Dstillery Audiences

MILITARY FAMILIES

Audience Size: 3.2 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 23.62% 17.87x
Parents with Kids 18.91% 17.86x
Hands-On Parents 26.03% 17.60x
Involved Parents 19.98% 16.68x
Mother's Day Celebrators 15.04% 15.65x
Shelf-Stable Food Content Readers 9.57% 14.49x
Baby Products Buyers 17.33% 14.34x
Coupon Researchers 14.95% 14.27x
Child Car Seat Researchers 19.99% 14.14x
Pantry Recipes Researchers 9.42% 14.07x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Maurices.

Location Composition Index
Maurices 0.02% 1.18x
Carhartt 0.11% 1.18x
Buckle 0.01% 1.14x
Old Navy 0.01% 1.12x
The Childrens Place 0.01% 0.96x
Journeys 0.01% 0.88x
Victoria's Secret 0.01% 0.81x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 1.30% 32.79x
semidelicatebalance.com 1.25% 30.27x
merakilane.com 6.45% 29.61x
themilitarywifeandmom.com 3.50% 28.61x
richard-t.com 1.30% 28.50x
frugalcouponliving.com 2.18% 28.24x
pregnantchicken.com 1.48% 27.92x
growingajeweledrose.com 1.84% 27.76x
countrydiaries.com 1.52% 27.42x
thesoccermomblog.com 2.69% 27.00x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 19.58x
New Parents 3.22% 16.30x
Parenting & Children's Activities 1.21% 16.00x
Parenting Blogs 1.06% 15.38x
Scrapbooking & Home Art Projects 3.91% 15.16x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.55% 14.47x
Coupons & Family 6.12% 14.10x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 13.71x
Homeschooling 0.07% 12.80x
Mommy Bloggers 7.18% 12.60x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female