Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 27.52% | 15.76x |
| Cadillac Vehicle Shoppers | 27.53% | 15.63x |
| Corvette Enthusiasts | 26.11% | 15.51x |
| Lexus Vehicle Shoppers | 28.31% | 15.48x |
| In-Market Car Shoppers | 28.68% | 15.38x |
| Audi Vehicle Shoppers | 24.97% | 15.36x |
| Jaguar Vehicle Shoppers | 27.08% | 15.24x |
| Truck Shoppers | 25.97% | 15.04x |
| Honda Vehicle Shoppers | 24.61% | 14.53x |
| Online Auto Shoppers | 27.75% | 14.52x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.52x |
| Columbia | 0.01% | 1.49x |
| Ralph Lauren | 0.02% | 1.31x |
| Bonobos | 0.01% | 1.25x |
| Madewell | 0.02% | 1.24x |
| Hugo Boss | 0.03% | 1.21x |
| Tommy Bahama | 0.01% | 1.21x |
| Coach | 0.04% | 1.20x |
| Jos A. Bank Clothiers | 0.04% | 1.18x |
| Belk | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 11.78% | 51.21x |
| benzworld.org | 7.14% | 50.23x |
| rmeuropean.com | 1.06% | 40.24x |
| autohausaz.com | 4.11% | 37.59x |
| mercedesmedic.com | 2.13% | 34.61x |
| carpartsdiscount.com | 1.80% | 29.22x |
| performancetrucks.net | 1.99% | 25.97x |
| corvetteactioncenter.com | 1.00% | 25.11x |
| dieselbombers.com | 1.14% | 25.00x |
| gmtruckclub.com | 2.59% | 24.39x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 12.10% | 15.99x |
| Auto Body Upkeep & Repair Researchers | 2.95% | 12.73x |
| Motorsport Equipment | 5.07% | 11.95x |
| Car Keys, Locks & Remotes | 5.42% | 11.89x |
| Auto Enthusiast Information Researchers | 7.39% | 10.86x |
| Car Shopping | 14.16% | 9.84x |
| Trucking | 5.51% | 9.82x |
| Motorcycles & Snowmobiles | 5.94% | 9.82x |
| Auto Tires & Parts Repair Researchers | 1.43% | 9.48x |
| Classic Car Enthusiasts | 12.39% | 9.04x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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