Explore the Mac Users Audience
Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mac Users audience.
INTERESTS
The Mac Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mac Users audience is Apple Fans.
| Interest | Composition | Index |
| Apple Fans | 58.44% | 52.15x |
| Camera Review Readers | 45.51% | 50.34x |
| IT Decision Makers | 44.74% | 46.26x |
| Tech News Enthusiasts | 37.64% | 44.26x |
| High End TV Shoppers | 45.90% | 42.01x |
| Online Grammar Tool Users | 30.99% | 41.98x |
| HDTV Researchers | 51.14% | 41.57x |
| Laptop Researchers | 46.51% | 41.51x |
| iPhone Users | 47.44% | 41.48x |
| Android Fans | 40.22% | 40.88x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
Curious about what else the Mac Users audience is interested in?
Sign Up
APPAREL RETAILERS
The Mac Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mac Users audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.66x |
| Lululemon | 0.01% | 1.60x |
| H&M | 0.01% | 1.32x |
| American Eagle Outfitters | 0.02% | 1.31x |
| The Childrens Place | 0.03% | 1.26x |
| Talbots | 0.01% | 1.18x |
| White House Black Market | 0.02% | 1.17x |
| Chicos | 0.02% | 1.15x |
| Hollister | 0.01% | 1.13x |
| Aeropostale | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
Want to find more of the Mac Users audience in the real world?
Sign Up
WEBSITES
The Mac Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mac Users audience is xspdf.com.
| Website | Composition | Index |
| xspdf.com | 1.41% | 57.61x |
| realpython.com | 1.42% | 55.09x |
| gizmochina.com | 1.40% | 50.80x |
| phoronix.com | 2.29% | 49.26x |
| musictech.net | 1.37% | 48.92x |
| cnx-software.com | 2.55% | 47.91x |
| betanews.com | 4.96% | 46.25x |
| thurrott.com | 5.30% | 45.05x |
| thenewstack.io | 3.17% | 43.36x |
| 4kshooters.net | 1.01% | 43.22x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
Want to see more of the websites the Mac Users audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 27.54% | 40.02x |
| Data Centers | 1.31% | 27.95x |
| Mobile Industry Information | 0.27% | 25.03x |
| Film Production | 0.30% | 21.61x |
| Canada Shopping - Kitchenware | 0.30% | 21.31x |
| Writing Resources | 0.19% | 20.82x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.19% | 20.19x |
| Routers, Switches & Networking | 4.76% | 19.85x |
| Music Education | 0.33% | 19.50x |
| Music Production | 2.25% | 18.89x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
Want to see more of the Content Affinities the Mac Users audience visits?
Sign Up
DEMOGRAPHICS
The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Mac Users audience?
Sign Up