Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 33.73% | 24.27x |
| Coffee Lovers | 31.78% | 23.72x |
| Chocolate Lovers | 31.97% | 23.15x |
| Ice Cream Shoppers | 27.11% | 20.86x |
| Home Coffee Makers | 26.12% | 20.82x |
| Supermarket Shoppers | 28.98% | 20.03x |
| Budget Grocery Shoppers | 23.56% | 19.61x |
| Philadelphia Trip Planners | 24.72% | 19.57x |
| Retired Assisted Living Shoppers | 24.52% | 19.35x |
| Penn State Nittany Lions Fans | 23.40% | 19.09x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.13% | 1.81x |
| Jos A. Bank Clothiers | 0.42% | 1.72x |
| LL Bean | 0.01% | 1.71x |
| Supreme | 0.01% | 1.49x |
| White House Black Market | 0.44% | 1.48x |
| Brooks Brothers | 0.04% | 1.39x |
| Club Monaco | 0.02% | 1.38x |
| Talbots | 0.05% | 1.37x |
| Uniqlo | 0.02% | 1.36x |
| Mens Wearhouse | 0.54% | 1.33x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is lollypop.org.
| Website | Composition | Index |
| lollypop.org | 1.06% | 52.71x |
| acmemarkets.com | 2.63% | 52.21x |
| wegmans.com | 11.86% | 51.87x |
| foxroach.com | 1.01% | 51.22x |
| fingerlakes1.com | 1.30% | 44.39x |
| fingerlakesdailynews.com | 1.13% | 43.04x |
| visitmaryland.org | 2.18% | 42.94x |
| visitnj.org | 2.82% | 42.65x |
| njfamily.com | 1.90% | 42.52x |
| mpnnow.com | 1.25% | 42.33x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.34% | 23.67x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.41% | 20.82x |
| New Jersey Travel Location Cluster | 11.77% | 19.90x |
| Washington D.C. Hotels | 0.01% | 19.44x |
| Rochester New York Cluster | 15.00% | 16.07x |
| Upstate New York Local Information Cluster | 18.10% | 15.24x |
| Delaware Cluster | 6.28% | 14.09x |
| Food Cluster | 3.03% | 13.49x |
| Philadelphia Cluster | 16.72% | 13.21x |
| As Seen On TV Products | 0.07% | 13.19x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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