Dstillery Audiences

MLB FANS

Audience Size: 2.2 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 48.96% 38.33x
Fantasy Football Enthusiasts 46.66% 36.08x
NCAA Fans 46.44% 35.28x
Boston Red Sox Fans 44.74% 35.25x
NBA Fans 47.28% 35.03x
New York Yankees Fans 48.70% 33.90x
March Madness Enthusiasts 40.92% 33.60x
Los Angeles Rams Fans 39.95% 32.23x
San Francisco 49ers Fans 38.01% 29.71x
College Football Fans 45.21% 28.81x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.86x
American Apparel 0.04% 1.52x
Ann Taylor 0.03% 1.49x
Levi Strauss 0.01% 1.48x
The North Face 0.03% 1.39x
Forever 21 0.05% 1.38x
Urban Outfitters 0.05% 1.35x
H&M 0.04% 1.34x
Chicos 0.05% 1.33x
Joe's Jeans 0.00% 1.33x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.

Website Composition Index
baseballprospectus.com 2.68% 136.15x
nextimpulsesports.com 0.50% 123.27x
baseballamerica.com 10.48% 123.18x
baseballhq.com 0.36% 116.43x
fanragsports.com 0.70% 115.26x
masnsports.com 1.98% 114.92x
royals.mlb.com 0.76% 114.02x
soxmachine.com 0.50% 110.08x
districtondeck.com 0.80% 109.31x
profootballfocus.com 0.37% 109.06x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.85% 30.64x
Sports Apparel 1.72% 22.74x
Pac 12 Sports 4.14% 20.38x
Virginia Athletics 1.05% 18.52x
Florida College Athletics 7.81% 18.04x
Fantasy Sports 30.20% 17.62x
Lacrosse College Athletics 2.77% 17.03x
Southeast College Athletics 3.10% 16.44x
Upstate New York State Athletics 0.34% 15.33x
College Sports 2.66% 14.99x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999