Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 4.2 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 26.66% 18.56x
Detroit Pistons Fans 22.58% 14.94x
Michigan Wolverines Fans 18.77% 12.70x
Online Payroll Services Users 20.26% 12.41x
Detroit Red Wings Fans 16.56% 12.34x
Detroit Tigers Fans 20.39% 11.91x
Voters 15.70% 11.40x
Chicago Trip Planners 17.81% 10.95x
Price Conscious Grocery Shoppers 15.78% 10.90x
Bird Watching Enthusiasts 15.83% 10.89x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.82x
Talbots 0.02% 1.28x
Hugo Boss 0.02% 1.24x
Chicos 0.03% 1.20x
Buckle 0.03% 1.19x
Eddie Bauer 0.01% 1.15x
White House Black Market 0.03% 1.15x
Dressbarn 0.02% 1.09x
Jos A. Bank Clothiers 0.03% 1.06x
Journeys 0.05% 1.03x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is celebrationcinema.com.

Website Composition Index
celebrationcinema.com 1.38% 42.82x
candgnews.com 1.22% 36.50x
experiencegr.com 2.13% 34.34x
grbj.com 1.27% 31.20x
hometownlife.com 4.45% 30.21x
macombdaily.com 3.99% 29.76x
michiganlegalhelp.org 1.76% 29.30x
theoaklandpress.com 5.86% 29.05x
michigan.org 2.80% 29.04x
hollandsentinel.com 1.81% 29.01x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 22.01% 15.56x
College Sports 1.31% 13.47x
General Interest 0.14% 13.44x
Michigan Cluster 36.71% 11.99x
Rural Living 0.03% 10.62x
Indiana Finance & Business Cluster 7.56% 10.36x
Ohio Universities 3.29% 10.29x
Minnesota Community Business Cluster 3.49% 9.91x
Bird Watching 0.41% 7.57x
Indiana News & Business Cluster 13.04% 7.53x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female