Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.5 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 49.13% 32.65x
Ohio State Buckeyes Fans 46.86% 31.95x
ACC Fans 43.77% 29.22x
Detroit Pistons Fans 44.86% 27.48x
Oklahoma State Cowboys Fans 40.32% 25.59x
Miami Heat Fans 36.63% 24.34x
Indiana Hoosiers Fans 35.28% 23.50x
Detroit Red Wings Fans 29.71% 23.25x
March Madness Enthusiasts 28.96% 23.01x
Golden State Warriors Fans 29.97% 22.97x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.52x
Talbots 0.07% 1.39x
Saint Laurent Paris 0.01% 1.37x
Forever 21 0.06% 1.37x
Abercrombie & Fitch 0.03% 1.33x
Madewell 0.02% 1.33x
Club Monaco 0.01% 1.28x
Chicos 0.07% 1.26x
Tommy Bahama 0.03% 1.23x
LOFT 0.05% 1.22x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is dmarge.com.

Website Composition Index
dmarge.com 10.73% 68.83x
rivals.com 15.20% 61.58x
ninersnation.com 7.85% 49.74x
seccountry.com 7.93% 47.11x
athlonsports.com 16.02% 44.67x
scout.com 8.91% 44.34x
lansingstatejournal.com 7.62% 43.36x
landof10.com 21.00% 42.73x
coastalliving.com 14.74% 40.43x
profootballtalk.nbcsports.com 14.10% 39.81x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.47% 14.71x
College Sports 2.65% 14.05x
Fantasy Sports 19.16% 11.18x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 2.66% 11.12x
Latest Sports News 63.33% 10.96x
Florida College Athletics 4.84% 10.64x
Michigan Cluster 23.24% 10.05x
Detroit News 13.18% 9.98x
Texas University Athletics 5.52% 9.33x
Southeast College Athletics 1.76% 9.29x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000