Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 1.3 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 32.23% 49.51x
Federal Employees 38.31% 47.71x
Newly Recruited Military Personnel 46.24% 44.98x
Military Benefits Researchers 37.86% 41.81x
Financial Business Intelligence Researchers 17.69% 33.90x
Outdoors Enthusiasts 36.40% 31.35x
Nature and Outdoors Book Readers 24.37% 30.34x
Executive and C-Suite 17.65% 29.09x
Federal Employee Benefits Researchers 24.24% 28.33x
Retired Government Employees 23.93% 28.30x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.72x
Jos A. Bank Clothiers 0.01% 1.63x
Lane Bryant 0.01% 1.30x
The Childrens Place 0.01% 1.29x
LOFT 0.01% 1.21x
Express 0.02% 1.20x
Journeys 0.03% 1.16x
Zumiez 0.03% 1.13x
Victoria's Secret 0.02% 1.10x
H&M 0.02% 1.10x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is marinecorpstimes.com.

Website Composition Index
marinecorpstimes.com 4.19% 93.11x
airforcetimes.com 3.05% 89.87x
navytimes.com 4.98% 87.86x
armytimes.com 4.83% 82.22x
militarytimes.com 9.87% 73.61x
navy-prt.com 1.15% 70.48x
usni.org 21.68% 69.39x
thedailybounce.net 1.04% 64.51x
militarybenefits.info 6.12% 64.00x
stripes.com 2.34% 63.11x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 3.33% 49.64x
Assorted Topics (Power Trains, Drones, Web Design) 0.25% 39.77x
Police Gear 0.25% 32.79x
Space & National Security 10.24% 32.30x
Middle East News 3.97% 21.50x
Gun Enthusiast - Rifles & Ammo 1.64% 21.07x
Public Policy Media 1.17% 20.54x
Military & Law Enforcement 17.46% 19.49x
Australia & New Zealand Media 1.60% 19.02x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.94% 18.61x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male