Explore the Military Families Audience
Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Military Families audience.
INTERESTS
The Military Families audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Families audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 21.38% | 18.30x |
| Homeschooling Parents | 24.80% | 16.86x |
| Hands-On Parents | 26.25% | 16.67x |
| Involved Parents | 20.39% | 16.38x |
| Fathers Day Celebrators | 14.30% | 15.60x |
| Child Car Seat Researchers | 23.55% | 14.79x |
| Baby Products Buyers | 19.81% | 14.57x |
| Mother's Day Celebrators | 11.95% | 14.48x |
| Health Conscious Expecting Parents | 19.19% | 13.57x |
| Holiday Gift Shoppers | 11.53% | 12.62x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
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APPAREL RETAILERS
The Military Families audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Families audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.26x |
| Gymboree | 0.02% | 1.25x |
| Carhartt | 0.23% | 1.21x |
| Jos A. Bank Clothiers | 0.02% | 1.19x |
| Maurices | 0.04% | 1.17x |
| Mens Wearhouse | 0.03% | 1.17x |
| LOFT | 0.02% | 1.15x |
| Old Navy | 0.03% | 1.15x |
| Lane Bryant | 0.02% | 1.12x |
| American Eagle Outfitters | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
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WEBSITES
The Military Families audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.
| Website | Composition | Index |
| sleepingshouldbeeasy.com | 2.08% | 32.20x |
| kindredbravely.com | 1.19% | 28.99x |
| nestedbean.com | 1.47% | 28.96x |
| themilitarywifeandmom.com | 4.11% | 28.00x |
| pregnantchicken.com | 1.79% | 27.99x |
| swaddlesnbottles.com | 1.11% | 27.73x |
| babywisemom.com | 1.01% | 27.73x |
| semidelicatebalance.com | 1.38% | 27.56x |
| exclusivepumping.com | 2.89% | 27.03x |
| toddlerapproved.com | 1.14% | 25.59x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Families audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.88% | 19.23x |
| Parenting & Children's Activities | 1.02% | 17.92x |
| Parenting Blogs | 0.91% | 16.55x |
| Scrapbooking & Home Art Projects | 3.01% | 14.02x |
| Family on a Budget | 16.23% | 12.47x |
| Networking Marketing | 0.05% | 12.39x |
| Coupons & Family | 4.35% | 12.28x |
| Mommy Bloggers | 5.39% | 12.27x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 11.74x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 5.78% | 11.66x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
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DEMOGRAPHICS
The Military Families audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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