Explore the Midwestern Voters Audience
Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 30 thousand unique devices whose actions qualify for the Midwestern Voters audience.
INTERESTS
The Midwestern Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 30.16% | 63.30x |
| Detroit Pistons Fans | 26.35% | 50.02x |
| Online Payroll Services Users | 23.17% | 46.67x |
| Michigan County and Local Fair Visitors | 42.86% | 42.05x |
| Detroit Tigers Fans | 22.54% | 38.26x |
| Detroit Lions Fans | 21.27% | 35.74x |
| Michigan Wolverines Fans | 15.56% | 35.17x |
| Detroit Red Wings Fans | 12.70% | 32.23x |
| Price Conscious Grocery Shoppers | 10.48% | 27.87x |
| Food Delivery Service Users | 12.38% | 27.74x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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APPAREL RETAILERS
The Midwestern Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Midwestern Voters audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.65x |
| Carhartt | 0.36% | 2.17x |
| Maurices | 0.03% | 1.85x |
| Buckle | 0.01% | 1.57x |
| Talbots | 0.01% | 1.55x |
| Old Navy | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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WEBSITES
The Midwestern Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Midwestern Voters audience is wilx.com.
| Website | Composition | Index |
| wilx.com | 16.28% | 60.12x |
| lansingstatejournal.com | 12.20% | 58.70x |
| abc12.com | 18.11% | 53.04x |
| wlns.com | 10.57% | 51.86x |
| wnem.com | 12.07% | 51.69x |
| fox2detroit.com | 14.62% | 50.70x |
| nbc25news.com | 8.96% | 48.29x |
| wwmt.com | 8.69% | 45.13x |
| fox17online.com | 14.29% | 45.09x |
| wzzm13.com | 15.64% | 44.72x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 29.84% | 22.55x |
| Michigan Cluster | 45.40% | 15.82x |
| Ohio Universities | 2.54% | 15.35x |
| Video Content Sites | 2.54% | 14.45x |
| Back & Spine | 2.22% | 12.28x |
| General Interest | 0.07% | 12.10x |
| New England Universities | 1.90% | 10.53x |
| Science Education & Resources | 2.86% | 9.69x |
| Online Games for Kids | 1.59% | 9.59x |
| Rural Living | 0.01% | 9.41x |
Composition Percentage:
The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
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DEMOGRAPHICS
The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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