
Explore the Luxury Second Home Owners Audience
Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 391.6 thousand unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS
The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Luxury Second Home Owners audience is Travel Researchers.
Interest | Composition | Index |
Travel Researchers | 93.05% | 185.87x |
Luxury Travel Researchers | 97.80% | 173.37x |
Women’s Lifestyle Blogs Researchers | 25.02% | 128.71x |
Work Comes First Travelers | 10.31% | 128.04x |
Restaurant Researchers | 44.41% | 116.40x |
Grandparents | 23.89% | 89.73x |
Women's Fitness Enthusiasts | 34.52% | 82.61x |
Luxury Hotel Guests | 34.04% | 80.55x |
Women's Health Researchers | 34.86% | 80.08x |
Women’s Fashion Blogs Readers | 30.96% | 79.54x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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APPAREL RETAILERS
The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is H&M.
Location | Composition | Index |
H&M | 0.01% | 3.34x |
Chicos | 0.01% | 3.00x |
Journeys | 0.01% | 2.33x |
Maurices | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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WEBSITES
The Luxury Second Home Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Luxury Second Home Owners audience is caribjournal.com.
Website | Composition | Index |
caribjournal.com | 2.56% | 124.74x |
insidehalton.com | 6.94% | 112.44x |
timescolonist.com | 6.67% | 111.85x |
dezeen.com | 1.66% | 111.37x |
renx.ca | 3.26% | 105.91x |
thechronicleherald.ca | 2.03% | 101.25x |
kamloopsthisweek.com | 1.67% | 97.33x |
fitwirr.com | 4.02% | 95.37x |
mtlblog.com | 4.29% | 94.29x |
ekathimerini.com | 2.39% | 93.73x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Quebec Vacations.
Content Affinity | Composition | Index |
Quebec Vacations | 3.37% | 78.24x |
Travel Adventure | 13.66% | 56.61x |
Assorted Topics (Television, Origami, Men's Health) | 1.06% | 44.28x |
Vancouver British Columbia Research Cluster | 2.71% | 41.68x |
Caribbean Vacation | 2.30% | 40.58x |
Perfume, Makeup & Cosmetics | 0.67% | 39.55x |
Canada Consumer Product Cluster | 1.58% | 37.85x |
Travel, Food, Fashion & Fitness | 2.25% | 36.04x |
Canada Tax and Finance Research Cluster | 1.01% | 35.86x |
Home Remodeling | 0.57% | 34.82x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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DEMOGRAPHICS
The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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