Dstillery Audiences

MEN'S HEALTH RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Men's Health Researchers Audience

Below you'll find more information about the Men's Health Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Men's Health Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Health Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Health Researchers audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 68.90% 61.73x
Exercise and Gym Researchers 67.92% 56.17x
Weight Lifting Enthusiasts 65.01% 51.19x
Running Enthusiasts 58.35% 50.60x
Indoor Cycling & Spinning Enthusiasts 56.48% 48.61x
Women's Fitness Enthusiasts 55.73% 47.66x
Cholesterol Researchers 49.92% 45.64x
Women's Health Researchers 51.34% 43.17x
Fitness Enthusiasts 50.70% 42.75x
Men's Clothing Shoppers 49.19% 41.64x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Interest attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Health Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Health Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.99x
Madewell 0.02% 1.74x
Bonobos 0.03% 1.64x
Urban Outfitters 0.06% 1.53x
Ralph Lauren 0.01% 1.50x
Uniqlo 0.02% 1.46x
Armani 0.03% 1.46x
Lululemon 0.05% 1.41x
American Apparel 0.03% 1.38x
Zara 0.03% 1.38x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Location attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Health Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 11.17% 29.94x
Assorted Topics (Television, Origami, Men's Health) 1.16% 27.97x
Men's Dress Shirt Shopping 1.55% 25.79x
Crossfit & Obstacle Race Enthusiasts 4.65% 19.91x
Sports - Skiing, Snowboarding 0.02% 19.47x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.32% 19.22x
Active Lifestyle Enthusiasts 0.12% 19.04x
Weight Loss & Nutrition Assistance Researchers 17.98% 18.63x
Assorted Topics (Viral Media, Paid Traffic) 8.52% 18.56x
Local & Travel England - East Midlands 0.28% 18.49x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Content Affinity attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Health Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male