Dstillery Audiences

MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 4 Million Devices

Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 29.35% 16.77x
Online Payroll Services Users 19.81% 12.84x
Detroit Trip Planners 17.74% 12.54x
Detroit Pistons Fans 16.28% 10.84x
Detroit Tigers Fans 16.37% 10.41x
Detroit Lions Fans 15.26% 9.14x
Michigan Wolverines Fans 12.12% 8.57x
Detroit Red Wings Fans 11.76% 8.56x
Country Music Festivals Enthusiasts 19.84% 8.36x
Ohio County and Local Fair Visitors 13.93% 7.12x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.43% 1.80x
Maurices 0.06% 1.42x
H&M 0.02% 1.33x
Talbots 0.02% 1.32x
Dressbarn 0.02% 1.26x
American Eagle Outfitters 0.02% 1.25x
Lane Bryant 0.03% 1.21x
Buckle 0.03% 1.21x
Hollister 0.02% 1.20x
Eddie Bauer 0.01% 1.15x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website Composition Index
monroenews.com 3.61% 37.68x
lenconnect.com 1.92% 36.45x
thenewsherald.com 3.63% 29.28x
pressandguide.com 1.13% 28.79x
realestateone.com 2.25% 28.28x
grkids.com 1.90% 27.85x
abc12.com 11.31% 26.49x
mibiz.com 1.08% 25.42x
waynecounty.com 2.57% 24.43x
mynorth.com 1.00% 24.18x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity Composition Index
Detroit News 18.71% 13.52x
Michigan Cluster 33.79% 10.62x
College Sports 0.15% 7.15x
Fishing 1.00% 5.31x
Custom Gifts 0.02% 5.04x
Central & Northwest Ohio Cluster 7.38% 5.03x
Indiana Finance & Business Cluster 3.15% 4.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 4.38x
Scuba Diving 0.03% 4.19x
Antiques & Auctions 0.36% 4.08x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female