Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 4.3 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 37.43% 18.43x
South Atlantic State Fair Visitors 27.99% 15.52x
Federal Employee Benefits Researchers 25.04% 15.49x
Retired Government Employees 25.38% 15.47x
Norfolk and Virginia Beach Trip Planners 29.24% 15.00x
Sea World Park Trip Planners 20.92% 12.00x
Mid-Range Grocery Shoppers 22.31% 11.93x
Civil War History Buff 19.75% 11.65x
Retired Assisted Living Shoppers 17.89% 11.64x
Family Tree Enthusiasts 16.79% 11.16x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.05% 1.42x
Belk 0.01% 1.38x
Bonobos 0.01% 1.33x
Chicos 0.05% 1.26x
REI 0.01% 1.24x
Brooks Brothers 0.03% 1.22x
Kate Spade 0.03% 1.19x
Talbots 0.03% 1.16x
The North Face 0.02% 1.15x
J. Crew 0.05% 1.15x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wolftrap.org.

Website Composition Index
wolftrap.org 1.52% 43.30x
potomaclocal.com 1.18% 43.16x
kingsdominion.com 1.03% 43.10x
lewisginter.org 1.01% 41.47x
visitrichmondva.com 1.77% 41.13x
swvatoday.com 1.20% 40.26x
styleweekly.com 1.02% 37.54x
richmondmagazine.com 1.31% 37.31x
nvdaily.com 1.14% 36.03x
loudountimes.com 1.86% 35.95x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.52% 15.42x
Washington & Northern Virginia 18.47% 14.25x
Delaware Cluster 5.50% 13.90x
South Carolina Beach Travel 1.58% 10.24x
Virginia News 27.38% 10.21x
Baltimore Cluster 21.66% 10.09x
Mid-Atlantic Beaches 0.19% 9.57x
Lacrosse College Athletics 0.54% 6.86x
England Tourism 0.02% 6.80x
Home Improvement Contractor 0.29% 6.78x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female