Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 38.76% 26.46x
Country Home Decorators 39.74% 25.92x
New Homeowners 39.68% 24.15x
Home Coffee Makers 35.45% 23.97x
Kitchen Stove Shoppers 36.65% 23.70x
Orlando Activities Researchers 33.80% 23.61x
Vacuum Shoppers 37.17% 23.49x
Apartment Furniture Shoppers 39.17% 23.22x
Online Home Decor Shoppers 36.67% 22.88x
Home Remodelers 33.34% 22.71x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.31x
REI 0.01% 1.26x
Jos A. Bank Clothiers 0.04% 1.25x
Madewell 0.02% 1.23x
Talbots 0.03% 1.19x
Carhartt 0.33% 1.16x
Dressbarn 0.03% 1.14x
Uniqlo 0.01% 1.12x
Brooks Brothers 0.03% 1.12x
J. Crew 0.05% 1.10x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.

Website Composition Index
goodbed.com 3.63% 37.55x
personalcomfortbed.com 1.03% 31.15x
dealbeds.com 2.10% 28.77x
harborfreight.com 2.11% 28.17x
enterprise.com 1.73% 26.01x
bbb.org 1.09% 25.05x
toysrus.com 1.79% 24.94x
efaucets.com 1.05% 24.43x
searsoutlet.com 1.74% 24.39x
vitaminshoppe.com 1.28% 22.57x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.89% 20.45x
Home Décor, Furniture, & Decorating 0.01% 19.30x
ISPs & Local Services 0.03% 17.75x
As Seen On TV Products 0.06% 17.01x
Discount Shopping 2.24% 16.99x
Home Office Products 0.25% 16.55x
Rural Living 0.09% 16.33x
Home Decoration - Crafts & Kids 1.48% 15.24x
Holiday Gifts 0.67% 14.52x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 13.98x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female