56.37% 72.41x
Custom Home Lighting Shoppers 56.43% 71.91x
Home Design and Living Publication Readers 52.97% 67.99x
Wine Lovers 53.91% 67.36x
Wedding Registrants 51.60% 66.73x
Hair Care Shoppers 52.13% 66.63x
Women's Fitness Enthusiasts 51.16% 66.53x
Luxury Travel Researchers 56.20% 65.07x
Women's Fashion Magazine Readers 50.44% 65.00x
Home Design Enthusiasts 53.02% 63.51x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Everlane.

Location Composition Index
Everlane 0.02% 2.91x
Supreme 0.03% 2.27x
Bonobos 0.13% 2.09x
Intermix 0.02% 1.87x
Club Monaco 0.03% 1.68x
Jos A. Bank Clothiers 0.48% 1.63x
Ralph Lauren 0.03% 1.62x
REI 0.02% 1.57x
Ann Taylor 0.04% 1.55x
Patagonia 0.02% 1.53x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is beautyeditor.ca.

Website Composition Index
beautyeditor.ca 1.59% 62.27x
stridenation.com 1.33% 59.51x
thecourtjeweller.com 1.51% 55.45x
cb2.com 1.49% 53.12x
farrow-ball.com 1.14% 53.00x
newyorksocialdiary.com 2.34% 52.82x
gilt.com 1.21% 52.50x
veranda.com 2.05% 51.46x
departures.com 1.69% 51.25x
styleatacertainage.com 1.35% 50.59x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 6.82% 30.29x
Mysticism 0.57% 26.96x
London Tourism 0.58% 24.61x
Local & Travel England - East Midlands 0.42% 23.37x
Washington D.C. Hotels 0.03% 23.20x
European Museums, Restaurants & Events 5.25% 22.77x
DIY Decoration & Furniture 5.52% 22.28x
Home Office Products 0.65% 21.67x
London Tourism & Events 0.52% 20.96x
Assorted Topics (Television, Origami, Men's Health) 0.25% 20.63x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female