Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 2.2 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 20.49% 23.46x
Federal Employee Benefits Researchers 16.75% 19.58x
Retired Government Employees 16.38% 19.37x
Retired Assisted Living Shoppers 9.20% 15.09x
South Atlantic State Fair Visitors 22.64% 14.02x
Retired Budget Healthcare Shoppers 9.47% 13.55x
Home Coffee Makers 6.22% 12.80x
Federal Employees 10.06% 12.53x
Federal Government Discount Researchers 11.41% 12.47x
Heart Surgery Researchers 5.55% 11.97x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.

Location Composition Index
Talbots 0.02% 1.79x
Jos A. Bank Clothiers 0.01% 1.47x
Lululemon 0.01% 1.24x
Urban Outfitters 0.02% 1.12x
Mens Wearhouse 0.01% 1.11x
Chicos 0.02% 1.09x
H&M 0.02% 1.09x
White House Black Market 0.02% 1.06x
American Eagle Outfitters 0.02% 1.06x
Dressbarn 0.01% 0.99x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is potomaclocal.com.

Website Composition Index
potomaclocal.com 1.04% 37.60x
nvdaily.com 1.05% 34.12x
virginia.gov 1.36% 32.44x
roanoke.com 5.57% 32.06x
richmond.com 11.82% 31.66x
wdbj7.com 8.22% 31.12x
nbc29.com 2.75% 30.87x
ffxnow.com 1.07% 27.82x
capitalgazette.com 3.05% 27.28x
wfxrtv.com 2.54% 27.05x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 10.17% 14.39x
Delaware Cluster 4.73% 13.68x
Virginia News 20.72% 10.95x
Baltimore Cluster 19.37% 9.99x
Virginia Athletics 0.07% 9.29x
Shopping Catalogs 0.06% 8.09x
Arts & Crafts 0.02% 7.26x
Lacrosse College Athletics 0.07% 6.79x
Upstate New York State Athletics 0.02% 6.06x
National Parks 0.04% 5.92x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female