Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 61.10% | 63.78x |
| Coupon Researchers | 69.23% | 63.77x |
| Price Conscious Grocery Shoppers | 62.08% | 56.28x |
| Orlando Activities Researchers | 46.93% | 55.48x |
| Home Design and Living Publication Readers | 46.08% | 53.00x |
| Home and Garden TV Fans | 51.11% | 51.83x |
| Online Home Decor Shoppers | 46.76% | 51.74x |
| Home Custom Bedroom Decorators | 39.84% | 51.19x |
| Custom Home Lighting Shoppers | 39.84% | 51.19x |
| Home Remodelers | 47.88% | 49.72x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.54x |
| Lane Bryant | 0.03% | 1.43x |
| Eddie Bauer | 0.01% | 1.30x |
| Aeropostale | 0.02% | 1.30x |
| Express | 0.03% | 1.27x |
| Dressbarn | 0.02% | 1.26x |
| Talbots | 0.02% | 1.19x |
| Maurices | 0.05% | 1.16x |
| Victoria's Secret | 0.04% | 1.14x |
| Carhartt | 0.26% | 1.12x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.
| Website | Composition | Index |
| couponmom.com | 1.36% | 56.99x |
| thecouponingcouple.com | 3.98% | 52.32x |
| howtoshopforfree.net | 1.23% | 47.65x |
| livingrichwithcoupons.com | 3.54% | 47.56x |
| dollartree.com | 1.92% | 46.94x |
| passionforsavings.com | 9.26% | 42.74x |
| crackerbarrel.com | 1.01% | 42.60x |
| littledairyontheprairie.com | 1.69% | 42.56x |
| finecooking.com | 1.42% | 41.92x |
| frugalblossom.com | 1.67% | 40.19x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Custom Gifts.
| Content Affinity | Composition | Index |
| Custom Gifts | 0.12% | 30.84x |
| Party Suppliers | 0.13% | 30.04x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.18% | 28.32x |
| Diamonds & Precious Metals | 0.11% | 27.37x |
| Coupons | 22.25% | 27.35x |
| Cakes & Sweets | 1.10% | 24.70x |
| Vitamin Shoppers | 0.09% | 23.58x |
| Coupons & Family | 8.16% | 23.34x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 10.53% | 23.08x |
| Toys Shopping | 0.41% | 22.93x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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