Dstillery Audiences

MILITARY FAMILIES

Audience Size: 3.8 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 29.96% 14.96x
Parents with Kids 25.62% 14.28x
Hands-On Parents 29.55% 14.00x
Involved Parents 25.17% 13.78x
Mother's Day Celebrators 16.75% 12.77x
Baby Products Buyers 23.02% 12.22x
Child Car Seat Researchers 24.97% 11.91x
Photo Memory Makers 22.21% 11.80x
Shelf-Stable Food Content Readers 12.92% 11.59x
Pantry Recipes Researchers 11.95% 11.45x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Maurices.

Location Composition Index
Maurices 0.02% 1.49x
Dressbarn 0.01% 1.46x
Gap 0.01% 1.44x
Buckle 0.01% 1.31x
Lane Bryant 0.01% 1.24x
Carhartt 0.17% 1.21x
Journeys 0.01% 1.17x
Old Navy 0.02% 1.13x
Victoria's Secret 0.01% 1.12x
Mens Wearhouse 0.01% 1.10x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 1.77% 26.64x
swaddlesnbottles.com 1.14% 25.73x
llli.org 1.01% 25.28x
themilitarywifeandmom.com 4.32% 24.01x
exclusivepumping.com 2.35% 23.95x
mothersniche.com 1.13% 23.95x
semidelicatebalance.com 1.28% 23.87x
medelabreastfeedingus.com 1.38% 23.59x
frugalcouponliving.com 2.59% 23.52x
pregnantchicken.com 2.25% 22.96x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 15.32x
Parenting & Children's Activities 2.46% 13.43x
New Parents 6.57% 13.17x
Parenting Blogs 1.67% 12.98x
Homeschooling 0.19% 12.28x
Scrapbooking & Home Art Projects 5.10% 11.91x
Coupons & Family 7.80% 11.81x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.13% 10.97x
Children's Learning Tools 2.92% 10.10x
Tattoos & Costumes 0.11% 9.98x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female