Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 2.7 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 39.47% 21.67x
Retired Government Employees 24.00% 17.81x
Federal Employee Benefits Researchers 23.98% 17.80x
South Atlantic State Fair Visitors 29.29% 17.34x
Norfolk and Virginia Beach Trip Planners 30.33% 17.12x
Mid-Range Grocery Shoppers 22.28% 14.12x
Sea World Park Trip Planners 20.98% 13.80x
Civil War History Buff 20.11% 13.11x
Retired Assisted Living Shoppers 16.74% 13.08x
North Carolina Travel Researchers 20.85% 12.58x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.61x
Jos A. Bank Clothiers 0.06% 1.60x
Belk 0.01% 1.40x
Ann Taylor 0.02% 1.37x
Talbots 0.03% 1.32x
Madewell 0.02% 1.25x
LOFT 0.06% 1.18x
Kate Spade 0.02% 1.18x
J. Crew 0.03% 1.17x
Mens Wearhouse 0.07% 1.16x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginiafirst.com.

Website Composition Index
virginiafirst.com 1.20% 44.55x
potomaclocal.com 1.28% 42.05x
kingsdominion.com 1.30% 41.50x
fairfaxcounty.gov 2.60% 41.16x
swvatoday.com 1.24% 41.11x
wolftrap.org 1.89% 40.65x
visitrichmondva.com 1.94% 39.26x
visitmaryland.org 1.80% 37.80x
statefairva.org 1.08% 37.24x
richmondmagazine.com 1.38% 37.20x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.60% 15.18x
Washington & Northern Virginia 20.03% 15.08x
Delaware Cluster 6.32% 14.40x
Virginia News 29.39% 10.69x
South Carolina Beach Travel 1.93% 10.57x
Mid-Atlantic Beaches 0.23% 10.54x
Baltimore Cluster 23.43% 10.53x
Bird Watching 0.57% 7.41x
Lacrosse College Athletics 0.62% 7.15x
Home Improvement Contractor 0.40% 7.14x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female