Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Newly Recruited Military Personnel.
| Interest | Composition | Index |
| Newly Recruited Military Personnel | 32.80% | 19.27x |
| Federal Employees | 24.65% | 14.03x |
| Retired Government Employees | 19.64% | 13.61x |
| Pilots | 19.19% | 13.08x |
| Conservative News Readers | 18.50% | 12.85x |
| Readers of Russian Content | 19.45% | 12.20x |
| Off the Grid Living Enthusiasts | 22.24% | 11.80x |
| Voters | 21.06% | 11.55x |
| Gun Rights Advocates | 22.18% | 11.52x |
| Car Enthusiasts | 17.49% | 11.47x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.24x |
| Carhartt | 0.20% | 1.01x |
| Chicos | 0.05% | 0.98x |
| Dressbarn | 0.04% | 0.97x |
| LOFT | 0.04% | 0.96x |
| Columbia | 0.01% | 0.95x |
| Lane Bryant | 0.04% | 0.94x |
| REI | 0.02% | 0.91x |
| Brooks Brothers | 0.03% | 0.88x |
| Talbots | 0.04% | 0.87x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is dodhousingnetwork.com.
| Website | Composition | Index |
| dodhousingnetwork.com | 1.36% | 49.64x |
| militaryspot.com | 2.27% | 46.24x |
| mybaseguide.com | 1.57% | 42.83x |
| mca-marines.org | 1.25% | 40.94x |
| personaldefenseworld.com | 1.36% | 40.52x |
| moaa.org | 1.65% | 40.20x |
| gijobs.com | 1.04% | 39.12x |
| airforcetimes.com | 10.14% | 38.95x |
| marinecorpstimes.com | 9.76% | 38.78x |
| goarmy.com | 2.00% | 38.36x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 34.97% | 18.38x |
| Military & Law Enforcement | 3.47% | 14.29x |
| Space & National Security | 10.54% | 13.54x |
| Police Gear | 5.66% | 12.65x |
| Flags & Trump | 0.12% | 10.81x |
| Survival Guides | 0.48% | 10.28x |
| Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) | 3.39% | 8.71x |
| Assorted Topics #11410 (Power Trains, Drones, Web Design) | 0.93% | 8.63x |
| Airsoft & Paintball Equipment | 0.64% | 8.63x |
| Home Improvement Contractor | 1.83% | 8.51x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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