Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 61.86% 46.99x
College Football Fans 63.39% 40.40x
MLB Fans 43.66% 33.60x
Duke Blue Devils Fans 51.25% 33.44x
NFL Fans 41.98% 32.87x
Notre Dame Fighting Irish Fans 43.64% 31.41x
NCAA Football Fans 93.59% 31.22x
NBA Fans 42.10% 31.19x
Syracuse Orangemen Fans 41.67% 30.81x
Golden State Warriors Fans 36.96% 30.13x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.46x
Chicos 0.06% 1.31x
Levi Strauss 0.01% 1.29x
Gymboree 0.03% 1.26x
Aeropostale 0.03% 1.24x
Free People 0.02% 1.23x
American Apparel 0.03% 1.21x
J. Crew 0.03% 1.18x
Talbots 0.04% 1.17x
Ann Taylor 0.02% 1.14x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is sportswriters.net.

Website Composition Index
sportswriters.net 0.54% 143.28x
rushthecourt.net 0.31% 129.54x
coachingsearch.com 1.71% 127.80x
d1baseball.com 2.37% 122.98x
collegesportsmadness.com 1.08% 113.61x
collegebaseballdaily.com 0.51% 111.19x
hookandbullet.com 0.28% 110.47x
nextimpulsesports.com 0.44% 107.57x
cosida.com 0.24% 106.41x
bloggingthebracket.com 0.66% 104.71x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.10% 39.92x
Virginia Athletics 1.79% 31.58x
Southeast College Athletics 5.85% 31.02x
Florida College Athletics 12.63% 29.19x
Pac 12 Sports 5.80% 28.56x
Upstate New York State Athletics 0.56% 25.45x
Lacrosse College Athletics 4.08% 25.04x
College Sports 3.99% 22.52x
New England & Ivy League Sports 7.15% 19.87x
Sports News & Apparel 34.24% 18.12x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999