Explore the Mid-Atlantic Voters Audience
Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.
INTERESTS
The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Atlantic Voters audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 23.27% | 18.66x |
| Retired Government Employees | 22.66% | 18.54x |
| Washington DC Trip Planners | 34.18% | 18.53x |
| South Atlantic State Fair Visitors | 28.08% | 17.08x |
| Norfolk and Virginia Beach Trip Planners | 26.88% | 14.65x |
| Sea World Park Trip Planners | 20.86% | 14.29x |
| Retired Assisted Living Shoppers | 15.12% | 13.16x |
| Baltimore Orioles Fans | 19.10% | 12.94x |
| Retired Budget Healthcare Shoppers | 15.20% | 12.24x |
| Washington Football Team Fans | 17.42% | 12.18x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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APPAREL RETAILERS
The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.45x |
| Carhartt | 0.05% | 0.79x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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WEBSITES
The Mid-Atlantic Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Atlantic Voters audience is wmata.com.
| Website | Composition | Index |
| wmata.com | 1.28% | 36.78x |
| loudountimes.com | 2.06% | 32.74x |
| swvatoday.com | 1.01% | 30.94x |
| virginia.gov | 4.71% | 30.94x |
| nvdaily.com | 1.29% | 30.47x |
| nbc29.com | 5.25% | 27.79x |
| dnronline.com | 1.02% | 25.87x |
| visitmaryland.org | 2.91% | 25.81x |
| richmond.com | 19.25% | 25.34x |
| progress-index.com | 1.25% | 25.31x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.14% | 16.38x |
| Delaware Cluster | 5.59% | 15.69x |
| Washington & Northern Virginia | 15.42% | 15.32x |
| South Carolina Beach Travel | 0.26% | 14.62x |
| Mid-Atlantic Beaches | 0.11% | 14.08x |
| Virginia News | 29.79% | 10.46x |
| Lacrosse College Athletics | 0.17% | 9.82x |
| Baltimore Cluster | 27.64% | 8.91x |
| Franchising | 0.02% | 8.69x |
| General Interest | 0.02% | 8.28x |
Composition Percentage:
The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
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DEMOGRAPHICS
The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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