Dstillery Audiences

MILITARY FAMILIES

Audience Size: 4.4 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 31.33% 19.79x
Parents with Kids 26.57% 19.22x
Hands-On Parents 30.10% 18.36x
Involved Parents 26.88% 17.95x
Baby Products Buyers 24.34% 16.30x
Pantry Recipes Researchers 0.22% 15.90x
Photo Memory Makers 24.45% 15.54x
Child Car Seat Researchers 24.65% 15.50x
Shelf-Stable Food Content Readers 0.29% 15.34x
Coupon Researchers 20.55% 15.26x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.40x
Carhartt 0.14% 1.29x
Journeys 0.01% 1.22x
Mens Wearhouse 0.01% 1.01x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 2.13% 32.62x
mylifeandkids.com 1.09% 30.81x
swaddlesnbottles.com 1.34% 29.30x
themilitarywifeandmom.com 5.80% 29.23x
llli.org 2.06% 29.13x
semidelicatebalance.com 1.29% 28.74x
fitpregnancy.com 1.50% 28.12x
exclusivepumping.com 2.40% 27.77x
medelabreastfeedingus.com 2.98% 26.80x
babysleepsite.com 5.62% 26.78x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 20.05x
Parenting Blogs 2.42% 17.44x
Parenting & Children's Activities 2.75% 17.29x
Comedy Content 0.44% 17.03x
Scrapbooking & Home Art Projects 5.51% 16.34x
Coupons & Family 7.99% 16.07x
Homeschooling 0.37% 15.98x
New Parents 9.11% 15.67x
Mommy Bloggers 8.37% 14.73x
Cheerleading 0.61% 13.73x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female