Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.7 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 58.69% 59.68x
Liberal News Readers 57.50% 58.97x
TV Advertising Professionals 52.08% 55.30x
Cholesterol Researchers 48.95% 54.47x
Financial News Readers 51.33% 52.96x
Executive and C-Suite 44.13% 51.56x
Mens Fitness Publication Readers 47.46% 51.38x
Entertainment Industry Decision Makers 49.94% 50.63x
Financial Business Intelligence Researchers 51.05% 50.61x
Boston Trip Planners 49.37% 49.53x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Chicos.

Location Composition Index
Chicos 0.02% 1.59x
Eddie Bauer 0.01% 1.53x
Jos A. Bank Clothiers 0.02% 1.52x
Gap 0.02% 1.41x
White House Black Market 0.02% 1.39x
H&M 0.01% 1.34x
Dressbarn 0.01% 1.21x
Gymboree 0.01% 1.15x
LOFT 0.01% 1.07x
Victoria's Secret 0.03% 1.04x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is mediamatters.org.

Website Composition Index
mediamatters.org 1.33% 47.95x
citylab.com 2.01% 44.80x
broadcastingcable.com 2.15% 43.93x
fee.org 1.27% 43.82x
sputniknews.com 2.00% 43.35x
foodsafetynews.com 1.04% 43.31x
manrepeller.com 5.22% 42.95x
tatler.com 1.00% 42.94x
japantoday.com 1.35% 41.67x
eurekalert.org 1.18% 41.56x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.99% 33.24x
Retail Industry News 0.27% 27.79x
Business News & Information Readers 0.71% 26.17x
Institutional Investing 0.16% 25.87x
Writing & Publishing 0.63% 25.16x
Australia & New Zealand Media 3.80% 24.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.16% 24.79x
Public Policy Media 2.83% 24.78x
Film Production 0.55% 24.44x
Mobile Industry Information 0.94% 24.43x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male