Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 23.27% 18.66x
Retired Government Employees 22.66% 18.54x
Washington DC Trip Planners 34.18% 18.53x
South Atlantic State Fair Visitors 28.08% 17.08x
Norfolk and Virginia Beach Trip Planners 26.88% 14.65x
Sea World Park Trip Planners 20.86% 14.29x
Retired Assisted Living Shoppers 15.12% 13.16x
Baltimore Orioles Fans 19.10% 12.94x
Retired Budget Healthcare Shoppers 15.20% 12.24x
Washington Football Team Fans 17.42% 12.18x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.45x
Carhartt 0.05% 0.79x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wmata.com.

Website Composition Index
wmata.com 1.28% 36.78x
loudountimes.com 2.06% 32.74x
swvatoday.com 1.01% 30.94x
virginia.gov 4.71% 30.94x
nvdaily.com 1.29% 30.47x
nbc29.com 5.25% 27.79x
dnronline.com 1.02% 25.87x
visitmaryland.org 2.91% 25.81x
richmond.com 19.25% 25.34x
progress-index.com 1.25% 25.31x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.14% 16.38x
Delaware Cluster 5.59% 15.69x
Washington & Northern Virginia 15.42% 15.32x
South Carolina Beach Travel 0.26% 14.62x
Mid-Atlantic Beaches 0.11% 14.08x
Virginia News 29.79% 10.46x
Lacrosse College Athletics 0.17% 9.82x
Baltimore Cluster 27.64% 8.91x
Franchising 0.02% 8.69x
General Interest 0.02% 8.28x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female