Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 47.97% 59.26x
Kitchen Appliance Shoppers 47.54% 52.14x
Home Exterior Design Enthusiasts 36.87% 50.30x
Hardware Shoppers 39.71% 49.72x
Spa and Pool Owners 39.26% 47.63x
Flooring Shoppers 41.69% 47.33x
Country Home Decorators 36.81% 45.62x
Blender Shoppers 37.79% 45.08x
Home Coffee Makers 34.00% 44.06x
Home Custom Bedroom Decorators 31.41% 43.88x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.74x
Kate Spade 0.02% 1.45x
Free People 0.02% 1.44x
Supreme 0.02% 1.39x
Chicos 0.05% 1.37x
Jos A. Bank Clothiers 0.31% 1.35x
Ann Taylor 0.02% 1.33x
Patagonia 0.02% 1.32x
Banana Republic 0.04% 1.31x
The North Face 0.02% 1.30x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is thermador.com.

Website Composition Index
thermador.com 1.96% 79.13x
monogram.com 2.42% 60.89x
totousa.com 1.31% 56.33x
jennair.com 2.21% 54.87x
yaleappliance.com 8.30% 54.84x
acwholesalers.com 3.27% 53.66x
speedqueen.com 2.54% 52.79x
inspectapedia.com 1.48% 52.72x
armstrong.com 1.74% 52.65x
pegasuslighting.com 1.34% 51.73x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.58% 32.17x
Home Remodeling 5.64% 25.80x
Rural Living 0.24% 25.60x
Bathrooms & Plumbing 6.51% 24.92x
Handyman Tools 0.04% 21.62x
Holiday Gifts 1.36% 20.77x
Home Office Products 0.67% 20.16x
Painting & Renovation 5.12% 20.04x
As Seen On TV Products 0.13% 20.04x
Discount Shopping 6.05% 19.87x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male