Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 53.81% 85.65x
Coupon Researchers 65.41% 84.66x
Price Conscious Grocery Shoppers 58.77% 75.53x
Home and Garden TV Fans 43.82% 66.71x
Orlando Activities Researchers 30.84% 66.47x
Home Design and Living Publication Readers 36.95% 66.46x
Online Home Decor Shoppers 34.85% 64.63x
Custom Home Lighting Shoppers 25.62% 59.98x
Home Custom Bedroom Decorators 25.62% 59.96x
Home Remodelers 38.97% 59.76x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 1.34x
Hollister 0.02% 1.27x
American Eagle Outfitters 0.03% 1.24x
Maurices 0.05% 1.24x
Dressbarn 0.02% 1.23x
Chicos 0.03% 1.19x
Talbots 0.02% 1.19x
The Childrens Place 0.04% 1.19x
Carhartt 0.27% 1.17x
Eddie Bauer 0.01% 1.17x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.32% 64.23x
thecouponingcouple.com 3.77% 58.46x
ideastoknow.com 1.54% 57.97x
littledairyontheprairie.com 1.21% 52.68x
howtoshopforfree.net 1.38% 52.15x
frugalblossom.com 1.40% 49.32x
richard-t.com 1.93% 48.65x
livingrichwithcoupons.com 4.05% 48.07x
chasingfoxes.com 3.29% 46.61x
reusegrowenjoy.com 1.17% 46.58x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 43.67x
Coupons 24.26% 35.86x
Arts & Crafts 0.17% 31.93x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.51% 31.58x
Cakes & Sweets 1.27% 31.53x
Teen Hair 2.13% 30.40x
Coupons & Family 11.22% 28.22x
Female Lifestyle Content Readers 3.66% 27.76x
Homemade Jewelry & Crafts 0.18% 26.45x
DIY Decoration & Furniture 3.95% 26.18x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female