Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 2.6 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 43.62% 30.31x
Luxury Boutique Hotel Researchers 37.14% 24.61x
Luxury Hotel Guests 34.81% 23.70x
Travel Researchers 33.92% 23.29x
Restaurant Menu Researchers 32.65% 23.28x
Caribbean Trip Planners 36.98% 22.61x
Discount Flight Searchers 29.66% 22.19x
Men's Shoe Shoppers 33.48% 21.63x
Last Minute Travelers 33.80% 21.30x
European Trip Planners 31.13% 20.57x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Intermix.

Location Composition Index
Intermix 0.03% 2.97x
Supreme 0.04% 2.94x
Everlane 0.02% 2.50x
Calvin Klein 0.01% 2.33x
Topshop 0.03% 2.19x
Bonobos 0.14% 2.13x
Zara 0.07% 2.12x
Patagonia 0.04% 2.10x
Levi Strauss 0.04% 2.08x
Ann Taylor 0.07% 2.00x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is aa.com.

Website Composition Index
aa.com 1.75% 58.67x
jetblue.com 8.49% 57.08x
whatscheaper.com 1.19% 55.72x
menupages.com 2.65% 48.39x
starwoodhotels.com 1.87% 46.30x
thepointsguy.com 1.32% 44.80x
gilt.com 1.17% 44.48x
bestparking.com 1.06% 43.92x
mommypoppins.com 1.33% 43.26x
nyp.org 1.34% 40.86x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.67% 23.40x
Washington D.C. Hotels 0.02% 23.14x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 18.63x
Caribbean Vacation 4.28% 15.88x
Higher-End Fashion Brands 1.89% 15.78x
Corporate Employment Pages 9.65% 15.67x
Meeting Planning & Hotels 0.81% 15.63x
ISPs & Local Services 0.09% 15.11x
Apartment & Community Real Estate Researchers 0.42% 14.68x
Assorted Topics (Cooking, Games, Viral Media) 0.23% 14.37x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male