Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 67.40% 38.45x
NCAA Fans 52.76% 34.46x
College Football Fans 57.97% 33.48x
College Athletic Scholarships Researchers 46.64% 27.95x
ESPN Enthusiasts 43.35% 27.08x
High School Sports Researchers 48.32% 25.83x
Duke Blue Devils Fans 46.01% 25.57x
ACC Fans 41.11% 24.36x
MLB Fans 37.48% 24.25x
Notre Dame Fighting Irish Fans 39.53% 23.87x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.52x
Banana Republic 0.01% 1.33x
Carhartt 0.20% 1.21x
Chicos 0.01% 1.17x
White House Black Market 0.01% 1.12x
Mens Wearhouse 0.02% 1.09x
Buckle 0.01% 1.08x
Express 0.01% 1.06x
Old Navy 0.02% 1.05x
Journeys 0.01% 0.97x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is d1baseball.com.

Website Composition Index
d1baseball.com 3.02% 44.65x
midmajormadness.com 1.53% 40.74x
prephoops.com 1.12% 40.15x
dearoldgold.com 1.03% 40.02x
offtackleempire.com 2.17% 40.01x
testudotimes.com 1.70% 38.82x
ncaa.org 3.83% 38.45x
tarheelblog.com 1.90% 38.22x
rydercup.com 1.31% 38.18x
thedailygopher.com 2.37% 37.61x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.38% 28.41x
Southeast College Athletics 1.57% 26.41x
Virginia Athletics 0.46% 26.15x
Florida College Athletics 4.00% 25.13x
Pac 12 Sports 0.94% 23.63x
College Sports 1.46% 23.04x
Upstate New York State Athletics 0.17% 20.83x
Lacrosse College Athletics 0.90% 20.64x
New England & Ivy League Sports 2.03% 19.25x
Tennis, Golf & Boxing 5.20% 16.13x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male