Explore the Military Families Audience
Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Military Families audience.
INTERESTS
The Military Families audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Families audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 21.92% | 18.58x |
| Homeschooling Parents | 22.61% | 17.69x |
| Hands-On Parents | 23.98% | 16.80x |
| Involved Parents | 21.51% | 16.26x |
| Coupon Researchers | 16.83% | 15.75x |
| Child Car Seat Researchers | 16.71% | 14.75x |
| Photo Memory Makers | 19.37% | 14.60x |
| Working Parents | 17.29% | 14.32x |
| Health Conscious Expecting Parents | 16.86% | 14.06x |
| Parents with Toddlers | 20.88% | 14.02x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
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APPAREL RETAILERS
The Military Families audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Families audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.26% | 1.20x |
| Mens Wearhouse | 0.38% | 1.10x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
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WEBSITES
The Military Families audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Families audience is mylifeandkids.com.
| Website | Composition | Index |
| mylifeandkids.com | 1.62% | 43.09x |
| semidelicatebalance.com | 1.66% | 42.79x |
| sleepingshouldbeeasy.com | 2.96% | 41.83x |
| swaddlesnbottles.com | 1.79% | 41.67x |
| themilitarywifeandmom.com | 6.79% | 40.26x |
| moaa.org | 1.33% | 40.05x |
| motherrisingbirth.com | 2.82% | 39.98x |
| lifewithmylittles.com | 2.23% | 39.41x |
| nestedbean.com | 1.41% | 39.25x |
| yourkidstable.com | 3.71% | 39.17x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 2.06% | 14.24x |
| Coupons & Family | 6.93% | 13.01x |
| Scrapbooking & Home Art Projects | 4.96% | 12.61x |
| Mommy Bloggers | 5.76% | 12.55x |
| Family on a Budget | 19.84% | 11.68x |
| Parenting & Children's Activities | 3.67% | 11.60x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.95% | 10.89x |
| Female Lifestyle Content Readers | 3.41% | 10.40x |
| US Military Cluster | 16.35% | 10.06x |
| New Parents | 11.21% | 9.61x |
Composition Percentage:
The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
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DEMOGRAPHICS
The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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