Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 6.4 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Newly Recruited Military Personnel.

Interest Composition Index
Newly Recruited Military Personnel 32.80% 19.27x
Federal Employees 24.65% 14.03x
Retired Government Employees 19.64% 13.61x
Pilots 19.19% 13.08x
Conservative News Readers 18.50% 12.85x
Readers of Russian Content 19.45% 12.20x
Off the Grid Living Enthusiasts 22.24% 11.80x
Voters 21.06% 11.55x
Gun Rights Advocates 22.18% 11.52x
Car Enthusiasts 17.49% 11.47x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.

Location Composition Index
Belk 0.02% 1.24x
Carhartt 0.20% 1.01x
Chicos 0.05% 0.98x
Dressbarn 0.04% 0.97x
LOFT 0.04% 0.96x
Columbia 0.01% 0.95x
Lane Bryant 0.04% 0.94x
REI 0.02% 0.91x
Brooks Brothers 0.03% 0.88x
Talbots 0.04% 0.87x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is dodhousingnetwork.com.

Website Composition Index
dodhousingnetwork.com 1.36% 49.64x
militaryspot.com 2.27% 46.24x
mybaseguide.com 1.57% 42.83x
mca-marines.org 1.25% 40.94x
personaldefenseworld.com 1.36% 40.52x
moaa.org 1.65% 40.20x
gijobs.com 1.04% 39.12x
airforcetimes.com 10.14% 38.95x
marinecorpstimes.com 9.76% 38.78x
goarmy.com 2.00% 38.36x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 34.97% 18.38x
Military & Law Enforcement 3.47% 14.29x
Space & National Security 10.54% 13.54x
Police Gear 5.66% 12.65x
Flags & Trump 0.12% 10.81x
Survival Guides 0.48% 10.28x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 3.39% 8.71x
Assorted Topics #11410 (Power Trains, Drones, Web Design) 0.93% 8.63x
Airsoft & Paintball Equipment 0.64% 8.63x
Home Improvement Contractor 1.83% 8.51x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male