Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 5.6 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 26.11% 19.75x
Ancestry Researchers 25.27% 17.15x
Retirees 21.71% 14.89x
Senior Living Center Researchers 24.06% 13.27x
UFC and MMA Fans 18.40% 12.99x
Retired Health Insurance Researchers 18.23% 11.99x
Solitaire Players 16.67% 11.98x
Back Pain Sufferers 17.55% 11.86x
Trivia Enthusiasts 18.77% 11.82x
Medicare Provider Researchers 38.63% 11.76x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.40x
Carhartt 0.21% 1.10x
Chicos 0.04% 1.03x
Tommy Bahama 0.02% 0.98x
Lane Bryant 0.03% 0.98x
Dressbarn 0.03% 0.94x
Gymboree 0.02% 0.93x
LOFT 0.03% 0.93x
Aeropostale 0.02% 0.93x
Michael Kors 0.01% 0.86x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is politicaly.com.

Website Composition Index
politicaly.com 1.19% 50.16x
kingofwake.tv 1.53% 41.56x
smartchoiceshealthyliving.com 1.99% 41.50x
naturalhealthyliving.net 4.36% 41.33x
motorcyclistonline.tv 1.58% 40.75x
boatingmag.tv 1.45% 40.55x
techowiz.com 1.61% 40.09x
popularscience.tv 1.42% 39.46x
tworeddots.com 12.29% 39.34x
lawyersfavorite.com 1.49% 39.22x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.31% 13.56x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.39% 13.25x
Humor & Entertainment 1.95% 12.26x
Discount Shopping 6.38% 11.30x
Right Wing Blogs - Political Activism 3.25% 10.81x
ISPs & Local Services 0.12% 10.01x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.72% 10.00x
As Seen On TV Products 0.10% 9.54x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.02% 9.10x
Shopping Catalogs 3.01% 9.08x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female