Explore the Major Appliance Shoppers Audience
Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Major Appliance Shoppers audience.
INTERESTS
The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Appliance Shoppers.
| Interest | Composition | Index |
| Kitchen Appliance Shoppers | 50.74% | 27.56x |
| Hardware Shoppers | 37.76% | 25.88x |
| Flooring Shoppers | 41.54% | 24.96x |
| Spa and Pool Owners | 39.94% | 24.27x |
| Blender Shoppers | 44.80% | 23.03x |
| Kitchen and Bath Professionals | 44.70% | 21.71x |
| Telecom Industry | 31.81% | 21.42x |
| Furniture and Appliances Industry | 34.52% | 20.90x |
| Chandelier and Lamp Shoppers | 38.61% | 20.88x |
| New Homeowners | 42.19% | 20.85x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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APPAREL RETAILERS
The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.56x |
| Kate Spade | 0.02% | 1.40x |
| Chicos | 0.04% | 1.37x |
| Armani | 0.02% | 1.36x |
| Joe's Jeans | 0.00% | 1.34x |
| Tommy Bahama | 0.02% | 1.29x |
| Brooks Brothers | 0.02% | 1.16x |
| J. Crew | 0.02% | 1.16x |
| Eddie Bauer | 0.01% | 1.14x |
| Saint Laurent Paris | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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WEBSITES
The Major Appliance Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Major Appliance Shoppers audience is us-appliance.com.
| Website | Composition | Index |
| us-appliance.com | 0.91% | 116.22x |
| plessers.com | 0.97% | 113.93x |
| ajmadison.com | 0.58% | 110.81x |
| fisherpaykel.com | 0.54% | 96.53x |
| broan.com | 0.29% | 93.16x |
| winecoolerdirect.com | 0.28% | 92.95x |
| thermador.com | 3.55% | 90.85x |
| compactappliance.com | 1.28% | 85.93x |
| nutone.com | 0.19% | 84.85x |
| zephyronline.com | 0.93% | 83.47x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 5.52% | 21.98x |
| Home Remodeling | 6.59% | 21.48x |
| Bathrooms & Plumbing | 7.55% | 20.84x |
| Rural Living | 0.30% | 18.55x |
| Home Remodeling | 12.81% | 16.60x |
| Home Office Products | 0.81% | 15.78x |
| Holiday Gifts | 1.59% | 15.61x |
| Lighting & Power | 4.40% | 15.59x |
| Chef & Restaurant Resources | 4.90% | 14.58x |
| Painting & Renovation | 6.11% | 14.48x |
Composition Percentage:
The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
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DEMOGRAPHICS
The Major Appliance Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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