Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.9 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 41.12% 21.07x
Detroit Trip Planners 30.27% 20.09x
Detroit Pistons Fans 24.52% 16.00x
Online Payroll Services Users 27.32% 15.51x
Detroit Tigers Fans 23.66% 14.21x
Michigan Wolverines Fans 18.96% 13.09x
Detroit Red Wings Fans 16.86% 12.48x
Detroit Lions Fans 19.96% 11.75x
Voters 14.34% 10.66x
Chicago Trip Planners 17.52% 10.36x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.30% 2.38x
Maurices 0.01% 1.46x
Chicos 0.01% 1.30x
Old Navy 0.01% 1.12x
Victoria's Secret 0.01% 0.98x
Mens Wearhouse 0.01% 0.85x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is celebrationcinema.com.

Website Composition Index
celebrationcinema.com 1.27% 46.03x
candgnews.com 1.07% 40.59x
experiencegr.com 1.93% 37.80x
realestateone.com 1.11% 35.10x
michiganlegalhelp.org 1.64% 34.02x
dailytribune.com 1.09% 33.65x
grbj.com 1.12% 33.53x
voicenews.com 1.04% 32.28x
macombdaily.com 4.94% 31.07x
hometownlife.com 5.71% 30.86x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 29.78% 16.03x
College Sports 1.20% 14.21x
General Interest 0.11% 12.63x
Rural Living 0.02% 12.62x
Michigan Cluster 45.35% 12.02x
Minnesota Community Business Cluster 3.23% 10.10x
Indiana Finance & Business Cluster 9.65% 10.00x
Ohio Universities 3.37% 9.65x
Flags & Trump 0.03% 8.14x
England Tourism 0.01% 7.75x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female