Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 11.72% 12.67x
Trivia Enthusiasts 15.87% 10.38x
Medicare Researchers 26.19% 10.18x
Sweepstakes Enthusiasts 17.13% 10.00x
Senior Living Center Researchers 15.02% 8.89x
Home Medical Supplies Shoppers 13.48% 8.51x
Mortgage Researchers 12.93% 8.22x
Ancestry Researchers 11.82% 8.06x
Medicare Provider Researchers 20.79% 7.78x
COVID Thanksgiving Planners 6.78% 7.44x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.23x
Chicos 0.02% 1.14x
Maurices 0.03% 1.10x
White House Black Market 0.02% 1.01x
Carhartt 0.18% 1.01x
Dressbarn 0.01% 1.01x
Banana Republic 0.01% 1.00x
Gap 0.01% 0.99x
Mens Wearhouse 0.02% 0.99x
Zumiez 0.01% 0.97x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is likeswifty.com.

Website Composition Index
likeswifty.com 1.96% 17.91x
nichetraveler.com 1.50% 17.80x
therapyjoker.com 1.15% 17.45x
mentalflare.com 2.76% 16.95x
likeitviral.com 4.93% 16.95x
weightlossgroove.com 4.87% 16.13x
headcramp.com 1.05% 15.81x
twentydaily.com 1.69% 14.62x
smarter.com 1.38% 14.44x
richverse.com 2.41% 13.73x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.01% 7.92x
Humor & Entertainment 0.24% 7.63x
Free Online Game Players 0.19% 7.50x
Mid-Atlantic Beaches 0.02% 6.72x
Internet Service Provider Sites 0.33% 6.68x
Shopping Catalogs 0.13% 6.36x
Flower Shopping 0.02% 5.95x
Chef & Restaurant Resources 0.01% 5.78x
Disease Cluster 0.01% 5.75x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 5.57% 5.70x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female