Dstillery Audiences

MEN'S UNDERWEAR SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Men's Underwear Shoppers Audience

Below you'll find more information about the Men's Underwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Men's Underwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Men's Underwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Men's Underwear Shoppers audience is Christmas Lights Shoppers.

Interest Composition Index
Christmas Lights Shoppers 20.51% 19.07x
Videographers 20.74% 15.91x
Home Goods Supercenter Shoppers 11.51% 15.82x
Hardware Shoppers 7.50% 15.65x
Ebay Shoppers 16.43% 15.14x
Mailing & Shipping Shoppers 9.20% 14.91x
Financially Aware (COVID-19 related) 13.56% 14.81x
Marines 11.86% 14.64x
Oil Brand Shoppers 19.26% 14.45x
Men's Clothing Shoppers 7.25% 14.00x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Interest attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Men's Underwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Men's Underwear Shoppers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.24x
Mens Wearhouse 0.02% 1.69x
Forever 21 0.01% 1.50x
J. Crew 0.01% 1.46x
Lane Bryant 0.02% 1.44x
Chicos 0.02% 1.40x
Lululemon 0.01% 1.27x
Banana Republic 0.01% 1.27x
White House Black Market 0.02% 1.21x
Carhartt 0.10% 1.21x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Location attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Men's Underwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Men's Underwear Shoppers audience is gaycities.com.

Website Composition Index
gaycities.com 1.24% 27.38x
instinctmagazine.com 2.01% 19.04x
newnownext.com 1.02% 18.43x
twentydaily.com 1.12% 17.84x
richverse.com 2.42% 16.73x
advocate.com 5.04% 16.46x
expedia.com 1.09% 16.36x
mentalflare.com 3.33% 16.24x
sportsmansguide.com 2.49% 16.07x
shop411.com 2.47% 15.46x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Web attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Men's Underwear Shoppers audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.69% 13.38x
Discount Shopping 0.04% 12.48x
Charity Walks 1.40% 10.98x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 5.03% 10.95x
LGBTQ Advocacy 4.66% 10.07x
Furniture Shopping 0.05% 9.20x
Consumer Rewards 0.03% 8.97x
University Press 0.03% 8.97x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.06% 8.79x
Jokes & Riddles 0.03% 8.54x
Composition Percentage: The overlap percentage between the Men's Underwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Men's Underwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Men's Underwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male