Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 506.8 Thousand Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 506.8 thousand unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 22.88% 18.61x
Retired Government Employees 22.68% 18.49x
Washington DC Trip Planners 32.35% 17.46x
South Atlantic State Fair Visitors 26.82% 16.57x
Sea World Park Trip Planners 19.66% 13.84x
Norfolk and Virginia Beach Trip Planners 25.28% 13.81x
Retired Assisted Living Shoppers 14.19% 13.21x
Baltimore Orioles Fans 17.30% 12.29x
Retired Budget Healthcare Shoppers 14.71% 12.04x
Washington Football Team Fans 16.15% 12.03x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.86x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is loudountimes.com.

Website Composition Index
loudountimes.com 1.85% 32.74x
virginia.gov 4.84% 31.19x
swvatoday.com 1.09% 31.16x
nvdaily.com 1.28% 30.74x
nbc29.com 5.33% 28.90x
progress-index.com 1.41% 28.69x
delawarestatenews.net 1.04% 27.06x
richmond.com 18.79% 26.18x
dnronline.com 1.03% 26.09x
visitmaryland.org 2.78% 26.08x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 5.40% 15.71x
Washington & Northern Virginia 13.85% 14.77x
South Carolina Beach Travel 0.15% 14.00x
Mid-Atlantic Beaches 0.08% 12.91x
Virginia Athletics 0.15% 11.39x
Virginia News 27.95% 10.39x
Baltimore Cluster 26.22% 8.63x
Homeschooling 0.02% 8.42x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 8.13x
Lacrosse College Athletics 0.16% 7.24x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female