Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 39.66% 55.85x
Essential Oils Enthusiasts 1.13% 47.74x
Bargain Shopping Researchers 23.47% 47.55x
Price Conscious Grocery Shoppers 31.40% 41.00x
Home and Garden TV Fans 20.02% 38.45x
Parents with Kids 29.72% 38.33x
Kitchen & Bathroom Remodelers 24.22% 37.08x
Kids Clothing Shoppers 36.46% 36.68x
Apartment Furniture Shoppers 29.77% 35.97x
Shelf-Stable Food Content Readers 12.38% 31.77x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 2.31x
Maurices 0.08% 1.64x
Old Navy 0.04% 1.50x
Lane Bryant 0.02% 1.40x
Carhartt 0.25% 1.38x
Dressbarn 0.02% 1.38x
Gymboree 0.03% 1.36x
Buckle 0.02% 1.25x
LOFT 0.02% 1.10x
Hollister 0.01% 1.09x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.09% 72.98x
offbeatbros.com 2.73% 64.04x
countrydiaries.com 1.92% 60.65x
richard-t.com 1.73% 59.73x
coupons.com 4.61% 59.60x
lizzyanderin.com 1.16% 58.24x
themummyfront.com 2.44% 58.11x
passionforsavings.com 9.21% 56.57x
wilshirecollections.com 1.15% 55.71x
debbie-debbiedoos.com 1.03% 55.65x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 20.74% 39.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 36.69x
Coupons & Family 11.45% 28.47x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.08% 27.92x
Arts & Crafts 0.09% 25.12x
Teen Hair 1.28% 22.93x
Mommy Bloggers 11.47% 22.66x
Cakes & Sweets 0.70% 22.32x
Scrapbooking & Home Art Projects 5.19% 21.38x
Home Decoration Content Readers 19.90% 20.77x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female