Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 5.2 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 33.30% 26.76x
Ancestry Researchers 31.59% 22.16x
Senior Living Center Researchers 29.19% 21.50x
Home Medical Supplies Shoppers 28.19% 20.64x
Medicare Researchers 40.46% 20.54x
Solitaire Players 26.22% 20.51x
Retirees 25.25% 19.68x
Trivia Enthusiasts 26.73% 19.60x
Sweepstakes Enthusiasts 26.96% 19.21x
Medicare Provider Researchers 38.36% 18.74x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.33x
Jos A. Bank Clothiers 0.26% 1.32x
Buckle 0.23% 1.21x
Mens Wearhouse 0.40% 1.20x
White House Black Market 0.28% 1.18x
Johnston and Murphy 0.36% 1.07x
Talbots 0.03% 1.06x
Chicos 0.04% 0.98x
Lane Bryant 0.04% 0.94x
Dressbarn 0.04% 0.93x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is activly.com.

Website Composition Index
activly.com 5.71% 37.67x
tworeddots.com 6.76% 36.96x
healthypanda.net 3.04% 36.37x
smartchoiceshealthyliving.com 1.00% 36.34x
buzzdrives.com 3.90% 34.97x
thebuzztube.com 8.15% 34.50x
relativelyinteresting.com 8.33% 34.12x
xtremerain.com 6.13% 33.99x
sportsjamm.com 2.01% 33.99x
compare99.com 2.55% 33.62x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.60% 15.81x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.80% 15.01x
Discount Shopping 3.26% 14.80x
Humor & Entertainment 1.39% 14.48x
ISPs & Local Services 0.05% 13.60x
Right Wing Blogs - Political Activism 1.66% 11.42x
Shopping Catalogs 1.92% 11.37x
As Seen On TV Products 0.06% 11.20x
Assorted Topics (Cooking, Games, Viral Media) 0.09% 9.64x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.12% 9.62x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female