Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.7 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 47.91% 44.26x
Ohio State Buckeyes Fans 48.76% 41.66x
ACC Fans 44.17% 38.54x
Detroit Pistons Fans 43.19% 36.75x
Oklahoma State Cowboys Fans 38.94% 33.75x
Indiana Hoosiers Fans 38.90% 32.05x
Big 12 Fans 37.00% 31.80x
ESPN Enthusiasts 37.29% 31.66x
Louisville Cardinals Fans 35.49% 31.45x
Syracuse Orange Fans 34.13% 31.26x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.38x
White House Black Market 0.39% 1.34x
Bonobos 0.10% 1.33x
Chicos 0.09% 1.30x
Mens Wearhouse 0.61% 1.27x
Johnston and Murphy 0.43% 1.26x
Talbots 0.07% 1.23x
Express Outlets 0.01% 1.20x
Buckle 0.27% 1.18x
LL Bean 0.01% 1.14x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.16% 141.15x
theonlycolors.com 2.90% 114.22x
maizenbrew.com 10.12% 113.09x
thyblackman.com 1.98% 100.38x
offtackleempire.com 3.21% 95.07x
spartanavenue.com 2.96% 95.00x
detroitjockcity.com 1.45% 92.44x
backingthepack.com 3.32% 91.46x
onefootdown.com 6.53% 91.11x
landgrantholyland.com 8.01% 90.57x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.69% 17.88x
College Sports 2.34% 16.67x
Fantasy Sports 18.48% 13.10x
Florida College Athletics 4.82% 12.08x
Southeast College Athletics 1.91% 11.72x
Latest Sports News 65.53% 11.47x
Pac 12 Sports 1.58% 10.84x
Sports News & Apparel 13.21% 10.27x
Michigan Cluster 28.14% 10.01x
Sports Apparel 0.51% 9.87x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male