Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 6.2 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 34.22% 21.48x
Retired Health Insurance Researchers 32.35% 20.88x
Retired Assisted Living Shoppers 30.19% 19.64x
Senior Living Center Researchers 33.44% 19.38x
Home Medical Supplies Shoppers 31.07% 19.28x
Generic Prescription Drug Shoppers 33.93% 18.76x
Retirees 29.14% 18.27x
Legal Advice Researchers 26.24% 18.09x
Joint Pain Sufferers 31.14% 17.55x
Heart Surgery Researchers 24.13% 17.48x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.17x
Dressbarn 0.03% 1.16x
Carhartt 0.27% 1.10x
Jos A. Bank Clothiers 0.03% 1.09x
Chicos 0.04% 1.08x
Talbots 0.02% 1.06x
Brooks Brothers 0.02% 1.03x
Mens Wearhouse 0.05% 1.02x
Ralph Lauren 0.01% 0.98x
White House Black Market 0.05% 0.97x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 1.48% 35.13x
ucomparehealthcare.com 1.16% 27.55x
medicareinteractive.org 4.04% 26.11x
healthmarkets.com 1.70% 24.21x
compare99.com 1.23% 23.65x
weekly-ads.us 1.06% 22.93x
2017savings.com 1.75% 21.89x
ncoa.org 1.04% 21.59x
shopsales.us 2.06% 21.19x
peoplefinders.com 2.29% 20.38x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 15.75x
Senior Care 0.95% 15.57x
Discount Shopping 1.91% 14.45x
As Seen On TV Products 0.04% 13.87x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.43% 12.49x
Home Improvement Contractor 0.53% 12.29x
Medical Diagnostics 16.81% 11.45x
Cardiac & Other Health Research 2.19% 11.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.23% 11.11x
Diabetes Research 3.12% 11.05x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female