Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 2.6 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 61.85% 44.20x
Classic Rock Fans 61.37% 43.46x
Musical Instrument Purchasers 61.00% 40.68x
TV Advertising Professionals 40.66% 37.93x
Jamband Fans 52.66% 37.23x
Entertainment Industry Decision Makers 41.39% 37.05x
Mens Fitness Publication Readers 39.03% 36.20x
Entertainment & Tabloid Magazine Readers 40.84% 34.55x
Advertising Professionals 36.65% 34.36x
Liberal News Readers 37.81% 34.03x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.15x
Chicos 0.02% 1.15x
Buckle 0.02% 1.12x
Maurices 0.03% 1.12x
Gymboree 0.01% 1.11x
Hollister 0.01% 1.11x
Victoria's Secret 0.03% 1.10x
Carhartt 0.18% 1.04x
White House Black Market 0.02% 1.04x
Dressbarn 0.01% 1.03x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 2.83% 64.64x
invisibleoranges.com 1.25% 56.83x
metaladdicts.com 2.80% 55.78x
theprp.com 6.99% 55.13x
metalsucks.net 17.52% 52.22x
alternativenation.net 11.50% 51.58x
popmatters.com 1.09% 49.04x
lordsofpain.net 1.51% 48.34x
vhnd.com 4.53% 47.33x
bravewords.com 6.61% 45.87x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 18.89% 31.14x
Guitars & Instruments 15.10% 23.76x
Music Concerts 52.44% 22.20x
Australia & New Zealand Media 2.75% 17.61x
Environmental Conservation 0.09% 17.44x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.48% 16.91x
Hobby Drones & Remote-Controlled Cars 0.11% 16.62x
Ireland Cluster 5.86% 16.50x
Collectibles - Toys & Collectibles 14.68% 16.03x
Assorted Topics (Power Trains, Drones, Web Design) 0.42% 15.90x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male