Dstillery Audiences

MATURE PARENTS

Audience Size: 3.4 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 66.21% 45.83x
New & Expecting Parents 63.33% 43.31x
Cholesterol Researchers 49.92% 38.41x
Orlando Activities Researchers 47.21% 37.60x
Women's Fitness Enthusiasts 51.23% 37.36x
Home Custom Bedroom Decorators 45.91% 37.13x
Home Design and Living Publication Readers 50.48% 37.08x
Custom Home Lighting Shoppers 45.90% 37.08x
Bargain Shopping Researchers 46.96% 37.05x
Home Remodelers 49.26% 36.48x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Belk.

Location Composition Index
Belk 0.01% 1.32x
The North Face 0.02% 1.28x
Chicos 0.05% 1.25x
Bonobos 0.01% 1.20x
Dressbarn 0.04% 1.17x
REI 0.01% 1.15x
Carhartt 0.17% 1.15x
Gap 0.07% 1.11x
Lululemon 0.03% 1.11x
White House Black Market 0.05% 1.09x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 3.38% 63.93x
fitpregnancy.com 5.41% 63.71x
firstresponse.com 2.36% 59.81x
easybabylife.com 3.03% 55.78x
homemade-baby-food-recipes.com 1.21% 54.55x
thepumpingmommy.com 1.14% 54.17x
countdowntopregnancy.com 1.16% 53.60x
askdrsears.com 3.17% 53.59x
newkidscenter.com 1.06% 53.44x
justmommies.com 1.33% 52.37x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.59% 25.08x
New Parents 19.36% 23.22x
Homeschooling 0.59% 20.12x
Reproductive Health 2.80% 18.65x
Travel, Food, Fashion & Fitness 3.49% 18.53x
Toys Shopping 4.27% 18.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 17.76x
Pet Forums 3.81% 17.22x
Mysticism 0.30% 16.92x
Local & Travel England - East Midlands 0.27% 16.58x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female