Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 2.4 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 52.91% 60.84x
Musical Instrument Purchasers 50.55% 57.59x
Jamband Fans 42.61% 53.13x
Horror Movie Fans 40.09% 45.71x
Comedy Fans 37.29% 43.70x
Movie and Game Review Readers 32.57% 42.25x
Music Trivia Researchers 34.38% 42.22x
Live Concert Fans 31.08% 40.09x
Entertainment Industry Decision Makers 28.04% 39.87x
Blockbuster Movie Fans 35.52% 39.79x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Supreme.

Location Composition Index
Supreme 0.02% 1.26x
J. Crew 0.03% 1.19x
Mens Wearhouse 0.45% 1.16x
American Apparel 0.04% 1.15x
Jos A. Bank Clothiers 0.27% 1.14x
Banana Republic 0.03% 1.14x
Urban Outfitters 0.04% 1.14x
Bonobos 0.03% 1.13x
Patagonia 0.02% 1.12x
Brooks Brothers 0.03% 1.07x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is invisibleoranges.com.

Website Composition Index
invisibleoranges.com 1.52% 80.04x
theprp.com 7.40% 74.90x
revolvermag.com 7.60% 65.78x
metalsucks.net 8.27% 63.79x
metalheadzone.com 2.23% 59.96x
darklyrics.com 1.87% 59.03x
alternativenation.net 5.83% 58.87x
vhnd.com 2.53% 58.45x
avengedsevenfold.com 1.01% 58.42x
metalinjection.net 12.30% 57.27x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 18.26% 34.05x
Music Concerts 48.05% 30.23x
Guitars & Instruments 12.48% 21.05x
Music Production 5.05% 19.74x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 15.79x
Assorted Topics (Television, Origami, Men's Health) 0.20% 15.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 15.21x
Content Streamers & Downloaders 0.11% 15.01x
Collectibles - Toys & Collectibles 15.97% 15.01x
Edgy Content 21.34% 14.76x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male