Dstillery Audiences

MAJOR APPLIANCE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Major Appliance Shoppers Audience

Below you'll find more information about the Major Appliance Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Major Appliance Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Major Appliance Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Major Appliance Shoppers audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 36.47% 26.87x
Hardware Shoppers 30.61% 24.82x
Home Exterior Design Enthusiasts 32.02% 24.10x
Kitchen Appliance Shoppers 32.56% 23.01x
Country Home Decorators 32.61% 22.52x
Spa and Pool Owners 32.48% 22.30x
Flooring Shoppers 30.86% 22.08x
Sporting Goods Shoppers 29.44% 21.48x
Realtors & Real Estate Researchers 27.45% 21.40x
Retired Health Insurance Researchers 28.19% 21.31x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Interest attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Major Appliance Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Major Appliance Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.26x
Carhartt 0.17% 1.20x
Old Navy 0.01% 1.11x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Location attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Major Appliance Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Major Appliance Shoppers audience is appliancesconnection.com.

Website Composition Index
appliancesconnection.com 4.83% 38.62x
maytag.com 1.02% 36.45x
geappliances.com 3.53% 33.33x
yaleappliance.com 3.54% 32.25x
whirlpool.com 1.52% 31.72x
kitchensource.com 1.15% 26.74x
searspartsdirect.com 2.18% 24.37x
homewyse.com 1.33% 23.62x
moen.com 1.78% 23.01x
americanstandard-us.com 1.93% 22.82x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Web attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Major Appliance Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 1.37% 19.08x
Home Remodeling 1.48% 18.82x
Home Improvement Contractor 0.08% 18.23x
General Interest 0.10% 16.48x
Home Remodeling 3.35% 15.19x
Home Furnishings 4.48% 14.88x
Home Office Products 0.09% 14.20x
Lighting & Power 1.00% 14.05x
Furniture & Home Improvement 4.14% 14.03x
Clean Energy 0.87% 14.00x
Composition Percentage: The overlap percentage between the Major Appliance Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Major Appliance Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Major Appliance Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male