Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 5.2 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 36.45% 27.30x
Retired Health Insurance Researchers 33.36% 26.02x
Retired Assisted Living Shoppers 31.74% 24.07x
Senior Living Center Researchers 34.39% 24.05x
Home Medical Supplies Shoppers 31.20% 23.13x
Retirees 31.24% 23.11x
Legal Advice Researchers 28.04% 22.33x
Heart Surgery Researchers 28.29% 22.18x
Joint Pain Sufferers 35.15% 22.05x
Pain Medication Users 31.32% 21.47x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.31x
Mens Wearhouse 0.45% 1.24x
White House Black Market 0.30% 1.18x
Johnston and Murphy 0.39% 1.11x
Buckle 0.22% 1.09x
Belk 0.01% 1.08x
Talbots 0.04% 1.08x
Chicos 0.05% 1.05x
Bonobos 0.06% 1.04x
Lane Bryant 0.04% 0.92x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 1.80% 44.72x
ucomparehealthcare.com 2.64% 32.54x
medicareinteractive.org 5.02% 31.83x
healthmarkets.com 1.99% 28.71x
freseniuskidneycare.com 1.07% 28.38x
prolia.com 1.04% 27.78x
umm.edu 1.13% 27.01x
compare99.com 2.07% 25.90x
rmhealthy.com 1.57% 25.62x
churchfinder.com 1.19% 25.28x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 1.56% 15.44x
ISPs & Local Services 0.06% 14.37x
As Seen On TV Products 0.08% 14.23x
Discount Shopping 3.40% 14.21x
Low Budget Shoppers 1.27% 12.36x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.69% 12.14x
Home Improvement Contractor 1.03% 12.04x
Cardiac & Other Health Research 3.85% 11.70x
Shopping Catalogs 2.10% 11.53x
Diabetes Research 4.55% 11.49x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female