Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 39.15% 26.23x
Country Home Decorators 41.98% 25.32x
Orlando Activities Researchers 35.91% 24.92x
Home Coffee Makers 39.42% 24.72x
New Homeowners 44.17% 24.21x
Blender Shoppers 41.40% 23.79x
Nashville Activity Researchers 35.66% 23.57x
Texas Activity Researchers 32.06% 23.53x
Custom Home Lighting Shoppers 33.38% 23.37x
Home Custom Bedroom Decorators 33.38% 23.37x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.56x
Ralph Lauren 0.01% 1.45x
Belk 0.02% 1.45x
Intermix 0.01% 1.41x
LOFT 0.05% 1.40x
Tommy Bahama 0.03% 1.39x
Chicos 0.06% 1.37x
Patagonia 0.01% 1.30x
The North Face 0.03% 1.28x
Club Monaco 0.01% 1.27x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is choosemattress.com.

Website Composition Index
choosemattress.com 1.21% 79.13x
themattressfactoryinc.com 1.81% 64.85x
goodbed.com 6.22% 60.45x
armstrong.com 2.06% 58.62x
inspectapedia.com 1.72% 57.88x
pier1.com 2.22% 57.52x
sharperimage.com 1.20% 55.71x
thepointsguy.com 1.84% 54.77x
cb2.com 2.13% 54.40x
homegallerystores.com 1.12% 53.77x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.40% 19.32x
Holiday Gifts 1.73% 18.41x
Home Office Products 0.80% 17.71x
As Seen On TV Products 0.16% 17.37x
Home Decoration - Crafts & Kids 3.21% 16.98x
Higher-End Fashion Brands 3.02% 16.62x
Rural Living 0.24% 16.19x
Home Décor, Furniture, & Decorating 0.07% 16.17x
Home Remodeling 4.18% 15.62x
Discount Shopping 7.45% 15.48x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female