Explore the MLB Fans Audience
Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the MLB Fans audience.
INTERESTS
The MLB Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MLB Fans audience is Washington Nationals Fans.
| Interest | Composition | Index |
| Washington Nationals Fans | 59.70% | 45.58x |
| San Francisco Giants Fans | 62.07% | 44.96x |
| Houston Astros Fans | 56.78% | 39.45x |
| ESPN Enthusiasts | 38.62% | 38.95x |
| Miami Marlins Fans | 51.60% | 38.74x |
| Baseball Enthusiasts | 70.65% | 38.41x |
| New York Yankees Fans | 37.62% | 37.95x |
| New York Mets Fans | 43.60% | 36.60x |
| Boston Red Sox Fans | 43.76% | 36.52x |
| Milwaukee Brewers Fans | 49.24% | 35.79x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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APPAREL RETAILERS
The MLB Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MLB Fans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.15x |
| Lululemon | 0.02% | 1.66x |
| Jos A. Bank Clothiers | 0.01% | 1.65x |
| White House Black Market | 0.02% | 1.62x |
| Mens Wearhouse | 0.02% | 1.49x |
| Chicos | 0.02% | 1.46x |
| Dressbarn | 0.01% | 1.45x |
| Victoria's Secret | 0.02% | 1.37x |
| LOFT | 0.01% | 1.37x |
| H&M | 0.02% | 1.32x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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WEBSITES
The MLB Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MLB Fans audience is beyondtheboxscore.com.
| Website | Composition | Index |
| beyondtheboxscore.com | 2.25% | 70.31x |
| redreporter.com | 2.48% | 68.98x |
| metsmerizedonline.com | 3.44% | 68.97x |
| halohangout.com | 1.86% | 68.90x |
| gaslampball.com | 1.07% | 68.42x |
| talkingchop.com | 5.25% | 66.90x |
| athleticsnation.com | 2.31% | 66.23x |
| overthemonster.com | 5.17% | 66.08x |
| southsidesox.com | 3.17% | 65.58x |
| redlegnation.com | 2.19% | 65.56x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MLB Fans audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.35% | 22.70x |
| Illinois College Sports | 0.77% | 22.28x |
| Virginia Athletics | 0.15% | 18.27x |
| New England & Ivy League Sports | 0.85% | 17.78x |
| Upstate New York State Athletics | 0.06% | 17.43x |
| Florida College Athletics | 1.01% | 17.04x |
| Lacrosse College Athletics | 0.17% | 16.76x |
| Pac 12 Sports | 1.50% | 15.48x |
| Southeast College Athletics | 1.45% | 14.52x |
| Hockey | 11.76% | 13.64x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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DEMOGRAPHICS
The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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