Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 32.23% | 49.51x |
| Federal Employees | 38.31% | 47.71x |
| Newly Recruited Military Personnel | 46.24% | 44.98x |
| Military Benefits Researchers | 37.86% | 41.81x |
| Financial Business Intelligence Researchers | 17.69% | 33.90x |
| Outdoors Enthusiasts | 36.40% | 31.35x |
| Nature and Outdoors Book Readers | 24.37% | 30.34x |
| Executive and C-Suite | 17.65% | 29.09x |
| Federal Employee Benefits Researchers | 24.24% | 28.33x |
| Retired Government Employees | 23.93% | 28.30x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 1.72x |
| Jos A. Bank Clothiers | 0.01% | 1.63x |
| Lane Bryant | 0.01% | 1.30x |
| The Childrens Place | 0.01% | 1.29x |
| LOFT | 0.01% | 1.21x |
| Express | 0.02% | 1.20x |
| Journeys | 0.03% | 1.16x |
| Zumiez | 0.03% | 1.13x |
| Victoria's Secret | 0.02% | 1.10x |
| H&M | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is marinecorpstimes.com.
| Website | Composition | Index |
| marinecorpstimes.com | 4.19% | 93.11x |
| airforcetimes.com | 3.05% | 89.87x |
| navytimes.com | 4.98% | 87.86x |
| armytimes.com | 4.83% | 82.22x |
| militarytimes.com | 9.87% | 73.61x |
| navy-prt.com | 1.15% | 70.48x |
| usni.org | 21.68% | 69.39x |
| thedailybounce.net | 1.04% | 64.51x |
| militarybenefits.info | 6.12% | 64.00x |
| stripes.com | 2.34% | 63.11x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 3.33% | 49.64x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.25% | 39.77x |
| Police Gear | 0.25% | 32.79x |
| Space & National Security | 10.24% | 32.30x |
| Middle East News | 3.97% | 21.50x |
| Gun Enthusiast - Rifles & Ammo | 1.64% | 21.07x |
| Public Policy Media | 1.17% | 20.54x |
| Military & Law Enforcement | 17.46% | 19.49x |
| Australia & New Zealand Media | 1.60% | 19.02x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.94% | 18.61x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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