Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 35.95% 22.05x
Hardware Shoppers 29.13% 20.64x
Home Exterior Design Enthusiasts 31.58% 20.09x
Country Home Decorators 32.47% 18.68x
Kitchen Appliance Shoppers 31.82% 18.68x
Flooring Shoppers 30.51% 18.14x
Sporting Goods Shoppers 28.80% 18.03x
Spa and Pool Owners 32.13% 18.02x
Realtors & Real Estate Researchers 27.84% 17.87x
Retired Health Insurance Researchers 28.85% 17.61x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.42x
White House Black Market 0.01% 1.39x
Gap 0.01% 1.39x
Dressbarn 0.01% 1.35x
LOFT 0.01% 1.32x
Chicos 0.01% 1.20x
Maurices 0.02% 1.20x
Old Navy 0.02% 1.17x
The Childrens Place 0.01% 1.15x
Carhartt 0.17% 1.14x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is appliancesconnection.com.

Website Composition Index
appliancesconnection.com 3.51% 35.32x
geappliances.com 2.16% 30.00x
yaleappliance.com 3.32% 29.59x
whirlpool.com 1.05% 28.42x
searspartsdirect.com 1.28% 21.78x
americanstandard-us.com 1.45% 21.47x
moen.com 1.29% 21.39x
restorationhardware.com 2.17% 20.50x
deltafaucet.com 1.97% 20.38x
westmarine.com 1.31% 19.81x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.05% 17.35x
Bathrooms & Plumbing 0.89% 15.84x
Texas Off-Roading 0.04% 15.77x
General Interest 0.08% 15.42x
Home Improvement Contractor 0.05% 15.42x
Home Remodeling 0.99% 14.64x
Home Remodeling 2.71% 12.87x
Home Furnishings 3.29% 12.06x
Cigars 0.11% 11.98x
Furniture & Home Improvement 3.46% 11.90x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male