Explore the Michigan Wolverines Fans Audience
Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.
INTERESTS
The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.
| Interest | Composition | Index |
| Notre Dame Fighting Irish Fans | 50.99% | 41.19x |
| Ohio State Buckeyes Fans | 49.94% | 38.99x |
| ACC Fans | 43.64% | 34.49x |
| Detroit Pistons Fans | 45.40% | 34.16x |
| ESPN Enthusiasts | 37.49% | 30.83x |
| Indiana Hoosiers Fans | 40.41% | 29.97x |
| College Football Fans | 38.23% | 29.81x |
| Oklahoma State Cowboys Fans | 40.47% | 29.64x |
| NFL Fans | 35.53% | 29.32x |
| Iowa Hawkeyes Fans | 39.88% | 29.26x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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APPAREL RETAILERS
The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.44% | 1.54x |
| Bonobos | 0.01% | 1.44x |
| Madewell | 0.02% | 1.38x |
| Talbots | 0.03% | 1.31x |
| Chicos | 0.05% | 1.29x |
| Eddie Bauer | 0.02% | 1.29x |
| Brooks Brothers | 0.03% | 1.25x |
| Jos A. Bank Clothiers | 0.04% | 1.19x |
| American Apparel | 0.02% | 1.18x |
| J. Crew | 0.04% | 1.15x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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WEBSITES
The Michigan Wolverines Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.
| Website | Composition | Index |
| maizenbrew.com | 6.80% | 63.18x |
| offtackleempire.com | 3.25% | 58.42x |
| spartanavenue.com | 1.86% | 57.38x |
| gbmwolverine.com | 4.99% | 57.01x |
| diehardsport.com | 1.43% | 56.07x |
| theonlycolors.com | 1.87% | 55.96x |
| onefootdown.com | 4.39% | 55.58x |
| landgrantholyland.com | 5.47% | 54.70x |
| detroitjockcity.com | 1.15% | 54.09x |
| mgoblog.com | 1.24% | 53.76x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.42% | 17.54x |
| College Sports | 1.85% | 15.02x |
| Florida College Athletics | 3.59% | 11.47x |
| Fantasy Sports | 22.43% | 11.28x |
| Southeast College Athletics | 1.23% | 10.95x |
| Michigan Cluster | 30.00% | 10.83x |
| Detroit News | 14.79% | 10.68x |
| Latest Sports News | 67.17% | 10.62x |
| Sports Apparel | 0.35% | 10.13x |
| Pac 12 Sports | 0.97% | 10.02x |
Composition Percentage:
The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
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DEMOGRAPHICS
The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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