Explore the Luxury Second Home Owners Audience
Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.
INTERESTS
The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 56.37% | 72.41x |
| Custom Home Lighting Shoppers | 56.43% | 71.91x |
| Home Design and Living Publication Readers | 52.97% | 67.99x |
| Wine Lovers | 53.91% | 67.36x |
| Wedding Registrants | 51.60% | 66.73x |
| Hair Care Shoppers | 52.13% | 66.63x |
| Women's Fitness Enthusiasts | 51.16% | 66.53x |
| Luxury Travel Researchers | 56.20% | 65.07x |
| Women's Fashion Magazine Readers | 50.44% | 65.00x |
| Home Design Enthusiasts | 53.02% | 63.51x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Curious about what else the Luxury Second Home Owners audience is interested in?
Sign Up
APPAREL RETAILERS
The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 2.91x |
| Supreme | 0.03% | 2.27x |
| Bonobos | 0.13% | 2.09x |
| Intermix | 0.02% | 1.87x |
| Club Monaco | 0.03% | 1.68x |
| Jos A. Bank Clothiers | 0.48% | 1.63x |
| Ralph Lauren | 0.03% | 1.62x |
| REI | 0.02% | 1.57x |
| Ann Taylor | 0.04% | 1.55x |
| Patagonia | 0.02% | 1.53x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Want to find more of the Luxury Second Home Owners audience in the real world?
Sign Up
WEBSITES
The Luxury Second Home Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Luxury Second Home Owners audience is beautyeditor.ca.
| Website | Composition | Index |
| beautyeditor.ca | 1.59% | 62.27x |
| stridenation.com | 1.33% | 59.51x |
| thecourtjeweller.com | 1.51% | 55.45x |
| cb2.com | 1.49% | 53.12x |
| farrow-ball.com | 1.14% | 53.00x |
| newyorksocialdiary.com | 2.34% | 52.82x |
| gilt.com | 1.21% | 52.50x |
| veranda.com | 2.05% | 51.46x |
| departures.com | 1.69% | 51.25x |
| styleatacertainage.com | 1.35% | 50.59x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Want to see more of the websites the Luxury Second Home Owners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 6.82% | 30.29x |
| Mysticism | 0.57% | 26.96x |
| London Tourism | 0.58% | 24.61x |
| Local & Travel England - East Midlands | 0.42% | 23.37x |
| Washington D.C. Hotels | 0.03% | 23.20x |
| European Museums, Restaurants & Events | 5.25% | 22.77x |
| DIY Decoration & Furniture | 5.52% | 22.28x |
| Home Office Products | 0.65% | 21.67x |
| London Tourism & Events | 0.52% | 20.96x |
| Assorted Topics (Television, Origami, Men's Health) | 0.25% | 20.63x |
Composition Percentage:
The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Want to see more of the Content Affinities the Luxury Second Home Owners audience visits?
Sign Up
DEMOGRAPHICS
The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Luxury Second Home Owners audience?
Sign Up