Explore the Major Appliance Shoppers Audience
Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Major Appliance Shoppers audience.
INTERESTS
The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 40.46% | 29.55x |
| Hardware Shoppers | 34.57% | 26.22x |
| Home Exterior Design Enthusiasts | 34.19% | 26.04x |
| Kitchen Appliance Shoppers | 37.27% | 24.92x |
| Country Home Decorators | 34.18% | 24.62x |
| Spa and Pool Owners | 35.67% | 24.14x |
| Flooring Shoppers | 33.95% | 23.62x |
| Sporting Goods Shoppers | 34.03% | 22.54x |
| Retired Health Insurance Researchers | 31.32% | 22.44x |
| Custom Home Lighting Shoppers | 27.72% | 22.31x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Curious about what else the Major Appliance Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 1.78x |
| Carhartt | 0.14% | 1.26x |
| Old Navy | 0.01% | 1.08x |
| Mens Wearhouse | 0.01% | 0.77x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Want to find more of the Major Appliance Shoppers audience in the real world?
Sign Up
WEBSITES
The Major Appliance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Appliance Shoppers audience is yaleappliance.com.
| Website | Composition | Index |
| yaleappliance.com | 3.88% | 40.31x |
| appliancesconnection.com | 6.87% | 37.72x |
| maytag.com | 1.61% | 36.60x |
| efaucets.com | 1.18% | 33.69x |
| geappliances.com | 5.46% | 33.65x |
| whirlpool.com | 2.22% | 31.61x |
| ntknetwork.com | 1.04% | 29.35x |
| hvac-talk.com | 1.26% | 26.50x |
| kitchensource.com | 1.57% | 25.67x |
| searspartsdirect.com | 3.53% | 24.88x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Want to see more of the websites the Major Appliance Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.02% | 20.24x |
| Bathrooms & Plumbing | 2.02% | 19.76x |
| Environmentally Friendly Cars | 0.04% | 19.75x |
| Home Improvement Contractor | 0.14% | 17.28x |
| Home Remodeling | 4.37% | 16.30x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 15.26x |
| Home Furnishings | 5.91% | 15.16x |
| Cars, Travel & Food | 0.04% | 14.92x |
| Pool Cleaning | 0.79% | 14.91x |
| Lighting & Power | 1.45% | 14.90x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Want to see more of the Content Affinities the Major Appliance Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Major Appliance Shoppers audience?
Sign Up