Dstillery Audiences

MILITARY FAMILIES

Audience Size: 7.9 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 21.70% 13.46x
Hands-On Parents 23.51% 12.05x
Coupon Researchers 16.98% 11.47x
Involved Parents 22.74% 11.30x
Photo Memory Makers 19.34% 10.69x
Working Parents 17.43% 10.35x
Child Car Seat Researchers 17.25% 10.15x
Healthy Snacks Shoppers 15.58% 10.11x
Military Benefits Researchers 15.61% 10.02x
Kitchen & Bathroom Remodelers 15.47% 9.98x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.08x
Jos A. Bank Clothiers 0.16% 1.06x
Mens Wearhouse 0.24% 1.04x
Chicos 0.04% 1.02x
Aeropostale 0.02% 1.02x
Gymboree 0.03% 1.00x
The North Face 0.02% 0.98x
Belk 0.01% 0.96x
Columbia 0.01% 0.96x
LL Bean 0.01% 0.95x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is semidelicatebalance.com.

Website Composition Index
semidelicatebalance.com 1.24% 36.32x
sleepingshouldbeeasy.com 2.04% 33.87x
themilitarywifeandmom.com 4.85% 33.51x
mylifeandkids.com 1.20% 33.26x
moaa.org 1.18% 32.42x
motherrisingbirth.com 2.08% 31.72x
yourkidstable.com 2.56% 31.27x
swaddlesnbottles.com 1.21% 31.12x
exclusivepumping.com 1.44% 30.36x
lifewithmylittles.com 1.62% 29.69x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.12% 13.14x
Coupons & Family 6.92% 11.61x
Mommy Bloggers 5.51% 11.14x
Scrapbooking & Home Art Projects 5.02% 11.13x
Homeschooling 0.48% 11.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 10.69x
Family on a Budget 19.31% 10.58x
Parenting & Children's Activities 3.99% 10.11x
Comedy Content 0.52% 9.91x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.04% 9.80x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female