Dstillery Audiences

MICHIGAN WOLVERINES FANS

Audience Size: 3.8 Million Devices

Explore the Michigan Wolverines Fans Audience

Below you'll find more information about the Michigan Wolverines Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Michigan Wolverines Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Wolverines Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Wolverines Fans audience is Notre Dame Fighting Irish Fans.

Interest Composition Index
Notre Dame Fighting Irish Fans 55.05% 35.34x
Ohio State Buckeyes Fans 52.84% 33.70x
ACC Fans 46.57% 30.24x
Detroit Pistons Fans 44.95% 29.00x
Oklahoma State Cowboys Fans 41.65% 27.09x
Indiana Hoosiers Fans 42.69% 26.70x
ESPN Enthusiasts 41.01% 26.12x
Iowa Hawkeyes Fans 42.17% 26.00x
Louisville Cardinals Fans 40.64% 25.93x
College Football Fans 41.83% 25.47x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Interest attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Wolverines Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Wolverines Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.51x
Carhartt 0.43% 1.34x
Bonobos 0.01% 1.32x
Talbots 0.04% 1.27x
Eddie Bauer 0.03% 1.24x
The North Face 0.02% 1.24x
Chicos 0.06% 1.21x
Brooks Brothers 0.03% 1.19x
REI 0.01% 1.16x
Ralph Lauren 0.02% 1.15x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Location attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Wolverines Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Wolverines Fans audience is maizenbrew.com.

Website Composition Index
maizenbrew.com 7.77% 61.79x
offtackleempire.com 3.36% 58.67x
spartanavenue.com 1.88% 57.60x
theonlycolors.com 1.88% 57.07x
gbmwolverine.com 5.72% 56.03x
diehardsport.com 2.06% 54.36x
onefootdown.com 4.81% 53.96x
landgrantholyland.com 6.03% 53.40x
detroitjockcity.com 1.22% 52.74x
mgoblog.com 1.87% 52.66x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Web attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Wolverines Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.40% 16.81x
College Sports 1.81% 15.76x
Florida College Athletics 3.66% 12.00x
Southeast College Athletics 1.17% 11.11x
Fantasy Sports 24.45% 10.99x
Pac 12 Sports 0.95% 10.13x
Michigan Cluster 30.51% 10.01x
Detroit News 13.98% 9.99x
Latest Sports News 69.90% 9.83x
Virginia Athletics 0.32% 9.46x
Composition Percentage: The overlap percentage between the Michigan Wolverines Fans audience and the Content Affinity attribute.
Index: A comparison of the Michigan Wolverines Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Wolverines Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male