Dstillery Audiences

MAJOR AIRLINE CUSTOMERS

Audience Size: 3.1 Million Devices

Explore the Major Airline Customers Audience

Below you'll find more information about the Major Airline Customers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Major Airline Customers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Airline Customers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Airline Customers audience is Restaurant Menu Researchers.

Interest Composition Index
Restaurant Menu Researchers 34.75% 33.40x
Discount Flight Searchers 31.71% 31.53x
Men's Shoe Shoppers 34.12% 31.09x
Last Minute Travelers 32.06% 30.49x
Restaurant Researchers 30.04% 30.02x
Caribbean Trip Planners 37.14% 29.57x
Flight and Hotel Shoppers 64.12% 29.38x
Travel Reward Points Enthusiasts 29.36% 29.27x
New York City Events Researchers 30.59% 29.19x
European Trip Planners 31.19% 28.27x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Interest attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Airline Customers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Airline Customers audience is Lululemon.

Location Composition Index
Lululemon 0.10% 1.86x
Victoria's Secret 0.11% 1.82x
Johnston and Murphy 0.12% 1.70x
Jos A. Bank Clothiers 0.38% 1.48x
Mens Wearhouse 0.58% 1.39x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Location attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Airline Customers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Airline Customers audience is aa.com.

Website Composition Index
aa.com 2.09% 68.79x
whatscheaper.com 1.35% 64.46x
jetblue.com 9.19% 62.98x
thepointsguy.com 1.58% 55.57x
menupages.com 3.07% 55.42x
gilt.com 1.41% 51.63x
starwoodhotels.com 2.21% 51.55x
mommypoppins.com 1.57% 50.93x
bestparking.com 1.26% 50.02x
nyp.org 1.51% 45.41x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Web attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Airline Customers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 2.44% 20.19x
Caribbean Vacation 4.70% 19.36x
Corporate Employment Pages 11.03% 17.66x
Smart Travel 8.73% 16.10x
Southern California Cluster 1.57% 15.97x
European Museums, Restaurants & Events 3.80% 15.60x
NYC Tourist Attractions 13.80% 15.54x
New York City Real Estate Research Cluster 9.49% 15.04x
New York City Education & News Cluster 9.29% 14.91x
San Francisco Tourism 2.31% 14.81x
Composition Percentage: The overlap percentage between the Major Airline Customers audience and the Content Affinity attribute.
Index: A comparison of the Major Airline Customers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Airline Customers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male