Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 3.2 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 46.67% 35.01x
Restaurant Menu Researchers 33.89% 28.62x
Luxury Boutique Hotel Researchers 41.30% 27.73x
Travel Researchers 37.73% 27.20x
Discount Flight Searchers 32.07% 26.86x
Luxury Hotel Guests 37.93% 26.79x
Last Minute Travelers 35.49% 25.93x
Caribbean Trip Planners 38.05% 25.64x
Men's Shoe Shoppers 36.70% 25.62x
New York City Events Researchers 30.93% 25.19x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Supreme.

Location Composition Index
Supreme 0.04% 3.65x
Everlane 0.02% 3.50x
Bonobos 0.20% 2.49x
Armani 0.07% 2.21x
Calvin Klein 0.01% 2.20x
Saint Laurent Paris 0.02% 2.10x
Intermix 0.03% 1.97x
Uniqlo 0.04% 1.88x
Topshop 0.04% 1.86x
Zara 0.07% 1.82x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is jetblue.com.

Website Composition Index
jetblue.com 8.06% 56.71x
aa.com 1.61% 56.51x
whatscheaper.com 1.09% 52.74x
menupages.com 2.49% 46.68x
starwoodhotels.com 1.78% 44.29x
bestparking.com 1.02% 42.46x
gilt.com 1.09% 42.42x
thepointsguy.com 1.17% 41.57x
mommypoppins.com 1.19% 41.14x
nyp.org 1.25% 39.21x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.60% 23.90x
Washington D.C. Hotels 0.02% 23.00x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 20.74x
Higher-End Fashion Brands 1.67% 16.49x
ISPs & Local Services 0.08% 16.06x
Meeting Planning & Hotels 1.04% 15.78x
Corporate Employment Pages 9.10% 15.75x
Caribbean Vacation 4.60% 15.54x
Assorted Topics (Cooking, Games, Viral Media) 0.16% 14.73x
South Carolina Travel 0.29% 14.36x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male