Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 33.92% 25.32x
Country Home Decorators 35.92% 24.92x
Apartment Furniture Shoppers 32.78% 23.78x
Kitchen Stove Shoppers 32.59% 23.44x
New Homeowners 35.33% 23.03x
Online Home Decor Shoppers 30.87% 22.93x
Hardware Shoppers 29.06% 22.00x
Orlando Activities Researchers 28.73% 21.92x
Home Coffee Makers 31.42% 21.68x
Vacuum Shoppers 32.53% 21.44x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.

Website Composition Index
goodbed.com 3.42% 46.13x
dealbeds.com 1.98% 36.66x
furniturerow.com 3.20% 23.20x
fitpregnancy.com 1.26% 22.98x
westelm.com 2.36% 22.95x
houseplanshelper.com 1.25% 22.87x
containerstore.com 3.32% 22.75x
kirklands.com 2.25% 22.55x
luxedecor.com 1.12% 22.52x
homewyse.com 1.97% 22.26x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.03% 19.42x
Environmentally Friendly Cars 0.04% 17.66x
Home Office Products 0.15% 16.98x
Home Decoration - Crafts & Kids 1.07% 16.49x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 15.89x
Home Remodeling 1.60% 15.48x
Home Remodeling 4.22% 15.41x
Furniture & Home Improvement 5.94% 15.28x
Parenting & Children's Activities 2.31% 14.25x
Holiday Gifts 0.42% 14.17x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female