Dstillery Audiences

MICHIGAN COUNTY AND LOCAL FAIR VISITORS

Audience Size: 3.4 Million Devices

Explore the Michigan County and Local Fair Visitors Audience

Below you'll find more information about the Michigan County and Local Fair Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Michigan County and Local Fair Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan County and Local Fair Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan County and Local Fair Visitors audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 28.32% 17.74x
Online Payroll Services Users 22.05% 15.91x
Detroit Trip Planners 17.83% 14.56x
Detroit Pistons Fans 15.94% 11.17x
Detroit Lions Fans 14.59% 9.60x
Detroit Tigers Fans 10.22% 9.27x
Michigan Wolverines Fans 11.20% 8.96x
Detroit Red Wings Fans 11.57% 8.76x
Country Music Festivals Enthusiasts 18.51% 7.87x
Credit Union Researchers 10.09% 7.36x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Interest attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan County and Local Fair Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan County and Local Fair Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.87x
Buckle 0.03% 1.32x
Maurices 0.04% 1.27x
H&M 0.01% 1.21x
Hollister 0.01% 1.16x
Zumiez 0.02% 1.08x
Lane Bryant 0.02% 1.08x
Aeropostale 0.02% 1.04x
Dressbarn 0.02% 1.04x
Victoria's Secret 0.03% 0.96x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Location attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan County and Local Fair Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan County and Local Fair Visitors audience is monroenews.com.

Website Composition Index
monroenews.com 5.40% 38.22x
lenconnect.com 3.12% 36.14x
thenewsherald.com 4.04% 30.79x
1051thebounce.com 2.61% 30.19x
abc12.com 10.66% 29.28x
realestateone.com 1.90% 28.65x
pressandguide.com 1.27% 28.46x
grkids.com 1.96% 26.19x
awesomemitten.com 2.58% 24.99x
nbc25news.com 6.66% 24.39x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Web attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan County and Local Fair Visitors audience is Detroit News.

Content Affinity Composition Index
Detroit News 19.21% 15.95x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.92% 15.66x
Michigan Cluster 37.87% 12.49x
Rural Living 0.01% 8.91x
Ohio Universities 1.39% 6.58x
Central & Northwest Ohio Cluster 9.51% 6.17x
College Sports 0.12% 5.67x
Toys Shopping 0.01% 5.48x
Indiana Finance & Business Cluster 2.61% 4.98x
Fishing 0.86% 4.82x
Composition Percentage: The overlap percentage between the Michigan County and Local Fair Visitors audience and the Content Affinity attribute.
Index: A comparison of the Michigan County and Local Fair Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan County and Local Fair Visitors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female