Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 28.38% 17.34x
Chocolate Lovers 19.61% 14.02x
Penn State Nittany Lions Fans 16.17% 13.72x
Philadelphia Trip Planners 13.54% 13.56x
Coffee Lovers 15.11% 13.00x
School Closings Updates Readers 9.63% 12.49x
Pennsylvania County and Local Fair Visitors 23.08% 12.27x
New York Trip Planners 19.37% 12.26x
Orthopedic Health Researchers 17.62% 11.37x
Supermarket Shoppers 13.88% 11.29x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is H&M.

Location Composition Index
H&M 0.01% 1.58x
Banana Republic 0.02% 1.19x
Talbots 0.01% 1.18x
Gap 0.01% 1.08x
LOFT 0.01% 1.02x
Dressbarn 0.01% 1.02x
Aeropostale 0.01% 0.99x
Journeys 0.02% 0.93x
American Eagle Outfitters 0.01% 0.91x
Victoria's Secret 0.02% 0.82x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.

Website Composition Index
rochesterfirst.com 13.51% 31.12x
timesherald.com 1.15% 29.76x
thedailynewsonline.com 1.50% 29.70x
weny.com 3.41% 29.02x
localsyr.com 10.65% 28.24x
13wham.com 10.12% 28.13x
binghamtonhomepage.com 1.20% 27.95x
niagara-gazette.com 1.19% 27.64x
thereporteronline.com 1.05% 27.11x
northcentralpa.com 3.10% 26.90x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.05% 20.97x
New Jersey Travel Location Cluster 4.49% 14.99x
Rochester New York Cluster 19.18% 14.83x
Upstate New York Local Information Cluster 18.47% 12.74x
Northeast Pennsylvania Cluster 13.30% 12.22x
Delaware Cluster 4.56% 11.83x
Hudson Valley New York Media 6.02% 11.70x
Philadelphia Cluster 17.41% 11.36x
Upstate New York Travel Cluster 3.93% 9.63x
Vitamin Shoppers 0.02% 9.50x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female