Dstillery Audiences

MLB FANS

Audience Size: 4.3 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 65.90% 40.30x
NFL Fans 55.33% 36.36x
ESPN Enthusiasts 56.35% 35.89x
Olympic Sports Enthusiasts 64.05% 33.54x
Fantasy Football Enthusiasts 54.24% 33.19x
NCAA Fans 52.71% 33.08x
Los Angeles Rams Fans 49.41% 32.35x
New York Yankees Fans 47.28% 32.29x
Boston Red Sox Fans 47.66% 32.03x
Washington Nationals Fans 49.46% 30.25x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Talbots.

Location Composition Index
Talbots 0.04% 1.44x
Patagonia 0.01% 1.30x
Ralph Lauren 0.02% 1.29x
Jos A. Bank Clothiers 0.05% 1.27x
Dressbarn 0.04% 1.26x
REI 0.01% 1.26x
Chicos 0.06% 1.17x
Ann Taylor 0.02% 1.16x
Lululemon 0.04% 1.15x
Lane Bryant 0.04% 1.15x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is minorleagueball.com.

Website Composition Index
minorleagueball.com 1.71% 52.74x
baseballprospectus.com 1.02% 46.68x
mlbdailydish.com 2.61% 45.43x
weei.com 1.35% 44.47x
gaslampball.com 1.07% 44.30x
fishstripes.com 1.61% 44.28x
fangraphs.com 14.53% 43.97x
beyondtheboxscore.com 5.51% 43.12x
mccoveychronicles.com 3.18% 42.18x
truebluela.com 2.94% 42.17x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.64% 26.61x
Sports Apparel 0.97% 20.30x
Pac 12 Sports 1.78% 18.98x
Virginia Athletics 0.59% 17.56x
Florida College Athletics 5.19% 17.01x
Lacrosse College Athletics 1.30% 16.63x
Southeast College Athletics 1.75% 16.58x
Tennis, Golf & Boxing 8.96% 15.86x
Fantasy Sports 34.77% 15.62x
Upstate New York State Athletics 0.23% 15.61x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male