Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 66.29% 44.70x
Coupon Researchers 72.59% 44.65x
Home and Garden TV Fans 41.62% 43.65x
Price Conscious Grocery Shoppers 64.85% 39.91x
Orlando Activities Researchers 54.29% 39.21x
Home Design and Living Publication Readers 54.54% 38.25x
Online Home Decor Shoppers 54.42% 38.10x
Home Remodelers 52.72% 36.41x
Custom Home Lighting Shoppers 49.96% 36.07x
Home Custom Bedroom Decorators 49.96% 36.07x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.42x
American Eagle Outfitters 0.02% 1.42x
Jos A. Bank Clothiers 0.01% 1.42x
Lane Bryant 0.02% 1.41x
White House Black Market 0.02% 1.39x
Dressbarn 0.01% 1.38x
LOFT 0.01% 1.31x
Journeys 0.02% 1.29x
Mens Wearhouse 0.02% 1.28x
Old Navy 0.02% 1.22x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 2.05% 41.90x
beslimmer-beyou.com 1.01% 35.16x
howtoshopforfree.net 1.58% 35.14x
thecouponingcouple.com 4.52% 34.77x
kraftrecipes.com 2.32% 34.27x
livingwellspendingless.com 1.40% 34.15x
recipe4living.com 1.00% 33.78x
livingrichwithcoupons.com 4.22% 32.69x
craftgossip.com 1.61% 31.77x
the11best.com 1.24% 31.72x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 24.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 23.14x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 21.88x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 21.36x
Cheerleading 0.30% 19.94x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 19.66x
Food Cluster 0.62% 18.51x
Costumes 0.11% 18.50x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.42% 18.43x
Coupons 25.59% 17.79x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female