Explore the Misc-Deal Seekers or Coupon Shoppers Audience
Below you'll find more information about the Misc-Deal Seekers or Coupon Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Misc-Deal Seekers or Coupon Shoppers audience.
INTERESTS
The Misc-Deal Seekers or Coupon Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Misc-Deal Seekers or Coupon Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 66.29% | 44.70x |
| Coupon Researchers | 72.59% | 44.65x |
| Home and Garden TV Fans | 41.62% | 43.65x |
| Price Conscious Grocery Shoppers | 64.85% | 39.91x |
| Orlando Activities Researchers | 54.29% | 39.21x |
| Home Design and Living Publication Readers | 54.54% | 38.25x |
| Online Home Decor Shoppers | 54.42% | 38.10x |
| Home Remodelers | 52.72% | 36.41x |
| Custom Home Lighting Shoppers | 49.96% | 36.07x |
| Home Custom Bedroom Decorators | 49.96% | 36.07x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Interest attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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APPAREL RETAILERS
The Misc-Deal Seekers or Coupon Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Misc-Deal Seekers or Coupon Shoppers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.42x |
| American Eagle Outfitters | 0.02% | 1.42x |
| Jos A. Bank Clothiers | 0.01% | 1.42x |
| Lane Bryant | 0.02% | 1.41x |
| White House Black Market | 0.02% | 1.39x |
| Dressbarn | 0.01% | 1.38x |
| LOFT | 0.01% | 1.31x |
| Journeys | 0.02% | 1.29x |
| Mens Wearhouse | 0.02% | 1.28x |
| Old Navy | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Location attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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WEBSITES
The Misc-Deal Seekers or Coupon Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Misc-Deal Seekers or Coupon Shoppers audience is couponmom.com.
| Website | Composition | Index |
| couponmom.com | 2.05% | 41.90x |
| beslimmer-beyou.com | 1.01% | 35.16x |
| howtoshopforfree.net | 1.58% | 35.14x |
| thecouponingcouple.com | 4.52% | 34.77x |
| kraftrecipes.com | 2.32% | 34.27x |
| livingwellspendingless.com | 1.40% | 34.15x |
| recipe4living.com | 1.00% | 33.78x |
| livingrichwithcoupons.com | 4.22% | 32.69x |
| craftgossip.com | 1.61% | 31.77x |
| the11best.com | 1.24% | 31.72x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Web attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Misc-Deal Seekers or Coupon Shoppers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.32% | 24.07x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.05% | 23.14x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 21.88x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 21.36x |
| Cheerleading | 0.30% | 19.94x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.19% | 19.66x |
| Food Cluster | 0.62% | 18.51x |
| Costumes | 0.11% | 18.50x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.42% | 18.43x |
| Coupons | 25.59% | 17.79x |
Composition Percentage:
The overlap percentage between the Misc-Deal Seekers or Coupon Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Misc-Deal Seekers or Coupon Shoppers audience to the internet population.
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DEMOGRAPHICS
The Misc-Deal Seekers or Coupon Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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