Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Appliance Shoppers.

Interest Composition Index
Kitchen Appliance Shoppers 59.00% 73.40x
Patio Furniture Shoppers 25.37% 52.76x
Homeowners 33.34% 48.76x
Flooring Shoppers 33.00% 46.08x
Sleep Researchers 24.96% 43.21x
Gas Discount Researchers 11.57% 41.17x
Home Remodelers 19.33% 40.55x
New Homeowners 37.73% 39.66x
DIYers 35.71% 39.59x
LED Lighting Shoppers 23.57% 39.32x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.43x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is designerappliances.com.

Website Composition Index
designerappliances.com 7.04% 70.14x
retailmenot.ca 1.81% 65.90x
princessauto.com 3.71% 55.77x
allclassifieds.ca 1.02% 51.94x
remembering.ca 1.49% 51.50x
tripadvisor.ca 9.34% 51.07x
wheels.ca 1.04% 50.00x
thechronicleherald.ca 1.04% 46.46x
insidehalton.com 2.89% 45.26x
thisoldhouse.com 1.53% 45.04x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.21% 41.59x
Home Remodeling 0.65% 36.55x
Furniture & Home Improvement 0.48% 34.04x
Appliances & Reviews 4.74% 32.94x
Canadian Real Estate Researcher Cluster 0.18% 31.42x
Canada Culture and Tourism 5.13% 26.65x
Canadian Universities 0.17% 25.65x
Bathrooms & Plumbing 0.15% 25.30x
Canada Consumer Product Cluster 1.09% 25.11x
Canadian Auto 7.08% 24.87x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female