Dstillery Audiences

MILITARY FAMILIES

Audience Size: 3 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 16.94% 23.61x
Mature Parents 19.65% 20.58x
Homeschooling Parents 21.62% 19.91x
Involved Parents 16.18% 19.45x
Hands-On Parents 22.38% 18.98x
Toy Blogs Readers 21.37% 18.88x
Parents with Toddlers 23.61% 18.54x
Coupon Researchers 11.72% 17.30x
Kids Crafts Researchers 18.49% 17.10x
Kitchen & Bathroom Remodelers 9.83% 15.69x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Maurices.

Location Composition Index
Maurices 0.04% 1.53x
Carhartt 0.20% 1.26x
Zumiez 0.01% 1.23x
Mens Wearhouse 0.03% 1.21x
Old Navy 0.03% 1.16x
Gap 0.01% 1.16x
Dressbarn 0.01% 1.14x
Lane Bryant 0.01% 1.08x
Aeropostale 0.01% 1.04x
Buckle 0.02% 0.96x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is themilitarywifeandmom.com.

Website Composition Index
themilitarywifeandmom.com 2.52% 29.80x
pregnantchicken.com 1.43% 29.73x
semidelicatebalance.com 1.09% 29.56x
sleepingshouldbeeasy.com 2.97% 28.94x
swaddlesnbottles.com 1.08% 28.19x
yourmodernfamily.com 3.58% 25.79x
preschoolinspirations.com 1.37% 25.52x
exclusivepumping.com 1.98% 25.48x
toddlerapproved.com 1.16% 25.43x
growingajeweledrose.com 1.70% 25.25x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is New Parents.

Content Affinity Composition Index
New Parents 1.49% 21.37x
Parenting Blogs 1.69% 21.03x
Parenting & Children's Activities 0.32% 19.96x
Scrapbooking & Home Art Projects 3.52% 14.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 14.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.41% 13.93x
Family on a Budget 16.87% 13.90x
Mommy Bloggers 6.56% 13.59x
Coupons & Family 5.16% 13.25x
Saskatchewan Media & Retail Cluster 0.02% 12.81x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female