Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Gas Discount Researchers.

Interest Composition Index
Gas Discount Researchers 5.14% 21.98x
Wellness Enthusiasts 3.59% 21.22x
Beekeeping Enthusiasts 7.09% 21.09x
Sleep Researchers 10.14% 20.03x
Home Remodelers 8.07% 19.71x
Patio Furniture Shoppers 8.51% 19.34x
Orthodontics Researchers 7.22% 18.84x
Pre-Measured Grocery Shoppers 5.90% 18.53x
Pet Health and Nutrition Researchers 8.02% 18.48x
Major Appliance Shoppers 14.81% 18.43x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.94x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is shareasale-analytics.com.

Website Composition Index
shareasale-analytics.com 2.89% 91.14x
mypetchicken.com 1.12% 40.46x
backyardchickens.com 5.62% 30.55x
thehappychickencoop.com 3.85% 28.52x
chickensandmore.com 1.26% 26.97x
princessauto.com 1.60% 25.06x
cs-tf.com 1.53% 23.41x
skytales.org 1.01% 22.81x
tripadvisor.ca 3.97% 22.60x
insidehalton.com 1.38% 22.35x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Homesteading.

Content Affinity Composition Index
Homesteading 2.33% 21.48x
Vegans & Animal Welfare 0.08% 14.46x
Canada Tax and Finance Research Cluster 0.35% 12.41x
Canada Culture and Tourism 2.34% 12.32x
Canadian Real Estate Researcher Cluster 0.06% 12.14x
Canada Consumer Product Cluster 0.48% 11.49x
Canadian Auto 3.24% 10.92x
Vancouver British Columbia Research Cluster 0.69% 10.66x
Furniture & Home Improvement 0.14% 10.13x
Survival Guides 0.03% 9.89x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male