Dstillery Audiences

MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.2 Million Devices

Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 31.65% 18.21x
Online Payroll Services Users 21.49% 14.33x
Detroit Trip Planners 20.41% 14.17x
Detroit Tigers Fans 20.61% 12.47x
Detroit Pistons Fans 17.98% 11.99x
Detroit Lions Fans 17.18% 10.35x
Detroit Red Wings Fans 12.85% 9.84x
Country Music Festivals Enthusiasts 21.58% 9.73x
Michigan Wolverines Fans 13.79% 9.69x
Credit Union Researchers 10.28% 7.33x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.14% 2.07x
Journeys 0.01% 1.56x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website Composition Index
monroenews.com 2.50% 30.98x
lenconnect.com 1.45% 29.54x
grkids.com 1.09% 23.67x
thenewsherald.com 3.47% 21.34x
realestateone.com 1.04% 20.81x
abc12.com 11.34% 19.93x
michigan.org 3.00% 19.77x
livingstondaily.com 1.11% 19.08x
waynecounty.com 2.62% 18.95x
mynorth.com 1.22% 18.43x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity Composition Index
Detroit News 23.41% 14.56x
Michigan Cluster 36.49% 11.12x
Rural Living 0.02% 9.59x
College Sports 0.23% 9.04x
Central & Northwest Ohio Cluster 7.81% 5.69x
Indiana Finance & Business Cluster 3.79% 5.46x
Fishing 1.00% 4.92x
Custom Gifts 0.09% 4.88x
Beach & Intimate Wear 0.02% 4.71x
Garden Power Equipment 0.66% 4.29x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female