Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 3 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 61.60% 47.24x
TV Advertising Professionals 53.47% 43.43x
Liberal News Readers 54.53% 43.26x
Executive and C-Suite 47.10% 39.97x
Financial News Readers 50.57% 39.64x
Cholesterol Researchers 47.97% 39.32x
Entertainment Industry Decision Makers 49.76% 39.21x
Boston Trip Planners 48.94% 38.76x
Financial Business Intelligence Researchers 50.17% 38.03x
Mens Fitness Publication Readers 46.82% 37.95x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.45x
Journeys 0.01% 1.15x
The Childrens Place 0.01% 1.15x
Carhartt 0.11% 1.05x
Victoria's Secret 0.01% 1.05x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is contentmarketinginstitute.com.

Website Composition Index
contentmarketinginstitute.com 1.33% 45.04x
recode.net 4.38% 41.54x
weeklystandard.com 1.29% 38.84x
mediabistro.com 1.02% 37.72x
cmswire.com 1.23% 37.40x
ntknetwork.com 1.31% 37.26x
technologyreview.com 4.40% 36.67x
marketingland.com 2.02% 36.32x
retailwire.com 1.69% 35.21x
chainstoreage.com 2.33% 33.71x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 5.02% 33.24x
Retail Industry News 1.76% 29.69x
Work Productivity 3.09% 29.13x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 26.20x
Mobile Industry Information 2.46% 25.50x
London Tourism & Events 0.35% 25.12x
Writing Resources 1.84% 23.20x
Writing & Publishing 2.98% 22.00x
Philanthropy - Nonprofits 0.76% 21.70x
Institutional Investing 1.61% 21.12x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male