Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 4.9 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 70.27% 36.79x
College Football Fans 60.07% 32.79x
NCAA Fans 60.88% 31.74x
Duke Blue Devils Fans 48.27% 27.28x
ESPN Enthusiasts 47.05% 26.92x
Clemson Tigers Fans 47.48% 26.44x
ACC Fans 42.96% 25.94x
Notre Dame Fighting Irish Fans 42.20% 25.16x
College Athletic Scholarships Researchers 50.63% 24.89x
High School Sports Researchers 49.47% 24.56x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Belk.

Location Composition Index
Belk 0.01% 1.63x
Chicos 0.05% 1.38x
Jos A. Bank Clothiers 0.05% 1.36x
Talbots 0.03% 1.30x
Bonobos 0.01% 1.16x
Tommy Bahama 0.01% 1.15x
American Eagle Outfitters 0.05% 1.14x
Madewell 0.02% 1.14x
Ralph Lauren 0.01% 1.13x
White House Black Market 0.05% 1.12x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is d1baseball.com.

Website Composition Index
d1baseball.com 3.11% 45.61x
diehards.com 1.17% 42.35x
big12sports.com 1.35% 42.00x
seccountry.com 1.77% 40.46x
bigten.org 1.24% 39.83x
landof10.com 4.10% 36.73x
midmajormadness.com 1.37% 36.53x
goduke.com 1.53% 36.00x
rydercup.com 2.40% 35.39x
theopen.com 1.64% 35.24x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.57% 25.13x
Southeast College Athletics 2.23% 22.20x
Virginia Athletics 0.66% 20.83x
Florida College Athletics 5.91% 20.36x
Pac 12 Sports 1.74% 19.88x
College Sports 1.96% 18.00x
Upstate New York State Athletics 0.25% 17.68x
Lacrosse College Athletics 1.29% 17.26x
New England & Ivy League Sports 3.02% 14.63x
Tennis, Golf & Boxing 7.77% 14.28x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male