Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 41.78% | 30.78x |
| Military Benefits Researchers | 45.21% | 29.11x |
| Newly Recruited Military Personnel | 40.52% | 26.18x |
| Retired Government Employees | 31.81% | 21.92x |
| Federal Employee Benefits Researchers | 31.65% | 21.77x |
| Gun Violence Researchers | 29.39% | 20.68x |
| Pilots | 28.84% | 20.28x |
| Conservative News Readers | 27.82% | 20.25x |
| Getting Off the Grid Travelers | 29.30% | 18.91x |
| Law Enforcement Officers | 27.94% | 18.55x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.18% | 1.36x |
| Chicos | 0.01% | 1.29x |
| Old Navy | 0.02% | 1.11x |
| Mens Wearhouse | 0.02% | 0.95x |
| Victoria's Secret | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is mybaseguide.com.
| Website | Composition | Index |
| mybaseguide.com | 1.07% | 47.15x |
| c4isrnet.com | 1.29% | 43.63x |
| thenewsrep.com | 3.53% | 43.43x |
| militaryspot.com | 1.72% | 43.13x |
| janes.com | 2.48% | 42.00x |
| loadoutroom.com | 2.55% | 39.41x |
| armymwr.com | 3.52% | 39.26x |
| warisboring.com | 2.26% | 39.23x |
| bravocompanyusa.com | 1.26% | 39.16x |
| duffelblog.com | 2.87% | 39.01x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 34.85% | 31.55x |
| Police Gear | 4.85% | 23.22x |
| Space & National Security | 9.54% | 22.91x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.91% | 17.24x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 2.53% | 16.43x |
| Cars, Travel & Food | 0.05% | 16.13x |
| Right Wing Blogs - Political Activism | 0.37% | 16.03x |
| Military & Law Enforcement | 13.07% | 15.07x |
| Airsoft & Paintball Equipment | 0.41% | 14.63x |
| Public Policy Media | 3.75% | 14.45x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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