Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 5.2 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 35.31% 21.21x
Musical Instrument Purchasers 34.64% 19.94x
Jamband Fans 29.95% 19.53x
Horror Movie Fans 29.81% 18.38x
Comedy Fans 28.20% 17.59x
Movie and Game Review Readers 24.98% 17.13x
Music Trivia Researchers 27.11% 16.43x
Entertainment Industry Decision Makers 21.97% 16.37x
Blockbuster Movie Fans 29.00% 16.20x
TV Advertising Professionals 21.41% 15.68x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.42x
American Apparel 0.04% 1.21x
Levi Strauss 0.01% 1.10x
Madewell 0.02% 1.10x
Express Outlets 0.00% 1.09x
Zumiez 0.03% 1.09x
Joe's Jeans 0.01% 1.09x
Mens Wearhouse 0.24% 1.05x
Michael Kors 0.02% 1.05x
Ann Taylor 0.03% 1.04x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.

Website Composition Index
theprp.com 3.89% 53.05x
revolvermag.com 4.24% 50.35x
alternativenation.net 3.20% 49.91x
metalsucks.net 4.46% 49.43x
metalheadzone.com 1.07% 47.65x
vhnd.com 1.08% 46.63x
darklyrics.com 1.11% 46.51x
metalinjection.net 6.23% 45.58x
vanswarpedtour.com 3.27% 41.91x
guitarworld.com 8.69% 39.89x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 29.54% 19.08x
Live Music 10.54% 17.96x
Guitars & Instruments 7.71% 11.77x
Music Production 3.33% 10.96x
Music Magazines 39.51% 10.29x
Edgy Content 14.98% 10.22x
Collectibles - Toys & Collectibles 12.65% 9.73x
Assorted Topics (Toys, T-Shirts, Volvos) 0.19% 9.65x
Assorted Topics (Viral Media, Paid Traffic) 6.07% 9.56x
Assorted Topics (Television, Origami, Men's Health) 0.17% 9.45x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male