Explore the Mature Parents Audience
Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mature Parents audience.
INTERESTS
The Mature Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mature Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 65.92% | 44.99x |
| New & Expecting Parents | 63.66% | 43.29x |
| Cholesterol Researchers | 49.99% | 38.88x |
| Orlando Activities Researchers | 49.78% | 37.98x |
| Custom Home Lighting Shoppers | 47.77% | 37.57x |
| Home Custom Bedroom Decorators | 47.76% | 37.57x |
| Home Remodelers | 49.34% | 37.39x |
| Women's Fitness Enthusiasts | 51.35% | 37.12x |
| Home Design and Living Publication Readers | 49.26% | 37.04x |
| Women's Health Researchers | 49.95% | 36.36x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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APPAREL RETAILERS
The Mature Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mature Parents audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.28x |
| Talbots | 0.01% | 1.27x |
| Mens Wearhouse | 0.06% | 1.22x |
| Chicos | 0.01% | 1.17x |
| Jos A. Bank Clothiers | 0.01% | 1.14x |
| Carhartt | 0.16% | 1.11x |
| Buckle | 0.01% | 1.10x |
| Victoria's Secret | 0.03% | 1.10x |
| The Childrens Place | 0.02% | 1.10x |
| Aeropostale | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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WEBSITES
The Mature Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mature Parents audience is fitpregnancy.com.
| Website | Composition | Index |
| fitpregnancy.com | 3.22% | 58.77x |
| pregnancy-info.net | 2.15% | 58.61x |
| firstresponse.com | 1.37% | 56.12x |
| llli.org | 3.58% | 49.68x |
| lamaze.org | 1.11% | 48.22x |
| medelabreastfeedingus.com | 5.27% | 46.38x |
| thepumpingmommy.com | 1.14% | 44.18x |
| checkpregnancy.com | 1.53% | 43.87x |
| sleepingshouldbeeasy.com | 2.88% | 43.65x |
| babysleepsite.com | 8.97% | 43.17x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 16.69% | 28.22x |
| Parenting & Children's Activities | 4.34% | 26.79x |
| Homeschooling | 0.52% | 22.18x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 21.84x |
| Reproductive Health | 1.67% | 19.77x |
| Toys Shopping | 2.76% | 19.67x |
| Child Development | 9.81% | 19.48x |
| Travel, Food, Fashion & Fitness | 3.98% | 18.44x |
| Cheerleading | 0.82% | 18.21x |
| Mysticism | 0.29% | 17.64x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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DEMOGRAPHICS
The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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