Dstillery Audiences

MENS FITNESS PUBLICATION READERS

Audience Size: 2.2 Million Devices

Explore the Mens Fitness Publication Readers Audience

Below you'll find more information about the Mens Fitness Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Mens Fitness Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Mens Fitness Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mens Fitness Publication Readers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 67.62% 36.13x
Liberal News Readers 49.31% 31.86x
TV Advertising Professionals 52.60% 30.13x
Exercise and Gym Researchers 54.95% 29.87x
Women's Fitness Enthusiasts 52.46% 29.80x
Running Enthusiasts 52.48% 28.86x
Cholesterol Researchers 48.32% 28.63x
Entertainment Industry Decision Makers 49.52% 28.38x
Luxury Second Home Owners 46.22% 27.20x
Entertainment & Tabloid Magazine Readers 45.96% 27.05x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Interest attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mens Fitness Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mens Fitness Publication Readers audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.83x
H&M 0.05% 1.63x
Zara 0.03% 1.55x
Club Monaco 0.01% 1.52x
LOFT 0.05% 1.44x
Lululemon 0.05% 1.37x
Madewell 0.02% 1.35x
Urban Outfitters 0.05% 1.35x
Free People 0.02% 1.34x
Michael Kors 0.02% 1.32x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Location attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mens Fitness Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mens Fitness Publication Readers audience is flexonline.com.

Website Composition Index
flexonline.com 0.70% 71.04x
mensfitness.com 11.54% 68.14x
comicsverse.com 0.26% 67.37x
oldschooltrainer.com 0.18% 61.64x
hairlosstalk.com 0.14% 61.15x
torontosnumber1datedoctor.com 0.21% 60.78x
laist.com 0.44% 58.67x
wonderfullthing.com 0.27% 58.57x
dailygardeningideas.com 0.28% 58.54x
schwarzenegger.com 0.84% 57.89x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Web attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mens Fitness Publication Readers audience is Assorted Topics #11273 (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics #11273 (Television, Origami, Men's Health) 0.49% 22.10x
Weight Lifting Enthusiasts 15.24% 20.38x
Men's Dress Shirt Shopping 4.38% 19.58x
Feminism 2.21% 17.51x
Local & Travel England - East Midlands 0.29% 17.13x
Sports - Skiing, Snowboarding 0.07% 15.87x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.51% 15.41x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 4.12% 15.14x
Home Décor, Furniture, & Decorating 0.10% 15.12x
Edgy Content 24.21% 14.99x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mens Fitness Publication Readers audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999