Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 4.7 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 42.51% 36.28x
Military Benefits Researchers 47.30% 34.18x
Newly Recruited Military Personnel 46.37% 32.33x
Retired Government Employees 31.67% 26.97x
Federal Employee Benefits Researchers 31.33% 26.90x
Gun Violence Researchers 31.89% 25.17x
Conservative News Readers 29.60% 23.83x
Pilots 29.72% 23.59x
Getting Off the Grid Travelers 20.15% 22.91x
Federal Employees 33.21% 22.55x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Carhartt.

Location Composition Index
Carhartt 0.33% 1.29x
Belk 0.01% 1.20x
Chicos 0.04% 1.19x
Talbots 0.03% 1.17x
Mens Wearhouse 0.05% 1.11x
Aeropostale 0.05% 1.10x
Lane Bryant 0.03% 1.07x
Buckle 0.04% 1.06x
Gymboree 0.04% 1.05x
Dressbarn 0.03% 1.04x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is todaysmilitary.com.

Website Composition Index
todaysmilitary.com 1.21% 51.75x
ausa.org 1.06% 50.29x
militaryspot.com 1.59% 47.69x
mybaseguide.com 1.56% 46.94x
moaa.org 1.59% 45.81x
warisboring.com 2.30% 45.71x
usni.org 5.01% 45.51x
thenewsrep.com 4.21% 44.08x
c4isrnet.com 1.70% 43.71x
nationaldefensemagazine.org 1.02% 42.27x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 41.36% 28.92x
Space & National Security 9.50% 21.39x
Police Gear 5.86% 18.95x
Survival Guides 0.26% 17.76x
Cars, Travel & Food 0.30% 16.43x
Military & Law Enforcement 13.11% 16.34x
Assorted Topics (Power Trains, Drones, Web Design) 1.74% 16.32x
Right Wing Blogs - Political Activism 1.45% 16.21x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.99% 15.49x
Flags & Trump 0.08% 15.08x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male