Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 33.09% 29.98x
Chocolate Lovers 31.16% 28.54x
Northeastern Voters 30.02% 28.05x
Ice Cream Shoppers 26.91% 27.25x
Home Coffee Makers 24.69% 25.87x
Supermarket Shoppers 29.86% 25.26x
Philadelphia Trip Planners 24.65% 24.61x
Budget Grocery Shoppers 20.41% 23.54x
Retired Assisted Living Shoppers 21.48% 22.96x
Cookie Eaters 24.48% 22.81x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.66x
Mens Wearhouse 0.44% 1.18x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterregional.org.

Website Composition Index
rochesterregional.org 1.01% 82.83x
peddlersvillage.com 1.91% 73.54x
lollypop.org 1.41% 72.99x
foxroach.com 2.01% 70.05x
musikfest.org 1.13% 69.67x
fingerlakes1.com 1.49% 68.45x
walnutstreettheatre.org 1.11% 68.31x
shoprite.com 1.06% 67.46x
steelstacks.org 1.16% 66.79x
visitrochester.com 1.15% 66.57x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 14.49% 25.56x
Upstate New York Local Information Cluster 20.69% 18.97x
Rochester New York Cluster 15.77% 18.85x
Delaware Cluster 6.08% 17.11x
Food Cluster 4.90% 16.95x
Philadelphia Cluster 17.90% 16.74x
Lacrosse College Athletics 1.86% 14.82x
Higher-End Fashion Brands 1.77% 14.38x
Mail Order Food 2.57% 13.91x
Hudson Valley New York Media 6.39% 13.78x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female