Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 58.72% 55.13x
Custom Home Lighting Shoppers 58.71% 55.05x
Home Design and Living Publication Readers 59.01% 51.81x
Wine Lovers 57.28% 51.15x
Women's Fitness Enthusiasts 58.50% 50.03x
Cholesterol Researchers 54.38% 49.72x
Home Design Enthusiasts 56.84% 49.09x
Hair Care Shoppers 56.47% 48.82x
Wedding Registrants 56.94% 48.57x
Women's Fashion Magazine Readers 57.02% 48.38x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.92x
Bonobos 0.03% 1.84x
Madewell 0.02% 1.78x
Armani 0.03% 1.76x
REI 0.02% 1.64x
Club Monaco 0.02% 1.64x
Lululemon 0.05% 1.56x
Free People 0.02% 1.50x
Tommy Bahama 0.03% 1.45x
White House Black Market 0.11% 1.42x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is styleblueprint.com.

Website Composition Index
styleblueprint.com 1.11% 57.14x
modernluxury.com 1.31% 56.23x
menupages.com 1.18% 54.52x
food52.com 3.41% 53.54x
xojane.com 3.44% 50.94x
katespade.com 1.71% 50.28x
vacationidea.com 1.59% 49.53x
islands.com 1.27% 48.44x
newyorksocialdiary.com 1.36% 48.28x
society6.com 3.24% 45.43x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.60% 25.68x
Mysticism 0.39% 23.13x
Local & Travel England - East Midlands 0.32% 21.18x
London Tourism 0.25% 21.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 20.54x
England Tourism 0.06% 19.14x
DIY Decoration & Furniture 3.58% 19.08x
London Tourism & Events 0.32% 18.81x
Home Décor, Furniture, & Decorating 0.02% 18.47x
Nutrition & Diabetic Living 1.19% 18.03x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female