Explore the Military Families Audience
Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Military Families audience.
INTERESTS
The Military Families audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Families audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 20.18% | 19.32x |
| Homeschooling Parents | 22.99% | 17.47x |
| Involved Parents | 19.19% | 17.21x |
| Hands-On Parents | 25.26% | 16.98x |
| Toy Blogs Readers | 14.82% | 16.53x |
| Fathers Day Celebrators | 13.43% | 15.36x |
| Child Car Seat Researchers | 22.01% | 14.90x |
| Baby Products Buyers | 18.72% | 14.75x |
| Mother's Day Celebrators | 12.48% | 14.47x |
| Coupon Researchers | 13.99% | 13.47x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
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APPAREL RETAILERS
The Military Families audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Families audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.34x |
| Old Navy | 0.05% | 1.32x |
| Zumiez | 0.02% | 1.30x |
| Buckle | 0.03% | 1.30x |
| Maurices | 0.05% | 1.29x |
| Carhartt | 0.27% | 1.26x |
| American Eagle Outfitters | 0.02% | 1.19x |
| Jos A. Bank Clothiers | 0.02% | 1.18x |
| Aeropostale | 0.02% | 1.17x |
| Lane Bryant | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
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WEBSITES
The Military Families audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.
| Website | Composition | Index |
| sleepingshouldbeeasy.com | 1.95% | 33.59x |
| pregnantchicken.com | 1.66% | 31.27x |
| semidelicatebalance.com | 1.26% | 31.17x |
| themilitarywifeandmom.com | 2.92% | 30.41x |
| swaddlesnbottles.com | 1.02% | 29.73x |
| exclusivepumping.com | 2.36% | 28.32x |
| messylittlemonster.com | 1.01% | 25.58x |
| yourkidstable.com | 3.24% | 25.25x |
| vettix.org | 1.11% | 25.21x |
| theimaginationtree.com | 1.05% | 24.92x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Families audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.20% | 19.70x |
| Parenting & Children's Activities | 0.69% | 18.15x |
| Parenting Blogs | 0.82% | 17.19x |
| Scrapbooking & Home Art Projects | 2.77% | 14.14x |
| Family on a Budget | 15.13% | 12.59x |
| Mommy Bloggers | 5.22% | 12.34x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 5.43% | 12.19x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.08% | 12.02x |
| Coupons & Family | 4.18% | 11.98x |
| Cub & Girl Scouts | 0.02% | 11.50x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
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DEMOGRAPHICS
The Military Families audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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