Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 14.92% 22.25x
Holiday Cocktail Researchers 12.79% 16.63x
Homeowners 9.23% 16.62x
Hardware Shoppers 9.63% 16.52x
Body Detox Enthusiasts 14.89% 16.18x
Home Exterior Design Enthusiasts 10.50% 16.12x
Beekeeping Enthusiasts 12.31% 16.06x
Online Home Decor Shoppers 6.65% 16.06x
Home Remodelers 8.75% 16.00x
Christmas Lights Shoppers 14.72% 15.75x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.63x
Express 0.02% 1.28x
Maurices 0.03% 1.26x
Carhartt 0.16% 1.19x
Lane Bryant 0.01% 1.17x
Victoria's Secret 0.02% 1.10x
American Eagle Outfitters 0.01% 1.06x
Buckle 0.01% 1.04x
Aeropostale 0.01% 1.01x
Gap 0.01% 1.00x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is shareasale-analytics.com.

Website Composition Index
shareasale-analytics.com 4.70% 66.41x
mypetchicken.com 2.15% 25.68x
raising-happy-chickens.com 1.27% 24.12x
thehappychickencoop.com 4.50% 22.16x
ilovemydogsomuch.tv 1.48% 21.39x
theheartysoul.com 1.19% 21.28x
fetchsport.com 1.25% 20.83x
thesleepjudge.com 1.09% 20.65x
skytales.org 3.78% 19.63x
redfin.ca 1.15% 19.05x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Homesteading.

Content Affinity Composition Index
Homesteading 3.13% 17.04x
Furniture Shopping 0.14% 16.32x
Toys Shopping 0.04% 15.98x
Natural & Healthy Living Researchers 0.08% 13.53x
Action Sports 0.20% 12.33x
Bird Watching 0.06% 12.31x
Crossfit & Obstacle Race Enthusiasts 0.04% 11.54x
Auto Tires & Parts Repair Researchers 0.03% 11.54x
Arthritis & Bones 0.07% 11.34x
Lawns & Pest Control 0.16% 11.29x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female