Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.
INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Coffee Lovers.
| Interest | Composition | Index |
| Coffee Lovers | 33.40% | 20.49x |
| Chocolate Lovers | 33.02% | 19.20x |
| Ice Cream Shoppers | 28.16% | 18.77x |
| Northeastern Voters | 30.59% | 18.75x |
| Home Coffee Makers | 25.32% | 18.02x |
| Philadelphia Trip Planners | 23.38% | 17.45x |
| Supermarket Shoppers | 33.47% | 17.41x |
| Retired Assisted Living Shoppers | 24.77% | 15.92x |
| Budget Grocery Shoppers | 25.05% | 15.86x |
| Cookie Eaters | 26.73% | 15.83x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.04% | 1.97x |
| Talbots | 0.10% | 1.91x |
| LL Bean | 0.01% | 1.83x |
| Intermix | 0.02% | 1.78x |
| Supreme | 0.02% | 1.67x |
| Uniqlo | 0.02% | 1.60x |
| Patagonia | 0.03% | 1.56x |
| Jos A. Bank Clothiers | 0.24% | 1.55x |
| J. Crew | 0.05% | 1.54x |
| Dressbarn | 0.06% | 1.47x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterregional.org.
| Website | Composition | Index |
| rochesterregional.org | 1.08% | 82.27x |
| lollypop.org | 1.29% | 76.23x |
| visitrochester.com | 1.00% | 74.26x |
| peddlersvillage.com | 1.98% | 71.00x |
| foxroach.com | 2.10% | 69.88x |
| shoprite.com | 1.08% | 69.37x |
| musikfest.org | 1.18% | 67.99x |
| fingerlakes1.com | 1.47% | 65.63x |
| walnutstreettheatre.org | 1.16% | 64.66x |
| caperesorts.com | 1.19% | 63.94x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.98% | 26.07x |
| Washington D.C. Hotels | 0.05% | 22.68x |
| Upstate New York State Athletics | 0.51% | 22.57x |
| New Jersey Travel Location Cluster | 14.76% | 22.24x |
| Upstate New York Local Information Cluster | 19.10% | 17.18x |
| Rochester New York Cluster | 14.19% | 16.72x |
| Delaware Cluster | 5.59% | 15.67x |
| Food Cluster | 5.31% | 15.38x |
| Philadelphia Cluster | 17.00% | 14.99x |
| As Seen On TV Products | 0.12% | 14.28x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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