Explore the Metal and Rock Music Fans Audience
Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.
INTERESTS
The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.
| Interest | Composition | Index |
| Guitar Enthusiasts | 34.19% | 20.66x |
| Musical Instrument Purchasers | 33.18% | 19.41x |
| Jamband Fans | 29.48% | 18.75x |
| Horror Movie Fans | 29.56% | 17.78x |
| Comedy Fans | 27.09% | 17.23x |
| Movie and Game Review Readers | 23.21% | 16.72x |
| Blockbuster Movie Fans | 27.86% | 16.18x |
| Entertainment Industry Decision Makers | 21.16% | 15.70x |
| TV Advertising Professionals | 20.21% | 15.09x |
| Techies | 20.00% | 15.07x |
Composition Percentage:
The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
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APPAREL RETAILERS
The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.28x |
| Supreme | 0.00% | 1.14x |
| REI | 0.02% | 1.09x |
| Columbia | 0.01% | 1.07x |
| Hugo Boss | 0.02% | 1.04x |
| American Apparel | 0.03% | 1.03x |
| Joe's Jeans | 0.00% | 1.00x |
| Carhartt | 0.20% | 0.99x |
| Urban Outfitters | 0.04% | 0.98x |
| Zumiez | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
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WEBSITES
The Metal and Rock Music Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.
| Website | Composition | Index |
| theprp.com | 4.00% | 52.42x |
| metalsucks.net | 4.43% | 49.10x |
| decibelmagazine.com | 1.03% | 48.37x |
| vhnd.com | 1.06% | 47.34x |
| revolvermag.com | 4.15% | 45.66x |
| darklyrics.com | 1.34% | 45.57x |
| alternativenation.net | 3.64% | 45.41x |
| metalinjection.net | 6.82% | 45.08x |
| guitarworld.com | 8.39% | 39.91x |
| metalheadzone.com | 1.08% | 39.32x |
Composition Percentage:
The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Music Concerts.
| Content Affinity | Composition | Index |
| Music Concerts | 28.43% | 18.31x |
| Live Music | 10.36% | 17.57x |
| Guitars & Instruments | 7.40% | 11.18x |
| Music Production | 3.33% | 10.23x |
| Music Magazines | 36.42% | 10.22x |
| Edgy Content | 14.45% | 9.61x |
| Movie Reviews | 8.60% | 9.10x |
| Collectibles - Toys & Collectibles | 12.66% | 9.01x |
| Assorted Topics #11153 (Viral Media, Paid Traffic) | 6.27% | 8.88x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.22% | 8.87x |
Composition Percentage:
The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
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DEMOGRAPHICS
The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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