Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 44.66% 28.87x
Home Exterior Design Enthusiasts 38.07% 25.98x
Kitchen Appliance Shoppers 42.10% 25.24x
Hardware Shoppers 41.56% 24.80x
Country Home Decorators 37.73% 24.60x
Spa and Pool Owners 39.86% 24.00x
Flooring Shoppers 39.91% 22.92x
Custom Home Lighting Shoppers 33.51% 22.43x
Home Custom Bedroom Decorators 33.53% 22.43x
Retired Health Insurance Researchers 34.67% 22.37x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.61x
REI 0.02% 1.59x
Urban Outfitters 0.04% 1.32x
American Apparel 0.03% 1.29x
Jos A. Bank Clothiers 0.04% 1.26x
Madewell 0.02% 1.25x
Dressbarn 0.04% 1.23x
Talbots 0.03% 1.21x
Eddie Bauer 0.02% 1.21x
Ralph Lauren 0.02% 1.20x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 3.39% 33.99x
maytag.com 1.81% 30.73x
appliancesconnection.com 7.68% 29.89x
geappliances.com 6.75% 29.00x
efaucets.com 1.24% 28.43x
searsoutlet.com 2.07% 28.10x
harborfreight.com 2.09% 26.47x
whirlpool.com 2.50% 25.71x
ntknetwork.com 1.14% 25.66x
liveauctioneers.com 1.05% 23.89x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.96% 22.08x
Rural Living 0.10% 18.52x
Home Remodeling 2.56% 16.52x
Bathrooms & Plumbing 2.82% 16.07x
Discount Shopping 2.03% 15.39x
Environmentally Friendly Cars 0.05% 14.60x
Home Office Products 0.21% 14.21x
ISPs & Local Services 0.02% 14.13x
Handyman Tools 0.02% 14.02x
Flags & Trump 0.08% 13.89x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male