Dstillery Audiences

MLB FANS

Audience Size: 2.1 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 58.40% 49.06x
NFL Fans 54.70% 46.17x
NCAA Fans 42.53% 45.22x
Olympic Sports Enthusiasts 56.75% 45.17x
Fantasy Football Enthusiasts 52.95% 42.58x
Washington Nationals Fans 55.16% 40.47x
Los Angeles Rams Fans 46.32% 39.88x
San Francisco 49ers Fans 42.70% 38.16x
New York Yankees Fans 44.34% 37.52x
San Francisco Giants Fans 53.12% 36.58x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.45x
Talbots 0.02% 1.34x
H&M 0.02% 1.21x
Dressbarn 0.02% 1.18x
White House Black Market 0.03% 1.16x
Eddie Bauer 0.01% 1.12x
Jos A. Bank Clothiers 0.02% 1.11x
Express 0.03% 1.11x
Maurices 0.05% 1.09x
Mens Wearhouse 0.03% 1.07x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.

Website Composition Index
baseballprospectus.com 1.01% 73.21x
mlbdailydish.com 1.22% 68.05x
fishstripes.com 1.95% 67.96x
mlb.mlb.com 1.88% 67.36x
bucsdugout.com 2.02% 66.25x
southsidesox.com 3.87% 65.81x
soxmachine.com 1.33% 64.64x
thegoodphight.com 3.51% 64.29x
rumbunter.com 3.08% 63.76x
elitesportsny.com 1.03% 63.65x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.24% 27.04x
Illinois College Sports 0.80% 24.02x
Upstate New York State Athletics 0.07% 23.98x
College Sports 0.46% 23.93x
Motorsports 0.54% 19.01x
Florida College Athletics 1.09% 18.98x
Pac 12 Sports 1.92% 18.35x
Fantasy Sports 27.42% 18.33x
Southeast College Athletics 1.51% 17.26x
New England & Ivy League Sports 0.97% 16.53x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male