Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 4.3 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Lions Fans.

Interest Composition Index
Detroit Lions Fans 19.25% 16.34x
Michigan County and Local Fair Visitors 34.17% 15.54x
Online Payroll Services Users 15.31% 15.00x
Detroit Trip Planners 20.13% 13.13x
Beer Lovers 20.69% 10.82x
Michigan Wolverines Fans 17.18% 10.81x
Detroit Tigers Fans 8.50% 9.83x
Cabin Rental Researchers 13.39% 9.70x
Detroit Red Wings Fans 13.88% 9.62x
Apartment Furniture Shoppers 1.92% 8.33x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Maurices.

Location Composition Index
Maurices 0.05% 2.40x
Old Navy 0.01% 1.05x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is theoaklandpress.com.

Website Composition Index
theoaklandpress.com 2.54% 24.54x
macombdaily.com 2.27% 23.99x
wilx.com 3.67% 22.32x
wlns.com 4.27% 22.03x
hometownlife.com 2.61% 21.85x
fox47news.com 1.31% 21.67x
1051thebounce.com 1.48% 21.28x
nbc25news.com 2.65% 19.89x
awesomemitten.com 1.95% 19.80x
thenewsherald.com 1.27% 19.69x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is University Press.

Content Affinity Composition Index
University Press 0.02% 11.98x
Detroit News 10.44% 11.86x
Michigan Cluster 22.44% 9.41x
Indiana Finance & Business Cluster 2.92% 6.91x
Ohio Universities 0.48% 6.67x
Minnesota Community Business Cluster 0.11% 6.26x
College Greek Life 0.03% 6.12x
Indiana News & Business Cluster 8.08% 5.96x
Feminism 0.04% 5.78x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 5.67x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female