Dstillery Audiences

MEDICARE PRICE SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Medicare Price Shoppers Audience

Below you'll find more information about the Medicare Price Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Medicare Price Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Price Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Price Shoppers audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 4.46% 23.77x
Automotive Racing Enthusiasts 26.58% 17.53x
Medicare Researchers 36.95% 16.27x
Trivia Enthusiasts 24.22% 15.32x
Theme Park Reopening News Readers 15.99% 15.16x
Solitaire Players 22.39% 15.11x
Home Medical Supplies Shoppers 22.71% 14.72x
Senior Living Center Researchers 23.70% 14.19x
Ancestry Researchers 19.85% 13.49x
Generic Prescription Drug Shoppers 18.60% 13.25x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Interest attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Price Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Price Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.18x
Old Navy 0.01% 1.14x
Mens Wearhouse 0.01% 1.08x
Maurices 0.01% 0.97x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Location attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Price Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Price Shoppers audience is tworeddots.com.

Website Composition Index
tworeddots.com 1.95% 30.08x
fallbrook247.com 1.79% 29.22x
thebuzztube.com 2.47% 28.89x
tummytuckhipo.com 1.83% 28.83x
loanpride.com 6.43% 28.22x
attorneycocktail.com 1.02% 28.16x
xtremerain.com 2.32% 28.08x
lifestylogy.com 4.71% 27.86x
likeitviral.com 3.60% 27.55x
thebrofessional.net 1.57% 26.62x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Web attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Price Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.30% 11.35x
Humor & Entertainment 0.50% 11.01x
Free Online Game Players 0.82% 10.17x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 10.04x
Senior Care 0.19% 8.92x
Right Wing Blogs - Political Activism 0.15% 8.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 7.98x
Shopping Catalogs 0.62% 7.97x
Home Printing 0.05% 7.94x
Home Decoration - Crafts & Kids 0.37% 7.90x
Composition Percentage: The overlap percentage between the Medicare Price Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Price Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Price Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female