Dstillery Audiences

MATURE PARENTS

Audience Size: 3.1 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 68.72% 47.56x
New & Expecting Parents 63.83% 46.01x
Women's Fitness Enthusiasts 48.79% 38.49x
Cholesterol Researchers 48.51% 38.14x
Home Design and Living Publication Readers 47.83% 38.07x
Bargain Shopping Researchers 45.70% 37.40x
Orlando Activities Researchers 46.35% 37.11x
Women's Health Researchers 48.02% 36.91x
Breast Cancer Fund Raisers 46.49% 36.77x
Home Custom Bedroom Decorators 46.19% 36.42x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.49x
Jos A. Bank Clothiers 0.36% 1.42x
White House Black Market 0.40% 1.36x
Mens Wearhouse 0.56% 1.32x
Supreme 0.01% 1.30x
Buckle 0.30% 1.27x
Johnston and Murphy 0.46% 1.11x
Columbia 0.01% 1.10x
Eddie Bauer 0.03% 1.04x
Chicos 0.06% 1.03x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 1.05% 60.55x
pregnancy-info.net 4.66% 58.65x
fitpregnancy.com 7.55% 58.47x
askdrsears.com 3.78% 57.70x
homemade-baby-food-recipes.com 1.41% 54.52x
postpartumprogress.com 1.04% 54.37x
nestedbean.com 1.26% 54.22x
firstresponse.com 3.23% 53.96x
easybabylife.com 3.59% 53.58x
justmommies.com 1.87% 51.25x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.04% 25.50x
New Parents 23.11% 22.41x
Homeschooling 0.68% 20.08x
Toys Shopping 5.33% 17.90x
Child Development 13.17% 17.52x
Travel, Food, Fashion & Fitness 3.80% 17.31x
Reproductive Health 3.96% 17.18x
Assorted Topics (Television, Origami, Men's Health) 0.21% 16.95x
Pet Forums 4.51% 16.77x
Parenting Blogs 2.81% 16.70x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female