Dstillery Audiences

MLB FANS

Audience Size: 1.9 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is San Francisco Giants Fans.

Interest Composition Index
San Francisco Giants Fans 59.65% 41.28x
Washington Nationals Fans 58.18% 40.47x
Houston Astros Fans 53.78% 36.28x
Fantasy Football Enthusiasts 44.65% 35.82x
ESPN Enthusiasts 41.68% 35.81x
Miami Marlins Fans 50.61% 35.46x
Baseball Enthusiasts 68.57% 35.27x
Boston Red Sox Fans 42.50% 33.05x
New York Mets Fans 44.10% 32.63x
Atlanta Braves Fans 47.16% 32.57x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.94x
Lululemon 0.01% 1.87x
White House Black Market 0.02% 1.71x
H&M 0.01% 1.40x
Gap 0.02% 1.36x
Dressbarn 0.01% 1.35x
Banana Republic 0.02% 1.30x
Chicos 0.01% 1.29x
Eddie Bauer 0.01% 1.27x
Gymboree 0.02% 1.26x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 1.15% 70.23x
mlbdailydish.com 1.05% 65.37x
beyondtheboxscore.com 3.31% 62.89x
metsmerizedonline.com 3.68% 61.10x
fishstripes.com 1.93% 60.22x
sodomojo.com 3.13% 59.65x
halohangout.com 2.84% 59.31x
aroundthefoghorn.com 1.23% 58.99x
draysbay.com 2.38% 58.90x
gaslampball.com 1.33% 58.89x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.00% 24.71x
Virginia Athletics 0.23% 21.11x
College Sports 0.41% 21.03x
Upstate New York State Athletics 0.07% 18.54x
Fantasy Sports 20.44% 18.00x
New England & Ivy League Sports 1.21% 17.22x
Florida College Athletics 1.35% 16.94x
Pac 12 Sports 1.89% 16.18x
Southeast College Athletics 2.03% 15.91x
Lacrosse College Athletics 0.14% 14.39x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male