Explore the MS Information Researchers Audience
Below you'll find more information about the MS Information Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the MS Information Researchers audience.
INTERESTS
The MS Information Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the MS Information Researchers audience is Arthritis Sufferers.
| Interest | Composition | Index |
| Arthritis Sufferers | 22.44% | 12.41x |
| Oncology Researchers | 26.24% | 12.25x |
| Godiva Chocolate Fans | 25.44% | 12.11x |
| Cardio Health Researchers | 24.94% | 12.07x |
| Pain Medication Users | 21.90% | 11.80x |
| Joint Pain Sufferers | 23.75% | 11.76x |
| Asthma Sufferers | 20.61% | 11.74x |
| Headache and Migraine Sufferers | 18.47% | 11.68x |
| Medical Consultation Researchers | 20.41% | 11.47x |
| Doctors | 22.70% | 11.35x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Interest attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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APPAREL RETAILERS
The MS Information Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the MS Information Researchers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.58x |
| Express Outlets | 0.00% | 1.36x |
| Supreme | 0.00% | 1.26x |
| Saint Laurent Paris | 0.01% | 1.16x |
| The North Face | 0.02% | 1.13x |
| J. Crew | 0.03% | 1.12x |
| Dressbarn | 0.04% | 1.11x |
| Chicos | 0.05% | 1.11x |
| Columbia | 0.01% | 1.10x |
| Lululemon | 0.05% | 1.09x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Location attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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WEBSITES
The MS Information Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the MS Information Researchers audience is cancer.net.
| Website | Composition | Index |
| cancer.net | 1.00% | 65.13x |
| news-medical.net | 2.00% | 49.20x |
| multiplesclerosisnewstoday.com | 2.67% | 46.01x |
| youcaring.com | 1.06% | 44.56x |
| csmonitor.com | 1.31% | 40.07x |
| hopkinsmedicine.org | 1.94% | 39.31x |
| pier1.com | 1.99% | 38.69x |
| abovems.com | 2.90% | 38.36x |
| ehealthme.com | 1.25% | 37.71x |
| timeinc.com | 1.22% | 37.17x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Web attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the MS Information Researchers audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.09% | 16.01x |
| Disease Cluster | 4.39% | 12.78x |
| Arthritis & Bones | 6.00% | 12.16x |
| ISPs & Local Services | 0.14% | 11.31x |
| Local & Travel England - East Midlands | 0.18% | 11.08x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.44% | 9.47x |
| Rural Living | 0.15% | 9.25x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.17% | 9.22x |
| Washington D.C. Hotels | 0.02% | 8.82x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.95% | 8.81x |
Composition Percentage:
The overlap percentage between the MS Information Researchers audience and the Content Affinity attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
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DEMOGRAPHICS
The MS Information Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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