Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 25.93% | 16.03x |
| Philadelphia Trip Planners | 11.77% | 15.01x |
| Penn State Nittany Lions Fans | 13.77% | 13.99x |
| Chocolate Lovers | 18.10% | 13.78x |
| Pennsylvania County and Local Fair Visitors | 20.63% | 12.28x |
| Coffee Lovers | 11.75% | 12.16x |
| School Closings Updates Readers | 7.19% | 11.53x |
| Supermarket Shoppers | 10.60% | 11.36x |
| New York Trip Planners | 17.92% | 11.10x |
| Italian Food Enthusiasts | 9.09% | 10.65x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 0.89x |
| Mens Wearhouse | 0.01% | 0.83x |
| The Childrens Place | 0.01% | 0.76x |
| Victoria's Secret | 0.01% | 0.73x |
| Carhartt | 0.06% | 0.57x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.
| Website | Composition | Index |
| rochesterfirst.com | 11.93% | 30.98x |
| timesherald.com | 1.02% | 29.38x |
| weny.com | 2.30% | 29.12x |
| northcentralpa.com | 3.42% | 26.89x |
| localsyr.com | 9.34% | 26.85x |
| niagara-gazette.com | 1.23% | 26.71x |
| thereporteronline.com | 1.32% | 26.67x |
| binghamtonhomepage.com | 1.43% | 25.75x |
| delcotimes.com | 2.91% | 25.68x |
| dailylocal.com | 2.43% | 25.67x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.07% | 19.99x |
| Rochester New York Cluster | 18.08% | 13.94x |
| Northeast Pennsylvania Cluster | 13.68% | 12.73x |
| Upstate New York Local Information Cluster | 16.45% | 12.23x |
| New Jersey Travel Location Cluster | 3.90% | 11.76x |
| Philadelphia Cluster | 17.33% | 11.34x |
| Delaware Cluster | 3.99% | 9.91x |
| Upstate New York Travel Cluster | 3.74% | 9.49x |
| Hudson Valley New York Media | 5.10% | 8.64x |
| Healthy Eating Researchers | 0.04% | 8.18x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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