Dstillery Audiences

MLB FANS

Audience Size: 2.2 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 62.90% 68.51x
Fantasy Football Enthusiasts 51.38% 55.45x
Boston Red Sox Fans 43.62% 53.05x
NFL Fans 49.58% 52.94x
ESPN Enthusiasts 48.08% 52.27x
Washington Nationals Fans 45.45% 51.30x
New York Yankees Fans 44.71% 51.04x
NCAA Fans 47.44% 49.05x
Los Angeles Rams Fans 39.04% 48.08x
Miami Marlins Fans 43.81% 47.42x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.56x
Mens Wearhouse 0.52% 1.27x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.

Website Composition Index
baseballprospectus.com 1.90% 122.32x
minorleagueball.com 6.84% 112.09x
mlbdailydish.com 5.86% 101.30x
puckettspond.com 1.07% 100.81x
masnsports.com 1.46% 96.96x
101sports.com 1.27% 95.23x
fishstripes.com 3.05% 94.24x
districtondeck.com 1.09% 92.78x
pitcherlist.com 2.42% 90.22x
baseballpress.com 1.43% 90.13x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 1.57% 28.75x
Fantasy Sports 31.95% 25.16x
Pac 12 Sports 4.22% 23.64x
Lacrosse College Athletics 2.57% 20.40x
Florida College Athletics 8.52% 20.08x
Southeast College Athletics 3.53% 18.57x
College Sports 2.89% 18.04x
Sports News & Apparel 23.58% 16.78x
Tennis, Golf & Boxing 11.99% 16.19x
New England & Ivy League Sports 5.49% 16.12x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male