Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Military Benefits Researchers.
| Interest | Composition | Index |
| Military Benefits Researchers | 46.59% | 55.04x |
| Marines | 39.12% | 54.69x |
| Newly Recruited Military Personnel | 45.29% | 50.72x |
| Federal Employee Benefits Researchers | 25.67% | 36.71x |
| Retired Government Employees | 26.14% | 36.28x |
| Gun Violence Researchers | 25.24% | 34.00x |
| Federal Employees | 31.12% | 33.19x |
| Pilots | 25.58% | 32.45x |
| Conservative News Readers | 22.39% | 30.10x |
| Law Enforcement Officers | 26.70% | 28.67x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.27% | 1.18x |
| Mens Wearhouse | 0.43% | 1.17x |
| Buckle | 0.09% | 1.10x |
| Dressbarn | 0.03% | 1.08x |
| Lane Bryant | 0.04% | 1.07x |
| White House Black Market | 0.08% | 1.04x |
| Gymboree | 0.02% | 0.98x |
| Tommy Bahama | 0.01% | 0.96x |
| Brooks Brothers | 0.02% | 0.95x |
| Talbots | 0.03% | 0.95x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is dodhousingnetwork.com.
| Website | Composition | Index |
| dodhousingnetwork.com | 1.48% | 75.80x |
| militaryspot.com | 2.63% | 64.65x |
| ausa.org | 1.28% | 62.85x |
| mca-marines.org | 1.58% | 61.22x |
| moaa.org | 2.24% | 60.61x |
| usni.org | 9.31% | 59.76x |
| gijobs.com | 1.24% | 59.40x |
| mybaseguide.com | 2.40% | 56.61x |
| personaldefenseworld.com | 1.43% | 54.79x |
| nationaldefensemagazine.org | 1.14% | 53.14x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 51.95% | 33.14x |
| Space & National Security | 13.89% | 25.45x |
| Military & Law Enforcement | 8.14% | 23.19x |
| Police Gear | 7.52% | 22.76x |
| Survival Guides | 0.53% | 19.20x |
| Flags & Trump | 0.13% | 19.00x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 4.55% | 14.66x |
| Airsoft & Paintball Equipment | 0.78% | 14.44x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.81% | 13.79x |
| Cars, Travel & Food | 0.54% | 13.39x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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