Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 574.6 Thousand Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 574.6 thousand unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 62.16% 50.79x
Classic Rock Fans 62.33% 49.49x
Musical Instrument Purchasers 60.66% 46.85x
TV Advertising Professionals 40.39% 44.29x
Jamband Fans 53.49% 43.44x
Entertainment Industry Decision Makers 42.11% 42.96x
Mens Fitness Publication Readers 38.41% 42.85x
Entertainment & Tabloid Magazine Readers 41.28% 39.88x
Advertising Professionals 37.19% 39.71x
Liberal News Readers 37.96% 39.20x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.14x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 3.45% 66.53x
metaladdicts.com 3.00% 60.03x
theprp.com 6.75% 57.47x
invisibleoranges.com 1.25% 57.07x
metalsucks.net 16.95% 53.15x
alternativenation.net 13.46% 52.32x
bravewords.com 6.39% 51.12x
revolvermag.com 7.67% 50.69x
metalwani.com 4.18% 49.97x
vhnd.com 3.87% 49.53x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Live Music.

Content Affinity Composition Index
Live Music 19.44% 33.45x
Music Concerts 50.94% 26.03x
Guitars & Instruments 14.13% 24.89x
Australia & New Zealand Media 2.87% 20.17x
London Tourism & Events 0.07% 18.69x
Phone & Computer Game Downloaders 0.12% 18.58x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.66% 18.23x
Ireland Cluster 6.35% 17.33x
Collectibles - Toys & Collectibles 14.90% 17.07x
Online Ticket Buyers 1.65% 16.56x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male