Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 66.88% 45.45x
Coupon Researchers 73.81% 45.39x
Price Conscious Grocery Shoppers 68.59% 40.66x
Orlando Activities Researchers 55.57% 38.81x
Home Design and Living Publication Readers 52.83% 37.35x
Home Remodelers 54.34% 37.01x
Home and Garden TV Fans 53.64% 36.67x
Budget Grocery Shoppers 55.11% 36.01x
Online Home Decor Shoppers 57.35% 35.78x
Custom Home Lighting Shoppers 51.52% 34.48x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.28x
Carhartt 0.34% 1.19x
REI 0.01% 1.14x
Bonobos 0.01% 1.11x
Mens Wearhouse 0.06% 1.09x
Belk 0.01% 1.07x
Hollister 0.05% 1.05x
Journeys 0.10% 1.05x
Talbots 0.03% 1.04x
Eddie Bauer 0.02% 1.02x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is homedesigninspired.com.

Website Composition Index
homedesigninspired.com 1.14% 35.87x
couponmom.com 3.36% 35.51x
thecouponingcouple.com 4.06% 33.28x
cleanmama.net 1.37% 32.86x
craftsy.com 3.49% 32.05x
toysrus.com 2.68% 32.03x
yammiesnoshery.com 1.06% 31.38x
ifoodblogger.com 2.20% 31.29x
weekly-ads.us 1.46% 31.28x
livingrichwithcoupons.com 4.35% 30.33x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.30% 25.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 25.53x
Decoration & Fabric 0.04% 22.24x
Coupons 25.27% 21.12x
Coupons & Family 10.89% 20.47x
Comedy Content 0.66% 20.23x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.83% 19.68x
Food Cluster 2.91% 19.29x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.02% 19.19x
DIY Decoration & Furniture 3.89% 19.12x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female