Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 4.1 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 44.30% 34.51x
Family Adventures Travelers 21.94% 29.35x
Work Comes First Travelers 24.20% 28.51x
Luxury Boutique Hotel Researchers 37.33% 27.33x
Travel Researchers 33.31% 25.92x
Last Minute Travelers 36.72% 25.59x
Restaurant Menu Researchers 31.39% 25.52x
Discount Flight Searchers 32.08% 25.24x
Luxury Hotel Guests 34.11% 24.64x
Caribbean Trip Planners 38.72% 24.50x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Intermix.

Location Composition Index
Intermix 0.01% 3.35x
Armani 0.03% 2.61x
Zara 0.03% 2.26x
Hugo Boss 0.04% 2.23x
Club Monaco 0.01% 2.20x
Ralph Lauren 0.02% 2.16x
Uniqlo 0.02% 2.10x
Bonobos 0.02% 2.07x
Tommy Bahama 0.02% 2.04x
Lululemon 0.05% 2.03x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is jetblue.com.

Website Composition Index
jetblue.com 3.93% 53.91x
hyatt.com 3.90% 35.67x
omnihotels.com 1.28% 31.14x
telechargeoffers.com 1.10% 30.10x
jordans.com 1.59% 29.56x
southwest.com 15.29% 28.46x
enterprise.com 3.20% 28.25x
viator.com 1.82% 28.22x
alaskaair.com 4.29% 27.46x
americanexpress.com 1.46% 27.28x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 22.13x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.24% 18.24x
ISPs & Local Services 0.03% 17.05x
Corporate Employment Pages 5.89% 15.68x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 14.83x
Apartment & Community Real Estate Researchers 0.31% 14.25x
Parenting & Nutrition 0.02% 13.88x
Meeting Planning & Hotels 0.69% 13.77x
Caribbean Vacation 3.15% 13.74x
Southern California Cluster 0.59% 13.51x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male