Explore the Mercedes-Benz Vehicle Shoppers Audience
Below you'll find more information about the Mercedes-Benz Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mercedes-Benz Vehicle Shoppers audience.
INTERESTS
The Mercedes-Benz Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mercedes-Benz Vehicle Shoppers audience is In-Market Car Shoppers.
| Interest | Composition | Index |
| In-Market Car Shoppers | 26.75% | 14.00x |
| Auto Repair Researchers | 25.58% | 13.75x |
| Lexus Vehicle Shoppers | 26.63% | 13.10x |
| Nissan Vehicle Shoppers | 23.01% | 13.09x |
| Online Auto Shoppers | 27.86% | 12.92x |
| Land Rover Shoppers | 23.46% | 12.91x |
| Audi Vehicle Shoppers | 21.34% | 12.59x |
| Corvette Enthusiasts | 22.75% | 12.58x |
| Jaguar Vehicle Shoppers | 24.54% | 12.50x |
| Cadillac Vehicle Shoppers | 26.34% | 12.43x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mercedes-Benz Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mercedes-Benz Vehicle Shoppers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.48x |
| Express | 0.01% | 1.27x |
| Mens Wearhouse | 0.01% | 1.14x |
| Victoria's Secret | 0.01% | 1.04x |
| Carhartt | 0.12% | 0.86x |
| Old Navy | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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WEBSITES
The Mercedes-Benz Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mercedes-Benz Vehicle Shoppers audience is mbworld.org.
| Website | Composition | Index |
| mbworld.org | 9.95% | 38.79x |
| benzworld.org | 6.73% | 37.40x |
| autohausaz.com | 1.31% | 30.79x |
| mercedesmedic.com | 2.77% | 27.31x |
| dieselbombers.com | 1.01% | 19.28x |
| performancetrucks.net | 2.07% | 19.03x |
| jaguarforums.com | 1.26% | 18.17x |
| gmtruckclub.com | 2.49% | 17.64x |
| camaros.net | 1.34% | 16.80x |
| camaroz28.com | 1.35% | 16.78x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mercedes-Benz Vehicle Shoppers audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.04% | 16.81x |
| Car Enthusiasts | 9.78% | 13.40x |
| Auto Body Upkeep & Repair Researchers | 1.44% | 11.47x |
| Car Keys, Locks & Remotes | 1.91% | 10.45x |
| Motorsport Equipment | 3.44% | 10.26x |
| Auto Enthusiast Information Researchers | 5.16% | 9.21x |
| Trucking | 3.84% | 9.08x |
| Auctions & Repossessions | 0.28% | 8.93x |
| Auto Tires & Parts Repair Researchers | 0.70% | 8.72x |
| Car Shopping | 18.48% | 8.27x |
Composition Percentage:
The overlap percentage between the Mercedes-Benz Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mercedes-Benz Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mercedes-Benz Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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