Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 69.78% 44.24x
NCAA Fans 55.25% 39.63x
College Football Fans 58.37% 39.29x
College Athletic Scholarships Researchers 46.73% 31.19x
ESPN Enthusiasts 47.03% 30.48x
Duke Blue Devils Fans 48.39% 30.07x
ACC Fans 43.12% 29.12x
High School Sports Researchers 48.00% 28.61x
Clemson Tigers Fans 46.84% 28.40x
Notre Dame Fighting Irish Fans 41.86% 27.77x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.67x
Carhartt 0.16% 1.31x
Old Navy 0.01% 0.98x
Victoria's Secret 0.01% 0.86x
Mens Wearhouse 0.01% 0.80x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is big12sports.com.

Website Composition Index
big12sports.com 1.19% 49.73x
landof10.com 1.71% 48.27x
bigten.org 1.28% 46.25x
seccountry.com 1.76% 46.11x
btpowerhouse.com 1.19% 45.83x
d3football.com 1.26% 42.56x
goduke.com 1.33% 42.18x
d1baseball.com 4.16% 41.97x
insidenu.com 1.55% 41.44x
underdogdynasty.com 1.39% 40.72x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.60% 33.17x
Southeast College Athletics 2.27% 28.60x
Florida College Athletics 5.93% 27.11x
Virginia Athletics 0.73% 26.76x
Pac 12 Sports 1.37% 25.61x
College Sports 2.04% 24.21x
Upstate New York State Athletics 0.25% 23.49x
Lacrosse College Athletics 1.26% 21.00x
New England & Ivy League Sports 2.88% 18.87x
Tennis, Golf & Boxing 7.56% 17.90x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male