Dstillery Audiences

MATURE PARENTS

Audience Size: 2 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 68.92% 73.45x
New & Expecting Parents 64.94% 69.81x
Baby Products Buyers 52.12% 55.41x
Food Allergies Researchers 48.78% 53.14x
Health Conscious Expecting Parents 52.23% 52.57x
Women's Fitness Enthusiasts 39.99% 52.01x
Bargain Shopping Researchers 38.06% 51.10x
Tech-Savvy Moms 46.85% 50.90x
Women's Health Researchers 39.02% 50.89x
Home Design and Living Publication Readers 39.44% 50.63x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.48x
Mens Wearhouse 0.62% 1.37x
Bonobos 0.08% 1.33x
Buckle 0.21% 1.27x
White House Black Market 0.25% 1.20x
Brooks Brothers 0.04% 1.20x
Johnston and Murphy 0.16% 1.16x
REI 0.02% 1.11x
The North Face 0.02% 1.09x
Abercrombie & Fitch 0.04% 1.07x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is breastfeedingneeds.com.

Website Composition Index
breastfeedingneeds.com 1.69% 97.12x
motherlove.com 1.54% 96.54x
pumpstation.com 2.13% 96.46x
conceiveeasy.com 1.08% 93.77x
babycareadvice.com 1.44% 93.03x
breastfeeding-problems.com 1.33% 92.85x
homemade-baby-food-recipes.com 2.73% 87.17x
askdrsears.com 8.25% 85.78x
nestedbean.com 2.73% 84.78x
pregnancy-info.net 9.53% 84.48x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 10.46% 36.57x
New Parents 33.60% 29.28x
Homeschooling 0.97% 26.69x
Parenting Blogs 3.78% 26.28x
Toys Shopping 8.05% 23.42x
Child Development 18.58% 22.13x
Pet Forums 5.71% 21.97x
Assorted Topics (Television, Origami, Men's Health) 0.26% 21.34x
Travel, Food, Fashion & Fitness 4.79% 21.27x
Children's Health 4.16% 20.99x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female