Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 1.8 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 2.58% 21.75x
Last Minute Travelers 17.74% 21.01x
Affordable Hotel Bookers 18.37% 20.08x
Flight and Hotel Shoppers 18.82% 19.77x
Discount Flight Searchers 18.84% 19.72x
Moving Services Shoppers 6.03% 19.03x
Car Rental Shoppers 19.36% 18.34x
Home Goods Supercenter Shoppers 7.16% 16.23x
Work Comes First Travelers 1.32% 16.20x
Las Vegas Trip Planners 10.50% 15.92x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.46x
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is tampaairport.com.

Website Composition Index
tampaairport.com 3.06% 64.67x
gogoair.com 3.76% 61.59x
flysfo.com 1.25% 60.69x
nassauparadiseisland.com 7.38% 51.91x
longisland.com 1.77% 32.55x
flyfrontier.com 4.24% 31.41x
portseattle.org 2.00% 30.98x
greatvaluevacations.com 1.41% 26.17x
rci.com 1.17% 24.00x
cheapoair.com 1.40% 18.67x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 0.78% 14.13x
Smart Travel 0.44% 13.20x
Discount Travel 2.73% 13.15x
Corporate Employment Pages 0.19% 13.15x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.20% 12.71x
Scuba Diving 0.04% 12.54x
Promo Codes 0.04% 11.69x
Cruise Vacations 1.12% 10.13x
Marketing Professionals 0.02% 9.88x
Writing Resources 0.02% 9.45x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male