Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 3.2 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 46.18% 83.22x
Work Comes First Travelers 31.89% 73.79x
Family Adventures Travelers 34.88% 72.60x
Discount Flight Searchers 31.56% 67.09x
Luxury Boutique Hotel Researchers 36.21% 63.87x
Last Minute Travelers 32.56% 61.81x
Men's Shoe Shoppers 30.23% 59.44x
Self Storage Shoppers 32.56% 59.10x
Vermont Trip Planners 23.26% 57.55x
Caribbean Trip Planners 43.52% 56.82x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Old Navy.

Location Composition Index
Old Navy 0.10% 4.06x
Mens Wearhouse 0.03% 1.99x
Carhartt 0.27% 1.49x
Chicos 0.01% 1.43x
Victoria's Secret 0.01% 1.22x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is jetblue.com.

Website Composition Index
jetblue.com 3.01% 37.39x
telecharge.com 1.49% 30.72x
coned.com 2.98% 30.17x
southwest.com 5.76% 26.33x
nationalgridus.com 3.34% 25.56x
mlsli.com 1.92% 23.62x
massgeneral.org 1.91% 21.85x
alaskaair.com 1.18% 21.73x
longisland.com 2.67% 21.24x
massrealty.com 1.05% 21.09x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 8.97% 23.77x
Fashion & Retail 3.99% 22.68x
Career Cluster A 12.62% 20.69x
Tennis, Golf & Boxing 3.32% 19.47x
New York City Education & News Cluster 3.99% 18.36x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 5.65% 16.81x
Furniture Shopping 11.30% 16.30x
Medical Diagnostics 6.64% 16.27x
Private Aviation 2.99% 16.06x
Apartment & Community Real Estate Researchers 0.10% 15.67x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male