Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 17.22% 15.77x
Medicare Researchers 28.28% 11.08x
Trivia Enthusiasts 18.50% 11.05x
Sweepstakes Enthusiasts 16.65% 9.84x
Home Medical Supplies Shoppers 15.53% 9.60x
Automotive Racing Enthusiasts 12.67% 9.06x
Ancestry Researchers 13.11% 8.88x
Solitaire Players 14.36% 8.83x
Theme Park Reopening News Readers 10.42% 8.83x
Senior Living Center Researchers 15.49% 8.70x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.45x
Carhartt 0.07% 1.22x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 1.11% 26.62x
braincharm.com 1.10% 24.61x
likeitviral.com 4.36% 22.98x
newravel.com 1.22% 22.41x
shopping.net 1.69% 19.70x
loanpride.com 1.54% 19.39x
blair.com 1.21% 18.88x
likeswifty.com 3.18% 18.78x
nichetraveler.com 1.62% 18.16x
headcramp.com 2.60% 17.96x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 0.34% 7.98x
Home Decoration - Crafts & Kids 0.06% 7.85x
Free Online Game Players 0.27% 7.49x
Senior Care 0.03% 7.11x
Holistic Medicine 0.02% 6.19x
Flower Shopping 0.06% 6.10x
Internet Service Provider Sites 0.37% 6.08x
Vitamin Shoppers 0.14% 5.71x
Pharmacy 0.47% 5.71x
Shopping Catalogs 0.22% 5.66x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female