LUXURY SECOND HOME OWNERS

Audience Size: 1.9 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	53.10%	66.47x
Custom Home Lighting Shoppers	53.10%	66.47x
Women’s Lifestyle Blogs Researchers	60.32%	61.02x
Home Design and Living Publication Readers	53.04%	60.32x
Women's Fitness Enthusiasts	56.59%	59.33x
Cholesterol Researchers	50.47%	57.74x
Wine Lovers	56.14%	57.22x
Mens Fitness Publication Readers	53.09%	56.21x
Women's Health Researchers	55.22%	55.76x
Home Design Enthusiasts	53.39%	55.41x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.98x
Carhartt	0.05%	0.92x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is maravipost.com.

Website	Composition	Index
maravipost.com	1.08%	54.69x
tatler.com	1.21%	54.08x
manrepeller.com	5.28%	49.82x
thisisinsider.com	2.25%	42.02x
ampproject.org	5.47%	41.20x
thefinancialdiet.com	1.85%	40.58x
factaholics.com	1.00%	39.08x
coastalliving.com	3.33%	39.03x
tasteatlas.com	5.42%	38.34x
metalheadzone.com	2.27%	38.21x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.11%	25.53x
Travel, Food, Fashion & Fitness	4.22%	25.02x
Ireland Cluster	9.62%	24.64x
Perfume, Makeup & Cosmetics	0.47%	23.65x
Mysticism	0.22%	23.31x
Food Cluster	0.19%	23.15x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.08%	23.12x
Custom Gifts	0.35%	22.63x
Cuba & Mexico Media	0.24%	21.79x
Fashion Cluster	13.15%	21.56x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female