Dstillery Audiences

MILITARY PERSONAL FINANCE RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Military Personal Finance Researchers Audience

Below you'll find more information about the Military Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Military Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Military Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Personal Finance Researchers audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 17.57% 12.32x
Identity Theft Protection Researchers 12.01% 11.49x
Loan Comparison Researchers 17.83% 10.95x
Federal Employees 16.34% 10.93x
Federal Government Discount Researchers 17.56% 10.61x
Military Benefits Researchers 13.72% 10.41x
Mortgage Researchers 13.44% 9.66x
Recently Retired Individuals 17.25% 9.54x
Home Printer Shoppers 14.34% 9.46x
Credit Score Researchers 12.92% 9.43x
Composition Percentage: The overlap percentage between the Military Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Military Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Personal Finance Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.37x
Chicos 0.05% 1.26x
Talbots 0.03% 1.26x
Jos A. Bank Clothiers 0.07% 1.20x
Carhartt 0.06% 1.17x
Journeys 0.05% 1.14x
White House Black Market 0.08% 1.12x
The North Face 0.01% 1.11x
Lane Bryant 0.04% 1.11x
REI 0.01% 1.09x
Composition Percentage: The overlap percentage between the Military Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Military Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Personal Finance Researchers audience is express-scripts.com.

Website Composition Index
express-scripts.com 2.47% 24.68x
shopmyexchange.com 8.28% 21.00x
armymwr.com 2.20% 17.50x
military.com 15.54% 15.82x
bbb.org 1.01% 15.36x
rallypoint.com 1.09% 15.00x
legion.org 2.49% 13.31x
symptomfind.com 1.62% 12.88x
onthebright.com 1.09% 10.52x
vfw.org 1.30% 10.42x
Composition Percentage: The overlap percentage between the Military Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Military Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Personal Finance Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 13.59x
Humor & Entertainment 0.74% 10.15x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 10.00x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 9.41x
US Military Cluster 13.68% 9.23x
Internet Service Provider Sites 0.73% 7.10x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 6.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.16% 6.06x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 2.97% 5.75x
Space & National Security 2.52% 5.55x
Composition Percentage: The overlap percentage between the Military Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Military Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male