Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 34.49% 19.50x
Chocolate Lovers 34.09% 18.07x
Ice Cream Shoppers 30.32% 17.55x
Northeastern Voters 31.39% 17.34x
Philadelphia Trip Planners 24.84% 16.81x
Supermarket Shoppers 33.22% 16.67x
Retired Assisted Living Shoppers 22.31% 15.05x
Budget Grocery Shoppers 23.31% 14.93x
Cookie Eaters 29.04% 14.87x
New York Trip Planners 31.13% 14.71x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Talbots.

Location Composition Index
Talbots 0.08% 1.76x
LL Bean 0.01% 1.61x
Intermix 0.01% 1.61x
Ann Taylor 0.03% 1.57x
Lululemon 0.07% 1.55x
REI 0.02% 1.38x
Dressbarn 0.05% 1.34x
Hugo Boss 0.02% 1.34x
Club Monaco 0.01% 1.31x
LOFT 0.05% 1.31x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is lollypop.org.

Website Composition Index
lollypop.org 1.25% 70.93x
visitrochester.com 1.05% 69.52x
rochesterregional.org 1.37% 67.86x
visitpa.com 1.05% 64.33x
shoprite.com 1.27% 60.78x
huntrealestate.com 1.74% 59.42x
foxroach.com 2.52% 58.61x
musikfest.org 1.38% 58.33x
wildwoodsnj.com 1.36% 57.87x
acmemarkets.com 4.08% 57.34x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.12% 23.95x
Upstate New York State Athletics 0.46% 21.46x
New Jersey Travel Location Cluster 15.38% 20.39x
Washington D.C. Hotels 0.06% 20.29x
Upstate New York Local Information Cluster 17.94% 16.21x
Rochester New York Cluster 13.12% 15.88x
Delaware Cluster 5.88% 15.06x
Philadelphia Cluster 17.77% 14.44x
Food Cluster 5.62% 14.04x
Lacrosse College Athletics 2.02% 13.05x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female