Explore the Mature Parents Audience
Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Mature Parents audience.
INTERESTS
The Mature Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mature Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 68.92% | 73.45x |
| New & Expecting Parents | 64.94% | 69.81x |
| Baby Products Buyers | 52.12% | 55.41x |
| Food Allergies Researchers | 48.78% | 53.14x |
| Health Conscious Expecting Parents | 52.23% | 52.57x |
| Women's Fitness Enthusiasts | 39.99% | 52.01x |
| Bargain Shopping Researchers | 38.06% | 51.10x |
| Tech-Savvy Moms | 46.85% | 50.90x |
| Women's Health Researchers | 39.02% | 50.89x |
| Home Design and Living Publication Readers | 39.44% | 50.63x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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APPAREL RETAILERS
The Mature Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mature Parents audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.41% | 1.48x |
| Mens Wearhouse | 0.62% | 1.37x |
| Bonobos | 0.08% | 1.33x |
| Buckle | 0.21% | 1.27x |
| White House Black Market | 0.25% | 1.20x |
| Brooks Brothers | 0.04% | 1.20x |
| Johnston and Murphy | 0.16% | 1.16x |
| REI | 0.02% | 1.11x |
| The North Face | 0.02% | 1.09x |
| Abercrombie & Fitch | 0.04% | 1.07x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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WEBSITES
The Mature Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mature Parents audience is breastfeedingneeds.com.
| Website | Composition | Index |
| breastfeedingneeds.com | 1.69% | 97.12x |
| motherlove.com | 1.54% | 96.54x |
| pumpstation.com | 2.13% | 96.46x |
| conceiveeasy.com | 1.08% | 93.77x |
| babycareadvice.com | 1.44% | 93.03x |
| breastfeeding-problems.com | 1.33% | 92.85x |
| homemade-baby-food-recipes.com | 2.73% | 87.17x |
| askdrsears.com | 8.25% | 85.78x |
| nestedbean.com | 2.73% | 84.78x |
| pregnancy-info.net | 9.53% | 84.48x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 10.46% | 36.57x |
| New Parents | 33.60% | 29.28x |
| Homeschooling | 0.97% | 26.69x |
| Parenting Blogs | 3.78% | 26.28x |
| Toys Shopping | 8.05% | 23.42x |
| Child Development | 18.58% | 22.13x |
| Pet Forums | 5.71% | 21.97x |
| Assorted Topics (Television, Origami, Men's Health) | 0.26% | 21.34x |
| Travel, Food, Fashion & Fitness | 4.79% | 21.27x |
| Children's Health | 4.16% | 20.99x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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DEMOGRAPHICS
The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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