Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 32.68% | 24.83x |
| Coffee Lovers | 29.39% | 23.60x |
| Chocolate Lovers | 29.90% | 23.14x |
| Home Coffee Makers | 24.31% | 20.72x |
| Ice Cream Shoppers | 25.48% | 20.63x |
| Supermarket Shoppers | 26.36% | 19.83x |
| Philadelphia Trip Planners | 22.89% | 19.82x |
| Budget Grocery Shoppers | 22.22% | 19.49x |
| Retired Assisted Living Shoppers | 22.60% | 19.48x |
| Penn State Nittany Lions Fans | 22.04% | 19.33x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 1.76x |
| Brooks Brothers | 0.03% | 1.71x |
| Ann Taylor | 0.03% | 1.64x |
| Uniqlo | 0.02% | 1.64x |
| Bonobos | 0.03% | 1.48x |
| Jos A. Bank Clothiers | 0.08% | 1.40x |
| J. Crew | 0.02% | 1.40x |
| Dressbarn | 0.05% | 1.37x |
| H&M | 0.06% | 1.34x |
| Talbots | 0.03% | 1.28x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is lollypop.org.
| Website | Composition | Index |
| lollypop.org | 1.16% | 60.32x |
| acmemarkets.com | 2.18% | 59.92x |
| njfamily.com | 1.58% | 48.61x |
| mpnnow.com | 1.53% | 44.97x |
| pennmedicine.org | 1.81% | 44.82x |
| fingerlakesdailynews.com | 1.15% | 43.67x |
| wegmans.com | 12.05% | 41.10x |
| fingerlakes1.com | 1.47% | 40.58x |
| groundsforsculpture.org | 1.10% | 40.57x |
| valleyforge.org | 1.17% | 40.47x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.34% | 23.06x |
| New Jersey Travel Location Cluster | 10.80% | 21.21x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.30% | 20.50x |
| Rochester New York Cluster | 15.97% | 17.11x |
| Upstate New York Local Information Cluster | 18.25% | 16.41x |
| Delaware Cluster | 6.33% | 15.09x |
| ISPs & Local Services | 0.03% | 14.45x |
| Food Cluster | 2.38% | 14.40x |
| Philadelphia Cluster | 16.82% | 13.74x |
| Lacrosse College Athletics | 1.10% | 13.39x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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