Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.5 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 41.18% 17.46x
Retired Government Employees 20.56% 13.61x
Mid-Range Grocery Shoppers 25.36% 11.28x
Federal Employees 20.22% 10.58x
Civil War History Buff 16.30% 9.88x
Voters 19.45% 9.83x
Northeastern Voters 17.17% 9.49x
Retirement Planners 16.61% 9.27x
Norfolk and Virginia Beach Trip Planners 43.93% 9.00x
Retired Budget Healthcare Shoppers 14.05% 8.76x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.67x
Chicos 0.06% 1.46x
LOFT 0.05% 1.37x
REI 0.02% 1.31x
Belk 0.02% 1.27x
Charlotte Russe 0.02% 1.19x
Madewell 0.02% 1.19x
Dressbarn 0.04% 1.15x
J. Crew 0.03% 1.13x
Uniqlo 0.01% 1.11x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is vote-va.org.

Website Composition Index
vote-va.org 0.42% 104.97x
vademocrats.org 0.45% 94.50x
vote-ny.org 0.29% 92.00x
carilionclinic.org 0.38% 85.92x
vhsl.org 0.25% 84.87x
northernvirginiamag.com 0.29% 78.67x
shopmacarthur.com 0.15% 77.54x
clydes.com 0.14% 74.79x
augustaexpo.com 0.18% 73.68x
meadowsfarms.com 0.63% 73.42x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 23.78% 16.45x
Virginia Athletics 0.86% 15.37x
Delaware Cluster 5.92% 14.61x
Washington D.C. Hotels 0.05% 14.39x
Virginia News 28.46% 13.80x
Baltimore Cluster 24.00% 11.57x
Mid-Atlantic Beaches 0.27% 10.09x
South Carolina Beach Travel 3.24% 9.46x
Bird Watching 1.08% 7.37x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.13% 7.31x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999