Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 65.15% | 54.65x |
| Coupon Researchers | 72.71% | 54.25x |
| Price Conscious Grocery Shoppers | 64.66% | 48.39x |
| Orlando Activities Researchers | 53.54% | 45.43x |
| Home Design and Living Publication Readers | 51.48% | 44.90x |
| Home and Garden TV Fans | 54.19% | 43.78x |
| Online Home Decor Shoppers | 54.93% | 43.39x |
| Home Remodelers | 50.66% | 43.26x |
| Custom Home Lighting Shoppers | 46.92% | 41.93x |
| Home Custom Bedroom Decorators | 46.92% | 41.92x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.58x |
| Maurices | 0.02% | 1.22x |
| Victoria's Secret | 0.01% | 1.18x |
| Carhartt | 0.19% | 1.16x |
| Old Navy | 0.02% | 1.14x |
| Mens Wearhouse | 0.01% | 0.98x |
| The Childrens Place | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is gardenandtable.net.
| Website | Composition | Index |
| gardenandtable.net | 1.24% | 47.07x |
| homedesigninspired.com | 1.09% | 44.85x |
| couponmom.com | 3.26% | 44.13x |
| diyprojects.com | 1.21% | 41.02x |
| ifoodblogger.com | 1.58% | 40.76x |
| forthemommas.com | 1.16% | 40.73x |
| fitwirr.com | 1.77% | 38.48x |
| craftsy.com | 1.11% | 37.77x |
| thecouponingcouple.com | 5.70% | 36.77x |
| wearychef.com | 1.75% | 36.71x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.43% | 31.24x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.72% | 25.42x |
| Cheerleading | 0.74% | 23.76x |
| Food Cluster | 1.42% | 23.75x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 23.70x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.24% | 23.52x |
| Consumer Rewards | 0.17% | 23.08x |
| Cakes & Sweets | 4.12% | 23.03x |
| Coupons | 29.86% | 22.59x |
| Coupons & Family | 12.41% | 22.48x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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