Explore the Medicare Price Shoppers Audience
Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Medicare Price Shoppers audience.
INTERESTS
The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.
| Interest | Composition | Index |
| Automotive Racing Enthusiasts | 26.11% | 19.75x |
| Ancestry Researchers | 25.27% | 17.15x |
| Retirees | 21.71% | 14.89x |
| Senior Living Center Researchers | 24.06% | 13.27x |
| UFC and MMA Fans | 18.40% | 12.99x |
| Retired Health Insurance Researchers | 18.23% | 11.99x |
| Solitaire Players | 16.67% | 11.98x |
| Back Pain Sufferers | 17.55% | 11.86x |
| Trivia Enthusiasts | 18.77% | 11.82x |
| Medicare Provider Researchers | 38.63% | 11.76x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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APPAREL RETAILERS
The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.40x |
| Carhartt | 0.21% | 1.10x |
| Chicos | 0.04% | 1.03x |
| Tommy Bahama | 0.02% | 0.98x |
| Lane Bryant | 0.03% | 0.98x |
| Dressbarn | 0.03% | 0.94x |
| Gymboree | 0.02% | 0.93x |
| LOFT | 0.03% | 0.93x |
| Aeropostale | 0.02% | 0.93x |
| Michael Kors | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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WEBSITES
The Medicare Price Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Medicare Price Shoppers audience is politicaly.com.
| Website | Composition | Index |
| politicaly.com | 1.19% | 50.16x |
| kingofwake.tv | 1.53% | 41.56x |
| smartchoiceshealthyliving.com | 1.99% | 41.50x |
| naturalhealthyliving.net | 4.36% | 41.33x |
| motorcyclistonline.tv | 1.58% | 40.75x |
| boatingmag.tv | 1.45% | 40.55x |
| techowiz.com | 1.61% | 40.09x |
| popularscience.tv | 1.42% | 39.46x |
| tworeddots.com | 12.29% | 39.34x |
| lawyersfavorite.com | 1.49% | 39.22x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.31% | 13.56x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 1.39% | 13.25x |
| Humor & Entertainment | 1.95% | 12.26x |
| Discount Shopping | 6.38% | 11.30x |
| Right Wing Blogs - Political Activism | 3.25% | 10.81x |
| ISPs & Local Services | 0.12% | 10.01x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.72% | 10.00x |
| As Seen On TV Products | 0.10% | 9.54x |
| Assorted Topics #11524 (Viral Media, Paid Traffic) | 0.02% | 9.10x |
| Shopping Catalogs | 3.01% | 9.08x |
Composition Percentage:
The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
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DEMOGRAPHICS
The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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