Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 39.16% 54.21x
Orlando Activities Researchers 35.69% 51.20x
Home Coffee Makers 39.16% 50.10x
Country Home Decorators 39.19% 49.89x
Home Custom Bedroom Decorators 32.91% 48.92x
Nashville Activity Researchers 35.01% 48.42x
Texas Activity Researchers 31.03% 48.38x
Blender Shoppers 40.40% 47.99x
New Homeowners 43.70% 47.58x
Seasonal Allergy Sufferers 37.95% 47.56x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.86x
Jos A. Bank Clothiers 0.38% 1.44x
REI 0.03% 1.40x
Bonobos 0.06% 1.29x
Supreme 0.02% 1.28x
Intermix 0.01% 1.27x
Mens Wearhouse 0.53% 1.25x
Chicos 0.06% 1.23x
Talbots 0.05% 1.22x
Madewell 0.02% 1.20x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is choosemattress.com.

Website Composition Index
choosemattress.com 1.01% 83.74x
themattressfactoryinc.com 1.94% 66.99x
armstrong.com 1.74% 62.86x
inspectapedia.com 1.45% 61.26x
cb2.com 1.78% 60.21x
goodbed.com 6.93% 60.21x
sharperimage.com 1.03% 59.48x
pier1.com 1.89% 59.40x
thepointsguy.com 1.53% 57.83x
worldmarket.com 4.34% 57.62x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.89% 26.64x
Home Décor, Furniture, & Decorating 0.05% 24.97x
Holiday Gifts 1.58% 24.18x
As Seen On TV Products 0.15% 23.28x
Home Office Products 0.72% 22.28x
Discount Shopping 6.41% 21.55x
Rural Living 0.20% 21.31x
Home Decoration - Crafts & Kids 3.04% 21.23x
Washington D.C. Hotels 0.03% 21.01x
Higher-End Fashion Brands 2.31% 20.01x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female