Dstillery Audiences

MLB FANS

Audience Size: 3.1 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 57.18% 38.96x
ESPN Enthusiasts 57.45% 38.86x
Olympic Sports Enthusiasts 63.85% 36.20x
NCAA Fans 50.95% 36.06x
Fantasy Football Enthusiasts 55.87% 35.07x
Los Angeles Rams Fans 51.20% 33.32x
San Francisco 49ers Fans 49.24% 31.33x
NBA Fans 50.43% 31.13x
Cleveland Cavaliers Fans 41.25% 31.12x
College Football Fans 46.82% 30.56x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.89x
White House Black Market 0.01% 1.34x
Old Navy 0.02% 1.33x
Maurices 0.02% 1.30x
Journeys 0.01% 1.26x
Mens Wearhouse 0.01% 1.15x
Carhartt 0.18% 1.12x
Victoria's Secret 0.01% 1.10x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is minorleagueball.com.

Website Composition Index
minorleagueball.com 1.26% 62.98x
baseballprospectus.com 1.01% 59.04x
beyondtheboxscore.com 5.83% 55.57x
marlinmaniac.com 1.06% 55.13x
mccoveychronicles.com 2.34% 54.95x
halohangout.com 2.17% 54.83x
puckettspond.com 1.24% 54.47x
athleticsnation.com 1.54% 54.20x
southsidesox.com 1.74% 54.16x
mlbdailydish.com 2.31% 53.88x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.41% 29.77x
Florida College Athletics 3.69% 22.18x
College Sports 1.45% 21.33x
Pac 12 Sports 0.84% 21.25x
Cars, Travel & Food 0.03% 21.25x
Fantasy Sports 33.80% 20.93x
Upstate New York State Athletics 0.17% 20.84x
Virginia Athletics 0.44% 20.58x
Southeast College Athletics 1.23% 20.11x
Tennis, Golf & Boxing 6.62% 20.05x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male