Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 3 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 72.48% 52.19x
Bargain Shopping Researchers 67.66% 50.42x
Price Conscious Grocery Shoppers 66.26% 46.26x
Orlando Activities Researchers 56.27% 42.93x
Home and Garden TV Fans 55.39% 41.62x
Home Design and Living Publication Readers 54.95% 41.32x
Home Remodelers 54.26% 41.12x
Online Home Decor Shoppers 55.11% 40.94x
Custom Home Lighting Shoppers 49.67% 39.07x
Home Custom Bedroom Decorators 49.67% 39.07x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.39x
Carhartt 0.18% 1.24x
Talbots 0.01% 1.23x
Old Navy 0.03% 1.18x
American Eagle Outfitters 0.02% 1.14x
Aeropostale 0.01% 1.10x
Mens Wearhouse 0.06% 1.04x
Express 0.02% 1.04x
Lane Bryant 0.01% 1.03x
Dressbarn 0.01% 1.00x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is totallytarget.com.

Website Composition Index
totallytarget.com 1.08% 45.25x
homedesigninspired.com 1.29% 44.36x
yammiesnoshery.com 1.01% 44.21x
couponmom.com 3.92% 42.56x
cleanmama.net 1.37% 40.89x
thecouponingcouple.com 5.49% 38.45x
ifoodblogger.com 2.14% 38.17x
diyprojects.com 1.78% 37.26x
craftsy.com 2.02% 36.53x
forthemommas.com 1.48% 35.89x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 29.85x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.92% 24.91x
Food Cluster 2.23% 23.82x
Coupons 27.45% 23.57x
Coupons & Family 11.51% 23.35x
Comedy Content 0.57% 22.39x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.54% 22.25x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.27% 22.22x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.10x
Female Lifestyle Content Readers 7.78% 21.78x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female