Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 2.5 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 23.28% 18.89x
Online Payroll Services Users 23.96% 16.61x
Michigan County and Local Fair Visitors 36.88% 16.40x
Detroit Pistons Fans 21.73% 14.42x
Michigan Wolverines Fans 15.90% 12.37x
Detroit Red Wings Fans 14.32% 11.38x
Detroit Tigers Fans 14.97% 10.86x
Detroit Lions Fans 17.35% 10.65x
Voters 8.62% 9.71x
Credit Union Researchers 13.06% 9.70x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Maurices.

Location Composition Index
Maurices 0.06% 2.03x
Carhartt 0.23% 1.96x
Dressbarn 0.01% 1.58x
Talbots 0.01% 1.38x
Old Navy 0.03% 1.33x
The Childrens Place 0.02% 1.27x
American Eagle Outfitters 0.01% 1.24x
Gymboree 0.02% 1.24x
Buckle 0.01% 1.24x
Chicos 0.01% 1.23x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is realestateone.com.

Website Composition Index
realestateone.com 2.25% 30.98x
theoaklandpress.com 4.52% 30.10x
macombdaily.com 3.91% 29.59x
1051thebounce.com 2.84% 29.40x
pressandguide.com 1.28% 27.20x
wlns.com 6.44% 26.23x
wilx.com 6.18% 26.00x
abc12.com 8.66% 24.75x
fox47news.com 2.44% 24.26x
michigansthumb.com 1.23% 24.26x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 18.88% 14.41x
Michigan Cluster 34.66% 10.55x
Minnesota Community Business Cluster 0.23% 8.95x
Indiana Finance & Business Cluster 4.77% 7.96x
College Sports 0.14% 7.37x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.05% 7.31x
Healthy Eating Researchers 0.03% 6.60x
Indiana News & Business Cluster 12.13% 6.41x
Ohio Universities 1.32% 6.21x
Nutrition & Diabetic Living 0.03% 6.11x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female