Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Fans.

Interest Composition Index
NCAA Fans 63.91% 46.47x
College Football Fans 66.01% 41.92x
Duke Blue Devils Fans 53.79% 34.48x
ACC Fans 49.19% 34.38x
MLB Fans 44.38% 32.84x
NFL Fans 42.36% 32.29x
Notre Dame Fighting Irish Fans 46.57% 31.92x
NCAA Football Fans 93.72% 31.59x
Syracuse Orange Fans 43.99% 31.08x
Big East Fans 47.25% 30.60x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 1.42x
Chicos 0.07% 1.39x
Lululemon 0.07% 1.39x
Urban Outfitters 0.06% 1.37x
Belk 0.03% 1.36x
Madewell 0.02% 1.35x
Tommy Bahama 0.04% 1.33x
Club Monaco 0.01% 1.32x
Ralph Lauren 0.01% 1.29x
Ann Taylor 0.02% 1.28x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is coachingsearch.com.

Website Composition Index
coachingsearch.com 1.53% 133.64x
d1baseball.com 2.43% 117.20x
collegesportsmadness.com 1.13% 116.90x
midmajormadness.com 1.63% 99.38x
btpowerhouse.com 1.64% 95.13x
diehards.com 11.34% 94.48x
footballstudyhall.com 1.53% 91.14x
laxpower.com 1.02% 90.23x
hookem.com 1.70% 89.68x
buildingthedam.com 1.01% 87.55x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.49% 36.37x
Virginia Athletics 1.79% 31.53x
Southeast College Athletics 6.06% 31.32x
Florida College Athletics 13.11% 29.09x
Pac 12 Sports 6.02% 28.05x
Upstate New York State Athletics 0.56% 26.06x
Lacrosse College Athletics 3.91% 25.24x
College Sports 4.33% 23.08x
New England & Ivy League Sports 7.36% 19.58x
Sports News & Apparel 34.03% 18.51x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male