Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 73.11% 49.39x
Bargain Shopping Researchers 64.11% 48.47x
Price Conscious Grocery Shoppers 67.20% 42.80x
Budget Grocery Shoppers 54.71% 34.64x
Online Home Decor Shoppers 49.20% 34.33x
Orlando Activities Researchers 51.61% 34.27x
Custom Home Lighting Shoppers 46.03% 33.35x
Home Custom Bedroom Decorators 46.03% 33.35x
Home Kitchen Chefs 45.31% 33.24x
Sale Seekers 46.30% 32.57x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.62x
Gymboree 0.03% 1.25x
Eddie Bauer 0.02% 1.25x
Brooks Brothers 0.04% 1.20x
Dressbarn 0.05% 1.19x
Lane Bryant 0.06% 1.17x
Jos A. Bank Clothiers 0.17% 1.17x
Aeropostale 0.03% 1.17x
Madewell 0.02% 1.17x
Chicos 0.05% 1.15x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.

Website Composition Index
lozo.com 4.78% 104.55x
getmyhometogether.com 1.21% 95.08x
diyandmag.com 1.33% 92.04x
industrystandarddesign.com 1.60% 89.01x
thefrugalgirls.com 1.78% 86.64x
truecouponing.com 1.08% 84.55x
sunlitspaces.com 1.85% 80.67x
totallytarget.com 1.82% 78.64x
newleafwellness.biz 1.98% 77.69x
smartsource.com 1.57% 74.19x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 32.50x
Coupons & Family 15.96% 26.61x
Coupons 32.97% 26.02x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.65% 24.40x
DIY Decoration & Furniture 6.43% 24.00x
Female Lifestyle Content Readers 8.36% 23.78x
Scrapbooking & Home Art Projects 10.51% 23.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.89% 22.95x
Comedy Content 1.17% 22.22x
Mommy Bloggers 10.89% 21.89x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female