Dstillery Audiences

MEN'S HEALTH RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Men's Health Researchers Audience

Below you'll find more information about the Men's Health Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Men's Health Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Health Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Health Researchers audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 61.61% 50.48x
Exercise and Gym Researchers 66.17% 47.26x
Weight Lifting Enthusiasts 65.56% 42.21x
Running Enthusiasts 52.80% 39.44x
Women's Fitness Enthusiasts 47.36% 38.07x
Cholesterol Researchers 41.73% 32.71x
Fitness Enthusiasts 43.27% 31.93x
Men's Clothing Shoppers 45.03% 28.95x
Eco-Conscious Consumers 38.40% 28.87x
Liberal News Readers 33.32% 28.77x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Interest attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Health Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Health Researchers audience is Madewell.

Location Composition Index
Madewell 0.04% 1.95x
Club Monaco 0.02% 1.92x
Express Outlets 0.01% 1.85x
American Apparel 0.07% 1.77x
Everlane 0.01% 1.74x
LL Bean 0.01% 1.74x
Zara 0.05% 1.69x
Levi Strauss 0.02% 1.64x
Michael Kors 0.04% 1.62x
Free People 0.03% 1.57x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Location attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Health Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 20.10% 32.14x
Assorted Topics (Television, Origami, Men's Health) 0.46% 27.28x
Men's Dress Shirt Shopping 4.12% 26.72x
Sports - Skiing, Snowboarding 0.06% 20.76x
Crossfit & Obstacle Race Enthusiasts 8.33% 20.75x
Weight Loss & Nutrition Assistance Researchers 25.22% 19.16x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.41% 18.22x
Local & Travel England - East Midlands 0.29% 18.20x
Home Décor, Furniture, & Decorating 0.07% 18.16x
Assorted Topics (Viral Media, Paid Traffic) 11.10% 18.12x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Content Affinity attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Health Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male