Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 31.32% 19.47x
Medicare Researchers 37.39% 16.52x
Solitaire Players 26.19% 16.21x
Trivia Enthusiasts 25.57% 15.93x
Home Medical Supplies Shoppers 24.73% 15.52x
Senior Living Center Researchers 25.01% 14.93x
Generic Prescription Drug Shoppers 21.39% 14.74x
Ancestry Researchers 22.29% 14.56x
Sweepstakes Enthusiasts 23.39% 13.64x
Tea Party Policy Supporters 19.72% 13.12x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.22x
Carhartt 0.12% 1.18x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.64% 33.12x
tworeddots.com 3.38% 31.10x
dailyspikes.com 1.41% 30.03x
thebuzztube.com 4.17% 29.75x
tummytuckhipo.com 2.61% 29.58x
xtremerain.com 3.35% 29.26x
fallbrook247.com 3.15% 28.80x
attorneycocktail.com 1.46% 28.22x
microsoftcasualgames.com 1.17% 28.02x
dogsome.net 1.17% 27.94x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.53% 13.97x
Humor & Entertainment 0.60% 12.48x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 10.88x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.20% 10.59x
Free Online Game Players 0.90% 10.30x
Shopping Catalogs 0.82% 10.22x
Senior Care 0.28% 8.68x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.08% 8.48x
Right Wing Blogs - Political Activism 0.20% 8.46x
Entertainment & Viral News 48.79% 8.09x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female