Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 44.77% | 35.25x |
| Military Benefits Researchers | 48.06% | 33.98x |
| Newly Recruited Military Personnel | 47.81% | 32.53x |
| Retired Government Employees | 32.48% | 26.28x |
| Federal Employee Benefits Researchers | 32.14% | 26.23x |
| Gun Violence Researchers | 32.70% | 24.56x |
| Pilots | 30.31% | 23.36x |
| Conservative News Readers | 30.20% | 23.29x |
| Federal Employees | 35.20% | 22.47x |
| Law Enforcement Officers | 29.67% | 21.84x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.35% | 1.45x |
| Belk | 0.01% | 1.33x |
| White House Black Market | 0.39% | 1.28x |
| Jos A. Bank Clothiers | 0.29% | 1.26x |
| Mens Wearhouse | 0.49% | 1.25x |
| Johnston and Murphy | 0.50% | 1.07x |
| REI | 0.01% | 1.06x |
| Chicos | 0.05% | 0.92x |
| Dressbarn | 0.04% | 0.88x |
| Bonobos | 0.06% | 0.87x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is usni.org.
| Website | Composition | Index |
| usni.org | 4.43% | 51.77x |
| ausa.org | 1.13% | 51.17x |
| todaysmilitary.com | 1.64% | 50.76x |
| militaryspot.com | 1.50% | 50.14x |
| moaa.org | 1.38% | 48.07x |
| mybaseguide.com | 1.74% | 46.02x |
| warisboring.com | 2.31% | 45.55x |
| airforcetimes.com | 13.48% | 43.60x |
| marinecorpstimes.com | 14.54% | 42.81x |
| duffelblog.com | 3.52% | 42.74x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 42.63% | 26.70x |
| Space & National Security | 9.75% | 20.77x |
| Police Gear | 5.81% | 18.88x |
| Survival Guides | 0.31% | 17.13x |
| Military & Law Enforcement | 11.38% | 16.98x |
| Flags & Trump | 0.08% | 15.15x |
| Cars, Travel & Food | 0.39% | 14.87x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 3.25% | 14.81x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.81% | 14.43x |
| Right Wing Blogs - Political Activism | 1.78% | 14.36x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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