Explore the Military Families Audience
Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Military Families audience.
INTERESTS
The Military Families audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Families audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 21.70% | 13.46x |
| Hands-On Parents | 23.51% | 12.05x |
| Coupon Researchers | 16.98% | 11.47x |
| Involved Parents | 22.74% | 11.30x |
| Photo Memory Makers | 19.34% | 10.69x |
| Working Parents | 17.43% | 10.35x |
| Child Car Seat Researchers | 17.25% | 10.15x |
| Healthy Snacks Shoppers | 15.58% | 10.11x |
| Military Benefits Researchers | 15.61% | 10.02x |
| Kitchen & Bathroom Remodelers | 15.47% | 9.98x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
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APPAREL RETAILERS
The Military Families audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Families audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.05% | 1.08x |
| Jos A. Bank Clothiers | 0.16% | 1.06x |
| Mens Wearhouse | 0.24% | 1.04x |
| Chicos | 0.04% | 1.02x |
| Aeropostale | 0.02% | 1.02x |
| Gymboree | 0.03% | 1.00x |
| The North Face | 0.02% | 0.98x |
| Belk | 0.01% | 0.96x |
| Columbia | 0.01% | 0.96x |
| LL Bean | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
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WEBSITES
The Military Families audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Families audience is semidelicatebalance.com.
| Website | Composition | Index |
| semidelicatebalance.com | 1.24% | 36.32x |
| sleepingshouldbeeasy.com | 2.04% | 33.87x |
| themilitarywifeandmom.com | 4.85% | 33.51x |
| mylifeandkids.com | 1.20% | 33.26x |
| moaa.org | 1.18% | 32.42x |
| motherrisingbirth.com | 2.08% | 31.72x |
| yourkidstable.com | 2.56% | 31.27x |
| swaddlesnbottles.com | 1.21% | 31.12x |
| exclusivepumping.com | 1.44% | 30.36x |
| lifewithmylittles.com | 1.62% | 29.69x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 2.12% | 13.14x |
| Coupons & Family | 6.92% | 11.61x |
| Mommy Bloggers | 5.51% | 11.14x |
| Scrapbooking & Home Art Projects | 5.02% | 11.13x |
| Homeschooling | 0.48% | 11.01x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 10.69x |
| Family on a Budget | 19.31% | 10.58x |
| Parenting & Children's Activities | 3.99% | 10.11x |
| Comedy Content | 0.52% | 9.91x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.04% | 9.80x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
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DEMOGRAPHICS
The Military Families audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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