Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 2.9 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Marines.

Interest Composition Index
Marines 42.74% 27.07x
Military Benefits Researchers 45.12% 24.17x
Newly Recruited Military Personnel 38.89% 21.11x
Federal Employee Benefits Researchers 30.75% 18.86x
Retired Government Employees 30.80% 18.70x
Conservative News Readers 28.60% 18.37x
Pilots 28.15% 18.06x
Gun Violence Researchers 29.20% 18.05x
Getting Off the Grid Travelers 30.33% 16.96x
Car Enthusiasts 25.67% 16.16x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.42x
Carhartt 0.21% 1.27x
Maurices 0.02% 1.25x
American Eagle Outfitters 0.01% 1.08x
Old Navy 0.02% 1.06x
Express 0.01% 1.02x
The Childrens Place 0.01% 0.93x
Victoria's Secret 0.01% 0.92x
Chicos 0.01% 0.90x
Journeys 0.01% 0.88x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is thenewsrep.com.

Website Composition Index
thenewsrep.com 2.31% 40.57x
militaryspot.com 1.30% 40.33x
janes.com 1.55% 40.04x
duffelblog.com 1.46% 39.69x
loadoutroom.com 1.61% 38.88x
armymwr.com 1.90% 37.80x
vettix.org 1.47% 37.14x
recoilweb.com 2.69% 36.92x
dvidshub.net 3.22% 36.66x
military.com 9.86% 35.93x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 27.15% 27.51x
Police Gear 3.21% 22.08x
Space & National Security 9.48% 19.97x
Assorted Topics (Power Trains, Drones, Web Design) 1.84% 16.28x
Airsoft & Paintball Equipment 0.33% 16.25x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.04% 15.65x
Right Wing Blogs - Political Activism 0.23% 15.32x
Texas Off-Roading 0.03% 13.44x
Home Improvement Contractor 0.04% 13.39x
Gun Enthusiast - Hunting & Self Defense 16.21% 13.02x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male