Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 975.4 Thousand Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 975.4 thousand unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 20.58% 52.59x
Patio Furniture Shoppers 38.37% 50.68x
Home Remodelers 18.88% 48.98x
Homeowners 44.71% 48.51x
DIYers 31.23% 46.82x
Sleep Researchers 23.09% 46.59x
New Homeowners 37.94% 46.50x
Kitchen & Bathroom Remodelers 30.68% 46.30x
Flooring Shoppers 45.22% 44.33x
Kitchen Stove Shoppers 36.69% 42.26x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 2.18x
J. Crew 0.01% 1.71x
Talbots 0.01% 1.35x
White House Black Market 0.01% 1.34x
Maurices 0.02% 1.09x
Old Navy 0.01% 1.06x
Urban Outfitters 0.01% 0.86x
Gymboree 0.01% 0.86x
Journeys 0.01% 0.81x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is bluestarcooking.com.

Website Composition Index
bluestarcooking.com 1.16% 94.23x
designerappliances.com 10.45% 75.33x
healthykitchen101.com 1.88% 73.86x
sharpusa.com 1.19% 72.18x
ratehub.ca 1.35% 67.18x
retailmenot.ca 2.75% 57.15x
floorcritics.com 2.02% 56.73x
redfin.ca 2.24% 52.66x
canadapost.ca 1.28% 50.67x
wayfair.ca 1.04% 50.29x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 1.10% 44.76x
Canada Shopping - Kitchenware 0.41% 36.77x
Appliances & Reviews 7.39% 36.74x
Home Remodeling 1.11% 35.18x
Home Remodeling 0.29% 33.28x
Canada Culture and Tourism 7.39% 31.79x
Canadian Real Estate Researcher Cluster 0.25% 30.01x
Canada Tax and Finance Research Cluster 0.84% 26.01x
Canadian Universities 0.19% 25.13x
Canadian Auto 8.62% 24.87x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male