Explore the Media Buying Professionals Audience
Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Media Buying Professionals audience.
INTERESTS
The Media Buying Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.
| Interest | Composition | Index |
| Advertising Professionals | 58.69% | 59.68x |
| Liberal News Readers | 57.50% | 58.97x |
| TV Advertising Professionals | 52.08% | 55.30x |
| Cholesterol Researchers | 48.95% | 54.47x |
| Financial News Readers | 51.33% | 52.96x |
| Executive and C-Suite | 44.13% | 51.56x |
| Mens Fitness Publication Readers | 47.46% | 51.38x |
| Entertainment Industry Decision Makers | 49.94% | 50.63x |
| Financial Business Intelligence Researchers | 51.05% | 50.61x |
| Boston Trip Planners | 49.37% | 49.53x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
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APPAREL RETAILERS
The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.59x |
| Eddie Bauer | 0.01% | 1.53x |
| Jos A. Bank Clothiers | 0.02% | 1.52x |
| Gap | 0.02% | 1.41x |
| White House Black Market | 0.02% | 1.39x |
| H&M | 0.01% | 1.34x |
| Dressbarn | 0.01% | 1.21x |
| Gymboree | 0.01% | 1.15x |
| LOFT | 0.01% | 1.07x |
| Victoria's Secret | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
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WEBSITES
The Media Buying Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Media Buying Professionals audience is mediamatters.org.
| Website | Composition | Index |
| mediamatters.org | 1.33% | 47.95x |
| citylab.com | 2.01% | 44.80x |
| broadcastingcable.com | 2.15% | 43.93x |
| fee.org | 1.27% | 43.82x |
| sputniknews.com | 2.00% | 43.35x |
| foodsafetynews.com | 1.04% | 43.31x |
| manrepeller.com | 5.22% | 42.95x |
| tatler.com | 1.00% | 42.94x |
| japantoday.com | 1.35% | 41.67x |
| eurekalert.org | 1.18% | 41.56x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 0.99% | 33.24x |
| Retail Industry News | 0.27% | 27.79x |
| Business News & Information Readers | 0.71% | 26.17x |
| Institutional Investing | 0.16% | 25.87x |
| Writing & Publishing | 0.63% | 25.16x |
| Australia & New Zealand Media | 3.80% | 24.84x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.16% | 24.79x |
| Public Policy Media | 2.83% | 24.78x |
| Film Production | 0.55% | 24.44x |
| Mobile Industry Information | 0.94% | 24.43x |
Composition Percentage:
The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
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DEMOGRAPHICS
The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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