Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 2.4 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 61.52% 46.43x
Custom Home Lighting Shoppers 61.52% 46.43x
Home Design and Living Publication Readers 58.90% 41.65x
Women’s Lifestyle Blogs Researchers 60.12% 41.60x
Cholesterol Researchers 53.16% 41.48x
Wine Lovers 57.69% 40.97x
Women's Fitness Enthusiasts 62.29% 40.82x
Mens Fitness Publication Readers 53.55% 39.85x
Home Design Enthusiasts 57.14% 39.79x
Women's Health Researchers 58.45% 39.33x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.77x
Jos A. Bank Clothiers 0.01% 1.70x
Chicos 0.02% 1.56x
Banana Republic 0.02% 1.48x
White House Black Market 0.02% 1.41x
Dressbarn 0.01% 1.36x
Mens Wearhouse 0.02% 1.27x
LOFT 0.01% 1.25x
Victoria's Secret 0.02% 1.24x
Gymboree 0.01% 1.24x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is cruiselawnews.com.

Website Composition Index
cruiselawnews.com 2.27% 35.60x
care2.com 1.11% 34.99x
connexionfrance.com 1.66% 34.16x
maravipost.com 1.60% 33.89x
onekingslane.com 1.28% 32.53x
tatler.com 1.93% 31.94x
destinationtips.com 1.26% 31.77x
cupcakesandcashmere.com 5.44% 30.57x
thefinancialdiet.com 3.06% 30.49x
theparisreview.org 1.36% 30.47x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 20.95x
Scuba Diving 0.07% 18.33x
Travel, Food, Fashion & Fitness 5.20% 17.67x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 16.83x
Local & Travel England - East Midlands 0.28% 16.62x
European Museums, Restaurants & Events 0.86% 16.05x
Travel Adventure 8.84% 15.93x
Environmental Conservation 0.10% 15.71x
Ireland Cluster 12.12% 15.70x
Dermatology 0.61% 15.63x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female