Explore the Mattress Shoppers Audience
Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Mattress Shoppers audience.
INTERESTS
The Mattress Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Shoppers audience is Luxury Bedding Shoppers.
| Interest | Composition | Index |
| Luxury Bedding Shoppers | 15.54% | 21.11x |
| Home Goods Supercenter Shoppers | 11.92% | 20.42x |
| Shoe Shoppers | 14.12% | 18.48x |
| Major Appliance Shoppers | 12.17% | 17.83x |
| Home Remodelers | 6.75% | 17.51x |
| Sleep Researchers | 8.65% | 17.46x |
| Eco-Conscious Consumers | 5.15% | 16.86x |
| Holiday Cocktail Researchers | 8.91% | 16.69x |
| Beekeeping Enthusiasts | 9.59% | 16.64x |
| Wellness Enthusiasts | 5.09% | 16.17x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.75x |
| White House Black Market | 0.02% | 1.44x |
| Hollister | 0.01% | 1.43x |
| Journeys | 0.03% | 1.36x |
| Chicos | 0.02% | 1.26x |
| Express | 0.02% | 1.24x |
| J. Crew | 0.01% | 1.24x |
| Maurices | 0.03% | 1.22x |
| Dressbarn | 0.01% | 1.21x |
| Zumiez | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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WEBSITES
The Mattress Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mattress Shoppers audience is shareasale-analytics.com.
| Website | Composition | Index |
| shareasale-analytics.com | 3.06% | 72.87x |
| mypetchicken.com | 1.77% | 30.14x |
| raising-happy-chickens.com | 1.15% | 27.45x |
| thehappychickencoop.com | 4.05% | 26.29x |
| skytales.org | 2.67% | 24.34x |
| retailmenot.ca | 1.17% | 24.18x |
| watchmecraft.com | 2.88% | 23.60x |
| backyardchickens.com | 6.86% | 23.07x |
| chickensandmore.com | 1.51% | 21.77x |
| economicr.com | 2.65% | 21.58x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Homesteading.
| Content Affinity | Composition | Index |
| Homesteading | 3.11% | 17.03x |
| Furniture Shopping | 0.06% | 16.37x |
| Vegans & Animal Welfare | 0.12% | 16.37x |
| Natural Diet & Supplement Researchers | 0.09% | 13.10x |
| Canada Culture and Tourism | 2.94% | 12.68x |
| Winter Sports & Gear | 0.09% | 11.64x |
| Pet Supplies | 0.06% | 11.18x |
| Canada Shopping - Kitchenware | 0.12% | 11.07x |
| Canada Consumer Product Cluster | 0.54% | 11.01x |
| Canada Business Cluster | 2.25% | 10.80x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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