Explore the Media Buying Professionals Audience
Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Media Buying Professionals audience.
INTERESTS
The Media Buying Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.
| Interest | Composition | Index |
| Advertising Professionals | 63.03% | 48.69x |
| Liberal News Readers | 57.02% | 44.91x |
| TV Advertising Professionals | 56.51% | 43.81x |
| Financial News Readers | 51.69% | 41.45x |
| Cholesterol Researchers | 49.92% | 40.92x |
| Financial Business Intelligence Researchers | 50.91% | 39.97x |
| Boston Trip Planners | 49.42% | 39.95x |
| Executive and C-Suite | 47.30% | 39.63x |
| Entertainment Industry Decision Makers | 52.49% | 39.51x |
| Mens Fitness Publication Readers | 50.82% | 37.91x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Curious about what else the Media Buying Professionals audience is interested in?
Sign Up
APPAREL RETAILERS
The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.35x |
| Victoria's Secret | 0.01% | 1.18x |
| Carhartt | 0.14% | 1.04x |
| Maurices | 0.01% | 1.01x |
| Mens Wearhouse | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Want to find more of the Media Buying Professionals audience in the real world?
Sign Up
WEBSITES
The Media Buying Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Media Buying Professionals audience is recode.net.
| Website | Composition | Index |
| recode.net | 2.88% | 43.31x |
| marketingland.com | 1.45% | 40.10x |
| retailwire.com | 1.41% | 39.60x |
| technologyreview.com | 3.17% | 38.88x |
| chainstoreage.com | 1.88% | 36.97x |
| bostonreview.net | 1.01% | 36.88x |
| aei.org | 1.65% | 34.16x |
| afp.com | 1.41% | 33.58x |
| defenseone.com | 2.18% | 33.12x |
| mediamatters.org | 3.45% | 33.08x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Want to see more of the websites the Media Buying Professionals audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 4.02% | 34.25x |
| Retail Industry News | 1.40% | 30.75x |
| Work Productivity | 2.20% | 28.44x |
| Mobile Industry Information | 2.38% | 25.10x |
| London Tourism & Events | 0.29% | 23.98x |
| Writing & Publishing | 2.44% | 23.00x |
| Writing Resources | 1.34% | 22.67x |
| Institutional Investing | 1.18% | 21.92x |
| Film Production | 1.50% | 20.99x |
| Australia & New Zealand Media | 5.69% | 20.88x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Want to see more of the Content Affinities the Media Buying Professionals audience visits?
Sign Up
DEMOGRAPHICS
The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Media Buying Professionals audience?
Sign Up