Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 1.9 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 52.65% 62.53x
Home Custom Bedroom Decorators 52.65% 62.53x
Women’s Lifestyle Blogs Researchers 60.05% 58.83x
Home Design and Living Publication Readers 52.88% 56.94x
Women's Fitness Enthusiasts 57.07% 56.16x
Cholesterol Researchers 50.53% 54.83x
Wine Lovers 55.41% 54.41x
Mens Fitness Publication Readers 52.93% 53.63x
Home Design Enthusiasts 52.53% 53.25x
Women's Health Researchers 54.71% 53.00x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.90x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is manrepeller.com.

Website Composition Index
manrepeller.com 3.99% 51.98x
thefinancialdiet.com 1.47% 40.39x
metalheadzone.com 1.83% 39.47x
coastalliving.com 2.28% 39.37x
whatkatewore.com 1.02% 39.30x
conscienhealth.org 1.17% 39.05x
styleatacertainage.com 2.15% 38.53x
cupcakesandcashmere.com 5.06% 38.37x
travelpulse.com 2.07% 36.28x
hurriyetdailynews.com 3.30% 36.19x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.27% 25.54x
Mysticism 0.18% 24.50x
Ireland Cluster 8.47% 23.94x
Perfume, Makeup & Cosmetics 0.44% 23.52x
London Tourism & Events 0.07% 22.64x
Food Cluster 0.12% 22.50x
Custom Gifts 0.19% 21.45x
Fashion Cluster 13.70% 20.96x
Cuba & Mexico Media 0.16% 19.27x
Assorted Topics (Television, Origami, Men's Health) 1.50% 19.12x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female