Dstillery Audiences

MATURE PARENTS

Audience Size: 4.8 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 45.40% 28.33x
Women's Fitness Enthusiasts 27.90% 21.27x
Cholesterol Researchers 28.32% 21.12x
Luxury Second Home Owners 27.03% 20.77x
Bargain Shopping Researchers 30.64% 20.77x
Misc-Deal Seekers or Coupon Shoppers 28.36% 20.42x
Breast Cancer Fund Raisers 26.86% 20.37x
Food Allergies Researchers 32.31% 20.14x
Wedding Registrants 27.04% 19.89x
Pregnancy Resources Researchers 36.37% 19.71x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.06x
Chicos 0.04% 1.05x
Abercrombie & Fitch 0.02% 1.04x
Charlotte Russe 0.02% 1.03x
Kate Spade 0.02% 1.02x
American Apparel 0.03% 0.99x
Club Monaco 0.01% 0.99x
LOFT 0.04% 0.99x
American Eagle Outfitters 0.05% 0.98x
Hugo Boss 0.03% 0.96x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.23% 57.02x
conceiveeasy.com 1.03% 53.42x
homemade-baby-food-recipes.com 1.64% 53.19x
countdowntopregnancy.com 1.53% 51.65x
alphamom.com 4.30% 50.78x
postpartumprogress.com 1.18% 50.05x
llli.org 2.51% 49.98x
babycenter.ca 1.43% 48.72x
askdrsears.com 7.16% 48.13x
justmommies.com 3.16% 48.05x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.82% 17.10x
New Parents 23.28% 15.55x
Parenting Blogs 2.48% 13.97x
Homeschooling 0.68% 13.44x
Pet Forums 2.78% 12.64x
Parenting & Pregnancy Resources 50.20% 12.22x
Toys Shopping 7.20% 12.18x
Travel, Food, Fashion & Fitness 2.79% 11.72x
Child Development 12.98% 11.55x
Children's Health 3.61% 11.38x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female