Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.6 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 65.46% 40.52x
Liberal News Readers 41.52% 35.44x
TV Advertising Professionals 47.91% 34.59x
Executive and C-Suite 44.71% 30.05x
Entertainment Industry Decision Makers 41.77% 29.73x
Financial News Readers 35.46% 29.11x
Financial Business Intelligence Researchers 39.97% 28.99x
Business News Readers 47.92% 28.91x
Mens Fitness Publication Readers 36.94% 28.58x
Australia Trip Planners 49.07% 28.09x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 3.09x
Club Monaco 0.02% 2.94x
Lorna Jane 0.01% 2.51x
Levi Strauss 0.02% 2.34x
Patagonia 0.01% 2.33x
Free People 0.02% 2.23x
American Apparel 0.04% 2.13x
Intermix 0.01% 2.10x
Lululemon 0.06% 2.02x
Calvin Klein 0.01% 1.96x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is marketingcharts.com.

Website Composition Index
marketingcharts.com 0.25% 108.23x
newscred.com 0.55% 107.90x
digiday.com 0.71% 103.11x
fortuneconferences.com 0.19% 98.66x
beet.tv 0.44% 97.74x
emarketer.com 2.04% 97.35x
bizible.com 0.35% 95.36x
searchenginejournal.com 0.26% 93.93x
netimperative.com 0.19% 93.51x
edelman.com 0.30% 89.97x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 16.99% 33.13x
Work Productivity 10.72% 30.67x
Retail Industry News 3.51% 28.06x
Mobile Industry Information 4.30% 23.82x
Home Décor, Furniture, & Decorating 0.15% 23.03x
Writing Resources 6.49% 22.85x
Local & Travel England - East Midlands 0.34% 22.01x
Cosmetics Business 1.70% 21.89x
Philanthropy - Nonprofits 2.55% 21.16x
Feminism 2.39% 21.03x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999