Dstillery Audiences

MILITARY FAMILIES

Audience Size: 4.9 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.06% 23.97x
Parents with Kids 30.22% 21.40x
Homeschooling Parents 34.26% 21.28x
Involved Parents 29.15% 19.87x
Hands-On Parents 31.95% 19.33x
Baby Products Buyers 28.31% 18.90x
Photo Memory Makers 27.96% 18.40x
Coupon Researchers 23.91% 17.55x
Child Car Seat Researchers 26.25% 17.36x
Working Parents 25.47% 16.65x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Buckle.

Location Composition Index
Buckle 0.34% 1.44x
Jos A. Bank Clothiers 0.30% 1.31x
White House Black Market 0.38% 1.27x
Mens Wearhouse 0.46% 1.19x
REI 0.01% 1.10x
Johnston and Murphy 0.50% 1.08x
Belk 0.01% 1.05x
Columbia 0.01% 1.03x
Bonobos 0.07% 1.01x
Chicos 0.05% 0.96x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is themilitarywifeandmom.com.

Website Composition Index
themilitarywifeandmom.com 5.35% 37.77x
semidelicatebalance.com 1.16% 36.93x
motherrisingbirth.com 1.95% 35.64x
moaa.org 1.02% 35.37x
sleepingshouldbeeasy.com 2.69% 35.09x
mylifeandkids.com 1.16% 33.86x
easybabylife.com 1.96% 33.53x
yourkidstable.com 2.96% 33.40x
momsmartnothard.com 1.26% 33.13x
exclusivepumping.com 2.04% 32.98x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.63% 18.05x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 17.35x
Scrapbooking & Home Art Projects 4.92% 15.76x
Coupons & Family 7.37% 15.73x
Comedy Content 0.52% 15.67x
Parenting & Children's Activities 2.80% 15.50x
Mommy Bloggers 6.06% 15.31x
Homeschooling 0.40% 14.91x
Family on a Budget 20.82% 13.23x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.31% 12.90x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female