Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 27.26% 28.32x
Kitchen Stove Shoppers 31.85% 27.93x
Online Health Researchers 23.68% 27.39x
Home Exterior Design Enthusiasts 27.84% 27.02x
Home Custom Bedroom Decorators 19.91% 26.80x
Custom Home Lighting Shoppers 19.91% 26.80x
Beach House Second Home Owners 23.64% 26.71x
Medical Advice Researchers 23.05% 26.43x
Texas Activity Researchers 22.65% 26.07x
Luxury Retail Researchers 24.37% 25.91x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.49x
Banana Republic 0.02% 1.36x
Gap 0.02% 1.30x
Chicos 0.03% 1.29x
J. Crew 0.01% 1.27x
Forever 21 0.01% 1.25x
LOFT 0.02% 1.22x
Jos A. Bank Clothiers 0.02% 1.20x
Talbots 0.01% 1.14x
Carhartt 0.24% 1.14x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is oldhouseonline.com.

Website Composition Index
oldhouseonline.com 1.36% 21.95x
spokesman.com 1.11% 21.30x
remodelista.com 3.62% 21.29x
greenwichtime.com 4.14% 21.28x
weathertech.com 1.04% 21.14x
blockshopper.com 2.53% 20.10x
healthnfitness.net 1.81% 19.88x
letgo.com 1.50% 19.85x
intelius.com 1.97% 19.78x
ccn.com 4.79% 19.70x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.06% 24.28x
Bathrooms & Plumbing 0.11% 21.04x
Yard Structures 0.07% 17.03x
Amateur Radios 0.13% 16.94x
Bird Watching 0.13% 16.31x
Pharmacy 0.32% 14.03x
Business News & Information Readers 0.23% 13.86x
Institutional Investing 0.06% 13.74x
Mid-Atlantic Beaches 0.06% 13.70x
Furniture & Home Improvement 1.26% 13.59x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male