Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 32.78% | 25.83x |
| Military Benefits Researchers | 37.72% | 24.95x |
| Newly Recruited Military Personnel | 32.30% | 19.05x |
| Federal Employee Benefits Researchers | 26.32% | 18.83x |
| Retired Government Employees | 26.34% | 18.78x |
| Conservative News Readers | 24.49% | 18.37x |
| Gun Violence Researchers | 24.13% | 17.78x |
| Pilots | 20.95% | 16.51x |
| Getting Off the Grid Travelers | 22.91% | 15.84x |
| Readers of Russian Content | 20.46% | 15.16x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.03% | 1.16x |
| Chicos | 0.02% | 1.14x |
| Aeropostale | 0.02% | 1.13x |
| LOFT | 0.02% | 1.09x |
| American Eagle Outfitters | 0.02% | 1.08x |
| Buckle | 0.02% | 1.08x |
| Maurices | 0.03% | 1.07x |
| Carhartt | 0.19% | 1.06x |
| Journeys | 0.03% | 1.05x |
| Dressbarn | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is shopmyexchange.com.
| Website | Composition | Index |
| shopmyexchange.com | 1.19% | 45.68x |
| moaa.org | 2.92% | 44.91x |
| military.com | 2.07% | 44.65x |
| defensenews.com | 1.16% | 42.42x |
| airforcetimes.com | 7.58% | 40.52x |
| navytimes.com | 13.10% | 40.28x |
| vettix.org | 1.30% | 38.21x |
| marinecorpstimes.com | 10.69% | 37.46x |
| militarybenefits.info | 26.06% | 36.20x |
| armytimes.com | 16.05% | 35.66x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 16.40% | 30.44x |
| Police Gear | 0.82% | 23.89x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.50% | 19.04x |
| Space & National Security | 6.86% | 18.30x |
| Airsoft & Paintball Equipment | 0.10% | 17.66x |
| Car Keys, Locks & Remotes | 0.37% | 16.77x |
| Right Wing Blogs - Political Activism | 0.06% | 16.32x |
| Yard Structures | 0.11% | 13.69x |
| Auctions & Repossessions | 0.06% | 13.28x |
| Gun Enthusiast - Rifles & Ammo | 6.10% | 13.15x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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