Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 3.4 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 51.28% 33.29x
Ohio State Buckeyes Fans 49.26% 30.71x
ACC Fans 43.41% 27.98x
Detroit Pistons Fans 45.34% 26.91x
ESPN Enthusiasts 39.17% 26.50x
College Football Fans 39.63% 25.86x
NFL Fans 37.21% 25.35x
Oklahoma State Cowboys Fans 39.96% 25.06x
Indiana Hoosiers Fans 40.87% 24.71x
Iowa Hawkeyes Fans 39.53% 23.63x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.64x
Carhartt 0.27% 1.57x
Buckle 0.01% 1.53x
Maurices 0.02% 1.49x
Talbots 0.01% 1.48x
White House Black Market 0.01% 1.42x
Mens Wearhouse 0.02% 1.31x
Victoria's Secret 0.01% 1.23x
Lane Bryant 0.01% 1.11x
Chicos 0.01% 1.07x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 7.23% 55.88x
theonlycolors.com 1.78% 54.79x
offtackleempire.com 3.02% 53.89x
landgrantholyland.com 5.36% 50.00x
diehardsport.com 2.00% 49.13x
onefootdown.com 4.64% 48.94x
detroitjockcity.com 1.62% 47.61x
mgoblog.com 2.33% 46.99x
btpowerhouse.com 1.02% 46.62x
slapthesign.com 2.73% 45.58x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 1.31% 19.24x
Illinois College Sports 0.25% 18.22x
Florida College Athletics 2.43% 14.61x
Fantasy Sports 21.14% 13.09x
Pac 12 Sports 0.48% 12.21x
Lacrosse College Athletics 0.53% 11.11x
Southeast College Athletics 0.68% 11.09x
Gossip & Rumors 23.01% 10.76x
Tennis, Golf & Boxing 3.49% 10.57x
Detroit News 20.91% 10.07x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male