Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 72.38% 67.76x
Bargain Shopping Researchers 59.01% 67.36x
Price Conscious Grocery Shoppers 67.55% 59.43x
Budget Grocery Shoppers 46.11% 53.16x
Orlando Activities Researchers 46.12% 50.27x
Online Home Decor Shoppers 48.60% 47.58x
Home and Garden TV Fans 47.11% 47.15x
Home Custom Bedroom Decorators 42.38% 45.93x
Home Kitchen Chefs 45.70% 45.60x
Sale Seekers 45.10% 44.83x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.31x
Mens Wearhouse 0.41% 1.20x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.

Website Composition Index
lozo.com 3.99% 95.91x
getmyhometogether.com 1.03% 93.48x
diyandmag.com 1.13% 88.32x
industrystandarddesign.com 1.33% 82.82x
sunlitspaces.com 1.60% 81.01x
thefrugalgirls.com 1.51% 80.25x
totallytarget.com 1.64% 76.86x
newleafwellness.biz 1.68% 73.91x
staynaturallyhealthy.com 1.21% 71.91x
chiefhealth.us 1.46% 69.06x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 15.78% 29.43x
Coupons 32.55% 27.68x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.23% 26.87x
DIY Decoration & Furniture 6.40% 26.46x
Female Lifestyle Content Readers 8.71% 26.39x
Scrapbooking & Home Art Projects 10.32% 26.07x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.79% 25.56x
Mommy Bloggers 11.21% 24.28x
Teen Hair 9.77% 23.31x
Food Cluster 6.17% 21.37x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female