Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 1.7 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 52.77% 44.39x
ACC Fans 44.52% 42.32x
Golden State Warriors Fans 34.17% 41.18x
Oklahoma State Cowboys Fans 46.19% 39.73x
Notre Dame Fighting Irish Fans 43.95% 39.04x
ESPN Enthusiasts 36.07% 37.95x
Detroit Pistons Fans 50.88% 37.89x
Detroit Tigers Fans 42.91% 37.43x
Indiana Hoosiers Fans 45.90% 37.16x
Mens Fitness Publication Readers 11.78% 37.11x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.53x
LOFT 0.02% 1.45x
Maurices 0.05% 1.43x
Lane Bryant 0.01% 1.43x
Hollister 0.01% 1.38x
Victoria's Secret 0.02% 1.22x
White House Black Market 0.02% 1.20x
J. Crew 0.01% 1.19x
Old Navy 0.03% 1.17x
H&M 0.02% 1.14x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 11.42% 72.73x
offtackleempire.com 5.59% 70.12x
theonlycolors.com 3.94% 69.14x
landgrantholyland.com 6.39% 68.47x
onefootdown.com 6.07% 67.99x
backingthepack.com 1.93% 63.53x
gbmwolverine.com 7.32% 63.46x
insidenu.com 1.21% 61.86x
detroitjockcity.com 1.39% 60.67x
blessyouboys.com 3.68% 60.15x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.31% 20.46x
Upstate New York State Athletics 0.05% 15.94x
Assorted Topics (Television, Origami, Men's Health) 0.43% 13.54x
Ohio Universities 1.92% 13.52x
Detroit News 15.29% 13.38x
Florida College Athletics 0.75% 12.73x
Texas University Athletics 5.06% 12.11x
Farming & Agriculture 0.17% 12.03x
Michigan Cluster 35.42% 11.97x
Australia & New Zealand Media 1.09% 11.95x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male