Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 33.02% 17.81x
Coffee Lovers 28.92% 16.08x
Chocolate Lovers 29.04% 15.85x
Ice Cream Shoppers 22.57% 14.35x
Penn State Nittany Lions Fans 21.71% 14.11x
Republicans 23.45% 14.00x
Home Coffee Makers 23.56% 13.91x
Philadelphia Trip Planners 23.53% 13.50x
Supermarket Shoppers 24.93% 13.47x
Retired Assisted Living Shoppers 24.10% 13.27x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.80x
Club Monaco 0.01% 1.65x
The North Face 0.02% 1.53x
Free People 0.02% 1.43x
Uniqlo 0.01% 1.40x
Gap 0.08% 1.38x
Talbots 0.03% 1.36x
REI 0.01% 1.35x
Bonobos 0.01% 1.33x
Ralph Lauren 0.01% 1.31x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is acmemarkets.com.

Website Composition Index
acmemarkets.com 1.41% 45.63x
mpnnow.com 1.54% 33.64x
wegmans.com 15.80% 32.60x
adventureaquarium.com 1.58% 32.33x
pennmedicine.org 1.12% 32.13x
stepoutbuffalo.com 1.61% 31.62x
visitdelaware.com 1.42% 30.76x
fingerlakes1.com 1.84% 29.30x
mainlinehealth.org 1.72% 28.73x
rochesterfirst.com 8.11% 28.22x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.29% 21.07x
New Jersey Travel Location Cluster 8.89% 18.56x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.17% 16.45x
Rochester New York Cluster 15.66% 14.97x
Upstate New York Local Information Cluster 18.15% 14.24x
Delaware Cluster 5.36% 13.75x
ISPs & Local Services 0.02% 12.35x
Philadelphia Cluster 15.11% 12.34x
Lacrosse College Athletics 0.88% 11.86x
Hudson Valley New York Media 6.03% 11.45x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female