Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 74.05% 44.64x
Bargain Shopping Researchers 61.97% 43.51x
Price Conscious Grocery Shoppers 64.90% 39.29x
Budget Grocery Shoppers 53.11% 32.11x
Online Home Decor Shoppers 45.03% 31.26x
Furniture and Appliances Industry 51.15% 30.97x
Sale Seekers 43.34% 30.32x
Discount Big Box Shoppers 41.90% 28.93x
Home and Garden TV Fans 45.27% 28.77x
Parents with Kids 48.01% 28.25x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.42x
Carhartt 0.16% 1.13x
Dressbarn 0.03% 1.11x
Lane Bryant 0.03% 1.06x
Brooks Brothers 0.02% 1.01x
Aeropostale 0.02% 1.00x
Gymboree 0.02% 0.99x
Kate Spade 0.01% 0.98x
Charlotte Russe 0.01% 0.98x
Lorna Jane 0.00% 0.96x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is commonkindness.com.

Website Composition Index
commonkindness.com 0.71% 114.98x
oflifeandlisa.com 0.50% 103.94x
ladysavings.com 0.29% 102.69x
sunday-paper-coupons.com 0.95% 100.55x
couponaholic.net 0.26% 100.33x
thatvintagelife.com 0.20% 96.87x
lozo.com 7.35% 94.00x
piarecipes.com 0.53% 90.09x
grabyourhealthy.com 0.36% 87.19x
smartsource.com 1.64% 86.00x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.32% 26.52x
Coupons 33.64% 25.17x
Coupons & Family 13.99% 23.94x
Female Lifestyle Content Readers 6.84% 22.44x
Scrapbooking & Home Art Projects 8.76% 22.39x
DIY Decoration & Furniture 5.75% 21.47x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 2.10% 21.39x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 20.91% 21.32x
Mommy Bloggers 8.49% 20.61x
Comedy Content 1.07% 19.90x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000