Explore the Mattress Shoppers Audience
Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mattress Shoppers audience.
INTERESTS
The Mattress Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 36.39% | 27.15x |
| Country Home Decorators | 38.12% | 26.59x |
| Apartment Furniture Shoppers | 34.75% | 24.91x |
| Kitchen Stove Shoppers | 34.35% | 24.78x |
| New Homeowners | 37.27% | 24.57x |
| Online Home Decor Shoppers | 32.90% | 24.14x |
| Orlando Activities Researchers | 31.02% | 24.05x |
| Home Coffee Makers | 34.52% | 23.78x |
| Hardware Shoppers | 30.24% | 23.53x |
| Vacuum Shoppers | 35.38% | 23.32x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.53x |
| Kate Spade | 0.02% | 1.50x |
| Ralph Lauren | 0.01% | 1.42x |
| Madewell | 0.01% | 1.40x |
| The North Face | 0.01% | 1.39x |
| Chicos | 0.04% | 1.33x |
| Gymboree | 0.03% | 1.33x |
| Talbots | 0.03% | 1.31x |
| Forever 21 | 0.03% | 1.31x |
| Eddie Bauer | 0.01% | 1.30x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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WEBSITES
The Mattress Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.
| Website | Composition | Index |
| goodbed.com | 3.80% | 43.89x |
| personalcomfortbed.com | 1.04% | 36.15x |
| dealbeds.com | 2.19% | 33.74x |
| efaucets.com | 1.10% | 27.13x |
| toysrus.com | 1.09% | 26.41x |
| pacificcoast.com | 1.03% | 25.15x |
| freshome.com | 2.06% | 24.50x |
| joann.com | 3.03% | 23.41x |
| searsoutlet.com | 1.18% | 23.38x |
| kirklands.com | 2.54% | 23.29x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.49% | 20.42x |
| England Tourism | 0.03% | 19.11x |
| Home Office Products | 0.21% | 18.47x |
| As Seen On TV Products | 0.05% | 18.16x |
| Discount Shopping | 1.40% | 17.11x |
| Home Decoration - Crafts & Kids | 1.30% | 16.70x |
| Environmentally Friendly Cars | 0.05% | 16.17x |
| Holiday Gifts | 0.57% | 15.33x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 15.29x |
| Home Remodeling | 4.98% | 15.19x |
Composition Percentage:
The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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