LUXURY SECOND HOME OWNERS

Audience Size: 3.1 Million Devices

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Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	60.31%	47.56x
Custom Home Lighting Shoppers	60.29%	47.54x
Home Design and Living Publication Readers	57.39%	45.68x
Wine Lovers	57.77%	44.77x
Women's Fitness Enthusiasts	56.45%	44.53x
Hair Care Shoppers	56.15%	43.76x
Women's Fashion Magazine Readers	55.21%	43.60x
Wedding Registrants	55.82%	43.37x
Cholesterol Researchers	54.63%	42.96x
Home Design Enthusiasts	57.01%	42.87x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Supreme.

Location	Composition	Index
Supreme	0.02%	2.55x
Everlane	0.01%	2.05x
Bonobos	0.16%	2.05x
Jos A. Bank Clothiers	0.43%	1.61x
Topshop	0.03%	1.56x
White House Black Market	0.45%	1.45x
Lululemon	0.06%	1.45x
Zara	0.03%	1.42x
Mens Wearhouse	0.63%	1.41x
Intermix	0.01%	1.37x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is thecourtjeweller.com.

Website	Composition	Index
thecourtjeweller.com	1.07%	45.00x
departures.com	1.04%	42.30x
newyorksocialdiary.com	1.36%	38.07x
theconversation.com	1.10%	36.72x
cupcakesandcashmere.com	4.07%	36.71x
food52.com	3.47%	36.06x
styleblueprint.com	1.05%	35.10x
styleatacertainage.com	1.13%	35.04x
veranda.com	1.46%	34.80x
moneyish.com	1.87%	34.79x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	4.90%	22.32x
Mysticism	0.40%	19.59x
London Tourism	0.36%	18.92x
Local & Travel England - East Midlands	0.33%	18.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.21%	17.25x
Washington D.C. Hotels	0.01%	17.16x
London Tourism & Events	0.38%	17.01x
Home Décor, Furniture, & Decorating	0.03%	16.70x
DIY Decoration & Furniture	4.00%	16.61x
Environmental Conservation	0.10%	16.42x

Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Luxury Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female