Dstillery Audiences

MEDIA BUYING PROFESSIONALS

Audience Size: 1.8 Million Devices

Explore the Media Buying Professionals Audience

Below you'll find more information about the Media Buying Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Media Buying Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Media Buying Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Media Buying Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 60.85% 60.62x
Liberal News Readers 59.66% 59.10x
Cholesterol Researchers 49.84% 54.93x
Financial News Readers 53.40% 54.65x
TV Advertising Professionals 55.19% 54.43x
Financial Business Intelligence Researchers 52.02% 51.77x
Executive and C-Suite 45.06% 51.42x
Boston Trip Planners 50.44% 51.16x
Mens Fitness Publication Readers 49.99% 50.61x
Entertainment Industry Decision Makers 53.33% 50.26x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Interest attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Media Buying Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Media Buying Professionals audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.87x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Location attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Media Buying Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Media Buying Professionals audience is mediamatters.org.

Website Composition Index
mediamatters.org 1.54% 58.70x
maravipost.com 1.04% 52.63x
forexlive.com 1.06% 48.26x
sputniknews.com 2.32% 48.04x
broadcastingcable.com 2.36% 47.99x
fee.org 1.62% 47.26x
citylab.com 1.78% 46.50x
thisisinsider.com 2.37% 46.40x
tatler.com 1.04% 46.33x
ampproject.org 5.63% 44.46x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Web attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Media Buying Professionals audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.16% 36.43x
Marketing Professionals 1.23% 34.23x
Institutional Investing 0.26% 27.37x
Retail Industry News 0.31% 27.06x
Mobile Industry Information 1.19% 26.77x
Australia & New Zealand Media 3.91% 26.67x
Public Policy Media 3.28% 26.57x
Business News & Information Readers 1.20% 25.70x
Cuba & Mexico Media 0.27% 25.41x
Film Production 0.69% 24.34x
Composition Percentage: The overlap percentage between the Media Buying Professionals audience and the Content Affinity attribute.
Index: A comparison of the Media Buying Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Media Buying Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male