Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 5.2 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 29.69% 20.62x
Retired Health Insurance Researchers 27.89% 19.98x
Generic Prescription Drug Shoppers 27.20% 18.74x
Senior Living Center Researchers 31.04% 18.52x
Home Medical Supplies Shoppers 29.41% 18.45x
Retired Assisted Living Shoppers 25.80% 18.36x
Legal Advice Researchers 22.98% 17.03x
Retirees 21.95% 16.56x
Medicare Price Shoppers 37.80% 16.52x
Joint Pain Sufferers 27.10% 16.32x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.17x
Old Navy 0.01% 1.12x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 1.23% 38.55x
medicareinteractive.org 3.22% 29.37x
healthmarkets.com 1.42% 27.62x
symptomfind.com 2.12% 23.14x
dailyspikes.com 1.04% 22.22x
goodrx.com 3.01% 22.19x
shopsales.us 1.33% 21.54x
attorneycocktail.com 1.07% 20.79x
healthypanda.net 1.02% 20.55x
peoplefinders.com 1.40% 20.42x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.51% 15.56x
As Seen On TV Products 0.01% 13.28x
Medical Diagnostics 13.11% 12.57x
Discount Shopping 0.47% 12.42x
Pharmacy 5.36% 11.93x
Medical Supplies 1.80% 11.75x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 11.39x
Cardiac & Other Health Research 1.37% 11.38x
Diabetes Research 2.05% 11.31x
Disease Cluster 1.57% 11.30x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female