Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 24.69% 32.34x
Ancestry Researchers 23.00% 27.11x
Senior Living Center Researchers 21.15% 23.62x
Retirees 18.37% 23.34x
Home Medical Supplies Shoppers 18.63% 22.63x
Sweepstakes Enthusiasts 19.12% 22.34x
Solitaire Players 17.84% 21.69x
Trivia Enthusiasts 18.30% 21.65x
Retired Health Insurance Researchers 15.45% 20.81x
Flower & Gift Basket Shoppers 18.11% 20.29x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.30x
Mens Wearhouse 0.43% 1.22x
Buckle 0.14% 1.10x
Talbots 0.03% 1.05x
White House Black Market 0.16% 0.98x
Chicos 0.05% 0.97x
Johnston and Murphy 0.10% 0.93x
Lane Bryant 0.03% 0.92x
Dressbarn 0.04% 0.91x
Gymboree 0.04% 0.90x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is politicaly.com.

Website Composition Index
politicaly.com 1.26% 46.27x
naturalhealthyliving.net 3.06% 43.68x
activly.com 7.29% 40.37x
tworeddots.com 8.75% 39.99x
smartchoiceshealthyliving.com 1.34% 39.72x
kingofwake.tv 1.03% 38.69x
techowiz.com 1.07% 38.29x
motorcyclistonline.tv 1.07% 38.20x
healthypanda.net 3.86% 37.88x
ridertv.com 1.04% 37.66x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.82% 16.70x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.99% 15.66x
Humor & Entertainment 1.55% 14.88x
Discount Shopping 4.21% 14.43x
ISPs & Local Services 0.06% 12.57x
Right Wing Blogs - Political Activism 2.02% 11.65x
Shopping Catalogs 2.34% 11.12x
As Seen On TV Products 0.08% 10.78x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.01% 9.73x
Senior Care 1.07% 9.20x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female