Explore the Mac Users Audience
Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Mac Users audience.
INTERESTS
The Mac Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mac Users audience is Camera Review Readers.
| Interest | Composition | Index |
| Camera Review Readers | 48.70% | 46.00x |
| Apple Fans | 57.88% | 45.39x |
| IT Decision Makers | 47.74% | 41.92x |
| Tech News Enthusiasts | 41.66% | 40.76x |
| Online Grammar Tool Users | 40.38% | 39.62x |
| iPhone Users | 50.40% | 39.48x |
| High End TV Shoppers | 47.32% | 38.37x |
| HDTV Researchers | 54.96% | 38.23x |
| Executive Travelers | 36.16% | 38.19x |
| Laptop Researchers | 48.79% | 37.76x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
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APPAREL RETAILERS
The Mac Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mac Users audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.84x |
| J. Crew | 0.02% | 1.69x |
| Mens Wearhouse | 0.04% | 1.59x |
| Forever 21 | 0.01% | 1.52x |
| Eddie Bauer | 0.01% | 1.46x |
| Jos A. Bank Clothiers | 0.02% | 1.45x |
| LOFT | 0.02% | 1.43x |
| Michael Kors | 0.01% | 1.39x |
| Gymboree | 0.02% | 1.33x |
| Zumiez | 0.02% | 1.32x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
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WEBSITES
The Mac Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mac Users audience is androidpolice.com.
| Website | Composition | Index |
| androidpolice.com | 3.23% | 58.34x |
| cnx-software.com | 2.18% | 47.26x |
| phoronix.com | 2.10% | 44.78x |
| thefpsreview.com | 1.80% | 41.81x |
| betanews.com | 5.96% | 41.62x |
| realpython.com | 2.38% | 39.62x |
| androidpit.com | 1.24% | 39.42x |
| thurrott.com | 4.81% | 38.30x |
| xspdf.com | 2.15% | 37.69x |
| macworld.com | 15.71% | 37.45x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 27.37% | 32.39x |
| Online Media Converters | 0.11% | 32.28x |
| Institutional Investing | 0.14% | 30.19x |
| Film Production | 0.44% | 25.88x |
| Men's Dress Shirt Shopping | 0.08% | 24.54x |
| Phone & Computer Game Downloaders | 0.07% | 23.09x |
| Business News & Information Readers | 0.37% | 22.46x |
| Mobile Phone Networks | 0.18% | 21.90x |
| Mobile Industry Information | 0.62% | 21.68x |
| University Press | 0.32% | 21.55x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
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DEMOGRAPHICS
The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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