Dstillery Audiences

MLB FANS

Audience Size: 2.1 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 65.23% 47.54x
Fantasy Football Enthusiasts 49.97% 38.84x
ESPN Enthusiasts 47.26% 36.41x
Washington Nationals Fans 46.31% 36.35x
Boston Red Sox Fans 45.33% 36.31x
NFL Fans 47.13% 35.96x
New York Yankees Fans 46.80% 34.47x
NCAA Fans 45.27% 34.23x
Miami Marlins Fans 45.38% 33.19x
Los Angeles Rams Fans 39.04% 31.91x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.89x
The North Face 0.05% 1.83x
Supreme 0.02% 1.78x
Uniqlo 0.04% 1.75x
Patagonia 0.03% 1.72x
Eddie Bauer 0.06% 1.63x
Zara 0.05% 1.61x
Jos A. Bank Clothiers 0.54% 1.59x
Club Monaco 0.03% 1.58x
Lululemon 0.11% 1.56x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.

Website Composition Index
baseballprospectus.com 1.84% 92.94x
minorleagueball.com 6.52% 90.33x
masnsports.com 1.32% 79.57x
mlbdailydish.com 6.04% 79.40x
101sports.com 1.14% 77.70x
fishstripes.com 3.35% 76.08x
districtondeck.com 1.07% 75.58x
pitcherlist.com 2.90% 75.03x
southsideshowdown.com 1.08% 74.23x
baseballpress.com 1.38% 73.75x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.28% 26.86x
Sports Apparel 1.52% 22.26x
Pac 12 Sports 4.04% 20.36x
Fantasy Sports 30.87% 19.89x
Virginia Athletics 0.96% 18.38x
Lacrosse College Athletics 2.03% 17.71x
Florida College Athletics 8.02% 17.58x
Southeast College Athletics 3.20% 16.39x
College Sports 2.58% 16.37x
Upstate New York State Athletics 0.28% 15.33x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male