Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 31.37% 19.92x
Chocolate Lovers 22.62% 16.69x
Penn State Nittany Lions Fans 17.62% 16.60x
Coffee Lovers 17.57% 15.99x
Philadelphia Trip Planners 15.38% 15.87x
Pennsylvania County and Local Fair Visitors 24.13% 15.14x
New York Trip Planners 22.01% 14.03x
New York City Events Researchers 16.95% 13.87x
Orthopedic Health Researchers 19.09% 13.69x
School Closings Updates Readers 12.04% 13.67x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.74x
The Childrens Place 0.01% 1.18x
Old Navy 0.01% 1.10x
Victoria's Secret 0.01% 0.79x
Carhartt 0.06% 0.64x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is wegmans.com.

Website Composition Index
wegmans.com 2.92% 45.59x
binghamtonhomepage.com 1.13% 36.56x
rochesterfirst.com 14.04% 34.84x
eveningtribune.com 1.03% 34.68x
stargazette.com 1.36% 33.23x
mpnnow.com 1.60% 32.53x
weny.com 3.77% 31.76x
timesherald.com 1.06% 31.29x
thedailynewsonline.com 1.52% 30.79x
localsyr.com 11.78% 30.10x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.08% 24.75x
New Jersey Travel Location Cluster 5.97% 19.27x
Rochester New York Cluster 21.95% 16.62x
Upstate New York Local Information Cluster 21.38% 15.82x
Delaware Cluster 4.75% 14.23x
Hudson Valley New York Media 7.73% 13.68x
Northeast Pennsylvania Cluster 14.04% 13.32x
Philadelphia Cluster 17.70% 13.21x
Lacrosse College Athletics 0.24% 12.31x
Tattoos & Costumes 0.04% 11.09x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female