Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 21.19% 17.37x
Retired Government Employees 20.86% 17.31x
Washington DC Trip Planners 30.44% 15.86x
South Atlantic State Fair Visitors 24.63% 15.03x
Sea World Park Trip Planners 19.55% 13.68x
Retired Assisted Living Shoppers 14.49% 12.94x
Norfolk and Virginia Beach Trip Planners 22.88% 12.39x
Civil War History Buff 18.34% 12.02x
Retired Budget Healthcare Shoppers 14.08% 11.78x
Marines 12.44% 11.57x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.42x
Gymboree 0.02% 1.15x
Chicos 0.02% 1.10x
Jos A. Bank Clothiers 0.02% 1.06x
Mens Wearhouse 0.03% 1.05x
Old Navy 0.03% 1.00x
LOFT 0.02% 0.99x
Aeropostale 0.01% 0.95x
Dressbarn 0.01% 0.93x
Maurices 0.03% 0.90x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginia.gov.

Website Composition Index
virginia.gov 3.48% 33.33x
swvatoday.com 1.13% 30.34x
nvdaily.com 1.19% 29.86x
loudountimes.com 1.52% 29.55x
nbc29.com 4.35% 28.71x
virginia.org 3.67% 28.19x
funinfairfaxva.com 1.07% 27.94x
wdbj7.com 8.08% 26.36x
richmond.com 16.59% 25.42x
whsv.com 7.63% 25.35x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 5.53% 14.38x
Washington & Northern Virginia 12.49% 13.98x
Virginia Athletics 0.13% 12.58x
Mid-Atlantic Beaches 0.04% 12.05x
Professional Audio Visual 0.02% 11.05x
South Carolina Beach Travel 0.03% 10.60x
Virginia News 24.90% 10.01x
Men's Dress Shirt Shopping 0.02% 9.28x
Party Suppliers 0.03% 9.04x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 8.28x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female