LUXURY SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Luxury Travel Researchers.

Interest	Composition	Index
Luxury Travel Researchers	54.98%	39.79x
Hair Care Shoppers	54.21%	38.44x
Wedding Registrants	51.49%	38.34x
Women's Fashion Magazine Readers	51.65%	37.83x
Women's Fitness Enthusiasts	50.29%	36.62x
Beach House Second Home Owners	50.76%	36.18x
Mens Fitness Publication Readers	46.01%	35.59x
Cholesterol Researchers	46.85%	35.37x
TV Advertising Professionals	47.31%	35.32x
Home Design Enthusiasts	52.21%	35.10x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Intermix.

Location	Composition	Index
Intermix	0.01%	1.84x
Urban Outfitters	0.05%	1.59x
Hugo Boss	0.02%	1.54x
American Apparel	0.03%	1.53x
Saint Laurent Paris	0.01%	1.51x
Free People	0.02%	1.44x
Ann Taylor	0.02%	1.40x
Uniqlo	0.01%	1.29x
Talbots	0.05%	1.27x
Club Monaco	0.01%	1.25x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is urbandaddy.com.

Website	Composition	Index
urbandaddy.com	1.05%	61.65x
thecourtjeweller.com	1.49%	60.06x
veranda.com	1.70%	56.10x
beautyeditor.ca	2.54%	55.06x
corcoran.com	1.11%	52.07x
newyorksocialdiary.com	2.53%	52.04x
stridenation.com	1.58%	51.64x
departures.com	1.85%	51.47x
refinery29.com	4.28%	47.88x
manrepeller.com	1.83%	47.21x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	5.72%	23.88x
Washington D.C. Hotels	0.05%	18.17x
European Museums, Restaurants & Events	6.00%	18.13x
DIY Decoration & Furniture	5.06%	17.97x
Home Office Products	0.86%	17.88x
London Tourism	0.86%	17.66x
London Tourism & Events	0.60%	17.22x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity)	4.46%	16.74x
Feminism	1.82%	16.69x
Assorted Topics #11347 (Family, Household Wellness, The Beach)	5.38%	16.25x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female