Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 3.3 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 32.78% 25.83x
Military Benefits Researchers 37.72% 24.95x
Newly Recruited Military Personnel 32.30% 19.05x
Federal Employee Benefits Researchers 26.32% 18.83x
Retired Government Employees 26.34% 18.78x
Conservative News Readers 24.49% 18.37x
Gun Violence Researchers 24.13% 17.78x
Pilots 20.95% 16.51x
Getting Off the Grid Travelers 22.91% 15.84x
Readers of Russian Content 20.46% 15.16x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 1.16x
Chicos 0.02% 1.14x
Aeropostale 0.02% 1.13x
LOFT 0.02% 1.09x
American Eagle Outfitters 0.02% 1.08x
Buckle 0.02% 1.08x
Maurices 0.03% 1.07x
Carhartt 0.19% 1.06x
Journeys 0.03% 1.05x
Dressbarn 0.01% 0.99x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is shopmyexchange.com.

Website Composition Index
shopmyexchange.com 1.19% 45.68x
moaa.org 2.92% 44.91x
military.com 2.07% 44.65x
defensenews.com 1.16% 42.42x
airforcetimes.com 7.58% 40.52x
navytimes.com 13.10% 40.28x
vettix.org 1.30% 38.21x
marinecorpstimes.com 10.69% 37.46x
militarybenefits.info 26.06% 36.20x
armytimes.com 16.05% 35.66x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 16.40% 30.44x
Police Gear 0.82% 23.89x
Assorted Topics (Power Trains, Drones, Web Design) 0.50% 19.04x
Space & National Security 6.86% 18.30x
Airsoft & Paintball Equipment 0.10% 17.66x
Car Keys, Locks & Remotes 0.37% 16.77x
Right Wing Blogs - Political Activism 0.06% 16.32x
Yard Structures 0.11% 13.69x
Auctions & Repossessions 0.06% 13.28x
Gun Enthusiast - Rifles & Ammo 6.10% 13.15x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male