Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 74.43% 51.85x
Bargain Shopping Researchers 65.66% 51.80x
Price Conscious Grocery Shoppers 67.61% 47.03x
Orlando Activities Researchers 54.90% 43.72x
Home Remodelers 55.72% 41.27x
Budget Grocery Shoppers 53.97% 41.26x
Home Design and Living Publication Readers 54.84% 40.28x
Home Custom Bedroom Decorators 49.34% 39.91x
Custom Home Lighting Shoppers 49.34% 39.85x
Home and Garden TV Fans 55.01% 39.61x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.56x
Dressbarn 0.04% 1.24x
Carhartt 0.19% 1.21x
Gymboree 0.04% 1.13x
Brooks Brothers 0.02% 1.12x
Lane Bryant 0.04% 1.11x
Chicos 0.05% 1.09x
Talbots 0.03% 1.09x
Journeys 0.06% 1.07x
Victoria's Secret 0.10% 1.05x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.

Website Composition Index
lozo.com 1.47% 66.67x
totallytarget.com 1.09% 50.96x
mylistoflists.com 1.17% 50.04x
couponmom.com 4.08% 47.49x
homedesigninspired.com 1.45% 46.83x
thecouponingcouple.com 4.78% 46.02x
theintentionalmom.com 1.30% 42.15x
shetriedwhat.com 1.19% 41.95x
toysrus.com 4.36% 41.91x
yankeecandle.com 1.07% 41.87x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 28.13x
Consumer Rewards 0.38% 26.37x
Coupons & Family 11.07% 22.66x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.65% 22.24x
Coupons 25.62% 22.07x
Comedy Content 0.69% 22.06x
Decoration & Fabric 0.04% 21.90x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.13% 21.30x
DIY Decoration & Furniture 4.17% 21.24x
Scrapbooking & Home Art Projects 6.55% 21.03x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female