Dstillery Audiences

MATURE PARENTS

Audience Size: 1.5 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 55.75% 53.01x
Parents with Kids 57.53% 52.92x
Cholesterol Researchers 43.33% 52.22x
Home Custom Bedroom Decorators 38.17% 51.15x
Custom Home Lighting Shoppers 38.17% 51.15x
Women's Fitness Enthusiasts 46.00% 49.54x
Orlando Activities Researchers 39.95% 49.01x
Eco-Conscious Consumers 43.05% 48.06x
Women's Health Researchers 45.69% 47.60x
Home Design and Living Publication Readers 39.87% 47.06x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.45x
Dressbarn 0.02% 1.23x
Banana Republic 0.02% 1.16x
Buckle 0.02% 1.14x
Talbots 0.01% 1.12x
Carhartt 0.22% 1.12x
Chicos 0.02% 1.10x
Hollister 0.01% 1.07x
LOFT 0.02% 1.05x
Lane Bryant 0.02% 1.05x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is nestedbean.com.

Website Composition Index
nestedbean.com 1.71% 73.39x
kindredbravely.com 1.20% 62.31x
kidshealth.org 1.75% 59.37x
pumpingmamas.com 1.23% 55.40x
askdrsears.com 4.12% 51.58x
easybabylife.com 1.86% 50.32x
motherrisingbirth.com 1.43% 50.02x
alphamom.com 4.22% 49.54x
madeformums.com 5.86% 48.81x
manrepeller.com 2.06% 48.79x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 4.75% 39.56x
Parenting & Children's Activities 1.56% 37.05x
Toys Shopping 0.48% 27.43x
Parenting Blogs 1.36% 27.38x
Canada Shopping - General Commerce 0.24% 25.17x
Mysticism 0.11% 23.96x
Natural & Healthy Living Researchers 0.31% 22.66x
Reproductive Health 0.12% 21.64x
Pharmacy 0.35% 21.43x
Assorted Topics (Television, Origami, Men's Health) 1.54% 21.20x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female