Explore the Military Servicemembers & Veterans Audience
Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.
INTERESTS
The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.
| Interest | Composition | Index |
| Marines | 44.52% | 58.39x |
| Military Benefits Researchers | 51.57% | 57.72x |
| Newly Recruited Military Personnel | 47.13% | 53.50x |
| Retired Government Employees | 29.66% | 37.78x |
| Federal Employee Benefits Researchers | 30.36% | 37.41x |
| Gun Violence Researchers | 26.53% | 34.66x |
| Federal Employees | 33.85% | 33.53x |
| Pilots | 28.61% | 33.42x |
| Law Enforcement Officers | 27.07% | 30.41x |
| Conservative News Readers | 24.47% | 30.18x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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APPAREL RETAILERS
The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.35% | 1.32x |
| Mens Wearhouse | 0.56% | 1.28x |
| Buckle | 0.21% | 1.28x |
| Belk | 0.01% | 1.08x |
| Chicos | 0.06% | 1.06x |
| White House Black Market | 0.21% | 1.05x |
| Gymboree | 0.05% | 1.03x |
| Eddie Bauer | 0.03% | 1.01x |
| Johnston and Murphy | 0.13% | 1.01x |
| Lane Bryant | 0.04% | 1.00x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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WEBSITES
The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is militaryspot.com.
| Website | Composition | Index |
| militaryspot.com | 2.35% | 78.16x |
| ausa.org | 1.80% | 75.76x |
| usni.org | 9.13% | 72.15x |
| mca-marines.org | 1.60% | 71.95x |
| gijobs.com | 1.14% | 71.52x |
| cck-law.com | 1.24% | 71.27x |
| moaa.org | 2.31% | 70.41x |
| personaldefenseworld.com | 1.36% | 63.23x |
| todaysmilitary.com | 3.65% | 63.20x |
| mybaseguide.com | 2.68% | 63.13x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 60.15% | 34.11x |
| Space & National Security | 15.56% | 27.99x |
| Police Gear | 8.32% | 24.81x |
| Military & Law Enforcement | 10.57% | 23.99x |
| Survival Guides | 0.56% | 20.96x |
| Flags & Trump | 0.14% | 18.75x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 5.01% | 16.53x |
| Assorted Topics (Power Trains, Drones, Web Design) | 2.28% | 15.45x |
| Airsoft & Paintball Equipment | 0.86% | 15.28x |
| Middle East News | 5.52% | 14.34x |
Composition Percentage:
The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
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DEMOGRAPHICS
The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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