Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 2.7 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 34.43% 19.09x
Detroit Pistons Fans 25.28% 17.59x
Michigan County and Local Fair Visitors 43.24% 17.25x
Online Payroll Services Users 32.00% 16.50x
Michigan Wolverines Fans 18.56% 14.29x
Detroit Tigers Fans 28.37% 14.02x
Detroit Red Wings Fans 21.39% 12.80x
Detroit Lions Fans 23.95% 11.85x
Indiana Hoosiers Fans 16.14% 11.32x
Chicago Trip Planners 21.71% 10.84x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.89x
Maurices 0.04% 1.72x
H&M 0.01% 1.64x
Buckle 0.02% 1.59x
Talbots 0.01% 1.49x
Mens Wearhouse 0.02% 1.40x
Hollister 0.01% 1.40x
Chicos 0.02% 1.38x
J. Crew 0.01% 1.34x
Gymboree 0.01% 1.34x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is gophouse.org.

Website Composition Index
gophouse.org 1.06% 39.33x
wsjm.com 1.91% 38.21x
realestateone.com 1.78% 34.85x
henryford.com 1.44% 33.78x
grandhaventribune.com 1.10% 32.75x
voicenews.com 1.43% 32.38x
dailytribune.com 1.42% 31.93x
macombdaily.com 5.72% 31.39x
petoskeynews.com 3.15% 31.22x
hometownlife.com 6.09% 30.84x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 28.68% 14.04x
General Interest 0.05% 11.78x
College Sports 0.59% 11.43x
Minnesota Community Business Cluster 2.40% 10.16x
Michigan Cluster 43.68% 9.94x
Indiana Finance & Business Cluster 9.41% 9.27x
Ohio Universities 2.84% 8.17x
Home Improvement Contractor 0.02% 7.48x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 7.35x
Illinois College Sports 0.08% 7.22x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female