Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 2.4 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 58.54% 44.48x
Classic Rock Fans 55.22% 42.42x
Musical Instrument Purchasers 55.50% 42.25x
Jamband Fans 47.20% 39.51x
Horror Movie Fans 46.32% 35.63x
Comedy Fans 45.21% 35.60x
Entertainment Industry Decision Makers 37.72% 34.73x
Movie and Game Review Readers 42.76% 34.34x
TV Advertising Professionals 38.32% 33.87x
Mens Fitness Publication Readers 37.30% 33.42x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.57x
Journeys 0.06% 1.33x
REI 0.01% 1.18x
Talbots 0.03% 1.17x
Old Navy 0.09% 1.16x
Zumiez 0.07% 1.15x
Eddie Bauer 0.02% 1.14x
Brooks Brothers 0.02% 1.12x
Lane Bryant 0.04% 1.12x
Express 0.03% 1.12x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is vanswarpedtour.com.

Website Composition Index
vanswarpedtour.com 1.77% 55.60x
decibelmagazine.com 1.44% 53.00x
invisibleoranges.com 1.15% 52.48x
alternativenation.net 2.94% 51.18x
theprp.com 6.72% 50.62x
metalsucks.net 12.96% 47.81x
planetrock.com 1.93% 45.34x
darklyrics.com 1.33% 45.01x
revolvermag.com 8.24% 44.80x
vhnd.com 1.67% 43.58x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 20.50% 26.19x
Music Concerts 44.43% 25.89x
Guitars & Instruments 10.96% 18.50x
Content Streamers & Downloaders 0.05% 16.68x
Music Production 3.59% 16.39x
Assorted Topics (Toys, T-Shirts, Volvos) 0.21% 16.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 15.32x
Australia & New Zealand Media 4.82% 14.41x
Local & Travel England - North Midlands 0.05% 14.04x
Assorted Topics (Viral Media, Paid Traffic) 6.42% 13.98x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male