Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.1 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 26.48% 16.17x
Detroit Pistons Fans 17.99% 11.70x
Detroit Red Wings Fans 13.62% 10.55x
Michigan Wolverines Fans 15.07% 10.33x
Detroit Tigers Fans 15.75% 10.25x
Indiana Hoosiers Fans 13.13% 9.14x
Detroit Lions Fans 13.36% 8.96x
Voters 16.26% 8.87x
Price Conscious Grocery Shoppers 13.50% 8.84x
Christian Voters 15.56% 8.73x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.43x
Chicos 0.06% 1.36x
Gymboree 0.04% 1.25x
Dressbarn 0.05% 1.23x
Carhartt 0.24% 1.22x
Aeropostale 0.04% 1.16x
Brooks Brothers 0.04% 1.15x
Journeys 0.03% 1.14x
Coach 0.06% 1.07x
Kate Spade 0.02% 1.05x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is shorelinevisitorsguide.com.

Website Composition Index
shorelinevisitorsguide.com 1.04% 64.23x
realestateone.com 2.43% 63.09x
broadwayindetroit.com 1.42% 60.16x
candgnews.com 1.91% 59.51x
hourdetroit.com 1.47% 57.05x
sparrow.org 1.10% 56.99x
hometownlife.com 3.83% 55.21x
deadlinedetroit.com 1.45% 55.17x
experiencegr.com 3.32% 54.10x
dbusiness.com 1.17% 53.88x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 22.52% 16.73x
Michigan Cluster 35.32% 14.93x
Indiana Finance & Business Cluster 7.05% 12.42x
General Interest 0.35% 12.09x
College Sports 2.01% 10.80x
Ohio Universities 4.24% 9.59x
Indiana News & Business Cluster 13.72% 9.25x
Minnesota Community Business Cluster 4.82% 8.51x
Bird Watching 0.93% 6.88x
Central & Northwest Ohio Cluster 6.27% 6.77x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male