Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 74.05% | 44.64x |
| Bargain Shopping Researchers | 61.97% | 43.51x |
| Price Conscious Grocery Shoppers | 64.90% | 39.29x |
| Budget Grocery Shoppers | 53.11% | 32.11x |
| Online Home Decor Shoppers | 45.03% | 31.26x |
| Furniture and Appliances Industry | 51.15% | 30.97x |
| Sale Seekers | 43.34% | 30.32x |
| Discount Big Box Shoppers | 41.90% | 28.93x |
| Home and Garden TV Fans | 45.27% | 28.77x |
| Parents with Kids | 48.01% | 28.25x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.42x |
| Carhartt | 0.16% | 1.13x |
| Dressbarn | 0.03% | 1.11x |
| Lane Bryant | 0.03% | 1.06x |
| Brooks Brothers | 0.02% | 1.01x |
| Aeropostale | 0.02% | 1.00x |
| Gymboree | 0.02% | 0.99x |
| Kate Spade | 0.01% | 0.98x |
| Charlotte Russe | 0.01% | 0.98x |
| Lorna Jane | 0.00% | 0.96x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is commonkindness.com.
| Website | Composition | Index |
| commonkindness.com | 0.71% | 114.98x |
| oflifeandlisa.com | 0.50% | 103.94x |
| ladysavings.com | 0.29% | 102.69x |
| sunday-paper-coupons.com | 0.95% | 100.55x |
| couponaholic.net | 0.26% | 100.33x |
| thatvintagelife.com | 0.20% | 96.87x |
| lozo.com | 7.35% | 94.00x |
| piarecipes.com | 0.53% | 90.09x |
| grabyourhealthy.com | 0.36% | 87.19x |
| smartsource.com | 1.64% | 86.00x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.32% | 26.52x |
| Coupons | 33.64% | 25.17x |
| Coupons & Family | 13.99% | 23.94x |
| Female Lifestyle Content Readers | 6.84% | 22.44x |
| Scrapbooking & Home Art Projects | 8.76% | 22.39x |
| DIY Decoration & Furniture | 5.75% | 21.47x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 2.10% | 21.39x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 20.91% | 21.32x |
| Mommy Bloggers | 8.49% | 20.61x |
| Comedy Content | 1.07% | 19.90x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000
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