Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 28.66% 19.28x
Chocolate Lovers 21.02% 15.09x
Penn State Nittany Lions Fans 16.84% 14.83x
Coffee Lovers 20.94% 13.52x
Pennsylvania County and Local Fair Visitors 28.17% 12.70x
Philadelphia Trip Planners 18.09% 12.62x
New York Trip Planners 24.98% 12.20x
Vermont Trip Planners 14.55% 12.03x
New York City Events Researchers 20.12% 11.81x
School Closings Updates Readers 13.35% 11.74x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.69x
American Eagle Outfitters 0.01% 1.58x
Express 0.02% 1.55x
LOFT 0.01% 1.52x
Banana Republic 0.01% 1.38x
The Childrens Place 0.02% 1.37x
Chicos 0.01% 1.33x
Victoria's Secret 0.02% 1.22x
White House Black Market 0.01% 1.21x
Journeys 0.02% 1.20x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is wegmans.com.

Website Composition Index
wegmans.com 5.00% 36.82x
binghamtonhomepage.com 1.21% 31.46x
fingerlakes1.com 1.05% 29.47x
eveningtribune.com 1.07% 29.47x
timesherald.com 1.30% 28.17x
rochesterfirst.com 11.65% 27.19x
mpnnow.com 1.75% 27.13x
stargazette.com 1.57% 26.37x
weny.com 3.86% 26.19x
ithacajournal.com 1.15% 26.06x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.11% 18.22x
New Jersey Travel Location Cluster 7.44% 15.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 13.81x
Rochester New York Cluster 22.09% 12.41x
Upstate New York Local Information Cluster 21.75% 11.91x
Delaware Cluster 5.74% 11.24x
Hudson Valley New York Media 8.61% 10.57x
Philadelphia Cluster 18.78% 10.53x
Northeast Pennsylvania Cluster 14.81% 10.34x
Lacrosse College Athletics 0.33% 9.73x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female