Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 2 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 57.49% 65.34x
Musical Instrument Purchasers 54.98% 61.95x
Jamband Fans 46.31% 57.92x
Horror Movie Fans 40.74% 48.44x
Comedy Fans 37.73% 45.66x
Movie and Game Review Readers 33.43% 43.52x
Blockbuster Movie Fans 34.68% 42.89x
Music Trivia Researchers 37.04% 42.87x
Entertainment Industry Decision Makers 29.44% 42.60x
Live Concert Fans 34.20% 41.18x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.63% 1.37x
Jos A. Bank Clothiers 0.38% 1.35x
REI 0.02% 1.27x
American Apparel 0.05% 1.27x
Eddie Bauer 0.03% 1.21x
Carhartt 0.01% 1.18x
Buckle 0.20% 1.17x
White House Black Market 0.23% 1.10x
Talbots 0.05% 1.09x
Bonobos 0.06% 1.08x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is invisibleoranges.com.

Website Composition Index
invisibleoranges.com 1.95% 90.14x
theprp.com 9.14% 87.03x
alternativenation.net 5.98% 76.66x
kerrang.com 2.87% 73.94x
vhnd.com 2.90% 71.85x
metalsucks.net 10.68% 71.12x
revolvermag.com 11.24% 67.88x
spirit-of-metal.com 1.31% 66.49x
avengedsevenfold.com 1.04% 65.98x
metalheadzone.com 3.77% 65.16x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 22.89% 35.71x
Music Concerts 56.36% 30.90x
Guitars & Instruments 15.11% 23.17x
Music Production 5.84% 21.75x
Content Streamers & Downloaders 0.12% 17.21x
Assorted Topics (Toys, T-Shirts, Volvos) 0.31% 16.19x
Concert Posters 0.78% 15.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 15.50x
Assorted Topics (Television, Origami, Men's Health) 0.19% 15.11x
Assorted Topics (Viral Media, Paid Traffic) 8.71% 14.98x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male