Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 35.01% 18.57x
Ice Cream Shoppers 33.58% 16.63x
Philadelphia Trip Planners 24.71% 16.35x
Northeastern Voters 29.61% 16.21x
Supermarket Shoppers 34.00% 15.95x
Cookie Eaters 31.84% 14.19x
New York Trip Planners 31.89% 14.13x
Retired Assisted Living Shoppers 23.72% 14.02x
Italian Food Enthusiasts 26.69% 13.98x
Budget Grocery Shoppers 22.98% 13.90x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.73x
Talbots 0.05% 1.57x
Lululemon 0.05% 1.46x
Intermix 0.01% 1.39x
Dressbarn 0.04% 1.36x
Chicos 0.05% 1.35x
Zara 0.02% 1.24x
Uniqlo 0.01% 1.23x
Brooks Brothers 0.03% 1.19x
Banana Republic 0.04% 1.19x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is jimssteakout.com.

Website Composition Index
jimssteakout.com 0.14% 93.95x
christmascity.org 0.16% 88.77x
clydes.com 0.16% 85.15x
manncenter.org 0.49% 84.60x
rbj.net 0.12% 83.08x
ellicottvilleny.com 0.24% 81.69x
northernvirginiamag.com 0.29% 80.75x
umuch.org 0.15% 80.45x
topsmarkets.com 0.20% 78.55x
cooperhealth.org 0.55% 78.36x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.19% 22.93x
Upstate New York State Athletics 0.45% 20.45x
New Jersey Travel Location Cluster 15.62% 19.43x
Washington D.C. Hotels 0.07% 18.07x
Rochester New York Cluster 12.22% 16.19x
Upstate New York Local Information Cluster 16.36% 16.15x
Delaware Cluster 5.96% 14.50x
Philadelphia Cluster 17.29% 14.37x
Food Cluster 5.58% 13.66x
Lacrosse College Athletics 2.04% 12.51x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999