Explore the Mac Users Audience
Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mac Users audience.
INTERESTS
The Mac Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mac Users audience is Apple Fans.
| Interest | Composition | Index |
| Apple Fans | 59.71% | 55.45x |
| Camera Review Readers | 44.22% | 53.10x |
| IT Decision Makers | 45.93% | 47.15x |
| Tech News Enthusiasts | 38.25% | 45.79x |
| HDTV Researchers | 47.25% | 43.25x |
| High End TV Shoppers | 45.47% | 42.70x |
| Laptop Researchers | 47.53% | 41.52x |
| Android Fans | 40.94% | 41.01x |
| iPhone Users | 45.98% | 40.43x |
| Mobile Phone Comparison Shoppers | 44.99% | 40.10x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
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APPAREL RETAILERS
The Mac Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mac Users audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.52x |
| White House Black Market | 0.01% | 1.96x |
| Gap | 0.01% | 1.91x |
| LOFT | 0.01% | 1.82x |
| Aeropostale | 0.01% | 1.73x |
| Journeys | 0.02% | 1.43x |
| Express | 0.01% | 1.33x |
| Victoria's Secret | 0.02% | 1.30x |
| Urban Outfitters | 0.01% | 1.27x |
| Mens Wearhouse | 0.01% | 1.18x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
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WEBSITES
The Mac Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mac Users audience is cnx-software.com.
| Website | Composition | Index |
| cnx-software.com | 3.23% | 55.20x |
| thenewstack.io | 1.86% | 53.74x |
| thurrott.com | 5.50% | 52.11x |
| flatpanelshd.com | 1.41% | 51.28x |
| programmersought.com | 1.30% | 50.79x |
| phoronix.com | 3.11% | 48.71x |
| iphonehacks.com | 1.75% | 47.91x |
| betanews.com | 4.47% | 47.90x |
| liliputing.com | 4.82% | 46.02x |
| thehackernews.com | 1.83% | 44.00x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 29.57% | 45.00x |
| Data Centers | 1.23% | 32.23x |
| Writing Resources | 0.21% | 25.05x |
| Music Production | 2.33% | 20.67x |
| Mobile Industry Information | 0.38% | 19.82x |
| Mining & Natural Resources | 0.12% | 19.27x |
| Technology News | 31.64% | 19.07x |
| Music Education | 0.39% | 18.32x |
| High-End Audio | 3.94% | 17.64x |
| Routers, Switches & Networking | 4.72% | 17.41x |
Composition Percentage:
The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
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DEMOGRAPHICS
The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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