Dstillery Audiences

MENS FITNESS PUBLICATION READERS

Audience Size: 3.5 Million Devices

Explore the Mens Fitness Publication Readers Audience

Below you'll find more information about the Mens Fitness Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mens Fitness Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Mens Fitness Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mens Fitness Publication Readers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 72.54% 59.47x
TV Advertising Professionals 62.11% 54.29x
Liberal News Readers 57.57% 53.59x
Entertainment Industry Decision Makers 58.12% 52.10x
Indoor Cycling & Spinning Enthusiasts 59.52% 51.62x
Cholesterol Researchers 56.95% 50.88x
Women's Fitness Enthusiasts 61.10% 50.77x
Advertising Professionals 59.92% 50.03x
Running Enthusiasts 57.59% 50.01x
Financial News Readers 53.01% 49.32x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Interest attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mens Fitness Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mens Fitness Publication Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.94x
Bonobos 0.01% 1.70x
Uniqlo 0.02% 1.66x
American Apparel 0.03% 1.54x
Urban Outfitters 0.04% 1.45x
Madewell 0.02% 1.41x
Lululemon 0.04% 1.37x
Free People 0.02% 1.36x
Zara 0.02% 1.32x
Jos A. Bank Clothiers 0.04% 1.31x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Location attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mens Fitness Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mens Fitness Publication Readers audience is mensfitness.com.

Website Composition Index
mensfitness.com 1.67% 51.43x
theidleman.com 2.39% 46.66x
moneyish.com 1.37% 43.93x
yankodesign.com 1.06% 43.09x
muscleandperformance.com 1.93% 41.15x
nylon.com 1.20% 40.92x
weei.com 1.36% 39.98x
xojane.com 2.24% 39.84x
kinja.com 1.04% 37.34x
pocketnow.com 2.39% 36.75x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Web attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mens Fitness Publication Readers audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.41% 25.82x
Men's Dress Shirt Shopping 1.35% 23.81x
Weight Lifting Enthusiasts 8.06% 22.77x
Mysticism 0.36% 22.52x
Local & Travel England - East Midlands 0.33% 22.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 20.92x
Australia & New Zealand Media 6.55% 20.71x
Feminism 1.24% 20.22x
Travel, Food, Fashion & Fitness 3.44% 20.08x
Assorted Topics (Viral Media, Paid Traffic) 8.15% 19.19x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mens Fitness Publication Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male