Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.4 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 65.13% 56.15x
Liberal News Readers 55.09% 51.09x
TV Advertising Professionals 56.85% 50.25x
Executive and C-Suite 50.79% 46.86x
Financial News Readers 49.81% 46.53x
Entertainment Industry Decision Makers 50.36% 46.36x
Boston Trip Planners 51.73% 45.93x
Financial Business Intelligence Researchers 49.99% 45.76x
Cholesterol Researchers 48.96% 44.77x
Mens Fitness Publication Readers 49.32% 44.19x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Madewell.

Location Composition Index
Madewell 0.02% 2.30x
Intermix 0.01% 2.27x
Patagonia 0.01% 2.27x
Bonobos 0.04% 2.20x
Armani 0.04% 2.16x
Saint Laurent Paris 0.01% 1.88x
Zara 0.03% 1.87x
Lululemon 0.06% 1.83x
Club Monaco 0.02% 1.81x
Brooks Brothers 0.04% 1.80x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is marketingweek.com.

Website Composition Index
marketingweek.com 1.47% 89.42x
fastcodesign.com 1.26% 77.04x
adexchanger.com 1.74% 71.28x
bizbash.com 1.10% 67.94x
apastyle.org 1.08% 62.83x
psfk.com 1.05% 61.44x
prnewsonline.com 1.28% 60.68x
g2crowd.com 3.02% 60.37x
martechtoday.com 1.50% 60.09x
contentmarketinginstitute.com 3.05% 59.45x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 7.85% 30.01x
Retail Industry News 2.48% 26.78x
Work Productivity 4.36% 26.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 25.24x
Mobile Industry Information 2.86% 24.22x
London Tourism & Events 0.38% 22.10x
Writing Resources 2.92% 21.49x
Feminism 1.38% 21.06x
Australia & New Zealand Media 6.90% 20.60x
Writing & Publishing 4.23% 19.84x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male