Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 72.48% | 52.19x |
| Bargain Shopping Researchers | 67.66% | 50.42x |
| Price Conscious Grocery Shoppers | 66.26% | 46.26x |
| Orlando Activities Researchers | 56.27% | 42.93x |
| Home and Garden TV Fans | 55.39% | 41.62x |
| Home Design and Living Publication Readers | 54.95% | 41.32x |
| Home Remodelers | 54.26% | 41.12x |
| Online Home Decor Shoppers | 55.11% | 40.94x |
| Custom Home Lighting Shoppers | 49.67% | 39.07x |
| Home Custom Bedroom Decorators | 49.67% | 39.07x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.39x |
| Carhartt | 0.18% | 1.24x |
| Talbots | 0.01% | 1.23x |
| Old Navy | 0.03% | 1.18x |
| American Eagle Outfitters | 0.02% | 1.14x |
| Aeropostale | 0.01% | 1.10x |
| Mens Wearhouse | 0.06% | 1.04x |
| Express | 0.02% | 1.04x |
| Lane Bryant | 0.01% | 1.03x |
| Dressbarn | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is totallytarget.com.
| Website | Composition | Index |
| totallytarget.com | 1.08% | 45.25x |
| homedesigninspired.com | 1.29% | 44.36x |
| yammiesnoshery.com | 1.01% | 44.21x |
| couponmom.com | 3.92% | 42.56x |
| cleanmama.net | 1.37% | 40.89x |
| thecouponingcouple.com | 5.49% | 38.45x |
| ifoodblogger.com | 2.14% | 38.17x |
| diyprojects.com | 1.78% | 37.26x |
| craftsy.com | 2.02% | 36.53x |
| forthemommas.com | 1.48% | 35.89x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.38% | 29.85x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.92% | 24.91x |
| Food Cluster | 2.23% | 23.82x |
| Coupons | 27.45% | 23.57x |
| Coupons & Family | 11.51% | 23.35x |
| Comedy Content | 0.57% | 22.39x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.54% | 22.25x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.27% | 22.22x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 22.10x |
| Female Lifestyle Content Readers | 7.78% | 21.78x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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