Dstillery Audiences

MENS FITNESS PUBLICATION READERS

Audience Size: 1.3 Million Devices

Explore the Mens Fitness Publication Readers Audience

Below you'll find more information about the Mens Fitness Publication Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mens Fitness Publication Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Mens Fitness Publication Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mens Fitness Publication Readers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 63.66% 94.35x
TV Advertising Professionals 59.28% 81.75x
Women's Fitness Enthusiasts 52.37% 81.58x
Cholesterol Researchers 45.81% 80.62x
Entertainment Industry Decision Makers 59.97% 76.34x
Liberal News Readers 56.24% 76.33x
Women's Health Researchers 50.26% 75.12x
Advertising Professionals 57.62% 73.62x
Entertainment & Tabloid Magazine Readers 63.02% 72.79x
Running Enthusiasts 46.82% 71.81x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Interest attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mens Fitness Publication Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mens Fitness Publication Readers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.42x
Talbots 0.01% 1.14x
Hollister 0.01% 1.11x
Buckle 0.02% 1.05x
Dressbarn 0.01% 0.97x
Jos A. Bank Clothiers 0.01% 0.96x
Journeys 0.03% 0.92x
Chicos 0.02% 0.92x
Aeropostale 0.02% 0.90x
Mens Wearhouse 0.02% 0.90x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Location attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mens Fitness Publication Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mens Fitness Publication Readers audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.09% 88.06x
nationalmemo.com 1.85% 68.37x
arynews.tv 1.45% 67.34x
newsarama.com 1.61% 63.30x
boxrox.com 6.86% 61.70x
ccn.com 7.02% 57.04x
alternativenation.net 4.38% 56.42x
luxurycolumnist.com 2.73% 55.76x
theboutiqueadventurer.com 2.27% 54.42x
talkbasket.net 3.50% 52.95x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Web attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mens Fitness Publication Readers audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.09% 41.56x
Local & Travel England - East Midlands 0.20% 31.03x
Australia & New Zealand Media 2.42% 27.65x
Ireland Cluster 4.78% 26.39x
Weight Lifting Enthusiasts 2.02% 24.99x
Fashion Cluster 13.63% 24.60x
Local & Travel England - Northern England 0.32% 24.31x
Canada Consumer Product Cluster 2.14% 24.29x
Crossfit & Obstacle Race Enthusiasts 0.13% 23.99x
Travel, Food, Fashion & Fitness 2.53% 23.80x
Composition Percentage: The overlap percentage between the Mens Fitness Publication Readers audience and the Content Affinity attribute.
Index: A comparison of the Mens Fitness Publication Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mens Fitness Publication Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male