MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 2.3 Million Devices

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Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	30.80%	18.90x
Detroit Trip Planners	19.53%	14.46x
Online Payroll Services Users	21.37%	14.45x
Detroit Tigers Fans	19.29%	12.17x
Detroit Pistons Fans	17.99%	11.94x
Detroit Lions Fans	16.48%	10.36x
Detroit Red Wings Fans	12.78%	9.93x
Michigan Wolverines Fans	13.13%	9.77x
Country Music Festivals Enthusiasts	20.48%	9.01x
Credit Union Researchers	10.53%	7.35x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location	Composition	Index
Carhartt	0.11%	2.11x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website	Composition	Index
monroenews.com	2.82%	39.68x
lenconnect.com	1.70%	37.50x
grkids.com	1.48%	30.16x
michigan.gov	1.17%	29.79x
pressandguide.com	1.54%	28.68x
thenewsherald.com	3.87%	28.37x
realestateone.com	1.62%	28.30x
mibiz.com	1.25%	26.28x
abc12.com	13.06%	25.67x
hollandsentinel.com	3.02%	25.53x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	22.36%	14.22x
Michigan Cluster	36.04%	11.47x
College Sports	0.20%	7.33x
Central & Northwest Ohio Cluster	7.85%	5.71x
Indiana Finance & Business Cluster	3.65%	5.56x
Fishing	1.04%	5.26x
Custom Gifts	0.05%	4.63x
Rural Living	0.01%	4.59x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.03%	4.25x
Motorsports	0.22%	4.23x

Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.

Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female