Dstillery Audiences

MATURE PARENTS

Audience Size: 2.7 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 64.20% 47.10x
New & Expecting Parents 62.40% 45.69x
Cholesterol Researchers 44.88% 42.12x
Home Custom Bedroom Decorators 44.77% 40.01x
Custom Home Lighting Shoppers 44.77% 40.01x
Women's Fitness Enthusiasts 46.80% 39.84x
Orlando Activities Researchers 46.45% 39.42x
Women's Health Researchers 46.06% 39.03x
Heartburn Sufferers 46.09% 38.79x
Home Remodelers 45.32% 38.69x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.32x
Carhartt 0.16% 1.18x
Maurices 0.01% 1.09x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 2.01% 63.31x
pregnancy-info.net 1.55% 62.41x
llli.org 3.00% 57.63x
medelabreastfeedingus.com 4.28% 54.15x
aeroflowbreastpumps.com 2.09% 51.54x
janetlansbury.com 1.50% 50.04x
preeclampsia.org 1.18% 49.38x
mommysbliss.com 1.02% 49.33x
circleofmoms.com 1.13% 47.95x
similac.com 2.19% 47.58x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 15.67% 31.07x
Parenting & Children's Activities 4.35% 28.30x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 26.28x
Homeschooling 0.46% 23.81x
Child Development 8.55% 21.97x
Reproductive Health 1.23% 21.76x
Toys Shopping 2.41% 21.57x
Cheerleading 0.62% 20.06x
Tattoos & Costumes 0.25% 19.41x
Parenting Blogs 2.22% 18.75x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female