Explore the MLB Fans Audience
Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the MLB Fans audience.
INTERESTS
The MLB Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MLB Fans audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 58.40% | 49.06x |
| NFL Fans | 54.70% | 46.17x |
| NCAA Fans | 42.53% | 45.22x |
| Olympic Sports Enthusiasts | 56.75% | 45.17x |
| Fantasy Football Enthusiasts | 52.95% | 42.58x |
| Washington Nationals Fans | 55.16% | 40.47x |
| Los Angeles Rams Fans | 46.32% | 39.88x |
| San Francisco 49ers Fans | 42.70% | 38.16x |
| New York Yankees Fans | 44.34% | 37.52x |
| San Francisco Giants Fans | 53.12% | 36.58x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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APPAREL RETAILERS
The MLB Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MLB Fans audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.45x |
| Talbots | 0.02% | 1.34x |
| H&M | 0.02% | 1.21x |
| Dressbarn | 0.02% | 1.18x |
| White House Black Market | 0.03% | 1.16x |
| Eddie Bauer | 0.01% | 1.12x |
| Jos A. Bank Clothiers | 0.02% | 1.11x |
| Express | 0.03% | 1.11x |
| Maurices | 0.05% | 1.09x |
| Mens Wearhouse | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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WEBSITES
The MLB Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.
| Website | Composition | Index |
| baseballprospectus.com | 1.01% | 73.21x |
| mlbdailydish.com | 1.22% | 68.05x |
| fishstripes.com | 1.95% | 67.96x |
| mlb.mlb.com | 1.88% | 67.36x |
| bucsdugout.com | 2.02% | 66.25x |
| southsidesox.com | 3.87% | 65.81x |
| soxmachine.com | 1.33% | 64.64x |
| thegoodphight.com | 3.51% | 64.29x |
| rumbunter.com | 3.08% | 63.76x |
| elitesportsny.com | 1.03% | 63.65x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MLB Fans audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.24% | 27.04x |
| Illinois College Sports | 0.80% | 24.02x |
| Upstate New York State Athletics | 0.07% | 23.98x |
| College Sports | 0.46% | 23.93x |
| Motorsports | 0.54% | 19.01x |
| Florida College Athletics | 1.09% | 18.98x |
| Pac 12 Sports | 1.92% | 18.35x |
| Fantasy Sports | 27.42% | 18.33x |
| Southeast College Athletics | 1.51% | 17.26x |
| New England & Ivy League Sports | 0.97% | 16.53x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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DEMOGRAPHICS
The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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