Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 24.54% | 18.26x |
| Retired Government Employees | 24.38% | 17.99x |
| Washington DC Trip Planners | 35.33% | 17.32x |
| South Atlantic State Fair Visitors | 29.73% | 17.15x |
| Norfolk and Virginia Beach Trip Planners | 28.62% | 14.63x |
| Sea World Park Trip Planners | 22.07% | 14.18x |
| Retired Assisted Living Shoppers | 16.77% | 12.86x |
| Civil War History Buff | 20.82% | 12.85x |
| Baltimore Orioles Fans | 20.19% | 12.84x |
| Washington Football Team Fans | 18.53% | 12.52x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.89x |
| Chicos | 0.01% | 1.36x |
| White House Black Market | 0.01% | 1.32x |
| Old Navy | 0.02% | 0.95x |
| Journeys | 0.01% | 0.85x |
| Maurices | 0.01% | 0.85x |
| Carhartt | 0.11% | 0.83x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wmata.com.
| Website | Composition | Index |
| wmata.com | 2.80% | 40.36x |
| somdnews.com | 1.30% | 38.65x |
| virginia.gov | 5.88% | 38.50x |
| swvatoday.com | 1.32% | 38.16x |
| progress-index.com | 1.42% | 37.06x |
| loudountimes.com | 3.17% | 36.72x |
| funinfairfaxva.com | 1.01% | 36.71x |
| princewilliamtimes.com | 2.50% | 36.37x |
| nvdaily.com | 1.70% | 34.65x |
| fauquier.com | 1.37% | 33.42x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.18% | 16.02x |
| Delaware Cluster | 5.93% | 14.04x |
| Washington & Northern Virginia | 15.79% | 13.05x |
| South Carolina Beach Travel | 0.40% | 11.24x |
| Mid-Atlantic Beaches | 0.14% | 10.19x |
| Virginia News | 28.69% | 9.28x |
| Lacrosse College Athletics | 0.22% | 8.21x |
| Baltimore Cluster | 26.04% | 8.18x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 7.12x |
| Holistic Medicine | 0.06% | 6.68x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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