Dstillery Audiences

MIDWESTERN VOTERS

Audience Size: 2.4 Million Devices

Explore the Midwestern Voters Audience

Below you'll find more information about the Midwestern Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Midwestern Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Midwestern Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Midwestern Voters audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 28.08% 30.37x
Detroit Tigers Fans 16.18% 19.35x
Detroit Red Wings Fans 13.41% 19.18x
Detroit Pistons Fans 14.68% 18.40x
Michigan Wolverines Fans 13.96% 17.91x
Detroit Lions Fans 13.96% 17.40x
Country Music Festivals Enthusiasts 19.17% 16.74x
Indiana Hoosiers Fans 13.06% 16.16x
Price Conscious Grocery Shoppers 13.67% 15.71x
Voters 15.03% 15.64x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Interest attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Midwestern Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Midwestern Voters audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.79x
Mens Wearhouse 0.57% 1.39x
Buckle 0.21% 1.36x
Jos A. Bank Clothiers 0.34% 1.35x
Johnston and Murphy 0.16% 1.33x
Chicos 0.07% 1.25x
White House Black Market 0.24% 1.23x
American Apparel 0.04% 1.17x
Talbots 0.04% 1.16x
Dressbarn 0.05% 1.14x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Location attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Midwestern Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Midwestern Voters audience is realestateone.com.

Website Composition Index
realestateone.com 1.89% 72.18x
broadwayindetroit.com 1.80% 67.59x
hourdetroit.com 1.27% 63.39x
waynecounty.com 1.46% 60.77x
beaumont.org 3.28% 57.39x
dailytribune.com 1.12% 56.22x
sparrow.org 1.32% 54.49x
candgnews.com 2.63% 54.26x
mynorth.com 2.18% 53.92x
hometownlife.com 5.14% 53.19x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Web attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Midwestern Voters audience is Detroit News.

Content Affinity Composition Index
Detroit News 27.99% 18.93x
Michigan Cluster 41.35% 16.52x
General Interest 0.29% 14.95x
Indiana Finance & Business Cluster 8.56% 13.97x
College Sports 1.94% 13.94x
Ohio Universities 4.10% 11.11x
Minnesota Community Business Cluster 4.95% 10.20x
Indiana News & Business Cluster 16.24% 9.26x
Bird Watching 0.88% 8.77x
Rural Living 0.07% 6.95x
Composition Percentage: The overlap percentage between the Midwestern Voters audience and the Content Affinity attribute.
Index: A comparison of the Midwestern Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Midwestern Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female