Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 29.97% 24.21x
Country Home Decorators 31.32% 23.86x
Apartment Furniture Shoppers 29.69% 22.56x
Kitchen Stove Shoppers 28.16% 22.13x
New Homeowners 31.89% 22.12x
Online Home Decor Shoppers 27.61% 21.81x
Moving Truck Rental Researchers 31.26% 21.30x
Hardware Shoppers 24.97% 20.61x
Orlando Activities Researchers 24.20% 20.54x
Vacuum Shoppers 29.70% 20.50x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.26x
Carhartt 0.19% 1.24x
Maurices 0.02% 1.21x
Chicos 0.01% 1.19x
Victoria's Secret 0.01% 1.18x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.

Website Composition Index
goodbed.com 2.40% 47.80x
dealbeds.com 1.47% 39.89x
furniturerow.com 2.58% 26.45x
sleephappens.com 1.19% 25.86x
westelm.com 1.63% 24.76x
appliancesconnection.com 2.87% 23.11x
potterybarn.com 2.47% 22.92x
jossandmain.com 2.67% 22.78x
homewyse.com 1.27% 22.73x
containerstore.com 2.06% 22.43x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.10% 16.69x
Home Decoration - Crafts & Kids 0.76% 16.13x
Home Remodeling 1.24% 15.82x
Furniture & Home Improvement 4.57% 15.55x
Home Remodeling 3.33% 15.11x
Holiday Gifts 0.32% 14.98x
Bathrooms & Plumbing 1.06% 14.89x
Discount Shopping 0.39% 14.61x
Moving & Storage 2.19% 14.61x
Illinois Education 0.37% 14.60x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female