Dstillery Audiences

MILITARY FAMILIES

Audience Size: 5.4 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 28.63% 21.89x
Homeschooling Parents 34.14% 21.60x
Involved Parents 28.21% 19.76x
Hands-On Parents 31.63% 19.68x
Baby Products Buyers 27.59% 19.37x
Photo Memory Makers 27.58% 18.60x
Coupon Researchers 22.75% 17.83x
Child Car Seat Researchers 26.02% 17.73x
Working Parents 23.32% 17.00x
Mature Parents 19.52% 16.33x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.21x
Dressbarn 0.02% 1.16x
Aeropostale 0.04% 1.14x
Buckle 0.03% 1.12x
Old Navy 0.06% 1.08x
Eddie Bauer 0.01% 1.08x
Zumiez 0.04% 1.06x
Chicos 0.03% 1.05x
American Eagle Outfitters 0.03% 1.04x
Jos A. Bank Clothiers 0.03% 1.02x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 2.40% 35.52x
motherrisingbirth.com 1.71% 34.83x
semidelicatebalance.com 1.25% 33.76x
moaa.org 1.12% 33.13x
easybabylife.com 1.70% 32.92x
momsmartnothard.com 1.16% 32.85x
swaddlesnbottles.com 1.22% 32.66x
themilitarywifeandmom.com 5.92% 32.64x
mylifeandkids.com 1.19% 32.35x
anxioustoddlers.com 1.47% 31.64x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.77% 18.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 18.65x
Comedy Content 0.49% 16.45x
Scrapbooking & Home Art Projects 4.92% 16.02x
Coupons & Family 7.56% 15.81x
Parenting & Children's Activities 2.76% 15.71x
Mommy Bloggers 6.26% 15.35x
Homeschooling 0.40% 14.71x
Decoration & Fabric 0.02% 13.45x
New Parents 10.40% 13.44x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female