Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 5.1 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Medicare Price Shoppers.

Interest Composition Index
Medicare Price Shoppers 26.59% 10.02x
Medicare Provider Researchers 26.90% 9.82x
Financially Aware (COVID-19 related) 8.79% 9.21x
Retired Budget Healthcare Shoppers 9.91% 8.84x
Senior Living Center Researchers 14.95% 8.72x
Retired Health Insurance Researchers 9.17% 8.65x
Home Medical Supplies Shoppers 13.14% 8.48x
Recently Retired Individuals 18.79% 8.35x
Trivia Enthusiasts 11.89% 7.86x
Generic Prescription Drug Shoppers 8.59% 7.81x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.25x
Dressbarn 0.02% 1.09x
Mens Wearhouse 0.03% 1.06x
Old Navy 0.03% 1.06x
Carhartt 0.19% 1.03x
Banana Republic 0.01% 1.01x
Chicos 0.02% 0.99x
The Childrens Place 0.02% 0.96x
White House Black Market 0.01% 0.95x
Gymboree 0.01% 0.95x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 1.04% 12.58x
likeswifty.com 1.34% 12.37x
shop411.com 2.23% 12.29x
mentalflare.com 1.97% 12.24x
smarter.com 1.11% 11.83x
symptomfind.com 1.04% 11.11x
aarp.org 28.71% 10.60x
freseniuskidneycare.com 1.33% 10.32x
fastquicksearch.com 2.41% 10.16x
twentydaily.com 1.12% 9.83x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.01% 8.66x
Medical Diagnostics 0.76% 7.78x
Cars, Travel & Food 0.01% 6.90x
Diabetes Research 0.05% 6.79x
Psychology & Social Work 0.02% 6.67x
Custom Gifts 0.02% 6.43x
Mid-Atlantic Beaches 0.02% 6.33x
Pharmacy 0.08% 6.14x
Pre-Built Home Researchers 0.02% 5.96x
Disease Cluster 0.01% 5.84x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female