Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 20.49% | 23.46x |
| Federal Employee Benefits Researchers | 16.75% | 19.58x |
| Retired Government Employees | 16.38% | 19.37x |
| Retired Assisted Living Shoppers | 9.20% | 15.09x |
| South Atlantic State Fair Visitors | 22.64% | 14.02x |
| Retired Budget Healthcare Shoppers | 9.47% | 13.55x |
| Home Coffee Makers | 6.22% | 12.80x |
| Federal Employees | 10.06% | 12.53x |
| Federal Government Discount Researchers | 11.41% | 12.47x |
| Heart Surgery Researchers | 5.55% | 11.97x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.79x |
| Jos A. Bank Clothiers | 0.01% | 1.47x |
| Lululemon | 0.01% | 1.24x |
| Urban Outfitters | 0.02% | 1.12x |
| Mens Wearhouse | 0.01% | 1.11x |
| Chicos | 0.02% | 1.09x |
| H&M | 0.02% | 1.09x |
| White House Black Market | 0.02% | 1.06x |
| American Eagle Outfitters | 0.02% | 1.06x |
| Dressbarn | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is potomaclocal.com.
| Website | Composition | Index |
| potomaclocal.com | 1.04% | 37.60x |
| nvdaily.com | 1.05% | 34.12x |
| virginia.gov | 1.36% | 32.44x |
| roanoke.com | 5.57% | 32.06x |
| richmond.com | 11.82% | 31.66x |
| wdbj7.com | 8.22% | 31.12x |
| nbc29.com | 2.75% | 30.87x |
| ffxnow.com | 1.07% | 27.82x |
| capitalgazette.com | 3.05% | 27.28x |
| wfxrtv.com | 2.54% | 27.05x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 10.17% | 14.39x |
| Delaware Cluster | 4.73% | 13.68x |
| Virginia News | 20.72% | 10.95x |
| Baltimore Cluster | 19.37% | 9.99x |
| Virginia Athletics | 0.07% | 9.29x |
| Shopping Catalogs | 0.06% | 8.09x |
| Arts & Crafts | 0.02% | 7.26x |
| Lacrosse College Athletics | 0.07% | 6.79x |
| Upstate New York State Athletics | 0.02% | 6.06x |
| National Parks | 0.04% | 5.92x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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