Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 61.93% 60.32x
Coupon Researchers 70.04% 59.90x
Orlando Activities Researchers 47.31% 54.56x
Price Conscious Grocery Shoppers 64.00% 52.55x
Home Design and Living Publication Readers 48.92% 51.19x
Online Home Decor Shoppers 48.64% 49.83x
Home and Garden TV Fans 51.98% 49.53x
Home Custom Bedroom Decorators 41.53% 49.26x
Custom Home Lighting Shoppers 41.53% 49.26x
Home Remodelers 49.26% 47.61x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.65% 55.25x
wineandglue.com 2.02% 50.42x
wilton.com 1.10% 49.00x
geniuskitchen.com 4.35% 47.99x
rainbootsandapronstrings.com 1.12% 45.86x
howtoshopforfree.net 1.37% 44.98x
livingrichwithcoupons.com 3.75% 44.35x
familydollar.com 2.13% 43.06x
weeklyadsale.com 1.30% 42.76x
thecouponingcouple.com 4.73% 42.30x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.12% 33.42x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 33.24x
Custom Gifts 0.43% 30.35x
Food Cluster 0.23% 29.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 28.77x
Home Decoration - Crafts & Kids 0.14% 26.25x
Coupons 23.37% 25.04x
Cakes & Sweets 1.57% 24.80x
Party Suppliers 0.70% 24.77x
Arts & Crafts 0.22% 24.35x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female