Dstillery Audiences

MATURE PARENTS

Audience Size: 1.9 Million Devices

Explore the Mature Parents Audience

Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Mature Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Mature Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mature Parents audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 60.07% 58.06x
Cholesterol Researchers 47.06% 57.07x
Parents with Kids 61.41% 57.05x
Home Custom Bedroom Decorators 43.19% 54.55x
Custom Home Lighting Shoppers 43.20% 54.55x
Women's Fitness Enthusiasts 47.94% 54.14x
Orlando Activities Researchers 43.58% 53.52x
Women's Health Researchers 46.90% 53.03x
Online Health Researchers 43.84% 52.19x
Eco-Conscious Consumers 44.83% 52.01x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mature Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mature Parents audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.13x
Journeys 0.02% 1.09x
Carhartt 0.12% 1.08x
Mens Wearhouse 0.01% 1.03x
Victoria's Secret 0.02% 0.95x
Buckle 0.01% 0.94x
Express 0.01% 0.93x
Maurices 0.01% 0.92x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mature Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mature Parents audience is llli.org.

Website Composition Index
llli.org 1.01% 77.97x
medelabreastfeedingus.com 1.39% 75.17x
marchofdimes.org 1.41% 63.66x
gentlenursery.com 1.02% 59.83x
mom365.com 2.35% 59.41x
everydayfamily.com 1.13% 55.89x
parent24.com 1.51% 54.17x
healthychildren.org 5.45% 52.69x
bounty.com 2.43% 50.81x
babble.com 4.46% 49.18x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.

Content Affinity Composition Index
New Parents 8.55% 41.62x
Parenting & Children's Activities 2.62% 33.37x
Homeschooling 0.17% 30.81x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 26.64x
Toys Shopping 1.38% 26.07x
Child Development 3.68% 25.30x
Reproductive Health 0.34% 24.84x
Cheerleading 0.15% 24.47x
Parenting Blogs 1.70% 23.74x
Assorted Topics (Television, Origami, Men's Health) 1.43% 23.62x
Composition Percentage: The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mature Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female