Dstillery Audiences

MAC USERS

Audience Size: 2.1 Million Devices

Explore the Mac Users Audience

Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Mac Users audience.

Dstillery Crafted Audiences

INTERESTS

The Mac Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mac Users audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 48.70% 46.00x
Apple Fans 57.88% 45.39x
IT Decision Makers 47.74% 41.92x
Tech News Enthusiasts 41.66% 40.76x
Online Grammar Tool Users 40.38% 39.62x
iPhone Users 50.40% 39.48x
High End TV Shoppers 47.32% 38.37x
HDTV Researchers 54.96% 38.23x
Executive Travelers 36.16% 38.19x
Laptop Researchers 48.79% 37.76x
Composition Percentage: The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mac Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mac Users audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.84x
J. Crew 0.02% 1.69x
Mens Wearhouse 0.04% 1.59x
Forever 21 0.01% 1.52x
Eddie Bauer 0.01% 1.46x
Jos A. Bank Clothiers 0.02% 1.45x
LOFT 0.02% 1.43x
Michael Kors 0.01% 1.39x
Gymboree 0.02% 1.33x
Zumiez 0.02% 1.32x
Composition Percentage: The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mac Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mac Users audience is androidpolice.com.

Website Composition Index
androidpolice.com 3.23% 58.34x
cnx-software.com 2.18% 47.26x
phoronix.com 2.10% 44.78x
thefpsreview.com 1.80% 41.81x
betanews.com 5.96% 41.62x
realpython.com 2.38% 39.62x
androidpit.com 1.24% 39.42x
thurrott.com 4.81% 38.30x
xspdf.com 2.15% 37.69x
macworld.com 15.71% 37.45x
Composition Percentage: The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 27.37% 32.39x
Online Media Converters 0.11% 32.28x
Institutional Investing 0.14% 30.19x
Film Production 0.44% 25.88x
Men's Dress Shirt Shopping 0.08% 24.54x
Phone & Computer Game Downloaders 0.07% 23.09x
Business News & Information Readers 0.37% 22.46x
Mobile Phone Networks 0.18% 21.90x
Mobile Industry Information 0.62% 21.68x
University Press 0.32% 21.55x
Composition Percentage: The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male