METAL AND ROCK MUSIC FANS

Audience Size: 3.1 Million Devices

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Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest	Composition	Index
Guitar Enthusiasts	59.39%	40.15x
Classic Rock Fans	56.00%	38.73x
Musical Instrument Purchasers	56.00%	37.57x
Jamband Fans	49.08%	33.43x
Comedy Fans	45.21%	32.91x
TV Advertising Professionals	39.65%	32.20x
Entertainment Industry Decision Makers	40.16%	31.65x
Mens Fitness Publication Readers	38.75%	31.41x
Movie and Game Review Readers	43.57%	30.77x
Horror Movie Fans	45.61%	30.68x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Buckle.

Location	Composition	Index
Buckle	0.01%	1.67x
Jos A. Bank Clothiers	0.01%	1.58x
Banana Republic	0.01%	1.41x
Maurices	0.01%	1.40x
Journeys	0.01%	1.36x
Carhartt	0.17%	1.35x
Chicos	0.01%	1.28x
Victoria's Secret	0.02%	1.25x
The Childrens Place	0.01%	1.24x
Old Navy	0.01%	1.05x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.

Website	Composition	Index
theprp.com	6.71%	57.38x
decibelmagazine.com	1.09%	56.03x
invisibleoranges.com	1.37%	51.12x
vhnd.com	1.49%	49.04x
gnrcentral.com	1.01%	44.35x
metalwani.com	3.07%	43.52x
metalsucks.net	12.45%	43.13x
planetrock.com	2.05%	43.00x
bassplayer.com	1.22%	41.96x
metaladdicts.com	3.14%	40.81x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity	Composition	Index
Live Music	20.29%	28.52x
Music Concerts	50.78%	25.60x
Guitars & Instruments	12.59%	21.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.07%	18.19x
Music Production	3.64%	17.17x
London Tourism & Events	0.23%	16.70x
Environmental Conservation	0.08%	16.62x
Assorted Topics (Power Trains, Drones, Web Design)	1.78%	16.05x
Australia & New Zealand Media	4.40%	15.64x
Local & Travel England - North Midlands	0.08%	15.49x

Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.

Index: A comparison of the Metal and Rock Music Fans audience to the internet population.

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male