Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Luxury Bedding Shoppers.

Interest Composition Index
Luxury Bedding Shoppers 15.54% 21.11x
Home Goods Supercenter Shoppers 11.92% 20.42x
Shoe Shoppers 14.12% 18.48x
Major Appliance Shoppers 12.17% 17.83x
Home Remodelers 6.75% 17.51x
Sleep Researchers 8.65% 17.46x
Eco-Conscious Consumers 5.15% 16.86x
Holiday Cocktail Researchers 8.91% 16.69x
Beekeeping Enthusiasts 9.59% 16.64x
Wellness Enthusiasts 5.09% 16.17x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.75x
White House Black Market 0.02% 1.44x
Hollister 0.01% 1.43x
Journeys 0.03% 1.36x
Chicos 0.02% 1.26x
Express 0.02% 1.24x
J. Crew 0.01% 1.24x
Maurices 0.03% 1.22x
Dressbarn 0.01% 1.21x
Zumiez 0.03% 1.19x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is shareasale-analytics.com.

Website Composition Index
shareasale-analytics.com 3.06% 72.87x
mypetchicken.com 1.77% 30.14x
raising-happy-chickens.com 1.15% 27.45x
thehappychickencoop.com 4.05% 26.29x
skytales.org 2.67% 24.34x
retailmenot.ca 1.17% 24.18x
watchmecraft.com 2.88% 23.60x
backyardchickens.com 6.86% 23.07x
chickensandmore.com 1.51% 21.77x
economicr.com 2.65% 21.58x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Homesteading.

Content Affinity Composition Index
Homesteading 3.11% 17.03x
Furniture Shopping 0.06% 16.37x
Vegans & Animal Welfare 0.12% 16.37x
Natural Diet & Supplement Researchers 0.09% 13.10x
Canada Culture and Tourism 2.94% 12.68x
Winter Sports & Gear 0.09% 11.64x
Pet Supplies 0.06% 11.18x
Canada Shopping - Kitchenware 0.12% 11.07x
Canada Consumer Product Cluster 0.54% 11.01x
Canada Business Cluster 2.25% 10.80x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female