Dstillery Audiences

MILITARY FAMILIES

Audience Size: 3.9 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 34.16% 25.38x
Essential Oils Enthusiasts 0.06% 23.97x
Homeschooling Parents 36.85% 23.93x
Involved Parents 30.56% 23.69x
Hands-On Parents 35.37% 22.59x
Coupon Researchers 26.14% 21.21x
Baby Products Buyers 29.32% 20.68x
Mature Parents 23.36% 20.04x
Photo Memory Makers 29.68% 19.97x
Child Car Seat Researchers 25.00% 19.67x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Buckle.

Location Composition Index
Buckle 0.28% 1.31x
Jos A. Bank Clothiers 0.36% 1.28x
Mens Wearhouse 0.54% 1.18x
White House Black Market 0.31% 1.11x
Lane Bryant 0.05% 1.07x
Eddie Bauer 0.03% 1.02x
Johnston and Murphy 0.32% 1.00x
Belk 0.01% 0.97x
Dressbarn 0.06% 0.97x
Talbots 0.05% 0.96x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is nestedbean.com.

Website Composition Index
nestedbean.com 1.28% 36.36x
themilitarywifeandmom.com 7.06% 35.54x
semidelicatebalance.com 1.60% 35.32x
mylifeandkids.com 1.55% 34.99x
swaddlesnbottles.com 1.83% 34.82x
sleepingshouldbeeasy.com 3.54% 34.12x
motherrisingbirth.com 2.96% 33.93x
moaa.org 1.26% 33.49x
toddlerapproved.com 1.40% 33.39x
mylistoflists.com 1.31% 32.97x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 3.17% 19.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 18.89x
Coupons & Family 10.51% 18.10x
Scrapbooking & Home Art Projects 7.09% 17.79x
Mommy Bloggers 8.45% 17.60x
Homeschooling 0.63% 17.02x
Comedy Content 0.74% 16.95x
Parenting & Children's Activities 4.83% 16.76x
Family on a Budget 28.04% 14.73x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.33% 14.45x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female