Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.9 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 42.16% 23.26x
South Atlantic State Fair Visitors 31.38% 18.79x
Federal Employee Benefits Researchers 24.93% 18.39x
Retired Government Employees 24.58% 18.20x
Norfolk and Virginia Beach Trip Planners 32.16% 17.69x
Sea World Park Trip Planners 20.69% 13.23x
Washington Nationals Fans 19.20% 12.59x
Baltimore Orioles Fans 19.22% 12.21x
Washington Redskins Fans 16.77% 11.31x
Civil War History Buff 17.17% 11.17x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.95x
LOFT 0.01% 1.66x
Chicos 0.01% 1.30x
Old Navy 0.01% 1.10x
Victoria's Secret 0.01% 1.06x
Carhartt 0.11% 0.79x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is visitrichmondva.com.

Website Composition Index
visitrichmondva.com 1.03% 40.07x
aacounty.org 1.22% 37.25x
massresort.com 1.32% 35.09x
visitroanokeva.com 1.45% 34.96x
swvatoday.com 1.54% 33.11x
wmata.com 4.71% 32.30x
somdnews.com 1.44% 32.01x
progress-index.com 1.57% 31.80x
nvdaily.com 1.64% 29.65x
princewilliamtimes.com 2.78% 29.34x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.44% 20.45x
Washington & Northern Virginia 22.44% 15.86x
Delaware Cluster 7.92% 15.03x
South Carolina Beach Travel 0.91% 11.39x
Mid-Atlantic Beaches 0.15% 11.32x
Virginia News 39.03% 10.51x
Rural Living 0.02% 9.55x
Baltimore Cluster 31.37% 9.55x
Men's Fashion Shopping 0.07% 9.01x
Lacrosse College Athletics 0.41% 8.52x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female