Dstillery Audiences

MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.3 Million Devices

Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 30.80% 18.90x
Detroit Trip Planners 19.53% 14.46x
Online Payroll Services Users 21.37% 14.45x
Detroit Tigers Fans 19.29% 12.17x
Detroit Pistons Fans 17.99% 11.94x
Detroit Lions Fans 16.48% 10.36x
Detroit Red Wings Fans 12.78% 9.93x
Michigan Wolverines Fans 13.13% 9.77x
Country Music Festivals Enthusiasts 20.48% 9.01x
Credit Union Researchers 10.53% 7.35x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.11% 2.11x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website Composition Index
monroenews.com 2.82% 39.68x
lenconnect.com 1.70% 37.50x
grkids.com 1.48% 30.16x
michigan.gov 1.17% 29.79x
pressandguide.com 1.54% 28.68x
thenewsherald.com 3.87% 28.37x
realestateone.com 1.62% 28.30x
mibiz.com 1.25% 26.28x
abc12.com 13.06% 25.67x
hollandsentinel.com 3.02% 25.53x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity Composition Index
Detroit News 22.36% 14.22x
Michigan Cluster 36.04% 11.47x
College Sports 0.20% 7.33x
Central & Northwest Ohio Cluster 7.85% 5.71x
Indiana Finance & Business Cluster 3.65% 5.56x
Fishing 1.04% 5.26x
Custom Gifts 0.05% 4.63x
Rural Living 0.01% 4.59x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 4.25x
Motorsports 0.22% 4.23x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female