Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 3.7 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 50.56% 40.56x
Ohio State Buckeyes Fans 50.32% 37.98x
ACC Fans 44.78% 35.01x
Detroit Pistons Fans 46.33% 33.99x
ESPN Enthusiasts 38.58% 30.99x
Oklahoma State Cowboys Fans 40.36% 30.18x
Indiana Hoosiers Fans 40.71% 29.46x
Louisville Cardinals Fans 39.27% 29.22x
Kentucky Wildcats Fans 39.00% 29.19x
NFL Fans 36.57% 29.08x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is White House Black Market.

Location Composition Index
White House Black Market 0.46% 1.39x
Jos A. Bank Clothiers 0.35% 1.38x
Bonobos 0.11% 1.35x
Buckle 0.34% 1.31x
Johnston and Murphy 0.66% 1.29x
Mens Wearhouse 0.54% 1.28x
Express Outlets 0.01% 1.20x
Brooks Brothers 0.03% 1.14x
Express 0.03% 1.13x
Chicos 0.06% 1.12x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is stridenation.com.

Website Composition Index
stridenation.com 1.04% 77.92x
maizenbrew.com 5.71% 67.49x
theonlycolors.com 1.54% 67.29x
spartanavenue.com 1.68% 60.02x
landgrantholyland.com 4.84% 58.99x
onefootdown.com 4.13% 58.98x
gbmwolverine.com 4.32% 58.49x
offtackleempire.com 2.85% 57.54x
detroitjockcity.com 1.19% 56.56x
backingthepack.com 1.89% 56.26x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.49% 17.20x
College Sports 1.87% 15.35x
Florida College Athletics 3.80% 11.74x
Southeast College Athletics 1.42% 11.28x
Pac 12 Sports 1.14% 10.80x
Fantasy Sports 21.72% 10.78x
Latest Sports News 65.61% 10.74x
Sports Apparel 0.35% 10.68x
Michigan Cluster 28.57% 10.46x
Detroit News 14.97% 10.36x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male