Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 17.01% 28.36x
Financial Business Intelligence Researchers 19.14% 27.38x
Cholesterol Researchers 11.84% 27.31x
Eco-Conscious Consumers 14.27% 27.20x
Online Health Researchers 13.92% 27.15x
Custom Home Lighting Shoppers 7.37% 26.95x
Home Custom Bedroom Decorators 7.37% 26.94x
Luxury Retail Researchers 15.21% 26.44x
Financial News Readers 15.86% 26.16x
Home Exterior Design Enthusiasts 16.76% 25.94x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.48x
LOFT 0.02% 1.47x
Urban Outfitters 0.02% 1.28x
Gymboree 0.02% 1.15x
H&M 0.01% 1.09x
Mens Wearhouse 0.02% 1.08x
Carhartt 0.14% 1.05x
Banana Republic 0.01% 1.05x
Maurices 0.03% 1.03x
Gap 0.01% 0.98x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is thesmokinggun.com.

Website Composition Index
thesmokinggun.com 1.33% 23.95x
hurriyetdailynews.com 1.11% 23.72x
greenwichtime.com 3.71% 22.25x
mcclatchydc.com 1.72% 20.03x
hotrod.com 1.39% 19.35x
bloombergquint.com 2.48% 19.33x
manualslib.com 2.49% 19.14x
outsideonline.com 1.16% 18.85x
sanluisobispo.com 2.89% 18.79x
theconversation.com 1.02% 18.76x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.12% 12.75x
Weather Information 0.06% 11.93x
Telescopes 0.06% 11.64x
Furniture & Home Improvement 0.41% 11.24x
Liberal Media - Political Activism 1.61% 11.17x
Appliances & Reviews 2.78% 10.84x
Farming & Agriculture 0.23% 10.66x
Furniture Shopping 0.08% 10.60x
Hobby Vehicles 0.14% 10.60x
Small Business Resources 17.45% 10.56x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male