Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 13.27% 13.72x
Philadelphia Trip Planners 12.57% 12.96x
Penn State Nittany Lions Fans 10.46% 10.95x
Northeastern Voters 25.87% 10.67x
Pennsylvania County and Local Fair Visitors 14.60% 9.86x
Italian Food Enthusiasts 3.28% 9.85x
Gourmet Food & Wine Researchers 2.28% 9.25x
Renaissance Faire Visitors 12.20% 9.22x
Philadelphia Phillies Fans 13.89% 8.98x
Cooking Show Fans 2.22% 8.42x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Gap.

Location Composition Index
Gap 0.02% 5.16x
Zumiez 0.01% 1.73x
Maurices 0.01% 0.98x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.

Website Composition Index
rochesterfirst.com 6.67% 25.65x
northcentralpa.com 2.09% 22.01x
wbng.com 1.32% 21.65x
weny.com 1.16% 21.43x
dailylocal.com 1.11% 21.16x
delcotimes.com 1.55% 20.99x
yourerie.com 2.59% 20.48x
localsyr.com 6.06% 20.43x
auburnpub.com 1.13% 20.26x
mytwintiers.com 3.46% 20.25x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.05% 11.19x
Rochester New York Cluster 10.69% 10.96x
New Jersey Travel Location Cluster 1.76% 10.58x
Northeast Pennsylvania Cluster 9.61% 10.41x
Upstate New York Local Information Cluster 9.49% 10.34x
Philadelphia Cluster 7.87% 9.80x
Delaware Cluster 2.34% 9.09x
University Press 0.01% 8.11x
Hudson Valley New York Media 2.37% 7.69x
Upstate New York Travel Cluster 1.78% 6.06x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female