Dstillery Audiences

MISC-DEAL SEEKERS OR COUPON SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Misc-Deal Seekers or Coupon Shoppers Audience

Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 65.15% 54.65x
Coupon Researchers 72.71% 54.25x
Price Conscious Grocery Shoppers 64.66% 48.39x
Orlando Activities Researchers 53.54% 45.43x
Home Design and Living Publication Readers 51.48% 44.90x
Home and Garden TV Fans 54.19% 43.78x
Online Home Decor Shoppers 54.93% 43.39x
Home Remodelers 50.66% 43.26x
Custom Home Lighting Shoppers 46.92% 41.93x
Home Custom Bedroom Decorators 46.92% 41.92x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.58x
Maurices 0.02% 1.22x
Victoria's Secret 0.01% 1.18x
Carhartt 0.19% 1.16x
Old Navy 0.02% 1.14x
Mens Wearhouse 0.01% 0.98x
The Childrens Place 0.01% 0.94x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.24% 47.07x
homedesigninspired.com 1.09% 44.85x
couponmom.com 3.26% 44.13x
diyprojects.com 1.21% 41.02x
ifoodblogger.com 1.58% 40.76x
forthemommas.com 1.16% 40.73x
fitwirr.com 1.77% 38.48x
craftsy.com 1.11% 37.77x
thecouponingcouple.com 5.70% 36.77x
wearychef.com 1.75% 36.71x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 31.24x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.72% 25.42x
Cheerleading 0.74% 23.76x
Food Cluster 1.42% 23.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 23.70x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.24% 23.52x
Consumer Rewards 0.17% 23.08x
Cakes & Sweets 4.12% 23.03x
Coupons 29.86% 22.59x
Coupons & Family 12.41% 22.48x
Composition Percentage: The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female