Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 65.04% 44.24x
NCAA Fans 50.45% 40.60x
College Football Fans 55.51% 39.85x
College Athletic Scholarships Researchers 44.64% 33.70x
ESPN Enthusiasts 44.16% 32.15x
High School Sports Researchers 47.58% 31.76x
MLB Fans 38.61% 29.47x
Duke Blue Devils Fans 45.37% 29.33x
NFL Fans 39.26% 28.75x
ACC Fans 40.94% 28.18x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.58x
White House Black Market 0.02% 1.47x
Maurices 0.02% 1.41x
Mens Wearhouse 0.02% 1.35x
Buckle 0.01% 1.26x
LOFT 0.01% 1.24x
Lane Bryant 0.01% 1.18x
Carhartt 0.17% 1.17x
Victoria's Secret 0.02% 1.17x
Gap 0.01% 1.11x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is testudotimes.com.

Website Composition Index
testudotimes.com 1.08% 51.12x
ncaa.org 2.21% 50.38x
tarheelblog.com 1.17% 50.23x
d1baseball.com 2.07% 48.23x
midmajormadness.com 1.05% 48.00x
offtackleempire.com 1.57% 47.95x
thedailygopher.com 1.84% 44.63x
streakingthelawn.com 1.29% 44.47x
pga.com 3.43% 44.14x
onlygators.com 1.09% 43.41x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.24% 29.71x
Southeast College Athletics 1.04% 25.00x
Virginia Athletics 0.28% 24.63x
Florida College Athletics 2.50% 24.49x
College Sports 0.87% 23.23x
Pac 12 Sports 0.62% 22.63x
Upstate New York State Athletics 0.10% 22.38x
Lacrosse College Athletics 0.57% 21.63x
New England & Ivy League Sports 1.33% 20.71x
Tennis, Golf & Boxing 3.30% 16.66x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male