Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 45.05% | 45.55x |
| Norfolk and Virginia Beach Trip Planners | 30.86% | 31.55x |
| Federal Employee Benefits Researchers | 20.50% | 31.06x |
| Retired Government Employees | 20.55% | 30.73x |
| Sea World Park Trip Planners | 19.64% | 22.49x |
| Mid-Range Grocery Shoppers | 21.30% | 22.12x |
| Federal Employees | 18.34% | 20.14x |
| North Carolina Travel Researchers | 19.21% | 19.38x |
| Civil War History Buff | 16.06% | 19.33x |
| Retirement Planners | 14.47% | 18.63x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.55% | 1.99x |
| Uniqlo | 0.03% | 1.50x |
| Belk | 0.02% | 1.46x |
| Express Outlets | 0.01% | 1.37x |
| Bonobos | 0.09% | 1.35x |
| Johnston and Murphy | 0.37% | 1.34x |
| Mens Wearhouse | 0.58% | 1.29x |
| Talbots | 0.06% | 1.26x |
| White House Black Market | 0.33% | 1.26x |
| LOFT | 0.10% | 1.23x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is fairfaxcounty.gov.
| Website | Composition | Index |
| fairfaxcounty.gov | 5.10% | 60.22x |
| lewisginter.org | 1.53% | 57.89x |
| bethesdamagazine.com | 1.53% | 57.70x |
| maymont.org | 1.05% | 55.43x |
| potomaclocal.com | 1.72% | 54.26x |
| virginiafirst.com | 2.43% | 53.69x |
| swvatoday.com | 1.72% | 52.56x |
| nvdaily.com | 1.36% | 51.58x |
| visitrichmondva.com | 2.99% | 50.28x |
| kingsdominion.com | 2.26% | 49.86x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 1.11% | 23.44x |
| Washington D.C. Hotels | 0.02% | 21.45x |
| Washington & Northern Virginia | 30.53% | 20.82x |
| Delaware Cluster | 8.09% | 18.44x |
| Virginia News | 40.57% | 16.03x |
| Baltimore Cluster | 31.35% | 13.97x |
| Mid-Atlantic Beaches | 0.35% | 13.60x |
| South Carolina Beach Travel | 3.47% | 13.30x |
| England Tourism | 0.06% | 11.15x |
| Lacrosse College Athletics | 1.13% | 10.41x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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