Dstillery Audiences

MATTRESS SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Mattress Shoppers Audience

Below you'll find more information about the Mattress Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Mattress Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mattress Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mattress Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 37.59% 35.11x
Country Home Decorators 38.29% 33.38x
Orlando Activities Researchers 34.36% 32.68x
Home Coffee Makers 36.42% 32.39x
Home Custom Bedroom Decorators 32.73% 31.47x
Custom Home Lighting Shoppers 32.71% 31.44x
Nashville Activity Researchers 33.70% 30.83x
Blender Shoppers 37.60% 30.71x
New Homeowners 43.76% 30.39x
Texas Activity Researchers 31.36% 30.33x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Interest attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mattress Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mattress Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.46x
Jos A. Bank Clothiers 0.43% 1.44x
REI 0.03% 1.43x
Supreme 0.01% 1.35x
Patagonia 0.02% 1.34x
Mens Wearhouse 0.65% 1.31x
White House Black Market 0.38% 1.28x
LL Bean 0.01% 1.27x
Johnston and Murphy 0.41% 1.19x
Buckle 0.27% 1.15x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Location attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mattress Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mattress Shoppers audience is themattressfactoryinc.com.

Website Composition Index
themattressfactoryinc.com 1.48% 42.68x
armstrong.com 1.17% 39.68x
goodbed.com 5.80% 38.73x
cb2.com 1.19% 38.68x
pier1.com 1.24% 36.85x
worldmarket.com 2.94% 36.66x
hhgregg.com 1.04% 35.19x
barenecessities.com 1.11% 34.61x
academy.com 1.10% 33.89x
gnc.com 1.27% 33.28x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Web attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mattress Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.26% 22.11x
Holiday Gifts 1.29% 20.03x
Home Décor, Furniture, & Decorating 0.04% 19.56x
As Seen On TV Products 0.13% 19.25x
Home Office Products 0.58% 19.24x
Rural Living 0.17% 18.46x
Discount Shopping 5.06% 18.12x
Washington D.C. Hotels 0.02% 18.04x
Home Decoration - Crafts & Kids 2.61% 17.37x
Painting & Renovation 4.21% 16.84x
Composition Percentage: The overlap percentage between the Mattress Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mattress Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mattress Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female