Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 40.46% 29.55x
Hardware Shoppers 34.57% 26.22x
Home Exterior Design Enthusiasts 34.19% 26.04x
Kitchen Appliance Shoppers 37.27% 24.92x
Country Home Decorators 34.18% 24.62x
Spa and Pool Owners 35.67% 24.14x
Flooring Shoppers 33.95% 23.62x
Sporting Goods Shoppers 34.03% 22.54x
Retired Health Insurance Researchers 31.32% 22.44x
Custom Home Lighting Shoppers 27.72% 22.31x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.78x
Carhartt 0.14% 1.26x
Old Navy 0.01% 1.08x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 3.88% 40.31x
appliancesconnection.com 6.87% 37.72x
maytag.com 1.61% 36.60x
efaucets.com 1.18% 33.69x
geappliances.com 5.46% 33.65x
whirlpool.com 2.22% 31.61x
ntknetwork.com 1.04% 29.35x
hvac-talk.com 1.26% 26.50x
kitchensource.com 1.57% 25.67x
searspartsdirect.com 3.53% 24.88x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.02% 20.24x
Bathrooms & Plumbing 2.02% 19.76x
Environmentally Friendly Cars 0.04% 19.75x
Home Improvement Contractor 0.14% 17.28x
Home Remodeling 4.37% 16.30x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 15.26x
Home Furnishings 5.91% 15.16x
Cars, Travel & Food 0.04% 14.92x
Pool Cleaning 0.79% 14.91x
Lighting & Power 1.45% 14.90x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male