Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 2.6 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 61.63% 48.21x
Classic Rock Fans 60.89% 46.58x
Musical Instrument Purchasers 60.01% 45.31x
TV Advertising Professionals 43.93% 42.47x
Entertainment Industry Decision Makers 44.15% 41.75x
Jamband Fans 52.47% 41.70x
Mens Fitness Publication Readers 40.99% 41.03x
Comedy Fans 46.73% 39.67x
Liberal News Readers 38.32% 38.70x
Entertainment & Tabloid Magazine Readers 41.85% 38.40x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Journeys.

Location Composition Index
Journeys 0.02% 1.28x
Carhartt 0.18% 1.25x
Dressbarn 0.01% 1.15x
Maurices 0.02% 1.10x
Mens Wearhouse 0.01% 1.06x
American Eagle Outfitters 0.01% 1.03x
White House Black Market 0.01% 1.00x
Express 0.01% 0.98x
Victoria's Secret 0.02% 0.96x
Old Navy 0.02% 0.95x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 6.09% 62.45x
invisibleoranges.com 1.18% 60.68x
theprp.com 6.92% 56.67x
metaladdicts.com 3.98% 56.06x
metalsucks.net 14.44% 53.47x
revolvermag.com 8.72% 50.52x
guitarplayer.com 6.49% 50.06x
kerrang.com 12.13% 49.58x
metalwani.com 5.30% 48.94x
metalinjection.net 21.25% 48.16x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 19.20% 29.15x
Music Concerts 48.74% 24.19x
Guitars & Instruments 11.10% 23.45x
London Tourism & Events 0.14% 19.66x
Assorted Topics (Power Trains, Drones, Web Design) 1.31% 19.12x
Australia & New Zealand Media 3.60% 18.64x
Local & Travel England - North Midlands 0.07% 16.78x
Costumes 0.05% 16.66x
Collectibles - Toys & Collectibles 16.27% 16.38x
Music Production 2.80% 16.32x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male