Dstillery Audiences

MILITARY FAMILIES

Audience Size: 4 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 21.92% 18.58x
Homeschooling Parents 22.61% 17.69x
Hands-On Parents 23.98% 16.80x
Involved Parents 21.51% 16.26x
Coupon Researchers 16.83% 15.75x
Child Car Seat Researchers 16.71% 14.75x
Photo Memory Makers 19.37% 14.60x
Working Parents 17.29% 14.32x
Health Conscious Expecting Parents 16.86% 14.06x
Parents with Toddlers 20.88% 14.02x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.20x
Mens Wearhouse 0.38% 1.10x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is mylifeandkids.com.

Website Composition Index
mylifeandkids.com 1.62% 43.09x
semidelicatebalance.com 1.66% 42.79x
sleepingshouldbeeasy.com 2.96% 41.83x
swaddlesnbottles.com 1.79% 41.67x
themilitarywifeandmom.com 6.79% 40.26x
moaa.org 1.33% 40.05x
motherrisingbirth.com 2.82% 39.98x
lifewithmylittles.com 2.23% 39.41x
nestedbean.com 1.41% 39.25x
yourkidstable.com 3.71% 39.17x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.06% 14.24x
Coupons & Family 6.93% 13.01x
Scrapbooking & Home Art Projects 4.96% 12.61x
Mommy Bloggers 5.76% 12.55x
Family on a Budget 19.84% 11.68x
Parenting & Children's Activities 3.67% 11.60x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.95% 10.89x
Female Lifestyle Content Readers 3.41% 10.40x
US Military Cluster 16.35% 10.06x
New Parents 11.21% 9.61x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female