METAL AND ROCK MUSIC FANS

Audience Size: 2.2 Million Devices

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Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest	Composition	Index
Guitar Enthusiasts	63.28%	49.53x
Classic Rock Fans	64.45%	47.35x
Musical Instrument Purchasers	62.07%	46.53x
TV Advertising Professionals	38.64%	42.59x
Jamband Fans	52.96%	42.28x
Entertainment Industry Decision Makers	40.42%	41.19x
Mens Fitness Publication Readers	37.56%	40.54x
Entertainment & Tabloid Magazine Readers	39.85%	38.42x
Advertising Professionals	36.13%	37.47x
Liberal News Readers	36.56%	37.44x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	1.42x
Mens Wearhouse	0.04%	1.29x
Carhartt	0.24%	1.13x
J. Crew	0.01%	1.12x
White House Black Market	0.02%	1.12x
American Eagle Outfitters	0.02%	1.10x
Old Navy	0.04%	1.07x
Hollister	0.01%	1.04x
Journeys	0.03%	1.04x
Banana Republic	0.02%	1.02x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is invisibleoranges.com.

Website	Composition	Index
invisibleoranges.com	1.18%	59.80x
theprp.com	7.87%	57.05x
metalsucks.net	18.56%	56.39x
alternativenation.net	8.50%	56.30x
bravewords.com	6.57%	54.76x
metaladdicts.com	2.42%	53.23x
premierguitar.com	2.74%	52.77x
vhnd.com	5.11%	51.41x
newsarama.com	2.12%	47.26x
kerrang.com	12.83%	46.17x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity	Composition	Index
Live Music	18.53%	32.46x
Guitars & Instruments	17.01%	24.96x
Music Concerts	54.32%	24.59x
Australia & New Zealand Media	2.21%	17.97x
Mysticism	0.07%	17.36x
Vaping	0.06%	16.85x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor)	0.26%	16.52x
Local & Travel England - North Midlands	0.08%	16.46x
Ireland Cluster	4.63%	16.42x
Music Production	2.30%	16.36x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male