Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.2 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 30.38% 22.72x
Michigan County and Local Fair Visitors 39.46% 20.41x
Detroit Pistons Fans 26.50% 18.94x
Online Payroll Services Users 28.01% 18.84x
Detroit Tigers Fans 24.71% 16.92x
Michigan Wolverines Fans 19.91% 15.82x
Detroit Red Wings Fans 18.56% 15.03x
Detroit Lions Fans 21.86% 13.95x
Voters 12.97% 12.56x
Chicago Trip Planners 19.02% 12.36x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Talbots.

Location Composition Index
Talbots 0.01% 1.97x
Carhartt 0.24% 1.91x
H&M 0.01% 1.77x
Mens Wearhouse 0.02% 1.40x
Hollister 0.01% 1.35x
Maurices 0.02% 1.26x
Lane Bryant 0.01% 1.23x
Buckle 0.02% 1.22x
Express 0.01% 1.05x
Old Navy 0.02% 0.98x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is wsjm.com.

Website Composition Index
wsjm.com 1.29% 42.17x
realestateone.com 1.51% 37.49x
dailytribune.com 1.05% 36.85x
voicenews.com 1.08% 35.72x
macombdaily.com 4.78% 35.16x
hometownlife.com 5.10% 34.47x
crainsdetroit.com 4.46% 34.21x
petoskeynews.com 2.42% 33.77x
theoaklandpress.com 7.06% 33.09x
pressandguide.com 1.66% 32.96x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 25.09% 15.44x
General Interest 0.03% 14.44x
College Sports 0.38% 13.48x
Minnesota Community Business Cluster 1.51% 12.15x
Michigan Cluster 38.92% 11.56x
Indiana Finance & Business Cluster 7.48% 10.35x
Ohio Universities 2.29% 9.87x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 8.73x
Costumes 0.02% 8.53x
Indiana News & Business Cluster 11.21% 7.99x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female