Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 61.63% | 57.93x |
| Coupon Researchers | 69.24% | 57.36x |
| Orlando Activities Researchers | 48.76% | 51.57x |
| Price Conscious Grocery Shoppers | 63.01% | 51.40x |
| Home Design and Living Publication Readers | 48.62% | 48.70x |
| Online Home Decor Shoppers | 49.43% | 47.87x |
| Home and Garden TV Fans | 52.43% | 47.16x |
| Home Custom Bedroom Decorators | 43.01% | 46.65x |
| Custom Home Lighting Shoppers | 43.01% | 46.65x |
| Home Remodelers | 49.43% | 45.71x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.17x |
| Carhartt | 0.19% | 1.06x |
| The Childrens Place | 0.02% | 1.04x |
| Victoria's Secret | 0.03% | 1.02x |
| Buckle | 0.02% | 1.00x |
| Maurices | 0.03% | 0.99x |
| Lane Bryant | 0.01% | 0.96x |
| Mens Wearhouse | 0.02% | 0.92x |
| Aeropostale | 0.01% | 0.91x |
| American Eagle Outfitters | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.
| Website | Composition | Index |
| couponmom.com | 1.41% | 52.51x |
| wineandglue.com | 1.22% | 49.55x |
| thecouponingcouple.com | 4.20% | 44.21x |
| familydollar.com | 1.30% | 42.75x |
| steinmart.com | 1.72% | 42.31x |
| dollartree.com | 3.65% | 42.08x |
| howtoshopforfree.net | 1.25% | 41.65x |
| livingrichwithcoupons.com | 3.32% | 40.26x |
| cottagenotes.com | 1.23% | 39.70x |
| nyandcompany.com | 1.23% | 39.67x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.28% | 32.42x |
| Food Cluster | 0.15% | 31.21x |
| Networking Marketing | 0.13% | 29.68x |
| Party Suppliers | 0.42% | 28.29x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.17% | 25.76x |
| Coupons | 23.48% | 25.38x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 24.96x |
| Beach & Intimate Wear | 0.07% | 23.63x |
| Toys Shopping | 0.72% | 23.02x |
| Women Shoppers | 1.34% | 22.84x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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