Dstillery Audiences

MEDICARE RESEARCHERS

Audience Size: 4.7 Million Devices

Explore the Medicare Researchers Audience

Below you'll find more information about the Medicare Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Medicare Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Medicare Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medicare Researchers audience is Medicare Price Shoppers.

Interest Composition Index
Medicare Price Shoppers 27.81% 10.85x
Retired Health Insurance Researchers 12.29% 10.80x
Retired Budget Healthcare Shoppers 13.10% 10.76x
Financially Aware (COVID-19 related) 10.92% 10.73x
Medicare Provider Researchers 27.23% 10.33x
Home Medical Supplies Shoppers 15.56% 10.00x
Retired Assisted Living Shoppers 10.95% 9.84x
Recently Retired Individuals 21.51% 9.83x
Generic Prescription Drug Shoppers 11.62% 9.77x
Senior Living Center Researchers 17.11% 9.74x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Interest attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medicare Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medicare Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.93x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Location attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medicare Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medicare Researchers audience is shopping.net.

Website Composition Index
shopping.net 1.26% 17.86x
topixoffbeat.com 1.61% 13.88x
smarter.com 2.10% 13.22x
shop411.com 3.63% 12.95x
scribol.com 1.54% 12.91x
likeswifty.com 2.00% 12.32x
nichetraveler.com 1.01% 12.30x
aarp.org 31.11% 12.00x
therapyjoker.com 1.92% 11.97x
mentalflare.com 3.30% 11.68x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Web attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medicare Researchers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.03% 12.79x
Home Decoration - Crafts & Kids 0.06% 11.30x
Medical Diagnostics 1.65% 9.24x
Medical Supplies 0.18% 9.10x
Cigars 0.02% 8.48x
Disease Cluster 0.10% 7.91x
Pharmacy 0.44% 7.67x
Holiday Gifts 0.02% 7.67x
Vitamin Shoppers 0.13% 7.38x
Diabetes Research 0.16% 7.20x
Composition Percentage: The overlap percentage between the Medicare Researchers audience and the Content Affinity attribute.
Index: A comparison of the Medicare Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medicare Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female