Dstillery Audiences

MEN'S UNDERWEAR SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Men's Underwear Shoppers Audience

Below you'll find more information about the Men's Underwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Men's Underwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Underwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Underwear Shoppers audience is Mahjong Players.

Interest Composition Index
Mahjong Players 26.30% 19.03x
Sudoku Players 25.35% 18.75x
Ebay Shoppers 26.80% 18.51x
Solitaire Players 24.16% 18.14x
Automotive Racing Enthusiasts 23.74% 17.69x
Spa and Pool Owners 25.06% 17.66x
Casual Dining Restaurant Researchers 25.37% 17.58x
Electronics Shoppers 26.06% 17.56x
Department Store Shoppers 23.74% 17.30x
Hardware Shoppers 23.79% 17.25x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Interest attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Underwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Underwear Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.62x
Supreme 0.01% 2.00x
Bonobos 0.13% 1.92x
Jos A. Bank Clothiers 0.38% 1.59x
American Apparel 0.04% 1.59x
Free People 0.03% 1.58x
Armani 0.03% 1.54x
Zara 0.03% 1.53x
Intermix 0.01% 1.53x
Topshop 0.03% 1.52x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Location attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Men's Underwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Men's Underwear Shoppers audience is waterskimag.com.

Website Composition Index
waterskimag.com 2.59% 59.52x
roughlyexplained.com 1.05% 58.48x
sportrider.com 3.20% 57.23x
streetchopperweb.com 2.88% 56.38x
superstreetbike.com 2.89% 54.65x
bitlanders.com 2.94% 49.82x
viraltea.com 1.28% 49.20x
volusion.com 1.01% 41.38x
imdb.com 1.30% 38.92x
myway.com 1.00% 38.15x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Web attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Underwear Shoppers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.21% 21.26x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 18.22x
Content Streamers & Downloaders 0.08% 15.72x
Rural Living 0.13% 15.60x
Beach & Intimate Wear 0.85% 14.67x
Parenting & Nutrition 0.05% 14.22x
Discount Shopping 3.32% 13.86x
ISPs & Local Services 0.05% 13.43x
Cars, Travel & Food 0.45% 13.39x
Home Improvement Contractor 1.11% 12.90x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Underwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male