Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 21.42% | 22.72x |
| Federal Employee Benefits Researchers | 19.63% | 19.72x |
| Retired Government Employees | 19.20% | 19.43x |
| South Atlantic State Fair Visitors | 23.53% | 15.13x |
| Retired Assisted Living Shoppers | 11.25% | 14.27x |
| Retired Budget Healthcare Shoppers | 11.67% | 12.70x |
| Sea World Park Trip Planners | 16.83% | 12.42x |
| Marines | 10.17% | 11.89x |
| Federal Government Discount Researchers | 10.36% | 11.74x |
| Home Coffee Makers | 7.85% | 11.72x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.17x |
| Dressbarn | 0.01% | 1.06x |
| American Eagle Outfitters | 0.01% | 1.01x |
| Mens Wearhouse | 0.02% | 0.95x |
| The Childrens Place | 0.02% | 0.93x |
| Old Navy | 0.02% | 0.91x |
| Express | 0.01% | 0.89x |
| Journeys | 0.02% | 0.89x |
| Maurices | 0.02% | 0.84x |
| Carhartt | 0.11% | 0.77x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginia.gov.
| Website | Composition | Index |
| virginia.gov | 2.32% | 32.72x |
| loudountimes.com | 1.20% | 30.83x |
| virginia.org | 1.38% | 30.66x |
| nvdaily.com | 1.22% | 29.48x |
| nbc29.com | 3.46% | 28.51x |
| wdbj7.com | 8.03% | 27.20x |
| roanoke.com | 6.88% | 26.97x |
| richmond.com | 15.04% | 26.52x |
| whsv.com | 5.89% | 24.59x |
| nottinghammd.com | 1.15% | 24.58x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 12.30% | 15.09x |
| Delaware Cluster | 5.37% | 13.23x |
| Virginia News | 23.42% | 10.95x |
| Virginia Athletics | 0.12% | 10.19x |
| Baltimore Cluster | 23.49% | 9.40x |
| Insurance Cluster | 0.02% | 9.19x |
| Shoes & Accessories | 0.02% | 7.99x |
| Shopping Catalogs | 0.08% | 7.78x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 7.35x |
| Meeting Planning & Hotels | 0.02% | 7.35x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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