Dstillery Audiences

MLB FANS

Audience Size: 1.4 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Washington Nationals Fans.

Interest Composition Index
Washington Nationals Fans 61.04% 55.57x
San Francisco Giants Fans 63.99% 53.68x
ESPN Enthusiasts 35.54% 50.49x
Houston Astros Fans 57.20% 48.67x
Baseball Enthusiasts 76.92% 46.34x
Los Angeles Dodgers Fans 77.70% 44.86x
New York Yankees Fans 68.86% 44.53x
Boston Red Sox Fans 62.86% 43.87x
Chicago Cubs Fans 73.59% 43.78x
New York Mets Fans 63.44% 42.25x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Journeys.

Location Composition Index
Journeys 0.01% 1.75x
Gymboree 0.01% 1.25x
Maurices 0.02% 1.08x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is beyondtheboxscore.com.

Website Composition Index
beyondtheboxscore.com 1.39% 88.36x
talkingchop.com 2.92% 87.14x
southsidesox.com 2.30% 84.94x
lonestarball.com 3.75% 83.33x
redreporter.com 2.01% 82.92x
marlinmaniac.com 2.45% 82.60x
athleticsnation.com 1.64% 82.53x
federalbaseball.com 1.34% 82.25x
overthemonster.com 4.66% 81.83x
bucsdugout.com 1.91% 81.03x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.88% 25.38x
College Sports 0.30% 23.35x
Florida College Athletics 0.85% 20.46x
Virginia Athletics 0.12% 19.25x
New England & Ivy League Sports 0.83% 17.01x
Southeast College Athletics 1.45% 15.19x
Pac 12 Sports 1.54% 14.35x
Lacrosse College Athletics 0.12% 14.29x
Golf Travel & Gear 3.85% 14.00x
Online Ticket Buyers 0.77% 13.59x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male