Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 47.92% 56.20x
Kitchen Appliance Shoppers 46.49% 50.57x
Home Exterior Design Enthusiasts 36.15% 47.29x
Hardware Shoppers 39.78% 46.49x
Spa and Pool Owners 39.20% 44.47x
Country Home Decorators 35.30% 44.12x
Flooring Shoppers 42.44% 43.26x
Blender Shoppers 36.61% 41.31x
Home Coffee Makers 33.05% 40.93x
Home Custom Bedroom Decorators 31.46% 40.42x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.43% 1.53x
Ralph Lauren 0.02% 1.51x
Intermix 0.01% 1.50x
Armani 0.06% 1.49x
Supreme 0.02% 1.45x
Chicos 0.09% 1.44x
Bonobos 0.08% 1.40x
Saint Laurent Paris 0.01% 1.36x
Mens Wearhouse 0.62% 1.35x
Johnston and Murphy 0.18% 1.31x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 1.91% 94.85x
monogram.com 2.36% 75.47x
totousa.com 1.28% 67.82x
zephyronline.com 1.00% 66.45x
yaleappliance.com 9.03% 64.50x
acwholesalers.com 3.19% 63.32x
speedqueen.com 2.48% 63.19x
armstrong.com 1.68% 61.93x
jennair.com 2.31% 61.78x
inspectapedia.com 1.43% 61.68x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.32% 31.18x
Home Remodeling 5.61% 24.61x
Bathrooms & Plumbing 6.36% 24.01x
Rural Living 0.22% 23.76x
Handyman Tools 0.04% 20.98x
Holiday Gifts 1.33% 20.22x
Home Office Products 0.61% 20.17x
Painting & Renovation 4.98% 19.84x
Discount Shopping 5.75% 19.71x
Flags & Trump 0.14% 19.38x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male