Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 66.57% 56.69x
NCAA Fans 57.62% 52.28x
College Football Fans 59.20% 51.01x
College Athletic Scholarships Researchers 46.49% 45.00x
ESPN Enthusiasts 38.70% 39.03x
High School Sports Researchers 46.08% 38.46x
Notre Dame Fighting Irish Fans 43.98% 37.84x
ACC Fans 42.32% 37.58x
Northwestern Wildcats Fans 41.70% 36.36x
Duke Blue Devils Fans 50.59% 36.02x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.46x
Lululemon 0.01% 1.34x
Maurices 0.04% 1.27x
Express 0.02% 1.24x
LOFT 0.01% 1.22x
Old Navy 0.02% 1.19x
Aeropostale 0.02% 1.11x
White House Black Market 0.01% 1.09x
Talbots 0.01% 1.00x
Urban Outfitters 0.02% 0.99x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is big12sports.com.

Website Composition Index
big12sports.com 1.18% 72.61x
bigten.org 3.28% 69.41x
bloggingthebracket.com 1.62% 69.22x
vucommodores.com 1.03% 66.39x
huskers.com 1.34% 63.45x
texassports.com 1.64% 62.71x
warrennolan.com 1.32% 61.98x
purduesports.com 1.66% 59.29x
seminoles.com 1.58% 59.17x
hawkeyesports.com 1.87% 56.83x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.37% 39.06x
Virginia Athletics 0.27% 33.47x
Upstate New York State Athletics 0.10% 31.36x
Southeast College Athletics 2.95% 29.47x
Florida College Athletics 1.71% 28.68x
College Sports 0.43% 27.51x
Illinois College Sports 0.93% 26.90x
New England & Ivy League Sports 1.27% 26.53x
Pac 12 Sports 2.55% 26.25x
Ohio Universities 2.95% 20.74x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male