Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 4 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 36.39% 27.15x
Country Home Decorators 38.12% 26.59x
Apartment Furniture Shoppers 34.75% 24.91x
Kitchen Stove Shoppers 34.35% 24.78x
New Homeowners 37.27% 24.57x
Online Home Decor Shoppers 32.90% 24.14x
Orlando Activities Researchers 31.02% 24.05x
Home Coffee Makers 34.52% 23.78x
Hardware Shoppers 30.24% 23.53x
Vacuum Shoppers 35.38% 23.32x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.53x
Kate Spade 0.02% 1.50x
Ralph Lauren 0.01% 1.42x
Madewell 0.01% 1.40x
The North Face 0.01% 1.39x
Chicos 0.04% 1.33x
Gymboree 0.03% 1.33x
Talbots 0.03% 1.31x
Forever 21 0.03% 1.31x
Eddie Bauer 0.01% 1.30x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.

Website Composition Index
goodbed.com 3.80% 43.89x
personalcomfortbed.com 1.04% 36.15x
dealbeds.com 2.19% 33.74x
efaucets.com 1.10% 27.13x
toysrus.com 1.09% 26.41x
pacificcoast.com 1.03% 25.15x
freshome.com 2.06% 24.50x
joann.com 3.03% 23.41x
searsoutlet.com 1.18% 23.38x
kirklands.com 2.54% 23.29x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.49% 20.42x
England Tourism 0.03% 19.11x
Home Office Products 0.21% 18.47x
As Seen On TV Products 0.05% 18.16x
Discount Shopping 1.40% 17.11x
Home Decoration - Crafts & Kids 1.30% 16.70x
Environmentally Friendly Cars 0.05% 16.17x
Holiday Gifts 0.57% 15.33x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 15.29x
Home Remodeling 4.98% 15.19x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female