Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 3.1 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 59.39% 40.15x
Classic Rock Fans 56.00% 38.73x
Musical Instrument Purchasers 56.00% 37.57x
Jamband Fans 49.08% 33.43x
Comedy Fans 45.21% 32.91x
TV Advertising Professionals 39.65% 32.20x
Entertainment Industry Decision Makers 40.16% 31.65x
Mens Fitness Publication Readers 38.75% 31.41x
Movie and Game Review Readers 43.57% 30.77x
Horror Movie Fans 45.61% 30.68x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Buckle.

Location Composition Index
Buckle 0.01% 1.67x
Jos A. Bank Clothiers 0.01% 1.58x
Banana Republic 0.01% 1.41x
Maurices 0.01% 1.40x
Journeys 0.01% 1.36x
Carhartt 0.17% 1.35x
Chicos 0.01% 1.28x
Victoria's Secret 0.02% 1.25x
The Childrens Place 0.01% 1.24x
Old Navy 0.01% 1.05x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is theprp.com.

Website Composition Index
theprp.com 6.71% 57.38x
decibelmagazine.com 1.09% 56.03x
invisibleoranges.com 1.37% 51.12x
vhnd.com 1.49% 49.04x
gnrcentral.com 1.01% 44.35x
metalwani.com 3.07% 43.52x
metalsucks.net 12.45% 43.13x
planetrock.com 2.05% 43.00x
bassplayer.com 1.22% 41.96x
metaladdicts.com 3.14% 40.81x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 20.29% 28.52x
Music Concerts 50.78% 25.60x
Guitars & Instruments 12.59% 21.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 18.19x
Music Production 3.64% 17.17x
London Tourism & Events 0.23% 16.70x
Environmental Conservation 0.08% 16.62x
Assorted Topics (Power Trains, Drones, Web Design) 1.78% 16.05x
Australia & New Zealand Media 4.40% 15.64x
Local & Travel England - North Midlands 0.08% 15.49x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male