Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 33.73% 24.27x
Coffee Lovers 31.78% 23.72x
Chocolate Lovers 31.97% 23.15x
Ice Cream Shoppers 27.11% 20.86x
Home Coffee Makers 26.12% 20.82x
Supermarket Shoppers 28.98% 20.03x
Budget Grocery Shoppers 23.56% 19.61x
Philadelphia Trip Planners 24.72% 19.57x
Retired Assisted Living Shoppers 24.52% 19.35x
Penn State Nittany Lions Fans 23.40% 19.09x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.81x
Jos A. Bank Clothiers 0.42% 1.72x
LL Bean 0.01% 1.71x
Supreme 0.01% 1.49x
White House Black Market 0.44% 1.48x
Brooks Brothers 0.04% 1.39x
Club Monaco 0.02% 1.38x
Talbots 0.05% 1.37x
Uniqlo 0.02% 1.36x
Mens Wearhouse 0.54% 1.33x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is lollypop.org.

Website Composition Index
lollypop.org 1.06% 52.71x
acmemarkets.com 2.63% 52.21x
wegmans.com 11.86% 51.87x
foxroach.com 1.01% 51.22x
fingerlakes1.com 1.30% 44.39x
fingerlakesdailynews.com 1.13% 43.04x
visitmaryland.org 2.18% 42.94x
visitnj.org 2.82% 42.65x
njfamily.com 1.90% 42.52x
mpnnow.com 1.25% 42.33x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.34% 23.67x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.41% 20.82x
New Jersey Travel Location Cluster 11.77% 19.90x
Washington D.C. Hotels 0.01% 19.44x
Rochester New York Cluster 15.00% 16.07x
Upstate New York Local Information Cluster 18.10% 15.24x
Delaware Cluster 6.28% 14.09x
Food Cluster 3.03% 13.49x
Philadelphia Cluster 16.72% 13.21x
As Seen On TV Products 0.07% 13.19x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female