Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 4.5 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 27.29% 20.70x
Detroit Pistons Fans 22.90% 17.46x
Michigan Wolverines Fans 19.60% 15.34x
Detroit Tigers Fans 20.30% 14.66x
Detroit Red Wings Fans 17.03% 14.40x
Online Payroll Services Users 19.52% 13.30x
Bird Watching Enthusiasts 15.90% 12.83x
Voters 16.14% 12.64x
Price Conscious Grocery Shoppers 16.21% 12.52x
Detroit Lions Fans 18.18% 12.47x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.46% 2.05x
Eddie Bauer 0.02% 1.78x
Talbots 0.03% 1.41x
Chicos 0.04% 1.38x
Dressbarn 0.03% 1.33x
Jos A. Bank Clothiers 0.03% 1.22x
Buckle 0.04% 1.18x
Brooks Brothers 0.02% 1.17x
American Eagle Outfitters 0.04% 1.13x
Hugo Boss 0.02% 1.08x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is celebrationcinema.com.

Website Composition Index
celebrationcinema.com 1.75% 48.89x
shorelinevisitorsguide.com 1.08% 45.76x
candgnews.com 1.80% 40.22x
hometownlife.com 4.85% 38.41x
experiencegr.com 2.54% 38.34x
grandhaventribune.com 1.10% 37.36x
michigan.org 2.88% 37.14x
crainsdetroit.com 4.01% 37.13x
macombdaily.com 4.27% 37.06x
wdet.org 1.16% 35.97x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 21.52% 15.43x
Michigan Cluster 35.55% 12.90x
General Interest 0.16% 10.96x
College Sports 1.35% 10.87x
Indiana Finance & Business Cluster 7.21% 10.72x
Ohio Universities 3.36% 9.80x
Minnesota Community Business Cluster 3.96% 9.27x
Bird Watching 0.55% 7.90x
Indiana News & Business Cluster 13.28% 7.65x
Rural Living 0.04% 6.63x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female