Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.3 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 27.63% 18.73x
Michigan County and Local Fair Visitors 37.36% 16.88x
Online Payroll Services Users 26.15% 16.25x
Detroit Pistons Fans 23.63% 15.07x
Detroit Tigers Fans 22.65% 12.97x
Michigan Wolverines Fans 18.93% 12.94x
Detroit Red Wings Fans 17.25% 12.18x
Detroit Lions Fans 19.71% 11.57x
Voters 12.14% 10.19x
Credit Union Researchers 15.45% 9.84x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.69x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is michigan.gov.

Website Composition Index
michigan.gov 1.32% 33.31x
realestateone.com 2.21% 32.35x
crainsdetroit.com 2.74% 31.14x
macombdaily.com 4.76% 30.42x
pressandguide.com 1.59% 29.45x
theoaklandpress.com 6.59% 28.58x
heraldpalladium.com 1.02% 28.09x
petoskeynews.com 1.91% 28.01x
hometownlife.com 4.83% 27.89x
waynecounty.com 3.51% 27.42x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 23.39% 14.12x
Minnesota Community Business Cluster 0.84% 10.95x
Michigan Cluster 36.42% 10.67x
Indiana Finance & Business Cluster 6.62% 9.33x
College Sports 0.26% 8.89x
Ohio Universities 1.71% 7.87x
Indiana News & Business Cluster 10.93% 6.91x
Home Decoration - Crafts & Kids 0.03% 6.87x
Robotics 0.03% 6.62x
Professional Audio Visual 0.02% 6.57x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female