Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 31.89% 26.14x
Hardware Shoppers 28.01% 25.87x
Home Exterior Design Enthusiasts 28.50% 25.21x
Online Health Researchers 23.08% 24.49x
Beach House Second Home Owners 23.81% 23.78x
Custom Home Lighting Shoppers 19.80% 23.66x
Home Custom Bedroom Decorators 19.80% 23.66x
Texas Activity Researchers 23.11% 23.17x
Sporting Goods Shoppers 25.10% 23.01x
Luxury Retail Researchers 23.72% 23.00x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.14x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 1.23% 38.92x
justanswer.com 2.11% 24.22x
gmauthority.com 1.17% 22.32x
buzzfile.com 1.59% 22.20x
greenwichtime.com 4.38% 21.42x
weathertech.com 1.83% 20.80x
trueactivist.com 1.61% 20.74x
businesswire.com 1.72% 20.02x
spokesman.com 1.60% 19.80x
remodelista.com 3.87% 19.31x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.17% 19.08x
Electronic Cabling 0.05% 17.83x
Bathrooms & Plumbing 0.16% 17.40x
Home Decoration - Crafts & Kids 0.06% 16.82x
Auctions & Repossessions 0.09% 16.37x
Bird Watching 0.15% 14.87x
Pool Cleaning 0.11% 14.69x
Mid-Atlantic Beaches 0.08% 14.51x
Telescopes 0.11% 13.90x
Professional Audio Visual 0.04% 13.88x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male