Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 71.57% 86.23x
NCAA Fans 60.23% 71.80x
College Football Fans 63.44% 67.21x
ESPN Enthusiasts 42.65% 56.86x
Duke Blue Devils Fans 49.32% 55.46x
ACC Fans 42.67% 53.27x
Notre Dame Fighting Irish Fans 39.44% 51.23x
Clemson Tigers Fans 47.55% 50.80x
MLB Fans 40.52% 49.92x
Big 12 Fans 41.56% 49.02x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.54% 1.74x
Johnston and Murphy 0.23% 1.52x
Belk 0.02% 1.51x
Talbots 0.07% 1.48x
White House Black Market 0.33% 1.40x
Buckle 0.26% 1.39x
Chicos 0.10% 1.39x
Bonobos 0.09% 1.34x
Mens Wearhouse 0.68% 1.34x
Patagonia 0.02% 1.29x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is coachingsearch.com.

Website Composition Index
coachingsearch.com 1.07% 118.38x
collegesportsmadness.com 1.17% 104.63x
bloggingthebracket.com 1.31% 99.14x
diehards.com 7.43% 86.71x
footballstudyhall.com 1.40% 84.65x
seccountry.com 7.42% 80.19x
d1baseball.com 10.79% 79.87x
btpowerhouse.com 2.21% 79.42x
midmajormadness.com 2.97% 79.37x
verbalcommits.com 4.81% 78.08x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.64% 41.93x
Southeast College Athletics 6.01% 36.20x
Virginia Athletics 1.74% 35.71x
Pac 12 Sports 5.03% 33.02x
Florida College Athletics 12.58% 32.41x
Upstate New York State Athletics 0.50% 30.14x
Lacrosse College Athletics 3.14% 28.71x
College Sports 3.89% 27.98x
New England & Ivy League Sports 6.76% 22.93x
Sports News & Apparel 27.84% 21.65x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male