Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 2.9 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 45.05% 45.55x
Norfolk and Virginia Beach Trip Planners 30.86% 31.55x
Federal Employee Benefits Researchers 20.50% 31.06x
Retired Government Employees 20.55% 30.73x
Sea World Park Trip Planners 19.64% 22.49x
Mid-Range Grocery Shoppers 21.30% 22.12x
Federal Employees 18.34% 20.14x
North Carolina Travel Researchers 19.21% 19.38x
Civil War History Buff 16.06% 19.33x
Retirement Planners 14.47% 18.63x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.55% 1.99x
Uniqlo 0.03% 1.50x
Belk 0.02% 1.46x
Express Outlets 0.01% 1.37x
Bonobos 0.09% 1.35x
Johnston and Murphy 0.37% 1.34x
Mens Wearhouse 0.58% 1.29x
Talbots 0.06% 1.26x
White House Black Market 0.33% 1.26x
LOFT 0.10% 1.23x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is fairfaxcounty.gov.

Website Composition Index
fairfaxcounty.gov 5.10% 60.22x
lewisginter.org 1.53% 57.89x
bethesdamagazine.com 1.53% 57.70x
maymont.org 1.05% 55.43x
potomaclocal.com 1.72% 54.26x
virginiafirst.com 2.43% 53.69x
swvatoday.com 1.72% 52.56x
nvdaily.com 1.36% 51.58x
visitrichmondva.com 2.99% 50.28x
kingsdominion.com 2.26% 49.86x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 1.11% 23.44x
Washington D.C. Hotels 0.02% 21.45x
Washington & Northern Virginia 30.53% 20.82x
Delaware Cluster 8.09% 18.44x
Virginia News 40.57% 16.03x
Baltimore Cluster 31.35% 13.97x
Mid-Atlantic Beaches 0.35% 13.60x
South Carolina Beach Travel 3.47% 13.30x
England Tourism 0.06% 11.15x
Lacrosse College Athletics 1.13% 10.41x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female