Explore the MS Information Researchers Audience
Below you'll find more information about the MS Information Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the MS Information Researchers audience.
INTERESTS
The MS Information Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MS Information Researchers audience is Arthritis Sufferers.
| Interest | Composition | Index |
| Arthritis Sufferers | 24.22% | 12.15x |
| Headache and Migraine Sufferers | 19.60% | 12.08x |
| Oncology Researchers | 27.73% | 12.01x |
| Pain Medication Users | 22.94% | 11.84x |
| Asthma Sufferers | 21.05% | 11.65x |
| Joint Pain Sufferers | 24.35% | 11.60x |
| Cardio Health Researchers | 27.20% | 11.49x |
| Medical Consultation Researchers | 20.96% | 11.41x |
| Orthopedic Health Researchers | 24.37% | 11.37x |
| Doctors | 23.58% | 11.12x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Interest attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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APPAREL RETAILERS
The MS Information Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MS Information Researchers audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.44x |
| Patagonia | 0.01% | 1.28x |
| Tommy Bahama | 0.02% | 1.27x |
| Ann Taylor | 0.02% | 1.23x |
| Hugo Boss | 0.01% | 1.20x |
| Lane Bryant | 0.03% | 1.16x |
| Express | 0.02% | 1.16x |
| Chicos | 0.04% | 1.15x |
| Belk | 0.01% | 1.14x |
| Dressbarn | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Location attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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WEBSITES
The MS Information Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MS Information Researchers audience is cancer.net.
| Website | Composition | Index |
| cancer.net | 1.14% | 65.81x |
| shop.hobbylobby.com | 0.62% | 58.78x |
| asco.org | 0.17% | 58.09x |
| cnnmoney.com | 0.11% | 57.92x |
| thyroid.org | 0.11% | 57.42x |
| propertycrunch.com | 0.11% | 56.05x |
| zagat.com | 0.35% | 56.00x |
| findsmarter.com | 0.11% | 55.28x |
| agingcare.com | 0.53% | 54.35x |
| momentummagazineonline.com | 0.27% | 53.86x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Web attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MS Information Researchers audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.11% | 16.69x |
| Local & Travel England - East Midlands | 0.20% | 13.21x |
| Disease Cluster | 4.36% | 12.74x |
| Arthritis & Bones | 6.04% | 11.79x |
| ISPs & Local Services | 0.16% | 10.97x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.18% | 9.99x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.51% | 9.90x |
| Rural Living | 0.16% | 9.85x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 1.15% | 9.49x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.08% | 9.21x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Content Affinity attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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DEMOGRAPHICS
The MS Information Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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