Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 73.11% | 49.39x |
| Bargain Shopping Researchers | 64.11% | 48.47x |
| Price Conscious Grocery Shoppers | 67.20% | 42.80x |
| Budget Grocery Shoppers | 54.71% | 34.64x |
| Online Home Decor Shoppers | 49.20% | 34.33x |
| Orlando Activities Researchers | 51.61% | 34.27x |
| Custom Home Lighting Shoppers | 46.03% | 33.35x |
| Home Custom Bedroom Decorators | 46.03% | 33.35x |
| Home Kitchen Chefs | 45.31% | 33.24x |
| Sale Seekers | 46.30% | 32.57x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.62x |
| Gymboree | 0.03% | 1.25x |
| Eddie Bauer | 0.02% | 1.25x |
| Brooks Brothers | 0.04% | 1.20x |
| Dressbarn | 0.05% | 1.19x |
| Lane Bryant | 0.06% | 1.17x |
| Jos A. Bank Clothiers | 0.17% | 1.17x |
| Aeropostale | 0.03% | 1.17x |
| Madewell | 0.02% | 1.17x |
| Chicos | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.
| Website | Composition | Index |
| lozo.com | 4.78% | 104.55x |
| getmyhometogether.com | 1.21% | 95.08x |
| diyandmag.com | 1.33% | 92.04x |
| industrystandarddesign.com | 1.60% | 89.01x |
| thefrugalgirls.com | 1.78% | 86.64x |
| truecouponing.com | 1.08% | 84.55x |
| sunlitspaces.com | 1.85% | 80.67x |
| totallytarget.com | 1.82% | 78.64x |
| newleafwellness.biz | 1.98% | 77.69x |
| smartsource.com | 1.57% | 74.19x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.43% | 32.50x |
| Coupons & Family | 15.96% | 26.61x |
| Coupons | 32.97% | 26.02x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 22.65% | 24.40x |
| DIY Decoration & Furniture | 6.43% | 24.00x |
| Female Lifestyle Content Readers | 8.36% | 23.78x |
| Scrapbooking & Home Art Projects | 10.51% | 23.16x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.89% | 22.95x |
| Comedy Content | 1.17% | 22.22x |
| Mommy Bloggers | 10.89% | 21.89x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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