Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 28.38% | 17.34x |
| Chocolate Lovers | 19.61% | 14.02x |
| Penn State Nittany Lions Fans | 16.17% | 13.72x |
| Philadelphia Trip Planners | 13.54% | 13.56x |
| Coffee Lovers | 15.11% | 13.00x |
| School Closings Updates Readers | 9.63% | 12.49x |
| Pennsylvania County and Local Fair Visitors | 23.08% | 12.27x |
| New York Trip Planners | 19.37% | 12.26x |
| Orthopedic Health Researchers | 17.62% | 11.37x |
| Supermarket Shoppers | 13.88% | 11.29x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.58x |
| Banana Republic | 0.02% | 1.19x |
| Talbots | 0.01% | 1.18x |
| Gap | 0.01% | 1.08x |
| LOFT | 0.01% | 1.02x |
| Dressbarn | 0.01% | 1.02x |
| Aeropostale | 0.01% | 0.99x |
| Journeys | 0.02% | 0.93x |
| American Eagle Outfitters | 0.01% | 0.91x |
| Victoria's Secret | 0.02% | 0.82x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.
| Website | Composition | Index |
| rochesterfirst.com | 13.51% | 31.12x |
| timesherald.com | 1.15% | 29.76x |
| thedailynewsonline.com | 1.50% | 29.70x |
| weny.com | 3.41% | 29.02x |
| localsyr.com | 10.65% | 28.24x |
| 13wham.com | 10.12% | 28.13x |
| binghamtonhomepage.com | 1.20% | 27.95x |
| niagara-gazette.com | 1.19% | 27.64x |
| thereporteronline.com | 1.05% | 27.11x |
| northcentralpa.com | 3.10% | 26.90x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.05% | 20.97x |
| New Jersey Travel Location Cluster | 4.49% | 14.99x |
| Rochester New York Cluster | 19.18% | 14.83x |
| Upstate New York Local Information Cluster | 18.47% | 12.74x |
| Northeast Pennsylvania Cluster | 13.30% | 12.22x |
| Delaware Cluster | 4.56% | 11.83x |
| Hudson Valley New York Media | 6.02% | 11.70x |
| Philadelphia Cluster | 17.41% | 11.36x |
| Upstate New York Travel Cluster | 3.93% | 9.63x |
| Vitamin Shoppers | 0.02% | 9.50x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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