
Explore the Mid-Range Grocery Shoppers Audience
Below you'll find more information about the Mid-Range Grocery Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mid-Range Grocery Shoppers audience.

INTERESTS
The Mid-Range Grocery Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mid-Range Grocery Shoppers audience is Buffalo Bills Fans.
Interest | Composition | Index |
Buffalo Bills Fans | 13.27% | 13.72x |
Philadelphia Trip Planners | 12.57% | 12.96x |
Penn State Nittany Lions Fans | 10.46% | 10.95x |
Northeastern Voters | 25.87% | 10.67x |
Pennsylvania County and Local Fair Visitors | 14.60% | 9.86x |
Italian Food Enthusiasts | 3.28% | 9.85x |
Gourmet Food & Wine Researchers | 2.28% | 9.25x |
Renaissance Faire Visitors | 12.20% | 9.22x |
Philadelphia Phillies Fans | 13.89% | 8.98x |
Cooking Show Fans | 2.22% | 8.42x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Interest attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mid-Range Grocery Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mid-Range Grocery Shoppers audience is Gap.
Location | Composition | Index |
Gap | 0.02% | 5.16x |
Zumiez | 0.01% | 1.73x |
Maurices | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Location attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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WEBSITES
The Mid-Range Grocery Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mid-Range Grocery Shoppers audience is rochesterfirst.com.
Website | Composition | Index |
rochesterfirst.com | 6.67% | 25.65x |
northcentralpa.com | 2.09% | 22.01x |
wbng.com | 1.32% | 21.65x |
weny.com | 1.16% | 21.43x |
dailylocal.com | 1.11% | 21.16x |
delcotimes.com | 1.55% | 20.99x |
yourerie.com | 2.59% | 20.48x |
localsyr.com | 6.06% | 20.43x |
auburnpub.com | 1.13% | 20.26x |
mytwintiers.com | 3.46% | 20.25x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Web attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mid-Range Grocery Shoppers audience is Upstate New York State Athletics.
Content Affinity | Composition | Index |
Upstate New York State Athletics | 0.05% | 11.19x |
Rochester New York Cluster | 10.69% | 10.96x |
New Jersey Travel Location Cluster | 1.76% | 10.58x |
Northeast Pennsylvania Cluster | 9.61% | 10.41x |
Upstate New York Local Information Cluster | 9.49% | 10.34x |
Philadelphia Cluster | 7.87% | 9.80x |
Delaware Cluster | 2.34% | 9.09x |
University Press | 0.01% | 8.11x |
Hudson Valley New York Media | 2.37% | 7.69x |
Upstate New York Travel Cluster | 1.78% | 6.06x |
Composition Percentage:
The overlap percentage between the Mid-Range Grocery Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mid-Range Grocery Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mid-Range Grocery Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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