Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 2.5 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 44.01% 27.48x
Norfolk and Virginia Beach Trip Planners 32.21% 19.31x
Federal Employee Benefits Researchers 22.61% 18.28x
Retired Government Employees 23.13% 18.03x
Mid-Range Grocery Shoppers 22.49% 14.75x
Sea World Park Trip Planners 21.15% 14.10x
North Carolina Travel Researchers 21.30% 13.29x
Federal Employees 19.57% 12.80x
Civil War History Buff 18.63% 12.75x
Voters 18.37% 11.52x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.55% 1.93x
Johnston and Murphy 0.21% 1.59x
Belk 0.02% 1.56x
LL Bean 0.01% 1.55x
Talbots 0.07% 1.46x
Uniqlo 0.02% 1.30x
Ann Taylor 0.04% 1.28x
H&M 0.09% 1.26x
Mens Wearhouse 0.59% 1.24x
Express Outlets 0.01% 1.24x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is lewisginter.org.

Website Composition Index
lewisginter.org 1.44% 62.75x
bethesdamagazine.com 1.62% 62.16x
fairfaxcounty.gov 5.41% 61.74x
potomaclocal.com 1.55% 57.27x
swvatoday.com 1.56% 55.42x
nvdaily.com 1.20% 55.32x
visitrichmondva.com 2.81% 54.53x
virginiafirst.com 2.50% 53.89x
wolftrap.org 2.94% 53.01x
wmdt.com 1.26% 51.81x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.97% 18.58x
Washington & Northern Virginia 27.49% 16.77x
Delaware Cluster 7.13% 15.20x
Washington D.C. Hotels 0.01% 14.55x
Virginia News 37.58% 12.81x
Mid-Atlantic Beaches 0.35% 11.27x
Baltimore Cluster 28.05% 11.16x
South Carolina Beach Travel 3.21% 10.89x
Flags & Trump 0.09% 9.95x
Lacrosse College Athletics 1.04% 9.11x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female