Dstillery Audiences

MILITARY FAMILIES

Audience Size: 3.8 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 19.45% 17.14x
Homeschooling Parents 23.33% 17.07x
Hands-On Parents 26.36% 16.52x
Involved Parents 18.52% 15.88x
Mother's Day Celebrators 12.39% 14.47x
Child Car Seat Researchers 21.21% 13.99x
Fathers Day Celebrators 13.39% 13.91x
Baby Products Buyers 18.17% 13.78x
Health Conscious Expecting Parents 16.79% 12.82x
Coupon Researchers 14.38% 12.52x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.21x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 1.35% 32.54x
semidelicatebalance.com 1.23% 29.54x
themilitarywifeandmom.com 3.42% 28.48x
pregnantchicken.com 1.40% 27.70x
exclusivepumping.com 1.90% 26.85x
nestedbean.com 1.50% 26.01x
frugalcouponliving.com 1.59% 25.83x
merakilane.com 5.16% 25.23x
messylittlemonster.com 1.01% 25.11x
thesoccermomblog.com 1.98% 24.14x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is New Parents.

Content Affinity Composition Index
New Parents 2.84% 17.39x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 16.79x
Parenting & Children's Activities 1.04% 16.62x
Parenting Blogs 0.98% 15.68x
Scrapbooking & Home Art Projects 3.37% 14.98x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 13.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.92% 13.64x
Coupons & Family 5.26% 13.15x
Mommy Bloggers 6.14% 12.62x
Family on a Budget 16.48% 12.42x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female