Dstillery Audiences

MILITARY FAMILIES

Audience Size: 1.3 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Mature Parents.

Interest Composition Index
Mature Parents 30.01% 54.30x
Parents with Kids 43.34% 45.28x
Toy Blogs Readers 26.51% 43.06x
Online Health Researchers 18.73% 42.35x
Homeschooling Parents 23.77% 38.79x
Child Car Seat Researchers 29.21% 37.26x
Intimates Shoppers 18.82% 36.33x
Wellness Enthusiasts 6.19% 36.13x
Tech-Savvy Moms 30.09% 35.93x
Orthodontics Researchers 13.44% 34.76x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.21x
Maurices 0.02% 1.17x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is amotherfarfromhome.com.

Website Composition Index
amotherfarfromhome.com 2.82% 73.32x
babysleepmadesimple.com 1.05% 69.14x
sleepingshouldbeeasy.com 4.96% 66.31x
babywisemom.com 1.03% 65.11x
semidelicatebalance.com 1.26% 63.83x
themilitarywifeandmom.com 3.59% 63.51x
parentswithconfidence.com 1.01% 60.25x
askdrsears.com 1.47% 56.38x
easybabylife.com 1.24% 56.12x
exclusivepumping.com 2.41% 54.04x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.26% 38.57x
Parenting Blogs 1.37% 22.23x
Canada Consumer Product Cluster 0.78% 18.76x
Scrapbooking & Home Art Projects 3.25% 18.51x
Vegans & Animal Welfare 0.10% 17.41x
Child Development 0.46% 17.19x
Canadian Universities 0.11% 17.04x
Female Lifestyle Content Readers 1.09% 16.27x
Family on a Budget 15.60% 15.97x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.73% 15.91x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female