MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 6.4 Million Devices

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Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Newly Recruited Military Personnel.

Interest	Composition	Index
Newly Recruited Military Personnel	33.32%	18.52x
Finance Industry	20.00%	13.88x
Federal Employees	24.38%	13.56x
Retired Government Employees	18.93%	13.20x
Pilots	18.96%	12.68x
Conservative News Readers	17.81%	12.41x
Readers of Russian Content	19.25%	11.81x
Civil War History Buff	18.81%	11.46x
Off the Grid Living Enthusiasts	22.54%	11.35x
Gun Rights Advocates	22.22%	11.33x

Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.

Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.

Location	Composition	Index
Belk	0.01%	1.08x
Lane Bryant	0.03%	1.07x
Chicos	0.04%	1.05x
Carhartt	0.17%	0.97x
Gymboree	0.02%	0.95x
Aeropostale	0.02%	0.95x
Dressbarn	0.03%	0.92x
Eddie Bauer	0.01%	0.92x
Zumiez	0.02%	0.92x
Columbia	0.01%	0.92x

Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.

Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is asvabbootcamp.com.

Website	Composition	Index
asvabbootcamp.com	0.50%	53.24x
ncosupport.com	0.26%	52.56x
marriedtothearmy.com	0.34%	51.13x
haleystrategic.com	0.15%	50.80x
shephardmedia.com	0.04%	50.65x
dodhousingnetwork.com	1.69%	50.65x
ar500armor.com	0.11%	50.51x
rangerup.com	0.09%	50.16x
magpul.com	0.05%	49.46x
leatherneckforlife.com	0.08%	48.87x

Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.

Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity	Composition	Index
US Military Cluster	32.14%	18.33x
Military & Law Enforcement	2.77%	14.95x
Space & National Security	10.72%	13.37x
Police Gear	5.37%	12.58x
Flags & Trump	0.12%	10.78x
Survival Guides	0.48%	10.17x
Assorted Topics #11524 (Viral Media, Paid Traffic)	0.01%	9.30x
Assorted Topics #11410 (Power Trains, Drones, Web Design)	0.71%	9.29x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing)	3.03%	9.04x
Airsoft & Paintball Equipment	0.61%	8.69x

Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.

Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age and income brackets.

Age

35-44

Income

$25,000-$49,999