Explore the Midwestern Voters Audience
Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Midwestern Voters audience.
INTERESTS
The Midwestern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 26.85% | 17.52x |
| Detroit Pistons Fans | 17.11% | 12.35x |
| Detroit Tigers Fans | 15.76% | 11.39x |
| Detroit Red Wings Fans | 13.08% | 11.31x |
| Michigan Wolverines Fans | 14.12% | 10.95x |
| Detroit Lions Fans | 13.11% | 9.75x |
| Indiana Hoosiers Fans | 12.13% | 9.57x |
| Voters | 15.16% | 9.40x |
| Price Conscious Grocery Shoppers | 14.31% | 9.26x |
| Country Music Festivals Enthusiasts | 19.76% | 9.00x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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APPAREL RETAILERS
The Midwestern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.24x |
| Express Outlets | 0.00% | 1.22x |
| Dressbarn | 0.05% | 1.15x |
| Carhartt | 0.11% | 1.15x |
| Talbots | 0.05% | 1.11x |
| American Apparel | 0.04% | 1.10x |
| Mens Wearhouse | 0.25% | 1.09x |
| Chicos | 0.04% | 1.07x |
| Brooks Brothers | 0.03% | 1.07x |
| Jos A. Bank Clothiers | 0.16% | 1.05x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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WEBSITES
The Midwestern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Midwestern Voters audience is realestateone.com.
| Website | Composition | Index |
| realestateone.com | 2.05% | 71.65x |
| broadwayindetroit.com | 1.51% | 66.48x |
| candgnews.com | 2.02% | 62.77x |
| deadlinedetroit.com | 1.10% | 61.73x |
| hourdetroit.com | 1.41% | 61.61x |
| sparrow.org | 1.06% | 60.48x |
| dbusiness.com | 1.07% | 60.13x |
| experiencegr.com | 3.09% | 58.58x |
| celebrationcinema.com | 2.41% | 58.41x |
| hometownlife.com | 3.79% | 57.74x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 24.32% | 17.51x |
| Michigan Cluster | 37.80% | 15.92x |
| General Interest | 0.33% | 13.16x |
| Indiana Finance & Business Cluster | 7.21% | 13.09x |
| College Sports | 1.99% | 11.16x |
| Ohio Universities | 3.89% | 10.11x |
| Indiana News & Business Cluster | 13.62% | 9.38x |
| Minnesota Community Business Cluster | 4.60% | 9.00x |
| Bird Watching | 0.77% | 7.33x |
| Central & Northwest Ohio Cluster | 6.35% | 6.75x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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DEMOGRAPHICS
The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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