Dstillery Audiences

MS INFORMATION RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the MS Information Researchers Audience

Below you'll find more information about the MS Information Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the MS Information Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The MS Information Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the MS Information Researchers audience is Arthritis Sufferers.

Interest Composition Index
Arthritis Sufferers 22.44% 12.41x
Oncology Researchers 26.24% 12.25x
Godiva Chocolate Fans 25.44% 12.11x
Cardio Health Researchers 24.94% 12.07x
Pain Medication Users 21.90% 11.80x
Joint Pain Sufferers 23.75% 11.76x
Asthma Sufferers 20.61% 11.74x
Headache and Migraine Sufferers 18.47% 11.68x
Medical Consultation Researchers 20.41% 11.47x
Doctors 22.70% 11.35x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Interest attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The MS Information Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the MS Information Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.58x
Express Outlets 0.00% 1.36x
Supreme 0.00% 1.26x
Saint Laurent Paris 0.01% 1.16x
The North Face 0.02% 1.13x
J. Crew 0.03% 1.12x
Dressbarn 0.04% 1.11x
Chicos 0.05% 1.11x
Columbia 0.01% 1.10x
Lululemon 0.05% 1.09x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Location attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The MS Information Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the MS Information Researchers audience is cancer.net.

Website Composition Index
cancer.net 1.00% 65.13x
news-medical.net 2.00% 49.20x
multiplesclerosisnewstoday.com 2.67% 46.01x
youcaring.com 1.06% 44.56x
csmonitor.com 1.31% 40.07x
hopkinsmedicine.org 1.94% 39.31x
pier1.com 1.99% 38.69x
abovems.com 2.90% 38.36x
ehealthme.com 1.25% 37.71x
timeinc.com 1.22% 37.17x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Web attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the MS Information Researchers audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.09% 16.01x
Disease Cluster 4.39% 12.78x
Arthritis & Bones 6.00% 12.16x
ISPs & Local Services 0.14% 11.31x
Local & Travel England - East Midlands 0.18% 11.08x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.44% 9.47x
Rural Living 0.15% 9.25x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.17% 9.22x
Washington D.C. Hotels 0.02% 8.82x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.95% 8.81x
Composition Percentage: The overlap percentage between the MS Information Researchers audience and the Content Affinity attribute.
Index: A comparison of the MS Information Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The MS Information Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female