Explore the Microsoft Friendly Developers Audience
Below you'll find more information about the Microsoft Friendly Developers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Microsoft Friendly Developers audience.
INTERESTS
The Microsoft Friendly Developers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Microsoft Friendly Developers audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 32.23% | 20.74x |
| Coders & Developers | 39.49% | 20.13x |
| Open Source Developers | 39.39% | 20.08x |
| Laptop Researchers | 31.68% | 18.07x |
| Computer Processor and Data Center Decision Makers | 33.78% | 17.78x |
| Mobile Phone Comparison Shoppers | 25.03% | 16.95x |
| Cybersecurity Researchers | 27.06% | 16.93x |
| Tech News Enthusiasts | 23.51% | 16.70x |
| Virtual Reality Enthusiasts | 28.51% | 16.66x |
| High End TV Shoppers | 27.95% | 16.29x |
Composition Percentage:
The overlap percentage between the Microsoft Friendly Developers audience and the Interest attribute.
Index: A comparison of the Microsoft Friendly Developers audience to the internet population.
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APPAREL RETAILERS
The Microsoft Friendly Developers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Microsoft Friendly Developers audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 1.62x |
| REI | 0.03% | 1.46x |
| Club Monaco | 0.01% | 1.45x |
| Levi Strauss | 0.01% | 1.39x |
| Calvin Klein | 0.01% | 1.27x |
| Uniqlo | 0.01% | 1.22x |
| Patagonia | 0.02% | 1.22x |
| Everlane | 0.00% | 1.21x |
| LOFT | 0.06% | 1.21x |
| Free People | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Microsoft Friendly Developers audience and the Location attribute.
Index: A comparison of the Microsoft Friendly Developers audience to the internet population.
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WEBSITES
The Microsoft Friendly Developers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Microsoft Friendly Developers audience is itninja.com.
| Website | Composition | Index |
| itninja.com | 1.19% | 86.65x |
| codeproject.com | 4.54% | 84.98x |
| altaro.com | 1.03% | 83.52x |
| codeguru.com | 2.41% | 80.88x |
| idera.com | 1.24% | 80.66x |
| mcpmag.com | 1.41% | 80.58x |
| sqlservercentral.com | 1.91% | 78.69x |
| visualstudiomagazine.com | 2.18% | 75.66x |
| i-programmer.info | 1.01% | 74.09x |
| redmondmag.com | 3.10% | 72.63x |
Composition Percentage:
The overlap percentage between the Microsoft Friendly Developers audience and the Web attribute.
Index: A comparison of the Microsoft Friendly Developers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Microsoft Friendly Developers audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 7.32% | 19.62x |
| Technology News | 16.74% | 17.05x |
| Data Analysis & Scripting | 20.85% | 16.67x |
| Routers, Switches & Networking | 18.07% | 15.39x |
| Data, Analytics & Coding | 10.36% | 14.63x |
| Robotics | 1.99% | 14.44x |
| Electronic Cabling | 1.73% | 13.24x |
| Computers & Accessories | 35.07% | 12.77x |
| Computer Printers | 0.87% | 12.12x |
| Visa & Immigration | 1.49% | 11.52x |
Composition Percentage:
The overlap percentage between the Microsoft Friendly Developers audience and the Content Affinity attribute.
Index: A comparison of the Microsoft Friendly Developers audience to the internet population.
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DEMOGRAPHICS
The Microsoft Friendly Developers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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