Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 2 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 48.89% 66.10x
Guitar Enthusiasts 69.27% 50.88x
Musical Instrument Purchasers 68.43% 49.69x
Vinyl Record Collectors 35.36% 45.19x
Grateful Dead Fans 43.68% 45.15x
Live Concert Fans 38.62% 39.82x
Jamband Fans 41.36% 39.80x
Mens Fitness Publication Readers 15.82% 39.70x
Retired Government Employees 8.73% 39.19x
TV Advertising Professionals 19.06% 37.84x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.36x
Zumiez 0.01% 1.34x
Gymboree 0.01% 1.11x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is vhnd.com.

Website Composition Index
vhnd.com 3.00% 60.82x
lambgoat.com 2.59% 59.54x
theprp.com 8.73% 59.28x
metalsucks.net 10.84% 57.05x
alternativenation.net 4.79% 52.97x
guitar.com 15.29% 52.84x
metalinjection.net 15.51% 52.31x
metaladdicts.com 4.60% 52.00x
rockcelebrities.net 17.45% 46.99x
metalwani.com 8.87% 46.03x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 11.76% 31.36x
Music Concerts 45.62% 29.33x
Guitars & Instruments 26.82% 24.34x
Music Production 1.07% 15.24x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.30% 14.42x
Assorted Topics (Freebies, Gardens, Jewelry) 0.86% 13.54x
Collectibles - Toys & Collectibles 9.16% 12.36x
Quebec Vacations 0.53% 12.31x
Military & Law Enforcement 7.22% 12.30x
Action Sports 0.08% 12.17x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male