Dstillery Audiences

MEN'S HEALTH RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Men's Health Researchers Audience

Below you'll find more information about the Men's Health Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Men's Health Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Health Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Health Researchers audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 60.41% 46.74x
Exercise and Gym Researchers 66.81% 44.97x
Weight Lifting Enthusiasts 64.76% 38.08x
Running Enthusiasts 48.69% 35.82x
Women's Fitness Enthusiasts 47.82% 34.09x
Cholesterol Researchers 38.76% 29.22x
Fitness Enthusiasts 39.67% 28.33x
Men's Clothing Shoppers 40.23% 27.23x
Telecom Industry 40.26% 27.11x
Liberal News Readers 30.33% 25.88x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Interest attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Health Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Health Researchers audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.86x
Free People 0.02% 1.67x
Columbia 0.01% 1.58x
Express 0.03% 1.49x
Ann Taylor 0.02% 1.46x
Club Monaco 0.01% 1.45x
Lorna Jane 0.01% 1.43x
REI 0.02% 1.41x
Calvin Klein 0.01% 1.41x
Urban Outfitters 0.05% 1.39x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Location attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Health Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 21.44% 31.07x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.51% 25.41x
Men's Dress Shirt Shopping 4.63% 24.27x
Crossfit & Obstacle Race Enthusiasts 8.66% 19.85x
Sports - Skiing, Snowboarding 0.08% 19.80x
Weight Loss & Nutrition Assistance Researchers 24.74% 17.55x
Local & Travel England - East Midlands 0.26% 17.38x
Bags & Luggage 3.54% 15.86x
Assorted Topics #11709 (Green Energy, Photoshop, Tattoos, India Fashion) 3.07% 15.61x
Assorted Topics #11153 (Viral Media, Paid Traffic) 10.93% 15.53x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Content Affinity attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Health Researchers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999