Dstillery Audiences

MATURE PARENTS

Audience Size: 1.8 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 43.40% 59.05x
New & Expecting Parents 37.50% 53.54x
Baby Products Buyers 47.84% 46.41x
Health Conscious Expecting Parents 54.45% 46.18x
Fathers Day Celebrators 23.80% 39.81x
Child Car Seat Researchers 50.08% 39.79x
Parents with Toddlers 48.51% 37.58x
Pregnancy Resources Researchers 40.05% 37.08x
Essential Oils Enthusiasts 0.86% 36.17x
Involved Parents 29.63% 35.80x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.52x
American Eagle Outfitters 0.02% 1.44x
H&M 0.01% 1.41x
Old Navy 0.03% 1.41x
The Childrens Place 0.03% 1.39x
Maurices 0.03% 1.37x
Hollister 0.01% 1.31x
Buckle 0.02% 1.21x
Dressbarn 0.01% 1.19x
Gymboree 0.01% 1.16x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.46% 72.33x
loveourlittles.com 1.08% 67.10x
exclusivepumping.com 4.89% 64.09x
pregnantchicken.com 2.93% 60.93x
birtheatlove.com 1.06% 59.29x
babywisemom.com 1.58% 58.25x
easybabylife.com 2.25% 57.72x
gentlenursery.com 1.12% 57.39x
motherrisingbirth.com 1.15% 57.33x
pregnancyfoodchecker.com 2.47% 57.03x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 3.13% 45.42x
Parenting & Children's Activities 0.71% 42.78x
Parenting Blogs 3.47% 42.15x
Parenting & Pregnancy Resources 69.57% 25.26x
Child Development 0.82% 18.95x
Natural & Healthy Living Researchers 0.10% 17.00x
Family on a Budget 19.20% 15.71x
Canada Shopping - Kitchenware 0.25% 15.35x
Local & Travel England - North Midlands 0.07% 14.94x
Scrapbooking & Home Art Projects 3.54% 14.85x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female