Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 2.1 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 56.45% 63.85x
Advertising Professionals 60.21% 63.40x
TV Advertising Professionals 54.22% 58.88x
Cholesterol Researchers 48.38% 58.03x
Financial News Readers 52.45% 57.99x
Financial Business Intelligence Researchers 51.11% 55.61x
Boston Trip Planners 48.69% 55.41x
Mens Fitness Publication Readers 48.40% 54.09x
Entertainment Industry Decision Makers 52.16% 54.01x
Executive and C-Suite 47.09% 53.12x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.03x
Old Navy 0.01% 0.89x
Maurices 0.01% 0.78x
Victoria's Secret 0.01% 0.68x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is mediamatters.org.

Website Composition Index
mediamatters.org 2.02% 55.95x
defenseone.com 1.03% 53.06x
thecrimson.com 1.59% 49.50x
theparisreview.org 1.10% 48.39x
maravipost.com 1.34% 47.51x
sci-news.com 1.01% 47.16x
moneymaven.io 1.21% 46.54x
onenewsnow.com 1.38% 45.64x
citylab.com 2.77% 45.27x
fee.org 2.38% 45.13x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.20% 36.43x
Marketing Professionals 1.61% 35.88x
Retail Industry News 0.54% 31.15x
Mobile Industry Information 1.47% 27.83x
Public Policy Media 3.78% 26.78x
Australia & New Zealand Media 4.20% 26.40x
Work Productivity 0.87% 25.42x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 24.91x
Film Production 0.81% 24.86x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 24.69x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male