Explore the March Madness Enthusiasts Audience
Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the March Madness Enthusiasts audience.
INTERESTS
The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.
| Interest | Composition | Index |
| NCAA Football Fans | 69.78% | 44.24x |
| NCAA Fans | 55.25% | 39.63x |
| College Football Fans | 58.37% | 39.29x |
| College Athletic Scholarships Researchers | 46.73% | 31.19x |
| ESPN Enthusiasts | 47.03% | 30.48x |
| Duke Blue Devils Fans | 48.39% | 30.07x |
| ACC Fans | 43.12% | 29.12x |
| High School Sports Researchers | 48.00% | 28.61x |
| Clemson Tigers Fans | 46.84% | 28.40x |
| Notre Dame Fighting Irish Fans | 41.86% | 27.77x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.67x |
| Carhartt | 0.16% | 1.31x |
| Old Navy | 0.01% | 0.98x |
| Victoria's Secret | 0.01% | 0.86x |
| Mens Wearhouse | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
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WEBSITES
The March Madness Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the March Madness Enthusiasts audience is big12sports.com.
| Website | Composition | Index |
| big12sports.com | 1.19% | 49.73x |
| landof10.com | 1.71% | 48.27x |
| bigten.org | 1.28% | 46.25x |
| seccountry.com | 1.76% | 46.11x |
| btpowerhouse.com | 1.19% | 45.83x |
| d3football.com | 1.26% | 42.56x |
| goduke.com | 1.33% | 42.18x |
| d1baseball.com | 4.16% | 41.97x |
| insidenu.com | 1.55% | 41.44x |
| underdogdynasty.com | 1.39% | 40.72x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.60% | 33.17x |
| Southeast College Athletics | 2.27% | 28.60x |
| Florida College Athletics | 5.93% | 27.11x |
| Virginia Athletics | 0.73% | 26.76x |
| Pac 12 Sports | 1.37% | 25.61x |
| College Sports | 2.04% | 24.21x |
| Upstate New York State Athletics | 0.25% | 23.49x |
| Lacrosse College Athletics | 1.26% | 21.00x |
| New England & Ivy League Sports | 2.88% | 18.87x |
| Tennis, Golf & Boxing | 7.56% | 17.90x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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