Dstillery Audiences

MENS FITNESS PUBLICATION READERS

Audience Size: 1.6 Million Devices

Explore the Mens Fitness Publication Readers Audience

Below you'll find more information about the Mens Fitness Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Mens Fitness Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Mens Fitness Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mens Fitness Publication Readers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 68.93% 72.38x
TV Advertising Professionals 62.78% 67.31x
Cholesterol Researchers 55.23% 66.56x
Women's Fitness Enthusiasts 58.91% 63.44x
Entertainment Industry Decision Makers 62.87% 63.37x
Liberal News Readers 61.74% 62.90x
Advertising Professionals 59.39% 61.87x
Entertainment & Tabloid Magazine Readers 62.35% 60.43x
Exercise and Gym Researchers 60.47% 58.65x
Wine Lovers 55.46% 58.65x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Interest attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mens Fitness Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mens Fitness Publication Readers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.34x
Talbots 0.01% 1.32x
Hollister 0.01% 1.31x
Express 0.02% 1.29x
White House Black Market 0.02% 1.26x
Banana Republic 0.02% 1.24x
LOFT 0.02% 1.24x
Gymboree 0.01% 1.16x
Old Navy 0.03% 1.06x
Buckle 0.02% 1.04x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Location attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mens Fitness Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mens Fitness Publication Readers audience is manrepeller.com.

Website Composition Index
manrepeller.com 3.00% 71.02x
automaatic.com 1.21% 69.21x
metalheadzone.com 1.13% 69.16x
thelifehacker.org 1.19% 66.23x
allhiphop.com 2.00% 64.00x
androidpolice.com 2.40% 59.70x
newsarama.com 2.83% 59.33x
allkpop.com 2.23% 59.15x
arynews.tv 2.16% 58.18x
geek.com 1.62% 53.88x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Web attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mens Fitness Publication Readers audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.26% 31.09x
Mysticism 0.13% 27.71x
Weight Lifting Enthusiasts 2.54% 25.86x
Crossfit & Obstacle Race Enthusiasts 0.33% 25.66x
Australia & New Zealand Media 3.21% 24.95x
Ireland Cluster 7.23% 24.54x
Perfume, Makeup & Cosmetics 0.45% 23.43x
Film Production 0.38% 22.96x
Environmental Conservation 0.09% 22.30x
Travel, Food, Fashion & Fitness 3.17% 21.71x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mens Fitness Publication Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male