Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 59.71% 43.31x
College Football Fans 61.60% 40.68x
ESPN Enthusiasts 45.59% 36.73x
Duke Blue Devils Fans 50.53% 34.07x
ACC Fans 44.36% 33.72x
Notre Dame Fighting Irish Fans 42.99% 31.66x
MLB Fans 41.04% 31.25x
NFL Fans 38.44% 30.63x
Clemson Tigers Fans 49.20% 30.55x
Ohio State Buckeyes Fans 39.70% 30.10x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.51x
Madewell 0.03% 1.43x
Tommy Bahama 0.03% 1.35x
Chicos 0.06% 1.35x
LL Bean 0.01% 1.35x
Columbia 0.01% 1.33x
Ann Taylor 0.03% 1.33x
The North Face 0.03% 1.33x
Belk 0.02% 1.32x
Free People 0.03% 1.31x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is coachingsearch.com.

Website Composition Index
coachingsearch.com 1.14% 125.35x
collegesportsmadness.com 1.05% 105.50x
bloggingthebracket.com 1.19% 97.66x
diehards.com 8.67% 93.75x
footballstudyhall.com 1.37% 88.65x
btpowerhouse.com 1.68% 85.35x
d1baseball.com 3.83% 84.77x
zagsblog.com 1.02% 82.94x
seccountry.com 8.48% 82.22x
insidenu.com 1.44% 82.03x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.85% 31.39x
Virginia Athletics 1.78% 28.76x
Southeast College Athletics 6.03% 28.74x
Florida College Athletics 12.46% 27.86x
Pac 12 Sports 5.90% 26.60x
Lacrosse College Athletics 3.55% 24.83x
Upstate New York State Athletics 0.55% 24.23x
College Sports 4.14% 22.72x
New England & Ivy League Sports 7.21% 19.31x
Sports News & Apparel 29.53% 18.09x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male