Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 3.4 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 64.16% 50.94x
Liberal News Readers 53.37% 46.61x
TV Advertising Professionals 54.99% 45.54x
Entertainment Industry Decision Makers 48.60% 41.74x
Executive and C-Suite 51.48% 41.74x
Financial News Readers 48.57% 41.67x
Boston Trip Planners 50.83% 41.18x
Financial Business Intelligence Researchers 48.88% 41.07x
Cholesterol Researchers 48.11% 39.77x
Mens Fitness Publication Readers 47.77% 39.50x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Supreme.

Location Composition Index
Supreme 0.03% 3.73x
Everlane 0.02% 3.22x
Bonobos 0.19% 2.52x
Club Monaco 0.02% 1.96x
Topshop 0.04% 1.95x
Intermix 0.01% 1.72x
Jos A. Bank Clothiers 0.42% 1.64x
Saint Laurent Paris 0.01% 1.58x
Uniqlo 0.03% 1.50x
Zara 0.04% 1.50x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is marketingweek.com.

Website Composition Index
marketingweek.com 1.19% 48.41x
wordstream.com 3.06% 48.13x
fastcodesign.com 1.21% 48.10x
harpers.org 2.44% 43.46x
pymnts.com 1.33% 41.97x
awfulannouncing.com 1.38% 41.77x
martechtoday.com 1.10% 40.84x
contentmarketinginstitute.com 2.21% 40.43x
weeklystandard.com 5.51% 40.06x
crooked.com 1.54% 40.04x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 8.40% 26.79x
Work Productivity 4.68% 24.90x
Retail Industry News 2.61% 23.39x
Mobile Industry Information 2.94% 21.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 21.23x
London Tourism & Events 0.42% 19.61x
Writing Resources 3.29% 19.56x
Philanthropy - Nonprofits 1.27% 18.54x
Feminism 1.54% 18.48x
Home Décor, Furniture, & Decorating 0.03% 18.31x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male