Dstillery Audiences

MLB FANS

Audience Size: 3.2 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 54.39% 38.33x
ESPN Enthusiasts 58.37% 37.83x
NCAA Fans 49.91% 35.80x
Olympic Sports Enthusiasts 63.27% 35.77x
Fantasy Football Enthusiasts 54.70% 35.45x
Los Angeles Rams Fans 49.72% 33.77x
Boston Red Sox Fans 46.08% 31.43x
New York Yankees Fans 45.79% 31.31x
San Francisco 49ers Fans 47.69% 31.20x
NBA Fans 50.45% 30.96x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.69x
Chicos 0.01% 1.54x
Journeys 0.01% 1.28x
Old Navy 0.01% 1.23x
Carhartt 0.14% 1.17x
Victoria's Secret 0.01% 1.03x
Mens Wearhouse 0.01% 0.74x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is minorleagueball.com.

Website Composition Index
minorleagueball.com 1.77% 63.30x
baseballprospectus.com 1.11% 57.94x
mlbdailydish.com 2.81% 55.68x
dodgersdigest.com 1.14% 55.61x
gaslampball.com 1.14% 54.48x
mccoveychronicles.com 3.00% 54.25x
athleticsnation.com 1.93% 53.80x
fishstripes.com 1.91% 53.62x
puckettspond.com 1.43% 53.49x
friarsonbase.com 1.22% 53.13x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.52% 28.74x
Pac 12 Sports 1.16% 21.73x
Upstate New York State Athletics 0.22% 20.71x
Florida College Athletics 4.52% 20.66x
Fantasy Sports 35.92% 19.62x
College Sports 1.63% 19.27x
Lacrosse College Athletics 1.15% 19.08x
Virginia Athletics 0.52% 19.03x
Tennis, Golf & Boxing 8.01% 18.96x
Southeast College Athletics 1.50% 18.84x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male