Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 25.82% 48.64x
Coffee Lovers 16.01% 44.50x
Chocolate Lovers 18.63% 43.10x
Philadelphia Trip Planners 14.05% 42.36x
Penn State Nittany Lions Fans 16.67% 38.92x
Pennsylvania County and Local Fair Visitors 27.12% 38.33x
Home Coffee Makers 12.09% 36.67x
Ice Cream Shoppers 14.05% 36.40x
Pet Boarding and Sitter Researchers 13.07% 35.73x
Supermarket Shoppers 12.42% 35.50x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.07% 3.83x
Dressbarn 0.01% 1.74x
Mens Wearhouse 0.01% 1.15x
Carhartt 0.10% 0.79x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is stepoutbuffalo.com.

Website Composition Index
stepoutbuffalo.com 1.09% 37.83x
thelcn.com 1.25% 36.17x
wegmans.com 9.06% 35.96x
mainlinehealth.org 1.00% 31.97x
binghamtonhomepage.com 1.68% 31.30x
eveningtribune.com 1.35% 31.12x
ithaca.com 1.22% 31.10x
fingerlakes1.com 1.88% 30.30x
poconomountains.com 1.70% 27.07x
timesherald.com 1.71% 26.70x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 30.07% 25.70x
New Jersey Travel Location Cluster 7.52% 25.59x
Delaware Cluster 7.19% 24.91x
Upstate New York Local Information Cluster 27.45% 24.43x
Upstate New York State Athletics 0.17% 23.12x
Philadelphia Cluster 16.34% 16.96x
Northeast Pennsylvania Cluster 15.69% 16.19x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 16.18x
Upstate New York Travel Cluster 5.56% 16.09x
Hudson Valley New York Media 5.56% 11.00x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female