Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 3 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 29.24% 27.49x
Military Benefits Researchers 34.85% 26.05x
Conservative News Readers 22.85% 19.85x
Newly Recruited Military Personnel 29.21% 19.73x
Federal Employee Benefits Researchers 23.55% 19.58x
Retired Government Employees 23.43% 19.53x
Pilots 18.18% 17.09x
Getting Off the Grid Travelers 21.06% 16.55x
Car Buyers 20.05% 15.94x
Car Enthusiasts 19.52% 15.72x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.26x
Talbots 0.01% 1.22x
Express 0.02% 1.13x
American Eagle Outfitters 0.02% 1.11x
H&M 0.01% 1.10x
Mens Wearhouse 0.03% 1.09x
Carhartt 0.24% 1.08x
Zumiez 0.02% 1.07x
Buckle 0.02% 1.07x
Old Navy 0.04% 1.04x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is moaa.org.

Website Composition Index
moaa.org 2.85% 47.01x
militarybenefits.info 22.69% 43.67x
navytimes.com 10.31% 42.72x
airforcetimes.com 5.96% 40.46x
marinecorpstimes.com 8.29% 39.86x
vettix.org 1.76% 39.15x
armytimes.com 12.26% 38.22x
stripes.com 7.88% 37.28x
globalsecurity.org 3.19% 35.16x
soldiersystems.net 1.50% 34.88x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 11.62% 30.85x
Police Gear 0.49% 24.06x
Space & National Security 6.48% 18.56x
Assorted Topics (Power Trains, Drones, Web Design) 0.46% 18.18x
Car Keys, Locks & Remotes 0.18% 17.88x
Yard Structures 0.03% 16.87x
Gun Enthusiast - Rifles & Ammo 4.69% 14.61x
Amateur Radios 0.05% 14.36x
Crossfit & Obstacle Race Enthusiasts 0.17% 14.35x
Robotics 0.02% 13.78x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male