Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 19.30% 17.65x
Trivia Enthusiasts 19.92% 12.25x
Medicare Researchers 30.34% 12.06x
Home Medical Supplies Shoppers 17.16% 10.77x
Automotive Racing Enthusiasts 15.20% 10.63x
Sweepstakes Enthusiasts 18.42% 10.56x
Theme Park Reopening News Readers 12.25% 10.45x
Solitaire Players 16.39% 10.11x
Ancestry Researchers 14.61% 9.89x
Senior Living Center Researchers 18.31% 9.79x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.25x
Maurices 0.01% 1.09x
The Childrens Place 0.01% 1.05x
Journeys 0.01% 0.97x
Old Navy 0.01% 0.93x
Victoria's Secret 0.01% 0.92x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 1.50% 26.27x
braincharm.com 1.37% 23.71x
likeitviral.com 4.12% 22.48x
loanpride.com 1.60% 22.25x
financenancy.com 1.61% 22.08x
answersite.com 1.24% 22.01x
newravel.com 1.59% 22.00x
theweb.com 1.22% 21.21x
likeswifty.com 3.20% 20.62x
shopping.net 2.21% 20.18x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 0.28% 7.58x
Free Online Game Players 0.33% 7.23x
Shopping Catalogs 0.27% 6.37x
Home Printing 0.02% 6.37x
Home Decoration - Crafts & Kids 0.09% 6.00x
Internet Service Provider Sites 0.41% 5.86x
Flower Shopping 0.07% 5.69x
Pharmacy 0.77% 5.54x
Charity Walks 1.17% 5.53x
Medical Diagnostics 1.90% 5.41x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female