Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 3 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 36.64% 27.45x
Hardware Shoppers 28.79% 27.18x
Home Exterior Design Enthusiasts 31.74% 26.30x
Country Home Decorators 33.01% 24.45x
Spa and Pool Owners 34.84% 24.25x
Realtors & Real Estate Researchers 26.89% 24.16x
Sporting Goods Shoppers 29.27% 24.08x
Online Health Researchers 25.72% 24.05x
Retired Health Insurance Researchers 30.12% 23.96x
Kitchen Appliance Shoppers 32.63% 23.61x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.39x
Maurices 0.02% 1.31x
Chicos 0.01% 1.26x
LOFT 0.01% 1.25x
Lane Bryant 0.01% 1.22x
Victoria's Secret 0.02% 1.14x
Buckle 0.01% 1.12x
Mens Wearhouse 0.01% 1.08x
Carhartt 0.14% 1.07x
Old Navy 0.02% 1.01x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is appliancesconnection.com.

Website Composition Index
appliancesconnection.com 1.79% 48.57x
yaleappliance.com 2.35% 36.89x
restorationhardware.com 1.15% 29.69x
deltafaucet.com 1.11% 28.61x
monrovia.com 1.34% 26.83x
stihlusa.com 1.61% 24.57x
tractorhouse.com 2.23% 24.16x
theamericanmirror.com 1.33% 23.74x
machinerytrader.com 1.23% 23.69x
stihldealer.net 1.10% 23.63x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.50% 17.38x
Telescopes 0.33% 14.88x
Home Remodeling 0.56% 14.41x
Cigars 0.07% 13.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 13.11x
Yard Structures 0.50% 13.09x
Lawns & Pest Control 1.48% 13.03x
Auctions & Repossessions 0.24% 12.99x
Appliances & Reviews 14.90% 12.98x
Home Office Products 0.02% 12.98x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male