Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 59.68% 77.19x
NCAA Football Fans 77.30% 76.33x
College Football Fans 60.97% 72.65x
ESPN Enthusiasts 43.74% 62.69x
Duke Blue Devils Fans 50.08% 59.96x
ACC Fans 43.61% 58.57x
Notre Dame Fighting Irish Fans 37.95% 56.74x
Clemson Tigers Fans 46.62% 55.04x
MLB Fans 38.78% 55.02x
Big 12 Fans 41.26% 53.77x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.72x
Jos A. Bank Clothiers 0.42% 1.64x
Talbots 0.05% 1.52x
Chicos 0.06% 1.51x
Free People 0.02% 1.46x
Belk 0.01% 1.43x
Intermix 0.01% 1.42x
Bonobos 0.04% 1.36x
Brooks Brothers 0.04% 1.32x
REI 0.02% 1.30x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is coachingsearch.com.

Website Composition Index
coachingsearch.com 1.05% 101.38x
bloggingthebracket.com 1.24% 88.28x
collegesportsmadness.com 1.12% 86.97x
diehards.com 7.65% 75.16x
footballstudyhall.com 1.38% 72.13x
btpowerhouse.com 1.97% 70.13x
zagsblog.com 1.81% 69.78x
seccountry.com 7.59% 68.17x
midmajormadness.com 2.92% 67.96x
clemsontigers.com 1.83% 66.26x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.79% 39.82x
Southeast College Athletics 6.20% 34.57x
Virginia Athletics 1.83% 33.76x
Pac 12 Sports 5.33% 31.58x
Florida College Athletics 12.84% 31.32x
Upstate New York State Athletics 0.56% 28.86x
Lacrosse College Athletics 3.39% 28.16x
College Sports 4.03% 26.46x
New England & Ivy League Sports 7.31% 22.33x
Sports News & Apparel 28.04% 20.94x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male