Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 4.3 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 61.20% 34.00x
Classic Rock Fans 54.60% 33.47x
Musical Instrument Purchasers 58.95% 31.49x
Jamband Fans 48.92% 30.40x
Comedy Fans 47.16% 29.09x
Horror Movie Fans 46.20% 28.23x
Entertainment Industry Decision Makers 41.25% 28.07x
TV Advertising Professionals 43.03% 27.15x
Movie and Game Review Readers 47.05% 26.66x
Blockbuster Movie Fans 42.41% 26.55x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Buckle.

Location Composition Index
Buckle 0.05% 1.24x
Tommy Bahama 0.01% 1.24x
Carhartt 0.32% 1.24x
Zumiez 0.07% 1.19x
Free People 0.02% 1.19x
Lane Bryant 0.04% 1.17x
Hollister 0.04% 1.17x
Madewell 0.02% 1.17x
Journeys 0.09% 1.16x
REI 0.01% 1.15x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.

Website Composition Index
theprp.com 6.85% 46.54x
decibelmagazine.com 1.15% 45.14x
invisibleoranges.com 1.20% 44.07x
vhnd.com 1.42% 42.82x
vanswarpedtour.com 1.02% 39.39x
metalsucks.net 11.85% 38.92x
darklyrics.com 1.10% 37.34x
planetrock.com 1.79% 37.26x
metalwani.com 2.47% 36.97x
metaladdicts.com 1.76% 36.80x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 19.13% 23.75x
Music Concerts 42.95% 22.41x
Guitars & Instruments 10.95% 16.78x
Content Streamers & Downloaders 0.03% 16.14x
Assorted Topics (Toys, T-Shirts, Volvos) 0.17% 14.67x
Music Production 3.43% 14.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 13.97x
Australia & New Zealand Media 4.40% 13.86x
Assorted Topics (Viral Media, Paid Traffic) 5.70% 13.35x
Assorted Topics (Power Trains, Drones, Web Design) 1.49% 12.99x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male