Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 25.71% 25.93x
Country Home Decorators 29.65% 25.45x
New Homeowners 31.51% 24.81x
Apartment Furniture Shoppers 23.67% 24.10x
Kitchen Stove Shoppers 27.27% 23.68x
Online Home Decor Shoppers 21.19% 23.35x
Moving Truck Rental Researchers 26.54% 22.92x
Sleep Researchers 29.42% 22.47x
Retired Health Insurance Researchers 23.89% 22.42x
Online Directory Searchers 24.52% 22.17x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.50x
Mens Wearhouse 0.01% 1.34x
Buckle 0.02% 1.33x
Maurices 0.02% 1.25x
White House Black Market 0.01% 1.17x
Zumiez 0.01% 1.13x
Carhartt 0.13% 1.12x
The Childrens Place 0.02% 1.11x
Aeropostale 0.01% 1.03x
Victoria's Secret 0.02% 1.01x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is sleephappens.com.

Website Composition Index
sleephappens.com 1.68% 35.64x
53.com 1.85% 27.85x
uhaul.com 2.55% 25.32x
overstock.com 3.99% 23.97x
angieslist.com 1.73% 23.12x
searshometownstores.com 1.03% 22.69x
steinmart.com 2.23% 21.82x
homeadvisor.com 1.25% 20.92x
todayshomeowner.com 2.68% 20.91x
gracobaby.com 1.25% 20.81x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.03% 17.33x
Bathrooms & Plumbing 0.32% 17.32x
Home Decoration - Crafts & Kids 0.18% 17.15x
Moving & Storage 0.74% 16.99x
Furniture Shopping 6.87% 16.79x
Home Remodeling 0.48% 16.40x
Home Remodeling 1.45% 15.85x
Furniture & Home Improvement 1.80% 14.85x
Illinois 0.50% 14.60x
Holiday Gifts 0.08% 14.59x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female