Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.1 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 22.97% 16.43x
Washington DC Trip Planners 32.21% 16.33x
Retired Government Employees 22.79% 16.25x
South Atlantic State Fair Visitors 26.54% 14.93x
Sea World Park Trip Planners 20.26% 12.62x
Norfolk and Virginia Beach Trip Planners 24.93% 12.45x
Retired Assisted Living Shoppers 15.05% 11.81x
Civil War History Buff 18.40% 10.79x
Retired Budget Healthcare Shoppers 15.21% 10.74x
Baltimore Orioles Fans 16.83% 10.68x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.25x
Chicos 0.02% 1.10x
Old Navy 0.03% 1.09x
LOFT 0.01% 1.08x
American Eagle Outfitters 0.01% 1.00x
Banana Republic 0.01% 0.99x
Mens Wearhouse 0.02% 0.93x
Gymboree 0.01% 0.92x
Carhartt 0.14% 0.87x
Gap 0.01% 0.87x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginia.gov.

Website Composition Index
virginia.gov 4.48% 31.57x
loudountimes.com 1.74% 29.71x
nvdaily.com 1.27% 29.02x
swvatoday.com 1.14% 28.96x
maryland.gov 1.04% 28.21x
funinfairfaxva.com 1.08% 28.05x
nbc29.com 5.44% 27.56x
princewilliamtimes.com 1.74% 25.48x
whsv.com 8.52% 25.18x
fairfaxcounty.gov 6.31% 24.77x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 5.81% 15.19x
Washington & Northern Virginia 14.09% 13.82x
Virginia Athletics 0.21% 13.31x
South Carolina Beach Travel 0.08% 11.52x
Virginia News 27.60% 9.92x
Mid-Atlantic Beaches 0.05% 9.29x
Baltimore Cluster 26.89% 8.08x
Men's Dress Shirt Shopping 0.04% 8.03x
Homeschooling 0.01% 7.07x
Concert Posters 0.01% 7.07x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female