Explore the MLB Fans Audience
Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the MLB Fans audience.
INTERESTS
The MLB Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MLB Fans audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 60.04% | 43.77x |
| ESPN Enthusiasts | 59.77% | 42.96x |
| NCAA Fans | 51.54% | 41.76x |
| Olympic Sports Enthusiasts | 66.17% | 40.25x |
| Fantasy Football Enthusiasts | 55.97% | 36.77x |
| Los Angeles Rams Fans | 52.24% | 36.62x |
| Cleveland Cavaliers Fans | 41.48% | 36.07x |
| San Francisco 49ers Fans | 50.57% | 35.18x |
| NBA Fans | 51.35% | 34.54x |
| Cincinnati Bengals Fans | 47.97% | 34.02x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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APPAREL RETAILERS
The MLB Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MLB Fans audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.49x |
| LOFT | 0.01% | 1.45x |
| Mens Wearhouse | 0.02% | 1.31x |
| Maurices | 0.02% | 1.27x |
| Chicos | 0.01% | 1.26x |
| American Eagle Outfitters | 0.01% | 1.14x |
| Carhartt | 0.16% | 1.12x |
| White House Black Market | 0.01% | 1.06x |
| The Childrens Place | 0.01% | 0.99x |
| Express | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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WEBSITES
The MLB Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MLB Fans audience is mlbdailydish.com.
| Website | Composition | Index |
| mlbdailydish.com | 1.51% | 66.88x |
| beyondtheboxscore.com | 4.12% | 66.62x |
| footballmaven.io | 1.16% | 66.42x |
| halohangout.com | 1.74% | 64.93x |
| mlb.mlb.com | 4.10% | 64.12x |
| fishstripes.com | 1.41% | 63.05x |
| bucsdugout.com | 1.29% | 61.76x |
| brewcrewball.com | 2.58% | 61.33x |
| fangraphs.com | 12.62% | 60.91x |
| azsnakepit.com | 1.03% | 60.86x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.20% | 24.90x |
| Florida College Athletics | 2.30% | 22.47x |
| College Sports | 0.85% | 22.31x |
| Virginia Athletics | 0.24% | 21.47x |
| Upstate New York State Athletics | 0.09% | 21.32x |
| Lacrosse College Athletics | 0.55% | 20.62x |
| Tennis, Golf & Boxing | 4.04% | 20.22x |
| New England & Ivy League Sports | 1.29% | 19.81x |
| Pac 12 Sports | 0.54% | 19.54x |
| Southeast College Athletics | 0.81% | 19.16x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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DEMOGRAPHICS
The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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