Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 40.12% | 23.25x |
| Retired Government Employees | 24.19% | 18.23x |
| Federal Employee Benefits Researchers | 24.28% | 18.20x |
| Norfolk and Virginia Beach Trip Planners | 29.82% | 17.82x |
| South Atlantic State Fair Visitors | 28.34% | 17.77x |
| Mid-Range Grocery Shoppers | 24.13% | 14.76x |
| Sea World Park Trip Planners | 21.63% | 14.35x |
| Civil War History Buff | 19.85% | 14.13x |
| Federal Employees | 21.77% | 13.10x |
| Retired Assisted Living Shoppers | 17.15% | 13.00x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.43% | 1.86x |
| Belk | 0.02% | 1.51x |
| Bonobos | 0.10% | 1.45x |
| Talbots | 0.05% | 1.43x |
| Topshop | 0.02% | 1.36x |
| Mens Wearhouse | 0.52% | 1.31x |
| White House Black Market | 0.35% | 1.28x |
| J. Crew | 0.06% | 1.26x |
| Johnston and Murphy | 0.47% | 1.23x |
| Uniqlo | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is vote-usa.org.
| Website | Composition | Index |
| vote-usa.org | 1.08% | 67.67x |
| fairfaxcounty.gov | 4.08% | 47.02x |
| lewisginter.org | 1.34% | 43.93x |
| bethesdamagazine.com | 1.21% | 43.56x |
| virginiafirst.com | 2.01% | 42.93x |
| potomaclocal.com | 1.63% | 41.88x |
| swvatoday.com | 1.56% | 41.65x |
| kingsdominion.com | 1.96% | 39.32x |
| visitrichmondva.com | 2.66% | 38.47x |
| nvdaily.com | 1.27% | 38.18x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 20.76% | 14.60x |
| Virginia Athletics | 0.64% | 14.59x |
| Delaware Cluster | 6.29% | 13.69x |
| Virginia News | 29.35% | 10.95x |
| Baltimore Cluster | 23.77% | 10.45x |
| South Carolina Beach Travel | 2.37% | 9.39x |
| Mid-Atlantic Beaches | 0.26% | 9.22x |
| England Tourism | 0.04% | 8.08x |
| Lacrosse College Athletics | 0.72% | 7.11x |
| Bird Watching | 0.70% | 6.96x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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