Dstillery Audiences

MATURE PARENTS

Audience Size: 904 Thousand Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 904 thousand unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 99.77% 95.87x
Baby Products Buyers 56.08% 63.97x
Working Parents 59.51% 57.97x
Child Car Seat Researchers 45.37% 56.00x
Military Families 55.18% 50.37x
Parents with Toddlers 46.33% 44.48x
Homeschooling Parents 29.57% 43.33x
Stay-at-Home Parents 47.42% 42.02x
Online Health Researchers 21.00% 41.48x
Toy Blogs Readers 28.55% 41.40x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.37x
Maurices 0.02% 1.37x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is pumpingmamas.com.

Website Composition Index
pumpingmamas.com 1.58% 120.86x
workingmother.com 7.16% 120.56x
upsidedad.com 1.25% 106.06x
happinessishereblog.com 2.08% 105.67x
exclusivepumping.com 4.82% 104.26x
raisedgood.com 1.58% 101.90x
babysleepmadesimple.com 1.53% 100.85x
pregnantchicken.com 2.43% 97.55x
gentlenursery.com 1.32% 96.50x
easybabylife.com 2.13% 93.88x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.57% 74.79x
Parenting Blogs 5.08% 73.85x
Child Development 0.81% 29.33x
Comedy Content 0.20% 29.18x
Canada Consumer Product Cluster 1.04% 23.46x
Assorted Topics (Television, Origami, Men's Health) 0.56% 22.18x
Assorted Topics (Conservative News, Politics, Viral Media) 8.19% 22.14x
Canadian Universities 0.13% 20.19x
Family on a Budget 21.43% 19.90x
Quebec Vacations 0.93% 19.79x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female