Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 25.93% 16.03x
Philadelphia Trip Planners 11.77% 15.01x
Penn State Nittany Lions Fans 13.77% 13.99x
Chocolate Lovers 18.10% 13.78x
Pennsylvania County and Local Fair Visitors 20.63% 12.28x
Coffee Lovers 11.75% 12.16x
School Closings Updates Readers 7.19% 11.53x
Supermarket Shoppers 10.60% 11.36x
New York Trip Planners 17.92% 11.10x
Italian Food Enthusiasts 9.09% 10.65x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 0.89x
Mens Wearhouse 0.01% 0.83x
The Childrens Place 0.01% 0.76x
Victoria's Secret 0.01% 0.73x
Carhartt 0.06% 0.57x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.

Website Composition Index
rochesterfirst.com 11.93% 30.98x
timesherald.com 1.02% 29.38x
weny.com 2.30% 29.12x
northcentralpa.com 3.42% 26.89x
localsyr.com 9.34% 26.85x
niagara-gazette.com 1.23% 26.71x
thereporteronline.com 1.32% 26.67x
binghamtonhomepage.com 1.43% 25.75x
delcotimes.com 2.91% 25.68x
dailylocal.com 2.43% 25.67x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 19.99x
Rochester New York Cluster 18.08% 13.94x
Northeast Pennsylvania Cluster 13.68% 12.73x
Upstate New York Local Information Cluster 16.45% 12.23x
New Jersey Travel Location Cluster 3.90% 11.76x
Philadelphia Cluster 17.33% 11.34x
Delaware Cluster 3.99% 9.91x
Upstate New York Travel Cluster 3.74% 9.49x
Hudson Valley New York Media 5.10% 8.64x
Healthy Eating Researchers 0.04% 8.18x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female