Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Military Benefits Researchers.
| Interest | Composition | Index |
| Military Benefits Researchers | 33.14% | 21.28x |
| Marines | 27.41% | 20.44x |
| Newly Recruited Military Personnel | 32.32% | 20.22x |
| Gun Violence Researchers | 20.63% | 15.20x |
| Federal Employees | 23.96% | 14.59x |
| Federal Employee Benefits Researchers | 20.14% | 14.58x |
| Retired Government Employees | 20.35% | 14.43x |
| Pilots | 20.06% | 13.55x |
| Conservative News Readers | 18.31% | 13.50x |
| Readers of Russian Content | 18.47% | 12.76x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.27x |
| Chicos | 0.05% | 1.12x |
| Express Outlets | 0.00% | 1.08x |
| Jos A. Bank Clothiers | 0.17% | 1.08x |
| LL Bean | 0.01% | 1.08x |
| Lane Bryant | 0.05% | 1.06x |
| Mens Wearhouse | 0.25% | 1.05x |
| Gymboree | 0.03% | 1.04x |
| Dressbarn | 0.04% | 1.01x |
| Old Navy | 0.06% | 0.99x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is militaryspot.com.
| Website | Composition | Index |
| militaryspot.com | 1.92% | 49.25x |
| mca-marines.org | 1.04% | 44.30x |
| personaldefenseworld.com | 1.05% | 43.74x |
| mybaseguide.com | 1.45% | 43.63x |
| moaa.org | 1.55% | 42.80x |
| usni.org | 6.29% | 41.91x |
| goarmy.com | 1.46% | 41.25x |
| todaysmilitary.com | 3.51% | 40.28x |
| airforcetimes.com | 9.93% | 40.16x |
| marinecorpstimes.com | 9.38% | 40.08x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 34.32% | 19.30x |
| Space & National Security | 9.47% | 14.14x |
| Military & Law Enforcement | 4.56% | 13.82x |
| Police Gear | 5.63% | 13.35x |
| Flags & Trump | 0.11% | 11.90x |
| Survival Guides | 0.42% | 11.14x |
| Home Improvement Contractor | 1.55% | 9.86x |
| Right Wing Blogs - Political Activism | 2.19% | 9.28x |
| Airsoft & Paintball Equipment | 0.59% | 9.28x |
| Cars, Travel & Food | 0.53% | 9.21x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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