Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Volkswagen Vehicle Shopper.
| Interest | Composition | Index |
| Volkswagen Vehicle Shopper | 43.03% | 74.67x |
| Audi Vehicle Shoppers | 72.12% | 64.05x |
| Japanese Luxury Car Enthusiasts | 72.21% | 55.52x |
| Volvo Vehicle Shoppers | 63.80% | 54.25x |
| Auto Show Enthusiasts | 36.63% | 49.50x |
| Kia Vehicle Shoppers | 32.64% | 49.04x |
| Jaguar Vehicle Shoppers | 41.09% | 46.39x |
| Toyota Vehicle Shopper | 53.86% | 46.31x |
| Land Rover Shoppers | 73.57% | 45.90x |
| Auto Body Shoppers | 62.15% | 44.59x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.19x |
| Maurices | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mercedesmedic.com.
| Website | Composition | Index |
| mercedesmedic.com | 3.64% | 115.64x |
| mercedesforum.com | 1.17% | 93.99x |
| benzworld.org | 7.69% | 83.99x |
| m5board.com | 1.16% | 78.82x |
| ctsvowners.com | 1.04% | 65.91x |
| rangerovers.net | 1.46% | 65.80x |
| ls1gto.com | 1.12% | 64.17x |
| bimmerfest.com | 7.70% | 63.45x |
| e46fanatics.com | 2.29% | 62.60x |
| realoem.com | 1.58% | 62.18x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 21.11% | 42.01x |
| Auto Body Upkeep & Repair Researchers | 0.20% | 39.65x |
| Motorsport Equipment | 3.76% | 37.98x |
| Trucking | 1.93% | 36.73x |
| Auto Enthusiast Information Researchers | 7.81% | 28.22x |
| Classic Car Enthusiasts | 21.04% | 24.04x |
| Car Shopping | 7.65% | 23.63x |
| Power Tools | 0.83% | 22.43x |
| Motorcycles & Snowmobiles | 12.29% | 19.16x |
| Classic Car Purchase Researchers | 20.43% | 18.50x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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