Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 3.5 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 36.48% 20.98x
Discount Flight Searchers 22.72% 18.17x
Family Adventures Travelers 28.51% 18.13x
Work Comes First Travelers 27.49% 18.06x
Getaways Researchers 22.52% 18.04x
Vermont Trip Planners 21.16% 16.92x
Last Minute Travelers 31.20% 16.82x
New York City Events Researchers 28.03% 16.47x
Caribbean Trip Planners 34.53% 16.37x
Palm Beach Trip Planners 20.87% 16.08x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.74x
The Childrens Place 0.02% 1.71x
Banana Republic 0.01% 1.62x
Dressbarn 0.01% 1.51x
Mens Wearhouse 0.02% 1.49x
Express 0.01% 1.48x
Chicos 0.01% 1.44x
Victoria's Secret 0.02% 1.42x
Aeropostale 0.01% 1.41x
LOFT 0.01% 1.40x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is jetblue.com.

Website Composition Index
jetblue.com 2.28% 36.57x
coned.com 2.49% 29.55x
telecharge.com 1.21% 29.01x
mlsli.com 1.73% 26.25x
nationalgridus.com 2.74% 24.79x
southwest.com 4.13% 24.42x
massgeneral.org 1.60% 20.80x
longisland.com 2.64% 20.56x
massrealty.com 1.10% 20.54x
longislandpress.com 1.22% 19.22x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.42% 11.68x
Apartment & Community Real Estate Researchers 0.04% 11.37x
New England & Ivy League Sports 0.97% 11.03x
NYC Tourist Attractions 4.20% 10.77x
New York City Education & News Cluster 3.75% 10.63x
Corporate Employment Pages 1.16% 10.61x
Upstate New York State Athletics 0.06% 10.31x
Southern California Cluster 0.05% 10.08x
New York City Real Estate Research Cluster 7.87% 9.31x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 9.09x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male