LUXURY SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Custom Home Lighting Shoppers.

Interest	Composition	Index
Custom Home Lighting Shoppers	58.72%	42.54x
Home Custom Bedroom Decorators	58.72%	42.54x
Hair Care Shoppers	52.17%	41.56x
Women's Fashion Magazine Readers	50.82%	40.86x
Wedding Registrants	51.51%	40.46x
Luxury Travel Researchers	57.38%	40.38x
Women's Fitness Enthusiasts	50.12%	40.29x
TV Advertising Professionals	47.48%	38.60x
Mens Fitness Publication Readers	46.35%	37.98x
Beach House Second Home Owners	52.73%	37.78x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.20x
Express Outlets	0.01%	2.06x
Patagonia	0.03%	1.99x
Madewell	0.03%	1.84x
Calvin Klein	0.02%	1.83x
Levi Strauss	0.02%	1.81x
American Apparel	0.06%	1.77x
Brooks Brothers	0.06%	1.74x
Zara	0.05%	1.72x
Armani	0.04%	1.69x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is thecourtjeweller.com.

Website	Composition	Index
thecourtjeweller.com	1.44%	66.03x
beautyeditor.ca	2.10%	63.97x
stridenation.com	1.47%	60.95x
veranda.com	1.65%	60.03x
gilt.com	1.70%	56.17x
cb2.com	1.93%	54.83x
newyorksocialdiary.com	2.43%	54.26x
refinery29.com	3.72%	52.39x
remodelista.com	3.63%	50.14x
ebags.com	1.38%	49.75x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	6.00%	25.59x
Washington D.C. Hotels	0.05%	21.11x
Mysticism	0.43%	20.04x
London Tourism	0.78%	19.77x
Home Office Products	0.85%	19.67x
European Museums, Restaurants & Events	5.83%	19.43x
London Tourism & Events	0.56%	19.27x
DIY Decoration & Furniture	5.14%	19.19x
Local & Travel England - East Midlands	0.30%	18.94x
Feminism	1.76%	17.72x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female