Explore the MLB Fans Audience
Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the MLB Fans audience.
INTERESTS
The MLB Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MLB Fans audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 48.96% | 38.33x |
| Fantasy Football Enthusiasts | 46.66% | 36.08x |
| NCAA Fans | 46.44% | 35.28x |
| Boston Red Sox Fans | 44.74% | 35.25x |
| NBA Fans | 47.28% | 35.03x |
| New York Yankees Fans | 48.70% | 33.90x |
| March Madness Enthusiasts | 40.92% | 33.60x |
| Los Angeles Rams Fans | 39.95% | 32.23x |
| San Francisco 49ers Fans | 38.01% | 29.71x |
| College Football Fans | 45.21% | 28.81x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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APPAREL RETAILERS
The MLB Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MLB Fans audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.01% | 1.86x |
| American Apparel | 0.04% | 1.52x |
| Ann Taylor | 0.03% | 1.49x |
| Levi Strauss | 0.01% | 1.48x |
| The North Face | 0.03% | 1.39x |
| Forever 21 | 0.05% | 1.38x |
| Urban Outfitters | 0.05% | 1.35x |
| H&M | 0.04% | 1.34x |
| Chicos | 0.05% | 1.33x |
| Joe's Jeans | 0.00% | 1.33x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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WEBSITES
The MLB Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MLB Fans audience is baseballprospectus.com.
| Website | Composition | Index |
| baseballprospectus.com | 2.68% | 136.15x |
| nextimpulsesports.com | 0.50% | 123.27x |
| baseballamerica.com | 10.48% | 123.18x |
| baseballhq.com | 0.36% | 116.43x |
| fanragsports.com | 0.70% | 115.26x |
| masnsports.com | 1.98% | 114.92x |
| royals.mlb.com | 0.76% | 114.02x |
| soxmachine.com | 0.50% | 110.08x |
| districtondeck.com | 0.80% | 109.31x |
| profootballfocus.com | 0.37% | 109.06x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.85% | 30.64x |
| Sports Apparel | 1.72% | 22.74x |
| Pac 12 Sports | 4.14% | 20.38x |
| Virginia Athletics | 1.05% | 18.52x |
| Florida College Athletics | 7.81% | 18.04x |
| Fantasy Sports | 30.20% | 17.62x |
| Lacrosse College Athletics | 2.77% | 17.03x |
| Southeast College Athletics | 3.10% | 16.44x |
| Upstate New York State Athletics | 0.34% | 15.33x |
| College Sports | 2.66% | 14.99x |
Composition Percentage:
The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
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DEMOGRAPHICS
The MLB Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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