Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 73.31% 48.05x
Bargain Shopping Researchers 65.46% 44.37x
Price Conscious Grocery Shoppers 66.28% 42.64x
Budget Grocery Shoppers 53.43% 34.36x
Online Home Decor Shoppers 47.02% 34.08x
Sale Seekers 44.85% 32.18x
Home and Garden TV Fans 48.08% 31.69x
Discount Big Box Shoppers 44.46% 31.21x
Home Kitchen Chefs 44.46% 31.12x
Parents with Kids 49.81% 31.08x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.41x
Chicos 0.04% 1.09x
Express Outlets 0.00% 1.03x
Carhartt 0.19% 1.01x
Dressbarn 0.03% 1.00x
American Eagle Outfitters 0.05% 1.00x
LOFT 0.03% 0.97x
Journeys 0.02% 0.97x
LL Bean 0.00% 0.97x
Old Navy 0.04% 0.96x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.

Website Composition Index
lozo.com 6.08% 99.17x
smartsource.com 1.55% 86.25x
diyandmag.com 1.57% 80.15x
getmyhometogether.com 1.39% 80.11x
totallytarget.com 1.95% 74.43x
truecouponing.com 1.32% 73.28x
couponmom.com 6.12% 71.28x
jamhands.net 1.80% 69.49x
sunlitspaces.com 2.10% 68.15x
newleafwellness.biz 2.34% 68.11x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.39% 29.34x
Coupons 34.72% 25.44x
Coupons & Family 15.99% 24.22x
DIY Decoration & Furniture 6.40% 22.90x
Female Lifestyle Content Readers 7.80% 22.66x
Scrapbooking & Home Art Projects 10.23% 22.47x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 2.03% 22.13x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 22.84% 22.00x
Mommy Bloggers 10.44% 20.92x
Comedy Content 1.12% 20.72x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female