Dstillery Audiences

MENS FITNESS PUBLICATION READERS

Audience Size: 4 Million Devices

Explore the Mens Fitness Publication Readers Audience

Below you'll find more information about the Mens Fitness Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mens Fitness Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Mens Fitness Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mens Fitness Publication Readers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 73.20% 47.61x
TV Advertising Professionals 62.94% 43.59x
Entertainment Industry Decision Makers 57.42% 42.42x
Women's Fitness Enthusiasts 59.69% 41.75x
Liberal News Readers 61.10% 41.57x
Indoor Cycling & Spinning Enthusiasts 62.54% 40.31x
Exercise and Gym Researchers 60.74% 39.82x
Advertising Professionals 62.39% 39.82x
Cholesterol Researchers 61.53% 39.33x
Wine Lovers 56.24% 39.23x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Interest attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mens Fitness Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mens Fitness Publication Readers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.90x
Bonobos 0.02% 1.86x
Patagonia 0.01% 1.68x
American Apparel 0.03% 1.57x
Columbia 0.01% 1.50x
REI 0.02% 1.46x
Club Monaco 0.01% 1.40x
Uniqlo 0.02% 1.39x
Urban Outfitters 0.05% 1.38x
Madewell 0.03% 1.35x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Location attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mens Fitness Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mens Fitness Publication Readers audience is mensfitness.com.

Website Composition Index
mensfitness.com 1.04% 36.48x
theidleman.com 1.74% 34.45x
moneyish.com 1.04% 32.24x
plantbasednews.org 1.66% 31.08x
muscleandperformance.com 1.60% 29.52x
xojane.com 1.62% 29.42x
hiconsumption.com 3.28% 29.10x
pocketnow.com 1.90% 28.33x
recode.net 4.15% 28.22x
shareblue.com 1.13% 28.06x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Web attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mens Fitness Publication Readers audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.05% 22.81x
Men's Dress Shirt Shopping 1.20% 20.97x
Weight Lifting Enthusiasts 7.57% 20.69x
Feminism 1.18% 19.86x
Mysticism 0.37% 19.52x
Australia & New Zealand Media 6.41% 19.18x
Local & Travel England - East Midlands 0.35% 18.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.00x
Travel, Food, Fashion & Fitness 3.33% 17.73x
Assorted Topics (Viral Media, Paid Traffic) 7.68% 17.29x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mens Fitness Publication Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male