Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 3.7 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 41.78% 30.78x
Military Benefits Researchers 45.21% 29.11x
Newly Recruited Military Personnel 40.52% 26.18x
Retired Government Employees 31.81% 21.92x
Federal Employee Benefits Researchers 31.65% 21.77x
Gun Violence Researchers 29.39% 20.68x
Pilots 28.84% 20.28x
Conservative News Readers 27.82% 20.25x
Getting Off the Grid Travelers 29.30% 18.91x
Law Enforcement Officers 27.94% 18.55x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.36x
Chicos 0.01% 1.29x
Old Navy 0.02% 1.11x
Mens Wearhouse 0.02% 0.95x
Victoria's Secret 0.01% 0.82x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is mybaseguide.com.

Website Composition Index
mybaseguide.com 1.07% 47.15x
c4isrnet.com 1.29% 43.63x
thenewsrep.com 3.53% 43.43x
militaryspot.com 1.72% 43.13x
janes.com 2.48% 42.00x
loadoutroom.com 2.55% 39.41x
armymwr.com 3.52% 39.26x
warisboring.com 2.26% 39.23x
bravocompanyusa.com 1.26% 39.16x
duffelblog.com 2.87% 39.01x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 34.85% 31.55x
Police Gear 4.85% 23.22x
Space & National Security 9.54% 22.91x
Assorted Topics (Power Trains, Drones, Web Design) 1.91% 17.24x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.53% 16.43x
Cars, Travel & Food 0.05% 16.13x
Right Wing Blogs - Political Activism 0.37% 16.03x
Military & Law Enforcement 13.07% 15.07x
Airsoft & Paintball Equipment 0.41% 14.63x
Public Policy Media 3.75% 14.45x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male