Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 67.80% 50.54x
NCAA Fans 51.68% 47.84x
College Football Fans 58.79% 44.89x
College Athletic Scholarships Researchers 48.93% 39.24x
ESPN Enthusiasts 43.02% 34.73x
Duke Blue Devils Fans 45.77% 33.58x
ACC Fans 43.08% 32.95x
High School Sports Researchers 46.28% 32.32x
Notre Dame Fighting Irish Fans 42.62% 32.07x
MLB Fans 36.49% 30.94x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.63x
Eddie Bauer 0.01% 1.41x
Jos A. Bank Clothiers 0.02% 1.34x
Chicos 0.03% 1.17x
Carhartt 0.28% 1.16x
Express 0.03% 1.16x
Old Navy 0.04% 1.15x
Mens Wearhouse 0.04% 1.14x
J. Crew 0.01% 1.11x
White House Black Market 0.02% 1.10x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is midmajormadness.com.

Website Composition Index
midmajormadness.com 1.19% 52.10x
big12sports.com 1.63% 51.28x
slipperstillfits.com 1.97% 47.49x
bustingbrackets.com 7.10% 46.29x
streakingthelawn.com 1.68% 45.54x
wreckemred.com 1.38% 44.90x
gozags.com 1.33% 44.84x
insidenu.com 1.48% 44.78x
insidethehall.com 3.03% 43.97x
frogsowar.com 1.31% 43.85x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.33% 31.76x
College Sports 0.65% 27.75x
Florida College Athletics 1.49% 27.38x
Illinois College Sports 0.71% 26.77x
Southeast College Athletics 1.97% 26.22x
Pac 12 Sports 2.45% 25.67x
Upstate New York State Athletics 0.06% 25.51x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.28% 21.33x
New England & Ivy League Sports 1.09% 20.84x
Lacrosse College Athletics 0.33% 18.08x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male