Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 6.3 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 29.73% 18.40x
Retired Health Insurance Researchers 26.23% 17.00x
Retired Assisted Living Shoppers 23.78% 16.04x
Senior Living Center Researchers 28.97% 15.75x
Retirees 23.77% 15.66x
Joint Pain Sufferers 30.79% 15.25x
Arthritis Sufferers 26.75% 14.80x
Oncology Researchers 30.03% 14.02x
Pain Medication Users 25.96% 13.99x
Cardio Health Researchers 28.70% 13.89x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.19x
LL Bean 0.01% 1.19x
Chicos 0.05% 1.10x
Talbots 0.05% 1.04x
Columbia 0.01% 1.02x
Carhartt 0.17% 1.00x
Supreme 0.00% 1.00x
Dressbarn 0.04% 1.00x
Belk 0.01% 0.98x
Tommy Bahama 0.02% 0.92x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 1.64% 52.08x
medicareinteractive.org 4.95% 38.77x
ehealthme.com 1.01% 33.88x
healthpocket.com 1.11% 33.45x
ncoa.org 1.23% 32.49x
puritan.com 2.03% 32.45x
healthmarkets.com 1.94% 32.37x
ucomparehealthcare.com 4.92% 31.92x
mayfieldclinic.com 1.06% 31.68x
healthgrove.com 1.60% 30.74x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.14% 12.68x
Senior Care 2.69% 12.19x
Discount Shopping 6.57% 11.08x
ISPs & Local Services 0.13% 10.85x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.19% 10.30x
Medical Diagnostics 23.59% 10.20x
Disease Cluster 3.41% 9.94x
Arthritis & Bones 4.89% 9.92x
Low Budget Shoppers 2.42% 9.88x
Medical Supplies 5.05% 9.85x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female