Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 74.93% 54.90x
Bargain Shopping Researchers 65.66% 53.74x
Price Conscious Grocery Shoppers 68.77% 49.41x
Orlando Activities Researchers 54.72% 43.81x
Budget Grocery Shoppers 53.47% 42.85x
Home Remodelers 55.45% 42.24x
Home Design and Living Publication Readers 52.98% 42.16x
Home and Garden TV Fans 53.72% 39.85x
Home Custom Bedroom Decorators 50.53% 39.84x
Custom Home Lighting Shoppers 50.50% 39.82x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.45x
Buckle 0.32% 1.34x
White House Black Market 0.40% 1.32x
Mens Wearhouse 0.56% 1.31x
Bonobos 0.09% 1.17x
Lane Bryant 0.05% 1.11x
Johnston and Murphy 0.46% 1.10x
Talbots 0.04% 1.07x
Dressbarn 0.05% 1.07x
Belk 0.01% 1.01x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.

Website Composition Index
lozo.com 2.06% 68.76x
mylistoflists.com 1.55% 53.43x
totallytarget.com 1.23% 52.13x
gardenandtable.net 1.30% 49.57x
inspiringcooks.com 1.05% 49.17x
trimmedandtoned.com 1.21% 49.02x
sunlitspaces.com 1.06% 48.28x
couponmom.com 4.58% 47.65x
thecouponingcouple.com 5.27% 46.24x
homedesigninspired.com 1.78% 46.22x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 28.28x
Consumer Rewards 0.55% 23.87x
Coupons & Family 12.31% 23.08x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.76% 21.80x
Decoration & Fabric 0.06% 21.78x
Scrapbooking & Home Art Projects 7.80% 21.53x
Coupons 27.43% 21.47x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.35% 20.82x
Comedy Content 0.82% 20.63x
DIY Decoration & Furniture 4.96% 20.61x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female