Dstillery Audiences

MALAYSIAN FOOD ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Malaysian Food Enthusiasts Audience

Below you'll find more information about the Malaysian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Malaysian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Malaysian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaysian Food Enthusiasts audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 62.76% 47.87x
Gourmet Food & Wine Researchers 57.78% 46.90x
Recipe Researchers 56.75% 45.05x
Home Kitchen Chefs 55.73% 44.08x
Cook at Home Parents 56.65% 41.44x
Korean Food Enthusiasts 55.65% 41.01x
Shelf-Stable Food Content Readers 0.78% 40.87x
Healthy Snacks Shoppers 54.96% 40.56x
Healthy Diet Recipe Researchers 50.98% 40.54x
Home Design and Living Publication Readers 46.31% 39.66x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaysian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaysian Food Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.20x
Carhartt 0.13% 1.18x
Victoria's Secret 0.01% 0.98x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaysian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaysian Food Enthusiasts audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.45% 40.77x
yammiesnoshery.com 1.01% 40.00x
rotinrice.com 2.59% 38.94x
spicetheplate.com 1.00% 38.49x
4theloveoffoodblog.com 1.53% 35.96x
gardenandtable.net 1.67% 35.78x
honestcooking.com 2.46% 34.42x
wearychef.com 2.70% 33.20x
cinnamonspiceandeverythingnice.com 1.90% 33.14x
fortheloveofcooking.net 1.63% 33.06x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaysian Food Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.44% 34.28x
Low Carb Diets 11.86% 24.07x
Female Lifestyle Content Readers 7.79% 21.78x
Cakes & Sweets 4.44% 21.62x
Coupons & Family 10.06% 20.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.44% 20.01x
Comedy Content 0.50% 19.45x
Food Cluster 1.74% 19.38x
Consumer Packaged Goods 14.30% 19.26x
Cooking Recipe & Ingredient Researchers 53.27% 17.88x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaysian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female