Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 4.4 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 44.77% 35.25x
Military Benefits Researchers 48.06% 33.98x
Newly Recruited Military Personnel 47.81% 32.53x
Retired Government Employees 32.48% 26.28x
Federal Employee Benefits Researchers 32.14% 26.23x
Gun Violence Researchers 32.70% 24.56x
Pilots 30.31% 23.36x
Conservative News Readers 30.20% 23.29x
Federal Employees 35.20% 22.47x
Law Enforcement Officers 29.67% 21.84x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Buckle.

Location Composition Index
Buckle 0.35% 1.45x
Belk 0.01% 1.33x
White House Black Market 0.39% 1.28x
Jos A. Bank Clothiers 0.29% 1.26x
Mens Wearhouse 0.49% 1.25x
Johnston and Murphy 0.50% 1.07x
REI 0.01% 1.06x
Chicos 0.05% 0.92x
Dressbarn 0.04% 0.88x
Bonobos 0.06% 0.87x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is usni.org.

Website Composition Index
usni.org 4.43% 51.77x
ausa.org 1.13% 51.17x
todaysmilitary.com 1.64% 50.76x
militaryspot.com 1.50% 50.14x
moaa.org 1.38% 48.07x
mybaseguide.com 1.74% 46.02x
warisboring.com 2.31% 45.55x
airforcetimes.com 13.48% 43.60x
marinecorpstimes.com 14.54% 42.81x
duffelblog.com 3.52% 42.74x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 42.63% 26.70x
Space & National Security 9.75% 20.77x
Police Gear 5.81% 18.88x
Survival Guides 0.31% 17.13x
Military & Law Enforcement 11.38% 16.98x
Flags & Trump 0.08% 15.15x
Cars, Travel & Food 0.39% 14.87x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.25% 14.81x
Assorted Topics (Power Trains, Drones, Web Design) 1.81% 14.43x
Right Wing Blogs - Political Activism 1.78% 14.36x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male