Dstillery Audiences

MLB FANS

Audience Size: 3.6 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 65.16% 53.22x
NFL Fans 55.27% 45.61x
ESPN Enthusiasts 55.38% 45.54x
Olympic Sports Enthusiasts 62.69% 42.84x
Fantasy Football Enthusiasts 53.58% 42.41x
NCAA Fans 51.11% 42.33x
Boston Red Sox Fans 48.32% 40.36x
New York Yankees Fans 48.28% 40.25x
Los Angeles Rams Fans 49.34% 40.17x
Washington Nationals Fans 49.07% 39.78x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.67x
Jos A. Bank Clothiers 0.04% 1.50x
Bonobos 0.01% 1.50x
Club Monaco 0.01% 1.46x
Lululemon 0.04% 1.44x
Talbots 0.03% 1.38x
Urban Outfitters 0.03% 1.35x
The North Face 0.01% 1.31x
Brooks Brothers 0.02% 1.29x
Banana Republic 0.07% 1.26x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is minorleagueball.com.

Website Composition Index
minorleagueball.com 2.30% 76.76x
mlbdailydish.com 3.10% 66.05x
awfulannouncing.com 1.30% 63.59x
baseballprospectus.com 1.29% 63.49x
faketeams.com 1.18% 63.48x
fishstripes.com 1.91% 62.91x
beyondtheboxscore.com 6.25% 62.42x
fangraphs.com 17.19% 61.27x
marlinmaniac.com 1.03% 61.02x
weei.com 2.05% 60.12x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.72% 29.88x
Sports Apparel 0.89% 25.34x
Pac 12 Sports 1.99% 20.58x
Virginia Athletics 0.65% 18.03x
Lacrosse College Athletics 1.42% 17.76x
Florida College Athletics 5.49% 17.57x
Southeast College Athletics 1.93% 17.19x
Fantasy Sports 33.99% 17.09x
Tennis, Golf & Boxing 9.55% 16.98x
Cars, Travel & Food 0.31% 16.92x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male