Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.4 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 11.84% 22.17x
Retired Budget Healthcare Shoppers 8.81% 12.82x
South Atlantic State Fair Visitors 16.55% 12.06x
Federal Employees 9.24% 11.62x
Federal Government Discount Researchers 7.12% 11.36x
Restaurant Menu Researchers 4.49% 11.12x
Flower Delivery Shoppers 3.49% 11.03x
Online Directory Searchers 3.90% 10.89x
Disability Insurance Researchers 8.27% 10.87x
Medicare Researchers 8.46% 10.87x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.11x
Maurices 0.02% 0.82x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wdbj7.com.

Website Composition Index
wdbj7.com 4.83% 25.73x
roanoke.com 3.27% 25.47x
richmond.com 7.70% 25.27x
nbc29.com 1.51% 23.73x
dailypress.com 3.29% 22.26x
whsv.com 2.32% 21.46x
wmdt.com 1.97% 21.38x
fairfaxcounty.gov 3.20% 21.15x
capitalgazette.com 1.71% 20.98x
wfxrtv.com 1.07% 20.69x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 3.43% 12.86x
Washington & Northern Virginia 5.59% 12.40x
Virginia News 14.54% 9.25x
Baltimore Cluster 11.67% 9.11x
Promo Codes 0.03% 7.59x
Virginia Athletics 0.04% 7.36x
Car Keys, Locks & Remotes 0.02% 6.83x
Music Education 0.06% 5.16x
Assorted Topics (Events, Tickets, Fitness) 1.28% 5.10x
Scuba Diving 0.01% 4.81x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female