Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.8 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 54.39% 33.85x
Ohio State Buckeyes Fans 53.27% 32.07x
ACC Fans 46.90% 29.57x
Detroit Pistons Fans 47.21% 28.63x
ESPN Enthusiasts 40.43% 27.33x
Golden State Warriors Fans 36.63% 26.78x
NFL Fans 39.58% 26.76x
Olympic Sports Enthusiasts 43.97% 26.42x
College Football Fans 41.53% 26.16x
Cleveland Cavaliers Fans 31.43% 26.16x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.36x
White House Black Market 0.01% 1.26x
Carhartt 0.16% 1.22x
Banana Republic 0.01% 1.15x
Express 0.01% 1.09x
LOFT 0.01% 1.05x
Maurices 0.02% 1.04x
Journeys 0.02% 1.03x
Buckle 0.01% 1.02x
The Childrens Place 0.02% 1.01x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 7.51% 54.85x
diehardsport.com 1.10% 53.35x
theonlycolors.com 1.98% 52.72x
offtackleempire.com 3.05% 51.18x
spartanavenue.com 1.93% 50.99x
landgrantholyland.com 5.55% 50.29x
gbmwolverine.com 5.56% 49.67x
onefootdown.com 3.71% 49.46x
sidelionreport.com 3.26% 48.12x
insidenu.com 1.46% 47.10x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.47% 16.39x
Florida College Athletics 1.04% 14.90x
Illinois College Sports 0.35% 13.77x
Motorsports 0.67% 12.51x
Fantasy Sports 17.05% 12.33x
Ohio Universities 2.61% 11.55x
Gossip & Rumors 23.47% 11.00x
Southeast College Athletics 0.83% 10.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 10.76x
Detroit News 18.15% 10.74x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male