Dstillery Audiences

MEN'S UNDERWEAR SHOPPERS

Audience Size: 3 Million Devices

Explore the Men's Underwear Shoppers Audience

Below you'll find more information about the Men's Underwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Men's Underwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Underwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Underwear Shoppers audience is Christmas Lights Shoppers.

Interest Composition Index
Christmas Lights Shoppers 22.02% 20.49x
Men's Clothing Shoppers 15.43% 18.15x
Hardware Shoppers 14.55% 17.44x
Ebay Shoppers 20.49% 17.17x
Marines 16.45% 17.02x
Mailing & Shipping Shoppers 14.64% 16.15x
Online Directory Searchers 17.91% 15.98x
Financially Aware (COVID-19 related) 14.38% 15.90x
Generic Prescription Drug Shoppers 16.72% 15.81x
Spa and Pool Owners 18.65% 15.79x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Interest attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Underwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Underwear Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.53x
Express 0.02% 1.21x
Dressbarn 0.01% 1.19x
LOFT 0.01% 1.18x
Old Navy 0.03% 1.15x
Chicos 0.01% 1.11x
Gap 0.01% 1.09x
Buckle 0.02% 1.09x
Mens Wearhouse 0.02% 1.08x
American Eagle Outfitters 0.01% 1.01x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Location attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Men's Underwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Men's Underwear Shoppers audience is gaycities.com.

Website Composition Index
gaycities.com 1.23% 32.33x
imdb.com 1.16% 26.15x
vimeo.com 3.80% 24.12x
instinctmagazine.com 1.89% 23.42x
smarter.com 1.68% 23.08x
officedepot.com 1.36% 22.77x
intelius.com 1.20% 22.67x
likeswifty.com 1.90% 20.42x
barnesandnoble.com 1.48% 20.33x
pride.com 1.94% 20.27x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Web attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Underwear Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.04% 20.03x
Discount Shopping 0.11% 12.25x
LGBTQ Advocacy 4.69% 11.54x
Pre-Built Home Researchers 0.02% 10.93x
Illinois 0.02% 10.93x
Airsoft & Paintball Equipment 0.03% 10.74x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.13% 10.65x
Fashion & Retail 0.04% 10.02x
Hobby Vehicles 0.17% 9.94x
Auto Tires & Parts Repair Researchers 0.09% 9.89x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Underwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male