Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 1.9 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 51.51% 65.20x
Home Custom Bedroom Decorators 51.50% 65.20x
Women’s Lifestyle Blogs Researchers 61.27% 61.87x
Home Design and Living Publication Readers 51.63% 58.38x
Women's Fitness Enthusiasts 57.27% 58.09x
Cholesterol Researchers 49.55% 57.27x
Wine Lovers 54.67% 56.18x
Home Design Enthusiasts 54.40% 56.04x
Mens Fitness Publication Readers 54.23% 55.64x
Women's Health Researchers 53.77% 55.12x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.69x
Jos A. Bank Clothiers 0.02% 1.64x
Eddie Bauer 0.01% 1.45x
White House Black Market 0.02% 1.23x
Chicos 0.02% 1.19x
Mens Wearhouse 0.03% 1.18x
Old Navy 0.04% 1.16x
Gymboree 0.02% 1.12x
Express 0.02% 1.11x
Talbots 0.01% 1.09x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.66% 54.27x
thecourtjeweller.com 3.60% 42.87x
hgtv.ca 5.37% 42.34x
cupcakesandcashmere.com 4.74% 41.25x
styleatacertainage.com 2.13% 41.24x
metalheadzone.com 1.01% 40.46x
arynews.tv 1.64% 39.70x
thefinancialdiet.com 1.02% 39.68x
coastalliving.com 1.23% 38.56x
travelpulse.com 1.20% 37.60x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.27% 26.10x
Perfume, Makeup & Cosmetics 0.47% 24.34x
Custom Gifts 0.12% 24.16x
Mysticism 0.13% 23.44x
Ireland Cluster 7.08% 22.88x
Fashion Cluster 14.04% 20.62x
Disease Cluster 0.08% 19.88x
Cuba & Mexico Media 0.10% 19.23x
Australia & New Zealand Media 2.49% 17.85x
Assorted Topics (Television, Origami, Men's Health) 1.29% 17.33x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female