Dstillery Audiences

MATURE PARENTS

Audience Size: 4.5 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 67.16% 40.11x
New & Expecting Parents 63.40% 38.56x
Women's Fitness Enthusiasts 49.04% 34.30x
Orlando Activities Researchers 48.50% 33.88x
Home Design and Living Publication Readers 47.88% 33.85x
Cholesterol Researchers 52.33% 33.45x
Home Remodelers 48.46% 33.01x
Women's Health Researchers 48.02% 33.01x
Custom Home Lighting Shoppers 49.01% 32.81x
Home Custom Bedroom Decorators 49.03% 32.80x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.18x
Dressbarn 0.03% 1.15x
Madewell 0.02% 1.15x
REI 0.01% 1.11x
Carhartt 0.29% 1.08x
Lululemon 0.03% 1.07x
Ann Taylor 0.01% 1.06x
Tommy Bahama 0.01% 1.04x
Talbots 0.03% 1.03x
Chicos 0.04% 1.02x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.13% 45.25x
fitpregnancy.com 3.36% 45.00x
firstresponse.com 1.49% 42.97x
easybabylife.com 2.16% 38.09x
checkpregnancy.com 1.50% 35.26x
babysleepsite.com 6.93% 34.90x
llli.org 3.27% 34.48x
askdrsears.com 2.68% 34.46x
sleepingshouldbeeasy.com 2.45% 34.22x
circleofmoms.com 1.57% 33.94x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 17.89% 22.94x
Parenting & Children's Activities 4.30% 22.85x
Homeschooling 0.53% 19.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 17.58x
Reproductive Health 2.26% 17.38x
Travel, Food, Fashion & Fitness 3.24% 17.26x
Pet Forums 3.43% 16.04x
Toys Shopping 3.89% 16.00x
Mysticism 0.30% 15.93x
Child Development 10.76% 15.88x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female