Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 1.7 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 63.41% 41.42x
Liberal News Readers 57.37% 39.40x
TV Advertising Professionals 56.25% 37.74x
Financial News Readers 51.81% 36.85x
Executive and C-Suite 46.68% 35.76x
Cholesterol Researchers 51.76% 35.69x
Financial Business Intelligence Researchers 50.94% 35.43x
Boston Trip Planners 49.96% 34.92x
Entertainment Industry Decision Makers 52.95% 34.08x
Mens Fitness Publication Readers 50.64% 32.93x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.86x
Dressbarn 0.02% 1.82x
Banana Republic 0.01% 1.52x
Victoria's Secret 0.02% 1.46x
Express 0.01% 1.37x
Old Navy 0.02% 1.33x
LOFT 0.01% 1.33x
Mens Wearhouse 0.02% 1.31x
Buckle 0.01% 1.20x
White House Black Market 0.01% 1.19x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is recode.net.

Website Composition Index
recode.net 2.05% 38.28x
retailwire.com 1.18% 35.98x
marketingland.com 1.02% 35.48x
technologyreview.com 2.28% 34.82x
chainstoreage.com 1.54% 33.58x
mediamatters.org 2.94% 31.97x
defenseone.com 1.76% 31.34x
aei.org 1.23% 31.04x
rightwingwatch.org 1.25% 30.92x
progressive.org 1.14% 30.57x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 3.56% 29.30x
Retail Industry News 1.28% 27.32x
Work Productivity 1.77% 22.68x
Mobile Industry Information 2.36% 20.90x
London Tourism & Events 0.30% 20.57x
Writing & Publishing 2.08% 20.51x
Institutional Investing 0.99% 20.34x
Film Production 1.37% 19.15x
Business News & Information Readers 4.71% 18.71x
Writing Resources 1.06% 18.40x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male