LUXURY SECOND HOME OWNERS

Audience Size: 1.4 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Custom Home Lighting Shoppers.

Interest	Composition	Index
Custom Home Lighting Shoppers	39.99%	90.90x
Home Custom Bedroom Decorators	39.98%	90.89x
Women’s Lifestyle Blogs Researchers	56.34%	81.28x
Women's Fitness Enthusiasts	50.35%	77.44x
Home Design and Living Publication Readers	41.71%	73.96x
Wine Lovers	50.10%	73.56x
Home Design Enthusiasts	48.06%	72.92x
Cholesterol Researchers	42.03%	72.85x
Women's Health Researchers	48.79%	72.52x
Mens Fitness Publication Readers	49.22%	71.56x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Coach.

Location	Composition	Index
Coach	0.02%	1.50x
Belk	0.01%	1.46x
Jos A. Bank Clothiers	0.02%	1.35x
J. Crew	0.02%	1.22x
Gap	0.03%	1.20x
Chicos	0.03%	1.16x
Banana Republic	0.02%	1.16x
Talbots	0.01%	1.03x
Old Navy	0.04%	1.03x
Buckle	0.03%	0.99x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is hgtv.ca.

Website	Composition	Index
hgtv.ca	3.65%	59.09x
arynews.tv	1.16%	56.83x
nationalmemo.com	1.38%	53.00x
thecourtjeweller.com	4.84%	47.69x
cupcakesandcashmere.com	3.86%	46.58x
luxurycolumnist.com	2.21%	45.43x
styleatacertainage.com	2.48%	45.19x
theboutiqueadventurer.com	1.85%	44.95x
flare.com	2.30%	44.81x
witanddelight.com	1.53%	44.29x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	3.29%	31.63x
Local & Travel England - East Midlands	0.21%	30.55x
Ireland Cluster	5.12%	26.09x
Fashion Cluster	14.43%	25.41x
Assorted Topics (Television, Origami, Men's Health)	1.33%	25.34x
Perfume, Makeup & Cosmetics	0.42%	24.84x
Canada Consumer Product Cluster	2.24%	23.50x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	4.86%	21.25x
Travel Adventure	7.81%	20.77x
Australia & New Zealand Media	1.83%	20.75x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female