Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 2.5 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 60.49% 35.57x
Classic Rock Fans 58.81% 33.67x
Musical Instrument Purchasers 58.26% 33.49x
Jamband Fans 49.31% 30.53x
TV Advertising Professionals 41.55% 30.06x
Entertainment Industry Decision Makers 41.86% 29.36x
Comedy Fans 46.17% 28.73x
Mens Fitness Publication Readers 40.64% 28.39x
Vinyl Record Collectors 46.33% 27.64x
Horror Movie Fans 47.58% 27.08x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.50x
Dressbarn 0.01% 1.34x
Express 0.01% 1.31x
Lane Bryant 0.01% 1.30x
White House Black Market 0.01% 1.29x
American Eagle Outfitters 0.01% 1.29x
Victoria's Secret 0.02% 1.27x
Carhartt 0.20% 1.21x
Maurices 0.02% 1.18x
Journeys 0.02% 1.14x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.

Website Composition Index
theprp.com 6.83% 45.10x
planetrock.com 1.26% 43.95x
invisibleoranges.com 1.39% 43.43x
metalheadzone.com 8.29% 41.48x
vhnd.com 1.42% 41.42x
metalsucks.net 14.07% 36.62x
revolvermag.com 10.18% 35.86x
metaladdicts.com 4.35% 35.61x
metalwani.com 5.70% 34.65x
kerrang.com 13.52% 34.56x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 22.14% 23.44x
Music Concerts 51.07% 21.95x
Guitars & Instruments 12.90% 19.63x
London Tourism & Events 0.22% 15.26x
Assorted Topics (Power Trains, Drones, Web Design) 1.69% 14.98x
Australia & New Zealand Media 4.57% 14.91x
Assorted Topics (Toys, T-Shirts, Volvos) 0.08% 14.74x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 14.46x
Music Production 3.45% 14.17x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 14.10x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male