Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 73.31% | 48.05x |
| Bargain Shopping Researchers | 65.46% | 44.37x |
| Price Conscious Grocery Shoppers | 66.28% | 42.64x |
| Budget Grocery Shoppers | 53.43% | 34.36x |
| Online Home Decor Shoppers | 47.02% | 34.08x |
| Sale Seekers | 44.85% | 32.18x |
| Home and Garden TV Fans | 48.08% | 31.69x |
| Discount Big Box Shoppers | 44.46% | 31.21x |
| Home Kitchen Chefs | 44.46% | 31.12x |
| Parents with Kids | 49.81% | 31.08x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.41x |
| Chicos | 0.04% | 1.09x |
| Express Outlets | 0.00% | 1.03x |
| Carhartt | 0.19% | 1.01x |
| Dressbarn | 0.03% | 1.00x |
| American Eagle Outfitters | 0.05% | 1.00x |
| LOFT | 0.03% | 0.97x |
| Journeys | 0.02% | 0.97x |
| LL Bean | 0.00% | 0.97x |
| Old Navy | 0.04% | 0.96x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.
| Website | Composition | Index |
| lozo.com | 6.08% | 99.17x |
| smartsource.com | 1.55% | 86.25x |
| diyandmag.com | 1.57% | 80.15x |
| getmyhometogether.com | 1.39% | 80.11x |
| totallytarget.com | 1.95% | 74.43x |
| truecouponing.com | 1.32% | 73.28x |
| couponmom.com | 6.12% | 71.28x |
| jamhands.net | 1.80% | 69.49x |
| sunlitspaces.com | 2.10% | 68.15x |
| newleafwellness.biz | 2.34% | 68.11x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.39% | 29.34x |
| Coupons | 34.72% | 25.44x |
| Coupons & Family | 15.99% | 24.22x |
| DIY Decoration & Furniture | 6.40% | 22.90x |
| Female Lifestyle Content Readers | 7.80% | 22.66x |
| Scrapbooking & Home Art Projects | 10.23% | 22.47x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 2.03% | 22.13x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 22.84% | 22.00x |
| Mommy Bloggers | 10.44% | 20.92x |
| Comedy Content | 1.12% | 20.72x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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