Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 25.37% | 17.25x |
| In-Market Car Shoppers | 26.51% | 16.68x |
| Nissan Vehicle Shoppers | 23.82% | 15.35x |
| Audi Vehicle Shoppers | 18.86% | 15.29x |
| Lexus Vehicle Shoppers | 25.20% | 15.15x |
| Land Rover Shoppers | 24.44% | 15.10x |
| Volvo Vehicle Shoppers | 19.35% | 15.07x |
| Corvette Enthusiasts | 22.93% | 15.07x |
| Honda Vehicle Shoppers | 20.91% | 14.84x |
| Cadillac Vehicle Shoppers | 24.66% | 14.81x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.59x |
| Forever 21 | 0.01% | 1.25x |
| J. Crew | 0.01% | 1.22x |
| Talbots | 0.01% | 1.20x |
| Michael Kors | 0.01% | 1.19x |
| Jos A. Bank Clothiers | 0.01% | 1.18x |
| Mens Wearhouse | 0.03% | 1.15x |
| Express | 0.02% | 1.13x |
| American Eagle Outfitters | 0.02% | 1.12x |
| Hollister | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 10.88% | 48.11x |
| benzworld.org | 7.11% | 46.29x |
| mercedesmedic.com | 2.50% | 33.99x |
| performancetrucks.net | 2.36% | 21.54x |
| gmtruckclub.com | 2.81% | 20.24x |
| jaguarforums.com | 1.14% | 20.12x |
| gmfullsize.com | 2.35% | 19.36x |
| e46fanatics.com | 1.12% | 18.37x |
| powerstrokenation.com | 1.61% | 17.92x |
| camaros.net | 1.29% | 17.79x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 10.06% | 14.85x |
| Car Keys, Locks & Remotes | 0.28% | 13.79x |
| Auto Body Upkeep & Repair Researchers | 0.33% | 13.54x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 13.26x |
| Motorsport Equipment | 2.49% | 11.21x |
| Trucking | 2.92% | 11.00x |
| Auto Enthusiast Information Researchers | 3.99% | 10.19x |
| Auctions & Repossessions | 0.05% | 10.05x |
| Car Shopping | 16.72% | 9.83x |
| Auto Tires & Parts Repair Researchers | 0.20% | 9.59x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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