Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 74.98% 84.89x
Bargain Shopping Researchers 62.24% 83.56x
Price Conscious Grocery Shoppers 67.42% 77.51x
Budget Grocery Shoppers 47.91% 64.37x
Home Design and Living Publication Readers 48.41% 62.14x
Orlando Activities Researchers 48.70% 61.51x
Home Remodelers 49.00% 61.49x
Home and Garden TV Fans 48.95% 58.09x
Online Home Decor Shoppers 50.06% 57.18x
Home Custom Bedroom Decorators 43.74% 56.19x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.64x
Jos A. Bank Clothiers 0.38% 1.40x
Buckle 0.22% 1.33x
Mens Wearhouse 0.58% 1.31x
Johnston and Murphy 0.15% 1.17x
Gymboree 0.06% 1.16x
Lane Bryant 0.05% 1.14x
White House Black Market 0.24% 1.14x
Chicos 0.07% 1.12x
Levi Strauss 0.02% 1.10x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is getmyhometogether.com.

Website Composition Index
getmyhometogether.com 1.01% 106.61x
lozo.com 3.85% 102.89x
diyandmag.com 1.10% 98.01x
industrystandarddesign.com 1.24% 89.49x
staynaturallyhealthy.com 1.21% 85.67x
thefrugalgirls.com 1.44% 85.40x
chiefhealth.us 1.49% 83.89x
newleafwellness.biz 1.61% 80.48x
jamhands.net 1.61% 80.28x
totallytarget.com 1.75% 79.59x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.52% 40.16x
Coupons & Family 17.08% 31.22x
Consumer Rewards 0.81% 30.40x
Coupons 34.74% 28.99x
Scrapbooking & Home Art Projects 10.99% 28.98x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.43% 28.63x
DIY Decoration & Furniture 6.99% 28.19x
Comedy Content 1.20% 27.91x
Decoration & Fabric 0.08% 27.76x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.83% 27.61x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female