Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 43.44% 31.33x
Hardware Shoppers 36.19% 28.17x
Home Exterior Design Enthusiasts 37.30% 27.83x
Kitchen Appliance Shoppers 38.68% 27.79x
Spa and Pool Owners 37.46% 26.25x
Country Home Decorators 37.50% 26.16x
Flooring Shoppers 36.00% 25.50x
Sporting Goods Shoppers 34.38% 24.48x
Retired Health Insurance Researchers 33.02% 24.24x
Custom Home Lighting Shoppers 30.42% 24.17x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.54x
The North Face 0.01% 1.44x
Chicos 0.04% 1.42x
Free People 0.01% 1.36x
Lululemon 0.02% 1.35x
Eddie Bauer 0.01% 1.25x
Banana Republic 0.04% 1.24x
J. Crew 0.03% 1.23x
Coach 0.02% 1.20x
Hugo Boss 0.01% 1.18x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 4.16% 42.43x
maytag.com 1.89% 37.67x
appliancesconnection.com 8.15% 37.58x
geappliances.com 6.75% 34.90x
efaucets.com 1.39% 34.82x
whirlpool.com 2.63% 31.83x
ntknetwork.com 1.22% 30.57x
searsoutlet.com 1.39% 29.81x
hvac-talk.com 1.42% 27.43x
weeklystandard.com 1.34% 26.43x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.58% 24.34x
Home Remodeling 2.42% 19.51x
Bathrooms & Plumbing 2.53% 19.33x
Rural Living 0.05% 17.08x
As Seen On TV Products 0.04% 16.59x
Discount Shopping 1.33% 16.20x
Home Remodeling 5.30% 16.18x
Environmentally Friendly Cars 0.05% 15.95x
Cars, Travel & Food 0.17% 15.89x
Home Office Products 0.18% 15.84x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male