Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 22.60% 22.15x
Country Home Decorators 26.87% 22.12x
Kitchen Stove Shoppers 23.51% 21.08x
Apartment Furniture Shoppers 20.67% 20.68x
New Homeowners 28.89% 20.32x
Online Home Decor Shoppers 18.67% 20.16x
Online Directory Searchers 23.24% 19.30x
Vacation Planners 25.49% 19.22x
Home Coffee Makers 20.59% 19.18x
Home Decor Shoppers 24.29% 19.12x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is sleephappens.com.

Website Composition Index
sleephappens.com 1.33% 38.25x
53.com 1.19% 26.80x
uhaul.com 1.42% 23.66x
overstock.com 2.54% 21.93x
steinmart.com 1.34% 20.67x
weathertech.com 2.33% 19.33x
nerdwallet.com 4.76% 18.52x
justanswer.com 2.43% 18.24x
petmd.com 4.17% 17.93x
todayshomeowner.com 1.62% 17.69x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.09% 18.51x
Bathrooms & Plumbing 0.19% 17.00x
Moving & Storage 0.42% 16.18x
Furniture Shopping 3.95% 15.90x
Holiday Gifts 0.04% 15.02x
Home Remodeling 0.30% 14.28x
Illinois 0.21% 14.28x
Construction Apparel 0.09% 13.75x
Yard Structures 0.17% 13.72x
Senior Care 0.03% 13.07x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female