Dstillery Audiences

MLB FANS

Audience Size: 1.5 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 56.94% 63.47x
NFL Fans 55.68% 62.34x
NCAA Fans 48.26% 59.40x
Olympic Sports Enthusiasts 61.05% 58.20x
Fantasy Football Enthusiasts 54.11% 54.93x
Los Angeles Rams Fans 48.50% 51.88x
San Francisco 49ers Fans 46.25% 51.40x
Cleveland Cavaliers Fans 38.18% 50.10x
Cincinnati Bengals Fans 44.87% 48.15x
NBA Fans 47.91% 47.83x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.07x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is mlbdailydish.com.

Website Composition Index
mlbdailydish.com 1.21% 69.27x
beyondtheboxscore.com 3.79% 66.29x
baseballprospectus.com 1.22% 64.02x
friarsonbase.com 1.09% 63.50x
halohangout.com 2.42% 63.22x
lasportshub.com 1.54% 62.54x
aroundthefoghorn.com 1.36% 62.30x
milehighreport.com 2.12% 62.09x
bucsdugout.com 1.75% 61.70x
profootballhof.com 1.12% 61.44x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.34% 29.75x
Florida College Athletics 1.66% 28.66x
College Sports 0.60% 28.14x
Illinois College Sports 0.56% 27.44x
Tennis, Golf & Boxing 2.33% 27.30x
Horse Racing 0.59% 26.58x
Institutional Investing 0.16% 26.07x
Fantasy Sports 30.00% 24.95x
New England & Ivy League Sports 0.88% 20.70x
Southeast College Athletics 1.18% 20.27x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male