Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 44.63% 26.90x
Retired Health Insurance Researchers 39.55% 24.67x
Retired Assisted Living Shoppers 36.91% 21.81x
Retirees 34.62% 21.18x
Medicare Provider Researchers 40.13% 20.92x
Senior Living Center Researchers 41.58% 20.91x
Joint Pain Sufferers 43.38% 20.66x
Arthritis Sufferers 39.40% 19.76x
Oncology Researchers 44.22% 19.15x
Online Directory Searchers 28.87% 18.58x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.46x
Chicos 0.04% 1.17x
Lane Bryant 0.03% 1.12x
Carhartt 0.15% 1.02x
Talbots 0.03% 1.01x
Gymboree 0.02% 0.98x
Dressbarn 0.03% 0.94x
American Eagle Outfitters 0.03% 0.92x
Brooks Brothers 0.02% 0.89x
Ann Taylor 0.01% 0.89x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is medicaresolutions.com.

Website Composition Index
medicaresolutions.com 0.17% 93.43x
medicareadvocacy.org 1.30% 84.28x
maximizemysocialsecurity.com 0.47% 83.55x
healthwellfoundation.org 0.16% 77.95x
aimspecialtyhealth.com 0.12% 73.65x
medicaresupplement.com 0.46% 73.49x
priorityhealth.com 0.34% 71.62x
bestguide-retirementcommunities.com 0.39% 66.95x
medicare-providers.net 0.20% 63.89x
renal.org 0.23% 62.28x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.21% 18.33x
Senior Care 4.17% 17.05x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.26% 14.52x
Discount Shopping 9.50% 14.00x
Disease Cluster 4.77% 13.95x
Medical Diagnostics 32.39% 13.94x
Arthritis & Bones 7.07% 13.80x
Holiday Gifts 1.40% 13.74x
Medical Supplies 7.31% 13.74x
Diabetes Research 9.18% 13.13x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999