Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 14.37% 12.48x
Medicare Researchers 27.44% 9.80x
Trivia Enthusiasts 17.88% 9.63x
Sweepstakes Enthusiasts 17.11% 9.08x
Home Medical Supplies Shoppers 14.67% 8.21x
Senior Living Center Researchers 15.83% 7.95x
Ancestry Researchers 12.44% 7.61x
Mortgage Researchers 13.90% 7.45x
COVID Thanksgiving Planners 7.37% 7.34x
Automotive Racing Enthusiasts 10.85% 7.12x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.17x
Carhartt 0.10% 1.05x
Old Navy 0.01% 0.91x
Maurices 0.01% 0.87x
Victoria's Secret 0.01% 0.78x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is topixoffbeat.com.

Website Composition Index
topixoffbeat.com 1.34% 17.66x
likeswifty.com 2.38% 17.52x
likeitviral.com 5.44% 17.49x
nichetraveler.com 1.70% 16.74x
mentalflare.com 3.56% 16.48x
therapyjoker.com 1.86% 16.10x
weightlossgroove.com 5.92% 15.48x
headcramp.com 1.58% 14.80x
scribol.com 1.09% 14.74x
smarter.com 1.82% 14.44x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.03% 8.91x
Senior Care 0.01% 8.78x
Humor & Entertainment 0.32% 7.61x
Free Online Game Players 0.21% 6.72x
Internet Service Provider Sites 0.46% 6.32x
Assorted Topics (Car News, Animals, Viral Media) 0.31% 5.94x
Flower Shopping 0.05% 5.69x
Charity Walks 1.09% 5.40x
Shopping Catalogs 0.15% 5.35x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 6.40% 5.22x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female