Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 39.86% 68.48x
Hardware Shoppers 30.90% 66.25x
Home Exterior Design Enthusiasts 36.41% 66.06x
Online Directory Searchers 32.69% 58.76x
Online Health Researchers 27.03% 58.29x
Retired Health Insurance Researchers 32.41% 58.17x
Retirees 27.31% 58.03x
Realtors & Real Estate Researchers 30.21% 57.77x
Country Home Decorators 36.28% 57.65x
Retired Budget Healthcare Shoppers 33.10% 57.46x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Journeys.

Location Composition Index
Journeys 0.03% 2.76x
Carhartt 0.14% 2.06x
Zumiez 0.01% 1.99x
Victoria's Secret 0.01% 1.69x
American Eagle Outfitters 0.01% 1.69x
The Childrens Place 0.01% 1.65x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 1.76% 36.36x
theamericanmirror.com 1.06% 24.65x
tractorhouse.com 1.54% 22.21x
justanswer.com 4.16% 22.18x
stihlusa.com 1.04% 21.69x
radaris.com 1.51% 21.65x
greenwichtime.com 5.18% 21.15x
thestranger.com 1.99% 20.48x
guidestar.org 1.03% 20.22x
uhaul.com 1.74% 20.17x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 2.48% 29.83x
Appliances & Reviews 13.93% 26.64x
People Search 6.21% 22.03x
Law School 2.21% 22.00x
Finance & Accounting Cluster 6.21% 21.38x
Furniture Shopping 4.97% 21.15x
Garden Power Equipment 2.07% 20.62x
Central California Cluster 3.17% 20.09x
Startup Investment 1.66% 19.39x
Cigars 0.04% 19.03x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male