Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 74.98% | 84.89x |
| Bargain Shopping Researchers | 62.24% | 83.56x |
| Price Conscious Grocery Shoppers | 67.42% | 77.51x |
| Budget Grocery Shoppers | 47.91% | 64.37x |
| Home Design and Living Publication Readers | 48.41% | 62.14x |
| Orlando Activities Researchers | 48.70% | 61.51x |
| Home Remodelers | 49.00% | 61.49x |
| Home and Garden TV Fans | 48.95% | 58.09x |
| Online Home Decor Shoppers | 50.06% | 57.18x |
| Home Custom Bedroom Decorators | 43.74% | 56.19x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.64x |
| Jos A. Bank Clothiers | 0.38% | 1.40x |
| Buckle | 0.22% | 1.33x |
| Mens Wearhouse | 0.58% | 1.31x |
| Johnston and Murphy | 0.15% | 1.17x |
| Gymboree | 0.06% | 1.16x |
| Lane Bryant | 0.05% | 1.14x |
| White House Black Market | 0.24% | 1.14x |
| Chicos | 0.07% | 1.12x |
| Levi Strauss | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is getmyhometogether.com.
| Website | Composition | Index |
| getmyhometogether.com | 1.01% | 106.61x |
| lozo.com | 3.85% | 102.89x |
| diyandmag.com | 1.10% | 98.01x |
| industrystandarddesign.com | 1.24% | 89.49x |
| staynaturallyhealthy.com | 1.21% | 85.67x |
| thefrugalgirls.com | 1.44% | 85.40x |
| chiefhealth.us | 1.49% | 83.89x |
| newleafwellness.biz | 1.61% | 80.48x |
| jamhands.net | 1.61% | 80.28x |
| totallytarget.com | 1.75% | 79.59x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.52% | 40.16x |
| Coupons & Family | 17.08% | 31.22x |
| Consumer Rewards | 0.81% | 30.40x |
| Coupons | 34.74% | 28.99x |
| Scrapbooking & Home Art Projects | 10.99% | 28.98x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 23.43% | 28.63x |
| DIY Decoration & Furniture | 6.99% | 28.19x |
| Comedy Content | 1.20% | 27.91x |
| Decoration & Fabric | 0.08% | 27.76x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.83% | 27.61x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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