Explore the Mature Parents Audience
Below you'll find more information about the Mature Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mature Parents audience.
INTERESTS
The Mature Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mature Parents audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 89.02% | 105.56x |
| New & Expecting Parents | 65.53% | 64.52x |
| Working Parents | 52.71% | 60.60x |
| Baby Products Buyers | 49.67% | 55.63x |
| Military Families | 44.17% | 54.21x |
| Health Conscious Expecting Parents | 47.83% | 52.38x |
| Fathers Day Celebrators | 18.68% | 47.38x |
| Child Car Seat Researchers | 47.85% | 46.61x |
| Involved Parents | 22.39% | 43.53x |
| Stay-at-Home Parents | 36.15% | 43.26x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Interest attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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APPAREL RETAILERS
The Mature Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mature Parents audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.47x |
| Maurices | 0.04% | 1.45x |
| Buckle | 0.02% | 1.42x |
| Journeys | 0.03% | 1.23x |
| Victoria's Secret | 0.01% | 1.20x |
| Talbots | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.16x |
| Gymboree | 0.02% | 1.14x |
| Zumiez | 0.03% | 1.12x |
| American Eagle Outfitters | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Location attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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WEBSITES
The Mature Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mature Parents audience is pumpingmamas.com.
| Website | Composition | Index |
| pumpingmamas.com | 1.51% | 86.47x |
| uber-facts.com | 1.15% | 80.88x |
| workingmother.com | 9.85% | 75.07x |
| exclusivepumping.com | 4.72% | 72.86x |
| pregnantchicken.com | 2.48% | 72.43x |
| themommyhoodclub.com | 1.15% | 71.43x |
| upsidedad.com | 1.03% | 70.11x |
| easybabylife.com | 1.93% | 69.46x |
| gentlenursery.com | 1.19% | 68.18x |
| happinessishereblog.com | 2.21% | 68.16x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Web attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mature Parents audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.78% | 55.83x |
| Parenting & Children's Activities | 0.65% | 54.17x |
| Parenting Blogs | 5.37% | 51.79x |
| Parenting & Pregnancy Resources | 68.00% | 28.85x |
| Canada Shopping - Kitchenware | 0.24% | 21.25x |
| Child Development | 0.59% | 20.14x |
| Scrapbooking & Home Art Projects | 3.41% | 19.18x |
| Family on a Budget | 20.56% | 18.19x |
| Canada Consumer Product Cluster | 0.83% | 16.82x |
| Local & Travel England - North Midlands | 0.15% | 16.40x |
Composition Percentage:
The overlap percentage between the Mature Parents audience and the Content Affinity attribute.
Index: A comparison of the Mature Parents audience to the internet population.
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DEMOGRAPHICS
The Mature Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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