Explore the Michigan Wolverines Fans Audience
Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.
INTERESTS
The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 49.13% | 32.65x |
| Ohio State Buckeyes Fans | 46.86% | 31.95x |
| ACC Fans | 43.77% | 29.22x |
| Detroit Pistons Fans | 44.86% | 27.48x |
| Oklahoma State Cowboys Fans | 40.32% | 25.59x |
| Miami Heat Fans | 36.63% | 24.34x |
| Indiana Hoosiers Fans | 35.28% | 23.50x |
| Detroit Red Wings Fans | 29.71% | 23.25x |
| March Madness Enthusiasts | 28.96% | 23.01x |
| Golden State Warriors Fans | 29.97% | 22.97x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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APPAREL RETAILERS
The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.52x |
| Talbots | 0.07% | 1.39x |
| Saint Laurent Paris | 0.01% | 1.37x |
| Forever 21 | 0.06% | 1.37x |
| Abercrombie & Fitch | 0.03% | 1.33x |
| Madewell | 0.02% | 1.33x |
| Club Monaco | 0.01% | 1.28x |
| Chicos | 0.07% | 1.26x |
| Tommy Bahama | 0.03% | 1.23x |
| LOFT | 0.05% | 1.22x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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WEBSITES
The Michigan Wolverines Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Michigan Wolverines Fans audience is dmarge.com.
| Website | Composition | Index |
| dmarge.com | 10.73% | 68.83x |
| rivals.com | 15.20% | 61.58x |
| ninersnation.com | 7.85% | 49.74x |
| seccountry.com | 7.93% | 47.11x |
| athlonsports.com | 16.02% | 44.67x |
| scout.com | 8.91% | 44.34x |
| lansingstatejournal.com | 7.62% | 43.36x |
| landof10.com | 21.00% | 42.73x |
| coastalliving.com | 14.74% | 40.43x |
| profootballtalk.nbcsports.com | 14.10% | 39.81x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.47% | 14.71x |
| College Sports | 2.65% | 14.05x |
| Fantasy Sports | 19.16% | 11.18x |
| Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) | 2.66% | 11.12x |
| Latest Sports News | 63.33% | 10.96x |
| Florida College Athletics | 4.84% | 10.64x |
| Michigan Cluster | 23.24% | 10.05x |
| Detroit News | 13.18% | 9.98x |
| Texas University Athletics | 5.52% | 9.33x |
| Southeast College Athletics | 1.76% | 9.29x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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DEMOGRAPHICS
The Michigan Wolverines Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000
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