Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 694.3 Thousand Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 694.3 thousand unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 83.51% 152.21x
Travel Researchers 70.00% 139.46x
Restaurant Researchers 32.79% 82.43x
Home Custom Bedroom Decorators 8.28% 74.12x
Custom Home Lighting Shoppers 8.27% 74.05x
Women’s Lifestyle Blogs Researchers 26.95% 68.22x
Vodka Enthusiasts 19.37% 67.78x
Landscape Architects 35.97% 67.55x
Beach House Second Home Owners 20.19% 67.00x
Home Design Enthusiasts 24.08% 65.70x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.91x
American Apparel 0.01% 1.84x
H&M 0.02% 1.50x
Lululemon 0.01% 1.48x
Lane Bryant 0.01% 1.48x
Old Navy 0.03% 1.40x
Urban Outfitters 0.02% 1.38x
Mens Wearhouse 0.02% 1.35x
Journeys 0.03% 1.28x
Zumiez 0.03% 1.26x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is caribjournal.com.

Website Composition Index
caribjournal.com 4.20% 73.95x
theboutiqueadventurer.com 3.19% 62.04x
luxurycolumnist.com 3.03% 61.08x
traveloffpath.com 16.90% 57.58x
lonelyplanet.com 1.03% 57.09x
savoredjourneys.com 2.60% 55.59x
fitwirr.com 3.57% 52.96x
pointsandtravel.com 2.17% 52.93x
afar.com 4.86% 52.61x
neverstoptraveling.com 1.20% 52.23x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.28% 43.47x
Travel Adventure 12.30% 37.28x
Quebec Vacations 2.25% 31.20x
Caribbean Vacation 2.26% 28.77x
Travel, Food, Fashion & Fitness 2.69% 27.18x
National Parks 0.19% 26.95x
Assorted Topics (Television, Origami, Men's Health) 0.80% 25.52x
Canada Tourism Research Cluster 4.46% 25.10x
Canada Consumer Product Cluster 1.25% 25.09x
Canada Shopping - Kitchenware 0.27% 24.41x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male