Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 25.43% | 16.37x |
| In-Market Car Shoppers | 27.76% | 15.83x |
| Lexus Vehicle Shoppers | 26.59% | 15.67x |
| Audi Vehicle Shoppers | 21.65% | 15.32x |
| Land Rover Shoppers | 23.27% | 15.16x |
| Cadillac Vehicle Shoppers | 25.86% | 15.08x |
| Corvette Enthusiasts | 23.65% | 15.06x |
| Nissan Vehicle Shoppers | 22.43% | 15.00x |
| Jaguar Vehicle Shoppers | 25.01% | 14.96x |
| Acura Vehicle Shoppers | 22.09% | 14.73x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.35x |
| Journeys | 0.01% | 1.23x |
| Old Navy | 0.01% | 1.05x |
| Mens Wearhouse | 0.01% | 0.92x |
| Carhartt | 0.12% | 0.88x |
| Maurices | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 10.89% | 47.66x |
| benzworld.org | 7.40% | 45.98x |
| autohausaz.com | 1.77% | 37.42x |
| mercedesmedic.com | 2.85% | 32.90x |
| dieselbombers.com | 1.13% | 22.57x |
| performancetrucks.net | 2.23% | 22.56x |
| jaguarforums.com | 1.35% | 21.73x |
| gmtruckclub.com | 2.70% | 20.72x |
| rx7club.com | 1.11% | 20.39x |
| camaroz28.com | 1.47% | 19.71x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Car Enthusiasts.
| Content Affinity | Composition | Index |
| Car Enthusiasts | 10.88% | 16.51x |
| Environmentally Friendly Cars | 0.02% | 13.99x |
| Auto Body Upkeep & Repair Researchers | 1.91% | 13.93x |
| Car Keys, Locks & Remotes | 2.86% | 13.11x |
| Motorsport Equipment | 4.10% | 12.94x |
| Texas Off-Roading | 0.04% | 11.91x |
| Trucking | 4.41% | 11.09x |
| Auto Enthusiast Information Researchers | 5.71% | 10.94x |
| Auto Tires & Parts Repair Researchers | 0.87% | 10.16x |
| Car Shopping | 17.27% | 9.68x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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