Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 4.9 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 63.56% 36.65x
TV Advertising Professionals 54.65% 34.48x
Liberal News Readers 57.15% 33.86x
Entertainment Industry Decision Makers 48.35% 32.90x
Mens Fitness Publication Readers 48.80% 30.85x
Executive and C-Suite 53.73% 30.82x
Financial News Readers 53.85% 30.74x
Boston Trip Planners 54.51% 30.57x
Financial Business Intelligence Researchers 53.32% 30.47x
Cholesterol Researchers 53.89% 29.43x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.84x
American Apparel 0.03% 1.80x
Uniqlo 0.02% 1.69x
Bonobos 0.01% 1.62x
Armani 0.03% 1.61x
Lululemon 0.05% 1.60x
Club Monaco 0.01% 1.51x
Ralph Lauren 0.02% 1.50x
Coach 0.04% 1.48x
Urban Outfitters 0.04% 1.46x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is recode.net.

Website Composition Index
recode.net 4.96% 34.38x
weeklystandard.com 2.58% 33.46x
ntknetwork.com 1.45% 33.15x
contentmarketinginstitute.com 1.39% 31.02x
technologyreview.com 5.16% 30.21x
shareblue.com 1.13% 29.64x
g2crowd.com 1.03% 27.57x
gettyimages.com 3.67% 27.49x
poynter.org 1.90% 27.36x
mediabistro.com 1.09% 27.35x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 4.95% 23.36x
Retail Industry News 1.68% 21.17x
Work Productivity 2.99% 19.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 19.37x
Mobile Industry Information 2.12% 18.97x
London Tourism & Events 0.28% 17.25x
Australia & New Zealand Media 5.47% 17.21x
Feminism 1.01% 16.95x
Public Policy Media 4.91% 16.40x
Writing Resources 1.90% 16.31x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male