Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Buffalo Bills Fans.
| Interest | Composition | Index |
| Buffalo Bills Fans | 13.27% | 13.72x |
| Philadelphia Trip Planners | 12.57% | 12.96x |
| Penn State Nittany Lions Fans | 10.46% | 10.95x |
| Northeastern Voters | 25.87% | 10.67x |
| Pennsylvania County and Local Fair Visitors | 14.60% | 9.86x |
| Italian Food Enthusiasts | 3.28% | 9.85x |
| Gourmet Food & Wine Researchers | 2.28% | 9.25x |
| Renaissance Faire Visitors | 12.20% | 9.22x |
| Philadelphia Phillies Fans | 13.89% | 8.98x |
| Cooking Show Fans | 2.22% | 8.42x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 5.16x |
| Zumiez | 0.01% | 1.73x |
| Maurices | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.
| Website | Composition | Index |
| rochesterfirst.com | 6.67% | 25.65x |
| northcentralpa.com | 2.09% | 22.01x |
| wbng.com | 1.32% | 21.65x |
| weny.com | 1.16% | 21.43x |
| dailylocal.com | 1.11% | 21.16x |
| delcotimes.com | 1.55% | 20.99x |
| yourerie.com | 2.59% | 20.48x |
| localsyr.com | 6.06% | 20.43x |
| auburnpub.com | 1.13% | 20.26x |
| mytwintiers.com | 3.46% | 20.25x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.05% | 11.19x |
| Rochester New York Cluster | 10.69% | 10.96x |
| New Jersey Travel Location Cluster | 1.76% | 10.58x |
| Northeast Pennsylvania Cluster | 9.61% | 10.41x |
| Upstate New York Local Information Cluster | 9.49% | 10.34x |
| Philadelphia Cluster | 7.87% | 9.80x |
| Delaware Cluster | 2.34% | 9.09x |
| University Press | 0.01% | 8.11x |
| Hudson Valley New York Media | 2.37% | 7.69x |
| Upstate New York Travel Cluster | 1.78% | 6.06x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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