Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.
| Interest | Composition | Index |
| Coffee Lovers | 35.01% | 18.57x |
| Ice Cream Shoppers | 33.58% | 16.63x |
| Philadelphia Trip Planners | 24.71% | 16.35x |
| Northeastern Voters | 29.61% | 16.21x |
| Supermarket Shoppers | 34.00% | 15.95x |
| Cookie Eaters | 31.84% | 14.19x |
| New York Trip Planners | 31.89% | 14.13x |
| Retired Assisted Living Shoppers | 23.72% | 14.02x |
| Italian Food Enthusiasts | 26.69% | 13.98x |
| Budget Grocery Shoppers | 22.98% | 13.90x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 1.73x |
| Talbots | 0.05% | 1.57x |
| Lululemon | 0.05% | 1.46x |
| Intermix | 0.01% | 1.39x |
| Dressbarn | 0.04% | 1.36x |
| Chicos | 0.05% | 1.35x |
| Zara | 0.02% | 1.24x |
| Uniqlo | 0.01% | 1.23x |
| Brooks Brothers | 0.03% | 1.19x |
| Banana Republic | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is jimssteakout.com.
| Website | Composition | Index |
| jimssteakout.com | 0.14% | 93.95x |
| christmascity.org | 0.16% | 88.77x |
| clydes.com | 0.16% | 85.15x |
| manncenter.org | 0.49% | 84.60x |
| rbj.net | 0.12% | 83.08x |
| ellicottvilleny.com | 0.24% | 81.69x |
| northernvirginiamag.com | 0.29% | 80.75x |
| umuch.org | 0.15% | 80.45x |
| topsmarkets.com | 0.20% | 78.55x |
| cooperhealth.org | 0.55% | 78.36x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.19% | 22.93x |
| Upstate New York State Athletics | 0.45% | 20.45x |
| New Jersey Travel Location Cluster | 15.62% | 19.43x |
| Washington D.C. Hotels | 0.07% | 18.07x |
| Rochester New York Cluster | 12.22% | 16.19x |
| Upstate New York Local Information Cluster | 16.36% | 16.15x |
| Delaware Cluster | 5.96% | 14.50x |
| Philadelphia Cluster | 17.29% | 14.37x |
| Food Cluster | 5.58% | 13.66x |
| Lacrosse College Athletics | 2.04% | 12.51x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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