Explore the Mattress Shoppers Audience
Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Mattress Shoppers audience.
INTERESTS
The Mattress Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 38.76% | 26.46x |
| Country Home Decorators | 39.74% | 25.92x |
| New Homeowners | 39.68% | 24.15x |
| Home Coffee Makers | 35.45% | 23.97x |
| Kitchen Stove Shoppers | 36.65% | 23.70x |
| Orlando Activities Researchers | 33.80% | 23.61x |
| Vacuum Shoppers | 37.17% | 23.49x |
| Apartment Furniture Shoppers | 39.17% | 23.22x |
| Online Home Decor Shoppers | 36.67% | 22.88x |
| Home Remodelers | 33.34% | 22.71x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Curious about what else the Mattress Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.31x |
| REI | 0.01% | 1.26x |
| Jos A. Bank Clothiers | 0.04% | 1.25x |
| Madewell | 0.02% | 1.23x |
| Talbots | 0.03% | 1.19x |
| Carhartt | 0.33% | 1.16x |
| Dressbarn | 0.03% | 1.14x |
| Uniqlo | 0.01% | 1.12x |
| Brooks Brothers | 0.03% | 1.12x |
| J. Crew | 0.05% | 1.10x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Want to find more of the Mattress Shoppers audience in the real world?
Sign Up
WEBSITES
The Mattress Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.
| Website | Composition | Index |
| goodbed.com | 3.63% | 37.55x |
| personalcomfortbed.com | 1.03% | 31.15x |
| dealbeds.com | 2.10% | 28.77x |
| harborfreight.com | 2.11% | 28.17x |
| enterprise.com | 1.73% | 26.01x |
| bbb.org | 1.09% | 25.05x |
| toysrus.com | 1.79% | 24.94x |
| efaucets.com | 1.05% | 24.43x |
| searsoutlet.com | 1.74% | 24.39x |
| vitaminshoppe.com | 1.28% | 22.57x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Want to see more of the websites the Mattress Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.89% | 20.45x |
| Home Décor, Furniture, & Decorating | 0.01% | 19.30x |
| ISPs & Local Services | 0.03% | 17.75x |
| As Seen On TV Products | 0.06% | 17.01x |
| Discount Shopping | 2.24% | 16.99x |
| Home Office Products | 0.25% | 16.55x |
| Rural Living | 0.09% | 16.33x |
| Home Decoration - Crafts & Kids | 1.48% | 15.24x |
| Holiday Gifts | 0.67% | 14.52x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 13.98x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Want to see more of the Content Affinities the Mattress Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Mattress Shoppers audience?
Sign Up