Dstillery Audiences

MILITARY FAMILIES

Audience Size: 3.6 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 20.18% 19.32x
Homeschooling Parents 22.99% 17.47x
Involved Parents 19.19% 17.21x
Hands-On Parents 25.26% 16.98x
Toy Blogs Readers 14.82% 16.53x
Fathers Day Celebrators 13.43% 15.36x
Child Car Seat Researchers 22.01% 14.90x
Baby Products Buyers 18.72% 14.75x
Mother's Day Celebrators 12.48% 14.47x
Coupon Researchers 13.99% 13.47x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.34x
Old Navy 0.05% 1.32x
Zumiez 0.02% 1.30x
Buckle 0.03% 1.30x
Maurices 0.05% 1.29x
Carhartt 0.27% 1.26x
American Eagle Outfitters 0.02% 1.19x
Jos A. Bank Clothiers 0.02% 1.18x
Aeropostale 0.02% 1.17x
Lane Bryant 0.02% 1.15x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is sleepingshouldbeeasy.com.

Website Composition Index
sleepingshouldbeeasy.com 1.95% 33.59x
pregnantchicken.com 1.66% 31.27x
semidelicatebalance.com 1.26% 31.17x
themilitarywifeandmom.com 2.92% 30.41x
swaddlesnbottles.com 1.02% 29.73x
exclusivepumping.com 2.36% 28.32x
messylittlemonster.com 1.01% 25.58x
yourkidstable.com 3.24% 25.25x
vettix.org 1.11% 25.21x
theimaginationtree.com 1.05% 24.92x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is New Parents.

Content Affinity Composition Index
New Parents 2.20% 19.70x
Parenting & Children's Activities 0.69% 18.15x
Parenting Blogs 0.82% 17.19x
Scrapbooking & Home Art Projects 2.77% 14.14x
Family on a Budget 15.13% 12.59x
Mommy Bloggers 5.22% 12.34x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.43% 12.19x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 12.02x
Coupons & Family 4.18% 11.98x
Cub & Girl Scouts 0.02% 11.50x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female