Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 44.14% | 35.39x |
| Federal Employee Benefits Researchers | 21.45% | 26.19x |
| Retired Government Employees | 21.55% | 25.95x |
| Mid-Range Grocery Shoppers | 23.88% | 19.63x |
| Sea World Park Trip Planners | 20.95% | 19.00x |
| Federal Employees | 19.88% | 18.06x |
| Norfolk and Virginia Beach Trip Planners | 43.80% | 17.06x |
| Civil War History Buff | 16.92% | 16.43x |
| Voters | 17.58% | 16.40x |
| Retirement Planners | 16.52% | 16.05x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.38% | 1.72x |
| Mens Wearhouse | 0.40% | 1.11x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is lewisginter.org.
| Website | Composition | Index |
| lewisginter.org | 1.52% | 68.69x |
| bethesdamagazine.com | 1.86% | 67.71x |
| fairfaxcounty.gov | 6.14% | 64.03x |
| maymont.org | 1.04% | 62.76x |
| potomaclocal.com | 1.52% | 62.18x |
| wolftrap.org | 3.00% | 60.20x |
| visitrichmondva.com | 2.93% | 59.70x |
| swvatoday.com | 1.58% | 59.08x |
| nvdaily.com | 1.14% | 59.02x |
| wmdt.com | 1.41% | 56.01x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 26.73% | 20.62x |
| Delaware Cluster | 6.40% | 18.28x |
| Virginia News | 34.89% | 17.17x |
| Baltimore Cluster | 27.40% | 14.08x |
| South Carolina Beach Travel | 2.97% | 13.35x |
| Space & National Security | 4.81% | 8.56x |
| West Virginia News | 4.10% | 7.96x |
| Social & Demographic Trends | 1.58% | 7.74x |
| Ancestry & Memorial Researchers | 3.52% | 7.37x |
| Shopping Catalogs | 1.68% | 7.31x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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