Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 4.1 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 29.10% 16.63x
Detroit Pistons Fans 22.63% 14.60x
Michigan Wolverines Fans 18.83% 12.62x
Detroit Tigers Fans 19.60% 12.19x
Detroit Red Wings Fans 16.75% 12.07x
Bird Watching Enthusiasts 15.43% 10.91x
Voters 18.11% 10.91x
Online Payroll Services Users 22.54% 10.79x
Price Conscious Grocery Shoppers 17.78% 10.54x
Chicago Trip Planners 20.26% 10.39x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.53% 1.85x
Talbots 0.04% 1.39x
Chicos 0.06% 1.30x
Eddie Bauer 0.02% 1.22x
Buckle 0.06% 1.16x
Jos A. Bank Clothiers 0.04% 1.15x
Dressbarn 0.03% 1.14x
White House Black Market 0.06% 1.11x
Gymboree 0.05% 1.05x
Lululemon 0.03% 1.03x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is celebrationcinema.com.

Website Composition Index
celebrationcinema.com 1.53% 50.18x
candgnews.com 1.64% 39.09x
experiencegr.com 2.40% 37.85x
hometownlife.com 4.72% 37.01x
macombdaily.com 4.09% 36.52x
michigan.org 2.80% 35.87x
grandhaventribune.com 1.01% 35.79x
crainsdetroit.com 3.85% 35.76x
hollandsentinel.com 1.82% 35.32x
theoaklandpress.com 6.16% 35.20x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 20.86% 14.93x
Michigan Cluster 35.57% 11.69x
College Sports 1.30% 11.29x
General Interest 0.16% 10.92x
Indiana Finance & Business Cluster 7.10% 10.45x
Ohio Universities 3.36% 9.41x
Minnesota Community Business Cluster 3.92% 9.29x
Indiana News & Business Cluster 13.05% 7.41x
Bird Watching 0.51% 7.27x
ISPs & Local Services 0.01% 6.52x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female