Explore the Mature Parents Audience
Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Mature Parents audience.
INTERESTS
The Mature Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mature Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 45.40% | 28.33x |
| Women's Fitness Enthusiasts | 27.90% | 21.27x |
| Cholesterol Researchers | 28.32% | 21.12x |
| Luxury Second Home Owners | 27.03% | 20.77x |
| Bargain Shopping Researchers | 30.64% | 20.77x |
| Misc-Deal Seekers or Coupon Shoppers | 28.36% | 20.42x |
| Breast Cancer Fund Raisers | 26.86% | 20.37x |
| Food Allergies Researchers | 32.31% | 20.14x |
| Wedding Registrants | 27.04% | 19.89x |
| Pregnancy Resources Researchers | 36.37% | 19.71x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Curious about what else the Mature Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The Mature Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mature Parents audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.06x |
| Chicos | 0.04% | 1.05x |
| Abercrombie & Fitch | 0.02% | 1.04x |
| Charlotte Russe | 0.02% | 1.03x |
| Kate Spade | 0.02% | 1.02x |
| American Apparel | 0.03% | 0.99x |
| Club Monaco | 0.01% | 0.99x |
| LOFT | 0.04% | 0.99x |
| American Eagle Outfitters | 0.05% | 0.98x |
| Hugo Boss | 0.03% | 0.96x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Want to find more of the Mature Parents audience in the real world?
Sign Up
WEBSITES
The Mature Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mature Parents audience is pumpstation.com.
| Website | Composition | Index |
| pumpstation.com | 1.23% | 57.02x |
| conceiveeasy.com | 1.03% | 53.42x |
| homemade-baby-food-recipes.com | 1.64% | 53.19x |
| countdowntopregnancy.com | 1.53% | 51.65x |
| alphamom.com | 4.30% | 50.78x |
| postpartumprogress.com | 1.18% | 50.05x |
| llli.org | 2.51% | 49.98x |
| babycenter.ca | 1.43% | 48.72x |
| askdrsears.com | 7.16% | 48.13x |
| justmommies.com | 3.16% | 48.05x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Want to see more of the websites the Mature Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 7.82% | 17.10x |
| New Parents | 23.28% | 15.55x |
| Parenting Blogs | 2.48% | 13.97x |
| Homeschooling | 0.68% | 13.44x |
| Pet Forums | 2.78% | 12.64x |
| Parenting & Pregnancy Resources | 50.20% | 12.22x |
| Toys Shopping | 7.20% | 12.18x |
| Travel, Food, Fashion & Fitness | 2.79% | 11.72x |
| Child Development | 12.98% | 11.55x |
| Children's Health | 3.61% | 11.38x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Want to see more of the Content Affinities the Mature Parents audience visits?
Sign Up
DEMOGRAPHICS
The Mature Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other demographic characteristics of the Mature Parents audience?
Sign Up