Dstillery Audiences

MS INFORMATION RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the MS Information Researchers Audience

Below you'll find more information about the MS Information Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the MS Information Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The MS Information Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MS Information Researchers audience is Arthritis Sufferers.

Interest Composition Index
Arthritis Sufferers 19.97% 12.89x
Cardio Health Researchers 23.62% 12.61x
Oncology Researchers 24.51% 12.48x
Joint Pain Sufferers 21.24% 12.40x
Pain Medication Users 20.24% 12.10x
Heart Surgery Researchers 15.58% 12.01x
Doctors 21.04% 11.98x
Asthma Sufferers 19.83% 11.85x
Godiva Chocolate Fans 22.87% 11.70x
Headache and Migraine Sufferers 16.75% 11.69x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Interest attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MS Information Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MS Information Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.39x
Intermix 0.01% 1.36x
LOFT 0.07% 1.32x
Chicos 0.05% 1.32x
Madewell 0.02% 1.24x
Calvin Klein 0.01% 1.23x
The North Face 0.03% 1.23x
Patagonia 0.02% 1.22x
Jos A. Bank Clothiers 0.17% 1.20x
Ralph Lauren 0.01% 1.20x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Location attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The MS Information Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MS Information Researchers audience is news-medical.net.

Website Composition Index
news-medical.net 1.50% 49.50x
multiplesclerosisnewstoday.com 2.27% 48.92x
abovems.com 2.60% 40.54x
pier1.com 1.54% 39.65x
hopkinsmedicine.org 1.58% 36.15x
dictionary.reference.com 1.56% 35.84x
boxofficeticketsales.com 1.44% 32.28x
bbb.org 5.10% 31.53x
ucomparehealthcare.com 4.20% 30.44x
umm.edu 2.43% 29.16x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Web attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MS Information Researchers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.06% 14.49x
Disease Cluster 4.06% 12.62x
Arthritis & Bones 5.59% 12.47x
ISPs & Local Services 0.10% 11.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.36% 9.60x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 9.40x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.75% 9.38x
Cardiac & Other Health Research 5.11% 9.21x
Washington D.C. Hotels 0.02% 9.20x
Discount Shopping 3.92% 9.12x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Content Affinity attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MS Information Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female