Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 28.66% | 19.28x |
| Chocolate Lovers | 21.02% | 15.09x |
| Penn State Nittany Lions Fans | 16.84% | 14.83x |
| Coffee Lovers | 20.94% | 13.52x |
| Pennsylvania County and Local Fair Visitors | 28.17% | 12.70x |
| Philadelphia Trip Planners | 18.09% | 12.62x |
| New York Trip Planners | 24.98% | 12.20x |
| Vermont Trip Planners | 14.55% | 12.03x |
| New York City Events Researchers | 20.12% | 11.81x |
| School Closings Updates Readers | 13.35% | 11.74x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.69x |
| American Eagle Outfitters | 0.01% | 1.58x |
| Express | 0.02% | 1.55x |
| LOFT | 0.01% | 1.52x |
| Banana Republic | 0.01% | 1.38x |
| The Childrens Place | 0.02% | 1.37x |
| Chicos | 0.01% | 1.33x |
| Victoria's Secret | 0.02% | 1.22x |
| White House Black Market | 0.01% | 1.21x |
| Journeys | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is wegmans.com.
| Website | Composition | Index |
| wegmans.com | 5.00% | 36.82x |
| binghamtonhomepage.com | 1.21% | 31.46x |
| fingerlakes1.com | 1.05% | 29.47x |
| eveningtribune.com | 1.07% | 29.47x |
| timesherald.com | 1.30% | 28.17x |
| rochesterfirst.com | 11.65% | 27.19x |
| mpnnow.com | 1.75% | 27.13x |
| stargazette.com | 1.57% | 26.37x |
| weny.com | 3.86% | 26.19x |
| ithacajournal.com | 1.15% | 26.06x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.11% | 18.22x |
| New Jersey Travel Location Cluster | 7.44% | 15.03x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 13.81x |
| Rochester New York Cluster | 22.09% | 12.41x |
| Upstate New York Local Information Cluster | 21.75% | 11.91x |
| Delaware Cluster | 5.74% | 11.24x |
| Hudson Valley New York Media | 8.61% | 10.57x |
| Philadelphia Cluster | 18.78% | 10.53x |
| Northeast Pennsylvania Cluster | 14.81% | 10.34x |
| Lacrosse College Athletics | 0.33% | 9.73x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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