Dstillery Audiences

LUXURY SECOND HOME OWNERS

Audience Size: 2.9 Million Devices

Explore the Luxury Second Home Owners Audience

Below you'll find more information about the Luxury Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Luxury Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Luxury Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Luxury Second Home Owners audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 62.45% 50.26x
Custom Home Lighting Shoppers 62.45% 50.26x
Home Design and Living Publication Readers 56.36% 48.26x
Wine Lovers 55.94% 46.90x
Women's Fitness Enthusiasts 57.93% 46.39x
Women’s Lifestyle Blogs Researchers 56.43% 44.87x
Hair Care Shoppers 57.30% 44.77x
Cholesterol Researchers 54.45% 44.63x
Home Design Enthusiasts 55.69% 44.18x
Women's Fashion Magazine Readers 57.98% 43.90x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Interest attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Luxury Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Luxury Second Home Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.06x
Chicos 0.01% 1.77x
Old Navy 0.01% 1.35x
Carhartt 0.12% 1.08x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Location attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Luxury Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Luxury Second Home Owners audience is nationaljeweler.com.

Website Composition Index
nationaljeweler.com 1.24% 31.54x
xojane.com 1.06% 30.83x
care2.com 2.95% 30.42x
traditionalhome.com 1.59% 29.77x
star2.com 1.31% 28.93x
food52.com 1.62% 28.65x
ruggable.com 1.20% 28.60x
winespectator.com 1.07% 28.53x
supermarketnews.com 1.03% 28.48x
masondixonknitting.com 1.13% 28.43x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Web attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Luxury Second Home Owners audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.50% 24.95x
London Tourism 0.14% 23.84x
London Tourism & Events 0.31% 22.86x
European Museums, Restaurants & Events 2.28% 19.75x
Food Cluster 1.76% 19.63x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.37% 19.42x
Dermatology 1.87% 19.30x
Mysticism 0.32% 19.24x
Fashion Cluster 12.95% 19.22x
San Francisco Tourism 0.77% 18.76x
Composition Percentage: The overlap percentage between the Luxury Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Luxury Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Luxury Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female