Dstillery Audiences

MILITARY FAMILIES

Audience Size: 7.4 Million Devices

Explore the Military Families Audience

Below you'll find more information about the Military Families audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the Military Families audience.

Dstillery Crafted Audiences

INTERESTS

The Military Families audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Families audience is Parents with Kids.

Interest Composition Index
Parents with Kids 21.79% 12.82x
Hands-On Parents 21.72% 11.02x
Involved Parents 20.55% 10.86x
Coupon Researchers 17.23% 10.39x
Photo Memory Makers 20.10% 9.72x
Working Parents 17.98% 9.42x
Healthy Snacks Shoppers 15.99% 9.15x
Misc-Deal Seekers or Coupon Shoppers 13.61% 9.12x
Food Allergies Researchers 16.52% 9.00x
Kitchen & Bathroom Remodelers 15.86% 8.87x
Composition Percentage: The overlap percentage between the Military Families audience and the Interest attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Families audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Families audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.15x
Lorna Jane 0.00% 1.12x
Chicos 0.04% 1.11x
Belk 0.01% 1.09x
Carhartt 0.17% 1.04x
Dressbarn 0.03% 0.98x
LOFT 0.03% 0.97x
Gymboree 0.02% 0.96x
The North Face 0.02% 0.95x
J. Crew 0.02% 0.95x
Composition Percentage: The overlap percentage between the Military Families audience and the Location attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Families audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Families audience is jomygosh.com.

Website Composition Index
jomygosh.com 0.69% 44.77x
theanalyticalmommy.com 0.06% 44.21x
asilverlinedlife.com 0.08% 43.26x
theterrificfive.com 0.04% 41.09x
feedingmykid.com 0.07% 40.96x
coffeeandcoos.com 0.17% 40.93x
jornie.com 0.06% 40.68x
imperfecthomemaker.com 0.30% 40.28x
militaryfamily.org 0.41% 40.07x
oh-yellow.com 0.34% 40.04x
Composition Percentage: The overlap percentage between the Military Families audience and the Web attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Families audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.10% 12.69x
Coupons & Family 6.42% 11.05x
Scrapbooking & Home Art Projects 4.08% 10.49x
Mommy Bloggers 4.22% 10.31x
Homeschooling 0.58% 10.06x
Family on a Budget 16.85% 9.95x
Comedy Content 0.50% 9.43x
US Military Cluster 16.34% 9.36x
Parenting & Children's Activities 4.46% 9.31x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 8.72% 8.94x
Composition Percentage: The overlap percentage between the Military Families audience and the Content Affinity attribute.
Index: A comparison of the Military Families audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Families audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999