Explore the Major Airline Customers Audience
Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Major Airline Customers audience.
INTERESTS
The Major Airline Customers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Airline Customers audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 10.06% | 18.42x |
| Flight and Hotel Shoppers | 14.49% | 15.72x |
| Cape Cod News Readers | 13.42% | 14.84x |
| Boston Trip Planners | 11.90% | 14.80x |
| New York City Events Researchers | 11.96% | 13.16x |
| Car Rental Shoppers | 10.69% | 13.07x |
| Family Adventures Travelers | 4.44% | 12.96x |
| New York Trip Planners | 11.73% | 12.50x |
| Real Estate Decision Makers | 15.76% | 12.50x |
| Vermont Trip Planners | 14.57% | 12.26x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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APPAREL RETAILERS
The Major Airline Customers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.52x |
| Banana Republic | 0.01% | 1.86x |
| LOFT | 0.02% | 1.68x |
| Zumiez | 0.04% | 1.62x |
| Gap | 0.01% | 1.59x |
| Victoria's Secret | 0.02% | 1.56x |
| Talbots | 0.02% | 1.52x |
| Hollister | 0.01% | 1.48x |
| Dressbarn | 0.01% | 1.45x |
| Lululemon | 0.01% | 1.44x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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WEBSITES
The Major Airline Customers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Airline Customers audience is noticel.com.
| Website | Composition | Index |
| noticel.com | 1.32% | 28.11x |
| longisland.com | 1.88% | 24.01x |
| diariolibre.com | 1.16% | 21.94x |
| liherald.com | 1.63% | 20.62x |
| elnuevodia.com | 5.19% | 20.03x |
| elvocero.com | 2.55% | 19.42x |
| cheapoair.com | 3.71% | 19.15x |
| newburyportnews.com | 1.02% | 18.90x |
| listindiario.com | 1.90% | 18.50x |
| wickedlocal.com | 3.58% | 18.38x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.19% | 14.40x |
| Latin American Spanish Language News | 4.78% | 11.73x |
| Discount Travel | 6.71% | 10.82x |
| Retail Industry News | 0.03% | 10.77x |
| New York City Real Estate Research Cluster | 2.36% | 10.68x |
| Corporate Employment Pages | 0.17% | 9.96x |
| Online Games | 1.38% | 9.23x |
| New York City Family & Activity Cluster | 8.58% | 9.19x |
| New York City Education & News Cluster | 1.31% | 8.83x |
| Caribbean Cluster | 1.18% | 8.28x |
Composition Percentage:
The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
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DEMOGRAPHICS
The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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