Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 33.40% 20.49x
Chocolate Lovers 33.02% 19.20x
Ice Cream Shoppers 28.16% 18.77x
Northeastern Voters 30.59% 18.75x
Home Coffee Makers 25.32% 18.02x
Philadelphia Trip Planners 23.38% 17.45x
Supermarket Shoppers 33.47% 17.41x
Retired Assisted Living Shoppers 24.77% 15.92x
Budget Grocery Shoppers 25.05% 15.86x
Cookie Eaters 26.73% 15.83x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 1.97x
Talbots 0.10% 1.91x
LL Bean 0.01% 1.83x
Intermix 0.02% 1.78x
Supreme 0.02% 1.67x
Uniqlo 0.02% 1.60x
Patagonia 0.03% 1.56x
Jos A. Bank Clothiers 0.24% 1.55x
J. Crew 0.05% 1.54x
Dressbarn 0.06% 1.47x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterregional.org.

Website Composition Index
rochesterregional.org 1.08% 82.27x
lollypop.org 1.29% 76.23x
visitrochester.com 1.00% 74.26x
peddlersvillage.com 1.98% 71.00x
foxroach.com 2.10% 69.88x
shoprite.com 1.08% 69.37x
musikfest.org 1.18% 67.99x
fingerlakes1.com 1.47% 65.63x
walnutstreettheatre.org 1.16% 64.66x
caperesorts.com 1.19% 63.94x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.98% 26.07x
Washington D.C. Hotels 0.05% 22.68x
Upstate New York State Athletics 0.51% 22.57x
New Jersey Travel Location Cluster 14.76% 22.24x
Upstate New York Local Information Cluster 19.10% 17.18x
Rochester New York Cluster 14.19% 16.72x
Delaware Cluster 5.59% 15.67x
Food Cluster 5.31% 15.38x
Philadelphia Cluster 17.00% 14.99x
As Seen On TV Products 0.12% 14.28x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female