Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 474.3 Thousand Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 474.3 thousand unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 30.07% 18.81x
Country Home Decorators 32.72% 18.16x
New Homeowners 32.03% 17.49x
Apartment Furniture Shoppers 27.47% 17.31x
Kitchen Stove Shoppers 28.43% 17.23x
Online Home Decor Shoppers 25.66% 16.76x
Moving Truck Rental Researchers 29.67% 16.54x
Sleep Researchers 31.99% 15.96x
Home Decor Shoppers 27.82% 15.84x
Orlando Activities Researchers 24.68% 15.80x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.48x
LOFT 0.01% 1.39x
Express 0.01% 1.21x
White House Black Market 0.01% 1.21x
Buckle 0.01% 1.18x
Carhartt 0.18% 1.16x
Old Navy 0.02% 1.11x
Journeys 0.01% 1.11x
Victoria's Secret 0.01% 1.06x
The Childrens Place 0.01% 1.06x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.

Website Composition Index
goodbed.com 1.52% 38.11x
furniturerow.com 1.84% 23.13x
sleephappens.com 1.41% 23.11x
westelm.com 1.16% 21.30x
appliancesconnection.com 1.99% 19.76x
potterybarn.com 1.69% 19.73x
afw.com 1.29% 19.59x
valuecityfurniture.com 1.75% 19.32x
jossandmain.com 1.78% 19.19x
restorationhardware.com 2.04% 19.07x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.54% 14.12x
Bathrooms & Plumbing 0.74% 13.24x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 12.94x
Holiday Gifts 0.21% 12.58x
Apartment & Community Real Estate Researchers 0.06% 12.57x
Furniture & Home Improvement 3.59% 12.34x
London Tourism 0.03% 12.30x
Home Remodeling 2.56% 12.17x
Moving & Storage 1.55% 12.06x
Home Remodeling 0.79% 11.88x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female