Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 39.29% 25.55x
Home Coffee Makers 38.37% 24.90x
Country Home Decorators 39.02% 24.81x
Nashville Activity Researchers 34.37% 24.05x
Home Custom Bedroom Decorators 32.54% 24.00x
Texas Activity Researchers 30.95% 23.98x
Orlando Activities Researchers 36.32% 23.95x
Blender Shoppers 40.58% 23.80x
New Homeowners 44.64% 23.54x
Custom Home Lighting Shoppers 33.40% 22.86x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.23x
Mens Wearhouse 0.38% 1.13x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is choosemattress.com.

Website Composition Index
choosemattress.com 1.18% 85.96x
themattressfactoryinc.com 2.08% 67.47x
armstrong.com 2.00% 63.34x
goodbed.com 7.02% 62.19x
inspectapedia.com 1.64% 61.28x
cb2.com 2.07% 60.37x
pier1.com 2.13% 60.37x
homegallerystores.com 1.13% 60.26x
sharperimage.com 1.17% 59.88x
thepointsguy.com 1.77% 58.93x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.15% 21.99x
Holiday Gifts 1.65% 20.26x
Home Decoration - Crafts & Kids 3.07% 17.80x
Discount Shopping 6.88% 17.58x
Higher-End Fashion Brands 2.57% 17.27x
Painting & Renovation 5.19% 16.18x
Parenting & Children's Activities 6.00% 15.91x
Home Remodeling 4.06% 15.69x
Bird Watching 1.63% 15.34x
Low Budget Shoppers 2.56% 14.69x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female