Explore the Major Appliance Shoppers Audience
Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 975.4 thousand unique devices whose actions qualify for the Major Appliance Shoppers audience.
INTERESTS
The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Appliance Shoppers audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 20.58% | 52.59x |
| Patio Furniture Shoppers | 38.37% | 50.68x |
| Home Remodelers | 18.88% | 48.98x |
| Homeowners | 44.71% | 48.51x |
| DIYers | 31.23% | 46.82x |
| Sleep Researchers | 23.09% | 46.59x |
| New Homeowners | 37.94% | 46.50x |
| Kitchen & Bathroom Remodelers | 30.68% | 46.30x |
| Flooring Shoppers | 45.22% | 44.33x |
| Kitchen Stove Shoppers | 36.69% | 42.26x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 2.18x |
| J. Crew | 0.01% | 1.71x |
| Talbots | 0.01% | 1.35x |
| White House Black Market | 0.01% | 1.34x |
| Maurices | 0.02% | 1.09x |
| Old Navy | 0.01% | 1.06x |
| Urban Outfitters | 0.01% | 0.86x |
| Gymboree | 0.01% | 0.86x |
| Journeys | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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WEBSITES
The Major Appliance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Appliance Shoppers audience is bluestarcooking.com.
| Website | Composition | Index |
| bluestarcooking.com | 1.16% | 94.23x |
| designerappliances.com | 10.45% | 75.33x |
| healthykitchen101.com | 1.88% | 73.86x |
| sharpusa.com | 1.19% | 72.18x |
| ratehub.ca | 1.35% | 67.18x |
| retailmenot.ca | 2.75% | 57.15x |
| floorcritics.com | 2.02% | 56.73x |
| redfin.ca | 2.24% | 52.66x |
| canadapost.ca | 1.28% | 50.67x |
| wayfair.ca | 1.04% | 50.29x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 1.10% | 44.76x |
| Canada Shopping - Kitchenware | 0.41% | 36.77x |
| Appliances & Reviews | 7.39% | 36.74x |
| Home Remodeling | 1.11% | 35.18x |
| Home Remodeling | 0.29% | 33.28x |
| Canada Culture and Tourism | 7.39% | 31.79x |
| Canadian Real Estate Researcher Cluster | 0.25% | 30.01x |
| Canada Tax and Finance Research Cluster | 0.84% | 26.01x |
| Canadian Universities | 0.19% | 25.13x |
| Canadian Auto | 8.62% | 24.87x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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