Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 68.83% 44.30x
NCAA Fans 52.31% 41.04x
College Football Fans 59.89% 39.26x
College Athletic Scholarships Researchers 50.08% 33.30x
ESPN Enthusiasts 44.03% 30.71x
High School Sports Researchers 47.47% 29.02x
Duke Blue Devils Fans 48.94% 28.95x
ACC Fans 43.45% 28.93x
Clemson Tigers Fans 48.26% 27.93x
Notre Dame Fighting Irish Fans 43.64% 27.81x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.58x
Jos A. Bank Clothiers 0.02% 1.55x
Chicos 0.03% 1.47x
White House Black Market 0.03% 1.39x
Eddie Bauer 0.01% 1.29x
LOFT 0.02% 1.27x
Forever 21 0.01% 1.21x
J. Crew 0.01% 1.20x
American Eagle Outfitters 0.02% 1.19x
Gap 0.02% 1.16x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is midmajormadness.com.

Website Composition Index
midmajormadness.com 1.23% 47.21x
slipperstillfits.com 2.17% 44.33x
big12sports.com 1.70% 43.65x
insidenu.com 1.31% 43.53x
thedailygopher.com 1.73% 42.54x
blackheartgoldpants.com 3.23% 42.02x
bustingbrackets.com 7.08% 41.20x
streakingthelawn.com 1.73% 41.04x
backingthepack.com 1.77% 40.88x
bcinterruption.com 1.39% 40.83x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.48% 29.86x
Illinois College Sports 0.70% 28.43x
Florida College Athletics 1.91% 27.61x
Southeast College Athletics 2.12% 27.33x
College Sports 0.73% 25.49x
Pac 12 Sports 2.36% 24.82x
Upstate New York State Athletics 0.07% 23.29x
New England & Ivy League Sports 1.19% 21.59x
Lacrosse College Athletics 0.46% 17.38x
Sports News & Apparel 9.52% 16.26x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male