Explore the Military Families Audience
Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Military Families audience.
INTERESTS
The Military Families audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Families audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 46.25% | 48.76x |
| Mature Parents | 47.00% | 46.76x |
| Involved Parents | 26.41% | 45.58x |
| New & Expecting Parents | 45.66% | 42.29x |
| Toy Blogs Readers | 38.74% | 40.94x |
| Online Health Researchers | 18.72% | 39.98x |
| Tech-Savvy Moms | 28.07% | 38.33x |
| Parents with Toddlers | 47.52% | 36.93x |
| Homeschooling Parents | 36.36% | 36.16x |
| Fathers Day Celebrators | 16.39% | 35.93x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
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APPAREL RETAILERS
The Military Families audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Families audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.42x |
| Chicos | 0.02% | 1.34x |
| Mens Wearhouse | 0.01% | 1.30x |
| H&M | 0.01% | 1.24x |
| White House Black Market | 0.01% | 1.24x |
| American Eagle Outfitters | 0.02% | 1.20x |
| Maurices | 0.03% | 1.16x |
| Journeys | 0.02% | 1.14x |
| Talbots | 0.01% | 1.09x |
| Zumiez | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
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WEBSITES
The Military Families audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Families audience is jomygosh.com.
| Website | Composition | Index |
| jomygosh.com | 1.03% | 91.91x |
| amotherfarfromhome.com | 4.18% | 84.95x |
| babysleepmadesimple.com | 1.03% | 78.07x |
| themilitarywifeandmom.com | 4.51% | 75.35x |
| nurtureandthriveblog.com | 1.06% | 73.44x |
| babywisemom.com | 1.53% | 73.42x |
| sleepingshouldbeeasy.com | 6.43% | 70.99x |
| parentswithconfidence.com | 1.63% | 65.18x |
| easybabylife.com | 1.81% | 64.95x |
| ahaparenting.com | 2.97% | 64.08x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Families audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.52% | 49.92x |
| Parenting & Children's Activities | 0.49% | 41.52x |
| Canada Shopping - Kitchenware | 0.34% | 29.58x |
| Scrapbooking & Home Art Projects | 3.98% | 22.39x |
| Parenting Blogs | 2.03% | 19.23x |
| Comedy Content | 0.24% | 18.93x |
| US Military Cluster | 1.23% | 18.35x |
| Child Development | 0.53% | 18.17x |
| Canada Consumer Product Cluster | 0.88% | 17.56x |
| Family on a Budget | 19.73% | 17.45x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
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DEMOGRAPHICS
The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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