Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.2 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 60.79% 73.85x
TV Advertising Professionals 48.53% 65.54x
Liberal News Readers 48.02% 63.46x
Entertainment Industry Decision Makers 40.61% 58.76x
Executive and C-Suite 48.02% 55.02x
Financial Business Intelligence Researchers 42.68% 54.00x
Financial News Readers 42.58% 53.91x
Boston Trip Planners 44.61% 53.73x
Mens Fitness Publication Readers 39.47% 53.00x
Cholesterol Researchers 41.52% 52.67x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Everlane.

Location Composition Index
Everlane 0.02% 3.54x
Supreme 0.04% 3.44x
Bonobos 0.16% 2.62x
Intermix 0.02% 2.45x
Patagonia 0.03% 2.28x
Topshop 0.03% 2.03x
Club Monaco 0.03% 1.95x
Ralph Lauren 0.03% 1.90x
Hugo Boss 0.06% 1.82x
Zara 0.05% 1.82x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is pewinternet.org.

Website Composition Index
pewinternet.org 1.12% 74.54x
ama.org 1.41% 67.85x
fastcodesign.com 2.26% 63.93x
holmesreport.com 1.30% 61.40x
prnewsonline.com 1.40% 61.02x
martechtoday.com 1.66% 60.31x
wordstream.com 5.54% 60.02x
chiefmarketer.com 1.27% 59.63x
retailtouchpoints.com 1.06% 59.04x
foliomag.com 1.19% 58.58x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 12.68% 36.39x
Work Productivity 7.08% 34.26x
Retail Industry News 3.29% 30.30x
Mobile Industry Information 3.82% 27.42x
Home Décor, Furniture, & Decorating 0.06% 26.13x
Writing Resources 4.75% 26.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.38% 24.97x
Cosmetics Business 1.00% 24.70x
Philanthropy - Nonprofits 1.89% 24.40x
London Tourism & Events 0.58% 23.56x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male