Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 71.21% 52.00x
NCAA Fans 57.58% 46.42x
College Football Fans 60.99% 44.58x
ESPN Enthusiasts 47.98% 37.85x
Duke Blue Devils Fans 50.61% 37.57x
Clemson Tigers Fans 48.94% 34.77x
ACC Fans 44.59% 34.70x
MLB Fans 42.21% 34.39x
High School Sports Researchers 47.22% 34.15x
Notre Dame Fighting Irish Fans 43.21% 34.14x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.43% 1.69x
Bonobos 0.12% 1.52x
White House Black Market 0.46% 1.49x
Buckle 0.34% 1.37x
Mens Wearhouse 0.59% 1.36x
Johnston and Murphy 0.60% 1.34x
Talbots 0.06% 1.33x
Chicos 0.07% 1.14x
The North Face 0.02% 1.14x
Express Outlets 0.01% 1.13x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is d1baseball.com.

Website Composition Index
d1baseball.com 5.90% 60.82x
diehards.com 2.64% 57.50x
midmajormadness.com 1.67% 55.15x
seccountry.com 3.56% 54.34x
btpowerhouse.com 1.31% 54.20x
big12sports.com 2.54% 52.56x
virginiasports.com 1.10% 52.02x
verbalcommits.com 2.73% 50.89x
zagsblog.com 1.30% 50.43x
btn.com 2.26% 50.31x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.95% 29.07x
Southeast College Athletics 3.54% 25.39x
Virginia Athletics 1.03% 24.24x
Pac 12 Sports 2.83% 23.82x
Florida College Athletics 8.01% 22.84x
Upstate New York State Athletics 0.32% 22.22x
Lacrosse College Athletics 1.95% 20.16x
College Sports 2.58% 20.10x
New England & Ivy League Sports 4.32% 17.26x
Sports News & Apparel 19.55% 16.88x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male