LUXURY SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

View All Audiences

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Luxury Travel Researchers.

Interest	Composition	Index
Luxury Travel Researchers	54.81%	38.37x
Hair Care Shoppers	54.23%	37.15x
Women's Fashion Magazine Readers	51.23%	36.70x
Wedding Registrants	51.33%	36.27x
Beach House Second Home Owners	48.61%	34.76x
Women's Fitness Enthusiasts	48.29%	34.42x
Mens Fitness Publication Readers	44.31%	34.29x
Liberal News Readers	39.77%	33.94x
Cholesterol Researchers	44.78%	33.76x
TV Advertising Professionals	46.40%	33.50x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.01%	2.23x
Ann Taylor	0.02%	1.81x
Club Monaco	0.01%	1.80x
Patagonia	0.01%	1.63x
REI	0.02%	1.59x
Zara	0.03%	1.59x
American Apparel	0.03%	1.58x
Intermix	0.01%	1.54x
Hugo Boss	0.01%	1.52x
Tommy Bahama	0.02%	1.44x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is peacefmonline.com.

Website	Composition	Index
peacefmonline.com	0.23%	84.26x
tnuck.com	0.44%	79.36x
cupofjo.com	0.56%	76.30x
oliviapalermo.com	0.36%	73.42x
soludos.com	0.36%	73.26x
luxurytravelmagazine.com	0.25%	71.19x
wonderfullthing.com	0.31%	69.59x
wisteria.com	0.27%	69.36x
cotedetexas.blogspot.com	0.35%	69.18x
themaryn.com	0.19%	67.73x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	5.12%	23.15x
DIY Decoration & Furniture	4.63%	17.28x
European Museums, Restaurants & Events	5.93%	17.04x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity)	3.89%	16.70x
Home Office Products	0.83%	16.35x
Feminism	1.85%	16.28x
Assorted Topics #11347 (Family, Household Wellness, The Beach)	4.26%	16.25x
Assorted Topics #11662 (Viral Media, Paid Traffic)	5.36%	15.94x
London Tourism	0.90%	15.63x
London Tourism & Events	0.57%	15.20x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age and income brackets.

Age

65+

Income

$150,000-$249,999