Dstillery Audiences

MATURE PARENTS

Audience Size: 2.6 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 63.56% 38.54x
Parents with Kids 65.46% 38.41x
Cholesterol Researchers 50.99% 37.02x
Custom Home Lighting Shoppers 49.17% 35.84x
Home Custom Bedroom Decorators 49.19% 35.84x
Orlando Activities Researchers 50.85% 34.85x
Online Health Researchers 47.82% 34.46x
Home and Garden TV Fans 32.67% 34.11x
Women's Fitness Enthusiasts 54.56% 34.08x
Heartburn Sufferers 50.71% 34.00x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is H&M.

Location Composition Index
H&M 0.01% 1.78x
Gymboree 0.01% 1.74x
Zumiez 0.01% 1.58x
Journeys 0.02% 1.47x
Hollister 0.01% 1.47x
Dressbarn 0.01% 1.45x
Aeropostale 0.01% 1.35x
Mens Wearhouse 0.02% 1.35x
White House Black Market 0.02% 1.33x
Jos A. Bank Clothiers 0.01% 1.30x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is llli.org.

Website Composition Index
llli.org 1.55% 53.19x
medelabreastfeedingus.com 2.17% 50.90x
aeroflowbreastpumps.com 1.07% 49.73x
similac.com 1.08% 45.32x
marchofdimes.org 2.22% 44.20x
mom365.com 3.27% 39.42x
exclusivepumping.com 3.07% 38.54x
bounty.com 3.28% 38.39x
everydayfamily.com 1.58% 37.30x
gentlenursery.com 1.38% 37.18x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 10.64% 25.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 22.22x
Parenting & Children's Activities 3.35% 21.69x
Toys Shopping 1.53% 18.46x
Homeschooling 0.20% 17.94x
Child Development 5.06% 17.63x
Reproductive Health 0.59% 17.38x
Cheerleading 0.27% 17.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 16.61x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 16.20x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female