Dstillery Audiences

MS INFORMATION RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the MS Information Researchers Audience

Below you'll find more information about the MS Information Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the MS Information Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The MS Information Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MS Information Researchers audience is Cardio Health Researchers.

Interest Composition Index
Cardio Health Researchers 22.07% 21.12x
Oncology Researchers 22.67% 20.84x
Arthritis Sufferers 19.15% 20.54x
Medical Consultation Researchers 17.14% 20.43x
Pain Medication Users 18.05% 20.33x
Joint Pain Sufferers 20.14% 20.23x
Retired Health Insurance Researchers 13.89% 20.13x
Heart Surgery Researchers 14.53% 20.11x
Doctors 19.99% 19.94x
Godiva Chocolate Fans 18.99% 19.93x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Interest attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MS Information Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MS Information Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.35x
Kate Spade 0.01% 1.26x
Chicos 0.04% 1.25x
Dressbarn 0.04% 1.24x
Brooks Brothers 0.03% 1.23x
Free People 0.02% 1.21x
Michael Kors 0.02% 1.20x
REI 0.02% 1.18x
White House Black Market 0.08% 1.14x
Mens Wearhouse 0.39% 1.14x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Location attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The MS Information Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MS Information Researchers audience is multiplesclerosisnewstoday.com.

Website Composition Index
multiplesclerosisnewstoday.com 1.89% 49.94x
news-medical.net 1.25% 48.17x
abovems.com 2.54% 40.03x
pier1.com 1.27% 37.17x
dictionary.reference.com 1.26% 34.08x
hopkinsmedicine.org 1.42% 32.41x
ucomparehealthcare.com 3.76% 31.31x
boxofficeticketsales.com 1.17% 30.72x
bbb.org 4.26% 30.20x
umm.edu 2.03% 28.39x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Web attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MS Information Researchers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.04% 16.93x
ISPs & Local Services 0.08% 15.33x
Arthritis & Bones 5.24% 14.22x
Disease Cluster 3.94% 14.07x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 12.25x
Washington D.C. Hotels 0.02% 11.94x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.58% 11.45x
Healthcare - Doctors & Diagnosis 4.94% 10.73x
Discount Shopping 3.25% 10.66x
Rural Living 0.10% 10.55x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Content Affinity attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MS Information Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female