Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 21.60% 19.50x
Home Exterior Design Enthusiasts 17.61% 18.92x
Kitchen Stove Shoppers 19.42% 18.78x
New Homeowners 25.78% 18.48x
Apartment Furniture Shoppers 15.76% 17.76x
Online Home Decor Shoppers 13.81% 17.56x
Sleep Researchers 25.18% 17.28x
Online Directory Searchers 19.81% 17.19x
Charitable Organization Researchers 22.45% 17.07x
Christmas Lights Shoppers 17.80% 16.97x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Chicos.

Location Composition Index
Chicos 0.03% 1.54x
Lululemon 0.01% 1.41x
LOFT 0.02% 1.26x
Express 0.02% 1.25x
Jos A. Bank Clothiers 0.02% 1.23x
Banana Republic 0.02% 1.22x
Michael Kors 0.01% 1.19x
Victoria's Secret 0.03% 1.15x
Carhartt 0.24% 1.14x
Aeropostale 0.02% 1.12x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is funeral.com.

Website Composition Index
funeral.com 1.05% 16.84x
jaycoowners.com 1.91% 16.08x
officedepot.com 1.59% 15.85x
theblackfriday.com 1.78% 15.01x
bestblackfriday.com 1.88% 14.87x
cvs.com 3.32% 14.85x
intelius.com 1.20% 14.50x
shopify.com 1.19% 14.17x
nerdwallet.com 1.17% 14.16x
bestofmachinery.com 1.11% 14.06x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.06% 15.78x
Furniture Shopping 0.76% 14.62x
Moving & Storage 0.12% 13.58x
Yard Structures 0.03% 13.36x
Illinois 0.03% 12.09x
Disease Cluster 0.03% 11.69x
Vitamin Shoppers 0.03% 11.69x
Home Remodeling 0.70% 11.54x
Amateur Radios 0.04% 11.35x
Rural Living 0.03% 11.27x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female