Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 48.25% 35.43x
Kitchen Appliance Shoppers 46.30% 31.49x
Hardware Shoppers 42.52% 30.83x
Home Exterior Design Enthusiasts 39.85% 30.62x
Spa and Pool Owners 41.85% 29.49x
Country Home Decorators 39.15% 28.99x
Flooring Shoppers 42.06% 28.60x
Home Custom Bedroom Decorators 34.91% 27.53x
Custom Home Lighting Shoppers 34.90% 27.52x
Home Coffee Makers 35.03% 27.01x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.72x
Jos A. Bank Clothiers 0.38% 1.54x
Bonobos 0.11% 1.50x
REI 0.02% 1.44x
White House Black Market 0.40% 1.38x
Mens Wearhouse 0.56% 1.34x
Patagonia 0.01% 1.32x
Johnston and Murphy 0.52% 1.29x
Free People 0.02% 1.22x
Talbots 0.04% 1.11x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is monogram.com.

Website Composition Index
monogram.com 1.16% 51.22x
yaleappliance.com 5.59% 45.49x
speedqueen.com 1.32% 45.44x
acwholesalers.com 1.75% 45.22x
rheem.com 1.00% 41.30x
jennair.com 1.38% 40.51x
amana.com 1.04% 40.08x
truevalue.com 2.49% 36.84x
efaucets.com 2.31% 36.29x
maytag.com 3.61% 36.10x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.89% 21.96x
Rural Living 0.15% 17.70x
Home Remodeling 3.73% 17.04x
Bathrooms & Plumbing 4.16% 16.56x
Handyman Tools 0.03% 15.36x
Discount Shopping 3.61% 15.07x
Painting & Renovation 3.24% 15.06x
Home Office Products 0.38% 14.71x
Holiday Gifts 0.81% 14.70x
Golf & Boats 0.02% 14.49x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male