Dstillery Audiences

MAC USERS

Audience Size: 557.2 Thousand Devices

Explore the Mac Users Audience

Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 557.2 thousand unique devices whose actions qualify for the Mac Users audience.

Dstillery Crafted Audiences

INTERESTS

The Mac Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mac Users audience is Apple Fans.

Interest Composition Index
Apple Fans 89.04% 79.77x
HDTV Researchers 47.38% 69.53x
Laptop Researchers 41.82% 64.24x
IT Decision Makers 51.01% 60.26x
Camera Review Readers 53.63% 60.05x
Techies 44.69% 58.46x
Tech News Enthusiasts 43.58% 56.96x
High End TV Shoppers 53.58% 54.04x
Tablet Researchers 61.47% 51.94x
Online Grammar Tool Users 13.66% 51.87x
Composition Percentage: The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mac Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mac Users audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.52x
Gymboree 0.01% 1.47x
Zumiez 0.01% 1.23x
Maurices 0.02% 1.16x
Composition Percentage: The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mac Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mac Users audience is cnx-software.com.

Website Composition Index
cnx-software.com 2.83% 99.98x
betanews.com 4.42% 89.39x
thurrott.com 6.56% 87.83x
cyberciti.biz 1.17% 84.81x
headfonics.com 1.05% 77.30x
aboutchromebooks.com 1.83% 77.23x
techrepublic.com 3.92% 75.18x
liliputing.com 7.18% 73.99x
gizchina.com 3.62% 73.30x
4kshooters.net 1.00% 71.59x
Composition Percentage: The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 28.91% 68.17x
Data Centers 0.98% 43.51x
Mobile Industry Information 0.69% 32.99x
Music Production 1.99% 27.27x
Technology News 30.74% 26.27x
Film Production 0.34% 25.50x
Feminism 0.20% 24.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.87% 22.97x
Photography 8.12% 22.96x
Canada Culture and Tourism 4.18% 22.72x
Composition Percentage: The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male