Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 3.6 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 40.50% 26.23x
Family Adventures Travelers 32.57% 22.76x
Work Comes First Travelers 32.42% 22.68x
Last Minute Travelers 32.47% 21.03x
Luxury Boutique Hotel Researchers 34.10% 20.42x
Discount Flight Searchers 29.74% 19.93x
Caribbean Trip Planners 35.17% 19.92x
New York City Events Researchers 27.09% 19.26x
Travel Researchers 28.43% 18.96x
European Trip Planners 31.09% 18.77x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.63x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is jordans.com.

Website Composition Index
jordans.com 1.13% 32.90x
jetblue.com 3.58% 32.35x
telecharge.com 1.83% 30.21x
coned.com 3.46% 28.51x
southwest.com 7.68% 26.53x
boston-discovery-guide.com 1.12% 25.07x
nationalgridus.com 3.84% 24.19x
thebige.com 1.07% 23.90x
sunny.org 1.03% 23.76x
westchestermagazine.com 1.03% 23.17x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 16.55x
Apartment & Community Real Estate Researchers 0.13% 16.37x
Corporate Employment Pages 2.56% 15.15x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 14.45x
New England & Ivy League Sports 1.76% 14.23x
New York City Education & News Cluster 4.88% 14.21x
Meeting Planning & Hotels 0.38% 13.49x
NYC Tourist Attractions 6.12% 13.42x
Institutional Investing 0.74% 12.81x
Environmentally Friendly Cars 0.02% 12.73x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male