Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 5.5 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 28.02% 19.60x
Ancestry Researchers 24.54% 17.76x
Retirees 20.84% 15.45x
Senior Living Center Researchers 24.39% 13.71x
Home Medical Supplies Shoppers 19.21% 13.68x
UFC and MMA Fans 18.70% 13.05x
Retired Health Insurance Researchers 17.45% 13.01x
Back Pain Sufferers 16.99% 12.51x
Solitaire Players 19.23% 12.27x
Trivia Enthusiasts 20.14% 12.21x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.32x
Belk 0.01% 1.27x
Chicos 0.04% 1.16x
Jos A. Bank Clothiers 0.14% 1.08x
Carhartt 0.12% 1.04x
Dressbarn 0.04% 1.00x
Lane Bryant 0.04% 0.99x
Mens Wearhouse 0.20% 0.98x
LL Bean 0.00% 0.92x
Brooks Brothers 0.03% 0.91x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is politicaly.com.

Website Composition Index
politicaly.com 1.27% 49.74x
naturalhealthyliving.net 3.70% 46.63x
smartchoiceshealthyliving.com 1.64% 43.47x
kingofwake.tv 1.25% 43.11x
motorcyclistonline.tv 1.30% 42.54x
boatingmag.tv 1.19% 42.30x
techowiz.com 1.32% 41.97x
tworeddots.com 10.64% 41.91x
lawyersfavorite.com 1.23% 41.76x
mutually.com 6.91% 41.70x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.21% 14.95x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.15% 14.44x
Humor & Entertainment 1.76% 13.67x
Discount Shopping 5.55% 12.91x
Right Wing Blogs - Political Activism 2.72% 11.49x
As Seen On TV Products 0.10% 10.98x
ISPs & Local Services 0.09% 10.85x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.76% 10.57x
Shopping Catalogs 2.84% 9.66x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.15% 9.12x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female