Dstillery Audiences

MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 4.1 Million Devices

Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 31.20% 16.58x
Detroit Trip Planners 19.30% 12.49x
Online Payroll Services Users 21.47% 12.49x
Detroit Tigers Fans 18.16% 10.40x
Detroit Pistons Fans 16.93% 10.31x
Detroit Lions Fans 16.16% 9.22x
Detroit Red Wings Fans 12.67% 8.76x
Country Music Festivals Enthusiasts 20.51% 8.64x
Michigan Wolverines Fans 12.50% 8.35x
Credit Union Researchers 10.79% 6.68x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.69x
Hollister 0.02% 1.54x
Buckle 0.03% 1.43x
Zumiez 0.02% 1.36x
Talbots 0.01% 1.33x
H&M 0.01% 1.26x
Maurices 0.03% 1.20x
Mens Wearhouse 0.02% 1.18x
Lane Bryant 0.02% 1.15x
American Eagle Outfitters 0.02% 1.10x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website Composition Index
monroenews.com 3.24% 37.50x
lenconnect.com 1.80% 36.44x
michigan.gov 1.13% 30.14x
thenewsherald.com 3.94% 28.56x
realestateone.com 2.13% 28.14x
pressandguide.com 1.41% 27.88x
grkids.com 1.86% 27.75x
abc12.com 12.86% 25.62x
mibiz.com 1.26% 25.51x
waynecounty.com 3.00% 24.78x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity Composition Index
Detroit News 21.61% 13.34x
Michigan Cluster 36.81% 10.71x
College Sports 0.20% 7.30x
Rural Living 0.02% 5.97x
Illinois Education 0.01% 5.73x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 5.62x
Central & Northwest Ohio Cluster 7.90% 5.22x
Indiana Finance & Business Cluster 3.59% 5.15x
Fishing 1.04% 4.86x
Construction Apparel 0.02% 4.41x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female