Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 2.4 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 52.23% 39.19x
Ohio State Buckeyes Fans 51.84% 37.27x
ACC Fans 44.79% 34.64x
Detroit Pistons Fans 46.32% 31.78x
Golden State Warriors Fans 37.82% 30.60x
ESPN Enthusiasts 37.69% 30.55x
College Football Fans 40.16% 30.40x
Oklahoma State Cowboys Fans 43.23% 30.33x
NFL Fans 37.01% 30.26x
Northwestern Wildcats Fans 39.85% 30.24x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.52x
Lululemon 0.01% 1.48x
Carhartt 0.33% 1.37x
Talbots 0.02% 1.33x
H&M 0.02% 1.30x
Jos A. Bank Clothiers 0.02% 1.26x
White House Black Market 0.03% 1.21x
Mens Wearhouse 0.04% 1.20x
Chicos 0.03% 1.19x
Coach 0.01% 1.18x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is gbmwolverine.com.

Website Composition Index
gbmwolverine.com 6.23% 59.25x
diehardsport.com 1.71% 58.39x
maizenbrew.com 10.19% 58.28x
spartanavenue.com 2.33% 56.90x
offtackleempire.com 5.32% 56.22x
theonlycolors.com 2.77% 54.52x
landgrantholyland.com 5.87% 54.52x
onefootdown.com 4.76% 53.76x
sidelionreport.com 3.14% 53.51x
insidenu.com 1.70% 51.92x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is College Sports.

Content Affinity Composition Index
College Sports 0.41% 17.25x
Florida College Athletics 0.83% 15.31x
Illinois College Sports 0.37% 14.23x
Men's Dress Shirt Shopping 0.03% 13.03x
Motorsports 0.52% 12.53x
Virginia Athletics 0.13% 12.44x
Detroit News 16.99% 11.92x
Ohio Universities 2.47% 11.87x
Southeast College Athletics 0.87% 11.62x
Assorted Topics (Television, Origami, Men's Health) 0.80% 11.32x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male