Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 4.2 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 27.76% 20.33x
Detroit Pistons Fans 23.76% 17.43x
Michigan Wolverines Fans 20.16% 15.38x
Detroit Red Wings Fans 17.58% 14.46x
Detroit Tigers Fans 20.47% 14.18x
Detroit Lions Fans 17.46% 12.89x
Online Payroll Services Users 18.68% 12.84x
Bird Watching Enthusiasts 17.41% 12.58x
Voters 16.60% 12.48x
Price Conscious Grocery Shoppers 16.82% 12.33x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Buckle.

Location Composition Index
Buckle 0.33% 1.43x
Johnston and Murphy 0.60% 1.34x
White House Black Market 0.39% 1.33x
Jos A. Bank Clothiers 0.30% 1.32x
Mens Wearhouse 0.49% 1.30x
Talbots 0.04% 1.21x
Chicos 0.06% 1.18x
Bonobos 0.08% 1.14x
Eddie Bauer 0.02% 1.08x
Dressbarn 0.04% 1.07x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is broadwayindetroit.com.

Website Composition Index
broadwayindetroit.com 1.03% 48.44x
beaumont.org 1.71% 42.98x
shorelinevisitorsguide.com 1.29% 41.67x
celebrationcinema.com 2.18% 41.55x
candgnews.com 1.89% 40.46x
mynorth.com 1.13% 40.31x
michigan.org 3.13% 39.57x
hometownlife.com 4.25% 39.44x
crainsdetroit.com 4.70% 37.77x
wdet.org 1.18% 37.37x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 21.60% 14.99x
Michigan Cluster 34.85% 12.78x
General Interest 0.17% 11.44x
College Sports 1.31% 10.79x
Indiana Finance & Business Cluster 7.18% 10.70x
Ohio Universities 3.54% 9.80x
Minnesota Community Business Cluster 4.26% 9.30x
Indiana News & Business Cluster 13.43% 7.65x
Bird Watching 0.63% 7.61x
Rural Living 0.05% 7.02x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female