Explore the Major Appliance Shoppers Audience
Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Major Appliance Shoppers audience.
INTERESTS
The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Appliance Shoppers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 27.26% | 28.32x |
| Kitchen Stove Shoppers | 31.85% | 27.93x |
| Online Health Researchers | 23.68% | 27.39x |
| Home Exterior Design Enthusiasts | 27.84% | 27.02x |
| Home Custom Bedroom Decorators | 19.91% | 26.80x |
| Custom Home Lighting Shoppers | 19.91% | 26.80x |
| Beach House Second Home Owners | 23.64% | 26.71x |
| Medical Advice Researchers | 23.05% | 26.43x |
| Texas Activity Researchers | 22.65% | 26.07x |
| Luxury Retail Researchers | 24.37% | 25.91x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.49x |
| Banana Republic | 0.02% | 1.36x |
| Gap | 0.02% | 1.30x |
| Chicos | 0.03% | 1.29x |
| J. Crew | 0.01% | 1.27x |
| Forever 21 | 0.01% | 1.25x |
| LOFT | 0.02% | 1.22x |
| Jos A. Bank Clothiers | 0.02% | 1.20x |
| Talbots | 0.01% | 1.14x |
| Carhartt | 0.24% | 1.14x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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WEBSITES
The Major Appliance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Appliance Shoppers audience is oldhouseonline.com.
| Website | Composition | Index |
| oldhouseonline.com | 1.36% | 21.95x |
| spokesman.com | 1.11% | 21.30x |
| remodelista.com | 3.62% | 21.29x |
| greenwichtime.com | 4.14% | 21.28x |
| weathertech.com | 1.04% | 21.14x |
| blockshopper.com | 2.53% | 20.10x |
| healthnfitness.net | 1.81% | 19.88x |
| letgo.com | 1.50% | 19.85x |
| intelius.com | 1.97% | 19.78x |
| ccn.com | 4.79% | 19.70x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Auctions & Repossessions.
| Content Affinity | Composition | Index |
| Auctions & Repossessions | 0.06% | 24.28x |
| Bathrooms & Plumbing | 0.11% | 21.04x |
| Yard Structures | 0.07% | 17.03x |
| Amateur Radios | 0.13% | 16.94x |
| Bird Watching | 0.13% | 16.31x |
| Pharmacy | 0.32% | 14.03x |
| Business News & Information Readers | 0.23% | 13.86x |
| Institutional Investing | 0.06% | 13.74x |
| Mid-Atlantic Beaches | 0.06% | 13.70x |
| Furniture & Home Improvement | 1.26% | 13.59x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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