Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Volkswagen Vehicle Shopper.
| Interest | Composition | Index |
| Volkswagen Vehicle Shopper | 49.13% | 52.15x |
| Audi Vehicle Shoppers | 35.55% | 45.87x |
| Online Auto Shoppers | 50.51% | 41.43x |
| Auto Repair Researchers | 46.70% | 39.17x |
| Auto Show Enthusiasts | 40.17% | 37.18x |
| Volvo Vehicle Shoppers | 30.89% | 36.97x |
| Mazda Vehicle Shoppers | 33.03% | 35.86x |
| Automotive Safety Researchers | 35.71% | 35.62x |
| Honda Vehicle Shoppers | 39.60% | 35.07x |
| Kia Vehicle Shoppers | 37.78% | 34.59x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 2.40x |
| Coach | 0.01% | 1.96x |
| Michael Kors | 0.02% | 1.84x |
| Aeropostale | 0.02% | 1.57x |
| Lululemon | 0.01% | 1.47x |
| White House Black Market | 0.02% | 1.24x |
| Mens Wearhouse | 0.01% | 1.23x |
| Chicos | 0.02% | 1.21x |
| Urban Outfitters | 0.02% | 1.19x |
| Buckle | 0.02% | 1.18x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mercedesmedic.com.
| Website | Composition | Index |
| mercedesmedic.com | 3.40% | 80.16x |
| mercedesforum.com | 1.19% | 68.61x |
| benzworld.org | 7.27% | 63.36x |
| m5board.com | 1.18% | 59.63x |
| realoem.com | 1.28% | 55.72x |
| throtl.com | 1.48% | 54.80x |
| rangerovers.net | 1.34% | 52.73x |
| audizine.com | 3.75% | 52.24x |
| ctsvowners.com | 1.06% | 50.69x |
| e46fanatics.com | 2.31% | 49.82x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.12% | 34.55x |
| Car Enthusiasts | 19.70% | 31.86x |
| Motorsport Equipment | 3.59% | 28.06x |
| Trucking | 2.16% | 27.69x |
| Auto Body Upkeep & Repair Researchers | 0.15% | 26.04x |
| Auto Enthusiast Information Researchers | 8.13% | 22.57x |
| Car Shopping | 9.03% | 20.02x |
| Classic Car Enthusiasts | 20.53% | 18.92x |
| Power Tools | 0.93% | 17.90x |
| Classic Car Purchase Researchers | 20.33% | 15.96x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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