Dstillery Audiences

MEN'S HEALTH RESEARCHERS

Audience Size: 4 Million Devices

Explore the Men's Health Researchers Audience

Below you'll find more information about the Men's Health Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Men's Health Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Health Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Health Researchers audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 68.55% 43.34x
Exercise and Gym Researchers 66.87% 39.38x
Weight Lifting Enthusiasts 63.09% 35.00x
Women's Fitness Enthusiasts 55.14% 34.41x
Running Enthusiasts 62.63% 34.21x
Indoor Cycling & Spinning Enthusiasts 60.11% 33.33x
Women's Health Researchers 51.61% 31.34x
Cholesterol Researchers 57.31% 31.30x
TV Advertising Professionals 47.99% 30.28x
Bodybuilding Enthusiasts 48.50% 30.17x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Interest attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Health Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Health Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.46x
Ann Taylor 0.02% 1.46x
Uniqlo 0.02% 1.44x
REI 0.01% 1.43x
Armani 0.02% 1.38x
H&M 0.06% 1.31x
Free People 0.02% 1.27x
J. Crew 0.05% 1.24x
American Apparel 0.02% 1.24x
Lululemon 0.04% 1.23x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Location attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Health Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 8.50% 24.24x
Assorted Topics (Television, Origami, Men's Health) 2.11% 22.62x
Men's Dress Shirt Shopping 1.07% 19.82x
Sports - Skiing, Snowboarding 0.02% 16.68x
Crossfit & Obstacle Race Enthusiasts 3.64% 16.67x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.85% 16.16x
Assorted Topics (Viral Media, Paid Traffic) 6.85% 16.03x
Active Lifestyle Enthusiasts 0.08% 15.44x
Instagram Management 0.28% 15.06x
Mysticism 0.27% 14.91x
Composition Percentage: The overlap percentage between the Men's Health Researchers audience and the Content Affinity attribute.
Index: A comparison of the Men's Health Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Health Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male