Dstillery Audiences

MATURE PARENTS

Audience Size: 2.9 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 58.75% 48.09x
New & Expecting Parents 56.80% 47.91x
Cholesterol Researchers 46.91% 46.93x
Custom Home Lighting Shoppers 41.91% 45.45x
Home Custom Bedroom Decorators 41.90% 45.44x
Orlando Activities Researchers 42.06% 44.49x
Women's Fitness Enthusiasts 49.28% 43.81x
Women's Health Researchers 47.57% 42.95x
Online Health Researchers 44.01% 42.75x
Eco-Conscious Consumers 46.38% 42.58x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.29x
LOFT 0.02% 1.20x
Old Navy 0.03% 1.19x
Jos A. Bank Clothiers 0.01% 1.18x
Gymboree 0.01% 1.10x
Carhartt 0.17% 1.09x
Dressbarn 0.01% 1.08x
White House Black Market 0.02% 1.06x
Victoria's Secret 0.02% 1.05x
Gap 0.01% 1.03x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is nestedbean.com.

Website Composition Index
nestedbean.com 2.28% 59.81x
babysleepmadesimple.com 1.17% 57.60x
healthychildren.org 1.91% 55.11x
gracobaby.com 1.47% 55.00x
babble.com 1.46% 53.56x
kidshealth.org 4.07% 52.06x
kindredbravely.com 1.54% 48.66x
pumpingmamas.com 1.01% 47.92x
easybabylife.com 1.53% 47.05x
healthlinkbc.ca 1.16% 45.35x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 5.80% 37.60x
Parenting & Children's Activities 2.06% 34.61x
Parenting Blogs 1.40% 24.54x
Toys Shopping 0.76% 24.46x
Custom Gifts 0.20% 23.05x
Canada Shopping - General Commerce 0.55% 22.91x
Christian Music 0.07% 21.94x
Canadian Seniors Real Estate Research Cluster 0.11% 20.77x
Cub & Girl Scouts 0.08% 20.43x
Canada Shopping - Kitchenware 0.74% 20.14x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female