Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 1.6 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 61.46% 47.71x
Guitar Enthusiasts 62.86% 47.56x
Musical Instrument Purchasers 61.27% 45.14x
TV Advertising Professionals 41.98% 42.63x
Jamband Fans 53.14% 42.56x
Entertainment Industry Decision Makers 42.64% 41.73x
Mens Fitness Publication Readers 39.94% 40.75x
Entertainment & Tabloid Magazine Readers 42.32% 38.50x
Advertising Professionals 39.44% 38.42x
Liberal News Readers 38.54% 38.00x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.82x
Old Navy 0.01% 1.53x
Journeys 0.01% 1.39x
Carhartt 0.08% 1.16x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 3.93% 51.98x
invisibleoranges.com 1.11% 49.55x
metaladdicts.com 3.26% 48.29x
theprp.com 6.33% 47.59x
bravewords.com 6.03% 44.26x
metalsucks.net 16.24% 43.25x
metalwani.com 4.39% 42.59x
revolvermag.com 7.66% 42.47x
guitarplayer.com 6.48% 42.05x
vhnd.com 3.63% 42.02x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 20.21% 33.00x
Music Concerts 50.71% 26.75x
Guitars & Instruments 12.65% 24.80x
London Tourism & Events 0.10% 21.91x
Assorted Topics (Power Trains, Drones, Web Design) 1.01% 21.39x
Australia & New Zealand Media 3.18% 20.70x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 18.07x
Ireland Cluster 7.65% 17.89x
Collectibles - Toys & Collectibles 15.68% 17.87x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.82% 17.78x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male