Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Lexus Vehicle Shoppers.
| Interest | Composition | Index |
| Lexus Vehicle Shoppers | 27.70% | 18.28x |
| Auto Repair Researchers | 26.54% | 18.13x |
| Cadillac Vehicle Shoppers | 27.94% | 18.07x |
| In-Market Car Shoppers | 26.63% | 17.81x |
| Corvette Enthusiasts | 26.18% | 17.68x |
| Audi Vehicle Shoppers | 24.45% | 17.65x |
| Jaguar Vehicle Shoppers | 26.73% | 17.52x |
| Truck Shoppers | 27.11% | 16.88x |
| Car Buyers | 23.22% | 16.82x |
| Online Auto Shoppers | 26.49% | 16.77x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 1.79x |
| Bonobos | 0.10% | 1.40x |
| White House Black Market | 0.36% | 1.29x |
| Jos A. Bank Clothiers | 0.28% | 1.29x |
| Mens Wearhouse | 0.46% | 1.27x |
| Express | 0.03% | 1.25x |
| Uniqlo | 0.02% | 1.15x |
| Johnston and Murphy | 0.50% | 1.15x |
| Tommy Bahama | 0.03% | 1.15x |
| Armani | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 10.88% | 54.57x |
| benzworld.org | 6.70% | 54.17x |
| rmeuropean.com | 1.35% | 39.99x |
| autohausaz.com | 4.10% | 38.62x |
| carpartsdiscount.com | 1.93% | 30.36x |
| performancetrucks.net | 1.86% | 28.85x |
| dieselbombers.com | 1.20% | 27.22x |
| corvetteactioncenter.com | 1.04% | 26.17x |
| jaguarforums.com | 1.47% | 26.13x |
| dormanproducts.com | 1.33% | 25.84x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 11.67% | 16.31x |
| Auto Body Upkeep & Repair Researchers | 3.06% | 12.57x |
| Car Keys, Locks & Remotes | 5.81% | 12.16x |
| Motorsport Equipment | 5.09% | 11.86x |
| Auto Enthusiast Information Researchers | 7.71% | 11.13x |
| Motorcycles & Snowmobiles | 5.62% | 10.63x |
| Auto Tires & Parts Repair Researchers | 1.62% | 10.21x |
| Trucking | 5.80% | 9.68x |
| Car Shopping | 13.37% | 9.63x |
| Classic Car Enthusiasts | 12.19% | 9.29x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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