Dstillery Audiences

MATURE PARENTS

Audience Size: 3 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 65.92% 44.99x
New & Expecting Parents 63.66% 43.29x
Cholesterol Researchers 49.99% 38.88x
Orlando Activities Researchers 49.78% 37.98x
Custom Home Lighting Shoppers 47.77% 37.57x
Home Custom Bedroom Decorators 47.76% 37.57x
Home Remodelers 49.34% 37.39x
Women's Fitness Enthusiasts 51.35% 37.12x
Home Design and Living Publication Readers 49.26% 37.04x
Women's Health Researchers 49.95% 36.36x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.28x
Talbots 0.01% 1.27x
Mens Wearhouse 0.06% 1.22x
Chicos 0.01% 1.17x
Jos A. Bank Clothiers 0.01% 1.14x
Carhartt 0.16% 1.11x
Buckle 0.01% 1.10x
Victoria's Secret 0.03% 1.10x
The Childrens Place 0.02% 1.10x
Aeropostale 0.01% 1.08x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is fitpregnancy.com.

Website Composition Index
fitpregnancy.com 3.22% 58.77x
pregnancy-info.net 2.15% 58.61x
firstresponse.com 1.37% 56.12x
llli.org 3.58% 49.68x
lamaze.org 1.11% 48.22x
medelabreastfeedingus.com 5.27% 46.38x
thepumpingmommy.com 1.14% 44.18x
checkpregnancy.com 1.53% 43.87x
sleepingshouldbeeasy.com 2.88% 43.65x
babysleepsite.com 8.97% 43.17x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 16.69% 28.22x
Parenting & Children's Activities 4.34% 26.79x
Homeschooling 0.52% 22.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 21.84x
Reproductive Health 1.67% 19.77x
Toys Shopping 2.76% 19.67x
Child Development 9.81% 19.48x
Travel, Food, Fashion & Fitness 3.98% 18.44x
Cheerleading 0.82% 18.21x
Mysticism 0.29% 17.64x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female