Dstillery Audiences

MLB FANS

Audience Size: 1.6 Million Devices

Explore the MLB Fans Audience

Below you'll find more information about the MLB Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the MLB Fans audience.

Dstillery Crafted Audiences

INTERESTS

The MLB Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MLB Fans audience is Washington Nationals Fans.

Interest Composition Index
Washington Nationals Fans 59.70% 45.58x
San Francisco Giants Fans 62.07% 44.96x
Houston Astros Fans 56.78% 39.45x
ESPN Enthusiasts 38.62% 38.95x
Miami Marlins Fans 51.60% 38.74x
Baseball Enthusiasts 70.65% 38.41x
New York Yankees Fans 37.62% 37.95x
New York Mets Fans 43.60% 36.60x
Boston Red Sox Fans 43.76% 36.52x
Milwaukee Brewers Fans 49.24% 35.79x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Interest attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MLB Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MLB Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.15x
Lululemon 0.02% 1.66x
Jos A. Bank Clothiers 0.01% 1.65x
White House Black Market 0.02% 1.62x
Mens Wearhouse 0.02% 1.49x
Chicos 0.02% 1.46x
Dressbarn 0.01% 1.45x
Victoria's Secret 0.02% 1.37x
LOFT 0.01% 1.37x
H&M 0.02% 1.32x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Location attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The MLB Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MLB Fans audience is beyondtheboxscore.com.

Website Composition Index
beyondtheboxscore.com 2.25% 70.31x
redreporter.com 2.48% 68.98x
metsmerizedonline.com 3.44% 68.97x
halohangout.com 1.86% 68.90x
gaslampball.com 1.07% 68.42x
talkingchop.com 5.25% 66.90x
athleticsnation.com 2.31% 66.23x
overthemonster.com 5.17% 66.08x
southsidesox.com 3.17% 65.58x
redlegnation.com 2.19% 65.56x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Web attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MLB Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.35% 22.70x
Illinois College Sports 0.77% 22.28x
Virginia Athletics 0.15% 18.27x
New England & Ivy League Sports 0.85% 17.78x
Upstate New York State Athletics 0.06% 17.43x
Florida College Athletics 1.01% 17.04x
Lacrosse College Athletics 0.17% 16.76x
Pac 12 Sports 1.50% 15.48x
Southeast College Athletics 1.45% 14.52x
Hockey 11.76% 13.64x
Composition Percentage: The overlap percentage between the MLB Fans audience and the Content Affinity attribute.
Index: A comparison of the MLB Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MLB Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male