Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 25.82% | 48.64x |
| Coffee Lovers | 16.01% | 44.50x |
| Chocolate Lovers | 18.63% | 43.10x |
| Philadelphia Trip Planners | 14.05% | 42.36x |
| Penn State Nittany Lions Fans | 16.67% | 38.92x |
| Pennsylvania County and Local Fair Visitors | 27.12% | 38.33x |
| Home Coffee Makers | 12.09% | 36.67x |
| Ice Cream Shoppers | 14.05% | 36.40x |
| Pet Boarding and Sitter Researchers | 13.07% | 35.73x |
| Supermarket Shoppers | 12.42% | 35.50x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.07% | 3.83x |
| Dressbarn | 0.01% | 1.74x |
| Mens Wearhouse | 0.01% | 1.15x |
| Carhartt | 0.10% | 0.79x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is stepoutbuffalo.com.
| Website | Composition | Index |
| stepoutbuffalo.com | 1.09% | 37.83x |
| thelcn.com | 1.25% | 36.17x |
| wegmans.com | 9.06% | 35.96x |
| mainlinehealth.org | 1.00% | 31.97x |
| binghamtonhomepage.com | 1.68% | 31.30x |
| eveningtribune.com | 1.35% | 31.12x |
| ithaca.com | 1.22% | 31.10x |
| fingerlakes1.com | 1.88% | 30.30x |
| poconomountains.com | 1.70% | 27.07x |
| timesherald.com | 1.71% | 26.70x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Rochester New York Cluster.
| Content Affinity | Composition | Index |
| Rochester New York Cluster | 30.07% | 25.70x |
| New Jersey Travel Location Cluster | 7.52% | 25.59x |
| Delaware Cluster | 7.19% | 24.91x |
| Upstate New York Local Information Cluster | 27.45% | 24.43x |
| Upstate New York State Athletics | 0.17% | 23.12x |
| Philadelphia Cluster | 16.34% | 16.96x |
| Northeast Pennsylvania Cluster | 15.69% | 16.19x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 16.18x |
| Upstate New York Travel Cluster | 5.56% | 16.09x |
| Hudson Valley New York Media | 5.56% | 11.00x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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