Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.6 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 64.12% 43.34x
Liberal News Readers 44.04% 37.35x
TV Advertising Professionals 49.22% 36.75x
Executive and C-Suite 46.67% 32.30x
Entertainment Industry Decision Makers 42.94% 31.85x
Financial Business Intelligence Researchers 40.10% 31.64x
Financial News Readers 38.30% 30.79x
Business News Readers 48.33% 30.75x
Mens Fitness Publication Readers 39.24% 30.36x
Boston Trip Planners 44.64% 29.98x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Supreme.

Location Composition Index
Supreme 0.01% 3.12x
Intermix 0.01% 2.15x
Club Monaco 0.01% 2.09x
Lorna Jane 0.01% 1.95x
American Apparel 0.04% 1.91x
Urban Outfitters 0.06% 1.89x
Armani 0.03% 1.81x
Free People 0.02% 1.77x
Zara 0.04% 1.73x
Joe's Jeans 0.01% 1.72x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is emarketer.com.

Website Composition Index
emarketer.com 1.70% 98.68x
martechadvisor.com 1.40% 85.13x
martechtoday.com 1.75% 77.58x
pewinternet.org 2.16% 77.48x
holmesreport.com 1.16% 75.30x
contentmarketinginstitute.com 3.47% 74.06x
retailtouchpoints.com 1.07% 72.30x
prnewsonline.com 1.45% 70.49x
chiefmarketer.com 1.24% 68.17x
targetmarketingmag.com 1.39% 68.09x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 16.22% 34.02x
Work Productivity 10.19% 31.40x
Retail Industry News 3.53% 28.72x
Mobile Industry Information 4.17% 24.85x
Home Décor, Furniture, & Decorating 0.13% 24.81x
Writing Resources 6.37% 23.45x
Cosmetics Business 1.61% 22.72x
Philanthropy - Nonprofits 2.45% 22.52x
Human Resources & Employee Management 2.97% 21.43x
Feminism 2.33% 21.38x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male