Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 998.3 Thousand Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 998.3 thousand unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 56.57% 71.44x
Home Custom Bedroom Decorators 56.56% 71.44x
Women’s Lifestyle Blogs Researchers 59.32% 65.24x
Women's Fitness Enthusiasts 57.59% 65.03x
Home Design and Living Publication Readers 54.18% 64.72x
Cholesterol Researchers 51.94% 62.99x
Wine Lovers 56.30% 62.40x
Women's Health Researchers 54.97% 62.15x
Women's Fashion Magazine Readers 57.87% 60.90x
Home Design Enthusiasts 54.54% 60.46x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.24x
Express 0.01% 1.21x
Old Navy 0.02% 1.07x
Carhartt 0.10% 0.92x
Maurices 0.01% 0.79x
Victoria's Secret 0.01% 0.78x
Journeys 0.01% 0.65x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is cruiselawnews.com.

Website Composition Index
cruiselawnews.com 1.70% 53.38x
maravipost.com 1.38% 49.81x
tatler.com 1.50% 47.98x
manrepeller.com 7.40% 47.60x
thisisinsider.com 7.16% 44.07x
dcist.com 1.40% 43.21x
connexionfrance.com 1.39% 42.98x
thefinancialdiet.com 2.54% 41.40x
foodsafetynews.com 1.27% 40.70x
babble.com 3.49% 40.67x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.57% 26.36x
London Tourism & Events 0.14% 25.43x
Ireland Cluster 11.64% 25.41x
Local & Travel England - East Midlands 0.22% 25.19x
Food Cluster 0.32% 23.83x
Dermatology 0.41% 23.67x
European Museums, Restaurants & Events 0.57% 22.96x
Fashion Cluster 12.75% 22.94x
Travel Adventure 6.87% 22.57x
Assorted Topics (Television, Origami, Men's Health) 1.32% 21.77x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female