Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 22.97% | 16.43x |
| Washington DC Trip Planners | 32.21% | 16.33x |
| Retired Government Employees | 22.79% | 16.25x |
| South Atlantic State Fair Visitors | 26.54% | 14.93x |
| Sea World Park Trip Planners | 20.26% | 12.62x |
| Norfolk and Virginia Beach Trip Planners | 24.93% | 12.45x |
| Retired Assisted Living Shoppers | 15.05% | 11.81x |
| Civil War History Buff | 18.40% | 10.79x |
| Retired Budget Healthcare Shoppers | 15.21% | 10.74x |
| Baltimore Orioles Fans | 16.83% | 10.68x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 1.25x |
| Chicos | 0.02% | 1.10x |
| Old Navy | 0.03% | 1.09x |
| LOFT | 0.01% | 1.08x |
| American Eagle Outfitters | 0.01% | 1.00x |
| Banana Republic | 0.01% | 0.99x |
| Mens Wearhouse | 0.02% | 0.93x |
| Gymboree | 0.01% | 0.92x |
| Carhartt | 0.14% | 0.87x |
| Gap | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginia.gov.
| Website | Composition | Index |
| virginia.gov | 4.48% | 31.57x |
| loudountimes.com | 1.74% | 29.71x |
| nvdaily.com | 1.27% | 29.02x |
| swvatoday.com | 1.14% | 28.96x |
| maryland.gov | 1.04% | 28.21x |
| funinfairfaxva.com | 1.08% | 28.05x |
| nbc29.com | 5.44% | 27.56x |
| princewilliamtimes.com | 1.74% | 25.48x |
| whsv.com | 8.52% | 25.18x |
| fairfaxcounty.gov | 6.31% | 24.77x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 5.81% | 15.19x |
| Washington & Northern Virginia | 14.09% | 13.82x |
| Virginia Athletics | 0.21% | 13.31x |
| South Carolina Beach Travel | 0.08% | 11.52x |
| Virginia News | 27.60% | 9.92x |
| Mid-Atlantic Beaches | 0.05% | 9.29x |
| Baltimore Cluster | 26.89% | 8.08x |
| Men's Dress Shirt Shopping | 0.04% | 8.03x |
| Homeschooling | 0.01% | 7.07x |
| Concert Posters | 0.01% | 7.07x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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