Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 4.8 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 26.56% 19.17x
Retired Health Insurance Researchers 25.01% 18.86x
Home Medical Supplies Shoppers 27.26% 17.67x
Generic Prescription Drug Shoppers 24.69% 17.58x
Senior Living Center Researchers 29.10% 17.42x
Retired Assisted Living Shoppers 22.97% 17.11x
Medicare Price Shoppers 37.52% 16.27x
Legal Advice Researchers 21.17% 15.44x
Online Directory Searchers 20.45% 14.86x
Pain Medication Users 19.66% 14.78x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.27x
Victoria's Secret 0.01% 1.17x
Carhartt 0.14% 1.08x
Mens Wearhouse 0.01% 1.00x
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is medicareinteractive.org.

Website Composition Index
medicareinteractive.org 2.12% 28.44x
goodrx.com 1.97% 23.46x
homeandgardenideas.com 1.69% 22.49x
fallbrook247.com 1.32% 21.54x
thebuzztube.com 1.75% 20.47x
xtremerain.com 1.66% 20.08x
purevolume.com 1.65% 19.78x
tummytuckhipo.com 1.25% 19.70x
answersite.com 3.26% 19.32x
mystore411.com 1.19% 19.26x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.32% 14.81x
Medical Diagnostics 9.73% 11.92x
Discount Shopping 0.32% 11.92x
Pharmacy 4.04% 11.49x
Medical Supplies 1.24% 11.32x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 10.59x
Vitamin Shoppers 1.20% 10.57x
Diabetes Research 1.42% 10.51x
Disease Cluster 1.01% 10.03x
Environmentally Friendly Cars 0.01% 10.03x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female