Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 1.8 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 64.99% 63.94x
Military Benefits Researchers 24.85% 48.13x
Newly Recruited Military Personnel 45.68% 43.60x
Federal Employees 36.43% 41.39x
Federal Employee Benefits Researchers 34.78% 40.20x
Nature and Outdoors Book Readers 15.28% 36.41x
Outdoors Enthusiasts 30.03% 34.94x
Aviation Enthusiasts 43.13% 30.70x
Private Jet Traveler 35.21% 30.50x
Financial Business Intelligence Researchers 20.52% 30.35x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Maurices.

Location Composition Index
Maurices 0.02% 0.92x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is usni.org.

Website Composition Index
usni.org 14.22% 63.82x
militarybenefits.info 1.88% 60.44x
navytimes.com 4.37% 60.04x
armytimes.com 4.46% 58.16x
marinecorpstimes.com 4.63% 56.70x
airforcetimes.com 2.02% 56.49x
militarytimes.com 7.24% 55.96x
armyrecognition.com 6.22% 52.36x
flightglobal.com 2.39% 50.82x
taskandpurpose.com 39.06% 50.37x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 1.59% 42.42x
Space & National Security 7.12% 27.47x
Police Gear 0.11% 26.12x
Assorted Topics (Power Trains, Drones, Web Design) 0.08% 23.06x
Military & Law Enforcement 12.52% 20.36x
Middle East News 3.38% 20.31x
Gun Enthusiast - Rifles & Ammo 0.69% 20.23x
Australia & New Zealand Media 2.52% 19.21x
Muscle Cars 3.75% 18.67x
Public Policy Media 0.72% 18.32x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male