Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 3.3 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 58.06% 38.30x
Classic Rock Fans 56.55% 36.74x
Musical Instrument Purchasers 55.46% 35.95x
Jamband Fans 48.71% 32.21x
TV Advertising Professionals 40.60% 31.47x
Comedy Fans 46.17% 30.92x
Entertainment Industry Decision Makers 40.80% 30.71x
Mens Fitness Publication Readers 40.24% 30.02x
Horror Movie Fans 45.89% 29.29x
Movie and Game Review Readers 42.94% 29.06x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.43x
Mens Wearhouse 0.02% 1.33x
Carhartt 0.21% 1.26x
Chicos 0.01% 1.18x
Journeys 0.01% 1.10x
Victoria's Secret 0.01% 1.02x
Old Navy 0.01% 0.97x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.

Website Composition Index
theprp.com 6.65% 51.63x
invisibleoranges.com 1.30% 48.68x
planetrock.com 1.58% 46.72x
vhnd.com 1.53% 45.21x
metalheadzone.com 9.70% 43.73x
metalsucks.net 11.57% 43.35x
metaladdicts.com 3.43% 40.43x
spirit-of-metal.com 1.00% 39.13x
revolvermag.com 10.65% 38.21x
kerrang.com 13.02% 35.91x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 19.63% 25.99x
Music Concerts 48.66% 24.53x
Guitars & Instruments 12.13% 20.70x
Environmental Conservation 0.09% 17.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 17.18x
Local & Travel England - North Midlands 0.10% 16.20x
Australia & New Zealand Media 4.32% 15.83x
London Tourism & Events 0.19% 15.71x
Assorted Topics (Power Trains, Drones, Web Design) 1.69% 15.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 14.78x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male