Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 3.2 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 37.44% 32.63x
Military Benefits Researchers 41.71% 29.26x
Newly Recruited Military Personnel 36.21% 24.55x
Federal Employee Benefits Researchers 30.12% 23.67x
Retired Government Employees 29.99% 23.53x
Conservative News Readers 27.31% 22.91x
Gun Violence Researchers 28.18% 22.65x
Pilots 26.69% 22.03x
Getting Off the Grid Travelers 28.48% 21.11x
Car Enthusiasts 26.94% 20.60x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.26x
Maurices 0.02% 1.17x
Carhartt 0.17% 1.17x
White House Black Market 0.01% 1.13x
Victoria's Secret 0.02% 1.09x
Mens Wearhouse 0.01% 1.09x
Old Navy 0.02% 1.00x
The Childrens Place 0.01% 0.98x
Express 0.01% 0.93x
Journeys 0.01% 0.86x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is thenewsrep.com.

Website Composition Index
thenewsrep.com 1.35% 52.39x
recoilweb.com 1.57% 49.44x
military.com 5.96% 49.02x
dvidshub.net 1.78% 48.62x
vettix.org 1.05% 47.90x
moaa.org 3.42% 47.11x
usmclife.com 1.35% 46.77x
defenseone.com 1.07% 46.16x
shopmyexchange.com 3.55% 45.87x
airforcetimes.com 10.11% 45.67x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 20.50% 28.66x
Police Gear 1.80% 23.39x
Space & National Security 6.75% 20.31x
Airsoft & Paintball Equipment 0.23% 18.08x
Assorted Topics (Power Trains, Drones, Web Design) 1.20% 17.65x
Right Wing Blogs - Political Activism 0.14% 16.47x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.44% 15.25x
Gun Enthusiast - Hunting & Self Defense 12.18% 13.64x
Car Keys, Locks & Remotes 1.27% 13.63x
Public Policy Media 2.30% 13.21x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male