Explore the Major Airline Customers Audience
Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Major Airline Customers audience.
INTERESTS
The Major Airline Customers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 52.02% | 21.20x |
| Family Adventures Travelers | 43.57% | 19.30x |
| Work Comes First Travelers | 43.92% | 19.23x |
| Discount Flight Searchers | 31.92% | 17.57x |
| Caribbean Trip Planners | 37.05% | 17.51x |
| Last Minute Travelers | 39.75% | 17.40x |
| Luxury Boutique Hotel Researchers | 43.38% | 16.92x |
| Travel Researchers | 37.34% | 16.65x |
| Restaurant Menu Researchers | 33.55% | 16.32x |
| New York City Events Researchers | 32.28% | 15.87x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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APPAREL RETAILERS
The Major Airline Customers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Armani.
| Location | Composition | Index |
| Armani | 0.04% | 2.29x |
| Uniqlo | 0.02% | 2.26x |
| Saint Laurent Paris | 0.01% | 2.13x |
| American Apparel | 0.04% | 2.10x |
| Bonobos | 0.02% | 2.04x |
| Lululemon | 0.06% | 1.90x |
| Zara | 0.03% | 1.85x |
| Ann Taylor | 0.02% | 1.84x |
| Hugo Boss | 0.04% | 1.83x |
| Madewell | 0.03% | 1.81x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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WEBSITES
The Major Airline Customers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Airline Customers audience is jetblue.com.
| Website | Composition | Index |
| jetblue.com | 2.76% | 41.07x |
| hyatt.com | 2.46% | 27.62x |
| jordans.com | 1.38% | 24.79x |
| southwest.com | 11.40% | 24.14x |
| americanexpress.com | 1.13% | 24.06x |
| elliman.com | 1.43% | 24.06x |
| chase.com | 1.68% | 22.75x |
| telecharge.com | 2.60% | 22.72x |
| alaskaair.com | 3.10% | 22.27x |
| membervacationportal.com | 1.13% | 22.15x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 16.37x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.14% | 13.70x |
| Corporate Employment Pages | 4.16% | 12.75x |
| Apartment & Community Real Estate Researchers | 0.20% | 11.57x |
| ISPs & Local Services | 0.02% | 11.51x |
| Meeting Planning & Hotels | 0.53% | 11.24x |
| New York City Education & News Cluster | 4.80% | 10.90x |
| New York City Real Estate Research Cluster | 6.02% | 10.82x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.04% | 10.51x |
| NYC Tourist Attractions | 6.47% | 10.40x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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DEMOGRAPHICS
The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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