Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 31.02% | 20.06x |
| Chocolate Lovers | 25.15% | 16.41x |
| Penn State Nittany Lions Fans | 21.54% | 16.31x |
| Coffee Lovers | 21.50% | 15.99x |
| Pennsylvania County and Local Fair Visitors | 28.24% | 15.55x |
| Philadelphia Trip Planners | 19.69% | 15.51x |
| New York Trip Planners | 21.98% | 13.46x |
| Ice Cream Shoppers | 18.44% | 13.32x |
| Retired Assisted Living Shoppers | 17.21% | 12.70x |
| Renaissance Faire Visitors | 21.06% | 12.51x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 0.53x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is stepoutbuffalo.com.
| Website | Composition | Index |
| stepoutbuffalo.com | 1.30% | 40.24x |
| wegmans.com | 11.02% | 39.55x |
| adventureaquarium.com | 1.14% | 38.09x |
| visitdelaware.com | 1.00% | 35.08x |
| mainlinehealth.org | 1.21% | 34.97x |
| ithaca.com | 1.17% | 34.79x |
| eveningtribune.com | 1.38% | 34.57x |
| fingerlakes1.com | 2.34% | 33.39x |
| binghamtonhomepage.com | 1.79% | 32.38x |
| atlanticcitynj.com | 1.08% | 31.48x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.20% | 24.38x |
| New Jersey Travel Location Cluster | 9.98% | 19.76x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.07% | 17.73x |
| Rochester New York Cluster | 25.95% | 16.51x |
| Upstate New York Local Information Cluster | 25.94% | 15.21x |
| Delaware Cluster | 6.53% | 13.35x |
| Lacrosse College Athletics | 0.66% | 13.34x |
| Philadelphia Cluster | 21.16% | 13.16x |
| Mid-Atlantic Beaches | 0.17% | 12.17x |
| Northeast Pennsylvania Cluster | 17.41% | 12.03x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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