Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 51.87% 40.20x
ACC Fans 44.02% 36.75x
Golden State Warriors Fans 36.33% 34.82x
Oklahoma State Cowboys Fans 45.83% 34.62x
Notre Dame Fighting Irish Fans 42.14% 34.35x
Detroit Pistons Fans 46.93% 33.69x
ESPN Enthusiasts 36.87% 33.55x
Olympic Sports Enthusiasts 38.59% 33.48x
Indiana Hoosiers Fans 44.32% 32.47x
Northwestern Wildcats Fans 39.35% 31.81x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Chicos.

Location Composition Index
Chicos 0.02% 1.32x
Carhartt 0.21% 1.25x
White House Black Market 0.02% 1.22x
Hollister 0.01% 1.19x
Jos A. Bank Clothiers 0.01% 1.14x
Zumiez 0.01% 1.11x
Buckle 0.02% 1.05x
Gap 0.01% 1.01x
Mens Wearhouse 0.02% 0.93x
The Childrens Place 0.02% 0.92x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is diehardsport.com.

Website Composition Index
diehardsport.com 1.25% 67.77x
offtackleempire.com 4.62% 60.38x
theonlycolors.com 3.63% 57.28x
landgrantholyland.com 6.97% 56.73x
maizenbrew.com 12.91% 56.62x
irishsportsdaily.com 1.03% 55.41x
gbmwolverine.com 7.48% 54.57x
insidenu.com 1.51% 54.53x
spartanavenue.com 2.86% 54.17x
onefootdown.com 5.64% 53.96x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.35% 15.95x
Upstate New York State Athletics 0.06% 15.02x
Fantasy Sports 14.62% 12.54x
Assorted Topics (Television, Origami, Men's Health) 0.54% 12.45x
Ohio Universities 2.65% 12.18x
Illinois College Sports 0.58% 12.06x
Detroit News 15.20% 12.00x
Florida College Athletics 0.90% 11.33x
Michigan Cluster 35.00% 11.09x
Texas University Athletics 5.27% 11.03x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male