Dstillery Audiences

MILITARY FAMILIES

Audience Size: 4.4 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 0.41% 19.81x
Homeschooling Parents 32.62% 18.85x
Parents with Kids 26.33% 17.96x
Hands-On Parents 31.12% 17.31x
Involved Parents 26.83% 16.97x
Shelf-Stable Food Content Readers 0.45% 16.04x
Baby Products Buyers 23.44% 14.96x
Photo Memory Makers 23.57% 14.56x
Child Car Seat Researchers 24.59% 14.37x
Coupon Researchers 20.69% 14.14x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.43x
Maurices 0.02% 1.34x
Victoria's Secret 0.01% 1.33x
Mens Wearhouse 0.01% 1.17x
Journeys 0.01% 1.16x
Carhartt 0.16% 1.15x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 2.04% 31.86x
llli.org 1.56% 29.86x
swaddlesnbottles.com 1.30% 29.71x
your-daily-plus.com 1.13% 29.56x
themilitarywifeandmom.com 5.22% 28.53x
exclusivepumping.com 2.46% 27.52x
medelabreastfeedingus.com 2.19% 27.51x
mothersniche.com 1.48% 27.50x
semidelicatebalance.com 1.35% 27.37x
toddlerapproved.com 1.26% 27.24x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 17.91x
Parenting Blogs 1.93% 16.56x
Comedy Content 0.44% 16.36x
Parenting & Children's Activities 2.42% 16.02x
Scrapbooking & Home Art Projects 5.87% 15.71x
New Parents 7.67% 15.27x
Coupons & Family 8.26% 15.23x
Mommy Bloggers 10.00% 14.00x
Homeschooling 0.26% 13.50x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.14% 13.21x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female