Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 24.28% 28.42x
Ancestry Researchers 23.72% 24.02x
Retirees 19.50% 20.78x
Senior Living Center Researchers 20.48% 20.70x
Home Medical Supplies Shoppers 18.37% 19.50x
UFC and MMA Fans 17.64% 18.09x
Retired Health Insurance Researchers 15.58% 18.08x
Trivia Enthusiasts 18.39% 18.00x
Solitaire Players 17.11% 17.99x
Budget Grocery Shoppers 14.88% 17.16x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 1.16x
Mens Wearhouse 0.31% 1.05x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is politicaly.com.

Website Composition Index
politicaly.com 1.38% 46.57x
naturalhealthyliving.net 3.34% 45.07x
smartchoiceshealthyliving.com 1.47% 41.09x
tworeddots.com 9.59% 41.07x
activly.com 8.00% 40.98x
kingofwake.tv 1.12% 40.58x
motorcyclistonline.tv 1.17% 39.97x
techowiz.com 1.18% 39.82x
boatingmag.tv 1.07% 39.81x
mutually.com 6.46% 39.67x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 1.61% 14.97x
Discount Shopping 4.70% 14.47x
Right Wing Blogs - Political Activism 2.28% 11.93x
Shopping Catalogs 2.54% 10.94x
Assorted Topics (Car News, Animals, Viral Media) 3.34% 9.50x
Celebrity Gossip & Viral News 31.14% 8.66x
Muscle Cars 5.10% 8.56x
Assorted Topics (Events, Tickets, Fitness) 10.12% 8.42x
Mail Order Food 1.54% 8.32x
Celebrity Gossip 1.84% 8.16x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female