Dstillery Audiences

MATURE PARENTS

Audience Size: 1.9 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 58.28% 53.60x
Cholesterol Researchers 45.85% 53.37x
New & Expecting Parents 57.36% 52.48x
Home Custom Bedroom Decorators 40.62% 51.68x
Custom Home Lighting Shoppers 40.62% 51.68x
Orlando Activities Researchers 41.34% 49.90x
Women's Fitness Enthusiasts 48.50% 49.46x
Online Health Researchers 43.10% 49.18x
Eco-Conscious Consumers 44.89% 48.31x
Women's Health Researchers 47.68% 48.16x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.12x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is mom365.com.

Website Composition Index
mom365.com 1.38% 60.93x
healthychildren.org 3.16% 53.76x
bounty.com 1.49% 51.48x
babble.com 2.50% 51.29x
gracobaby.com 1.95% 50.66x
nestedbean.com 2.79% 49.98x
kidshealth.org 6.90% 49.09x
babysleepmadesimple.com 1.39% 47.97x
easybabylife.com 1.46% 47.48x
parenting.com 4.53% 45.04x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 6.41% 39.29x
Parenting & Children's Activities 2.07% 33.20x
Cub & Girl Scouts 0.16% 25.28x
Toys Shopping 0.92% 24.40x
Disease Cluster 0.30% 23.72x
Parenting Blogs 1.43% 23.41x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 22.66x
Cheerleading 0.08% 22.61x
Canadian Seniors Real Estate Research Cluster 0.19% 21.69x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 21.21x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female