Explore the March Madness Enthusiasts Audience
Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the March Madness Enthusiasts audience.
INTERESTS
The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 59.68% | 77.19x |
| NCAA Football Fans | 77.30% | 76.33x |
| College Football Fans | 60.97% | 72.65x |
| ESPN Enthusiasts | 43.74% | 62.69x |
| Duke Blue Devils Fans | 50.08% | 59.96x |
| ACC Fans | 43.61% | 58.57x |
| Notre Dame Fighting Irish Fans | 37.95% | 56.74x |
| Clemson Tigers Fans | 46.62% | 55.04x |
| MLB Fans | 38.78% | 55.02x |
| Big 12 Fans | 41.26% | 53.77x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Curious about what else the March Madness Enthusiasts audience is interested in?
Sign Up
APPAREL RETAILERS
The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.72x |
| Jos A. Bank Clothiers | 0.42% | 1.64x |
| Talbots | 0.05% | 1.52x |
| Chicos | 0.06% | 1.51x |
| Free People | 0.02% | 1.46x |
| Belk | 0.01% | 1.43x |
| Intermix | 0.01% | 1.42x |
| Bonobos | 0.04% | 1.36x |
| Brooks Brothers | 0.04% | 1.32x |
| REI | 0.02% | 1.30x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Want to find more of the March Madness Enthusiasts audience in the real world?
Sign Up
WEBSITES
The March Madness Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the March Madness Enthusiasts audience is coachingsearch.com.
| Website | Composition | Index |
| coachingsearch.com | 1.05% | 101.38x |
| bloggingthebracket.com | 1.24% | 88.28x |
| collegesportsmadness.com | 1.12% | 86.97x |
| diehards.com | 7.65% | 75.16x |
| footballstudyhall.com | 1.38% | 72.13x |
| btpowerhouse.com | 1.97% | 70.13x |
| zagsblog.com | 1.81% | 69.78x |
| seccountry.com | 7.59% | 68.17x |
| midmajormadness.com | 2.92% | 67.96x |
| clemsontigers.com | 1.83% | 66.26x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Want to see more of the websites the March Madness Enthusiasts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 1.79% | 39.82x |
| Southeast College Athletics | 6.20% | 34.57x |
| Virginia Athletics | 1.83% | 33.76x |
| Pac 12 Sports | 5.33% | 31.58x |
| Florida College Athletics | 12.84% | 31.32x |
| Upstate New York State Athletics | 0.56% | 28.86x |
| Lacrosse College Athletics | 3.39% | 28.16x |
| College Sports | 4.03% | 26.46x |
| New England & Ivy League Sports | 7.31% | 22.33x |
| Sports News & Apparel | 28.04% | 20.94x |
Composition Percentage:
The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Want to see more of the Content Affinities the March Madness Enthusiasts audience visits?
Sign Up
DEMOGRAPHICS
The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the March Madness Enthusiasts audience?
Sign Up