Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 1.8 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 58.30% 58.21x
Advertising Professionals 58.40% 58.12x
Cholesterol Researchers 47.07% 54.30x
TV Advertising Professionals 51.78% 54.06x
Financial News Readers 51.60% 52.82x
Mens Fitness Publication Readers 49.06% 51.06x
Boston Trip Planners 47.71% 50.23x
Financial Business Intelligence Researchers 50.58% 49.95x
Entertainment Industry Decision Makers 50.88% 49.62x
Executive and C-Suite 43.59% 48.21x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is LOFT.

Location Composition Index
LOFT 0.02% 1.40x
Talbots 0.01% 1.37x
Banana Republic 0.02% 1.24x
Victoria's Secret 0.03% 1.16x
Chicos 0.02% 1.15x
The Childrens Place 0.03% 1.14x
Hollister 0.01% 1.11x
Lane Bryant 0.02% 1.11x
Gap 0.02% 1.11x
Express 0.02% 1.10x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.11% 61.70x
nationalmemo.com 2.26% 58.44x
arynews.tv 1.85% 49.85x
manrepeller.com 2.08% 49.31x
androidpolice.com 1.87% 46.36x
ccn.com 9.75% 44.53x
odditycentral.com 2.63% 43.59x
luxurycolumnist.com 1.76% 43.56x
poynter.org 4.02% 43.28x
thedrum.com 1.15% 43.08x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.63% 28.98x
Retail Industry News 0.15% 27.69x
Cuba & Mexico Media 0.11% 26.35x
Institutional Investing 0.08% 25.55x
Business News & Information Readers 0.31% 24.76x
Australia & New Zealand Media 3.07% 23.90x
Film Production 0.36% 23.32x
Disease Cluster 0.06% 22.84x
Mobile Industry Information 0.57% 22.50x
Public Policy Media 2.16% 22.34x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male