Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 1.7 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 35.67% 65.84x
Military Benefits Researchers 38.36% 59.12x
Newly Recruited Military Personnel 33.10% 50.47x
Federal Employee Benefits Researchers 25.73% 49.69x
Gun Violence Researchers 28.54% 49.54x
Retired Government Employees 25.85% 48.87x
Conservative News Readers 24.33% 48.02x
Car Enthusiasts 23.51% 45.55x
Pilots 22.69% 44.34x
Getting Off the Grid Travelers 28.19% 42.81x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 5.19x
Zumiez 0.04% 4.89x
The Childrens Place 0.04% 4.05x
Journeys 0.04% 3.39x
American Eagle Outfitters 0.02% 2.77x
Carhartt 0.19% 2.70x
White House Black Market 0.01% 1.91x
LOFT 0.01% 1.85x
Aeropostale 0.01% 1.63x
Victoria's Secret 0.01% 1.39x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is moaa.org.

Website Composition Index
moaa.org 3.54% 42.78x
dvidshub.net 1.08% 42.47x
military.com 3.98% 42.36x
defensenews.com 2.38% 41.54x
navytimes.com 15.79% 40.64x
airforcetimes.com 9.70% 39.51x
shopmyexchange.com 2.23% 39.42x
usmclife.com 1.20% 39.19x
marinecorpstimes.com 12.28% 39.10x
popularmilitary.com 2.69% 37.93x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 20.58% 45.98x
Space & National Security 4.91% 28.94x
Public Policy Media 1.87% 24.50x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.75% 22.35x
Right Wing Blogs - Conspiracy Theories 3.98% 21.06x
Middle East News 2.69% 19.50x
Gun Enthusiast - Hunting & Self Defense 11.93% 19.06x
Weight Lifting Enthusiasts 1.99% 18.37x
Military & Law Enforcement 12.51% 17.98x
Australia & New Zealand Media 1.52% 17.91x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male