MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 4.6 Million Devices

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Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	35.21%	21.10x
Online Payroll Services Users	25.43%	16.18x
Detroit Trip Planners	24.41%	15.67x
Detroit Tigers Fans	25.54%	14.75x
Country Music Festivals Enthusiasts	28.49%	12.93x
Detroit Pistons Fans	20.60%	12.51x
Detroit Lions Fans	19.43%	11.30x
Michigan Wolverines Fans	14.77%	9.79x
Detroit Red Wings Fans	13.96%	9.43x
Water Park Visitors	15.45%	7.99x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location	Composition	Index
Carhartt	0.40%	2.30x
Maurices	0.02%	1.32x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website	Composition	Index
monroenews.com	4.58%	40.28x
lenconnect.com	2.39%	38.70x
experiencegr.com	1.48%	37.77x
michiganlegalhelp.org	1.31%	36.99x
wsjm.com	2.37%	34.00x
hollandsentinel.com	4.49%	33.32x
thenewsherald.com	5.85%	32.71x
sentinel-standard.com	1.56%	32.02x
realestateone.com	1.14%	31.78x
grandhaventribune.com	1.33%	31.72x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	34.16%	16.91x
Michigan Cluster	51.86%	12.49x
College Sports	0.73%	10.60x
Rural Living	0.01%	8.00x
General Interest	0.04%	7.00x
Indiana Finance & Business Cluster	6.52%	6.31x
Central & Northwest Ohio Cluster	10.83%	5.72x
Fishing	1.47%	5.16x
Garden Power Equipment	2.00%	4.57x
Farming & Agriculture	0.33%	4.50x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female