Explore the Mac Users Audience
Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 557.2 thousand unique devices whose actions qualify for the Mac Users audience.
INTERESTS
The Mac Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mac Users audience is Apple Fans.
| Interest | Composition | Index |
| Apple Fans | 89.04% | 79.77x |
| HDTV Researchers | 47.38% | 69.53x |
| Laptop Researchers | 41.82% | 64.24x |
| IT Decision Makers | 51.01% | 60.26x |
| Camera Review Readers | 53.63% | 60.05x |
| Techies | 44.69% | 58.46x |
| Tech News Enthusiasts | 43.58% | 56.96x |
| High End TV Shoppers | 53.58% | 54.04x |
| Tablet Researchers | 61.47% | 51.94x |
| Online Grammar Tool Users | 13.66% | 51.87x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
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APPAREL RETAILERS
The Mac Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mac Users audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.52x |
| Gymboree | 0.01% | 1.47x |
| Zumiez | 0.01% | 1.23x |
| Maurices | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
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WEBSITES
The Mac Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mac Users audience is cnx-software.com.
| Website | Composition | Index |
| cnx-software.com | 2.83% | 99.98x |
| betanews.com | 4.42% | 89.39x |
| thurrott.com | 6.56% | 87.83x |
| cyberciti.biz | 1.17% | 84.81x |
| headfonics.com | 1.05% | 77.30x |
| aboutchromebooks.com | 1.83% | 77.23x |
| techrepublic.com | 3.92% | 75.18x |
| liliputing.com | 7.18% | 73.99x |
| gizchina.com | 3.62% | 73.30x |
| 4kshooters.net | 1.00% | 71.59x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 28.91% | 68.17x |
| Data Centers | 0.98% | 43.51x |
| Mobile Industry Information | 0.69% | 32.99x |
| Music Production | 1.99% | 27.27x |
| Technology News | 30.74% | 26.27x |
| Film Production | 0.34% | 25.50x |
| Feminism | 0.20% | 24.72x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.87% | 22.97x |
| Photography | 8.12% | 22.96x |
| Canada Culture and Tourism | 4.18% | 22.72x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
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DEMOGRAPHICS
The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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