Dstillery Audiences

METAL DETECTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Metal Detecting Enthusiasts Audience

Below you'll find more information about the Metal Detecting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Metal Detecting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Metal Detecting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal Detecting Enthusiasts audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 36.99% 23.34x
Product Manuals Researchers 37.86% 22.04x
Off the Grid Living Enthusiasts 40.58% 20.85x
Outdoors Enthusiasts 38.27% 20.70x
Lawn and Home Pest Control Researchers 33.61% 20.14x
Antiquing Enthusiasts 34.73% 19.82x
Tractor Shoppers 34.17% 19.27x
Archery Enthusiasts 32.32% 19.13x
Gun Rights Advocates 36.73% 19.12x
RV Shoppers 31.91% 19.05x
Composition Percentage: The overlap percentage between the Metal Detecting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Metal Detecting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal Detecting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal Detecting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.36x
Eddie Bauer 0.02% 1.31x
Express Outlets 0.00% 1.19x
Belk 0.02% 1.12x
Lane Bryant 0.04% 1.00x
Dressbarn 0.04% 0.96x
LL Bean 0.00% 0.94x
Ann Taylor 0.11% 0.86x
American Eagle Outfitters 0.04% 0.81x
Old Navy 0.04% 0.81x
Composition Percentage: The overlap percentage between the Metal Detecting Enthusiasts audience and the Location attribute.
Index: A comparison of the Metal Detecting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal Detecting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal Detecting Enthusiasts audience is treasurenet.com.

Website Composition Index
treasurenet.com 2.07% 111.44x
metaldetector.com 2.42% 74.99x
personaldefenseworld.com 2.04% 57.47x
bushnell.com 1.06% 54.75x
guns.com 1.25% 54.21x
iboats.com 1.48% 52.66x
usacoinbook.com 4.77% 49.96x
baileysonline.com 1.82% 48.03x
brownells.com 4.94% 47.51x
collectorsfirearms.com 1.42% 46.74x
Composition Percentage: The overlap percentage between the Metal Detecting Enthusiasts audience and the Web attribute.
Index: A comparison of the Metal Detecting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal Detecting Enthusiasts audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.37% 22.64x
Collectibles - Coins & Sports Cards 9.35% 20.48x
Home Improvement Contractor 4.33% 20.38x
Handyman Tools 0.07% 18.80x
Survival Guides 0.86% 18.72x
Auctions & Repossessions 2.23% 16.08x
Power Tools 7.95% 15.95x
Flags & Trump 0.17% 15.80x
Discount Shopping 8.90% 15.24x
Home Décor, Furniture, & Decorating 0.08% 14.74x
Composition Percentage: The overlap percentage between the Metal Detecting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Metal Detecting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal Detecting Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female