Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 37.43% | 18.43x |
| South Atlantic State Fair Visitors | 27.99% | 15.52x |
| Federal Employee Benefits Researchers | 25.04% | 15.49x |
| Retired Government Employees | 25.38% | 15.47x |
| Norfolk and Virginia Beach Trip Planners | 29.24% | 15.00x |
| Sea World Park Trip Planners | 20.92% | 12.00x |
| Mid-Range Grocery Shoppers | 22.31% | 11.93x |
| Civil War History Buff | 19.75% | 11.65x |
| Retired Assisted Living Shoppers | 17.89% | 11.64x |
| Family Tree Enthusiasts | 16.79% | 11.16x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.05% | 1.42x |
| Belk | 0.01% | 1.38x |
| Bonobos | 0.01% | 1.33x |
| Chicos | 0.05% | 1.26x |
| REI | 0.01% | 1.24x |
| Brooks Brothers | 0.03% | 1.22x |
| Kate Spade | 0.03% | 1.19x |
| Talbots | 0.03% | 1.16x |
| The North Face | 0.02% | 1.15x |
| J. Crew | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wolftrap.org.
| Website | Composition | Index |
| wolftrap.org | 1.52% | 43.30x |
| potomaclocal.com | 1.18% | 43.16x |
| kingsdominion.com | 1.03% | 43.10x |
| lewisginter.org | 1.01% | 41.47x |
| visitrichmondva.com | 1.77% | 41.13x |
| swvatoday.com | 1.20% | 40.26x |
| styleweekly.com | 1.02% | 37.54x |
| richmondmagazine.com | 1.31% | 37.31x |
| nvdaily.com | 1.14% | 36.03x |
| loudountimes.com | 1.86% | 35.95x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.52% | 15.42x |
| Washington & Northern Virginia | 18.47% | 14.25x |
| Delaware Cluster | 5.50% | 13.90x |
| South Carolina Beach Travel | 1.58% | 10.24x |
| Virginia News | 27.38% | 10.21x |
| Baltimore Cluster | 21.66% | 10.09x |
| Mid-Atlantic Beaches | 0.19% | 9.57x |
| Lacrosse College Athletics | 0.54% | 6.86x |
| England Tourism | 0.02% | 6.80x |
| Home Improvement Contractor | 0.29% | 6.78x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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