Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 67.67% 53.37x
NCAA Fans 52.81% 47.12x
College Football Fans 58.66% 45.06x
College Athletic Scholarships Researchers 49.60% 41.40x
High School Sports Researchers 46.91% 35.81x
ESPN Enthusiasts 38.33% 35.13x
ACC Fans 40.80% 34.36x
Notre Dame Fighting Irish Fans 38.99% 34.20x
Florida State Seminoles Fans 42.41% 34.15x
Northwestern Wildcats Fans 41.17% 33.42x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.07x
Chicos 0.02% 1.48x
Zumiez 0.02% 1.46x
Michael Kors 0.01% 1.46x
Talbots 0.01% 1.46x
LOFT 0.02% 1.33x
J. Crew 0.01% 1.24x
White House Black Market 0.02% 1.24x
Old Navy 0.03% 1.23x
Carhartt 0.21% 1.22x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is kusports.com.

Website Composition Index
kusports.com 1.21% 50.20x
insidethehall.com 1.69% 49.53x
big12sports.com 1.71% 48.59x
insidenu.com 1.34% 48.21x
midmajormadness.com 1.06% 47.93x
bloggingthebracket.com 2.17% 47.13x
anonymouseagle.com 1.05% 46.51x
washingtontimesreporter.com 1.69% 46.48x
frogsowar.com 1.45% 46.40x
amtrib.com 1.24% 46.25x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.16% 34.74x
Virginia Athletics 0.38% 31.66x
Southeast College Athletics 3.75% 26.59x
Upstate New York State Athletics 0.10% 26.30x
College Sports 0.60% 26.18x
Florida College Athletics 2.10% 25.91x
Illinois College Sports 1.27% 25.87x
Pac 12 Sports 3.36% 25.21x
New England & Ivy League Sports 1.82% 22.60x
Lacrosse College Athletics 0.18% 20.01x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male