Explore the Mattress Shoppers Audience
Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mattress Shoppers audience.
INTERESTS
The Mattress Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Shoppers audience is New Homeowners.
| Interest | Composition | Index |
| New Homeowners | 45.37% | 24.12x |
| Blender Shoppers | 44.04% | 23.84x |
| Sleep Researchers | 45.07% | 23.31x |
| Moving Services Shoppers | 46.02% | 22.20x |
| Lawn & Garden Enthusiasts | 33.91% | 21.34x |
| Sinus Researchers | 33.28% | 21.02x |
| Apartment Furniture Shoppers | 34.01% | 20.96x |
| Joint Pain Health Care Professionals | 37.54% | 20.95x |
| Shoe Shoppers | 41.12% | 20.92x |
| Spa and Pool Owners | 33.77% | 20.76x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.47x |
| Express Outlets | 0.00% | 1.40x |
| Eddie Bauer | 0.01% | 1.37x |
| Free People | 0.02% | 1.28x |
| LL Bean | 0.00% | 1.26x |
| Hugo Boss | 0.01% | 1.18x |
| Lorna Jane | 0.00% | 1.13x |
| Lululemon | 0.04% | 1.09x |
| American Apparel | 0.02% | 1.08x |
| J. Crew | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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WEBSITES
The Mattress Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mattress Shoppers audience is mattress-inquirer.com.
| Website | Composition | Index |
| mattress-inquirer.com | 0.42% | 106.74x |
| serta.com | 0.21% | 94.30x |
| us-mattress.com | 0.15% | 93.32x |
| bettersleep.org | 1.26% | 89.82x |
| mattress-wiz.com | 0.16% | 85.15x |
| tempurpedic.com | 0.33% | 85.10x |
| circalighting.com | 0.13% | 83.65x |
| intellibed.com | 0.20% | 83.58x |
| bedplanet.com | 0.16% | 81.25x |
| choosemattress.com | 1.63% | 78.37x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 4.22% | 18.60x |
| Holiday Gifts | 2.00% | 18.43x |
| Home Office Products | 0.89% | 18.35x |
| As Seen On TV Products | 0.20% | 18.13x |
| Home Decoration - Crafts & Kids | 3.42% | 16.86x |
| Higher-End Fashion Brands | 3.50% | 15.50x |
| Home Remodeling | 4.48% | 15.21x |
| Home Décor, Furniture, & Decorating | 0.08% | 15.04x |
| Discount Shopping | 9.26% | 14.87x |
| Rural Living | 0.25% | 14.87x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mattress Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999
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