Dstillery Audiences

MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 4.2 Million Devices

Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 29.11% 16.66x
Detroit Trip Planners 20.32% 11.60x
Online Payroll Services Users 21.54% 11.27x
Detroit Pistons Fans 16.29% 10.71x
Detroit Tigers Fans 21.50% 10.52x
Detroit Lions Fans 17.89% 8.81x
Country Music Festivals Enthusiasts 23.61% 8.71x
Michigan Wolverines Fans 11.39% 8.39x
Detroit Red Wings Fans 13.83% 7.88x
Ohio County and Local Fair Visitors 16.61% 6.70x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.34% 2.06x
Buckle 0.02% 1.81x
H&M 0.01% 1.73x
Maurices 0.03% 1.53x
Hollister 0.01% 1.45x
Express 0.02% 1.38x
Journeys 0.02% 1.35x
Lane Bryant 0.01% 1.32x
Zumiez 0.01% 1.23x
Mens Wearhouse 0.02% 1.14x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website Composition Index
monroenews.com 3.12% 32.90x
lenconnect.com 1.99% 30.83x
grkids.com 1.09% 28.68x
wsjm.com 1.29% 28.31x
realestateone.com 1.30% 26.98x
thenewsherald.com 4.11% 26.71x
tctimes.com 1.03% 25.61x
mibiz.com 1.00% 23.78x
waynecounty.com 1.86% 23.57x
pressandguide.com 1.47% 22.85x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity Composition Index
Detroit News 23.70% 11.71x
Rural Living 0.02% 10.01x
Michigan Cluster 36.90% 8.56x
College Sports 0.43% 8.30x
General Interest 0.03% 5.13x
Indiana Finance & Business Cluster 4.95% 4.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 4.41x
Central & Northwest Ohio Cluster 8.45% 4.39x
Fishing 1.27% 4.14x
Garden Power Equipment 1.31% 4.05x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female