Dstillery Audiences

MAC USERS

Audience Size: 1.7 Million Devices

Explore the Mac Users Audience

Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mac Users audience.

Dstillery Crafted Audiences

INTERESTS

The Mac Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mac Users audience is Apple Fans.

Interest Composition Index
Apple Fans 58.44% 52.15x
Camera Review Readers 45.51% 50.34x
IT Decision Makers 44.74% 46.26x
Tech News Enthusiasts 37.64% 44.26x
High End TV Shoppers 45.90% 42.01x
Online Grammar Tool Users 30.99% 41.98x
HDTV Researchers 51.14% 41.57x
Laptop Researchers 46.51% 41.51x
iPhone Users 47.44% 41.48x
Android Fans 40.22% 40.88x
Composition Percentage: The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mac Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mac Users audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.66x
Lululemon 0.01% 1.60x
H&M 0.01% 1.32x
American Eagle Outfitters 0.02% 1.31x
The Childrens Place 0.03% 1.26x
Talbots 0.01% 1.18x
White House Black Market 0.02% 1.17x
Chicos 0.02% 1.15x
Hollister 0.01% 1.13x
Aeropostale 0.02% 1.11x
Composition Percentage: The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mac Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mac Users audience is xspdf.com.

Website Composition Index
xspdf.com 1.41% 57.61x
realpython.com 1.42% 55.09x
gizmochina.com 1.40% 50.80x
phoronix.com 2.29% 49.26x
musictech.net 1.37% 48.92x
cnx-software.com 2.55% 47.91x
betanews.com 4.96% 46.25x
thurrott.com 5.30% 45.05x
thenewstack.io 3.17% 43.36x
4kshooters.net 1.01% 43.22x
Composition Percentage: The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 27.54% 40.02x
Data Centers 1.31% 27.95x
Mobile Industry Information 0.27% 25.03x
Film Production 0.30% 21.61x
Canada Shopping - Kitchenware 0.30% 21.31x
Writing Resources 0.19% 20.82x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.19% 20.19x
Routers, Switches & Networking 4.76% 19.85x
Music Education 0.33% 19.50x
Music Production 2.25% 18.89x
Composition Percentage: The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male