Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 2.7 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 44.14% 35.39x
Federal Employee Benefits Researchers 21.45% 26.19x
Retired Government Employees 21.55% 25.95x
Mid-Range Grocery Shoppers 23.88% 19.63x
Sea World Park Trip Planners 20.95% 19.00x
Federal Employees 19.88% 18.06x
Norfolk and Virginia Beach Trip Planners 43.80% 17.06x
Civil War History Buff 16.92% 16.43x
Voters 17.58% 16.40x
Retirement Planners 16.52% 16.05x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.72x
Mens Wearhouse 0.40% 1.11x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is lewisginter.org.

Website Composition Index
lewisginter.org 1.52% 68.69x
bethesdamagazine.com 1.86% 67.71x
fairfaxcounty.gov 6.14% 64.03x
maymont.org 1.04% 62.76x
potomaclocal.com 1.52% 62.18x
wolftrap.org 3.00% 60.20x
visitrichmondva.com 2.93% 59.70x
swvatoday.com 1.58% 59.08x
nvdaily.com 1.14% 59.02x
wmdt.com 1.41% 56.01x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 26.73% 20.62x
Delaware Cluster 6.40% 18.28x
Virginia News 34.89% 17.17x
Baltimore Cluster 27.40% 14.08x
South Carolina Beach Travel 2.97% 13.35x
Space & National Security 4.81% 8.56x
West Virginia News 4.10% 7.96x
Social & Demographic Trends 1.58% 7.74x
Ancestry & Memorial Researchers 3.52% 7.37x
Shopping Catalogs 1.68% 7.31x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female