Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Appliance Shoppers.

Interest Composition Index
Kitchen Appliance Shoppers 47.42% 30.15x
Hardware Shoppers 37.53% 27.08x
Flooring Shoppers 40.13% 26.27x
Spa and Pool Owners 39.02% 25.47x
Blender Shoppers 42.71% 24.05x
Kitchen and Bath Professionals 42.90% 22.90x
New Homeowners 40.65% 21.92x
Chandelier and Lamp Shoppers 37.16% 21.86x
Moving Services Shoppers 39.60% 21.34x
Home Decor Shoppers 31.01% 21.18x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.50x
Free People 0.02% 1.27x
Ralph Lauren 0.01% 1.26x
The North Face 0.02% 1.20x
Supreme 0.00% 1.18x
Patagonia 0.01% 1.18x
Columbia 0.01% 1.16x
Michael Kors 0.02% 1.16x
Intermix 0.01% 1.15x
REI 0.02% 1.14x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 3.01% 89.71x
compactappliance.com 1.09% 83.95x
jennair.com 2.45% 71.28x
decorplanet.com 1.09% 70.95x
monogram.com 2.85% 65.98x
yaleappliance.com 7.64% 59.47x
totousa.com 1.87% 58.43x
inspectapedia.com 2.14% 58.01x
armstrong.com 2.51% 57.94x
searsoutlet.com 13.38% 57.21x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.03% 23.29x
Home Remodeling 6.37% 21.91x
Bathrooms & Plumbing 7.41% 21.25x
Rural Living 0.30% 18.21x
Home Remodeling 12.55% 16.80x
Home Office Products 0.80% 16.64x
Lighting & Power 4.28% 16.10x
Holiday Gifts 1.75% 15.40x
Handyman Tools 0.06% 15.29x
Painting & Renovation 6.02% 15.03x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male