Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 18.30% | 19.61x |
| Northeastern Voters | 26.88% | 15.66x |
| Penn State Nittany Lions Fans | 13.12% | 15.01x |
| Chocolate Lovers | 17.10% | 14.13x |
| Pennsylvania County and Local Fair Visitors | 20.93% | 12.26x |
| Italian Food Enthusiasts | 7.62% | 11.62x |
| School Closings Updates Readers | 6.37% | 11.29x |
| Home Coffee Makers | 5.43% | 11.24x |
| Renaissance Faire Visitors | 17.74% | 11.00x |
| Gourmet Food & Wine Researchers | 5.93% | 10.21x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.03% | 4.44x |
| Patagonia | 0.02% | 2.96x |
| American Eagle Outfitters | 0.03% | 2.07x |
| Zumiez | 0.04% | 1.82x |
| Talbots | 0.02% | 1.82x |
| J. Crew | 0.01% | 1.44x |
| Dressbarn | 0.01% | 1.43x |
| H&M | 0.02% | 1.42x |
| White House Black Market | 0.02% | 1.33x |
| Lululemon | 0.01% | 1.31x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.
| Website | Composition | Index |
| rochesterfirst.com | 10.34% | 36.01x |
| weny.com | 1.71% | 32.02x |
| thereporteronline.com | 1.11% | 30.58x |
| northcentralpa.com | 2.98% | 30.40x |
| niagara-gazette.com | 1.04% | 29.88x |
| localsyr.com | 7.97% | 29.77x |
| delcotimes.com | 2.57% | 29.25x |
| binghamtonhomepage.com | 1.17% | 29.05x |
| dailylocal.com | 2.10% | 29.04x |
| capemaycountyherald.com | 1.23% | 28.42x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.06% | 19.65x |
| Rochester New York Cluster | 16.30% | 14.61x |
| New Jersey Travel Location Cluster | 3.51% | 13.72x |
| Northeast Pennsylvania Cluster | 13.96% | 13.29x |
| Upstate New York Local Information Cluster | 14.66% | 13.07x |
| Philadelphia Cluster | 15.32% | 12.04x |
| Delaware Cluster | 3.64% | 10.62x |
| Philanthropy - Nonprofits | 0.04% | 9.82x |
| Hudson Valley New York Media | 4.18% | 9.03x |
| Upstate New York Travel Cluster | 3.18% | 8.42x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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