Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 2.9 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 34.01% 25.98x
Family Adventures Travelers 25.60% 23.21x
Work Comes First Travelers 23.95% 23.00x
Discount Flight Searchers 26.92% 21.37x
Getaways Researchers 22.43% 20.37x
New York City Events Researchers 26.08% 20.21x
Last Minute Travelers 28.72% 19.91x
School Closings Updates Readers 17.77% 19.67x
Caribbean Trip Planners 32.94% 19.11x
Real Estate Decision Makers 25.66% 18.74x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Gap.

Location Composition Index
Gap 0.01% 1.83x
Banana Republic 0.01% 1.57x
Aeropostale 0.01% 1.39x
White House Black Market 0.01% 1.35x
Express 0.01% 1.25x
Victoria's Secret 0.02% 1.20x
Old Navy 0.01% 1.18x
The Childrens Place 0.01% 1.17x
Journeys 0.01% 1.07x
Carhartt 0.07% 0.73x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is jetblue.com.

Website Composition Index
jetblue.com 1.12% 50.44x
coned.com 1.21% 41.29x
nationalgridus.com 1.45% 34.89x
southwest.com 1.57% 33.56x
noticel.com 1.29% 28.04x
hotwire.com 8.70% 26.63x
longisland.com 1.96% 26.43x
wapa.tv 1.47% 26.43x
streeteasy.com 1.31% 25.64x
ritzcarlton.com 1.16% 25.57x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.03% 16.74x
Southern California Cluster 0.03% 14.72x
Institutional Investing 0.21% 14.54x
Upstate New York State Athletics 0.05% 14.33x
NYC Tourist Attractions 2.99% 14.15x
Scuba Diving 0.02% 13.74x
Philanthropy - Nonprofits 0.20% 13.44x
New England & Ivy League Sports 0.64% 13.25x
New York City Education & News Cluster 2.99% 13.05x
New York City Real Estate Research Cluster 7.10% 12.73x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male