Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 32.97% 33.18x
Chocolate Lovers 30.89% 32.89x
Northeastern Voters 30.96% 32.48x
Ice Cream Shoppers 25.47% 31.40x
Home Coffee Makers 24.14% 29.90x
Supermarket Shoppers 27.91% 28.44x
Philadelphia Trip Planners 24.30% 27.60x
Budget Grocery Shoppers 20.07% 26.96x
Retired Assisted Living Shoppers 21.25% 26.40x
Cookie Eaters 23.64% 25.80x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.33x
Club Monaco 0.03% 1.98x
Jos A. Bank Clothiers 0.53% 1.81x
Bonobos 0.10% 1.67x
The North Face 0.04% 1.63x
Uniqlo 0.03% 1.60x
LL Bean 0.01% 1.51x
Johnston and Murphy 0.21% 1.49x
Express 0.12% 1.33x
Mens Wearhouse 0.64% 1.33x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is peddlersvillage.com.

Website Composition Index
peddlersvillage.com 1.76% 74.36x
walnutstreettheatre.org 1.01% 70.79x
lollypop.org 1.48% 70.40x
musikfest.org 1.04% 70.07x
foxroach.com 1.84% 68.85x
steelstacks.org 1.07% 67.99x
caperesorts.com 1.05% 67.20x
fingerlakes1.com 1.47% 66.06x
huntrealestate.com 1.68% 65.74x
shoprite.com 1.03% 65.36x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 28.72x
Upstate New York State Athletics 0.47% 28.67x
New Jersey Travel Location Cluster 14.49% 24.83x
Washington D.C. Hotels 0.03% 24.65x
Upstate New York Local Information Cluster 20.62% 18.27x
Rochester New York Cluster 15.79% 18.24x
As Seen On TV Products 0.12% 16.84x
Food Cluster 4.63% 16.58x
Philadelphia Cluster 18.20% 16.55x
Delaware Cluster 6.54% 16.25x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female