Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 5.3 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 34.19% 20.66x
Musical Instrument Purchasers 33.18% 19.41x
Jamband Fans 29.48% 18.75x
Horror Movie Fans 29.56% 17.78x
Comedy Fans 27.09% 17.23x
Movie and Game Review Readers 23.21% 16.72x
Blockbuster Movie Fans 27.86% 16.18x
Entertainment Industry Decision Makers 21.16% 15.70x
TV Advertising Professionals 20.21% 15.09x
Techies 20.00% 15.07x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.28x
Supreme 0.00% 1.14x
REI 0.02% 1.09x
Columbia 0.01% 1.07x
Hugo Boss 0.02% 1.04x
American Apparel 0.03% 1.03x
Joe's Jeans 0.00% 1.00x
Carhartt 0.20% 0.99x
Urban Outfitters 0.04% 0.98x
Zumiez 0.03% 0.98x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.

Website Composition Index
theprp.com 4.00% 52.42x
metalsucks.net 4.43% 49.10x
decibelmagazine.com 1.03% 48.37x
vhnd.com 1.06% 47.34x
revolvermag.com 4.15% 45.66x
darklyrics.com 1.34% 45.57x
alternativenation.net 3.64% 45.41x
metalinjection.net 6.82% 45.08x
guitarworld.com 8.39% 39.91x
metalheadzone.com 1.08% 39.32x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 28.43% 18.31x
Live Music 10.36% 17.57x
Guitars & Instruments 7.40% 11.18x
Music Production 3.33% 10.23x
Music Magazines 36.42% 10.22x
Edgy Content 14.45% 9.61x
Movie Reviews 8.60% 9.10x
Collectibles - Toys & Collectibles 12.66% 9.01x
Assorted Topics #11153 (Viral Media, Paid Traffic) 6.27% 8.88x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.22% 8.87x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male