Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 6.6 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 33.14% 21.28x
Marines 27.41% 20.44x
Newly Recruited Military Personnel 32.32% 20.22x
Gun Violence Researchers 20.63% 15.20x
Federal Employees 23.96% 14.59x
Federal Employee Benefits Researchers 20.14% 14.58x
Retired Government Employees 20.35% 14.43x
Pilots 20.06% 13.55x
Conservative News Readers 18.31% 13.50x
Readers of Russian Content 18.47% 12.76x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.

Location Composition Index
Belk 0.02% 1.27x
Chicos 0.05% 1.12x
Express Outlets 0.00% 1.08x
Jos A. Bank Clothiers 0.17% 1.08x
LL Bean 0.01% 1.08x
Lane Bryant 0.05% 1.06x
Mens Wearhouse 0.25% 1.05x
Gymboree 0.03% 1.04x
Dressbarn 0.04% 1.01x
Old Navy 0.06% 0.99x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is militaryspot.com.

Website Composition Index
militaryspot.com 1.92% 49.25x
mca-marines.org 1.04% 44.30x
personaldefenseworld.com 1.05% 43.74x
mybaseguide.com 1.45% 43.63x
moaa.org 1.55% 42.80x
usni.org 6.29% 41.91x
goarmy.com 1.46% 41.25x
todaysmilitary.com 3.51% 40.28x
airforcetimes.com 9.93% 40.16x
marinecorpstimes.com 9.38% 40.08x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 34.32% 19.30x
Space & National Security 9.47% 14.14x
Military & Law Enforcement 4.56% 13.82x
Police Gear 5.63% 13.35x
Flags & Trump 0.11% 11.90x
Survival Guides 0.42% 11.14x
Home Improvement Contractor 1.55% 9.86x
Right Wing Blogs - Political Activism 2.19% 9.28x
Airsoft & Paintball Equipment 0.59% 9.28x
Cars, Travel & Food 0.53% 9.21x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male