Dstillery Audiences

MATURE PARENTS

Audience Size: 4.7 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 46.25% 27.21x
Bargain Shopping Researchers 28.75% 20.19x
Cholesterol Researchers 25.88% 19.51x
Luxury Second Home Owners 25.62% 19.21x
Women's Fitness Enthusiasts 26.84% 19.14x
Misc-Deal Seekers or Coupon Shoppers 28.54% 19.13x
New & Expecting Parents 64.96% 18.53x
Furniture and Appliances Industry 30.49% 18.46x
TV Junkies 21.27% 18.37x
Wedding Registrants 25.89% 18.29x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.22x
Dressbarn 0.03% 1.07x
Carhartt 0.16% 1.06x
J. Crew 0.02% 1.04x
Kate Spade 0.01% 1.02x
REI 0.01% 1.02x
Abercrombie & Fitch 0.01% 1.02x
The North Face 0.01% 1.01x
Gymboree 0.02% 1.00x
Lane Bryant 0.03% 0.99x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is winbuzzer.com.

Website Composition Index
winbuzzer.com 0.09% 69.67x
mfgday.com 0.07% 67.23x
thebabycorner.com 0.18% 65.25x
cakematernity.com 0.09% 64.34x
tellmepinkorblue.com 0.09% 63.78x
health-and-parenting.com 0.07% 63.46x
bestforbabes.org 0.22% 63.17x
pregmed.org 0.23% 62.82x
mybabysleepguide.com 0.07% 61.45x
alternative-mama.com 0.19% 61.32x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 8.03% 16.69x
New Parents 24.16% 14.82x
Parenting Blogs 2.24% 13.45x
Homeschooling 0.72% 12.34x
Parenting & Pregnancy Resources 49.73% 12.33x
Toys Shopping 7.10% 12.15x
Stay at Home Mom 7.61% 11.93x
Pet Forums 2.30% 11.55x
Parenting & Healthy Eating 38.54% 11.27x
Travel, Food, Fashion & Fitness 2.45% 11.10x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000