Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 29.51% 17.62x
Chocolate Lovers 21.51% 14.52x
Penn State Nittany Lions Fans 17.11% 14.44x
Philadelphia Trip Planners 14.42% 13.73x
Coffee Lovers 16.28% 13.63x
Pennsylvania County and Local Fair Visitors 23.74% 13.02x
School Closings Updates Readers 10.58% 12.61x
New York Trip Planners 20.09% 12.13x
New York City Events Researchers 14.86% 12.03x
Orthopedic Health Researchers 17.69% 12.01x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.52x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is wegmans.com.

Website Composition Index
wegmans.com 1.74% 41.68x
stargazette.com 1.12% 31.45x
rochesterfirst.com 12.60% 30.66x
timesherald.com 1.14% 29.77x
northcentralpa.com 2.77% 29.26x
thedailynewsonline.com 1.29% 28.66x
localsyr.com 10.81% 27.77x
weny.com 3.31% 26.91x
niagara-gazette.com 1.15% 26.88x
mpnnow.com 1.51% 26.79x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 25.95x
New Jersey Travel Location Cluster 5.32% 17.30x
Rochester New York Cluster 20.07% 15.68x
Upstate New York Local Information Cluster 19.83% 13.72x
Delaware Cluster 4.73% 13.15x
Hudson Valley New York Media 6.85% 13.06x
Northeast Pennsylvania Cluster 13.46% 12.13x
Philadelphia Cluster 18.03% 11.95x
Upstate New York Travel Cluster 3.65% 10.15x
South Carolina Beach Travel 0.12% 9.31x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female