Dstillery Audiences

MILITARY FAMILIES

Audience Size: 5.7 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 33.51% 16.33x
Parents with Kids 30.44% 15.87x
Hands-On Parents 32.15% 15.23x
Involved Parents 30.12% 15.03x
Baby Products Buyers 26.16% 14.33x
Photo Memory Makers 28.93% 13.72x
Child Car Seat Researchers 25.46% 13.39x
Working Parents 23.76% 13.35x
Health Conscious Expecting Parents 21.96% 13.19x
Coupon Researchers 24.23% 13.18x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Chicos.

Location Composition Index
Chicos 0.04% 1.16x
Carhartt 0.26% 1.14x
Tommy Bahama 0.01% 1.12x
Buckle 0.04% 1.10x
Talbots 0.02% 1.03x
LOFT 0.05% 1.03x
Mens Wearhouse 0.05% 1.03x
Free People 0.02% 1.01x
Madewell 0.02% 1.00x
Dressbarn 0.02% 0.99x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 1.97% 28.35x
semidelicatebalance.com 1.26% 27.44x
mylifeandkids.com 1.13% 26.44x
swaddlesnbottles.com 1.16% 25.92x
momsmartnothard.com 1.04% 25.90x
motherrisingbirth.com 1.44% 25.33x
easybabylife.com 1.40% 24.81x
themilitarywifeandmom.com 5.41% 24.77x
babysleepsite.com 4.81% 24.66x
exclusivepumping.com 1.95% 24.56x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 16.46x
Comedy Content 0.46% 14.83x
Parenting Blogs 2.00% 14.23x
Scrapbooking & Home Art Projects 4.79% 14.17x
Parenting & Children's Activities 2.48% 13.72x
Coupons & Family 7.02% 13.71x
Mommy Bloggers 6.24% 13.65x
Decoration & Fabric 0.02% 13.14x
Homeschooling 0.34% 12.91x
New Parents 9.25% 12.49x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female