Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 2.4 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 40.22% 17.85x
Federal Employee Benefits Researchers 24.95% 15.27x
Retired Government Employees 24.48% 14.97x
South Atlantic State Fair Visitors 31.85% 14.95x
Norfolk and Virginia Beach Trip Planners 31.34% 13.91x
Sea World Park Trip Planners 21.99% 11.18x
Baltimore Orioles Fans 18.57% 10.50x
Washington Nationals Fans 17.37% 10.45x
Washington Football Team Fans 17.66% 9.86x
Civil War History Buff 19.48% 9.84x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.61x
Victoria's Secret 0.01% 0.99x
Journeys 0.01% 0.98x
Carhartt 0.12% 0.85x
Old Navy 0.01% 0.76x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is visitroanokeva.com.

Website Composition Index
visitroanokeva.com 1.08% 29.24x
swvatoday.com 1.36% 27.24x
somdnews.com 1.31% 27.07x
wmata.com 3.65% 27.01x
progress-index.com 1.45% 26.84x
virginia.gov 6.34% 26.45x
loudountimes.com 3.42% 25.27x
princewilliamtimes.com 2.67% 25.06x
visitvirginiabeach.com 1.08% 24.14x
nvdaily.com 1.75% 24.12x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.29% 16.69x
Delaware Cluster 7.69% 13.21x
Washington & Northern Virginia 20.76% 12.81x
South Carolina Beach Travel 0.66% 10.01x
Mid-Atlantic Beaches 0.20% 9.99x
Virginia News 36.15% 8.64x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 7.98x
Baltimore Cluster 31.72% 7.85x
Lacrosse College Athletics 0.32% 7.44x
Rural Living 0.01% 7.41x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female