Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.8 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 40.12% 23.25x
Retired Government Employees 24.19% 18.23x
Federal Employee Benefits Researchers 24.28% 18.20x
Norfolk and Virginia Beach Trip Planners 29.82% 17.82x
South Atlantic State Fair Visitors 28.34% 17.77x
Mid-Range Grocery Shoppers 24.13% 14.76x
Sea World Park Trip Planners 21.63% 14.35x
Civil War History Buff 19.85% 14.13x
Federal Employees 21.77% 13.10x
Retired Assisted Living Shoppers 17.15% 13.00x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.43% 1.86x
Belk 0.02% 1.51x
Bonobos 0.10% 1.45x
Talbots 0.05% 1.43x
Topshop 0.02% 1.36x
Mens Wearhouse 0.52% 1.31x
White House Black Market 0.35% 1.28x
J. Crew 0.06% 1.26x
Johnston and Murphy 0.47% 1.23x
Uniqlo 0.02% 1.16x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is vote-usa.org.

Website Composition Index
vote-usa.org 1.08% 67.67x
fairfaxcounty.gov 4.08% 47.02x
lewisginter.org 1.34% 43.93x
bethesdamagazine.com 1.21% 43.56x
virginiafirst.com 2.01% 42.93x
potomaclocal.com 1.63% 41.88x
swvatoday.com 1.56% 41.65x
kingsdominion.com 1.96% 39.32x
visitrichmondva.com 2.66% 38.47x
nvdaily.com 1.27% 38.18x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 20.76% 14.60x
Virginia Athletics 0.64% 14.59x
Delaware Cluster 6.29% 13.69x
Virginia News 29.35% 10.95x
Baltimore Cluster 23.77% 10.45x
South Carolina Beach Travel 2.37% 9.39x
Mid-Atlantic Beaches 0.26% 9.22x
England Tourism 0.04% 8.08x
Lacrosse College Athletics 0.72% 7.11x
Bird Watching 0.70% 6.96x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female