Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 4 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 32.38% 18.61x
Restaurant Menu Researchers 33.21% 18.38x
Restaurant Researchers 28.21% 17.97x
Last Minute Travelers 29.78% 17.91x
Discount Flight Searchers 31.94% 17.79x
Travel Reward Points Enthusiasts 27.67% 17.62x
Caribbean Trip Planners 35.75% 17.53x
Flight and Hotel Shoppers 62.08% 17.52x
European Trip Planners 29.77% 16.94x
New York City Events Researchers 31.19% 16.64x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.91x
Patagonia 0.05% 2.63x
Armani 0.07% 2.54x
Uniqlo 0.04% 2.52x
Supreme 0.02% 2.48x
Zara 0.08% 2.46x
Saint Laurent Paris 0.02% 2.37x
Levi Strauss 0.03% 2.27x
Ann Taylor 0.06% 2.27x
Calvin Klein 0.02% 2.20x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is aa.com.

Website Composition Index
aa.com 2.21% 62.68x
whatscheaper.com 1.42% 60.77x
jetblue.com 8.83% 55.31x
thepointsguy.com 1.68% 52.96x
menupages.com 3.15% 50.57x
mommypoppins.com 1.67% 48.22x
starwoodhotels.com 2.37% 46.97x
gilt.com 1.48% 46.92x
bestparking.com 1.31% 44.99x
nyp.org 1.52% 42.84x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 22.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.82% 21.38x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 15.77x
Higher-End Fashion Brands 2.59% 15.46x
Caribbean Vacation 4.12% 14.76x
Corporate Employment Pages 10.90% 13.80x
Apartment & Community Real Estate Researchers 0.51% 13.74x
South Carolina Travel 0.43% 13.26x
ISPs & Local Services 0.11% 13.25x
Meeting Planning & Hotels 1.07% 13.22x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male