Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.2 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 48.48% 72.78x
Ohio State Buckeyes Fans 48.37% 68.96x
ACC Fans 43.81% 62.07x
Detroit Pistons Fans 41.08% 57.88x
Oklahoma State Cowboys Fans 40.15% 55.24x
Indiana Hoosiers Fans 36.89% 50.60x
Los Angeles Lakers Fans 34.93% 50.13x
Big 12 Fans 37.57% 49.87x
Detroit Lions Fans 34.34% 49.58x
ESPN Enthusiasts 32.50% 49.34x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Columbia.

Location Composition Index
Columbia 0.02% 1.47x
Jos A. Bank Clothiers 0.39% 1.46x
Johnston and Murphy 0.15% 1.41x
Free People 0.03% 1.41x
Talbots 0.06% 1.37x
Eddie Bauer 0.02% 1.37x
Urban Outfitters 0.05% 1.35x
Brooks Brothers 0.05% 1.32x
Chicos 0.07% 1.31x
Banana Republic 0.07% 1.30x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is stridenation.com.

Website Composition Index
stridenation.com 3.38% 148.09x
theonlycolors.com 2.89% 120.71x
maizenbrew.com 9.54% 118.30x
thyblackman.com 2.06% 100.05x
backingthepack.com 3.41% 99.74x
spartanavenue.com 2.74% 96.94x
gbmwolverine.com 5.18% 96.75x
offtackleempire.com 2.95% 96.72x
onefootdown.com 6.55% 95.20x
landgrantholyland.com 8.03% 93.99x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.87% 20.44x
College Sports 2.86% 19.03x
Fantasy Sports 19.48% 16.19x
Local & Travel England - East Midlands 0.23% 14.92x
Mysticism 0.30% 14.85x
Latest Sports News 66.21% 13.82x
Florida College Athletics 5.45% 13.43x
Southeast College Athletics 2.19% 12.55x
Pac 12 Sports 1.96% 12.01x
Sports News & Apparel 15.34% 11.60x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male