Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 31.46% | 19.53x |
| Chocolate Lovers | 26.28% | 16.56x |
| Coffee Lovers | 23.33% | 16.51x |
| Republicans | 22.57% | 15.75x |
| Penn State Nittany Lions Fans | 21.03% | 15.47x |
| Pennsylvania County and Local Fair Visitors | 27.54% | 15.45x |
| Philadelphia Trip Planners | 20.61% | 15.19x |
| New York Trip Planners | 22.56% | 13.70x |
| Ice Cream Shoppers | 20.23% | 13.69x |
| Ivy League College Researchers | 0.07% | 13.62x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 1.47x |
| Talbots | 0.01% | 1.32x |
| Banana Republic | 0.02% | 1.28x |
| White House Black Market | 0.01% | 1.25x |
| Chicos | 0.02% | 1.21x |
| Express | 0.02% | 1.19x |
| Michael Kors | 0.01% | 1.16x |
| H&M | 0.01% | 1.13x |
| Journeys | 0.02% | 1.10x |
| LOFT | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is acmemarkets.com.
| Website | Composition | Index |
| acmemarkets.com | 1.24% | 50.18x |
| wegmans.com | 14.34% | 38.52x |
| stepoutbuffalo.com | 1.59% | 38.17x |
| adventureaquarium.com | 1.45% | 36.92x |
| visitdelaware.com | 1.29% | 34.32x |
| mainlinehealth.org | 1.60% | 33.86x |
| eveningtribune.com | 1.17% | 32.56x |
| fingerlakes1.com | 2.88% | 31.69x |
| binghamtonhomepage.com | 1.39% | 30.87x |
| atlanticcitynj.com | 1.37% | 30.30x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.26% | 23.92x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.10% | 20.15x |
| New Jersey Travel Location Cluster | 10.09% | 19.79x |
| Rochester New York Cluster | 22.22% | 16.34x |
| Upstate New York Local Information Cluster | 23.02% | 15.45x |
| Lacrosse College Athletics | 0.88% | 14.22x |
| Delaware Cluster | 5.90% | 14.22x |
| Philadelphia Cluster | 18.62% | 13.33x |
| Northeast Pennsylvania Cluster | 14.68% | 11.83x |
| Mid-Atlantic Beaches | 0.18% | 11.81x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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