Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 3 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 46.59% 55.04x
Marines 39.12% 54.69x
Newly Recruited Military Personnel 45.29% 50.72x
Federal Employee Benefits Researchers 25.67% 36.71x
Retired Government Employees 26.14% 36.28x
Gun Violence Researchers 25.24% 34.00x
Federal Employees 31.12% 33.19x
Pilots 25.58% 32.45x
Conservative News Readers 22.39% 30.10x
Law Enforcement Officers 26.70% 28.67x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.18x
Mens Wearhouse 0.43% 1.17x
Buckle 0.09% 1.10x
Dressbarn 0.03% 1.08x
Lane Bryant 0.04% 1.07x
White House Black Market 0.08% 1.04x
Gymboree 0.02% 0.98x
Tommy Bahama 0.01% 0.96x
Brooks Brothers 0.02% 0.95x
Talbots 0.03% 0.95x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is dodhousingnetwork.com.

Website Composition Index
dodhousingnetwork.com 1.48% 75.80x
militaryspot.com 2.63% 64.65x
ausa.org 1.28% 62.85x
mca-marines.org 1.58% 61.22x
moaa.org 2.24% 60.61x
usni.org 9.31% 59.76x
gijobs.com 1.24% 59.40x
mybaseguide.com 2.40% 56.61x
personaldefenseworld.com 1.43% 54.79x
nationaldefensemagazine.org 1.14% 53.14x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 51.95% 33.14x
Space & National Security 13.89% 25.45x
Military & Law Enforcement 8.14% 23.19x
Police Gear 7.52% 22.76x
Survival Guides 0.53% 19.20x
Flags & Trump 0.13% 19.00x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.55% 14.66x
Airsoft & Paintball Equipment 0.78% 14.44x
Assorted Topics (Power Trains, Drones, Web Design) 1.81% 13.79x
Cars, Travel & Food 0.54% 13.39x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male