Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 41.18% | 17.46x |
| Retired Government Employees | 20.56% | 13.61x |
| Mid-Range Grocery Shoppers | 25.36% | 11.28x |
| Federal Employees | 20.22% | 10.58x |
| Civil War History Buff | 16.30% | 9.88x |
| Voters | 19.45% | 9.83x |
| Northeastern Voters | 17.17% | 9.49x |
| Retirement Planners | 16.61% | 9.27x |
| Norfolk and Virginia Beach Trip Planners | 43.93% | 9.00x |
| Retired Budget Healthcare Shoppers | 14.05% | 8.76x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 1.67x |
| Chicos | 0.06% | 1.46x |
| LOFT | 0.05% | 1.37x |
| REI | 0.02% | 1.31x |
| Belk | 0.02% | 1.27x |
| Charlotte Russe | 0.02% | 1.19x |
| Madewell | 0.02% | 1.19x |
| Dressbarn | 0.04% | 1.15x |
| J. Crew | 0.03% | 1.13x |
| Uniqlo | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is vote-va.org.
| Website | Composition | Index |
| vote-va.org | 0.42% | 104.97x |
| vademocrats.org | 0.45% | 94.50x |
| vote-ny.org | 0.29% | 92.00x |
| carilionclinic.org | 0.38% | 85.92x |
| vhsl.org | 0.25% | 84.87x |
| northernvirginiamag.com | 0.29% | 78.67x |
| shopmacarthur.com | 0.15% | 77.54x |
| clydes.com | 0.14% | 74.79x |
| augustaexpo.com | 0.18% | 73.68x |
| meadowsfarms.com | 0.63% | 73.42x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 23.78% | 16.45x |
| Virginia Athletics | 0.86% | 15.37x |
| Delaware Cluster | 5.92% | 14.61x |
| Washington D.C. Hotels | 0.05% | 14.39x |
| Virginia News | 28.46% | 13.80x |
| Baltimore Cluster | 24.00% | 11.57x |
| Mid-Atlantic Beaches | 0.27% | 10.09x |
| South Carolina Beach Travel | 3.24% | 9.46x |
| Bird Watching | 1.08% | 7.37x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.13% | 7.31x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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