Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.6 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 37.12% 41.56x
Detroit Red Wings Fans 54.41% 38.40x
NCAA Fans 30.28% 37.09x
ESPN Enthusiasts 23.68% 35.93x
Detroit Tigers Fans 29.95% 34.84x
Northwestern Wildcats Fans 48.96% 34.77x
Detroit Lions Fans 39.43% 33.86x
Ohio State Buckeyes Fans 55.92% 33.40x
NCAA Football Fans 51.85% 33.24x
South Carolina Gamecocks Fans 32.32% 33.21x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Maurices.

Location Composition Index
Maurices 0.05% 2.31x
Old Navy 0.01% 1.05x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is theonlycolors.com.

Website Composition Index
theonlycolors.com 2.98% 57.59x
spartanavenue.com 2.31% 54.23x
maizenbrew.com 10.42% 54.12x
offtackleempire.com 2.47% 52.37x
gbmwolverine.com 6.26% 48.77x
landgrantholyland.com 4.15% 47.56x
blessyouboys.com 1.64% 44.75x
buckys5thquarter.com 3.45% 42.86x
hammerandrails.com 2.76% 42.22x
blackshoediaries.com 2.62% 41.72x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.11% 17.92x
College Sports 0.23% 17.62x
Illinois College Sports 0.56% 16.89x
Florida College Athletics 0.59% 14.97x
Detroit News 13.18% 14.66x
Lacrosse College Athletics 0.11% 14.62x
Southeast College Athletics 1.21% 13.37x
Ohio Universities 0.99% 13.07x
Pac 12 Sports 1.29% 12.76x
New England & Ivy League Sports 0.54% 11.41x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male