Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.8 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 63.03% 48.69x
Liberal News Readers 57.02% 44.91x
TV Advertising Professionals 56.51% 43.81x
Financial News Readers 51.69% 41.45x
Cholesterol Researchers 49.92% 40.92x
Financial Business Intelligence Researchers 50.91% 39.97x
Boston Trip Planners 49.42% 39.95x
Executive and C-Suite 47.30% 39.63x
Entertainment Industry Decision Makers 52.49% 39.51x
Mens Fitness Publication Readers 50.82% 37.91x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.35x
Victoria's Secret 0.01% 1.18x
Carhartt 0.14% 1.04x
Maurices 0.01% 1.01x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is recode.net.

Website Composition Index
recode.net 2.88% 43.31x
marketingland.com 1.45% 40.10x
retailwire.com 1.41% 39.60x
technologyreview.com 3.17% 38.88x
chainstoreage.com 1.88% 36.97x
bostonreview.net 1.01% 36.88x
aei.org 1.65% 34.16x
afp.com 1.41% 33.58x
defenseone.com 2.18% 33.12x
mediamatters.org 3.45% 33.08x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 4.02% 34.25x
Retail Industry News 1.40% 30.75x
Work Productivity 2.20% 28.44x
Mobile Industry Information 2.38% 25.10x
London Tourism & Events 0.29% 23.98x
Writing & Publishing 2.44% 23.00x
Writing Resources 1.34% 22.67x
Institutional Investing 1.18% 21.92x
Film Production 1.50% 20.99x
Australia & New Zealand Media 5.69% 20.88x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male