Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 4 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 38.60% 21.35x
Retired Government Employees 24.38% 17.34x
Federal Employee Benefits Researchers 24.44% 17.32x
South Atlantic State Fair Visitors 28.73% 17.20x
Norfolk and Virginia Beach Trip Planners 29.78% 16.62x
Sea World Park Trip Planners 19.99% 12.63x
Retired Assisted Living Shoppers 16.29% 11.44x
Civil War History Buff 19.27% 11.36x
Ivy League College Researchers 0.06% 11.25x
Mid-Range Grocery Shoppers 18.68% 11.17x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.35x
Jos A. Bank Clothiers 0.01% 1.28x
Lane Bryant 0.01% 1.14x
LOFT 0.02% 0.99x
White House Black Market 0.01% 0.96x
Chicos 0.01% 0.96x
Old Navy 0.02% 0.90x
Zumiez 0.01% 0.84x
Express 0.01% 0.83x
Victoria's Secret 0.02% 0.80x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wolftrap.org.

Website Composition Index
wolftrap.org 1.19% 38.96x
visitrichmondva.com 1.41% 38.26x
richmondmagazine.com 1.03% 35.79x
aacounty.org 1.59% 32.78x
swvatoday.com 1.30% 32.31x
visitroanokeva.com 1.92% 32.25x
massresort.com 1.71% 31.93x
progress-index.com 1.19% 31.37x
styleweekly.com 1.16% 30.12x
wmata.com 6.39% 29.37x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.53% 18.81x
Washington & Northern Virginia 20.47% 15.88x
Delaware Cluster 6.21% 14.96x
South Carolina Beach Travel 1.27% 11.62x
Virginia News 33.55% 10.76x
Baltimore Cluster 26.60% 10.11x
Mid-Atlantic Beaches 0.15% 9.43x
Men's Fashion Shopping 0.08% 9.04x
Rural Living 0.02% 8.88x
Lacrosse College Athletics 0.51% 8.17x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female