Explore the Malaysian Food Enthusiasts Audience
Below you'll find more information about the Malaysian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Malaysian Food Enthusiasts audience.
INTERESTS
The Malaysian Food Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Malaysian Food Enthusiasts audience is Cooking Show Fans.
| Interest | Composition | Index |
| Cooking Show Fans | 62.76% | 47.87x |
| Gourmet Food & Wine Researchers | 57.78% | 46.90x |
| Recipe Researchers | 56.75% | 45.05x |
| Home Kitchen Chefs | 55.73% | 44.08x |
| Cook at Home Parents | 56.65% | 41.44x |
| Korean Food Enthusiasts | 55.65% | 41.01x |
| Shelf-Stable Food Content Readers | 0.78% | 40.87x |
| Healthy Snacks Shoppers | 54.96% | 40.56x |
| Healthy Diet Recipe Researchers | 50.98% | 40.54x |
| Home Design and Living Publication Readers | 46.31% | 39.66x |
Composition Percentage:
The overlap percentage between the Malaysian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Malaysian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Malaysian Food Enthusiasts audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.20x |
| Carhartt | 0.13% | 1.18x |
| Victoria's Secret | 0.01% | 0.98x |
| Mens Wearhouse | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Malaysian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
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WEBSITES
The Malaysian Food Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Malaysian Food Enthusiasts audience is ifoodblogger.com.
| Website | Composition | Index |
| ifoodblogger.com | 2.45% | 40.77x |
| yammiesnoshery.com | 1.01% | 40.00x |
| rotinrice.com | 2.59% | 38.94x |
| spicetheplate.com | 1.00% | 38.49x |
| 4theloveoffoodblog.com | 1.53% | 35.96x |
| gardenandtable.net | 1.67% | 35.78x |
| honestcooking.com | 2.46% | 34.42x |
| wearychef.com | 2.70% | 33.20x |
| cinnamonspiceandeverythingnice.com | 1.90% | 33.14x |
| fortheloveofcooking.net | 1.63% | 33.06x |
Composition Percentage:
The overlap percentage between the Malaysian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Malaysian Food Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.44% | 34.28x |
| Low Carb Diets | 11.86% | 24.07x |
| Female Lifestyle Content Readers | 7.79% | 21.78x |
| Cakes & Sweets | 4.44% | 21.62x |
| Coupons & Family | 10.06% | 20.17x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 12.44% | 20.01x |
| Comedy Content | 0.50% | 19.45x |
| Food Cluster | 1.74% | 19.38x |
| Consumer Packaged Goods | 14.30% | 19.26x |
| Cooking Recipe & Ingredient Researchers | 53.27% | 17.88x |
Composition Percentage:
The overlap percentage between the Malaysian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Malaysian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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