Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 630.3 Thousand Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 630.3 thousand unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 53.44% 66.61x
College Football Fans 84.19% 57.77x
College Athletic Scholarships Researchers 40.52% 54.05x
High School Sports Researchers 40.27% 44.17x
ESPN Enthusiasts 27.53% 42.34x
Florida State Seminoles Fans 44.03% 41.90x
Notre Dame Fighting Irish Fans 37.69% 41.82x
South Carolina Gamecocks Fans 37.39% 38.18x
Sports Gamblers 58.89% 34.74x
Florida Gators Fans 52.89% 34.53x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.17x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is bigten.org.

Website Composition Index
bigten.org 1.27% 64.80x
olemisssports.com 1.63% 47.77x
gostanford.com 1.60% 46.47x
uclabruins.com 1.51% 45.19x
nusports.com 1.24% 44.75x
gozags.com 1.15% 42.75x
d1baseball.com 2.48% 42.27x
okstate.com 2.45% 42.12x
jmusports.com 1.33% 41.62x
gobison.com 1.46% 41.38x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.19% 31.80x
Illinois College Sports 0.99% 30.15x
College Sports 0.39% 29.85x
Southeast College Athletics 2.50% 27.99x
New England & Ivy League Sports 1.31% 27.56x
Pac 12 Sports 2.62% 26.17x
Florida College Athletics 1.00% 25.83x
US Soccer 0.25% 18.22x
Upstate New York State Athletics 0.08% 16.74x
Lacrosse College Athletics 0.13% 16.07x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male