Dstillery Audiences

MLB FANS

Audience Size: 2.3 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 61.66% 46.36x
NFL Fans 49.57% 39.50x
ESPN Enthusiasts 48.57% 39.12x
Fantasy Football Enthusiasts 49.85% 38.43x
Boston Red Sox Fans 44.80% 35.87x
NCAA Fans 48.74% 35.35x
New York Yankees Fans 45.74% 35.32x
NBA Fans 48.03% 34.30x
Los Angeles Rams Fans 41.41% 34.11x
Washington Nationals Fans 46.37% 33.11x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Columbia.

Location Composition Index
Columbia 0.02% 1.82x
Madewell 0.03% 1.66x
LL Bean 0.01% 1.60x
Hugo Boss 0.05% 1.57x
Ralph Lauren 0.01% 1.51x
Free People 0.03% 1.47x
Jos A. Bank Clothiers 0.24% 1.42x
Kate Spade 0.03% 1.42x
Club Monaco 0.01% 1.42x
Zara 0.04% 1.41x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.

Website Composition Index
baseballprospectus.com 1.96% 135.75x
minorleagueball.com 6.97% 118.28x
masnsports.com 1.47% 111.34x
baseballpress.com 1.25% 108.25x
mlbdailydish.com 5.96% 106.41x
puckettspond.com 1.06% 103.86x
fishstripes.com 2.65% 100.26x
baseballamerica.com 11.21% 99.34x
101sports.com 1.38% 98.17x
draysbay.com 2.67% 97.07x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.45% 24.67x
Sports Apparel 1.69% 23.91x
Fantasy Sports 30.18% 21.75x
Pac 12 Sports 4.44% 20.00x
Lacrosse College Athletics 2.66% 18.56x
Florida College Athletics 8.23% 18.39x
Virginia Athletics 1.13% 18.24x
Southeast College Athletics 3.41% 16.23x
College Sports 2.90% 15.96x
Alternative Streaming Services 0.55% 15.61x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male