Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 3.8 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 50.99% 41.19x
Ohio State Buckeyes Fans 49.94% 38.99x
ACC Fans 43.64% 34.49x
Detroit Pistons Fans 45.40% 34.16x
ESPN Enthusiasts 37.49% 30.83x
Indiana Hoosiers Fans 40.41% 29.97x
College Football Fans 38.23% 29.81x
Oklahoma State Cowboys Fans 40.47% 29.64x
NFL Fans 35.53% 29.32x
Iowa Hawkeyes Fans 39.88% 29.26x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Carhartt.

Location Composition Index
Carhartt 0.44% 1.54x
Bonobos 0.01% 1.44x
Madewell 0.02% 1.38x
Talbots 0.03% 1.31x
Chicos 0.05% 1.29x
Eddie Bauer 0.02% 1.29x
Brooks Brothers 0.03% 1.25x
Jos A. Bank Clothiers 0.04% 1.19x
American Apparel 0.02% 1.18x
J. Crew 0.04% 1.15x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 6.80% 63.18x
offtackleempire.com 3.25% 58.42x
spartanavenue.com 1.86% 57.38x
gbmwolverine.com 4.99% 57.01x
diehardsport.com 1.43% 56.07x
theonlycolors.com 1.87% 55.96x
onefootdown.com 4.39% 55.58x
landgrantholyland.com 5.47% 54.70x
detroitjockcity.com 1.15% 54.09x
mgoblog.com 1.24% 53.76x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.42% 17.54x
College Sports 1.85% 15.02x
Florida College Athletics 3.59% 11.47x
Fantasy Sports 22.43% 11.28x
Southeast College Athletics 1.23% 10.95x
Michigan Cluster 30.00% 10.83x
Detroit News 14.79% 10.68x
Latest Sports News 67.17% 10.62x
Sports Apparel 0.35% 10.13x
Pac 12 Sports 0.97% 10.02x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male