Dstillery Audiences

MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 3.3 Million Devices

Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Detroit Lions Fans.

Interest Composition Index
Detroit Lions Fans 22.44% 19.50x
Online Payroll Services Users 19.02% 18.80x
Midwestern Voters 41.85% 16.22x
Detroit Trip Planners 20.29% 14.39x
Detroit Pistons Fans 22.33% 13.26x
Detroit Tigers Fans 10.03% 11.85x
Michigan Wolverines Fans 13.95% 10.82x
Detroit Red Wings Fans 13.90% 10.80x
Beer Lovers 20.33% 10.51x
Cabin Rental Researchers 13.59% 9.34x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Maurices.

Location Composition Index
Maurices 0.07% 4.09x
Express 0.01% 2.01x
Old Navy 0.01% 1.19x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website Composition Index
monroenews.com 3.52% 40.87x
lenconnect.com 1.74% 39.93x
thenewsherald.com 2.87% 36.50x
1051thebounce.com 2.30% 34.05x
abc12.com 7.72% 33.69x
realestateone.com 1.54% 30.64x
nbc25news.com 6.43% 29.43x
grkids.com 1.68% 28.91x
wnem.com 4.44% 28.31x
travel-mi.com 1.58% 27.81x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity Composition Index
Detroit News 15.74% 17.40x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.33% 15.01x
Michigan Cluster 34.76% 13.62x
Ohio Universities 0.60% 6.18x
Central & Northwest Ohio Cluster 7.71% 6.18x
Indiana Finance & Business Cluster 2.68% 6.07x
College Sports 0.08% 5.92x
Car Keys, Locks & Remotes 0.02% 5.31x
Motorsports 0.09% 5.07x
Fishing 0.60% 4.71x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female