Dstillery Audiences

MILITARY FAMILIES

Audience Size: 7.5 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 22.13% 13.42x
Hands-On Parents 22.92% 11.94x
Involved Parents 22.46% 11.37x
Coupon Researchers 17.51% 11.18x
Photo Memory Makers 19.73% 10.31x
Working Parents 18.02% 10.04x
Healthy Snacks Shoppers 16.44% 9.71x
Parents with Toddlers 21.31% 9.71x
Misc-Deal Seekers or Coupon Shoppers 13.70% 9.69x
Kitchen & Bathroom Remodelers 16.14% 9.62x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Belk.

Location Composition Index
Belk 0.02% 1.17x
Lane Bryant 0.04% 1.05x
Carhartt 0.20% 1.05x
The North Face 0.02% 1.05x
Chicos 0.05% 1.04x
LL Bean 0.01% 1.03x
REI 0.02% 1.02x
Express Outlets 0.00% 1.02x
LOFT 0.04% 1.00x
Dressbarn 0.04% 0.99x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is semidelicatebalance.com.

Website Composition Index
semidelicatebalance.com 1.42% 36.15x
sleepingshouldbeeasy.com 2.05% 34.08x
themilitarywifeandmom.com 4.53% 33.26x
swaddlesnbottles.com 1.17% 32.50x
moaa.org 1.29% 32.00x
mylifeandkids.com 1.37% 31.43x
motherrisingbirth.com 2.25% 31.19x
yourkidstable.com 2.50% 31.11x
exclusivepumping.com 1.34% 30.85x
anxioustoddlers.com 1.43% 29.43x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.23% 12.46x
Coupons & Family 7.38% 11.06x
Scrapbooking & Home Art Projects 5.02% 10.83x
Mommy Bloggers 5.37% 10.65x
Homeschooling 0.55% 10.52x
Family on a Budget 19.79% 9.94x
Parenting & Children's Activities 4.52% 9.68x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.13% 9.61x
Comedy Content 0.52% 9.48x
Female Lifestyle Content Readers 3.16% 9.19x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female