Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 42.51% | 36.28x |
| Military Benefits Researchers | 47.30% | 34.18x |
| Newly Recruited Military Personnel | 46.37% | 32.33x |
| Retired Government Employees | 31.67% | 26.97x |
| Federal Employee Benefits Researchers | 31.33% | 26.90x |
| Gun Violence Researchers | 31.89% | 25.17x |
| Conservative News Readers | 29.60% | 23.83x |
| Pilots | 29.72% | 23.59x |
| Getting Off the Grid Travelers | 20.15% | 22.91x |
| Federal Employees | 33.21% | 22.55x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.33% | 1.29x |
| Belk | 0.01% | 1.20x |
| Chicos | 0.04% | 1.19x |
| Talbots | 0.03% | 1.17x |
| Mens Wearhouse | 0.05% | 1.11x |
| Aeropostale | 0.05% | 1.10x |
| Lane Bryant | 0.03% | 1.07x |
| Buckle | 0.04% | 1.06x |
| Gymboree | 0.04% | 1.05x |
| Dressbarn | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is todaysmilitary.com.
| Website | Composition | Index |
| todaysmilitary.com | 1.21% | 51.75x |
| ausa.org | 1.06% | 50.29x |
| militaryspot.com | 1.59% | 47.69x |
| mybaseguide.com | 1.56% | 46.94x |
| moaa.org | 1.59% | 45.81x |
| warisboring.com | 2.30% | 45.71x |
| usni.org | 5.01% | 45.51x |
| thenewsrep.com | 4.21% | 44.08x |
| c4isrnet.com | 1.70% | 43.71x |
| nationaldefensemagazine.org | 1.02% | 42.27x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 41.36% | 28.92x |
| Space & National Security | 9.50% | 21.39x |
| Police Gear | 5.86% | 18.95x |
| Survival Guides | 0.26% | 17.76x |
| Cars, Travel & Food | 0.30% | 16.43x |
| Military & Law Enforcement | 13.11% | 16.34x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.74% | 16.32x |
| Right Wing Blogs - Political Activism | 1.45% | 16.21x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 2.99% | 15.49x |
| Flags & Trump | 0.08% | 15.08x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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