Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 39.47% | 21.67x |
| Retired Government Employees | 24.00% | 17.81x |
| Federal Employee Benefits Researchers | 23.98% | 17.80x |
| South Atlantic State Fair Visitors | 29.29% | 17.34x |
| Norfolk and Virginia Beach Trip Planners | 30.33% | 17.12x |
| Mid-Range Grocery Shoppers | 22.28% | 14.12x |
| Sea World Park Trip Planners | 20.98% | 13.80x |
| Civil War History Buff | 20.11% | 13.11x |
| Retired Assisted Living Shoppers | 16.74% | 13.08x |
| North Carolina Travel Researchers | 20.85% | 12.58x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.61x |
| Jos A. Bank Clothiers | 0.06% | 1.60x |
| Belk | 0.01% | 1.40x |
| Ann Taylor | 0.02% | 1.37x |
| Talbots | 0.03% | 1.32x |
| Madewell | 0.02% | 1.25x |
| LOFT | 0.06% | 1.18x |
| Kate Spade | 0.02% | 1.18x |
| J. Crew | 0.03% | 1.17x |
| Mens Wearhouse | 0.07% | 1.16x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginiafirst.com.
| Website | Composition | Index |
| virginiafirst.com | 1.20% | 44.55x |
| potomaclocal.com | 1.28% | 42.05x |
| kingsdominion.com | 1.30% | 41.50x |
| fairfaxcounty.gov | 2.60% | 41.16x |
| swvatoday.com | 1.24% | 41.11x |
| wolftrap.org | 1.89% | 40.65x |
| visitrichmondva.com | 1.94% | 39.26x |
| visitmaryland.org | 1.80% | 37.80x |
| statefairva.org | 1.08% | 37.24x |
| richmondmagazine.com | 1.38% | 37.20x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.60% | 15.18x |
| Washington & Northern Virginia | 20.03% | 15.08x |
| Delaware Cluster | 6.32% | 14.40x |
| Virginia News | 29.39% | 10.69x |
| South Carolina Beach Travel | 1.93% | 10.57x |
| Mid-Atlantic Beaches | 0.23% | 10.54x |
| Baltimore Cluster | 23.43% | 10.53x |
| Bird Watching | 0.57% | 7.41x |
| Lacrosse College Athletics | 0.62% | 7.15x |
| Home Improvement Contractor | 0.40% | 7.14x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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