Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 31.02% 20.06x
Chocolate Lovers 25.15% 16.41x
Penn State Nittany Lions Fans 21.54% 16.31x
Coffee Lovers 21.50% 15.99x
Pennsylvania County and Local Fair Visitors 28.24% 15.55x
Philadelphia Trip Planners 19.69% 15.51x
New York Trip Planners 21.98% 13.46x
Ice Cream Shoppers 18.44% 13.32x
Retired Assisted Living Shoppers 17.21% 12.70x
Renaissance Faire Visitors 21.06% 12.51x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.53x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is stepoutbuffalo.com.

Website Composition Index
stepoutbuffalo.com 1.30% 40.24x
wegmans.com 11.02% 39.55x
adventureaquarium.com 1.14% 38.09x
visitdelaware.com 1.00% 35.08x
mainlinehealth.org 1.21% 34.97x
ithaca.com 1.17% 34.79x
eveningtribune.com 1.38% 34.57x
fingerlakes1.com 2.34% 33.39x
binghamtonhomepage.com 1.79% 32.38x
atlanticcitynj.com 1.08% 31.48x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.20% 24.38x
New Jersey Travel Location Cluster 9.98% 19.76x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 17.73x
Rochester New York Cluster 25.95% 16.51x
Upstate New York Local Information Cluster 25.94% 15.21x
Delaware Cluster 6.53% 13.35x
Lacrosse College Athletics 0.66% 13.34x
Philadelphia Cluster 21.16% 13.16x
Mid-Atlantic Beaches 0.17% 12.17x
Northeast Pennsylvania Cluster 17.41% 12.03x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female