Dstillery Audiences

METAL AND ROCK MUSIC FANS

Audience Size: 3.7 Million Devices

Explore the Metal and Rock Music Fans Audience

Below you'll find more information about the Metal and Rock Music Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Metal and Rock Music Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Metal and Rock Music Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Metal and Rock Music Fans audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 59.48% 42.07x
Classic Rock Fans 56.22% 40.09x
Musical Instrument Purchasers 56.58% 40.07x
Jamband Fans 48.64% 37.41x
Horror Movie Fans 47.34% 33.46x
Comedy Fans 44.38% 33.21x
Movie and Game Review Readers 41.86% 32.25x
Entertainment Industry Decision Makers 37.26% 32.00x
TV Advertising Professionals 37.54% 31.09x
Blockbuster Movie Fans 42.80% 30.95x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Interest attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Metal and Rock Music Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Metal and Rock Music Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.30x
Mens Wearhouse 0.56% 1.30x
White House Black Market 0.39% 1.27x
Buckle 0.31% 1.26x
REI 0.02% 1.21x
Bonobos 0.09% 1.20x
Topshop 0.02% 1.19x
Johnston and Murphy 0.49% 1.09x
Talbots 0.04% 1.08x
Patagonia 0.01% 1.07x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Location attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Metal and Rock Music Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Metal and Rock Music Fans audience is invisibleoranges.com.

Website Composition Index
invisibleoranges.com 1.28% 54.95x
theprp.com 7.17% 53.11x
decibelmagazine.com 1.52% 52.43x
revolvermag.com 7.40% 50.89x
alternativenation.net 3.54% 49.24x
kerrang.com 3.54% 46.60x
vhnd.com 1.96% 46.08x
vanswarpedtour.com 1.91% 44.02x
metalsucks.net 11.47% 43.21x
darklyrics.com 1.35% 42.70x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Web attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Metal and Rock Music Fans audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 44.91% 24.27x
Live Music 20.07% 24.24x
Guitars & Instruments 11.18% 17.21x
Music Production 3.95% 15.81x
Content Streamers & Downloaders 0.07% 13.52x
Australia & New Zealand Media 4.95% 13.13x
Assorted Topics (Toys, T-Shirts, Volvos) 0.23% 13.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 12.93x
Collectibles - Toys & Collectibles 16.23% 12.84x
Assorted Topics (Viral Media, Paid Traffic) 6.80% 12.73x
Composition Percentage: The overlap percentage between the Metal and Rock Music Fans audience and the Content Affinity attribute.
Index: A comparison of the Metal and Rock Music Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Metal and Rock Music Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male