Dstillery Audiences

MATURE PARENTS

Audience Size: 4.8 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 46.49% 28.83x
Women's Fitness Enthusiasts 28.79% 23.14x
Cholesterol Researchers 29.27% 22.94x
Bargain Shopping Researchers 30.03% 22.71x
Luxury Second Home Owners 27.75% 22.19x
Health Conscious Expecting Parents 39.08% 22.03x
Food Allergies Researchers 33.38% 21.85x
Breast Cancer Fund Raisers 28.90% 21.82x
Custom Home Lighting Shoppers 29.91% 21.67x
Home Custom Bedroom Decorators 29.91% 21.67x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Madewell.

Location Composition Index
Madewell 0.02% 1.33x
Jos A. Bank Clothiers 0.18% 1.22x
Lorna Jane 0.01% 1.20x
Free People 0.02% 1.16x
Brooks Brothers 0.04% 1.16x
Columbia 0.01% 1.15x
J. Crew 0.04% 1.14x
Lululemon 0.07% 1.11x
Uniqlo 0.01% 1.10x
Kate Spade 0.02% 1.10x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.13% 57.93x
homemade-baby-food-recipes.com 1.50% 53.35x
countdowntopregnancy.com 1.36% 51.33x
askdrsears.com 6.02% 50.97x
postpartumprogress.com 1.08% 50.21x
justmommies.com 2.66% 48.95x
babycenter.ca 1.24% 48.95x
fitpregnancy.com 10.67% 48.84x
easybabylife.com 3.69% 48.02x
alphamom.com 4.03% 47.75x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.27% 18.32x
New Parents 22.17% 16.65x
Parenting Blogs 2.48% 15.29x
Homeschooling 0.66% 14.92x
Pet Forums 3.09% 14.09x
Toys Shopping 6.52% 13.67x
Travel, Food, Fashion & Fitness 3.04% 12.97x
Parenting & Pregnancy Resources 49.92% 12.87x
Child Development 12.89% 12.52x
Assorted Topics (Television, Origami, Men's Health) 0.21% 12.44x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female