Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 5.3 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 52.02% 21.20x
Family Adventures Travelers 43.57% 19.30x
Work Comes First Travelers 43.92% 19.23x
Discount Flight Searchers 31.92% 17.57x
Caribbean Trip Planners 37.05% 17.51x
Last Minute Travelers 39.75% 17.40x
Luxury Boutique Hotel Researchers 43.38% 16.92x
Travel Researchers 37.34% 16.65x
Restaurant Menu Researchers 33.55% 16.32x
New York City Events Researchers 32.28% 15.87x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Armani.

Location Composition Index
Armani 0.04% 2.29x
Uniqlo 0.02% 2.26x
Saint Laurent Paris 0.01% 2.13x
American Apparel 0.04% 2.10x
Bonobos 0.02% 2.04x
Lululemon 0.06% 1.90x
Zara 0.03% 1.85x
Ann Taylor 0.02% 1.84x
Hugo Boss 0.04% 1.83x
Madewell 0.03% 1.81x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is jetblue.com.

Website Composition Index
jetblue.com 2.76% 41.07x
hyatt.com 2.46% 27.62x
jordans.com 1.38% 24.79x
southwest.com 11.40% 24.14x
americanexpress.com 1.13% 24.06x
elliman.com 1.43% 24.06x
chase.com 1.68% 22.75x
telecharge.com 2.60% 22.72x
alaskaair.com 3.10% 22.27x
membervacationportal.com 1.13% 22.15x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 16.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.14% 13.70x
Corporate Employment Pages 4.16% 12.75x
Apartment & Community Real Estate Researchers 0.20% 11.57x
ISPs & Local Services 0.02% 11.51x
Meeting Planning & Hotels 0.53% 11.24x
New York City Education & News Cluster 4.80% 10.90x
New York City Real Estate Research Cluster 6.02% 10.82x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 10.51x
NYC Tourist Attractions 6.47% 10.40x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male