Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Coupon Researchers.
| Interest | Composition | Index |
| Coupon Researchers | 74.93% | 54.90x |
| Bargain Shopping Researchers | 65.66% | 53.74x |
| Price Conscious Grocery Shoppers | 68.77% | 49.41x |
| Orlando Activities Researchers | 54.72% | 43.81x |
| Budget Grocery Shoppers | 53.47% | 42.85x |
| Home Remodelers | 55.45% | 42.24x |
| Home Design and Living Publication Readers | 52.98% | 42.16x |
| Home and Garden TV Fans | 53.72% | 39.85x |
| Home Custom Bedroom Decorators | 50.53% | 39.84x |
| Custom Home Lighting Shoppers | 50.50% | 39.82x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.37% | 1.45x |
| Buckle | 0.32% | 1.34x |
| White House Black Market | 0.40% | 1.32x |
| Mens Wearhouse | 0.56% | 1.31x |
| Bonobos | 0.09% | 1.17x |
| Lane Bryant | 0.05% | 1.11x |
| Johnston and Murphy | 0.46% | 1.10x |
| Talbots | 0.04% | 1.07x |
| Dressbarn | 0.05% | 1.07x |
| Belk | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is lozo.com.
| Website | Composition | Index |
| lozo.com | 2.06% | 68.76x |
| mylistoflists.com | 1.55% | 53.43x |
| totallytarget.com | 1.23% | 52.13x |
| gardenandtable.net | 1.30% | 49.57x |
| inspiringcooks.com | 1.05% | 49.17x |
| trimmedandtoned.com | 1.21% | 49.02x |
| sunlitspaces.com | 1.06% | 48.28x |
| couponmom.com | 4.58% | 47.65x |
| thecouponingcouple.com | 5.27% | 46.24x |
| homedesigninspired.com | 1.78% | 46.22x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.36% | 28.28x |
| Consumer Rewards | 0.55% | 23.87x |
| Coupons & Family | 12.31% | 23.08x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.76% | 21.80x |
| Decoration & Fabric | 0.06% | 21.78x |
| Scrapbooking & Home Art Projects | 7.80% | 21.53x |
| Coupons | 27.43% | 21.47x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.35% | 20.82x |
| Comedy Content | 0.82% | 20.63x |
| DIY Decoration & Furniture | 4.96% | 20.61x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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