LUXURY SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Online Home Decor Shoppers.

Interest	Composition	Index
Online Home Decor Shoppers	53.28%	145.63x
Misc-Deal Seekers or Coupon Shoppers	51.09%	138.88x
Grandparents	54.74%	134.14x
Apartment Furniture Shoppers	48.18%	128.83x
Women's Fashion Magazine Readers	48.91%	128.03x
Executive Travelers	46.72%	124.26x
Louisiana Activities Researchers	45.26%	121.68x
Retirees	47.45%	116.83x
Healthy Diet Recipe Researchers	41.61%	112.47x
Career Focused Individuals	40.88%	111.71x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Chicos.

Location	Composition	Index
Chicos	0.01%	1.63x
Carhartt	0.14%	1.07x
Victoria's Secret	0.01%	1.00x
Mens Wearhouse	0.01%	0.95x
Maurices	0.01%	0.85x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is nationaljeweler.com.

Website	Composition	Index
nationaljeweler.com	1.00%	29.35x
traditionalhome.com	1.02%	26.25x
star2.com	1.06%	25.93x
care2.com	1.83%	25.57x
cruiselawnews.com	3.06%	25.00x
travelmarketreport.com	1.19%	24.08x
destinationtips.com	2.02%	23.15x
onekingslane.com	1.88%	23.15x
travelpulse.com	4.26%	22.86x
cupcakesandcashmere.com	6.36%	22.54x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Fashion Cluster.

Content Affinity	Composition	Index
Fashion Cluster	18.98%	44.76x
Local Events & Travel Guide	17.52%	33.88x
Consumer Packaged Goods	15.33%	32.22x
Stay at Home Mom	32.12%	31.69x
San Francisco Bay Area Cluster	22.63%	29.98x
Movie Reviews	18.25%	28.93x
Small Business Resources	37.23%	28.80x
Assorted Topics (Viral Media, Paid Traffic)	21.17%	27.11x
Cruise Vacations	10.22%	27.07x
San Diego Cluster	14.60%	26.64x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female