Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.4 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 48.85% 44.93x
Ohio State Buckeyes Fans 48.60% 40.95x
ACC Fans 40.62% 37.14x
ESPN Enthusiasts 36.05% 36.19x
College Football Fans 39.16% 34.80x
Detroit Pistons Fans 46.08% 34.69x
NFL Fans 34.94% 34.11x
Indiana Hoosiers Fans 40.45% 32.04x
Oklahoma State Cowboys Fans 39.06% 31.98x
Iowa Hawkeyes Fans 38.14% 31.89x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is H&M.

Location Composition Index
H&M 0.01% 2.01x
J. Crew 0.01% 1.77x
White House Black Market 0.02% 1.56x
Carhartt 0.27% 1.50x
Gap 0.01% 1.48x
Victoria's Secret 0.02% 1.47x
LOFT 0.01% 1.47x
Jos A. Bank Clothiers 0.01% 1.47x
Buckle 0.02% 1.45x
Chicos 0.02% 1.33x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 6.99% 49.03x
theonlycolors.com 1.89% 48.39x
offtackleempire.com 2.94% 47.76x
gbmwolverine.com 5.80% 45.07x
spartanavenue.com 2.56% 44.95x
landgrantholyland.com 5.10% 44.76x
diehardsport.com 1.88% 43.94x
onefootdown.com 4.67% 43.26x
mgoblog.com 2.42% 41.21x
detroitjockcity.com 1.65% 40.32x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.23% 25.74x
College Sports 1.16% 24.10x
Pac 12 Sports 0.51% 16.40x
Florida College Athletics 1.97% 16.11x
Southeast College Athletics 0.75% 15.57x
Lacrosse College Athletics 0.49% 15.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 13.50x
New England & Ivy League Sports 1.06% 13.46x
Tennis, Golf & Boxing 2.91% 12.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.17% 12.54x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male