Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 54.83% 76.59x
Custom Home Lighting Shoppers 56.64% 73.57x
Wedding Registrants 52.61% 70.71x
Hair Care Shoppers 53.17% 69.91x
Luxury Travel Researchers 55.95% 69.52x
Women's Fitness Enthusiasts 51.50% 69.21x
Women's Fashion Magazine Readers 51.73% 68.74x
Wine Lovers 56.21% 66.94x
Beach House Second Home Owners 50.37% 66.65x
Cholesterol Researchers 48.20% 66.24x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 2.24x
Intermix 0.01% 2.07x
Bonobos 0.06% 2.06x
American Apparel 0.06% 2.03x
Supreme 0.02% 2.01x
Club Monaco 0.01% 1.95x
Armani 0.06% 1.93x
Patagonia 0.03% 1.91x
Banana Republic 0.05% 1.85x
LOFT 0.09% 1.85x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is thecourtjeweller.com.

Website Composition Index
thecourtjeweller.com 1.36% 57.39x
beautyeditor.ca 1.71% 52.73x
stridenation.com 1.39% 52.25x
veranda.com 1.72% 46.03x
cb2.com 1.61% 45.61x
gilt.com 1.34% 45.39x
newyorksocialdiary.com 2.31% 45.13x
departures.com 1.77% 43.33x
farrow-ball.com 1.19% 43.18x
styleatacertainage.com 1.11% 43.17x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 6.42% 30.02x
Mysticism 0.50% 25.42x
Local & Travel England - East Midlands 0.38% 24.70x
Washington D.C. Hotels 0.03% 24.31x
London Tourism 0.66% 23.34x
European Museums, Restaurants & Events 5.40% 22.73x
DIY Decoration & Furniture 5.24% 22.63x
London Tourism & Events 0.53% 22.33x
Home Décor, Furniture, & Decorating 0.06% 22.31x
Home Office Products 0.73% 22.02x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female