Dstillery Audiences

MILITARY SERVICEMEMBERS & VETERANS

Audience Size: 6.4 Million Devices

Explore the Military Servicemembers & Veterans Audience

Below you'll find more information about the Military Servicemembers & Veterans audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Military Servicemembers & Veterans audience.

Dstillery Crafted Audiences

INTERESTS

The Military Servicemembers & Veterans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Military Servicemembers & Veterans audience is Newly Recruited Military Personnel.

Interest Composition Index
Newly Recruited Military Personnel 33.32% 18.52x
Finance Industry 20.00% 13.88x
Federal Employees 24.38% 13.56x
Retired Government Employees 18.93% 13.20x
Pilots 18.96% 12.68x
Conservative News Readers 17.81% 12.41x
Readers of Russian Content 19.25% 11.81x
Civil War History Buff 18.81% 11.46x
Off the Grid Living Enthusiasts 22.54% 11.35x
Gun Rights Advocates 22.22% 11.33x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Interest attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Military Servicemembers & Veterans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Military Servicemembers & Veterans audience is Belk.

Location Composition Index
Belk 0.01% 1.08x
Lane Bryant 0.03% 1.07x
Chicos 0.04% 1.05x
Carhartt 0.17% 0.97x
Gymboree 0.02% 0.95x
Aeropostale 0.02% 0.95x
Dressbarn 0.03% 0.92x
Eddie Bauer 0.01% 0.92x
Zumiez 0.02% 0.92x
Columbia 0.01% 0.92x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Location attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Military Servicemembers & Veterans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Military Servicemembers & Veterans audience is asvabbootcamp.com.

Website Composition Index
asvabbootcamp.com 0.50% 53.24x
ncosupport.com 0.26% 52.56x
marriedtothearmy.com 0.34% 51.13x
haleystrategic.com 0.15% 50.80x
shephardmedia.com 0.04% 50.65x
dodhousingnetwork.com 1.69% 50.65x
ar500armor.com 0.11% 50.51x
rangerup.com 0.09% 50.16x
magpul.com 0.05% 49.46x
leatherneckforlife.com 0.08% 48.87x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Web attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Military Servicemembers & Veterans audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 32.14% 18.33x
Military & Law Enforcement 2.77% 14.95x
Space & National Security 10.72% 13.37x
Police Gear 5.37% 12.58x
Flags & Trump 0.12% 10.78x
Survival Guides 0.48% 10.17x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 9.30x
Assorted Topics #11410 (Power Trains, Drones, Web Design) 0.71% 9.29x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 3.03% 9.04x
Airsoft & Paintball Equipment 0.61% 8.69x
Composition Percentage: The overlap percentage between the Military Servicemembers & Veterans audience and the Content Affinity attribute.
Index: A comparison of the Military Servicemembers & Veterans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Military Servicemembers & Veterans audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999