Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 44.61% | 29.46x |
| Military Benefits Researchers | 47.78% | 28.40x |
| Newly Recruited Military Personnel | 45.38% | 26.98x |
| Retired Government Employees | 35.35% | 21.56x |
| Federal Employee Benefits Researchers | 34.82% | 21.54x |
| Gun Violence Researchers | 32.15% | 21.21x |
| Conservative News Readers | 30.69% | 20.06x |
| Pilots | 32.36% | 19.43x |
| Getting Off the Grid Travelers | 31.49% | 19.28x |
| Federal Employees | 34.04% | 18.31x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.43x |
| Carhartt | 0.38% | 1.29x |
| Lane Bryant | 0.05% | 1.24x |
| Dressbarn | 0.04% | 1.17x |
| REI | 0.01% | 1.08x |
| Chicos | 0.05% | 1.08x |
| White House Black Market | 0.06% | 1.05x |
| Buckle | 0.05% | 1.05x |
| Talbots | 0.03% | 1.04x |
| Ralph Lauren | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is mybaseguide.com.
| Website | Composition | Index |
| mybaseguide.com | 1.28% | 40.16x |
| militaryspot.com | 1.58% | 38.63x |
| c4isrnet.com | 1.40% | 37.05x |
| thenewsrep.com | 3.54% | 36.69x |
| warisboring.com | 1.94% | 36.20x |
| moaa.org | 1.60% | 35.48x |
| janes.com | 2.55% | 34.29x |
| loadoutroom.com | 2.51% | 33.77x |
| duffelblog.com | 3.00% | 33.68x |
| airforcetimes.com | 12.86% | 33.60x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 38.17% | 27.14x |
| Space & National Security | 9.67% | 19.85x |
| Police Gear | 5.78% | 18.39x |
| Right Wing Blogs - Political Activism | 1.15% | 16.16x |
| Survival Guides | 0.26% | 15.86x |
| Cars, Travel & Food | 0.27% | 15.47x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.78% | 15.22x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 3.04% | 14.46x |
| Military & Law Enforcement | 11.95% | 13.90x |
| Home Improvement Contractor | 0.59% | 13.62x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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