Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 33.02% | 17.81x |
| Coffee Lovers | 28.92% | 16.08x |
| Chocolate Lovers | 29.04% | 15.85x |
| Ice Cream Shoppers | 22.57% | 14.35x |
| Penn State Nittany Lions Fans | 21.71% | 14.11x |
| Republicans | 23.45% | 14.00x |
| Home Coffee Makers | 23.56% | 13.91x |
| Philadelphia Trip Planners | 23.53% | 13.50x |
| Supermarket Shoppers | 24.93% | 13.47x |
| Retired Assisted Living Shoppers | 24.10% | 13.27x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.80x |
| Club Monaco | 0.01% | 1.65x |
| The North Face | 0.02% | 1.53x |
| Free People | 0.02% | 1.43x |
| Uniqlo | 0.01% | 1.40x |
| Gap | 0.08% | 1.38x |
| Talbots | 0.03% | 1.36x |
| REI | 0.01% | 1.35x |
| Bonobos | 0.01% | 1.33x |
| Ralph Lauren | 0.01% | 1.31x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is acmemarkets.com.
| Website | Composition | Index |
| acmemarkets.com | 1.41% | 45.63x |
| mpnnow.com | 1.54% | 33.64x |
| wegmans.com | 15.80% | 32.60x |
| adventureaquarium.com | 1.58% | 32.33x |
| pennmedicine.org | 1.12% | 32.13x |
| stepoutbuffalo.com | 1.61% | 31.62x |
| visitdelaware.com | 1.42% | 30.76x |
| fingerlakes1.com | 1.84% | 29.30x |
| mainlinehealth.org | 1.72% | 28.73x |
| rochesterfirst.com | 8.11% | 28.22x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.29% | 21.07x |
| New Jersey Travel Location Cluster | 8.89% | 18.56x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.17% | 16.45x |
| Rochester New York Cluster | 15.66% | 14.97x |
| Upstate New York Local Information Cluster | 18.15% | 14.24x |
| Delaware Cluster | 5.36% | 13.75x |
| ISPs & Local Services | 0.02% | 12.35x |
| Philadelphia Cluster | 15.11% | 12.34x |
| Lacrosse College Athletics | 0.88% | 11.86x |
| Hudson Valley New York Media | 6.03% | 11.45x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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