Explore the MLB Fans Audience
Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the MLB Fans audience.
INTERESTS
The MLB Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.
| Interest | Composition | Index |
| Baseball Enthusiasts | 62.90% | 68.51x |
| Fantasy Football Enthusiasts | 51.38% | 55.45x |
| Boston Red Sox Fans | 43.62% | 53.05x |
| NFL Fans | 49.58% | 52.94x |
| ESPN Enthusiasts | 48.08% | 52.27x |
| Washington Nationals Fans | 45.45% | 51.30x |
| New York Yankees Fans | 44.71% | 51.04x |
| NCAA Fans | 47.44% | 49.05x |
| Los Angeles Rams Fans | 39.04% | 48.08x |
| Miami Marlins Fans | 43.81% | 47.42x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Curious about what else the MLB Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The MLB Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MLB Fans audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.39% | 1.56x |
| Mens Wearhouse | 0.52% | 1.27x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Want to find more of the MLB Fans audience in the real world?
Sign Up
WEBSITES
The MLB Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.
| Website | Composition | Index |
| baseballprospectus.com | 1.90% | 122.32x |
| minorleagueball.com | 6.84% | 112.09x |
| mlbdailydish.com | 5.86% | 101.30x |
| puckettspond.com | 1.07% | 100.81x |
| masnsports.com | 1.46% | 96.96x |
| 101sports.com | 1.27% | 95.23x |
| fishstripes.com | 3.05% | 94.24x |
| districtondeck.com | 1.09% | 92.78x |
| pitcherlist.com | 2.42% | 90.22x |
| baseballpress.com | 1.43% | 90.13x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Want to see more of the websites the MLB Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MLB Fans audience is Sports Apparel.
| Content Affinity | Composition | Index |
| Sports Apparel | 1.57% | 28.75x |
| Fantasy Sports | 31.95% | 25.16x |
| Pac 12 Sports | 4.22% | 23.64x |
| Lacrosse College Athletics | 2.57% | 20.40x |
| Florida College Athletics | 8.52% | 20.08x |
| Southeast College Athletics | 3.53% | 18.57x |
| College Sports | 2.89% | 18.04x |
| Sports News & Apparel | 23.58% | 16.78x |
| Tennis, Golf & Boxing | 11.99% | 16.19x |
| New England & Ivy League Sports | 5.49% | 16.12x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Want to see more of the Content Affinities the MLB Fans audience visits?
Sign Up
DEMOGRAPHICS
The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the MLB Fans audience?
Sign Up