Dstillery Audiences

MATURE PARENTS

Audience Size: 1.3 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 89.02% 105.56x
New & Expecting Parents 65.53% 64.52x
Working Parents 52.71% 60.60x
Baby Products Buyers 49.67% 55.63x
Military Families 44.17% 54.21x
Health Conscious Expecting Parents 47.83% 52.38x
Fathers Day Celebrators 18.68% 47.38x
Child Car Seat Researchers 47.85% 46.61x
Involved Parents 22.39% 43.53x
Stay-at-Home Parents 36.15% 43.26x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is LOFT.

Location Composition Index
LOFT 0.01% 1.47x
Maurices 0.04% 1.45x
Buckle 0.02% 1.42x
Journeys 0.03% 1.23x
Victoria's Secret 0.01% 1.20x
Talbots 0.01% 1.17x
Old Navy 0.02% 1.16x
Gymboree 0.02% 1.14x
Zumiez 0.03% 1.12x
American Eagle Outfitters 0.02% 1.09x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.51% 86.47x
uber-facts.com 1.15% 80.88x
workingmother.com 9.85% 75.07x
exclusivepumping.com 4.72% 72.86x
pregnantchicken.com 2.48% 72.43x
themommyhoodclub.com 1.15% 71.43x
upsidedad.com 1.03% 70.11x
easybabylife.com 1.93% 69.46x
gentlenursery.com 1.19% 68.18x
happinessishereblog.com 2.21% 68.16x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 2.78% 55.83x
Parenting & Children's Activities 0.65% 54.17x
Parenting Blogs 5.37% 51.79x
Parenting & Pregnancy Resources 68.00% 28.85x
Canada Shopping - Kitchenware 0.24% 21.25x
Child Development 0.59% 20.14x
Scrapbooking & Home Art Projects 3.41% 19.18x
Family on a Budget 20.56% 18.19x
Canada Consumer Product Cluster 0.83% 16.82x
Local & Travel England - North Midlands 0.15% 16.40x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female