Dstillery Audiences

MILK AND DAIRY SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Milk and Dairy Shoppers Audience

Below you'll find more information about the Milk and Dairy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Milk and Dairy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Milk and Dairy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Milk and Dairy Shoppers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 15.57% 47.75x
Luxury Athletic Footwear Shoppers 18.00% 44.78x
Luxury Fitness Shoppers 18.00% 44.78x
Bargain Shopping Researchers 15.68% 43.66x
Cooking Show Fans 26.79% 42.72x
Gourmet Food & Wine Researchers 27.07% 42.65x
Home Coffee Makers 23.17% 41.62x
Home Design and Living Publication Readers 11.98% 40.99x
Pantry Recipes Researchers 13.16% 38.87x
Home Kitchen Chefs 28.52% 37.42x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Interest attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Milk and Dairy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Milk and Dairy Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.28x
Buckle 0.03% 1.56x
Patagonia 0.01% 1.43x
Gap 0.01% 1.32x
White House Black Market 0.02% 1.31x
Lane Bryant 0.02% 1.25x
Chicos 0.02% 1.25x
Dressbarn 0.01% 1.24x
Maurices 0.05% 1.21x
Mens Wearhouse 0.02% 1.21x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Location attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Milk and Dairy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Milk and Dairy Shoppers audience is tablespoon.com.

Website Composition Index
tablespoon.com 7.10% 35.54x
pickyeaterblog.com 2.74% 27.85x
myfoodandfamily.com 1.98% 24.72x
peasandcrayons.com 3.81% 23.94x
bakefromscratch.com 1.26% 23.19x
joyofbaking.com 1.23% 23.11x
bakeorbreak.com 1.74% 23.03x
pillsbury.com 19.03% 22.63x
tastykitchen.com 1.07% 21.94x
foodfaithfitness.com 2.60% 21.93x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Web attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Milk and Dairy Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 19.25x
New Parents 0.91% 15.96x
Cakes & Sweets 0.41% 15.86x
Assorted Topics (Family, Household Wellness, The Beach) 9.52% 12.99x
Low Carb Diets 2.31% 12.10x
Consumer Packaged Goods 17.76% 12.03x
Stay at Home Mom 14.37% 11.86x
Vegetarian Diet 4.06% 11.68x
Homemade Jewelry & Crafts 0.08% 11.67x
Parenting & Children's Activities 0.15% 11.06x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Milk and Dairy Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female