Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 5.8 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 26.59% 29.31x
Retired Health Insurance Researchers 23.43% 27.19x
Senior Living Center Researchers 24.79% 25.04x
Retired Assisted Living Shoppers 22.68% 24.24x
Heart Surgery Researchers 20.89% 23.72x
Retirees 22.02% 23.47x
Home Medical Supplies Shoppers 21.97% 23.33x
Joint Pain Sufferers 28.40% 23.06x
Legal Advice Researchers 22.13% 22.65x
Arthritis Sufferers 24.87% 22.02x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.26x
Mens Wearhouse 0.37% 1.12x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 1.82% 50.89x
medicareinteractive.org 5.42% 36.32x
ucomparehealthcare.com 3.85% 33.11x
puritan.com 1.43% 32.92x
healthmarkets.com 2.12% 32.02x
healthgrove.com 1.15% 31.97x
supercoder.com 1.25% 30.35x
cms.gov 1.03% 29.83x
healthcare4ppl.com 1.31% 29.10x
countyoffice.org 1.05% 28.92x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 2.08% 16.06x
Discount Shopping 4.69% 14.44x
Low Budget Shoppers 1.79% 12.66x
Medical Diagnostics 22.51% 12.24x
Medical Supplies 4.34% 11.98x
Diabetes Research 5.71% 11.88x
Arthritis & Bones 4.54% 11.80x
Disease Cluster 3.41% 11.78x
Shopping Catalogs 2.71% 11.64x
Cardiac & Other Health Research 5.40% 11.42x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female