Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 1.7 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 65.58% 62.15x
Guitar Enthusiasts 70.59% 57.96x
Musical Instrument Purchasers 69.83% 57.00x
Jamband Fans 42.97% 49.81x
Vinyl Record Collectors 45.05% 44.87x
Live Concert Fans 38.62% 43.40x
Mens Fitness Publication Readers 12.80% 36.64x
TV Advertising Professionals 14.84% 35.69x
Entertainment Industry Decision Makers 16.74% 35.07x
Horror Movie Fans 36.10% 31.91x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.53x
Mens Wearhouse 0.02% 1.38x
Maurices 0.04% 1.24x
LOFT 0.01% 1.19x
Aeropostale 0.02% 1.11x
Old Navy 0.02% 1.10x
Victoria's Secret 0.02% 1.10x
White House Black Market 0.02% 1.10x
Journeys 0.03% 1.01x
J. Crew 0.01% 1.00x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is vhnd.com.

Website Composition Index
vhnd.com 3.19% 67.25x
metalsucks.net 14.81% 62.19x
bravewords.com 7.81% 59.75x
theprp.com 11.96% 59.46x
lambgoat.com 4.18% 59.43x
kerrang.com 5.51% 58.68x
metalwani.com 11.90% 56.26x
gnrcentral.com 1.74% 56.00x
invisibleoranges.com 1.03% 55.18x
metaladdicts.com 4.55% 54.78x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 16.33% 35.18x
Music Concerts 63.79% 27.57x
Guitars & Instruments 31.24% 27.00x
Music Production 1.62% 18.40x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.58% 12.47x
Ireland Cluster 0.99% 11.61x
Music Education 0.16% 11.52x
Nature & Wildlife 2.28% 11.33x
Action Sports 0.12% 11.19x
Collectibles - Toys & Collectibles 10.94% 11.15x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male