Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 39.90% 33.86x
Country Home Decorators 41.09% 32.88x
Home Coffee Makers 36.92% 30.76x
Orlando Activities Researchers 34.24% 30.74x
Kitchen Stove Shoppers 36.63% 30.33x
New Homeowners 42.31% 30.31x
Apartment Furniture Shoppers 37.53% 30.05x
Home Custom Bedroom Decorators 32.41% 30.03x
Custom Home Lighting Shoppers 32.41% 30.00x
Vacuum Shoppers 39.84% 29.29x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is The North Face.

Location Composition Index
The North Face 0.02% 1.49x
Brooks Brothers 0.02% 1.30x
Eddie Bauer 0.02% 1.28x
Talbots 0.03% 1.28x
Madewell 0.02% 1.25x
Urban Outfitters 0.03% 1.25x
White House Black Market 0.05% 1.24x
Carhartt 0.31% 1.22x
Ralph Lauren 0.01% 1.21x
Free People 0.02% 1.21x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is goodbed.com.

Website Composition Index
goodbed.com 4.53% 47.81x
truevalue.com 1.59% 41.21x
campingworld.com 1.15% 39.34x
familydoctor.org 1.06% 37.84x
harborfreight.com 3.83% 37.25x
allaboutbirds.org 1.23% 36.68x
personalcomfortbed.com 1.25% 36.03x
extension.umn.edu 1.31% 35.35x
bbb.org 1.98% 35.14x
clarksusa.com 1.06% 34.77x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.11% 23.24x
Home Décor, Furniture, & Decorating 0.02% 22.57x
ISPs & Local Services 0.04% 20.39x
As Seen On TV Products 0.07% 20.02x
Discount Shopping 2.65% 19.68x
Rural Living 0.11% 18.98x
Home Office Products 0.28% 18.84x
Holiday Gifts 0.71% 17.21x
Home Decoration - Crafts & Kids 1.62% 17.08x
Painting & Renovation 2.57% 16.17x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female