Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 66.88% | 45.45x |
| Coupon Researchers | 73.81% | 45.39x |
| Price Conscious Grocery Shoppers | 68.59% | 40.66x |
| Orlando Activities Researchers | 55.57% | 38.81x |
| Home Design and Living Publication Readers | 52.83% | 37.35x |
| Home Remodelers | 54.34% | 37.01x |
| Home and Garden TV Fans | 53.64% | 36.67x |
| Budget Grocery Shoppers | 55.11% | 36.01x |
| Online Home Decor Shoppers | 57.35% | 35.78x |
| Custom Home Lighting Shoppers | 51.52% | 34.48x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.28x |
| Carhartt | 0.34% | 1.19x |
| REI | 0.01% | 1.14x |
| Bonobos | 0.01% | 1.11x |
| Mens Wearhouse | 0.06% | 1.09x |
| Belk | 0.01% | 1.07x |
| Hollister | 0.05% | 1.05x |
| Journeys | 0.10% | 1.05x |
| Talbots | 0.03% | 1.04x |
| Eddie Bauer | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is homedesigninspired.com.
| Website | Composition | Index |
| homedesigninspired.com | 1.14% | 35.87x |
| couponmom.com | 3.36% | 35.51x |
| thecouponingcouple.com | 4.06% | 33.28x |
| cleanmama.net | 1.37% | 32.86x |
| craftsy.com | 3.49% | 32.05x |
| toysrus.com | 2.68% | 32.03x |
| yammiesnoshery.com | 1.06% | 31.38x |
| ifoodblogger.com | 2.20% | 31.29x |
| weekly-ads.us | 1.46% | 31.28x |
| livingrichwithcoupons.com | 4.35% | 30.33x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.30% | 25.92x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.31% | 25.53x |
| Decoration & Fabric | 0.04% | 22.24x |
| Coupons | 25.27% | 21.12x |
| Coupons & Family | 10.89% | 20.47x |
| Comedy Content | 0.66% | 20.23x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 12.83% | 19.68x |
| Food Cluster | 2.91% | 19.29x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.02% | 19.19x |
| DIY Decoration & Furniture | 3.89% | 19.12x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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