Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.1 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 42.92% 20.60x
Federal Employee Benefits Researchers 20.62% 16.07x
Retired Government Employees 20.82% 15.87x
Mid-Range Grocery Shoppers 25.51% 12.05x
Federal Employees 19.71% 11.77x
Sea World Park Trip Planners 22.45% 11.42x
Voters 18.43% 10.88x
Civil War History Buff 18.32% 10.67x
Norfolk and Virginia Beach Trip Planners 43.35% 10.66x
Retirement Planners 16.61% 10.28x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.87x
Jos A. Bank Clothiers 0.24% 1.62x
Belk 0.02% 1.57x
Chicos 0.07% 1.55x
J. Crew 0.05% 1.46x
Ann Taylor 0.03% 1.27x
Lane Bryant 0.06% 1.26x
Madewell 0.02% 1.25x
LOFT 0.06% 1.24x
Kate Spade 0.02% 1.24x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is lewisginter.org.

Website Composition Index
lewisginter.org 1.30% 74.53x
bethesdamagazine.com 2.00% 70.71x
potomaclocal.com 1.15% 68.43x
visitrichmondva.com 2.54% 65.29x
swvatoday.com 1.28% 62.71x
wolftrap.org 2.67% 62.64x
loudountimes.com 1.62% 59.57x
richmondmagazine.com 1.72% 58.61x
virginiafirst.com 2.16% 57.91x
wmdt.com 1.50% 57.66x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 24.57% 17.62x
Washington D.C. Hotels 0.03% 16.26x
Delaware Cluster 5.78% 16.23x
Virginia Athletics 0.97% 15.89x
Virginia News 31.48% 14.94x
Baltimore Cluster 24.85% 12.62x
South Carolina Beach Travel 2.92% 11.39x
Mid-Atlantic Beaches 0.26% 11.30x
Bird Watching 0.96% 8.63x
Lacrosse College Athletics 1.14% 7.90x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female