Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.6 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 53.67% 38.09x
Ohio State Buckeyes Fans 51.79% 35.53x
ACC Fans 44.46% 32.82x
Detroit Pistons Fans 47.97% 31.52x
College Football Fans 40.90% 30.16x
ESPN Enthusiasts 38.46% 29.83x
NFL Fans 36.98% 29.28x
Oklahoma State Cowboys Fans 42.89% 29.20x
Detroit Red Wings Fans 35.07% 29.02x
Golden State Warriors Fans 35.76% 28.96x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Maurices.

Location Composition Index
Maurices 0.01% 1.78x
Old Navy 0.01% 1.57x
Carhartt 0.09% 1.44x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 7.62% 52.29x
spartanavenue.com 1.69% 50.29x
theonlycolors.com 1.90% 50.23x
gbmwolverine.com 5.59% 50.10x
diehardsport.com 1.39% 49.55x
landgrantholyland.com 6.51% 47.92x
offtackleempire.com 2.32% 47.25x
onefootdown.com 3.89% 46.76x
sidelionreport.com 3.86% 45.48x
irishsportsdaily.com 1.13% 44.59x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.57% 18.88x
Florida College Athletics 1.14% 16.08x
Upstate New York State Athletics 0.04% 14.30x
Illinois College Sports 0.32% 14.08x
Fantasy Sports 19.12% 12.13x
Ohio Universities 2.76% 12.10x
Motorsports 0.67% 11.99x
Tennis, Golf & Boxing 1.29% 11.92x
Virginia Athletics 0.15% 11.85x
Gossip & Rumors 22.26% 11.75x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male