Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 506.8 thousand unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 22.88% | 18.61x |
| Retired Government Employees | 22.68% | 18.49x |
| Washington DC Trip Planners | 32.35% | 17.46x |
| South Atlantic State Fair Visitors | 26.82% | 16.57x |
| Sea World Park Trip Planners | 19.66% | 13.84x |
| Norfolk and Virginia Beach Trip Planners | 25.28% | 13.81x |
| Retired Assisted Living Shoppers | 14.19% | 13.21x |
| Baltimore Orioles Fans | 17.30% | 12.29x |
| Retired Budget Healthcare Shoppers | 14.71% | 12.04x |
| Washington Football Team Fans | 16.15% | 12.03x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.86x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is loudountimes.com.
| Website | Composition | Index |
| loudountimes.com | 1.85% | 32.74x |
| virginia.gov | 4.84% | 31.19x |
| swvatoday.com | 1.09% | 31.16x |
| nvdaily.com | 1.28% | 30.74x |
| nbc29.com | 5.33% | 28.90x |
| progress-index.com | 1.41% | 28.69x |
| delawarestatenews.net | 1.04% | 27.06x |
| richmond.com | 18.79% | 26.18x |
| dnronline.com | 1.03% | 26.09x |
| visitmaryland.org | 2.78% | 26.08x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 5.40% | 15.71x |
| Washington & Northern Virginia | 13.85% | 14.77x |
| South Carolina Beach Travel | 0.15% | 14.00x |
| Mid-Atlantic Beaches | 0.08% | 12.91x |
| Virginia Athletics | 0.15% | 11.39x |
| Virginia News | 27.95% | 10.39x |
| Baltimore Cluster | 26.22% | 8.63x |
| Homeschooling | 0.02% | 8.42x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 8.13x |
| Lacrosse College Athletics | 0.16% | 7.24x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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