Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.4 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 24.54% 18.26x
Retired Government Employees 24.38% 17.99x
Washington DC Trip Planners 35.33% 17.32x
South Atlantic State Fair Visitors 29.73% 17.15x
Norfolk and Virginia Beach Trip Planners 28.62% 14.63x
Sea World Park Trip Planners 22.07% 14.18x
Retired Assisted Living Shoppers 16.77% 12.86x
Civil War History Buff 20.82% 12.85x
Baltimore Orioles Fans 20.19% 12.84x
Washington Football Team Fans 18.53% 12.52x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.89x
Chicos 0.01% 1.36x
White House Black Market 0.01% 1.32x
Old Navy 0.02% 0.95x
Journeys 0.01% 0.85x
Maurices 0.01% 0.85x
Carhartt 0.11% 0.83x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wmata.com.

Website Composition Index
wmata.com 2.80% 40.36x
somdnews.com 1.30% 38.65x
virginia.gov 5.88% 38.50x
swvatoday.com 1.32% 38.16x
progress-index.com 1.42% 37.06x
loudountimes.com 3.17% 36.72x
funinfairfaxva.com 1.01% 36.71x
princewilliamtimes.com 2.50% 36.37x
nvdaily.com 1.70% 34.65x
fauquier.com 1.37% 33.42x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.18% 16.02x
Delaware Cluster 5.93% 14.04x
Washington & Northern Virginia 15.79% 13.05x
South Carolina Beach Travel 0.40% 11.24x
Mid-Atlantic Beaches 0.14% 10.19x
Virginia News 28.69% 9.28x
Lacrosse College Athletics 0.22% 8.21x
Baltimore Cluster 26.04% 8.18x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 7.12x
Holistic Medicine 0.06% 6.68x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female