Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 34.20% 28.86x
Retired Health Insurance Researchers 31.82% 27.47x
Retired Assisted Living Shoppers 29.94% 25.81x
Senior Living Center Researchers 34.43% 25.12x
Home Medical Supplies Shoppers 31.32% 24.50x
Retirees 28.93% 24.11x
Generic Prescription Drug Shoppers 30.05% 24.08x
Legal Advice Researchers 27.36% 23.30x
Heart Surgery Researchers 26.03% 23.08x
Joint Pain Sufferers 32.62% 22.90x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.40x
Carhartt 0.06% 1.31x
Chicos 0.04% 1.15x
Talbots 0.02% 1.06x
Brooks Brothers 0.02% 1.06x
Express 0.02% 1.02x
Lane Bryant 0.03% 1.01x
Dressbarn 0.03% 0.99x
Old Navy 0.06% 0.99x
Johnston and Murphy 0.11% 0.98x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 1.77% 44.88x
ucomparehealthcare.com 1.92% 34.27x
medicareinteractive.org 4.78% 31.25x
healthmarkets.com 1.93% 28.68x
compare99.com 1.68% 28.40x
rmhealthy.com 1.24% 28.12x
weekly-ads.us 1.39% 26.93x
truevalue.com 1.22% 25.88x
2017savings.com 2.43% 25.86x
collectionsetc.com 1.35% 25.84x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 1.21% 17.51x
As Seen On TV Products 0.06% 16.51x
ISPs & Local Services 0.04% 16.41x
Discount Shopping 2.50% 16.20x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.54% 13.75x
Home Improvement Contractor 0.77% 13.73x
Low Budget Shoppers 0.96% 13.33x
Shopping Catalogs 1.63% 13.11x
Cardiac & Other Health Research 2.88% 13.06x
Medical Diagnostics 18.96% 12.69x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female