Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 40.22% | 17.85x |
| Federal Employee Benefits Researchers | 24.95% | 15.27x |
| Retired Government Employees | 24.48% | 14.97x |
| South Atlantic State Fair Visitors | 31.85% | 14.95x |
| Norfolk and Virginia Beach Trip Planners | 31.34% | 13.91x |
| Sea World Park Trip Planners | 21.99% | 11.18x |
| Baltimore Orioles Fans | 18.57% | 10.50x |
| Washington Nationals Fans | 17.37% | 10.45x |
| Washington Football Team Fans | 17.66% | 9.86x |
| Civil War History Buff | 19.48% | 9.84x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.61x |
| Victoria's Secret | 0.01% | 0.99x |
| Journeys | 0.01% | 0.98x |
| Carhartt | 0.12% | 0.85x |
| Old Navy | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is visitroanokeva.com.
| Website | Composition | Index |
| visitroanokeva.com | 1.08% | 29.24x |
| swvatoday.com | 1.36% | 27.24x |
| somdnews.com | 1.31% | 27.07x |
| wmata.com | 3.65% | 27.01x |
| progress-index.com | 1.45% | 26.84x |
| virginia.gov | 6.34% | 26.45x |
| loudountimes.com | 3.42% | 25.27x |
| princewilliamtimes.com | 2.67% | 25.06x |
| visitvirginiabeach.com | 1.08% | 24.14x |
| nvdaily.com | 1.75% | 24.12x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.29% | 16.69x |
| Delaware Cluster | 7.69% | 13.21x |
| Washington & Northern Virginia | 20.76% | 12.81x |
| South Carolina Beach Travel | 0.66% | 10.01x |
| Mid-Atlantic Beaches | 0.20% | 9.99x |
| Virginia News | 36.15% | 8.64x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 7.98x |
| Baltimore Cluster | 31.72% | 7.85x |
| Lacrosse College Athletics | 0.32% | 7.44x |
| Rural Living | 0.01% | 7.41x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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