Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 24.29% | 18.17x |
| In-Market Car Shoppers | 25.18% | 17.30x |
| Audi Vehicle Shoppers | 18.44% | 16.92x |
| Volvo Vehicle Shoppers | 18.96% | 16.57x |
| Corvette Enthusiasts | 22.94% | 16.27x |
| Honda Vehicle Shoppers | 20.98% | 16.07x |
| Land Rover Shoppers | 23.96% | 16.01x |
| Cadillac Vehicle Shoppers | 26.88% | 15.93x |
| Car Buyers | 18.48% | 15.73x |
| Nissan Vehicle Shoppers | 24.47% | 15.70x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.49x |
| J. Crew | 0.01% | 1.47x |
| Hollister | 0.02% | 1.39x |
| Michael Kors | 0.01% | 1.29x |
| H&M | 0.01% | 1.28x |
| Old Navy | 0.04% | 1.21x |
| Gymboree | 0.02% | 1.21x |
| Lane Bryant | 0.02% | 1.19x |
| Victoria's Secret | 0.03% | 1.18x |
| Banana Republic | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 11.14% | 51.73x |
| benzworld.org | 7.02% | 49.52x |
| mercedesmedic.com | 2.37% | 37.30x |
| dieselbombers.com | 1.04% | 24.96x |
| performancetrucks.net | 2.32% | 23.39x |
| gmtruckclub.com | 2.83% | 21.92x |
| jaguarforums.com | 1.14% | 21.46x |
| gmfullsize.com | 2.33% | 20.90x |
| superchevy.com | 1.37% | 20.69x |
| e46fanatics.com | 1.13% | 19.76x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Auto Body Upkeep & Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Body Upkeep & Repair Researchers | 0.25% | 15.61x |
| Car Keys, Locks & Remotes | 0.14% | 15.45x |
| Car Enthusiasts | 10.03% | 15.28x |
| Motorsport Equipment | 2.25% | 11.69x |
| Trucking | 2.23% | 11.59x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 11.16x |
| Auto Enthusiast Information Researchers | 4.24% | 10.33x |
| Trucks | 0.10% | 10.01x |
| Car Shopping | 13.79% | 9.96x |
| Auto Tires & Parts Repair Researchers | 0.10% | 9.40x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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