Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Appliance Shoppers.

Interest Composition Index
Kitchen Appliance Shoppers 50.74% 27.56x
Hardware Shoppers 37.76% 25.88x
Flooring Shoppers 41.54% 24.96x
Spa and Pool Owners 39.94% 24.27x
Blender Shoppers 44.80% 23.03x
Kitchen and Bath Professionals 44.70% 21.71x
Telecom Industry 31.81% 21.42x
Furniture and Appliances Industry 34.52% 20.90x
Chandelier and Lamp Shoppers 38.61% 20.88x
New Homeowners 42.19% 20.85x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.56x
Kate Spade 0.02% 1.40x
Chicos 0.04% 1.37x
Armani 0.02% 1.36x
Joe's Jeans 0.00% 1.34x
Tommy Bahama 0.02% 1.29x
Brooks Brothers 0.02% 1.16x
J. Crew 0.02% 1.16x
Eddie Bauer 0.01% 1.14x
Saint Laurent Paris 0.01% 1.13x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is us-appliance.com.

Website Composition Index
us-appliance.com 0.91% 116.22x
plessers.com 0.97% 113.93x
ajmadison.com 0.58% 110.81x
fisherpaykel.com 0.54% 96.53x
broan.com 0.29% 93.16x
winecoolerdirect.com 0.28% 92.95x
thermador.com 3.55% 90.85x
compactappliance.com 1.28% 85.93x
nutone.com 0.19% 84.85x
zephyronline.com 0.93% 83.47x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.52% 21.98x
Home Remodeling 6.59% 21.48x
Bathrooms & Plumbing 7.55% 20.84x
Rural Living 0.30% 18.55x
Home Remodeling 12.81% 16.60x
Home Office Products 0.81% 15.78x
Holiday Gifts 1.59% 15.61x
Lighting & Power 4.40% 15.59x
Chef & Restaurant Resources 4.90% 14.58x
Painting & Renovation 6.11% 14.48x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999