Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 12.05% 21.33x
Retired Budget Healthcare Shoppers 13.17% 21.30x
Generic Prescription Drug Shoppers 11.04% 19.76x
Home Medical Supplies Shoppers 14.25% 19.55x
Retired Assisted Living Shoppers 10.98% 19.12x
Online Directory Searchers 10.17% 18.61x
Financially Aware (COVID-19 related) 9.10% 18.52x
Legal Advice Researchers 12.10% 17.79x
Recently Retired Individuals 20.69% 17.33x
Credit Union Researchers 12.24% 16.92x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.56x
Old Navy 0.02% 1.35x
The Childrens Place 0.01% 1.06x
Carhartt 0.09% 1.06x
Journeys 0.01% 1.06x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is blair.com.

Website Composition Index
blair.com 1.23% 17.20x
shopping.net 1.61% 17.04x
shop411.com 3.85% 13.42x
aarp.org 26.74% 13.10x
cancer.org 1.55% 12.96x
topixoffbeat.com 2.20% 12.56x
freseniuskidneycare.com 1.05% 12.15x
topix.net 1.14% 12.12x
buzzfile.com 1.94% 11.69x
smarter.com 2.62% 11.58x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.05% 15.31x
Medical Diagnostics 2.41% 13.68x
Pharmacy 0.87% 12.88x
Vitamin Shoppers 0.20% 11.48x
Home Decoration - Crafts & Kids 0.07% 11.23x
Mid-Atlantic Beaches 0.06% 10.94x
Flower Shopping 0.09% 10.72x
Disease Cluster 0.18% 10.70x
Medical Supplies 0.23% 10.69x
Weather Information 0.10% 10.62x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female