Dstillery Audiences

MID-RANGE GROCERY SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Mid-Range Grocery Shoppers Audience

Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 29.61% 16.68x
Chocolate Lovers 20.44% 13.62x
Penn State Nittany Lions Fans 16.71% 13.51x
Coffee Lovers 15.43% 12.77x
Philadelphia Trip Planners 14.01% 12.67x
Pennsylvania County and Local Fair Visitors 22.89% 12.26x
School Closings Updates Readers 10.68% 11.69x
New York Trip Planners 19.40% 11.31x
Orthopedic Health Researchers 16.90% 10.94x
Italian Food Enthusiasts 13.74% 10.73x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.33x
Banana Republic 0.02% 1.29x
Chicos 0.02% 1.23x
White House Black Market 0.02% 1.23x
Gap 0.02% 1.17x
Jos A. Bank Clothiers 0.01% 1.16x
LOFT 0.01% 0.96x
Dressbarn 0.01% 0.96x
Old Navy 0.02% 0.87x
American Eagle Outfitters 0.01% 0.86x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is wegmans.com.

Website Composition Index
wegmans.com 1.76% 36.28x
binghamtonhomepage.com 1.16% 28.86x
rochesterfirst.com 13.22% 27.13x
northcentralpa.com 2.94% 26.69x
timesherald.com 1.31% 26.02x
mpnnow.com 1.74% 25.83x
thedailynewsonline.com 1.47% 25.66x
thereporteronline.com 1.03% 25.46x
weny.com 3.90% 24.75x
localsyr.com 11.33% 24.22x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 22.48x
New Jersey Travel Location Cluster 4.94% 16.11x
Rochester New York Cluster 20.49% 15.23x
Upstate New York Local Information Cluster 19.73% 13.06x
Delaware Cluster 4.86% 12.74x
Hudson Valley New York Media 6.42% 12.43x
Northeast Pennsylvania Cluster 13.71% 12.10x
Philadelphia Cluster 17.77% 11.27x
Upstate New York Travel Cluster 4.10% 9.76x
Lacrosse College Athletics 0.23% 8.69x
Composition Percentage: The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female