Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 61.10% 63.78x
Coupon Researchers 69.23% 63.77x
Price Conscious Grocery Shoppers 62.08% 56.28x
Orlando Activities Researchers 46.93% 55.48x
Home Design and Living Publication Readers 46.08% 53.00x
Home and Garden TV Fans 51.11% 51.83x
Online Home Decor Shoppers 46.76% 51.74x
Home Custom Bedroom Decorators 39.84% 51.19x
Custom Home Lighting Shoppers 39.84% 51.19x
Home Remodelers 47.88% 49.72x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.54x
Lane Bryant 0.03% 1.43x
Eddie Bauer 0.01% 1.30x
Aeropostale 0.02% 1.30x
Express 0.03% 1.27x
Dressbarn 0.02% 1.26x
Talbots 0.02% 1.19x
Maurices 0.05% 1.16x
Victoria's Secret 0.04% 1.14x
Carhartt 0.26% 1.12x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.36% 56.99x
thecouponingcouple.com 3.98% 52.32x
howtoshopforfree.net 1.23% 47.65x
livingrichwithcoupons.com 3.54% 47.56x
dollartree.com 1.92% 46.94x
passionforsavings.com 9.26% 42.74x
crackerbarrel.com 1.01% 42.60x
littledairyontheprairie.com 1.69% 42.56x
finecooking.com 1.42% 41.92x
frugalblossom.com 1.67% 40.19x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.12% 30.84x
Party Suppliers 0.13% 30.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 28.32x
Diamonds & Precious Metals 0.11% 27.37x
Coupons 22.25% 27.35x
Cakes & Sweets 1.10% 24.70x
Vitamin Shoppers 0.09% 23.58x
Coupons & Family 8.16% 23.34x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.53% 23.08x
Toys Shopping 0.41% 22.93x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female