Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 2.7 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 22.37% 19.83x
Michigan County and Local Fair Visitors 39.88% 17.32x
Online Payroll Services Users 22.79% 17.10x
Detroit Pistons Fans 22.76% 16.28x
Michigan Wolverines Fans 14.66% 13.42x
Detroit Tigers Fans 14.18% 11.71x
Detroit Red Wings Fans 12.65% 11.36x
Detroit Lions Fans 17.74% 11.10x
Price Conscious Grocery Shoppers 5.32% 10.22x
Voters 7.81% 10.08x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Maurices.

Location Composition Index
Maurices 0.06% 2.13x
Hollister 0.01% 1.56x
Mens Wearhouse 0.02% 1.35x
Buckle 0.02% 1.26x
Journeys 0.03% 1.20x
Express 0.02% 1.15x
American Eagle Outfitters 0.02% 1.12x
Victoria's Secret 0.01% 1.06x
White House Black Market 0.01% 1.03x
Dressbarn 0.01% 1.02x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is realestateone.com.

Website Composition Index
realestateone.com 2.10% 34.22x
theoaklandpress.com 4.39% 33.98x
macombdaily.com 3.92% 33.33x
1051thebounce.com 2.32% 32.59x
wilx.com 5.46% 29.81x
wlns.com 5.46% 29.47x
pressandguide.com 1.07% 28.12x
fox47news.com 2.03% 27.92x
abc12.com 7.18% 27.74x
michigansthumb.com 1.29% 27.57x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 17.25% 15.12x
Michigan Cluster 32.73% 11.11x
Indiana Finance & Business Cluster 4.46% 8.33x
Minnesota Community Business Cluster 0.17% 7.87x
College Sports 0.12% 7.53x
Ohio Universities 0.93% 6.63x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.03% 6.51x
Indiana News & Business Cluster 10.95% 6.41x
Charity Walks 0.61% 6.24x
University Press 0.02% 5.89x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female