Dstillery Audiences

MALAYSIAN FOOD ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Malaysian Food Enthusiasts Audience

Below you'll find more information about the Malaysian Food Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Malaysian Food Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Malaysian Food Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaysian Food Enthusiasts audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 62.22% 63.30x
Gourmet Food & Wine Researchers 56.42% 61.43x
Shelf-Stable Food Content Readers 40.27% 61.03x
Recipe Researchers 58.20% 59.13x
Home Kitchen Chefs 55.28% 57.20x
Healthy Diet Recipe Researchers 59.39% 55.10x
Korean Food Enthusiasts 60.95% 54.43x
Pantry Recipes Researchers 36.42% 54.23x
Healthy Snacks Shoppers 57.22% 53.49x
Cook at Home Parents 60.96% 53.07x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Interest attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaysian Food Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaysian Food Enthusiasts audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.64x
Chicos 0.01% 1.58x
Old Navy 0.02% 1.54x
Express 0.01% 1.12x
Carhartt 0.11% 1.05x
Maurices 0.01% 0.98x
Victoria's Secret 0.02% 0.90x
Journeys 0.01% 0.89x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Location attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaysian Food Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaysian Food Enthusiasts audience is honestcooking.com.

Website Composition Index
honestcooking.com 1.12% 49.40x
spicetheplate.com 1.39% 48.58x
geniuskitchen.com 8.91% 44.38x
rotinrice.com 2.01% 43.50x
thebakerupstairs.com 1.14% 42.78x
xokatierosario.com 1.45% 42.66x
rainbootsandapronstrings.com 1.66% 42.09x
finecooking.com 5.82% 41.97x
vickypham.com 1.09% 41.50x
wineandglue.com 2.82% 41.41x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Web attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaysian Food Enthusiasts audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.41% 38.48x
Low Carb Diets 9.70% 27.46x
Cakes & Sweets 2.20% 25.63x
Female Lifestyle Content Readers 5.63% 24.20x
Coupons & Family 9.51% 21.43x
Vegans & Animal Welfare 1.39% 20.92x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.11% 20.47x
Assorted Topics (Family, Household Wellness, The Beach) 14.69% 20.45x
Vegetarian Diet 18.04% 20.42x
Mommy Bloggers 11.94% 20.24x
Composition Percentage: The overlap percentage between the Malaysian Food Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Malaysian Food Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaysian Food Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female