Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Volkswagen Vehicle Shopper.
| Interest | Composition | Index |
| Volkswagen Vehicle Shopper | 51.68% | 57.86x |
| Auto Show Enthusiasts | 42.99% | 43.02x |
| Kia Vehicle Shoppers | 40.26% | 39.72x |
| Tire Shoppers | 32.54% | 39.44x |
| Audi Vehicle Shoppers | 37.55% | 38.86x |
| Aftermarket Accessories Shoppers | 35.36% | 37.33x |
| Dodge Vehicle Shoppers | 46.94% | 37.29x |
| Auto Repair Researchers | 48.43% | 36.38x |
| Car Buyers | 39.16% | 36.35x |
| Corvette Enthusiasts | 40.50% | 35.24x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.31x |
| Banana Republic | 0.02% | 1.26x |
| Aeropostale | 0.02% | 1.25x |
| American Eagle Outfitters | 0.02% | 1.18x |
| Dressbarn | 0.02% | 1.17x |
| Victoria's Secret | 0.03% | 1.14x |
| Express | 0.02% | 1.11x |
| Old Navy | 0.03% | 1.07x |
| Hollister | 0.01% | 1.07x |
| Gymboree | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mercedesmedic.com.
| Website | Composition | Index |
| mercedesmedic.com | 3.88% | 68.03x |
| mercedesforum.com | 1.12% | 59.02x |
| benzworld.org | 7.35% | 53.83x |
| m5board.com | 1.29% | 50.71x |
| rangerovers.net | 1.38% | 45.25x |
| 5series.net | 1.09% | 44.57x |
| ctsvowners.com | 1.11% | 43.83x |
| superchevy.com | 1.06% | 43.81x |
| audizine.com | 4.37% | 43.47x |
| andysautosport.com | 2.22% | 43.28x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.21% | 37.99x |
| Auto Body Upkeep & Repair Researchers | 0.25% | 30.73x |
| Car Enthusiasts | 18.92% | 30.42x |
| Motorsport Equipment | 4.04% | 28.13x |
| Trucking | 2.76% | 24.85x |
| Auto Enthusiast Information Researchers | 8.58% | 22.02x |
| Hobby Drones & Remote-Controlled Cars | 0.06% | 19.31x |
| Classic Car Enthusiasts | 19.99% | 18.72x |
| Motorcycles & Snowmobiles | 13.47% | 16.59x |
| Car Shopping | 15.52% | 15.99x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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