Explore the Medicare Researchers Audience
Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Medicare Researchers audience.
INTERESTS
The Medicare Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Medicare Researchers audience is Medicare Price Shoppers.
| Interest | Composition | Index |
| Medicare Price Shoppers | 27.64% | 10.40x |
| Financially Aware (COVID-19 related) | 10.51% | 10.25x |
| Medicare Provider Researchers | 25.98% | 9.76x |
| Retired Budget Healthcare Shoppers | 12.45% | 9.44x |
| Senior Living Center Researchers | 17.11% | 9.43x |
| Retired Health Insurance Researchers | 11.56% | 9.40x |
| Home Medical Supplies Shoppers | 15.43% | 9.21x |
| Recently Retired Individuals | 20.97% | 8.89x |
| Generic Prescription Drug Shoppers | 10.93% | 8.74x |
| Legal Advice Researchers | 12.75% | 8.58x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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APPAREL RETAILERS
The Medicare Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Medicare Researchers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.20x |
| Gymboree | 0.01% | 1.08x |
| American Eagle Outfitters | 0.01% | 0.99x |
| Carhartt | 0.17% | 0.99x |
| Banana Republic | 0.01% | 0.97x |
| Old Navy | 0.03% | 0.97x |
| White House Black Market | 0.02% | 0.97x |
| Dressbarn | 0.01% | 0.96x |
| Jos A. Bank Clothiers | 0.01% | 0.95x |
| Chicos | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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WEBSITES
The Medicare Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Medicare Researchers audience is shop411.com.
| Website | Composition | Index |
| shop411.com | 3.08% | 12.97x |
| smarter.com | 1.61% | 12.59x |
| topixoffbeat.com | 1.02% | 12.42x |
| nichetraveler.com | 1.17% | 12.21x |
| mentalflare.com | 2.67% | 11.99x |
| likeswifty.com | 1.77% | 11.95x |
| symptomfind.com | 1.27% | 11.40x |
| aarp.org | 28.49% | 10.77x |
| therapyjoker.com | 1.16% | 10.57x |
| fastquicksearch.com | 2.89% | 10.47x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.
| Content Affinity | Composition | Index |
| Senior Care | 0.02% | 11.72x |
| Home Decoration - Crafts & Kids | 0.03% | 11.25x |
| Medical Diagnostics | 1.26% | 8.78x |
| Computer Printers | 0.01% | 8.37x |
| Mid-Atlantic Beaches | 0.04% | 8.13x |
| Medical Supplies | 0.09% | 7.52x |
| Disease Cluster | 0.04% | 7.21x |
| Vitamin Shoppers | 0.06% | 6.93x |
| Cars, Travel & Food | 0.01% | 6.90x |
| Diabetes Research | 0.09% | 6.77x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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DEMOGRAPHICS
The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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