Explore the Luxury Second Home Owners Audience
Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Luxury Second Home Owners audience.
INTERESTS
The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 58.72% | 55.13x |
| Custom Home Lighting Shoppers | 58.71% | 55.05x |
| Home Design and Living Publication Readers | 59.01% | 51.81x |
| Wine Lovers | 57.28% | 51.15x |
| Women's Fitness Enthusiasts | 58.50% | 50.03x |
| Cholesterol Researchers | 54.38% | 49.72x |
| Home Design Enthusiasts | 56.84% | 49.09x |
| Hair Care Shoppers | 56.47% | 48.82x |
| Wedding Registrants | 56.94% | 48.57x |
| Women's Fashion Magazine Readers | 57.02% | 48.38x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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APPAREL RETAILERS
The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.92x |
| Bonobos | 0.03% | 1.84x |
| Madewell | 0.02% | 1.78x |
| Armani | 0.03% | 1.76x |
| REI | 0.02% | 1.64x |
| Club Monaco | 0.02% | 1.64x |
| Lululemon | 0.05% | 1.56x |
| Free People | 0.02% | 1.50x |
| Tommy Bahama | 0.03% | 1.45x |
| White House Black Market | 0.11% | 1.42x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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WEBSITES
The Luxury Second Home Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Luxury Second Home Owners audience is styleblueprint.com.
| Website | Composition | Index |
| styleblueprint.com | 1.11% | 57.14x |
| modernluxury.com | 1.31% | 56.23x |
| menupages.com | 1.18% | 54.52x |
| food52.com | 3.41% | 53.54x |
| xojane.com | 3.44% | 50.94x |
| katespade.com | 1.71% | 50.28x |
| vacationidea.com | 1.59% | 49.53x |
| islands.com | 1.27% | 48.44x |
| newyorksocialdiary.com | 1.36% | 48.28x |
| society6.com | 3.24% | 45.43x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 4.60% | 25.68x |
| Mysticism | 0.39% | 23.13x |
| Local & Travel England - East Midlands | 0.32% | 21.18x |
| London Tourism | 0.25% | 21.17x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.16% | 20.54x |
| England Tourism | 0.06% | 19.14x |
| DIY Decoration & Furniture | 3.58% | 19.08x |
| London Tourism & Events | 0.32% | 18.81x |
| Home Décor, Furniture, & Decorating | 0.02% | 18.47x |
| Nutrition & Diabetic Living | 1.19% | 18.03x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
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DEMOGRAPHICS
The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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