Explore the MLB Fans Audience
Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the MLB Fans audience.
INTERESTS
The MLB Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MLB Fans audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 57.17% | 35.71x |
| NFL Fans | 57.25% | 35.39x |
| NCAA Fans | 50.40% | 32.92x |
| Olympic Sports Enthusiasts | 63.34% | 32.73x |
| Fantasy Football Enthusiasts | 54.59% | 31.44x |
| Los Angeles Rams Fans | 48.87% | 29.90x |
| San Francisco 49ers Fans | 47.88% | 28.21x |
| Cleveland Cavaliers Fans | 39.92% | 27.42x |
| Kansas City Chiefs Fans | 45.88% | 27.31x |
| NBA Fans | 50.35% | 27.30x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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APPAREL RETAILERS
The MLB Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MLB Fans audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 1.49x |
| Dressbarn | 0.01% | 1.40x |
| Express | 0.01% | 1.37x |
| Jos A. Bank Clothiers | 0.01% | 1.37x |
| LOFT | 0.01% | 1.36x |
| Victoria's Secret | 0.02% | 1.27x |
| Buckle | 0.01% | 1.22x |
| Maurices | 0.02% | 1.22x |
| Chicos | 0.01% | 1.21x |
| Journeys | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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WEBSITES
The MLB Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MLB Fans audience is halohangout.com.
| Website | Composition | Index |
| halohangout.com | 2.09% | 50.15x |
| marlinmaniac.com | 1.01% | 49.94x |
| beyondtheboxscore.com | 5.49% | 49.63x |
| puckettspond.com | 1.14% | 49.58x |
| friarsonbase.com | 1.07% | 49.35x |
| mlbdailydish.com | 2.05% | 47.87x |
| southsidesox.com | 1.76% | 47.45x |
| bucsdugout.com | 1.51% | 47.18x |
| roxpile.com | 1.31% | 47.15x |
| profootballweekly.com | 1.58% | 46.98x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.34% | 25.66x |
| Florida College Athletics | 3.27% | 20.52x |
| Virginia Athletics | 0.35% | 20.14x |
| Pac 12 Sports | 0.80% | 19.94x |
| Lacrosse College Athletics | 0.86% | 19.70x |
| College Sports | 1.24% | 19.57x |
| Upstate New York State Athletics | 0.15% | 18.63x |
| New England & Ivy League Sports | 1.90% | 18.02x |
| Southeast College Athletics | 1.05% | 17.77x |
| Tennis, Golf & Boxing | 5.68% | 17.64x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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DEMOGRAPHICS
The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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