Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.1 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 54.90% 40.93x
Ohio State Buckeyes Fans 51.16% 38.89x
ACC Fans 44.82% 35.53x
Detroit Pistons Fans 48.05% 34.34x
College Football Fans 40.87% 32.84x
ESPN Enthusiasts 40.21% 32.60x
NFL Fans 37.60% 32.00x
Oklahoma State Cowboys Fans 43.45% 31.76x
Indiana Hoosiers Fans 43.60% 31.51x
Golden State Warriors Fans 36.58% 31.02x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.54x
Jos A. Bank Clothiers 0.01% 1.42x
Maurices 0.02% 1.30x
White House Black Market 0.01% 1.25x
American Eagle Outfitters 0.01% 1.19x
Dressbarn 0.01% 1.16x
Old Navy 0.02% 1.09x
Buckle 0.01% 1.07x
Mens Wearhouse 0.01% 1.06x
Zumiez 0.01% 1.04x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 7.45% 61.26x
theonlycolors.com 1.75% 59.65x
spartanavenue.com 1.85% 59.46x
offtackleempire.com 2.13% 59.28x
diehardsport.com 1.57% 57.31x
gbmwolverine.com 6.01% 57.06x
onefootdown.com 4.21% 53.94x
landgrantholyland.com 7.56% 53.90x
sidelionreport.com 3.65% 53.43x
irishsportsdaily.com 1.41% 51.39x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.71% 24.86x
Florida College Athletics 1.32% 18.00x
Illinois College Sports 0.15% 17.78x
Southeast College Athletics 0.50% 14.80x
Lacrosse College Athletics 0.28% 14.41x
Virginia Athletics 0.12% 14.00x
Motorsports 0.77% 13.53x
Pac 12 Sports 0.38% 13.31x
Tennis, Golf & Boxing 1.86% 13.25x
Public Policy Media 1.78% 12.63x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male