Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 391.6 Thousand Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 391.6 thousand unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Travel Researchers.

Interest Composition Index
Travel Researchers 93.05% 185.87x
Luxury Travel Researchers 97.80% 173.37x
Women’s Lifestyle Blogs Researchers 25.02% 128.71x
Work Comes First Travelers 10.31% 128.04x
Restaurant Researchers 44.41% 116.40x
Grandparents 23.89% 89.73x
Women's Fitness Enthusiasts 34.52% 82.61x
Luxury Hotel Guests 34.04% 80.55x
Women's Health Researchers 34.86% 80.08x
Women’s Fashion Blogs Readers 30.96% 79.54x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is H&M.

Location Composition Index
H&M 0.01% 3.34x
Chicos 0.01% 3.00x
Journeys 0.01% 2.33x
Maurices 0.01% 0.85x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is caribjournal.com.

Website Composition Index
caribjournal.com 2.56% 124.74x
insidehalton.com 6.94% 112.44x
timescolonist.com 6.67% 111.85x
dezeen.com 1.66% 111.37x
renx.ca 3.26% 105.91x
thechronicleherald.ca 2.03% 101.25x
kamloopsthisweek.com 1.67% 97.33x
fitwirr.com 4.02% 95.37x
mtlblog.com 4.29% 94.29x
ekathimerini.com 2.39% 93.73x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 3.37% 78.24x
Travel Adventure 13.66% 56.61x
Assorted Topics (Television, Origami, Men's Health) 1.06% 44.28x
Vancouver British Columbia Research Cluster 2.71% 41.68x
Caribbean Vacation 2.30% 40.58x
Perfume, Makeup & Cosmetics 0.67% 39.55x
Canada Consumer Product Cluster 1.58% 37.85x
Travel, Food, Fashion & Fitness 2.25% 36.04x
Canada Tax and Finance Research Cluster 1.01% 35.86x
Home Remodeling 0.57% 34.82x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male