Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 25.09% 18.58x
Home Exterior Design Enthusiasts 21.52% 18.56x
Apartment Furniture Shoppers 19.68% 17.89x
Kitchen Stove Shoppers 23.18% 17.80x
Online Home Decor Shoppers 17.81% 17.25x
New Homeowners 27.29% 17.20x
Home Decor Shoppers 22.65% 16.44x
Online Directory Searchers 22.01% 16.38x
Vacation Planners 24.46% 16.34x
Sleep Researchers 27.55% 16.19x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.16x
Victoria's Secret 0.03% 1.15x
Dressbarn 0.01% 1.13x
Aeropostale 0.01% 1.13x
Maurices 0.03% 1.13x
White House Black Market 0.02% 1.12x
Carhartt 0.19% 1.11x
Buckle 0.02% 1.10x
Express 0.02% 1.10x
Journeys 0.02% 1.07x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is overstock.com.

Website Composition Index
overstock.com 1.38% 19.21x
weathertech.com 1.41% 18.01x
petmd.com 2.33% 16.78x
justanswer.com 1.18% 16.58x
officedepot.com 3.29% 16.56x
nerdwallet.com 2.80% 16.28x
theblackfriday.com 2.59% 16.06x
funeral.com 1.64% 16.03x
hilton.com 2.01% 15.14x
letgo.com 1.71% 14.95x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.04% 16.37x
Home Decoration - Crafts & Kids 0.04% 15.87x
Furniture Shopping 2.47% 15.15x
Office Furniture Design 0.04% 14.95x
Bathrooms & Plumbing 0.11% 14.40x
Illinois 0.12% 13.92x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 12.63x
Moving & Storage 0.26% 12.32x
Organic Beauty & Skincare Products 0.13% 12.28x
Construction Apparel 0.05% 12.08x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female