Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.2 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 48.62% 36.52x
Ohio State Buckeyes Fans 48.85% 34.78x
ACC Fans 44.32% 31.15x
Detroit Pistons Fans 41.66% 29.47x
Oklahoma State Cowboys Fans 41.08% 28.45x
Indiana Hoosiers Fans 35.27% 26.77x
Syracuse Orange Fans 32.12% 25.52x
ESPN Enthusiasts 32.24% 25.25x
Big 12 Fans 37.58% 25.20x
Detroit Red Wings Fans 29.16% 25.03x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.32x
Mens Wearhouse 0.36% 1.04x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.71% 152.19x
maizenbrew.com 9.59% 123.56x
theonlycolors.com 3.08% 121.50x
livingist.com 1.00% 105.82x
gbmwolverine.com 4.51% 104.92x
backingthepack.com 3.59% 102.15x
spartanavenue.com 2.51% 100.46x
offtackleempire.com 3.02% 98.80x
onefootdown.com 6.58% 98.48x
thyblackman.com 2.18% 98.29x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 2.90% 15.73x
Fantasy Sports 19.48% 13.57x
Latest Sports News 66.27% 11.97x
Florida College Athletics 5.52% 11.60x
Southeast College Athletics 2.28% 10.39x
Michigan Cluster 25.75% 10.29x
Pac 12 Sports 2.11% 10.05x
Sports News & Apparel 16.15% 9.93x
Detroit News 14.02% 9.63x
Texas University Athletics 6.29% 9.47x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male