Explore the Medicare Price Shoppers Audience
Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Medicare Price Shoppers audience.
INTERESTS
The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Medicare Price Shoppers audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 14.37% | 12.48x |
| Medicare Researchers | 27.44% | 9.80x |
| Trivia Enthusiasts | 17.88% | 9.63x |
| Sweepstakes Enthusiasts | 17.11% | 9.08x |
| Home Medical Supplies Shoppers | 14.67% | 8.21x |
| Senior Living Center Researchers | 15.83% | 7.95x |
| Ancestry Researchers | 12.44% | 7.61x |
| Mortgage Researchers | 13.90% | 7.45x |
| COVID Thanksgiving Planners | 7.37% | 7.34x |
| Automotive Racing Enthusiasts | 10.85% | 7.12x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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APPAREL RETAILERS
The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.17x |
| Carhartt | 0.10% | 1.05x |
| Old Navy | 0.01% | 0.91x |
| Maurices | 0.01% | 0.87x |
| Victoria's Secret | 0.01% | 0.78x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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WEBSITES
The Medicare Price Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Medicare Price Shoppers audience is topixoffbeat.com.
| Website | Composition | Index |
| topixoffbeat.com | 1.34% | 17.66x |
| likeswifty.com | 2.38% | 17.52x |
| likeitviral.com | 5.44% | 17.49x |
| nichetraveler.com | 1.70% | 16.74x |
| mentalflare.com | 3.56% | 16.48x |
| therapyjoker.com | 1.86% | 16.10x |
| weightlossgroove.com | 5.92% | 15.48x |
| headcramp.com | 1.58% | 14.80x |
| scribol.com | 1.09% | 14.74x |
| smarter.com | 1.82% | 14.44x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.03% | 8.91x |
| Senior Care | 0.01% | 8.78x |
| Humor & Entertainment | 0.32% | 7.61x |
| Free Online Game Players | 0.21% | 6.72x |
| Internet Service Provider Sites | 0.46% | 6.32x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.31% | 5.94x |
| Flower Shopping | 0.05% | 5.69x |
| Charity Walks | 1.09% | 5.40x |
| Shopping Catalogs | 0.15% | 5.35x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 6.40% | 5.22x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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DEMOGRAPHICS
The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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