Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 52.90% 32.45x
Kitchen Appliance Shoppers 50.19% 29.75x
Home Exterior Design Enthusiasts 40.19% 28.72x
Hardware Shoppers 41.04% 28.32x
Flooring Shoppers 41.91% 27.60x
Spa and Pool Owners 41.10% 27.21x
Blender Shoppers 42.18% 26.10x
Home Coffee Makers 36.41% 25.91x
Country Home Decorators 40.63% 25.62x
Custom Home Lighting Shoppers 34.91% 25.29x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 1.68x
Ralph Lauren 0.01% 1.67x
Columbia 0.02% 1.67x
Express Outlets 0.01% 1.65x
The North Face 0.03% 1.56x
LL Bean 0.01% 1.52x
Kate Spade 0.02% 1.50x
Madewell 0.03% 1.45x
Chicos 0.06% 1.44x
Brooks Brothers 0.05% 1.43x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 2.40% 98.88x
jennair.com 2.37% 70.66x
monogram.com 2.78% 69.84x
totousa.com 1.57% 68.10x
armstrong.com 2.07% 64.71x
inspectapedia.com 1.75% 64.53x
acwholesalers.com 3.80% 64.35x
pegasuslighting.com 1.58% 63.26x
yaleappliance.com 8.49% 62.78x
searsoutlet.com 11.13% 61.89x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.33% 27.46x
Home Remodeling 6.02% 23.36x
Bathrooms & Plumbing 7.02% 22.11x
Rural Living 0.27% 20.81x
Holiday Gifts 1.56% 18.26x
Home Remodeling 12.12% 17.78x
Home Office Products 0.76% 17.65x
Lighting & Power 4.01% 17.24x
Painting & Renovation 5.67% 16.84x
Discount Shopping 7.18% 16.71x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male