Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 1.7 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 62.29% 56.94x
Classic Rock Fans 63.63% 55.62x
Musical Instrument Purchasers 62.28% 52.62x
Jamband Fans 50.93% 50.88x
TV Advertising Professionals 30.07% 46.47x
Mens Fitness Publication Readers 26.05% 46.29x
Entertainment Industry Decision Makers 31.36% 43.86x
Vinyl Record Collectors 50.25% 43.08x
Advertising Professionals 28.52% 41.00x
Comedy Fans 38.55% 40.95x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Talbots.

Location Composition Index
Talbots 0.01% 1.64x
Zumiez 0.01% 1.30x
Jos A. Bank Clothiers 0.01% 1.27x
Gymboree 0.01% 1.24x
American Eagle Outfitters 0.01% 1.16x
The Childrens Place 0.02% 1.13x
Journeys 0.02% 1.11x
Lane Bryant 0.01% 1.04x
Gap 0.01% 1.04x
Chicos 0.01% 1.03x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is premierguitar.com.

Website Composition Index
premierguitar.com 1.31% 65.91x
bravewords.com 8.12% 64.88x
vhnd.com 4.17% 64.69x
theprp.com 11.62% 61.64x
invisibleoranges.com 1.32% 60.98x
kerrang.com 10.03% 60.23x
metalsucks.net 22.07% 57.90x
sonicperspectives.com 1.34% 57.47x
prowrestlingsheet.com 1.32% 49.18x
metalinjection.net 19.78% 48.03x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 19.55% 38.54x
Music Concerts 58.00% 27.17x
Guitars & Instruments 26.40% 25.42x
Music Production 2.19% 18.63x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.14% 17.30x
Australia & New Zealand Media 1.26% 16.20x
Local & Travel England - Northern England 0.16% 15.41x
Collectibles - Toys & Collectibles 12.31% 14.44x
Local & Travel England - North Midlands 0.07% 14.42x
Ireland Cluster 2.18% 14.39x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male