Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 71.48% 55.40x
NCAA Fans 58.63% 50.18x
College Football Fans 60.67% 48.91x
ESPN Enthusiasts 47.66% 39.96x
Duke Blue Devils Fans 51.37% 39.28x
Clemson Tigers Fans 49.76% 36.89x
High School Sports Researchers 48.10% 36.69x
ACC Fans 44.48% 36.62x
MLB Fans 42.56% 36.10x
Notre Dame Fighting Irish Fans 44.05% 35.31x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Belk.

Location Composition Index
Belk 0.02% 1.62x
Talbots 0.04% 1.45x
Brooks Brothers 0.03% 1.41x
Ralph Lauren 0.01% 1.40x
Carhartt 0.07% 1.40x
Chicos 0.06% 1.37x
The North Face 0.02% 1.32x
Free People 0.02% 1.30x
Jos A. Bank Clothiers 0.08% 1.29x
Tommy Bahama 0.03% 1.26x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is pgatourlive.com.

Website Composition Index
pgatourlive.com 1.19% 59.25x
diehards.com 2.01% 58.78x
d1baseball.com 4.28% 55.74x
seccountry.com 2.68% 55.31x
big12sports.com 2.00% 54.25x
theopen.com 2.74% 51.67x
goheels.com 1.44% 51.31x
landof10.com 7.27% 50.53x
pac-12.com 1.47% 49.13x
bigten.org 1.63% 48.87x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.85% 32.93x
Southeast College Athletics 3.23% 27.76x
Virginia Athletics 0.95% 25.61x
Pac 12 Sports 2.50% 25.39x
Florida College Athletics 7.65% 24.81x
Lacrosse College Athletics 1.79% 21.75x
Upstate New York State Athletics 0.31% 21.37x
College Sports 2.52% 20.78x
Sports News & Apparel 18.79% 18.23x
Golf Travel & Gear 14.47% 17.90x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male