Explore the Michigan County and Local Fair Visitors Audience
Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.
INTERESTS
The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Detroit Lions Fans.
| Interest | Composition | Index |
| Detroit Lions Fans | 22.44% | 19.50x |
| Online Payroll Services Users | 19.02% | 18.80x |
| Midwestern Voters | 41.85% | 16.22x |
| Detroit Trip Planners | 20.29% | 14.39x |
| Detroit Pistons Fans | 22.33% | 13.26x |
| Detroit Tigers Fans | 10.03% | 11.85x |
| Michigan Wolverines Fans | 13.95% | 10.82x |
| Detroit Red Wings Fans | 13.90% | 10.80x |
| Beer Lovers | 20.33% | 10.51x |
| Cabin Rental Researchers | 13.59% | 9.34x |
Composition Percentage:
The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
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APPAREL RETAILERS
The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.07% | 4.09x |
| Express | 0.01% | 2.01x |
| Old Navy | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
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WEBSITES
The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.
| Website | Composition | Index |
| monroenews.com | 3.52% | 40.87x |
| lenconnect.com | 1.74% | 39.93x |
| thenewsherald.com | 2.87% | 36.50x |
| 1051thebounce.com | 2.30% | 34.05x |
| abc12.com | 7.72% | 33.69x |
| realestateone.com | 1.54% | 30.64x |
| nbc25news.com | 6.43% | 29.43x |
| grkids.com | 1.68% | 28.91x |
| wnem.com | 4.44% | 28.31x |
| travel-mi.com | 1.58% | 27.81x |
Composition Percentage:
The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 15.74% | 17.40x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.33% | 15.01x |
| Michigan Cluster | 34.76% | 13.62x |
| Ohio Universities | 0.60% | 6.18x |
| Central & Northwest Ohio Cluster | 7.71% | 6.18x |
| Indiana Finance & Business Cluster | 2.68% | 6.07x |
| College Sports | 0.08% | 5.92x |
| Car Keys, Locks & Remotes | 0.02% | 5.31x |
| Motorsports | 0.09% | 5.07x |
| Fishing | 0.60% | 4.71x |
Composition Percentage:
The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
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DEMOGRAPHICS
The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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