Dstillery Audiences

MID-ATLANTIC VOTERS

Audience Size: 2.5 Million Devices

Explore the Mid-Atlantic Voters Audience

Below you'll find more information about the Mid-Atlantic Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mid-Atlantic Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Voters audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 21.42% 22.72x
Federal Employee Benefits Researchers 19.63% 19.72x
Retired Government Employees 19.20% 19.43x
South Atlantic State Fair Visitors 23.53% 15.13x
Retired Assisted Living Shoppers 11.25% 14.27x
Retired Budget Healthcare Shoppers 11.67% 12.70x
Sea World Park Trip Planners 16.83% 12.42x
Marines 10.17% 11.89x
Federal Government Discount Researchers 10.36% 11.74x
Home Coffee Makers 7.85% 11.72x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Voters audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.17x
Dressbarn 0.01% 1.06x
American Eagle Outfitters 0.01% 1.01x
Mens Wearhouse 0.02% 0.95x
The Childrens Place 0.02% 0.93x
Old Navy 0.02% 0.91x
Express 0.01% 0.89x
Journeys 0.02% 0.89x
Maurices 0.02% 0.84x
Carhartt 0.11% 0.77x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Voters audience is virginia.gov.

Website Composition Index
virginia.gov 2.32% 32.72x
loudountimes.com 1.20% 30.83x
virginia.org 1.38% 30.66x
nvdaily.com 1.22% 29.48x
nbc29.com 3.46% 28.51x
wdbj7.com 8.03% 27.20x
roanoke.com 6.88% 26.97x
richmond.com 15.04% 26.52x
whsv.com 5.89% 24.59x
nottinghammd.com 1.15% 24.58x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Voters audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 12.30% 15.09x
Delaware Cluster 5.37% 13.23x
Virginia News 23.42% 10.95x
Virginia Athletics 0.12% 10.19x
Baltimore Cluster 23.49% 9.40x
Insurance Cluster 0.02% 9.19x
Shoes & Accessories 0.02% 7.99x
Shopping Catalogs 0.08% 7.78x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 7.35x
Meeting Planning & Hotels 0.02% 7.35x
Composition Percentage: The overlap percentage between the Mid-Atlantic Voters audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female