LUXURY SECOND HOME OWNERS

Audience Size: 1.9 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Custom Home Lighting Shoppers.

Interest	Composition	Index
Custom Home Lighting Shoppers	52.65%	62.53x
Home Custom Bedroom Decorators	52.65%	62.53x
Women’s Lifestyle Blogs Researchers	60.05%	58.83x
Home Design and Living Publication Readers	52.88%	56.94x
Women's Fitness Enthusiasts	57.07%	56.16x
Cholesterol Researchers	50.53%	54.83x
Wine Lovers	55.41%	54.41x
Mens Fitness Publication Readers	52.93%	53.63x
Home Design Enthusiasts	52.53%	53.25x
Women's Health Researchers	54.71%	53.00x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Carhartt.

Location	Composition	Index
Carhartt	0.05%	0.90x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is manrepeller.com.

Website	Composition	Index
manrepeller.com	3.99%	51.98x
thefinancialdiet.com	1.47%	40.39x
metalheadzone.com	1.83%	39.47x
coastalliving.com	2.28%	39.37x
whatkatewore.com	1.02%	39.30x
conscienhealth.org	1.17%	39.05x
styleatacertainage.com	2.15%	38.53x
cupcakesandcashmere.com	5.06%	38.37x
travelpulse.com	2.07%	36.28x
hurriyetdailynews.com	3.30%	36.19x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	4.27%	25.54x
Mysticism	0.18%	24.50x
Ireland Cluster	8.47%	23.94x
Perfume, Makeup & Cosmetics	0.44%	23.52x
London Tourism & Events	0.07%	22.64x
Food Cluster	0.12%	22.50x
Custom Gifts	0.19%	21.45x
Fashion Cluster	13.70%	20.96x
Cuba & Mexico Media	0.16%	19.27x
Assorted Topics (Television, Origami, Men's Health)	1.50%	19.12x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female