Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is New Homeowners.

Interest Composition Index
New Homeowners 45.37% 24.12x
Blender Shoppers 44.04% 23.84x
Sleep Researchers 45.07% 23.31x
Moving Services Shoppers 46.02% 22.20x
Lawn & Garden Enthusiasts 33.91% 21.34x
Sinus Researchers 33.28% 21.02x
Apartment Furniture Shoppers 34.01% 20.96x
Joint Pain Health Care Professionals 37.54% 20.95x
Shoe Shoppers 41.12% 20.92x
Spa and Pool Owners 33.77% 20.76x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.47x
Express Outlets 0.00% 1.40x
Eddie Bauer 0.01% 1.37x
Free People 0.02% 1.28x
LL Bean 0.00% 1.26x
Hugo Boss 0.01% 1.18x
Lorna Jane 0.00% 1.13x
Lululemon 0.04% 1.09x
American Apparel 0.02% 1.08x
J. Crew 0.03% 1.07x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is mattress-inquirer.com.

Website Composition Index
mattress-inquirer.com 0.42% 106.74x
serta.com 0.21% 94.30x
us-mattress.com 0.15% 93.32x
bettersleep.org 1.26% 89.82x
mattress-wiz.com 0.16% 85.15x
tempurpedic.com 0.33% 85.10x
circalighting.com 0.13% 83.65x
intellibed.com 0.20% 83.58x
bedplanet.com 0.16% 81.25x
choosemattress.com 1.63% 78.37x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.22% 18.60x
Holiday Gifts 2.00% 18.43x
Home Office Products 0.89% 18.35x
As Seen On TV Products 0.20% 18.13x
Home Decoration - Crafts & Kids 3.42% 16.86x
Higher-End Fashion Brands 3.50% 15.50x
Home Remodeling 4.48% 15.21x
Home Décor, Furniture, & Decorating 0.08% 15.04x
Discount Shopping 9.26% 14.87x
Rural Living 0.25% 14.87x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999