Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 21.19% | 17.37x |
| Retired Government Employees | 20.86% | 17.31x |
| Washington DC Trip Planners | 30.44% | 15.86x |
| South Atlantic State Fair Visitors | 24.63% | 15.03x |
| Sea World Park Trip Planners | 19.55% | 13.68x |
| Retired Assisted Living Shoppers | 14.49% | 12.94x |
| Norfolk and Virginia Beach Trip Planners | 22.88% | 12.39x |
| Civil War History Buff | 18.34% | 12.02x |
| Retired Budget Healthcare Shoppers | 14.08% | 11.78x |
| Marines | 12.44% | 11.57x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.42x |
| Gymboree | 0.02% | 1.15x |
| Chicos | 0.02% | 1.10x |
| Jos A. Bank Clothiers | 0.02% | 1.06x |
| Mens Wearhouse | 0.03% | 1.05x |
| Old Navy | 0.03% | 1.00x |
| LOFT | 0.02% | 0.99x |
| Aeropostale | 0.01% | 0.95x |
| Dressbarn | 0.01% | 0.93x |
| Maurices | 0.03% | 0.90x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginia.gov.
| Website | Composition | Index |
| virginia.gov | 3.48% | 33.33x |
| swvatoday.com | 1.13% | 30.34x |
| nvdaily.com | 1.19% | 29.86x |
| loudountimes.com | 1.52% | 29.55x |
| nbc29.com | 4.35% | 28.71x |
| virginia.org | 3.67% | 28.19x |
| funinfairfaxva.com | 1.07% | 27.94x |
| wdbj7.com | 8.08% | 26.36x |
| richmond.com | 16.59% | 25.42x |
| whsv.com | 7.63% | 25.35x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 5.53% | 14.38x |
| Washington & Northern Virginia | 12.49% | 13.98x |
| Virginia Athletics | 0.13% | 12.58x |
| Mid-Atlantic Beaches | 0.04% | 12.05x |
| Professional Audio Visual | 0.02% | 11.05x |
| South Carolina Beach Travel | 0.03% | 10.60x |
| Virginia News | 24.90% | 10.01x |
| Men's Dress Shirt Shopping | 0.02% | 9.28x |
| Party Suppliers | 0.03% | 9.04x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 8.28x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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