Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 18.30% 19.61x
Northeastern Voters 26.88% 15.66x
Penn State Nittany Lions Fans 13.12% 15.01x
Chocolate Lovers 17.10% 14.13x
Pennsylvania County and Local Fair Visitors 20.93% 12.26x
Italian Food Enthusiasts 7.62% 11.62x
School Closings Updates Readers 6.37% 11.29x
Home Coffee Makers 5.43% 11.24x
Renaissance Faire Visitors 17.74% 11.00x
Gourmet Food & Wine Researchers 5.93% 10.21x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Gap.

Location Composition Index
Gap 0.03% 4.44x
Patagonia 0.02% 2.96x
American Eagle Outfitters 0.03% 2.07x
Zumiez 0.04% 1.82x
Talbots 0.02% 1.82x
J. Crew 0.01% 1.44x
Dressbarn 0.01% 1.43x
H&M 0.02% 1.42x
White House Black Market 0.02% 1.33x
Lululemon 0.01% 1.31x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.

Website Composition Index
rochesterfirst.com 10.34% 36.01x
weny.com 1.71% 32.02x
thereporteronline.com 1.11% 30.58x
northcentralpa.com 2.98% 30.40x
niagara-gazette.com 1.04% 29.88x
localsyr.com 7.97% 29.77x
delcotimes.com 2.57% 29.25x
binghamtonhomepage.com 1.17% 29.05x
dailylocal.com 2.10% 29.04x
capemaycountyherald.com 1.23% 28.42x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 19.65x
Rochester New York Cluster 16.30% 14.61x
New Jersey Travel Location Cluster 3.51% 13.72x
Northeast Pennsylvania Cluster 13.96% 13.29x
Upstate New York Local Information Cluster 14.66% 13.07x
Philadelphia Cluster 15.32% 12.04x
Delaware Cluster 3.64% 10.62x
Philanthropy - Nonprofits 0.04% 9.82x
Hudson Valley New York Media 4.18% 9.03x
Upstate New York Travel Cluster 3.18% 8.42x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female