Dstillery Audiences

MEN'S UNDERWEAR SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Men's Underwear Shoppers Audience

Below you'll find more information about the Men's Underwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Men's Underwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Underwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Underwear Shoppers audience is Golf Course Researchers.

Interest Composition Index
Golf Course Researchers 3.43% 32.90x
Sudoku Players 22.29% 25.77x
Mahjong Players 21.53% 25.71x
Ebay Shoppers 23.27% 25.15x
Department Store Shoppers 19.55% 25.07x
Hardware Shoppers 20.94% 24.47x
Spa and Pool Owners 21.57% 24.47x
Electronics Shoppers 23.96% 24.27x
Sporting Goods Shoppers 22.21% 24.23x
Casual Dining Restaurant Researchers 21.70% 23.96x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Interest attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Underwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Underwear Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.28x
Topshop 0.02% 1.84x
Supreme 0.02% 1.84x
Intermix 0.02% 1.79x
Bonobos 0.10% 1.75x
American Apparel 0.06% 1.69x
Jos A. Bank Clothiers 0.46% 1.65x
Mens Wearhouse 0.69% 1.54x
Johnston and Murphy 0.20% 1.49x
Ralph Lauren 0.02% 1.41x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Location attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Men's Underwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Men's Underwear Shoppers audience is counttravel.com.

Website Composition Index
counttravel.com 1.15% 108.57x
popularculturetalk.com 1.20% 108.18x
racingmasters.net 1.34% 107.41x
catsdogsandpets.com 1.33% 105.73x
musivisa.com 1.55% 104.77x
draftseason.com 1.44% 104.28x
mamasabe.net 1.65% 104.23x
recipevip.com 1.68% 104.05x
sportsmarketing.tv 1.55% 103.44x
filmon.com 1.66% 101.54x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Web attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Underwear Shoppers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.33% 29.87x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 23.41x
Rural Living 0.21% 22.02x
Home Décor, Furniture, & Decorating 0.04% 20.50x
Beach & Intimate Wear 1.58% 20.39x
Content Streamers & Downloaders 0.13% 19.39x
Handyman Tools 0.04% 19.18x
Cars, Travel & Food 0.66% 17.52x
Discount Shopping 5.10% 17.49x
LGBTQ Advocacy 13.11% 17.02x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Underwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male