Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 662.8 Thousand Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 662.8 thousand unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 40.55% 86.89x
Bargain Shopping Researchers 17.49% 79.10x
Home and Garden TV Fans 18.78% 62.36x
Price Conscious Grocery Shoppers 31.51% 62.32x
Kids Clothing Shoppers 23.59% 61.81x
Apartment Furniture Shoppers 19.30% 60.07x
Stay-at-Home Parents 53.06% 57.45x
Big & Tall Men 27.06% 49.45x
Sweet Tooths 44.62% 48.75x
Homeschooling Parents 35.61% 48.37x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.90x
White House Black Market 0.02% 1.61x
Hollister 0.01% 1.57x
H&M 0.02% 1.47x
Maurices 0.05% 1.40x
Old Navy 0.03% 1.34x
The Childrens Place 0.01% 1.34x
Gymboree 0.03% 1.29x
Dressbarn 0.01% 1.27x
Mens Wearhouse 0.02% 1.24x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is countrydiaries.com.

Website Composition Index
countrydiaries.com 1.28% 101.72x
offbeatbros.com 1.51% 99.22x
coupons.com 2.42% 99.07x
lizzyanderin.com 1.27% 91.59x
sweetmoneybee.com 1.97% 91.39x
deliciousanddiy.com 1.97% 88.06x
debbie-debbiedoos.com 1.00% 87.17x
themakersmap.com 1.64% 87.05x
howtoshopforfree.net 1.50% 85.87x
thiscraftyhome.com 1.86% 85.02x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Coupons.

Content Affinity Composition Index
Coupons 22.90% 53.46x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.40% 42.36x
Comedy Content 0.43% 41.62x
Coupons & Family 13.05% 41.33x
Unique & Personalized Fashion 0.50% 36.11x
Cakes & Sweets 0.56% 35.09x
Scrapbooking & Home Art Projects 5.81% 32.22x
Mommy Bloggers 14.84% 30.93x
Female Lifestyle Content Readers 2.73% 30.58x
Home Decoration Content Readers 22.37% 30.24x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female