Explore the Midwestern Voters Audience
Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Midwestern Voters audience.
INTERESTS
The Midwestern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 27.29% | 20.70x |
| Detroit Pistons Fans | 22.90% | 17.46x |
| Michigan Wolverines Fans | 19.60% | 15.34x |
| Detroit Tigers Fans | 20.30% | 14.66x |
| Detroit Red Wings Fans | 17.03% | 14.40x |
| Online Payroll Services Users | 19.52% | 13.30x |
| Bird Watching Enthusiasts | 15.90% | 12.83x |
| Voters | 16.14% | 12.64x |
| Price Conscious Grocery Shoppers | 16.21% | 12.52x |
| Detroit Lions Fans | 18.18% | 12.47x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Curious about what else the Midwestern Voters audience is interested in?
Sign Up
APPAREL RETAILERS
The Midwestern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.46% | 2.05x |
| Eddie Bauer | 0.02% | 1.78x |
| Talbots | 0.03% | 1.41x |
| Chicos | 0.04% | 1.38x |
| Dressbarn | 0.03% | 1.33x |
| Jos A. Bank Clothiers | 0.03% | 1.22x |
| Buckle | 0.04% | 1.18x |
| Brooks Brothers | 0.02% | 1.17x |
| American Eagle Outfitters | 0.04% | 1.13x |
| Hugo Boss | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Want to find more of the Midwestern Voters audience in the real world?
Sign Up
WEBSITES
The Midwestern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Midwestern Voters audience is celebrationcinema.com.
| Website | Composition | Index |
| celebrationcinema.com | 1.75% | 48.89x |
| shorelinevisitorsguide.com | 1.08% | 45.76x |
| candgnews.com | 1.80% | 40.22x |
| hometownlife.com | 4.85% | 38.41x |
| experiencegr.com | 2.54% | 38.34x |
| grandhaventribune.com | 1.10% | 37.36x |
| michigan.org | 2.88% | 37.14x |
| crainsdetroit.com | 4.01% | 37.13x |
| macombdaily.com | 4.27% | 37.06x |
| wdet.org | 1.16% | 35.97x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Want to see more of the websites the Midwestern Voters audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 21.52% | 15.43x |
| Michigan Cluster | 35.55% | 12.90x |
| General Interest | 0.16% | 10.96x |
| College Sports | 1.35% | 10.87x |
| Indiana Finance & Business Cluster | 7.21% | 10.72x |
| Ohio Universities | 3.36% | 9.80x |
| Minnesota Community Business Cluster | 3.96% | 9.27x |
| Bird Watching | 0.55% | 7.90x |
| Indiana News & Business Cluster | 13.28% | 7.65x |
| Rural Living | 0.04% | 6.63x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Want to see more of the Content Affinities the Midwestern Voters audience visits?
Sign Up
DEMOGRAPHICS
The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Midwestern Voters audience?
Sign Up