Dstillery Audiences

MENS FITNESS PUBLICATION READERS

Audience Size: 1.6 Million Devices

Explore the Mens Fitness Publication Readers Audience

Below you'll find more information about the Mens Fitness Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Mens Fitness Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Mens Fitness Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mens Fitness Publication Readers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 71.55% 77.49x
TV Advertising Professionals 65.09% 70.69x
Cholesterol Researchers 58.16% 69.75x
Liberal News Readers 60.55% 68.50x
Women's Fitness Enthusiasts 60.20% 67.44x
Entertainment Industry Decision Makers 63.83% 66.10x
Advertising Professionals 62.54% 65.85x
Boston Trip Planners 56.48% 64.28x
Indoor Cycling & Spinning Enthusiasts 57.38% 63.93x
Financial News Readers 55.91% 61.81x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Interest attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mens Fitness Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mens Fitness Publication Readers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.28x
White House Black Market 0.01% 1.27x
Buckle 0.01% 1.14x
Maurices 0.01% 0.99x
Carhartt 0.10% 0.95x
Express 0.01% 0.95x
Victoria's Secret 0.02% 0.89x
Journeys 0.01% 0.74x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Location attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mens Fitness Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mens Fitness Publication Readers audience is thenewsrep.com.

Website Composition Index
thenewsrep.com 1.31% 61.58x
muscleandstrength.com 1.61% 61.11x
metalheadzone.com 4.48% 54.64x
sci-news.com 1.14% 53.96x
japantoday.com 2.72% 52.89x
maravipost.com 1.46% 52.59x
manrepeller.com 8.08% 51.99x
forum.bodybuilding.com 6.37% 51.61x
designboom.com 1.21% 50.61x
theparisreview.org 1.12% 50.39x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Web attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mens Fitness Publication Readers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.19% 35.57x
Assorted Topics (Television, Origami, Men's Health) 2.00% 33.55x
Weight Lifting Enthusiasts 4.31% 28.37x
Australia & New Zealand Media 4.38% 27.54x
Ireland Cluster 12.36% 27.46x
Assorted Topics (Power Trains, Drones, Web Design) 1.38% 27.03x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.20% 26.87x
Local & Travel England - East Midlands 0.23% 26.26x
Men's Dress Shirt Shopping 0.24% 24.66x
Celebrity Gossip 1.20% 24.50x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mens Fitness Publication Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male