Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 3.7 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 53.31% 35.37x
Ohio State Buckeyes Fans 50.81% 33.23x
ACC Fans 43.63% 29.46x
Detroit Pistons Fans 44.30% 28.90x
College Football Fans 40.48% 27.25x
Oklahoma State Cowboys Fans 40.84% 26.06x
ESPN Enthusiasts 39.95% 25.90x
Indiana Hoosiers Fans 40.74% 25.89x
NFL Fans 35.96% 25.34x
Iowa Hawkeyes Fans 39.74% 25.14x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.74x
Buckle 0.01% 1.62x
Chicos 0.01% 1.62x
White House Black Market 0.01% 1.56x
Victoria's Secret 0.01% 1.09x
Old Navy 0.01% 1.04x
Mens Wearhouse 0.01% 0.62x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 7.56% 53.30x
theonlycolors.com 1.87% 51.45x
spartanavenue.com 2.09% 51.40x
offtackleempire.com 3.42% 49.89x
diehardsport.com 2.17% 47.83x
onefootdown.com 4.80% 47.10x
gbmwolverine.com 6.25% 46.61x
landgrantholyland.com 5.99% 46.49x
mgoblog.com 2.39% 45.29x
insidenu.com 1.72% 45.05x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 1.61% 19.11x
Illinois College Sports 0.32% 18.01x
Florida College Athletics 3.13% 14.30x
Fantasy Sports 23.46% 12.82x
Southeast College Athletics 0.95% 11.91x
Pac 12 Sports 0.61% 11.31x
Lacrosse College Athletics 0.61% 10.14x
Latest Sports News 71.94% 10.12x
Gossip & Rumors 21.60% 10.00x
Michigan Cluster 37.42% 9.91x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male