Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 63.25% 69.95x
Coupon Researchers 71.97% 68.69x
Price Conscious Grocery Shoppers 65.31% 61.20x
Orlando Activities Researchers 48.12% 60.01x
Home Design and Living Publication Readers 49.30% 58.78x
Home and Garden TV Fans 54.62% 56.19x
Online Home Decor Shoppers 50.46% 55.61x
Custom Home Lighting Shoppers 42.49% 54.84x
Home Custom Bedroom Decorators 42.49% 54.84x
Home Remodelers 49.88% 53.70x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.25x
Old Navy 0.02% 1.20x
Mens Wearhouse 0.01% 1.20x
Maurices 0.02% 1.19x
Zumiez 0.01% 1.07x
Carhartt 0.13% 1.07x
Buckle 0.01% 1.06x
Journeys 0.02% 1.05x
Victoria's Secret 0.02% 1.04x
Express 0.01% 0.89x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.82% 53.93x
kraftrecipes.com 1.02% 47.80x
the11best.com 1.10% 46.53x
wineandglue.com 3.14% 46.03x
wilton.com 1.70% 44.79x
howtoshopforfree.net 1.48% 43.98x
craftgossip.com 1.43% 43.81x
rainbootsandapronstrings.com 1.70% 43.17x
xokatierosario.com 1.46% 42.91x
geniuskitchen.com 8.46% 42.13x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.40% 37.63x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.18% 34.02x
Cheerleading 0.18% 31.44x
Cakes & Sweets 2.32% 27.41x
Food Cluster 0.34% 27.41x
Party Suppliers 1.54% 26.87x
Custom Gifts 0.68% 26.36x
Female Lifestyle Content Readers 6.02% 26.14x
Promo Codes 2.37% 25.62x
Homeschooling 0.14% 25.51x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female