Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.3 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 27.51% 19.49x
Michigan County and Local Fair Visitors 37.37% 17.88x
Online Payroll Services Users 26.29% 17.02x
Detroit Pistons Fans 22.60% 15.67x
Detroit Tigers Fans 20.42% 13.91x
Michigan Wolverines Fans 17.00% 13.54x
Detroit Red Wings Fans 15.79% 12.50x
Detroit Lions Fans 19.47% 12.38x
Voters 11.47% 10.75x
Credit Union Researchers 15.91% 10.68x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.90x
Carhartt 0.40% 1.72x
Express 0.04% 1.56x
Coach 0.01% 1.52x
H&M 0.02% 1.47x
Hollister 0.02% 1.46x
White House Black Market 0.03% 1.39x
Gymboree 0.02% 1.37x
J. Crew 0.02% 1.33x
Dressbarn 0.02% 1.31x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is michigan.gov.

Website Composition Index
michigan.gov 1.23% 36.89x
realestateone.com 2.80% 35.86x
crainsdetroit.com 1.88% 34.35x
macombdaily.com 4.61% 33.54x
pressandguide.com 1.37% 33.09x
theoaklandpress.com 6.28% 31.82x
mynorth.com 1.43% 31.26x
heraldpalladium.com 1.02% 30.94x
waynecounty.com 3.17% 29.59x
wilx.com 7.86% 28.21x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 21.83% 14.32x
Minnesota Community Business Cluster 0.75% 11.16x
Robotics 0.02% 11.14x
Michigan Cluster 36.75% 10.59x
Christian Music 0.02% 9.15x
Indiana Finance & Business Cluster 6.30% 8.88x
College Sports 0.21% 8.78x
Professional Audio Visual 0.02% 8.73x
Tattoos & Costumes 0.01% 7.53x
Ohio Universities 1.57% 7.49x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female