Dstillery Audiences

MAC USERS

Audience Size: 1 Million Devices

Explore the Mac Users Audience

Below you'll find more information about the Mac Users audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mac Users audience.

Dstillery Crafted Audiences

INTERESTS

The Mac Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mac Users audience is Apple Fans.

Interest Composition Index
Apple Fans 59.71% 55.45x
Camera Review Readers 44.22% 53.10x
IT Decision Makers 45.93% 47.15x
Tech News Enthusiasts 38.25% 45.79x
HDTV Researchers 47.25% 43.25x
High End TV Shoppers 45.47% 42.70x
Laptop Researchers 47.53% 41.52x
Android Fans 40.94% 41.01x
iPhone Users 45.98% 40.43x
Mobile Phone Comparison Shoppers 44.99% 40.10x
Composition Percentage: The overlap percentage between the Mac Users audience and the Interest attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mac Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mac Users audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.52x
White House Black Market 0.01% 1.96x
Gap 0.01% 1.91x
LOFT 0.01% 1.82x
Aeropostale 0.01% 1.73x
Journeys 0.02% 1.43x
Express 0.01% 1.33x
Victoria's Secret 0.02% 1.30x
Urban Outfitters 0.01% 1.27x
Mens Wearhouse 0.01% 1.18x
Composition Percentage: The overlap percentage between the Mac Users audience and the Location attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mac Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mac Users audience is cnx-software.com.

Website Composition Index
cnx-software.com 3.23% 55.20x
thenewstack.io 1.86% 53.74x
thurrott.com 5.50% 52.11x
flatpanelshd.com 1.41% 51.28x
programmersought.com 1.30% 50.79x
phoronix.com 3.11% 48.71x
iphonehacks.com 1.75% 47.91x
betanews.com 4.47% 47.90x
liliputing.com 4.82% 46.02x
thehackernews.com 1.83% 44.00x
Composition Percentage: The overlap percentage between the Mac Users audience and the Web attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mac Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 29.57% 45.00x
Data Centers 1.23% 32.23x
Writing Resources 0.21% 25.05x
Music Production 2.33% 20.67x
Mobile Industry Information 0.38% 19.82x
Mining & Natural Resources 0.12% 19.27x
Technology News 31.64% 19.07x
Music Education 0.39% 18.32x
High-End Audio 3.94% 17.64x
Routers, Switches & Networking 4.72% 17.41x
Composition Percentage: The overlap percentage between the Mac Users audience and the Content Affinity attribute.
Index: A comparison of the Mac Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mac Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male