Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 2.6 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 21.68% 25.17x
Military Benefits Researchers 25.83% 24.79x
Conservative News Readers 18.24% 17.64x
Federal Employee Benefits Researchers 16.46% 16.81x
Retired Government Employees 16.68% 16.73x
Newly Recruited Military Personnel 24.52% 16.18x
Pilots 12.61% 15.78x
Federal Government Discount Researchers 14.59% 15.31x
Car Buyers 15.57% 14.68x
Getting Off the Grid Travelers 14.09% 14.11x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.14x
Lane Bryant 0.01% 1.08x
Carhartt 0.16% 1.06x
Maurices 0.03% 1.05x
Buckle 0.02% 0.99x
American Eagle Outfitters 0.01% 0.98x
Dressbarn 0.01% 0.98x
Chicos 0.01% 0.96x
White House Black Market 0.01% 0.95x
LOFT 0.01% 0.94x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is moaa.org.

Website Composition Index
moaa.org 2.16% 46.33x
militarybenefits.info 10.99% 43.08x
vettix.org 2.18% 42.30x
navytimes.com 5.65% 40.45x
usmclife.com 1.09% 39.66x
airforcetimes.com 3.39% 39.38x
marinecorpstimes.com 4.27% 38.56x
armytimes.com 5.91% 37.35x
militarydisneytips.com 1.00% 37.33x
popularmilitary.com 2.20% 34.43x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 4.41% 31.87x
Assorted Topics (Power Trains, Drones, Web Design) 0.22% 21.06x
Police Gear 0.23% 20.44x
Space & National Security 5.66% 17.51x
Gun Enthusiast - Rifles & Ammo 2.20% 15.06x
Airsoft & Paintball Equipment 0.03% 14.28x
Car Keys, Locks & Remotes 0.08% 14.14x
Trucks 0.05% 13.65x
Hobby Vehicles 0.18% 13.08x
Public Policy Media 0.82% 11.57x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male