Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.5 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 50.54% 35.67x
Ohio State Buckeyes Fans 48.58% 34.94x
ACC Fans 45.26% 32.45x
Detroit Pistons Fans 44.32% 29.20x
Oklahoma State Cowboys Fans 41.63% 27.96x
Miami Heat Fans 37.39% 27.14x
ESPN Enthusiasts 34.06% 27.08x
Indiana Hoosiers Fans 38.29% 25.83x
Iowa Hawkeyes Fans 35.76% 25.77x
Syracuse Orange Fans 35.00% 25.70x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 1.49x
Express Outlets 0.00% 1.45x
Intermix 0.01% 1.33x
Tommy Bahama 0.03% 1.32x
Chicos 0.06% 1.31x
Madewell 0.02% 1.29x
Jos A. Bank Clothiers 0.11% 1.28x
Ralph Lauren 0.01% 1.26x
Forever 21 0.05% 1.26x
Levi Strauss 0.01% 1.24x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.79% 148.88x
theonlycolors.com 2.56% 124.86x
maizenbrew.com 9.05% 122.07x
offtackleempire.com 2.29% 109.90x
backingthepack.com 3.39% 108.56x
gbmwolverine.com 3.77% 104.17x
onefootdown.com 6.23% 102.93x
spartanavenue.com 1.90% 102.76x
landgrantholyland.com 7.69% 101.58x
livingist.com 1.06% 101.25x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.74% 15.56x
College Sports 2.67% 15.21x
Fantasy Sports 19.02% 13.02x
Latest Sports News 64.35% 12.17x
Florida College Athletics 4.98% 11.62x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 2.97% 10.71x
Southeast College Athletics 1.94% 10.49x
Sports News & Apparel 16.15% 10.07x
Michigan Cluster 23.41% 10.02x
Pac 12 Sports 2.06% 10.01x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male