Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 74.43% | 51.85x |
| Bargain Shopping Researchers | 65.66% | 51.80x |
| Price Conscious Grocery Shoppers | 67.61% | 47.03x |
| Orlando Activities Researchers | 54.90% | 43.72x |
| Home Remodelers | 55.72% | 41.27x |
| Budget Grocery Shoppers | 53.97% | 41.26x |
| Home Design and Living Publication Readers | 54.84% | 40.28x |
| Home Custom Bedroom Decorators | 49.34% | 39.91x |
| Custom Home Lighting Shoppers | 49.34% | 39.85x |
| Home and Garden TV Fans | 55.01% | 39.61x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.56x |
| Dressbarn | 0.04% | 1.24x |
| Carhartt | 0.19% | 1.21x |
| Gymboree | 0.04% | 1.13x |
| Brooks Brothers | 0.02% | 1.12x |
| Lane Bryant | 0.04% | 1.11x |
| Chicos | 0.05% | 1.09x |
| Talbots | 0.03% | 1.09x |
| Journeys | 0.06% | 1.07x |
| Victoria's Secret | 0.10% | 1.05x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.
| Website | Composition | Index |
| lozo.com | 1.47% | 66.67x |
| totallytarget.com | 1.09% | 50.96x |
| mylistoflists.com | 1.17% | 50.04x |
| couponmom.com | 4.08% | 47.49x |
| homedesigninspired.com | 1.45% | 46.83x |
| thecouponingcouple.com | 4.78% | 46.02x |
| theintentionalmom.com | 1.30% | 42.15x |
| shetriedwhat.com | 1.19% | 41.95x |
| toysrus.com | 4.36% | 41.91x |
| yankeecandle.com | 1.07% | 41.87x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.31% | 28.13x |
| Consumer Rewards | 0.38% | 26.37x |
| Coupons & Family | 11.07% | 22.66x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.65% | 22.24x |
| Coupons | 25.62% | 22.07x |
| Comedy Content | 0.69% | 22.06x |
| Decoration & Fabric | 0.04% | 21.90x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.13% | 21.30x |
| DIY Decoration & Furniture | 4.17% | 21.24x |
| Scrapbooking & Home Art Projects | 6.55% | 21.03x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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