Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 53.81% | 85.65x |
| Coupon Researchers | 65.41% | 84.66x |
| Price Conscious Grocery Shoppers | 58.77% | 75.53x |
| Home and Garden TV Fans | 43.82% | 66.71x |
| Orlando Activities Researchers | 30.84% | 66.47x |
| Home Design and Living Publication Readers | 36.95% | 66.46x |
| Online Home Decor Shoppers | 34.85% | 64.63x |
| Custom Home Lighting Shoppers | 25.62% | 59.98x |
| Home Custom Bedroom Decorators | 25.62% | 59.96x |
| Home Remodelers | 38.97% | 59.76x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.34x |
| Hollister | 0.02% | 1.27x |
| American Eagle Outfitters | 0.03% | 1.24x |
| Maurices | 0.05% | 1.24x |
| Dressbarn | 0.02% | 1.23x |
| Chicos | 0.03% | 1.19x |
| Talbots | 0.02% | 1.19x |
| The Childrens Place | 0.04% | 1.19x |
| Carhartt | 0.27% | 1.17x |
| Eddie Bauer | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.
| Website | Composition | Index |
| couponmom.com | 1.32% | 64.23x |
| thecouponingcouple.com | 3.77% | 58.46x |
| ideastoknow.com | 1.54% | 57.97x |
| littledairyontheprairie.com | 1.21% | 52.68x |
| howtoshopforfree.net | 1.38% | 52.15x |
| frugalblossom.com | 1.40% | 49.32x |
| richard-t.com | 1.93% | 48.65x |
| livingrichwithcoupons.com | 4.05% | 48.07x |
| chasingfoxes.com | 3.29% | 46.61x |
| reusegrowenjoy.com | 1.17% | 46.58x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.35% | 43.67x |
| Coupons | 24.26% | 35.86x |
| Arts & Crafts | 0.17% | 31.93x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 12.51% | 31.58x |
| Cakes & Sweets | 1.27% | 31.53x |
| Teen Hair | 2.13% | 30.40x |
| Coupons & Family | 11.22% | 28.22x |
| Female Lifestyle Content Readers | 3.66% | 27.76x |
| Homemade Jewelry & Crafts | 0.18% | 26.45x |
| DIY Decoration & Furniture | 3.95% | 26.18x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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