Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 61.63% 57.93x
Coupon Researchers 69.24% 57.36x
Orlando Activities Researchers 48.76% 51.57x
Price Conscious Grocery Shoppers 63.01% 51.40x
Home Design and Living Publication Readers 48.62% 48.70x
Online Home Decor Shoppers 49.43% 47.87x
Home and Garden TV Fans 52.43% 47.16x
Home Custom Bedroom Decorators 43.01% 46.65x
Custom Home Lighting Shoppers 43.01% 46.65x
Home Remodelers 49.43% 45.71x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.17x
Carhartt 0.19% 1.06x
The Childrens Place 0.02% 1.04x
Victoria's Secret 0.03% 1.02x
Buckle 0.02% 1.00x
Maurices 0.03% 0.99x
Lane Bryant 0.01% 0.96x
Mens Wearhouse 0.02% 0.92x
Aeropostale 0.01% 0.91x
American Eagle Outfitters 0.01% 0.88x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.

Website Composition Index
couponmom.com 1.41% 52.51x
wineandglue.com 1.22% 49.55x
thecouponingcouple.com 4.20% 44.21x
familydollar.com 1.30% 42.75x
steinmart.com 1.72% 42.31x
dollartree.com 3.65% 42.08x
howtoshopforfree.net 1.25% 41.65x
livingrichwithcoupons.com 3.32% 40.26x
cottagenotes.com 1.23% 39.70x
nyandcompany.com 1.23% 39.67x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.28% 32.42x
Food Cluster 0.15% 31.21x
Networking Marketing 0.13% 29.68x
Party Suppliers 0.42% 28.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 25.76x
Coupons 23.48% 25.38x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 24.96x
Beach & Intimate Wear 0.07% 23.63x
Toys Shopping 0.72% 23.02x
Women Shoppers 1.34% 22.84x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female