Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 6.6 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 34.91% 19.42x
Medicare Researchers 42.50% 16.77x
Solitaire Players 30.66% 16.39x
Trivia Enthusiasts 28.68% 16.28x
Home Medical Supplies Shoppers 28.71% 16.27x
Ancestry Researchers 28.14% 16.21x
Senior Living Center Researchers 29.75% 15.46x
Generic Prescription Drug Shoppers 31.61% 14.71x
Sweepstakes Enthusiasts 27.06% 14.02x
Tea Party Policy Supporters 23.18% 13.95x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.21x
Talbots 0.02% 1.18x
Carhartt 0.22% 1.13x
Jos A. Bank Clothiers 0.03% 1.08x
Eddie Bauer 0.01% 0.99x
The Childrens Place 0.05% 0.96x
Buckle 0.03% 0.96x
Gymboree 0.03% 0.95x
Dressbarn 0.02% 0.95x
LOFT 0.04% 0.94x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.72% 29.70x
tworeddots.com 4.49% 28.19x
compare99.com 1.35% 27.12x
dailyspikes.com 1.49% 26.94x
tummytuckhipo.com 2.79% 26.91x
xtremerain.com 3.45% 26.91x
thebuzztube.com 4.50% 26.72x
fallbrook247.com 3.32% 25.83x
iflmylife.com 2.10% 25.63x
attorneycocktail.com 1.54% 25.49x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 16.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.24% 15.37x
Discount Shopping 1.59% 14.49x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.42% 13.56x
Humor & Entertainment 0.88% 13.52x
Right Wing Blogs - Political Activism 0.67% 11.61x
Shopping Catalogs 1.20% 10.40x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 10.22x
As Seen On TV Products 0.03% 9.58x
Home Improvement Contractor 0.32% 9.44x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female