Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 42.16% | 23.26x |
| South Atlantic State Fair Visitors | 31.38% | 18.79x |
| Federal Employee Benefits Researchers | 24.93% | 18.39x |
| Retired Government Employees | 24.58% | 18.20x |
| Norfolk and Virginia Beach Trip Planners | 32.16% | 17.69x |
| Sea World Park Trip Planners | 20.69% | 13.23x |
| Washington Nationals Fans | 19.20% | 12.59x |
| Baltimore Orioles Fans | 19.22% | 12.21x |
| Washington Redskins Fans | 16.77% | 11.31x |
| Civil War History Buff | 17.17% | 11.17x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.95x |
| LOFT | 0.01% | 1.66x |
| Chicos | 0.01% | 1.30x |
| Old Navy | 0.01% | 1.10x |
| Victoria's Secret | 0.01% | 1.06x |
| Carhartt | 0.11% | 0.79x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is visitrichmondva.com.
| Website | Composition | Index |
| visitrichmondva.com | 1.03% | 40.07x |
| aacounty.org | 1.22% | 37.25x |
| massresort.com | 1.32% | 35.09x |
| visitroanokeva.com | 1.45% | 34.96x |
| swvatoday.com | 1.54% | 33.11x |
| wmata.com | 4.71% | 32.30x |
| somdnews.com | 1.44% | 32.01x |
| progress-index.com | 1.57% | 31.80x |
| nvdaily.com | 1.64% | 29.65x |
| princewilliamtimes.com | 2.78% | 29.34x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.44% | 20.45x |
| Washington & Northern Virginia | 22.44% | 15.86x |
| Delaware Cluster | 7.92% | 15.03x |
| South Carolina Beach Travel | 0.91% | 11.39x |
| Mid-Atlantic Beaches | 0.15% | 11.32x |
| Virginia News | 39.03% | 10.51x |
| Rural Living | 0.02% | 9.55x |
| Baltimore Cluster | 31.37% | 9.55x |
| Men's Fashion Shopping | 0.07% | 9.01x |
| Lacrosse College Athletics | 0.41% | 8.52x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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