Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.5 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 63.90% 43.54x
TV Advertising Professionals 48.06% 39.07x
Liberal News Readers 44.59% 38.50x
Entertainment Industry Decision Makers 41.72% 34.85x
Mens Fitness Publication Readers 39.06% 32.00x
Financial News Readers 41.10% 31.93x
Boston Trip Planners 44.15% 31.90x
Executive and C-Suite 48.93% 31.84x
Financial Business Intelligence Researchers 43.91% 31.09x
Cholesterol Researchers 39.48% 30.94x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Everlane.

Location Composition Index
Everlane 0.01% 3.77x
Joe's Jeans 0.02% 3.18x
Intermix 0.02% 2.66x
Club Monaco 0.02% 2.64x
American Apparel 0.09% 2.58x
Levi Strauss 0.03% 2.53x
Calvin Klein 0.02% 2.49x
Saint Laurent Paris 0.02% 2.44x
Patagonia 0.04% 2.39x
Zara 0.06% 2.36x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is emarketer.com.

Website Composition Index
emarketer.com 1.45% 108.39x
pewinternet.org 1.72% 86.27x
martechadvisor.com 1.52% 86.14x
martechtoday.com 1.74% 77.80x
holmesreport.com 1.22% 76.33x
contentmarketinginstitute.com 3.44% 73.89x
retailtouchpoints.com 1.07% 73.81x
fastcodesign.com 3.36% 72.89x
prnewsonline.com 1.47% 71.54x
foliomag.com 1.02% 71.53x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 14.30% 33.08x
Work Productivity 8.82% 30.43x
Retail Industry News 3.24% 28.34x
Mobile Industry Information 3.83% 24.83x
Home Décor, Furniture, & Decorating 0.09% 24.09x
Writing Resources 5.54% 23.20x
Cosmetics Business 1.41% 22.73x
Philanthropy - Nonprofits 2.21% 22.32x
Human Resources & Employee Management 2.68% 21.59x
Feminism 2.11% 21.28x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male