Explore the Medicare Researchers Audience
Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Medicare Researchers audience.
INTERESTS
The Medicare Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.
| Interest | Composition | Index |
| Retired Budget Healthcare Shoppers | 34.20% | 28.86x |
| Retired Health Insurance Researchers | 31.82% | 27.47x |
| Retired Assisted Living Shoppers | 29.94% | 25.81x |
| Senior Living Center Researchers | 34.43% | 25.12x |
| Home Medical Supplies Shoppers | 31.32% | 24.50x |
| Retirees | 28.93% | 24.11x |
| Generic Prescription Drug Shoppers | 30.05% | 24.08x |
| Legal Advice Researchers | 27.36% | 23.30x |
| Heart Surgery Researchers | 26.03% | 23.08x |
| Joint Pain Sufferers | 32.62% | 22.90x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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APPAREL RETAILERS
The Medicare Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.40x |
| Carhartt | 0.06% | 1.31x |
| Chicos | 0.04% | 1.15x |
| Talbots | 0.02% | 1.06x |
| Brooks Brothers | 0.02% | 1.06x |
| Express | 0.02% | 1.02x |
| Lane Bryant | 0.03% | 1.01x |
| Dressbarn | 0.03% | 0.99x |
| Old Navy | 0.06% | 0.99x |
| Johnston and Murphy | 0.11% | 0.98x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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WEBSITES
The Medicare Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.
| Website | Composition | Index |
| mymedicarematters.org | 1.77% | 44.88x |
| ucomparehealthcare.com | 1.92% | 34.27x |
| medicareinteractive.org | 4.78% | 31.25x |
| healthmarkets.com | 1.93% | 28.68x |
| compare99.com | 1.68% | 28.40x |
| rmhealthy.com | 1.24% | 28.12x |
| weekly-ads.us | 1.39% | 26.93x |
| truevalue.com | 1.22% | 25.88x |
| 2017savings.com | 2.43% | 25.86x |
| collectionsetc.com | 1.35% | 25.84x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.
| Content Affinity | Composition | Index |
| Senior Care | 1.21% | 17.51x |
| As Seen On TV Products | 0.06% | 16.51x |
| ISPs & Local Services | 0.04% | 16.41x |
| Discount Shopping | 2.50% | 16.20x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.54% | 13.75x |
| Home Improvement Contractor | 0.77% | 13.73x |
| Low Budget Shoppers | 0.96% | 13.33x |
| Shopping Catalogs | 1.63% | 13.11x |
| Cardiac & Other Health Research | 2.88% | 13.06x |
| Medical Diagnostics | 18.96% | 12.69x |
Composition Percentage:
The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
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DEMOGRAPHICS
The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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