Dstillery Audiences

MILK AND DAIRY SHOPPERS

Audience Size: 2 Million Devices

Explore the Milk and Dairy Shoppers Audience

Below you'll find more information about the Milk and Dairy Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Milk and Dairy Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Milk and Dairy Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Milk and Dairy Shoppers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 21.49% 42.84x
Luxury Athletic Footwear Shoppers 34.72% 42.00x
Luxury Fitness Shoppers 34.71% 42.00x
Cooking Show Fans 37.04% 41.96x
Gourmet Food & Wine Researchers 33.88% 41.95x
Home Kitchen Chefs 36.38% 38.53x
Recipe Researchers 32.85% 37.42x
Bargain Shopping Researchers 29.24% 36.59x
Pantry Recipes Researchers 19.04% 36.54x
Home Coffee Makers 35.28% 36.15x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Interest attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Milk and Dairy Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Milk and Dairy Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.50x
Buckle 0.02% 1.28x
Maurices 0.04% 1.19x
Journeys 0.03% 1.15x
American Eagle Outfitters 0.02% 1.14x
LOFT 0.02% 1.11x
Gymboree 0.01% 1.11x
Jos A. Bank Clothiers 0.01% 1.06x
Old Navy 0.03% 1.00x
Carhartt 0.17% 0.98x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Location attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Milk and Dairy Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Milk and Dairy Shoppers audience is runningwithspoons.com.

Website Composition Index
runningwithspoons.com 1.11% 38.73x
pickyeaterblog.com 2.11% 33.28x
foodnetwork.ca 3.51% 32.44x
tablespoon.com 11.58% 31.45x
peasandcrayons.com 4.82% 29.67x
thelemonbowl.com 3.94% 28.82x
therealfoodrds.com 2.31% 28.55x
bakefromscratch.com 1.57% 28.38x
amyshealthybaking.com 3.24% 28.24x
foodfaithfitness.com 4.10% 27.46x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Web attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Milk and Dairy Shoppers audience is New Parents.

Content Affinity Composition Index
New Parents 1.75% 17.61x
Low Carb Diets 3.48% 15.53x
Flower Shopping 0.05% 15.14x
Bird Watching 0.08% 14.43x
Vegetarian Diet 7.27% 13.96x
Assorted Topics (Family, Household Wellness, The Beach) 12.69% 13.61x
Consumer Packaged Goods 13.77% 13.51x
Vegans & Animal Welfare 0.31% 13.46x
Stay at Home Mom 17.55% 13.17x
Nutrition & Diabetic Living 0.18% 13.15x
Composition Percentage: The overlap percentage between the Milk and Dairy Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Milk and Dairy Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Milk and Dairy Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female