Dstillery Audiences

MILITARY FAMILIES

Audience Size: 4 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 21.38% 18.30x
Homeschooling Parents 24.80% 16.86x
Hands-On Parents 26.25% 16.67x
Involved Parents 20.39% 16.38x
Fathers Day Celebrators 14.30% 15.60x
Child Car Seat Researchers 23.55% 14.79x
Baby Products Buyers 19.81% 14.57x
Mother's Day Celebrators 11.95% 14.48x
Health Conscious Expecting Parents 19.19% 13.57x
Holiday Gift Shoppers 11.53% 12.62x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.26x
Gymboree 0.02% 1.25x
Carhartt 0.23% 1.21x
Jos A. Bank Clothiers 0.02% 1.19x
Maurices 0.04% 1.17x
Mens Wearhouse 0.03% 1.17x
LOFT 0.02% 1.15x
Old Navy 0.03% 1.15x
Lane Bryant 0.02% 1.12x
American Eagle Outfitters 0.02% 1.11x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 2.08% 32.20x
kindredbravely.com 1.19% 28.99x
nestedbean.com 1.47% 28.96x
themilitarywifeandmom.com 4.11% 28.00x
pregnantchicken.com 1.79% 27.99x
swaddlesnbottles.com 1.11% 27.73x
babywisemom.com 1.01% 27.73x
semidelicatebalance.com 1.38% 27.56x
exclusivepumping.com 2.89% 27.03x
toddlerapproved.com 1.14% 25.59x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is New Parents.

Content Affinity Composition Index
New Parents 2.88% 19.23x
Parenting & Children's Activities 1.02% 17.92x
Parenting Blogs 0.91% 16.55x
Scrapbooking & Home Art Projects 3.01% 14.02x
Family on a Budget 16.23% 12.47x
Networking Marketing 0.05% 12.39x
Coupons & Family 4.35% 12.28x
Mommy Bloggers 5.39% 12.27x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 11.74x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.78% 11.66x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female