Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 22.32% 31.18x
Home Custom Bedroom Decorators 13.63% 30.98x
Custom Home Lighting Shoppers 13.63% 30.98x
Kitchen Stove Shoppers 26.13% 30.53x
Online Health Researchers 19.04% 30.11x
Home Exterior Design Enthusiasts 22.64% 29.48x
Medical Advice Researchers 19.06% 29.36x
Beach House Second Home Owners 18.20% 29.06x
Luxury Retail Researchers 20.14% 28.93x
Cholesterol Researchers 16.65% 28.86x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.82x
Coach 0.02% 1.52x
LOFT 0.03% 1.31x
Lululemon 0.01% 1.30x
Gap 0.03% 1.21x
Chicos 0.03% 1.20x
J. Crew 0.02% 1.17x
White House Black Market 0.03% 1.13x
Dressbarn 0.02% 1.08x
Lane Bryant 0.03% 1.08x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is cruxnow.com.

Website Composition Index
cruxnow.com 1.75% 22.55x
hgtv.ca 1.39% 22.54x
ccn.com 2.56% 22.06x
studyfinds.org 2.73% 21.85x
remodelista.com 2.70% 21.34x
gunbroker.com 1.45% 20.89x
dailygalaxy.com 1.40% 20.72x
greenwichtime.com 3.97% 20.67x
concordmonitor.com 1.05% 20.45x
paddleyourownkanoo.com 3.69% 20.33x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.10% 19.91x
Hobby Vehicles 0.20% 14.26x
Furniture Shopping 0.16% 13.14x
Appliances & Reviews 4.17% 13.03x
Assorted Topics (Power Trains, Drones, Web Design) 0.23% 12.95x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.93% 12.77x
Home Remodeling 0.53% 12.51x
Furniture & Home Improvement 0.72% 12.46x
Credit Unions & Consumer Protection 0.03% 12.13x
Nutrition & Diabetic Living 0.13% 12.01x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male