Dstillery Audiences

MLB FANS

Audience Size: 2.4 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 57.17% 35.71x
NFL Fans 57.25% 35.39x
NCAA Fans 50.40% 32.92x
Olympic Sports Enthusiasts 63.34% 32.73x
Fantasy Football Enthusiasts 54.59% 31.44x
Los Angeles Rams Fans 48.87% 29.90x
San Francisco 49ers Fans 47.88% 28.21x
Cleveland Cavaliers Fans 39.92% 27.42x
Kansas City Chiefs Fans 45.88% 27.31x
NBA Fans 50.35% 27.30x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.49x
Dressbarn 0.01% 1.40x
Express 0.01% 1.37x
Jos A. Bank Clothiers 0.01% 1.37x
LOFT 0.01% 1.36x
Victoria's Secret 0.02% 1.27x
Buckle 0.01% 1.22x
Maurices 0.02% 1.22x
Chicos 0.01% 1.21x
Journeys 0.02% 1.16x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is halohangout.com.

Website Composition Index
halohangout.com 2.09% 50.15x
marlinmaniac.com 1.01% 49.94x
beyondtheboxscore.com 5.49% 49.63x
puckettspond.com 1.14% 49.58x
friarsonbase.com 1.07% 49.35x
mlbdailydish.com 2.05% 47.87x
southsidesox.com 1.76% 47.45x
bucsdugout.com 1.51% 47.18x
roxpile.com 1.31% 47.15x
profootballweekly.com 1.58% 46.98x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.34% 25.66x
Florida College Athletics 3.27% 20.52x
Virginia Athletics 0.35% 20.14x
Pac 12 Sports 0.80% 19.94x
Lacrosse College Athletics 0.86% 19.70x
College Sports 1.24% 19.57x
Upstate New York State Athletics 0.15% 18.63x
New England & Ivy League Sports 1.90% 18.02x
Southeast College Athletics 1.05% 17.77x
Tennis, Golf & Boxing 5.68% 17.64x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male