Explore the Mattress Shoppers Audience
Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mattress Shoppers audience.
INTERESTS
The Mattress Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Shoppers audience is Country Home Decorators.
| Interest | Composition | Index |
| Country Home Decorators | 25.09% | 18.58x |
| Home Exterior Design Enthusiasts | 21.52% | 18.56x |
| Apartment Furniture Shoppers | 19.68% | 17.89x |
| Kitchen Stove Shoppers | 23.18% | 17.80x |
| Online Home Decor Shoppers | 17.81% | 17.25x |
| New Homeowners | 27.29% | 17.20x |
| Home Decor Shoppers | 22.65% | 16.44x |
| Online Directory Searchers | 22.01% | 16.38x |
| Vacation Planners | 24.46% | 16.34x |
| Sleep Researchers | 27.55% | 16.19x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.16x |
| Victoria's Secret | 0.03% | 1.15x |
| Dressbarn | 0.01% | 1.13x |
| Aeropostale | 0.01% | 1.13x |
| Maurices | 0.03% | 1.13x |
| White House Black Market | 0.02% | 1.12x |
| Carhartt | 0.19% | 1.11x |
| Buckle | 0.02% | 1.10x |
| Express | 0.02% | 1.10x |
| Journeys | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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WEBSITES
The Mattress Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mattress Shoppers audience is overstock.com.
| Website | Composition | Index |
| overstock.com | 1.38% | 19.21x |
| weathertech.com | 1.41% | 18.01x |
| petmd.com | 2.33% | 16.78x |
| justanswer.com | 1.18% | 16.58x |
| officedepot.com | 3.29% | 16.56x |
| nerdwallet.com | 2.80% | 16.28x |
| theblackfriday.com | 2.59% | 16.06x |
| funeral.com | 1.64% | 16.03x |
| hilton.com | 2.01% | 15.14x |
| letgo.com | 1.71% | 14.95x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.04% | 16.37x |
| Home Decoration - Crafts & Kids | 0.04% | 15.87x |
| Furniture Shopping | 2.47% | 15.15x |
| Office Furniture Design | 0.04% | 14.95x |
| Bathrooms & Plumbing | 0.11% | 14.40x |
| Illinois | 0.12% | 13.92x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.06% | 12.63x |
| Moving & Storage | 0.26% | 12.32x |
| Organic Beauty & Skincare Products | 0.13% | 12.28x |
| Construction Apparel | 0.05% | 12.08x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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