Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 23.21% | 17.68x |
| In-Market Car Shoppers | 25.30% | 17.09x |
| Lexus Vehicle Shoppers | 24.46% | 16.89x |
| Cadillac Vehicle Shoppers | 22.91% | 16.35x |
| Nissan Vehicle Shoppers | 24.59% | 16.22x |
| Land Rover Shoppers | 23.69% | 16.10x |
| Audi Vehicle Shoppers | 18.28% | 15.94x |
| Car Buyers | 17.93% | 15.71x |
| Volvo Vehicle Shoppers | 18.41% | 15.63x |
| Corvette Enthusiasts | 20.98% | 15.58x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.27x |
| White House Black Market | 0.01% | 1.17x |
| The Childrens Place | 0.01% | 1.10x |
| Express | 0.01% | 1.04x |
| Victoria's Secret | 0.02% | 0.99x |
| Journeys | 0.01% | 0.94x |
| Carhartt | 0.09% | 0.89x |
| Old Navy | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 7.71% | 49.62x |
| benzworld.org | 5.27% | 48.21x |
| mercedesmedic.com | 2.08% | 34.76x |
| performancetrucks.net | 1.79% | 23.10x |
| dormanproducts.com | 1.09% | 22.86x |
| gmtruckclub.com | 2.14% | 21.90x |
| gmfullsize.com | 1.92% | 20.46x |
| camaroz28.com | 1.00% | 20.39x |
| camaros.net | 1.03% | 19.89x |
| offshoreonly.com | 1.07% | 19.33x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 7.58% | 16.02x |
| Auto Body Upkeep & Repair Researchers | 0.67% | 13.89x |
| Car Keys, Locks & Remotes | 0.81% | 12.59x |
| Motorsport Equipment | 2.32% | 12.12x |
| Auctions & Repossessions | 0.15% | 11.99x |
| General Interest | 0.03% | 11.55x |
| Auto Enthusiast Information Researchers | 3.52% | 11.16x |
| Men's Fashion Shopping | 0.02% | 11.13x |
| Trucking | 2.87% | 10.94x |
| Auto Tires & Parts Repair Researchers | 0.33% | 10.68x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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