LUXURY SECOND HOME OWNERS

Audience Size: 3.9 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Design and Living Publication Readers.

Interest	Composition	Index
Home Design and Living Publication Readers	58.98%	37.17x
Custom Home Lighting Shoppers	66.26%	36.48x
Home Custom Bedroom Decorators	66.28%	36.48x
Women's Fitness Enthusiasts	58.09%	36.26x
Wine Lovers	58.78%	35.96x
Women's Fashion Magazine Readers	57.32%	35.08x
Hair Care Shoppers	57.83%	34.84x
Wedding Registrants	57.93%	34.25x
Home Design Enthusiasts	58.73%	34.14x
Mens Fitness Publication Readers	53.76%	33.98x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	1.54x
Bonobos	0.01%	1.49x
Madewell	0.02%	1.40x
Zara	0.02%	1.37x
American Apparel	0.03%	1.36x
Lululemon	0.04%	1.36x
Urban Outfitters	0.04%	1.35x
Kate Spade	0.02%	1.31x
REI	0.01%	1.31x
Free People	0.02%	1.29x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is food52.com.

Website	Composition	Index
food52.com	1.56%	29.77x
xojane.com	1.40%	27.41x
cupcakesandcashmere.com	3.77%	26.01x
care2.com	3.06%	25.99x
onesignal.com	2.32%	25.84x
supermarketnews.com	1.02%	24.99x
plantbasednews.org	1.29%	24.97x
freshome.com	2.18%	24.94x
ruggable.com	1.24%	24.83x
gettyimages.com	3.22%	24.78x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	3.77%	20.27x
Mysticism	0.32%	17.68x
Local & Travel England - East Midlands	0.31%	16.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	16.25x
London Tourism	0.14%	15.90x
London Tourism & Events	0.25%	15.52x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.46%	15.08x
Fashion Cluster	9.64%	14.69x
Environmental Conservation	0.08%	14.68x
Dermatology	2.28%	14.67x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female