Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 5.2 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 35.02% 19.92x
Musical Instrument Purchasers 33.73% 18.67x
Jamband Fans 29.19% 18.23x
Horror Movie Fans 29.42% 17.39x
Comedy Fans 26.70% 16.60x
Movie and Game Review Readers 22.62% 16.32x
Blockbuster Movie Fans 26.69% 15.99x
Entertainment Industry Decision Makers 21.05% 14.98x
Mens Fitness Publication Readers 18.66% 14.44x
Techies 18.96% 14.43x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.25x
REI 0.02% 1.25x
Free People 0.02% 1.15x
American Apparel 0.03% 1.12x
Levi Strauss 0.01% 1.07x
Gymboree 0.03% 1.06x
American Eagle Outfitters 0.05% 1.06x
Calvin Klein 0.01% 1.05x
Carhartt 0.20% 1.05x
Patagonia 0.01% 1.03x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is eddietrunk.com.

Website Composition Index
eddietrunk.com 0.11% 67.07x
avengedsevenfoldnews.com 0.06% 61.91x
winbuzzer.com 0.08% 61.76x
mydish.com 0.06% 61.64x
theprp.com 3.48% 59.75x
roadrunnerrecords.com 0.07% 58.54x
mfgday.com 0.06% 57.01x
jacksonguitars.com 0.13% 56.50x
knac.com 0.14% 55.49x
gnrcentral.com 0.43% 54.89x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 27.32% 19.01x
Live Music 9.86% 18.13x
Guitars & Instruments 6.87% 11.39x
Music Magazines 33.43% 10.57x
Music Production 3.16% 10.31x
Edgy Content 13.26% 9.61x
Movie Reviews 7.81% 9.19x
Collectibles - Toys & Collectibles 12.05% 9.01x
Assorted Topics #11153 (Viral Media, Paid Traffic) 6.05% 8.59x
Movie & Comic Book News 25.59% 8.53x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999