Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.1 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 26.21% 20.56x
Online Payroll Services Users 25.37% 18.11x
Michigan County and Local Fair Visitors 37.30% 17.91x
Detroit Pistons Fans 24.64% 17.06x
Michigan Wolverines Fans 18.34% 13.78x
Detroit Tigers Fans 20.50% 13.41x
Detroit Red Wings Fans 16.77% 12.37x
Detroit Lions Fans 18.08% 11.62x
Voters 10.25% 11.27x
Credit Union Researchers 14.40% 10.93x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 2.50x
Carhartt 0.40% 1.63x
Hollister 0.03% 1.33x
Mens Wearhouse 0.04% 1.29x
Talbots 0.02% 1.28x
H&M 0.02% 1.24x
Maurices 0.05% 1.17x
Eddie Bauer 0.01% 1.14x
Dressbarn 0.02% 1.12x
LOFT 0.03% 1.10x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is realestateone.com.

Website Composition Index
realestateone.com 2.62% 37.39x
crainsdetroit.com 1.10% 36.29x
michigan.gov 1.03% 35.57x
macombdaily.com 4.37% 33.45x
pressandguide.com 1.15% 33.03x
theoaklandpress.com 5.71% 32.08x
wilx.com 7.33% 30.39x
wlns.com 7.78% 29.68x
michigansthumb.com 1.35% 28.66x
michigan.org 4.64% 28.59x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 19.59% 15.32x
Minnesota Community Business Cluster 0.38% 11.86x
Michigan Cluster 36.08% 11.29x
Indiana Finance & Business Cluster 5.35% 9.38x
Rural Living 0.02% 9.09x
Eye Health & Vision 0.04% 8.33x
Ohio Universities 1.59% 7.12x
Indiana News & Business Cluster 11.80% 7.04x
College Sports 0.13% 7.00x
Pharmacy 0.01% 6.97x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female