Dstillery Audiences

MEN'S HEALTH RESEARCHERS

Audience Size: 2 Million Devices

Explore the Men's Health Researchers Audience

Below you'll find more information about the Men's Health Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Men's Health Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Health Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Health Researchers audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 62.92% 84.48x
Exercise and Gym Researchers 64.25% 79.89x
Weight Lifting Enthusiasts 64.82% 71.39x
Running Enthusiasts 53.94% 64.96x
Women's Fitness Enthusiasts 48.06% 62.50x
Indoor Cycling & Spinning Enthusiasts 52.53% 60.20x
Bodybuilding Enthusiasts 48.88% 56.21x
Women's Health Researchers 42.98% 56.06x
Fitness Enthusiasts 43.22% 54.16x
Cholesterol Researchers 41.31% 52.40x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Interest attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Health Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Health Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.01x
Bonobos 0.12% 1.84x
Supreme 0.02% 1.82x
REI 0.03% 1.65x
Jos A. Bank Clothiers 0.51% 1.63x
Ralph Lauren 0.03% 1.62x
Topshop 0.02% 1.54x
Johnston and Murphy 0.23% 1.53x
American Apparel 0.06% 1.47x
Madewell 0.05% 1.46x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Location attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Health Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 19.74% 36.46x
Men's Dress Shirt Shopping 3.41% 32.50x
Assorted Topics (Television, Origami, Men's Health) 0.40% 32.42x
Crossfit & Obstacle Race Enthusiasts 7.95% 24.57x
Sports - Skiing, Snowboarding 0.04% 23.73x
Active Lifestyle Enthusiasts 0.21% 21.54x
Healthy Eating Researchers 5.44% 21.40x
Weight Loss & Nutrition Assistance Researchers 26.89% 20.83x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 4.24% 20.72x
Assorted Topics (Viral Media, Paid Traffic) 11.81% 20.31x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Content Affinity attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Health Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male