Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 31.71% 27.44x
Ancestry Researchers 30.79% 21.78x
Medicare Researchers 41.41% 21.59x
Home Medical Supplies Shoppers 27.57% 21.57x
Senior Living Center Researchers 29.33% 21.40x
Solitaire Players 27.37% 21.02x
Generic Prescription Drug Shoppers 25.83% 20.70x
Trivia Enthusiasts 28.42% 20.12x
Retirees 23.65% 19.70x
Sweepstakes Enthusiasts 26.83% 19.31x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.80x
Carhartt 0.06% 1.55x
Chicos 0.04% 1.17x
Talbots 0.03% 1.15x
Lane Bryant 0.03% 1.15x
Jos A. Bank Clothiers 0.05% 1.05x
Journeys 0.04% 1.04x
Dressbarn 0.03% 0.98x
Gymboree 0.03% 0.93x
Eddie Bauer 0.01% 0.90x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.46% 40.80x
mymedicarematters.org 1.41% 35.59x
medicareinteractive.org 4.80% 31.18x
healthypanda.net 1.96% 30.96x
ucomparehealthcare.com 1.67% 30.60x
tworeddots.com 4.26% 30.25x
compare99.com 1.74% 29.93x
activly.com 3.64% 28.96x
thebuzztube.com 5.05% 27.84x
tummytuckhipo.com 3.14% 27.66x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.46% 17.47x
Discount Shopping 2.55% 16.55x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.65% 16.51x
Humor & Entertainment 1.16% 15.82x
ISPs & Local Services 0.04% 15.45x
Shopping Catalogs 1.58% 12.71x
Right Wing Blogs - Political Activism 1.33% 12.63x
As Seen On TV Products 0.04% 12.01x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 11.03x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.09% 10.72x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female