Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 4 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 31.46% 19.53x
Chocolate Lovers 26.28% 16.56x
Coffee Lovers 23.33% 16.51x
Republicans 22.57% 15.75x
Penn State Nittany Lions Fans 21.03% 15.47x
Pennsylvania County and Local Fair Visitors 27.54% 15.45x
Philadelphia Trip Planners 20.61% 15.19x
New York Trip Planners 22.56% 13.70x
Ice Cream Shoppers 20.23% 13.69x
Ivy League College Researchers 0.07% 13.62x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Gap.

Location Composition Index
Gap 0.02% 1.47x
Talbots 0.01% 1.32x
Banana Republic 0.02% 1.28x
White House Black Market 0.01% 1.25x
Chicos 0.02% 1.21x
Express 0.02% 1.19x
Michael Kors 0.01% 1.16x
H&M 0.01% 1.13x
Journeys 0.02% 1.10x
LOFT 0.02% 1.08x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is acmemarkets.com.

Website Composition Index
acmemarkets.com 1.24% 50.18x
wegmans.com 14.34% 38.52x
stepoutbuffalo.com 1.59% 38.17x
adventureaquarium.com 1.45% 36.92x
visitdelaware.com 1.29% 34.32x
mainlinehealth.org 1.60% 33.86x
eveningtribune.com 1.17% 32.56x
fingerlakes1.com 2.88% 31.69x
binghamtonhomepage.com 1.39% 30.87x
atlanticcitynj.com 1.37% 30.30x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.26% 23.92x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 20.15x
New Jersey Travel Location Cluster 10.09% 19.79x
Rochester New York Cluster 22.22% 16.34x
Upstate New York Local Information Cluster 23.02% 15.45x
Lacrosse College Athletics 0.88% 14.22x
Delaware Cluster 5.90% 14.22x
Philadelphia Cluster 18.62% 13.33x
Northeast Pennsylvania Cluster 14.68% 11.83x
Mid-Atlantic Beaches 0.18% 11.81x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female