Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 41.85% 33.16x
Country Home Decorators 42.66% 32.01x
Orlando Activities Researchers 36.44% 30.79x
Home Coffee Makers 39.83% 30.17x
Home Custom Bedroom Decorators 35.09% 30.03x
Custom Home Lighting Shoppers 35.08% 30.02x
Kitchen Stove Shoppers 37.57% 29.57x
New Homeowners 43.94% 29.47x
Nashville Activity Researchers 34.79% 29.39x
Texas Activity Researchers 33.25% 29.28x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.50x
Jos A. Bank Clothiers 0.36% 1.43x
White House Black Market 0.45% 1.41x
Mens Wearhouse 0.57% 1.35x
Johnston and Murphy 0.63% 1.26x
Buckle 0.32% 1.26x
Patagonia 0.01% 1.25x
REI 0.02% 1.24x
Topshop 0.02% 1.18x
Columbia 0.01% 1.14x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is themattressfactoryinc.com.

Website Composition Index
themattressfactoryinc.com 1.09% 50.27x
goodbed.com 4.83% 46.33x
truevalue.com 2.11% 39.12x
crutchfield.com 1.01% 38.49x
campingworld.com 1.48% 36.85x
bissell.com 1.17% 36.50x
familydoctor.org 1.49% 36.47x
personalcomfortbed.com 1.30% 35.71x
umm.edu 1.16% 35.71x
pricefalls.com 1.05% 35.67x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.43% 21.87x
Home Décor, Furniture, & Decorating 0.03% 20.99x
ISPs & Local Services 0.05% 18.76x
As Seen On TV Products 0.08% 18.51x
Holiday Gifts 0.80% 18.46x
Discount Shopping 3.37% 18.38x
Home Office Products 0.36% 18.25x
Rural Living 0.12% 17.86x
Home Decoration - Crafts & Kids 1.83% 16.84x
Painting & Renovation 2.84% 16.80x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female