Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.
| Interest | Composition | Index |
| Coffee Lovers | 32.97% | 33.18x |
| Chocolate Lovers | 30.89% | 32.89x |
| Northeastern Voters | 30.96% | 32.48x |
| Ice Cream Shoppers | 25.47% | 31.40x |
| Home Coffee Makers | 24.14% | 29.90x |
| Supermarket Shoppers | 27.91% | 28.44x |
| Philadelphia Trip Planners | 24.30% | 27.60x |
| Budget Grocery Shoppers | 20.07% | 26.96x |
| Retired Assisted Living Shoppers | 21.25% | 26.40x |
| Cookie Eaters | 23.64% | 25.80x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.03% | 2.33x |
| Club Monaco | 0.03% | 1.98x |
| Jos A. Bank Clothiers | 0.53% | 1.81x |
| Bonobos | 0.10% | 1.67x |
| The North Face | 0.04% | 1.63x |
| Uniqlo | 0.03% | 1.60x |
| LL Bean | 0.01% | 1.51x |
| Johnston and Murphy | 0.21% | 1.49x |
| Express | 0.12% | 1.33x |
| Mens Wearhouse | 0.64% | 1.33x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is peddlersvillage.com.
| Website | Composition | Index |
| peddlersvillage.com | 1.76% | 74.36x |
| walnutstreettheatre.org | 1.01% | 70.79x |
| lollypop.org | 1.48% | 70.40x |
| musikfest.org | 1.04% | 70.07x |
| foxroach.com | 1.84% | 68.85x |
| steelstacks.org | 1.07% | 67.99x |
| caperesorts.com | 1.05% | 67.20x |
| fingerlakes1.com | 1.47% | 66.06x |
| huntrealestate.com | 1.68% | 65.74x |
| shoprite.com | 1.03% | 65.36x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.74% | 28.72x |
| Upstate New York State Athletics | 0.47% | 28.67x |
| New Jersey Travel Location Cluster | 14.49% | 24.83x |
| Washington D.C. Hotels | 0.03% | 24.65x |
| Upstate New York Local Information Cluster | 20.62% | 18.27x |
| Rochester New York Cluster | 15.79% | 18.24x |
| As Seen On TV Products | 0.12% | 16.84x |
| Food Cluster | 4.63% | 16.58x |
| Philadelphia Cluster | 18.20% | 16.55x |
| Delaware Cluster | 6.54% | 16.25x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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