Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 1.6 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retirees.

Interest Composition Index
Retirees 31.80% 51.48x
Retired Assisted Living Shoppers 26.79% 42.64x
Retired Budget Healthcare Shoppers 28.90% 41.11x
Heart Surgery Researchers 16.56% 35.36x
Identity Theft Protection Researchers 14.43% 35.10x
Generic Prescription Drug Shoppers 26.95% 34.37x
Home-Made Face Mask Researchers 13.96% 32.73x
Budget Grocery Shoppers 18.93% 30.54x
Online Home Decor Shoppers 6.17% 29.20x
Custom Home Lighting Shoppers 3.59% 28.52x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.37x
White House Black Market 0.02% 1.27x
Old Navy 0.02% 1.24x
H&M 0.01% 1.21x
Lululemon 0.01% 1.20x
American Eagle Outfitters 0.02% 1.10x
Buckle 0.02% 1.03x
Urban Outfitters 0.02% 1.02x
Journeys 0.02% 1.00x
Aeropostale 0.01% 0.99x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is symptomfind.com.

Website Composition Index
symptomfind.com 3.05% 45.15x
nichetraveler.com 1.37% 44.81x
theanswerhub.com 1.44% 44.22x
bloglines.com 1.31% 43.77x
pronto.com 1.05% 40.13x
smarter.com 1.38% 39.86x
twentydaily.com 1.75% 39.00x
consumersearch.com 3.71% 38.56x
games.aarp.org 6.25% 37.73x
shop411.com 3.77% 35.50x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Charity Walks.

Content Affinity Composition Index
Charity Walks 1.90% 19.85x
Shopping Catalogs 0.12% 17.06x
Assorted Topics (Events, Tickets, Fitness) 5.60% 17.02x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.12% 15.42x
Humor & Entertainment 0.20% 14.22x
Free Online Game Players 0.28% 13.35x
Medical Diagnostics 0.75% 12.51x
Promo Codes 0.16% 12.47x
Spanish Health & Wellness 0.70% 12.35x
Personal Investment & Advisor Researchers 0.96% 11.50x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female