Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 31.37% | 19.92x |
| Chocolate Lovers | 22.62% | 16.69x |
| Penn State Nittany Lions Fans | 17.62% | 16.60x |
| Coffee Lovers | 17.57% | 15.99x |
| Philadelphia Trip Planners | 15.38% | 15.87x |
| Pennsylvania County and Local Fair Visitors | 24.13% | 15.14x |
| New York Trip Planners | 22.01% | 14.03x |
| New York City Events Researchers | 16.95% | 13.87x |
| Orthopedic Health Researchers | 19.09% | 13.69x |
| School Closings Updates Readers | 12.04% | 13.67x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.74x |
| The Childrens Place | 0.01% | 1.18x |
| Old Navy | 0.01% | 1.10x |
| Victoria's Secret | 0.01% | 0.79x |
| Carhartt | 0.06% | 0.64x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is wegmans.com.
| Website | Composition | Index |
| wegmans.com | 2.92% | 45.59x |
| binghamtonhomepage.com | 1.13% | 36.56x |
| rochesterfirst.com | 14.04% | 34.84x |
| eveningtribune.com | 1.03% | 34.68x |
| stargazette.com | 1.36% | 33.23x |
| mpnnow.com | 1.60% | 32.53x |
| weny.com | 3.77% | 31.76x |
| timesherald.com | 1.06% | 31.29x |
| thedailynewsonline.com | 1.52% | 30.79x |
| localsyr.com | 11.78% | 30.10x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.08% | 24.75x |
| New Jersey Travel Location Cluster | 5.97% | 19.27x |
| Rochester New York Cluster | 21.95% | 16.62x |
| Upstate New York Local Information Cluster | 21.38% | 15.82x |
| Delaware Cluster | 4.75% | 14.23x |
| Hudson Valley New York Media | 7.73% | 13.68x |
| Northeast Pennsylvania Cluster | 14.04% | 13.32x |
| Philadelphia Cluster | 17.70% | 13.21x |
| Lacrosse College Athletics | 0.24% | 12.31x |
| Tattoos & Costumes | 0.04% | 11.09x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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