Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 21.68% | 25.17x |
| Military Benefits Researchers | 25.83% | 24.79x |
| Conservative News Readers | 18.24% | 17.64x |
| Federal Employee Benefits Researchers | 16.46% | 16.81x |
| Retired Government Employees | 16.68% | 16.73x |
| Newly Recruited Military Personnel | 24.52% | 16.18x |
| Pilots | 12.61% | 15.78x |
| Federal Government Discount Researchers | 14.59% | 15.31x |
| Car Buyers | 15.57% | 14.68x |
| Getting Off the Grid Travelers | 14.09% | 14.11x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.03% | 1.14x |
| Lane Bryant | 0.01% | 1.08x |
| Carhartt | 0.16% | 1.06x |
| Maurices | 0.03% | 1.05x |
| Buckle | 0.02% | 0.99x |
| American Eagle Outfitters | 0.01% | 0.98x |
| Dressbarn | 0.01% | 0.98x |
| Chicos | 0.01% | 0.96x |
| White House Black Market | 0.01% | 0.95x |
| LOFT | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is moaa.org.
| Website | Composition | Index |
| moaa.org | 2.16% | 46.33x |
| militarybenefits.info | 10.99% | 43.08x |
| vettix.org | 2.18% | 42.30x |
| navytimes.com | 5.65% | 40.45x |
| usmclife.com | 1.09% | 39.66x |
| airforcetimes.com | 3.39% | 39.38x |
| marinecorpstimes.com | 4.27% | 38.56x |
| armytimes.com | 5.91% | 37.35x |
| militarydisneytips.com | 1.00% | 37.33x |
| popularmilitary.com | 2.20% | 34.43x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 4.41% | 31.87x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.22% | 21.06x |
| Police Gear | 0.23% | 20.44x |
| Space & National Security | 5.66% | 17.51x |
| Gun Enthusiast - Rifles & Ammo | 2.20% | 15.06x |
| Airsoft & Paintball Equipment | 0.03% | 14.28x |
| Car Keys, Locks & Remotes | 0.08% | 14.14x |
| Trucks | 0.05% | 13.65x |
| Hobby Vehicles | 0.18% | 13.08x |
| Public Policy Media | 0.82% | 11.57x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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