Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 66.40% 43.67x
NCAA Fans 54.11% 38.30x
College Football Fans 57.69% 37.65x
College Athletic Scholarships Researchers 46.04% 30.97x
ESPN Enthusiasts 44.32% 29.98x
Duke Blue Devils Fans 46.73% 29.09x
High School Sports Researchers 47.68% 28.95x
ACC Fans 42.42% 27.35x
MLB Fans 37.67% 27.09x
Clemson Tigers Fans 45.90% 26.96x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.46x
Maurices 0.02% 1.32x
Lane Bryant 0.01% 1.24x
Journeys 0.01% 1.24x
Carhartt 0.20% 1.23x
Old Navy 0.02% 1.21x
Mens Wearhouse 0.01% 0.95x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is bigten.org.

Website Composition Index
bigten.org 1.03% 47.04x
d1baseball.com 3.29% 46.07x
btpowerhouse.com 1.00% 46.06x
midmajormadness.com 1.68% 41.96x
offtackleempire.com 2.30% 41.44x
underdogdynasty.com 1.13% 41.27x
dearoldgold.com 1.12% 40.57x
rydercup.com 1.74% 40.52x
soonersports.com 1.49% 40.51x
prephoops.com 1.31% 40.13x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.44% 31.82x
Southeast College Athletics 1.76% 28.78x
Florida College Athletics 4.59% 27.59x
Virginia Athletics 0.58% 27.21x
Pac 12 Sports 1.04% 26.14x
College Sports 1.66% 24.50x
Upstate New York State Athletics 0.18% 21.78x
Lacrosse College Athletics 1.03% 21.62x
New England & Ivy League Sports 2.29% 19.74x
Tennis, Golf & Boxing 5.93% 17.96x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male