Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 4.8 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 44.61% 29.46x
Military Benefits Researchers 47.78% 28.40x
Newly Recruited Military Personnel 45.38% 26.98x
Retired Government Employees 35.35% 21.56x
Federal Employee Benefits Researchers 34.82% 21.54x
Gun Violence Researchers 32.15% 21.21x
Conservative News Readers 30.69% 20.06x
Pilots 32.36% 19.43x
Getting Off the Grid Travelers 31.49% 19.28x
Federal Employees 34.04% 18.31x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.

Location Composition Index
Belk 0.02% 1.43x
Carhartt 0.38% 1.29x
Lane Bryant 0.05% 1.24x
Dressbarn 0.04% 1.17x
REI 0.01% 1.08x
Chicos 0.05% 1.08x
White House Black Market 0.06% 1.05x
Buckle 0.05% 1.05x
Talbots 0.03% 1.04x
Ralph Lauren 0.01% 1.03x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is mybaseguide.com.

Website Composition Index
mybaseguide.com 1.28% 40.16x
militaryspot.com 1.58% 38.63x
c4isrnet.com 1.40% 37.05x
thenewsrep.com 3.54% 36.69x
warisboring.com 1.94% 36.20x
moaa.org 1.60% 35.48x
janes.com 2.55% 34.29x
loadoutroom.com 2.51% 33.77x
duffelblog.com 3.00% 33.68x
airforcetimes.com 12.86% 33.60x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 38.17% 27.14x
Space & National Security 9.67% 19.85x
Police Gear 5.78% 18.39x
Right Wing Blogs - Political Activism 1.15% 16.16x
Survival Guides 0.26% 15.86x
Cars, Travel & Food 0.27% 15.47x
Assorted Topics (Power Trains, Drones, Web Design) 1.78% 15.22x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.04% 14.46x
Military & Law Enforcement 11.95% 13.90x
Home Improvement Contractor 0.59% 13.62x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male