Explore the Mature Parents Audience
Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Mature Parents audience.
INTERESTS
The Mature Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mature Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 46.25% | 27.21x |
| Bargain Shopping Researchers | 28.75% | 20.19x |
| Cholesterol Researchers | 25.88% | 19.51x |
| Luxury Second Home Owners | 25.62% | 19.21x |
| Women's Fitness Enthusiasts | 26.84% | 19.14x |
| Misc-Deal Seekers or Coupon Shoppers | 28.54% | 19.13x |
| New & Expecting Parents | 64.96% | 18.53x |
| Furniture and Appliances Industry | 30.49% | 18.46x |
| TV Junkies | 21.27% | 18.37x |
| Wedding Registrants | 25.89% | 18.29x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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APPAREL RETAILERS
The Mature Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mature Parents audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.22x |
| Dressbarn | 0.03% | 1.07x |
| Carhartt | 0.16% | 1.06x |
| J. Crew | 0.02% | 1.04x |
| Kate Spade | 0.01% | 1.02x |
| REI | 0.01% | 1.02x |
| Abercrombie & Fitch | 0.01% | 1.02x |
| The North Face | 0.01% | 1.01x |
| Gymboree | 0.02% | 1.00x |
| Lane Bryant | 0.03% | 0.99x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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WEBSITES
The Mature Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mature Parents audience is winbuzzer.com.
| Website | Composition | Index |
| winbuzzer.com | 0.09% | 69.67x |
| mfgday.com | 0.07% | 67.23x |
| thebabycorner.com | 0.18% | 65.25x |
| cakematernity.com | 0.09% | 64.34x |
| tellmepinkorblue.com | 0.09% | 63.78x |
| health-and-parenting.com | 0.07% | 63.46x |
| bestforbabes.org | 0.22% | 63.17x |
| pregmed.org | 0.23% | 62.82x |
| mybabysleepguide.com | 0.07% | 61.45x |
| alternative-mama.com | 0.19% | 61.32x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 8.03% | 16.69x |
| New Parents | 24.16% | 14.82x |
| Parenting Blogs | 2.24% | 13.45x |
| Homeschooling | 0.72% | 12.34x |
| Parenting & Pregnancy Resources | 49.73% | 12.33x |
| Toys Shopping | 7.10% | 12.15x |
| Stay at Home Mom | 7.61% | 11.93x |
| Pet Forums | 2.30% | 11.55x |
| Parenting & Healthy Eating | 38.54% | 11.27x |
| Travel, Food, Fashion & Fitness | 2.45% | 11.10x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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DEMOGRAPHICS
The Mature Parents audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000
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