Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 5.1 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 27.15% 33.91x
Retired Health Insurance Researchers 23.60% 31.79x
Senior Living Center Researchers 25.79% 28.81x
Retired Assisted Living Shoppers 22.91% 28.46x
Retirees 21.78% 27.66x
Heart Surgery Researchers 20.76% 27.32x
Home Medical Supplies Shoppers 22.38% 27.20x
Joint Pain Sufferers 27.09% 27.08x
Legal Advice Researchers 21.09% 26.61x
Arthritis Sufferers 23.96% 25.55x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.42x
Belk 0.01% 1.38x
Mens Wearhouse 0.51% 1.28x
Johnston and Murphy 0.13% 1.10x
White House Black Market 0.20% 1.09x
Chicos 0.06% 1.04x
Buckle 0.15% 1.00x
Talbots 0.04% 1.00x
Uniqlo 0.01% 0.93x
Bonobos 0.05% 0.92x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 2.02% 49.55x
medicareinteractive.org 5.77% 35.10x
ucomparehealthcare.com 3.60% 33.99x
puritan.com 1.31% 32.58x
healthgrove.com 1.06% 32.05x
supercoder.com 1.11% 31.15x
healthmarkets.com 2.25% 30.86x
healthcare4ppl.com 1.21% 29.95x
umm.edu 1.81% 28.90x
freseniuskidneycare.com 1.42% 28.84x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 1.92% 16.44x
As Seen On TV Products 0.11% 15.25x
Discount Shopping 4.28% 14.68x
ISPs & Local Services 0.07% 14.06x
Low Budget Shoppers 1.60% 13.08x
Home Improvement Contractor 1.34% 12.59x
Diabetes Research 5.40% 12.17x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.77% 12.16x
Shopping Catalogs 2.53% 12.01x
Cardiac & Other Health Research 4.98% 11.99x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female