Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 6.2 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 28.29% 20.54x
Retired Health Insurance Researchers 25.48% 19.00x
Heart Surgery Researchers 22.01% 16.97x
Retirees 22.86% 16.94x
Joint Pain Sufferers 28.52% 16.65x
Home Medical Supplies Shoppers 23.21% 16.52x
Senior Living Center Researchers 29.24% 16.44x
Retired Assisted Living Shoppers 25.15% 16.17x
Arthritis Sufferers 24.88% 16.06x
Legal Advice Researchers 23.43% 15.69x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.25x
Jos A. Bank Clothiers 0.17% 1.17x
LL Bean 0.01% 1.15x
Talbots 0.05% 1.15x
Belk 0.01% 1.13x
Tommy Bahama 0.02% 1.13x
Mens Wearhouse 0.23% 1.04x
Express Outlets 0.00% 1.03x
Brooks Brothers 0.03% 1.01x
LOFT 0.05% 1.01x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 1.68% 56.13x
medicareinteractive.org 5.08% 40.39x
healthpocket.com 1.01% 35.97x
puritan.com 1.64% 35.56x
healthmarkets.com 1.99% 35.50x
healthgrove.com 1.31% 34.24x
irahelp.com 1.01% 34.23x
ucomparehealthcare.com 4.23% 33.99x
ncoa.org 1.25% 32.64x
quanki.com 1.03% 32.05x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.13% 14.84x
Senior Care 2.39% 13.46x
Discount Shopping 5.47% 12.73x
ISPs & Local Services 0.10% 11.94x
Home Improvement Contractor 1.73% 10.96x
Medical Diagnostics 22.98% 10.90x
Bird Watching 1.15% 10.58x
Holiday Gifts 0.90% 10.57x
Medical Supplies 4.72% 10.54x
Disease Cluster 3.38% 10.51x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female