Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 3.2 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 42.22% 19.43x
Retired Government Employees 22.44% 14.11x
Mid-Range Grocery Shoppers 25.25% 11.83x
Federal Employees 19.96% 11.22x
Sea World Park Trip Planners 21.42% 10.76x
Voters 18.77% 10.21x
Civil War History Buff 17.19% 10.18x
Norfolk and Virginia Beach Trip Planners 42.92% 10.14x
Retirement Planners 17.12% 9.64x
Northeastern Voters 16.47% 9.41x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is LOFT.

Location Composition Index
LOFT 0.06% 1.49x
LL Bean 0.01% 1.47x
Belk 0.02% 1.43x
Chicos 0.06% 1.37x
Ann Taylor 0.02% 1.34x
REI 0.02% 1.20x
Dressbarn 0.05% 1.19x
Lane Bryant 0.05% 1.15x
J. Crew 0.03% 1.11x
Madewell 0.02% 1.10x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wolftrap.org.

Website Composition Index
wolftrap.org 2.66% 66.38x
lewisginter.org 1.50% 63.22x
bethesdamagazine.com 2.59% 62.52x
visitrichmondva.com 2.75% 61.18x
potomaclocal.com 1.16% 60.17x
loudountimes.com 1.52% 56.84x
styleweekly.com 1.04% 56.62x
vhda.com 1.01% 55.48x
richmondmagazine.com 1.76% 55.28x
swvatoday.com 1.15% 54.18x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 24.77% 16.97x
Virginia Athletics 0.92% 16.17x
Washington D.C. Hotels 0.05% 16.13x
Delaware Cluster 6.01% 15.35x
Virginia News 30.52% 14.37x
Baltimore Cluster 25.14% 11.95x
Mid-Atlantic Beaches 0.27% 10.83x
South Carolina Beach Travel 3.25% 10.31x
Bird Watching 1.06% 7.64x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.14% 7.48x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female