Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 2.7 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 27.88% 27.99x
Detroit Pistons Fans 16.17% 18.45x
Detroit Red Wings Fans 13.46% 18.23x
Detroit Tigers Fans 15.66% 17.88x
Michigan Wolverines Fans 14.39% 16.92x
Detroit Lions Fans 12.99% 15.90x
Indiana Hoosiers Fans 12.86% 14.98x
Country Music Festivals Enthusiasts 19.45% 14.81x
Voters 15.65% 14.61x
Price Conscious Grocery Shoppers 14.77% 14.37x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.51x
Hugo Boss 0.03% 1.31x
Buckle 0.09% 1.26x
Johnston and Murphy 0.07% 1.26x
Chicos 0.04% 1.23x
Talbots 0.03% 1.22x
Brooks Brothers 0.03% 1.21x
Mens Wearhouse 0.39% 1.20x
Jos A. Bank Clothiers 0.24% 1.18x
Urban Outfitters 0.04% 1.17x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is realestateone.com.

Website Composition Index
realestateone.com 2.03% 75.53x
broadwayindetroit.com 1.79% 68.69x
hourdetroit.com 1.41% 66.99x
shorelinevisitorsguide.com 1.11% 64.95x
dbusiness.com 1.05% 64.88x
deadlinedetroit.com 1.08% 62.34x
candgnews.com 2.46% 60.84x
waynecounty.com 1.59% 60.57x
hometownlife.com 4.56% 58.57x
sparrow.org 1.24% 58.33x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 26.72% 19.77x
Michigan Cluster 40.09% 17.45x
General Interest 0.32% 15.30x
Indiana Finance & Business Cluster 7.89% 14.64x
College Sports 2.02% 12.85x
Ohio Universities 4.05% 11.35x
Minnesota Community Business Cluster 4.92% 10.22x
Indiana News & Business Cluster 15.02% 10.07x
Bird Watching 0.81% 8.88x
Central & Northwest Ohio Cluster 7.11% 7.36x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female