Explore the Major Airline Customers Audience
Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Major Airline Customers audience.
INTERESTS
The Major Airline Customers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Airline Customers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 2.58% | 21.75x |
| Last Minute Travelers | 17.74% | 21.01x |
| Affordable Hotel Bookers | 18.37% | 20.08x |
| Flight and Hotel Shoppers | 18.82% | 19.77x |
| Discount Flight Searchers | 18.84% | 19.72x |
| Moving Services Shoppers | 6.03% | 19.03x |
| Car Rental Shoppers | 19.36% | 18.34x |
| Home Goods Supercenter Shoppers | 7.16% | 16.23x |
| Work Comes First Travelers | 1.32% | 16.20x |
| Las Vegas Trip Planners | 10.50% | 15.92x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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APPAREL RETAILERS
The Major Airline Customers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.46x |
| Maurices | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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WEBSITES
The Major Airline Customers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Airline Customers audience is tampaairport.com.
| Website | Composition | Index |
| tampaairport.com | 3.06% | 64.67x |
| gogoair.com | 3.76% | 61.59x |
| flysfo.com | 1.25% | 60.69x |
| nassauparadiseisland.com | 7.38% | 51.91x |
| longisland.com | 1.77% | 32.55x |
| flyfrontier.com | 4.24% | 31.41x |
| portseattle.org | 2.00% | 30.98x |
| greatvaluevacations.com | 1.41% | 26.17x |
| rci.com | 1.17% | 24.00x |
| cheapoair.com | 1.40% | 18.67x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Airline Customers audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 0.78% | 14.13x |
| Smart Travel | 0.44% | 13.20x |
| Discount Travel | 2.73% | 13.15x |
| Corporate Employment Pages | 0.19% | 13.15x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.20% | 12.71x |
| Scuba Diving | 0.04% | 12.54x |
| Promo Codes | 0.04% | 11.69x |
| Cruise Vacations | 1.12% | 10.13x |
| Marketing Professionals | 0.02% | 9.88x |
| Writing Resources | 0.02% | 9.45x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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DEMOGRAPHICS
The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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