Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 3.2 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 26.87% 15.14x
Detroit Pistons Fans 17.39% 11.45x
Detroit Red Wings Fans 12.42% 10.51x
Detroit Tigers Fans 15.16% 9.84x
Detroit Lions Fans 13.32% 9.16x
Indiana Hoosiers Fans 12.74% 8.95x
Price Conscious Grocery Shoppers 13.22% 8.51x
Voters 16.62% 8.40x
Christian Voters 16.69% 8.36x
Country Music Festivals Enthusiasts 19.26% 7.81x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Chicos.

Location Composition Index
Chicos 0.05% 1.39x
Carhartt 0.24% 1.35x
Eddie Bauer 0.01% 1.22x
Express 0.02% 1.06x
Lane Bryant 0.03% 1.02x
Kate Spade 0.02% 1.02x
Aeropostale 0.02% 1.02x
Talbots 0.03% 0.99x
REI 0.01% 0.98x
Dressbarn 0.03% 0.98x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is vote-ny.org.

Website Composition Index
vote-ny.org 0.24% 75.91x
dso.org 0.19% 75.25x
shoppartridgecreek.com 0.15% 74.92x
wcroads.org 0.21% 73.07x
dia.org 0.14% 72.97x
detcityfc.com 0.17% 72.73x
laughfestgr.org 0.17% 72.65x
mnaonline.org 0.14% 72.17x
lansingbrewingcompany.com 0.22% 71.10x
laurelparkplace.com 0.24% 70.57x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 21.71% 16.39x
Michigan Cluster 33.71% 15.22x
Indiana Finance & Business Cluster 6.54% 12.25x
General Interest 0.35% 11.38x
College Sports 1.82% 10.27x
Indiana News & Business Cluster 12.88% 9.41x
Ohio Universities 4.18% 8.87x
Minnesota Community Business Cluster 4.69% 8.45x
Central & Northwest Ohio Cluster 5.68% 6.54x
Bird Watching 0.95% 6.49x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999