Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.5 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 62.05% 62.55x
Liberal News Readers 46.08% 54.06x
TV Advertising Professionals 51.75% 51.82x
Entertainment Industry Decision Makers 42.27% 47.35x
Financial News Readers 41.85% 45.39x
Boston Trip Planners 44.36% 45.10x
Executive and C-Suite 49.62% 44.97x
Mens Fitness Publication Readers 40.44% 44.63x
Financial Business Intelligence Researchers 44.14% 44.04x
Cholesterol Researchers 40.15% 43.93x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.51x
Mens Wearhouse 0.48% 1.28x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is emarketer.com.

Website Composition Index
emarketer.com 1.11% 100.36x
martechadvisor.com 1.21% 88.11x
pewinternet.org 1.38% 75.93x
ama.org 1.77% 66.25x
martechtoday.com 1.68% 65.49x
fastcodesign.com 2.71% 65.40x
holmesreport.com 1.28% 63.51x
prnewsonline.com 1.44% 62.51x
chiefmarketer.com 1.26% 62.47x
foliomag.com 1.10% 62.08x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 13.56% 36.77x
Work Productivity 7.95% 34.39x
Retail Industry News 3.25% 30.82x
Mobile Industry Information 3.87% 27.45x
Writing Resources 5.07% 26.10x
Philanthropy - Nonprofits 2.08% 24.20x
Human Resources & Employee Management 2.40% 23.91x
Feminism 2.08% 23.42x
Writing & Publishing 6.42% 21.06x
Institutional Investing 3.13% 20.73x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male