Explore the Major Airline Customers Audience
Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Major Airline Customers audience.
INTERESTS
The Major Airline Customers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 28.34% | 21.21x |
| School Closings Updates Readers | 16.37% | 19.51x |
| Family Adventures Travelers | 20.68% | 19.47x |
| Work Comes First Travelers | 19.35% | 19.31x |
| New York City Events Researchers | 22.13% | 18.01x |
| Discount Flight Searchers | 22.83% | 17.93x |
| Getaways Researchers | 17.12% | 17.52x |
| Cape Cod News Readers | 22.03% | 16.96x |
| Real Estate Decision Makers | 22.84% | 16.54x |
| Restaurant Menu Researchers | 20.35% | 16.23x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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APPAREL RETAILERS
The Major Airline Customers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.02% | 0.58x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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WEBSITES
The Major Airline Customers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Airline Customers audience is noticel.com.
| Website | Composition | Index |
| noticel.com | 1.22% | 30.35x |
| wapa.tv | 1.82% | 28.16x |
| hotwire.com | 5.51% | 25.84x |
| longisland.com | 1.88% | 23.63x |
| longislandpress.com | 1.34% | 20.96x |
| nyandcompany.com | 1.09% | 20.09x |
| hilton.com | 4.85% | 19.76x |
| telemundopr.com | 1.77% | 19.75x |
| airfarewatchdog.com | 3.24% | 19.57x |
| primerahora.com | 3.83% | 19.37x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Airline Customers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.03% | 12.96x |
| Institutional Investing | 0.12% | 12.56x |
| NYC Tourist Attractions | 2.18% | 12.32x |
| Pre-Built Home Researchers | 0.18% | 11.94x |
| Latin American Spanish Language News | 5.47% | 11.88x |
| New York City Real Estate Research Cluster | 6.49% | 11.79x |
| Hudson Valley New York Media | 6.04% | 11.61x |
| New York City Education & News Cluster | 2.95% | 11.45x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 11.18x |
| Online Games | 2.80% | 11.06x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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DEMOGRAPHICS
The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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