Dstillery Audiences

MEN'S HEALTH RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Men's Health Researchers Audience

Below you'll find more information about the Men's Health Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Men's Health Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Health Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Health Researchers audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 62.35% 85.34x
Exercise and Gym Researchers 65.63% 81.34x
Weight Lifting Enthusiasts 65.65% 73.35x
Running Enthusiasts 51.62% 69.05x
Women's Fitness Enthusiasts 48.27% 64.87x
Indoor Cycling & Spinning Enthusiasts 53.67% 60.00x
Cholesterol Researchers 40.91% 56.23x
Fitness Enthusiasts 42.65% 56.14x
Bodybuilding Enthusiasts 50.01% 53.41x
Women's Health Researchers 46.27% 52.22x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Interest attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Health Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Health Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.06% 2.00x
Intermix 0.01% 1.69x
The North Face 0.03% 1.69x
Gap 0.08% 1.67x
American Apparel 0.05% 1.65x
Club Monaco 0.01% 1.65x
Topshop 0.01% 1.61x
Ann Taylor 0.02% 1.60x
Uniqlo 0.02% 1.59x
Banana Republic 0.05% 1.55x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Location attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Health Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 19.34% 36.43x
Men's Dress Shirt Shopping 3.51% 32.17x
Assorted Topics (Television, Origami, Men's Health) 0.41% 31.42x
Sports - Skiing, Snowboarding 0.05% 25.24x
Crossfit & Obstacle Race Enthusiasts 7.78% 24.28x
Weight Loss & Nutrition Assistance Researchers 25.52% 21.16x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.68% 21.11x
Active Lifestyle Enthusiasts 0.19% 20.60x
Bags & Luggage 3.52% 20.44x
Healthy Eating Researchers 5.76% 20.27x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Content Affinity attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Health Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male