Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 22.95% 13.35x
Retired Health Insurance Researchers 21.38% 13.05x
Senior Living Center Researchers 26.32% 12.32x
Home Medical Supplies Shoppers 24.05% 12.26x
Generic Prescription Drug Shoppers 20.86% 12.12x
Medicare Price Shoppers 33.97% 11.96x
Retired Assisted Living Shoppers 19.40% 11.68x
Legal Advice Researchers 18.52% 11.35x
Financially Aware (COVID-19 related) 14.28% 11.19x
Recently Retired Individuals 28.89% 10.68x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.24x
Carhartt 0.15% 1.13x
Old Navy 0.01% 1.07x
Maurices 0.01% 1.06x
Victoria's Secret 0.01% 1.06x
The Childrens Place 0.01% 0.96x
Journeys 0.01% 0.93x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is medicareinteractive.org.

Website Composition Index
medicareinteractive.org 1.45% 23.26x
homeandgardenideas.com 1.01% 19.95x
answersite.com 2.07% 17.81x
purevolume.com 1.35% 17.69x
360daily.com 1.24% 16.73x
xtremerain.com 1.00% 16.63x
theweb.com 1.92% 16.51x
braincharm.com 1.90% 16.10x
financenancy.com 2.69% 16.03x
shopping.net 3.58% 15.99x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.18% 11.21x
Medical Diagnostics 6.61% 8.96x
Pharmacy 2.47% 8.77x
Medical Supplies 0.77% 8.71x
Home Printing 0.04% 8.50x
Diabetes Research 0.98% 8.17x
Discount Shopping 0.17% 7.95x
Vitamin Shoppers 0.69% 7.85x
Home Improvement Contractor 0.02% 7.62x
Disease Cluster 0.64% 7.37x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female