Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 47.48% 39.37x
Hardware Shoppers 39.71% 34.91x
Kitchen Appliance Shoppers 44.63% 34.67x
Home Exterior Design Enthusiasts 39.45% 34.66x
Country Home Decorators 39.60% 32.52x
Spa and Pool Owners 41.81% 32.35x
Flooring Shoppers 40.39% 31.68x
Home Custom Bedroom Decorators 32.91% 30.90x
Custom Home Lighting Shoppers 32.90% 30.86x
Sporting Goods Shoppers 36.78% 30.31x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.64x
Lululemon 0.04% 1.49x
Bonobos 0.03% 1.45x
J. Crew 0.02% 1.40x
Chicos 0.05% 1.30x
The North Face 0.02% 1.29x
Brooks Brothers 0.02% 1.25x
Free People 0.02% 1.24x
Jos A. Bank Clothiers 0.07% 1.24x
Belk 0.01% 1.22x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is monogram.com.

Website Composition Index
monogram.com 1.10% 72.62x
yaleappliance.com 5.66% 59.00x
acwholesalers.com 1.55% 58.70x
speedqueen.com 1.12% 56.48x
crutchfield.com 1.14% 51.99x
jennair.com 1.44% 51.09x
efaucets.com 2.28% 49.29x
searsoutlet.com 4.67% 47.48x
appliancepartspros.com 1.01% 46.88x
truevalue.com 2.10% 45.89x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.45% 25.90x
Rural Living 0.13% 22.04x
Home Remodeling 3.25% 19.39x
Bathrooms & Plumbing 3.62% 18.77x
Discount Shopping 2.80% 18.08x
Handyman Tools 0.02% 17.39x
Flags & Trump 0.09% 16.94x
Environmentally Friendly Cars 0.08% 16.82x
Painting & Renovation 2.73% 16.73x
Home Décor, Furniture, & Decorating 0.02% 16.59x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male