Dstillery Audiences

MATURE PARENTS

Audience Size: 3.2 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 46.87% 39.73x
Women's Fitness Enthusiasts 29.22% 32.64x
Cholesterol Researchers 29.32% 32.08x
Bargain Shopping Researchers 27.72% 31.64x
Health Conscious Expecting Parents 37.87% 31.57x
Breast Cancer Fund Raisers 28.90% 31.15x
Luxury Second Home Owners 27.80% 31.06x
Food Allergies Researchers 33.76% 30.61x
Home Custom Bedroom Decorators 27.89% 30.23x
Orlando Activities Researchers 27.65% 30.14x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.31x
Mens Wearhouse 0.42% 1.16x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.52% 73.98x
breastfeedingneeds.com 1.20% 73.89x
babycareadvice.com 1.00% 72.11x
motherlove.com 1.18% 69.30x
breastfeeding-problems.com 1.03% 68.13x
homemade-baby-food-recipes.com 1.98% 68.08x
askdrsears.com 6.87% 64.47x
childgrowthcalculator.com 1.00% 63.05x
fitpregnancy.com 12.67% 62.37x
babycenter.ca 1.64% 61.67x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.64% 20.84x
New Parents 21.78% 18.55x
Parenting Blogs 2.44% 16.80x
Toys Shopping 5.74% 15.61x
Pet Forums 3.48% 15.38x
Travel, Food, Fashion & Fitness 3.27% 14.74x
Parenting & Pregnancy Resources 50.12% 14.16x
Reproductive Health 4.61% 13.76x
Child Development 12.66% 13.69x
Cheerleading 1.52% 13.47x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female