Explore the Military Families Audience
Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Military Families audience.
INTERESTS
The Military Families audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Families audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 16.94% | 23.61x |
| Mature Parents | 19.65% | 20.58x |
| Homeschooling Parents | 21.62% | 19.91x |
| Involved Parents | 16.18% | 19.45x |
| Hands-On Parents | 22.38% | 18.98x |
| Toy Blogs Readers | 21.37% | 18.88x |
| Parents with Toddlers | 23.61% | 18.54x |
| Coupon Researchers | 11.72% | 17.30x |
| Kids Crafts Researchers | 18.49% | 17.10x |
| Kitchen & Bathroom Remodelers | 9.83% | 15.69x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
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APPAREL RETAILERS
The Military Families audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Families audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.53x |
| Carhartt | 0.20% | 1.26x |
| Zumiez | 0.01% | 1.23x |
| Mens Wearhouse | 0.03% | 1.21x |
| Old Navy | 0.03% | 1.16x |
| Gap | 0.01% | 1.16x |
| Dressbarn | 0.01% | 1.14x |
| Lane Bryant | 0.01% | 1.08x |
| Aeropostale | 0.01% | 1.04x |
| Buckle | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
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WEBSITES
The Military Families audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Families audience is themilitarywifeandmom.com.
| Website | Composition | Index |
| themilitarywifeandmom.com | 2.52% | 29.80x |
| pregnantchicken.com | 1.43% | 29.73x |
| semidelicatebalance.com | 1.09% | 29.56x |
| sleepingshouldbeeasy.com | 2.97% | 28.94x |
| swaddlesnbottles.com | 1.08% | 28.19x |
| yourmodernfamily.com | 3.58% | 25.79x |
| preschoolinspirations.com | 1.37% | 25.52x |
| exclusivepumping.com | 1.98% | 25.48x |
| toddlerapproved.com | 1.16% | 25.43x |
| growingajeweledrose.com | 1.70% | 25.25x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Families audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 1.49% | 21.37x |
| Parenting Blogs | 1.69% | 21.03x |
| Parenting & Children's Activities | 0.32% | 19.96x |
| Scrapbooking & Home Art Projects | 3.52% | 14.88x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.13% | 14.17x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 5.41% | 13.93x |
| Family on a Budget | 16.87% | 13.90x |
| Mommy Bloggers | 6.56% | 13.59x |
| Coupons & Family | 5.16% | 13.25x |
| Saskatchewan Media & Retail Cluster | 0.02% | 12.81x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
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DEMOGRAPHICS
The Military Families audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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