Dstillery Audiences

MLB FANS

Audience Size: 3.4 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 66.79% 53.13x
ESPN Enthusiasts 55.42% 44.53x
NFL Fans 55.53% 44.15x
Fantasy Football Enthusiasts 54.14% 42.13x
NCAA Fans 51.14% 41.50x
Olympic Sports Enthusiasts 62.33% 41.08x
Boston Red Sox Fans 49.39% 40.35x
Washington Nationals Fans 51.27% 40.00x
New York Yankees Fans 49.23% 40.00x
Los Angeles Rams Fans 48.64% 39.20x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Bonobos.

Location Composition Index
Bonobos 0.15% 1.78x
Jos A. Bank Clothiers 0.44% 1.66x
Supreme 0.01% 1.56x
White House Black Market 0.52% 1.52x
Topshop 0.03% 1.52x
Mens Wearhouse 0.63% 1.41x
Saint Laurent Paris 0.01% 1.37x
Madewell 0.02% 1.34x
Johnston and Murphy 0.71% 1.32x
Tommy Bahama 0.04% 1.22x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is minorleagueball.com.

Website Composition Index
minorleagueball.com 2.86% 73.92x
mlbdailydish.com 3.30% 66.91x
faketeams.com 1.39% 64.87x
fishstripes.com 2.00% 64.51x
beyondtheboxscore.com 6.39% 62.67x
fantasyalarm.com 1.03% 62.16x
baseballprospectus.com 1.21% 61.99x
southsidesox.com 1.91% 60.88x
marlinmaniac.com 1.11% 60.40x
awfulannouncing.com 1.73% 60.17x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.81% 28.53x
Sports Apparel 0.85% 25.97x
Pac 12 Sports 2.24% 21.14x
Virginia Athletics 0.72% 18.19x
Florida College Athletics 5.72% 17.66x
Lacrosse College Athletics 1.56% 17.65x
Southeast College Athletics 2.16% 17.25x
Upstate New York State Athletics 0.24% 16.43x
Fantasy Sports 32.81% 16.27x
College Sports 1.96% 16.05x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male