Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 61.93% | 60.32x |
| Coupon Researchers | 70.04% | 59.90x |
| Orlando Activities Researchers | 47.31% | 54.56x |
| Price Conscious Grocery Shoppers | 64.00% | 52.55x |
| Home Design and Living Publication Readers | 48.92% | 51.19x |
| Online Home Decor Shoppers | 48.64% | 49.83x |
| Home and Garden TV Fans | 51.98% | 49.53x |
| Home Custom Bedroom Decorators | 41.53% | 49.26x |
| Custom Home Lighting Shoppers | 41.53% | 49.26x |
| Home Remodelers | 49.26% | 47.61x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.00x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.
| Website | Composition | Index |
| couponmom.com | 1.65% | 55.25x |
| wineandglue.com | 2.02% | 50.42x |
| wilton.com | 1.10% | 49.00x |
| geniuskitchen.com | 4.35% | 47.99x |
| rainbootsandapronstrings.com | 1.12% | 45.86x |
| howtoshopforfree.net | 1.37% | 44.98x |
| livingrichwithcoupons.com | 3.75% | 44.35x |
| familydollar.com | 2.13% | 43.06x |
| weeklyadsale.com | 1.30% | 42.76x |
| thecouponingcouple.com | 4.73% | 42.30x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.12% | 33.42x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.10% | 33.24x |
| Custom Gifts | 0.43% | 30.35x |
| Food Cluster | 0.23% | 29.63x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 28.77x |
| Home Decoration - Crafts & Kids | 0.14% | 26.25x |
| Coupons | 23.37% | 25.04x |
| Cakes & Sweets | 1.57% | 24.80x |
| Party Suppliers | 0.70% | 24.77x |
| Arts & Crafts | 0.22% | 24.35x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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