Dstillery Audiences

MLB FANS

Audience Size: 2.3 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 49.56% 37.77x
Fantasy Football Enthusiasts 47.99% 35.80x
NCAA Fans 47.18% 34.30x
Boston Red Sox Fans 45.53% 33.81x
NBA Fans 47.45% 33.64x
New York Yankees Fans 48.35% 33.02x
March Madness Enthusiasts 40.33% 32.84x
Los Angeles Rams Fans 41.52% 32.39x
Washington Nationals Fans 46.60% 31.42x
San Francisco 49ers Fans 38.80% 30.33x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.78x
Club Monaco 0.01% 1.57x
Supreme 0.01% 1.52x
Gymboree 0.05% 1.47x
Urban Outfitters 0.06% 1.45x
Ann Taylor 0.03% 1.41x
Chicos 0.07% 1.36x
Lululemon 0.07% 1.36x
Hugo Boss 0.02% 1.36x
Journeys 0.04% 1.35x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.

Website Composition Index
baseballprospectus.com 2.35% 127.93x
baseballamerica.com 10.05% 111.37x
masnsports.com 1.73% 110.42x
minorleagueball.com 7.91% 106.55x
indians.mlb.com 1.00% 97.59x
baseballpress.com 1.50% 97.56x
mlbdailydish.com 6.56% 96.83x
fishstripes.com 2.30% 94.45x
fangraphs.com 22.75% 92.33x
draysbay.com 2.58% 92.31x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.09% 26.55x
Sports Apparel 1.81% 20.80x
Pac 12 Sports 4.25% 19.79x
Virginia Athletics 1.05% 18.54x
Fantasy Sports 30.65% 18.29x
Florida College Athletics 8.03% 17.81x
Lacrosse College Athletics 2.72% 17.52x
Southeast College Athletics 3.15% 16.28x
Upstate New York State Athletics 0.34% 15.84x
Tennis, Golf & Boxing 10.77% 15.19x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male