Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 26.52% | 18.34x |
| Lexus Vehicle Shoppers | 27.20% | 18.23x |
| Cadillac Vehicle Shoppers | 27.79% | 18.09x |
| Audi Vehicle Shoppers | 23.67% | 18.03x |
| In-Market Car Shoppers | 26.60% | 18.02x |
| Jaguar Vehicle Shoppers | 26.06% | 17.88x |
| Corvette Enthusiasts | 25.79% | 17.76x |
| Truck Shoppers | 25.83% | 17.19x |
| Land Rover Shoppers | 22.38% | 16.98x |
| Car Buyers | 22.79% | 16.91x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Armani.
| Location | Composition | Index |
| Armani | 0.02% | 1.33x |
| Tommy Bahama | 0.01% | 1.33x |
| Ann Taylor | 0.01% | 1.29x |
| Free People | 0.02% | 1.24x |
| Uniqlo | 0.01% | 1.23x |
| Ralph Lauren | 0.01% | 1.21x |
| Jos A. Bank Clothiers | 0.03% | 1.19x |
| The North Face | 0.01% | 1.16x |
| Brooks Brothers | 0.02% | 1.16x |
| Coach | 0.03% | 1.16x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 11.03% | 55.06x |
| benzworld.org | 6.68% | 54.47x |
| rmeuropean.com | 1.15% | 42.48x |
| autohausaz.com | 4.04% | 40.26x |
| mercedesmedic.com | 1.75% | 36.98x |
| carpartsdiscount.com | 1.80% | 31.33x |
| performancetrucks.net | 1.88% | 28.31x |
| dieselbombers.com | 1.13% | 27.21x |
| obd-codes.com | 1.01% | 25.91x |
| jaguarforums.com | 1.45% | 25.89x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 11.27% | 16.67x |
| Auto Body Upkeep & Repair Researchers | 2.87% | 13.11x |
| Car Keys, Locks & Remotes | 5.43% | 12.68x |
| Motorsport Equipment | 4.88% | 12.29x |
| Auto Enthusiast Information Researchers | 7.18% | 11.77x |
| Motorcycles & Snowmobiles | 5.46% | 10.73x |
| Car Shopping | 13.57% | 10.45x |
| Trucking | 5.39% | 10.16x |
| Auto Tires & Parts Repair Researchers | 1.43% | 9.98x |
| Classic Car Enthusiasts | 11.78% | 9.52x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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