Dstillery Audiences

MILITARY FAMILIES

Audience Size: 1.3 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 46.25% 48.76x
Mature Parents 47.00% 46.76x
Involved Parents 26.41% 45.58x
New & Expecting Parents 45.66% 42.29x
Toy Blogs Readers 38.74% 40.94x
Online Health Researchers 18.72% 39.98x
Tech-Savvy Moms 28.07% 38.33x
Parents with Toddlers 47.52% 36.93x
Homeschooling Parents 36.36% 36.16x
Fathers Day Celebrators 16.39% 35.93x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is LOFT.

Location Composition Index
LOFT 0.01% 1.42x
Chicos 0.02% 1.34x
Mens Wearhouse 0.01% 1.30x
H&M 0.01% 1.24x
White House Black Market 0.01% 1.24x
American Eagle Outfitters 0.02% 1.20x
Maurices 0.03% 1.16x
Journeys 0.02% 1.14x
Talbots 0.01% 1.09x
Zumiez 0.02% 0.91x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is jomygosh.com.

Website Composition Index
jomygosh.com 1.03% 91.91x
amotherfarfromhome.com 4.18% 84.95x
babysleepmadesimple.com 1.03% 78.07x
themilitarywifeandmom.com 4.51% 75.35x
nurtureandthriveblog.com 1.06% 73.44x
babywisemom.com 1.53% 73.42x
sleepingshouldbeeasy.com 6.43% 70.99x
parentswithconfidence.com 1.63% 65.18x
easybabylife.com 1.81% 64.95x
ahaparenting.com 2.97% 64.08x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is New Parents.

Content Affinity Composition Index
New Parents 2.52% 49.92x
Parenting & Children's Activities 0.49% 41.52x
Canada Shopping - Kitchenware 0.34% 29.58x
Scrapbooking & Home Art Projects 3.98% 22.39x
Parenting Blogs 2.03% 19.23x
Comedy Content 0.24% 18.93x
US Military Cluster 1.23% 18.35x
Child Development 0.53% 18.17x
Canada Consumer Product Cluster 0.88% 17.56x
Family on a Budget 19.73% 17.45x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female