Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 2.6 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 44.52% 58.39x
Military Benefits Researchers 51.57% 57.72x
Newly Recruited Military Personnel 47.13% 53.50x
Retired Government Employees 29.66% 37.78x
Federal Employee Benefits Researchers 30.36% 37.41x
Gun Violence Researchers 26.53% 34.66x
Federal Employees 33.85% 33.53x
Pilots 28.61% 33.42x
Law Enforcement Officers 27.07% 30.41x
Conservative News Readers 24.47% 30.18x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.32x
Mens Wearhouse 0.56% 1.28x
Buckle 0.21% 1.28x
Belk 0.01% 1.08x
Chicos 0.06% 1.06x
White House Black Market 0.21% 1.05x
Gymboree 0.05% 1.03x
Eddie Bauer 0.03% 1.01x
Johnston and Murphy 0.13% 1.01x
Lane Bryant 0.04% 1.00x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is militaryspot.com.

Website Composition Index
militaryspot.com 2.35% 78.16x
ausa.org 1.80% 75.76x
usni.org 9.13% 72.15x
mca-marines.org 1.60% 71.95x
gijobs.com 1.14% 71.52x
cck-law.com 1.24% 71.27x
moaa.org 2.31% 70.41x
personaldefenseworld.com 1.36% 63.23x
todaysmilitary.com 3.65% 63.20x
mybaseguide.com 2.68% 63.13x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 60.15% 34.11x
Space & National Security 15.56% 27.99x
Police Gear 8.32% 24.81x
Military & Law Enforcement 10.57% 23.99x
Survival Guides 0.56% 20.96x
Flags & Trump 0.14% 18.75x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.01% 16.53x
Assorted Topics (Power Trains, Drones, Web Design) 2.28% 15.45x
Airsoft & Paintball Equipment 0.86% 15.28x
Middle East News 5.52% 14.34x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male