Dstillery Audiences

MLB FANS

Audience Size: 2.8 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 66.51% 89.57x
Fantasy Football Enthusiasts 50.91% 71.27x
ESPN Enthusiasts 47.59% 69.04x
Boston Red Sox Fans 45.06% 67.43x
NFL Fans 45.97% 66.03x
Washington Nationals Fans 47.85% 65.92x
New York Yankees Fans 45.31% 64.89x
NCAA Fans 43.33% 64.17x
Miami Marlins Fans 46.26% 61.47x
Los Angeles Rams Fans 38.01% 59.24x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Intermix.

Location Composition Index
Intermix 0.02% 1.84x
Bonobos 0.14% 1.78x
Patagonia 0.03% 1.73x
Jos A. Bank Clothiers 0.55% 1.71x
Everlane 0.01% 1.71x
Supreme 0.02% 1.58x
Zara 0.05% 1.57x
The North Face 0.04% 1.53x
Club Monaco 0.03% 1.52x
Johnston and Murphy 0.47% 1.46x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is minorleagueball.com.

Website Composition Index
minorleagueball.com 4.65% 71.43x
baseballprospectus.com 1.42% 69.70x
mlbdailydish.com 4.90% 63.52x
fishstripes.com 2.80% 61.74x
beyondtheboxscore.com 8.12% 60.00x
marlinmaniac.com 1.48% 59.04x
faketeams.com 2.09% 57.46x
baseballpress.com 1.14% 57.42x
southsidesox.com 2.51% 56.46x
calltothepen.com 6.23% 56.27x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.51% 40.01x
Sports Apparel 1.65% 33.09x
Pac 12 Sports 4.15% 28.75x
Fantasy Sports 35.25% 27.00x
Virginia Athletics 1.17% 24.82x
Lacrosse College Athletics 2.54% 23.46x
Florida College Athletics 9.01% 23.36x
Southeast College Athletics 3.60% 22.47x
College Sports 2.97% 21.93x
Upstate New York State Athletics 0.34% 21.48x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male