Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 30 Thousand Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 30 thousand unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 30.16% 63.30x
Detroit Pistons Fans 26.35% 50.02x
Online Payroll Services Users 23.17% 46.67x
Michigan County and Local Fair Visitors 42.86% 42.05x
Detroit Tigers Fans 22.54% 38.26x
Detroit Lions Fans 21.27% 35.74x
Michigan Wolverines Fans 15.56% 35.17x
Detroit Red Wings Fans 12.70% 32.23x
Price Conscious Grocery Shoppers 10.48% 27.87x
Food Delivery Service Users 12.38% 27.74x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is H&M.

Location Composition Index
H&M 0.01% 2.65x
Carhartt 0.36% 2.17x
Maurices 0.03% 1.85x
Buckle 0.01% 1.57x
Talbots 0.01% 1.55x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is wilx.com.

Website Composition Index
wilx.com 16.28% 60.12x
lansingstatejournal.com 12.20% 58.70x
abc12.com 18.11% 53.04x
wlns.com 10.57% 51.86x
wnem.com 12.07% 51.69x
fox2detroit.com 14.62% 50.70x
nbc25news.com 8.96% 48.29x
wwmt.com 8.69% 45.13x
fox17online.com 14.29% 45.09x
wzzm13.com 15.64% 44.72x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 29.84% 22.55x
Michigan Cluster 45.40% 15.82x
Ohio Universities 2.54% 15.35x
Video Content Sites 2.54% 14.45x
Back & Spine 2.22% 12.28x
General Interest 0.07% 12.10x
New England Universities 1.90% 10.53x
Science Education & Resources 2.86% 9.69x
Online Games for Kids 1.59% 9.59x
Rural Living 0.01% 9.41x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female