Explore the Major Airline Customers Audience
Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Major Airline Customers audience.
INTERESTS
The Major Airline Customers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Airline Customers audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 16.03% | 16.77x |
| Flight and Hotel Shoppers | 24.80% | 16.19x |
| Family Adventures Travelers | 17.11% | 14.63x |
| New York City Events Researchers | 20.44% | 14.53x |
| Work Comes First Travelers | 15.96% | 14.53x |
| Cape Cod News Readers | 20.21% | 14.13x |
| Real Estate Decision Makers | 20.97% | 13.99x |
| Getaways Researchers | 16.35% | 13.98x |
| Discount Flight Searchers | 19.28% | 13.46x |
| Vermont Trip Planners | 21.81% | 13.35x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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APPAREL RETAILERS
The Major Airline Customers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 2.10x |
| Jos A. Bank Clothiers | 0.01% | 1.68x |
| Banana Republic | 0.02% | 1.62x |
| J. Crew | 0.01% | 1.60x |
| LOFT | 0.02% | 1.51x |
| Gap | 0.01% | 1.50x |
| White House Black Market | 0.02% | 1.31x |
| Chicos | 0.02% | 1.31x |
| Mens Wearhouse | 0.02% | 1.25x |
| Express | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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WEBSITES
The Major Airline Customers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Airline Customers audience is noticel.com.
| Website | Composition | Index |
| noticel.com | 1.06% | 27.17x |
| hotwire.com | 3.45% | 24.44x |
| wapa.tv | 1.82% | 23.00x |
| longisland.com | 2.06% | 22.42x |
| longislandpress.com | 1.72% | 20.03x |
| newburyportnews.com | 1.31% | 19.25x |
| universalhub.com | 1.45% | 19.21x |
| salemnews.com | 1.96% | 18.87x |
| patriotledger.com | 3.22% | 18.78x |
| metrowestdailynews.com | 2.58% | 18.70x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Airline Customers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.09% | 14.91x |
| Pre-Built Home Researchers | 0.11% | 12.93x |
| Latin American Spanish Language News | 5.53% | 10.85x |
| Hudson Valley New York Media | 5.51% | 10.56x |
| New York City Education & News Cluster | 2.83% | 10.46x |
| New York City Real Estate Research Cluster | 6.13% | 10.37x |
| NYC Tourist Attractions | 2.32% | 10.15x |
| Flower Shopping | 0.08% | 9.99x |
| Upstate New York State Athletics | 0.03% | 9.82x |
| Online Games | 2.56% | 9.68x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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DEMOGRAPHICS
The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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