Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Audi Vehicle Shoppers.
| Interest | Composition | Index |
| Audi Vehicle Shoppers | 22.11% | 13.51x |
| Corvette Enthusiasts | 22.98% | 12.95x |
| Jaguar Vehicle Shoppers | 23.19% | 12.80x |
| Auto Repair Researchers | 21.39% | 12.68x |
| Truck Shoppers | 22.48% | 12.15x |
| Acura Vehicle Shoppers | 20.11% | 12.09x |
| In-Market Car Shoppers | 21.50% | 11.99x |
| Car Buyers | 19.41% | 11.99x |
| Online Auto Shoppers | 20.12% | 11.82x |
| Ford Mustang Enthusiasts | 20.06% | 11.81x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.66x |
| Ralph Lauren | 0.01% | 1.38x |
| Free People | 0.02% | 1.30x |
| Columbia | 0.01% | 1.30x |
| REI | 0.02% | 1.24x |
| The North Face | 0.02% | 1.24x |
| Brooks Brothers | 0.03% | 1.23x |
| Joe's Jeans | 0.00% | 1.21x |
| Belk | 0.01% | 1.17x |
| Michael Kors | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 11.20% | 89.24x |
| mymbonline.com | 0.10% | 87.81x |
| benzworld.org | 7.62% | 84.65x |
| mercedesforum.com | 1.00% | 83.93x |
| slkworld.com | 0.73% | 73.05x |
| eurocharged.com | 0.02% | 72.01x |
| mercedesremotestart.com | 0.02% | 62.48x |
| mclaren.com | 0.09% | 62.26x |
| rmeuropean.com | 1.37% | 55.23x |
| pelicanparts.com | 0.96% | 55.15x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 13.03% | 17.74x |
| Motorcycles & Snowmobiles | 4.12% | 12.27x |
| Auto Body Upkeep & Repair Researchers | 5.38% | 12.06x |
| Car Keys, Locks & Remotes | 6.67% | 11.54x |
| Motorsport Equipment | 5.73% | 11.48x |
| Auto Enthusiast Information Researchers | 8.49% | 11.08x |
| Car Shopping | 8.76% | 9.72x |
| Classic Car Enthusiasts | 13.30% | 8.98x |
| Auto Tires & Parts Repair Researchers | 3.22% | 8.83x |
| Trucking | 7.75% | 8.43x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000
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