Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 64.77% 46.10x
NCAA Fans 49.48% 42.39x
College Football Fans 56.25% 41.05x
College Athletic Scholarships Researchers 44.87% 35.41x
ESPN Enthusiasts 43.95% 32.53x
High School Sports Researchers 45.95% 32.51x
MLB Fans 36.68% 30.35x
ACC Fans 40.12% 29.43x
Duke Blue Devils Fans 44.04% 29.17x
Notre Dame Fighting Irish Fans 39.93% 28.88x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.05x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is ncaa.org.

Website Composition Index
ncaa.org 1.55% 51.91x
midmajormadness.com 1.15% 47.23x
pga.com 2.67% 46.40x
offtackleempire.com 1.59% 46.25x
thedailygopher.com 1.82% 46.18x
streakingthelawn.com 1.33% 45.83x
zagsblog.com 1.86% 43.64x
insidenu.com 1.52% 42.96x
slapthesign.com 1.74% 42.49x
irishsportsdaily.com 1.03% 42.29x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.24% 29.47x
Southeast College Athletics 1.02% 28.83x
Florida College Athletics 1.99% 28.74x
Illinois College Sports 0.32% 28.33x
College Sports 0.74% 27.29x
Upstate New York State Athletics 0.07% 27.12x
Lacrosse College Athletics 0.43% 23.88x
New England & Ivy League Sports 1.06% 23.66x
Pac 12 Sports 0.92% 23.37x
Tennis, Golf & Boxing 2.61% 20.32x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male