Dstillery Audiences

MENS FITNESS PUBLICATION READERS

Audience Size: 727.6 Thousand Devices

Explore the Mens Fitness Publication Readers Audience

Below you'll find more information about the Mens Fitness Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 727.6 thousand unique devices whose actions qualify for the Mens Fitness Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Mens Fitness Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mens Fitness Publication Readers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 60.33% 101.70x
Women's Fitness Enthusiasts 49.38% 85.16x
TV Advertising Professionals 54.59% 81.74x
Cholesterol Researchers 35.16% 80.81x
Women's Health Researchers 48.23% 78.96x
Liberal News Readers 48.34% 78.11x
Advertising Professionals 53.87% 76.22x
Entertainment Industry Decision Makers 56.87% 74.78x
Exercise and Gym Researchers 58.12% 74.58x
Entertainment & Tabloid Magazine Readers 64.01% 74.01x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Interest attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mens Fitness Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mens Fitness Publication Readers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 2.27x
Chicos 0.03% 1.90x
White House Black Market 0.02% 1.60x
Banana Republic 0.02% 1.56x
American Eagle Outfitters 0.02% 1.49x
Hollister 0.01% 1.37x
Michael Kors 0.01% 1.36x
LOFT 0.02% 1.33x
Forever 21 0.01% 1.33x
H&M 0.02% 1.31x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Location attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mens Fitness Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mens Fitness Publication Readers audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.31% 124.49x
fitwirr.com 6.37% 82.58x
luxurycolumnist.com 4.33% 78.09x
burnabynow.com 1.46% 72.34x
ccn.com 1.20% 72.00x
3quarksdaily.com 2.10% 71.72x
boxrox.com 4.52% 70.65x
theboutiqueadventurer.com 3.56% 70.17x
thescore.com 1.67% 64.76x
richmond-news.com 1.72% 63.62x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Web attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mens Fitness Publication Readers audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.90% 46.13x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.51% 27.86x
Weight Lifting Enthusiasts 2.62% 27.44x
Australia & New Zealand Media 1.99% 26.30x
Canada Consumer Product Cluster 1.60% 26.13x
Travel, Food, Fashion & Fitness 3.01% 24.28x
Local & Travel England - Northern England 0.28% 23.72x
Asia Travel 18.78% 23.24x
Ireland Cluster 3.20% 23.14x
Fashion Cluster 17.08% 22.35x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mens Fitness Publication Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male