Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 42.92% | 20.60x |
| Federal Employee Benefits Researchers | 20.62% | 16.07x |
| Retired Government Employees | 20.82% | 15.87x |
| Mid-Range Grocery Shoppers | 25.51% | 12.05x |
| Federal Employees | 19.71% | 11.77x |
| Sea World Park Trip Planners | 22.45% | 11.42x |
| Voters | 18.43% | 10.88x |
| Civil War History Buff | 18.32% | 10.67x |
| Norfolk and Virginia Beach Trip Planners | 43.35% | 10.66x |
| Retirement Planners | 16.61% | 10.28x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.87x |
| Jos A. Bank Clothiers | 0.24% | 1.62x |
| Belk | 0.02% | 1.57x |
| Chicos | 0.07% | 1.55x |
| J. Crew | 0.05% | 1.46x |
| Ann Taylor | 0.03% | 1.27x |
| Lane Bryant | 0.06% | 1.26x |
| Madewell | 0.02% | 1.25x |
| LOFT | 0.06% | 1.24x |
| Kate Spade | 0.02% | 1.24x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is lewisginter.org.
| Website | Composition | Index |
| lewisginter.org | 1.30% | 74.53x |
| bethesdamagazine.com | 2.00% | 70.71x |
| potomaclocal.com | 1.15% | 68.43x |
| visitrichmondva.com | 2.54% | 65.29x |
| swvatoday.com | 1.28% | 62.71x |
| wolftrap.org | 2.67% | 62.64x |
| loudountimes.com | 1.62% | 59.57x |
| richmondmagazine.com | 1.72% | 58.61x |
| virginiafirst.com | 2.16% | 57.91x |
| wmdt.com | 1.50% | 57.66x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 24.57% | 17.62x |
| Washington D.C. Hotels | 0.03% | 16.26x |
| Delaware Cluster | 5.78% | 16.23x |
| Virginia Athletics | 0.97% | 15.89x |
| Virginia News | 31.48% | 14.94x |
| Baltimore Cluster | 24.85% | 12.62x |
| South Carolina Beach Travel | 2.92% | 11.39x |
| Mid-Atlantic Beaches | 0.26% | 11.30x |
| Bird Watching | 0.96% | 8.63x |
| Lacrosse College Athletics | 1.14% | 7.90x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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