Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 3 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 15.21% 19.27x
Flight and Hotel Shoppers 22.89% 16.36x
New York City Events Researchers 20.17% 15.53x
Cape Cod News Readers 19.13% 15.28x
Real Estate Decision Makers 20.65% 14.68x
Getaways Researchers 14.54% 14.63x
Vermont Trip Planners 20.69% 14.30x
Family Adventures Travelers 13.81% 13.83x
Work Comes First Travelers 12.74% 13.74x
Restaurant Menu Researchers 16.43% 13.36x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.58x
Gap 0.02% 1.56x
Dressbarn 0.02% 1.50x
Banana Republic 0.02% 1.48x
Old Navy 0.04% 1.46x
J. Crew 0.01% 1.45x
Michael Kors 0.01% 1.42x
Jos A. Bank Clothiers 0.02% 1.41x
H&M 0.01% 1.36x
Mens Wearhouse 0.03% 1.33x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is noticel.com.

Website Composition Index
noticel.com 1.49% 29.79x
wapa.tv 2.02% 26.93x
hotwire.com 1.66% 25.83x
longislandpress.com 1.64% 24.54x
longisland.com 2.31% 24.04x
universalhub.com 1.30% 21.52x
newburyportnews.com 1.30% 20.02x
salemnews.com 1.85% 19.62x
primerahora.com 3.73% 19.46x
telemundopr.com 1.92% 19.24x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.16% 13.42x
Institutional Investing 0.04% 12.45x
Latin American Spanish Language News 5.15% 11.14x
Illinois 0.03% 10.95x
New York City Education & News Cluster 2.48% 10.88x
Pre-Built Home Researchers 0.04% 10.51x
New York City Real Estate Research Cluster 5.95% 10.42x
Hudson Valley New York Media 5.34% 10.31x
NYC Tourist Attractions 2.36% 10.26x
Upstate New York State Athletics 0.03% 10.06x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male