Dstillery Audiences

MLB FANS

Audience Size: 2.4 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 57.33% 45.95x
NFL Fans 52.82% 44.37x
NCAA Fans 46.04% 41.93x
Olympic Sports Enthusiasts 56.65% 41.42x
Fantasy Football Enthusiasts 54.08% 41.33x
Washington Nationals Fans 53.66% 38.06x
Los Angeles Rams Fans 46.16% 37.65x
San Francisco 49ers Fans 42.35% 36.82x
New York Yankees Fans 44.61% 35.53x
Boston Red Sox Fans 46.47% 35.20x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.36x
Lululemon 0.01% 1.33x
Mens Wearhouse 0.04% 1.32x
Michael Kors 0.01% 1.28x
H&M 0.02% 1.28x
Eddie Bauer 0.01% 1.18x
LOFT 0.02% 1.18x
Banana Republic 0.02% 1.16x
Journeys 0.04% 1.12x
Gap 0.02% 1.10x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.

Website Composition Index
baseballprospectus.com 1.26% 64.14x
letsgotribe.com 1.48% 59.99x
mlbdailydish.com 1.43% 58.97x
mlb.mlb.com 2.48% 58.28x
fishstripes.com 2.17% 58.19x
bucsdugout.com 2.14% 56.96x
beyondtheboxscore.com 4.39% 55.61x
elitesportsny.com 1.82% 55.18x
metsmerizedonline.com 5.08% 54.55x
vivaelbirdos.com 5.20% 54.53x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.34% 29.52x
Illinois College Sports 0.64% 28.80x
College Sports 0.59% 24.86x
Florida College Athletics 1.42% 23.52x
Pac 12 Sports 1.81% 20.02x
Southeast College Athletics 1.43% 19.29x
Horse Racing 0.30% 19.03x
New England & Ivy League Sports 0.95% 18.86x
Fantasy Sports 28.25% 18.71x
Upstate New York State Athletics 0.04% 18.32x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male