Dstillery Audiences

MILITARY FAMILIES

Audience Size: 2.9 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 35.46% 24.46x
Homeschooling Parents 36.11% 23.02x
Hands-On Parents 35.40% 22.41x
Involved Parents 34.01% 22.07x
Baby Products Buyers 29.53% 19.81x
Coupon Researchers 27.74% 19.15x
Photo Memory Makers 28.71% 18.94x
Mature Parents 25.67% 18.81x
Parents with Toddlers 30.42% 18.37x
Child Car Seat Researchers 27.07% 18.06x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.44x
Buckle 0.24% 1.41x
LL Bean 0.01% 1.24x
Jos A. Bank Clothiers 0.34% 1.17x
Mens Wearhouse 0.56% 1.15x
Eddie Bauer 0.03% 1.07x
Gymboree 0.06% 1.06x
White House Black Market 0.22% 1.03x
Lane Bryant 0.05% 1.02x
Talbots 0.05% 1.01x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is jomygosh.com.

Website Composition Index
jomygosh.com 1.09% 54.38x
breastfeeding-magazine.com 1.28% 52.71x
storkmama.com 1.30% 50.53x
oh-yellow.com 1.00% 49.75x
chiefhealth.us 1.02% 49.33x
simplelivingmommy.com 1.02% 47.82x
paperheartfamily.com 1.08% 47.76x
mylifeandkids.com 1.96% 47.71x
pumpstation.com 1.23% 47.65x
semidelicatebalance.com 2.08% 46.36x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 4.10% 21.38x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 19.90x
Coupons & Family 12.82% 18.77x
Scrapbooking & Home Art Projects 7.90% 18.69x
Mommy Bloggers 9.55% 18.66x
Homeschooling 0.89% 18.00x
Parenting & Children's Activities 6.02% 17.99x
Comedy Content 0.91% 16.91x
Family on a Budget 31.64% 15.52x
Decoration & Fabric 0.06% 14.75x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female