Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 1.5 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 53.44% 68.43x
Advertising Professionals 54.70% 66.33x
Cholesterol Researchers 37.99% 64.87x
TV Advertising Professionals 47.25% 62.32x
Financial News Readers 45.02% 61.32x
Mens Fitness Publication Readers 43.74% 59.39x
Boston Trip Planners 41.11% 57.71x
Entertainment Industry Decision Makers 47.02% 56.35x
Financial Business Intelligence Researchers 45.61% 55.98x
Eco-Conscious Consumers 36.99% 54.50x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Coach.

Location Composition Index
Coach 0.01% 1.42x
Eddie Bauer 0.01% 1.30x
Talbots 0.01% 1.29x
J. Crew 0.01% 1.29x
Dressbarn 0.02% 1.16x
Banana Republic 0.02% 1.15x
Zumiez 0.02% 1.15x
Jos A. Bank Clothiers 0.02% 1.15x
Chicos 0.02% 1.05x
Aeropostale 0.02% 1.01x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.02% 82.47x
nationalmemo.com 1.99% 73.25x
arynews.tv 1.31% 60.44x
poynter.org 2.87% 52.48x
luxurycolumnist.com 2.48% 50.68x
3quarksdaily.com 1.32% 49.63x
theboutiqueadventurer.com 2.06% 49.32x
ccn.com 6.01% 48.88x
thescore.com 2.52% 44.40x
citypages.com 2.39% 44.25x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.43% 31.87x
Retail Industry News 0.11% 30.22x
Local & Travel England - East Midlands 0.18% 28.66x
Australia & New Zealand Media 2.26% 25.39x
Public Policy Media 1.84% 24.14x
Film Production 0.32% 23.14x
Ireland Cluster 4.24% 23.04x
Mobile Industry Information 0.26% 22.90x
Local & Travel England - Northern England 0.26% 21.31x
Assorted Topics (Television, Origami, Men's Health) 1.05% 20.57x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male