Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 26.85% 17.52x
Detroit Pistons Fans 17.11% 12.35x
Detroit Tigers Fans 15.76% 11.39x
Detroit Red Wings Fans 13.08% 11.31x
Michigan Wolverines Fans 14.12% 10.95x
Detroit Lions Fans 13.11% 9.75x
Indiana Hoosiers Fans 12.13% 9.57x
Voters 15.16% 9.40x
Price Conscious Grocery Shoppers 14.31% 9.26x
Country Music Festivals Enthusiasts 19.76% 9.00x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.24x
Express Outlets 0.00% 1.22x
Dressbarn 0.05% 1.15x
Carhartt 0.11% 1.15x
Talbots 0.05% 1.11x
American Apparel 0.04% 1.10x
Mens Wearhouse 0.25% 1.09x
Chicos 0.04% 1.07x
Brooks Brothers 0.03% 1.07x
Jos A. Bank Clothiers 0.16% 1.05x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is realestateone.com.

Website Composition Index
realestateone.com 2.05% 71.65x
broadwayindetroit.com 1.51% 66.48x
candgnews.com 2.02% 62.77x
deadlinedetroit.com 1.10% 61.73x
hourdetroit.com 1.41% 61.61x
sparrow.org 1.06% 60.48x
dbusiness.com 1.07% 60.13x
experiencegr.com 3.09% 58.58x
celebrationcinema.com 2.41% 58.41x
hometownlife.com 3.79% 57.74x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 24.32% 17.51x
Michigan Cluster 37.80% 15.92x
General Interest 0.33% 13.16x
Indiana Finance & Business Cluster 7.21% 13.09x
College Sports 1.99% 11.16x
Ohio Universities 3.89% 10.11x
Indiana News & Business Cluster 13.62% 9.38x
Minnesota Community Business Cluster 4.60% 9.00x
Bird Watching 0.77% 7.33x
Central & Northwest Ohio Cluster 6.35% 6.75x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male