Dstillery Audiences

MARCH MADNESS ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the March Madness Enthusiasts Audience

Below you'll find more information about the March Madness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the March Madness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The March Madness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the March Madness Enthusiasts audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 66.22% 65.90x
NCAA Fans 49.90% 61.42x
College Football Fans 57.23% 59.39x
College Athletic Scholarships Researchers 46.70% 49.80x
ESPN Enthusiasts 42.09% 46.91x
High School Sports Researchers 46.33% 42.46x
ACC Fans 41.54% 42.39x
Duke Blue Devils Fans 46.54% 42.06x
MLB Fans 35.78% 41.79x
Notre Dame Fighting Irish Fans 42.06% 40.42x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Interest attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The March Madness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the March Madness Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 2.13x
Carhartt 0.06% 1.17x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Location attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The March Madness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the March Madness Enthusiasts audience is bloggingthebracket.com.

Website Composition Index
bloggingthebracket.com 1.09% 52.76x
midmajormadness.com 1.43% 48.02x
offtackleempire.com 1.86% 47.78x
thedailygopher.com 1.92% 46.89x
crimsonquarry.com 1.10% 46.61x
streakingthelawn.com 1.43% 46.52x
pga.com 1.44% 46.40x
insidenu.com 1.48% 46.08x
zagsblog.com 2.22% 45.89x
ukathletics.com 1.11% 44.51x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Web attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the March Madness Enthusiasts audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.90% 32.97x
Southeast College Athletics 1.73% 29.75x
Illinois College Sports 0.59% 28.84x
Virginia Athletics 0.32% 28.64x
College Sports 0.61% 28.48x
Pac 12 Sports 1.97% 27.61x
New England & Ivy League Sports 0.99% 23.50x
Tennis, Golf & Boxing 1.83% 21.43x
Institutional Investing 0.12% 20.18x
Horse Racing 0.44% 19.70x
Composition Percentage: The overlap percentage between the March Madness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the March Madness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The March Madness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male