Explore the MS Information Researchers Audience
Below you'll find more information about the MS Information Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the MS Information Researchers audience.
INTERESTS
The MS Information Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MS Information Researchers audience is Arthritis Sufferers.
| Interest | Composition | Index |
| Arthritis Sufferers | 19.97% | 12.89x |
| Cardio Health Researchers | 23.62% | 12.61x |
| Oncology Researchers | 24.51% | 12.48x |
| Joint Pain Sufferers | 21.24% | 12.40x |
| Pain Medication Users | 20.24% | 12.10x |
| Heart Surgery Researchers | 15.58% | 12.01x |
| Doctors | 21.04% | 11.98x |
| Asthma Sufferers | 19.83% | 11.85x |
| Godiva Chocolate Fans | 22.87% | 11.70x |
| Headache and Migraine Sufferers | 16.75% | 11.69x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Interest attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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APPAREL RETAILERS
The MS Information Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MS Information Researchers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 1.39x |
| Intermix | 0.01% | 1.36x |
| LOFT | 0.07% | 1.32x |
| Chicos | 0.05% | 1.32x |
| Madewell | 0.02% | 1.24x |
| Calvin Klein | 0.01% | 1.23x |
| The North Face | 0.03% | 1.23x |
| Patagonia | 0.02% | 1.22x |
| Jos A. Bank Clothiers | 0.17% | 1.20x |
| Ralph Lauren | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Location attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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WEBSITES
The MS Information Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MS Information Researchers audience is news-medical.net.
| Website | Composition | Index |
| news-medical.net | 1.50% | 49.50x |
| multiplesclerosisnewstoday.com | 2.27% | 48.92x |
| abovems.com | 2.60% | 40.54x |
| pier1.com | 1.54% | 39.65x |
| hopkinsmedicine.org | 1.58% | 36.15x |
| dictionary.reference.com | 1.56% | 35.84x |
| boxofficeticketsales.com | 1.44% | 32.28x |
| bbb.org | 5.10% | 31.53x |
| ucomparehealthcare.com | 4.20% | 30.44x |
| umm.edu | 2.43% | 29.16x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Web attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MS Information Researchers audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.06% | 14.49x |
| Disease Cluster | 4.06% | 12.62x |
| Arthritis & Bones | 5.59% | 12.47x |
| ISPs & Local Services | 0.10% | 11.35x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.36% | 9.60x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 9.40x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.75% | 9.38x |
| Cardiac & Other Health Research | 5.11% | 9.21x |
| Washington D.C. Hotels | 0.02% | 9.20x |
| Discount Shopping | 3.92% | 9.12x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Content Affinity attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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DEMOGRAPHICS
The MS Information Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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