Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 32.68% 24.83x
Coffee Lovers 29.39% 23.60x
Chocolate Lovers 29.90% 23.14x
Home Coffee Makers 24.31% 20.72x
Ice Cream Shoppers 25.48% 20.63x
Supermarket Shoppers 26.36% 19.83x
Philadelphia Trip Planners 22.89% 19.82x
Budget Grocery Shoppers 22.22% 19.49x
Retired Assisted Living Shoppers 22.60% 19.48x
Penn State Nittany Lions Fans 22.04% 19.33x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.76x
Brooks Brothers 0.03% 1.71x
Ann Taylor 0.03% 1.64x
Uniqlo 0.02% 1.64x
Bonobos 0.03% 1.48x
Jos A. Bank Clothiers 0.08% 1.40x
J. Crew 0.02% 1.40x
Dressbarn 0.05% 1.37x
H&M 0.06% 1.34x
Talbots 0.03% 1.28x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is lollypop.org.

Website Composition Index
lollypop.org 1.16% 60.32x
acmemarkets.com 2.18% 59.92x
njfamily.com 1.58% 48.61x
mpnnow.com 1.53% 44.97x
pennmedicine.org 1.81% 44.82x
fingerlakesdailynews.com 1.15% 43.67x
wegmans.com 12.05% 41.10x
fingerlakes1.com 1.47% 40.58x
groundsforsculpture.org 1.10% 40.57x
valleyforge.org 1.17% 40.47x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.34% 23.06x
New Jersey Travel Location Cluster 10.80% 21.21x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.30% 20.50x
Rochester New York Cluster 15.97% 17.11x
Upstate New York Local Information Cluster 18.25% 16.41x
Delaware Cluster 6.33% 15.09x
ISPs & Local Services 0.03% 14.45x
Food Cluster 2.38% 14.40x
Philadelphia Cluster 16.82% 13.74x
Lacrosse College Athletics 1.10% 13.39x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female