Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.1 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 28.39% 25.68x
Online Payroll Services Users 26.36% 21.37x
Detroit Pistons Fans 25.19% 21.26x
Michigan County and Local Fair Visitors 40.28% 20.54x
Detroit Tigers Fans 23.45% 18.65x
Michigan Wolverines Fans 18.53% 17.78x
Detroit Red Wings Fans 16.67% 17.06x
Detroit Lions Fans 19.92% 15.26x
Voters 11.88% 13.31x
Credit Union Researchers 14.89% 12.89x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.84x
Maurices 0.01% 1.33x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is wsjm.com.

Website Composition Index
wsjm.com 1.03% 34.05x
dailytribune.com 1.00% 30.87x
realestateone.com 1.68% 30.79x
macombdaily.com 4.72% 30.01x
theoaklandpress.com 6.90% 28.03x
crainsdetroit.com 3.74% 27.94x
michigan.gov 1.13% 27.88x
pressandguide.com 1.70% 27.55x
petoskeynews.com 2.18% 26.84x
hometownlife.com 5.03% 26.73x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 24.56% 16.44x
Minnesota Community Business Cluster 1.06% 12.80x
Michigan Cluster 37.74% 12.80x
College Sports 0.27% 12.40x
Indiana Finance & Business Cluster 6.94% 10.81x
Ohio Universities 2.01% 9.98x
Environmental Conservation 0.04% 9.06x
Bird Watching 0.09% 8.45x
Custom Gifts 0.13% 8.06x
Indiana News & Business Cluster 10.60% 7.83x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female