Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 71.02% 48.26x
IT Decision Makers 58.33% 39.44x
High End TV Shoppers 64.30% 38.85x
Tech News Enthusiasts 48.75% 34.20x
Techies 45.15% 34.03x
Laptop Researchers 51.80% 32.11x
Tablet Researchers 47.77% 31.46x
Apple Fans 47.77% 29.43x
Mobile Phone Purchase Intenders 49.65% 27.38x
Home Networking Researchers 48.46% 27.31x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.37x
Saint Laurent Paris 0.01% 1.28x
REI 0.02% 1.23x
Madewell 0.02% 1.21x
Intermix 0.01% 1.19x
Gymboree 0.04% 1.19x
Lorna Jane 0.01% 1.15x
Supreme 0.00% 1.14x
J. Crew 0.04% 1.10x
The North Face 0.03% 1.05x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pcper.com.

Website Composition Index
pcper.com 1.26% 73.14x
droid-life.com 8.00% 72.15x
androidheadlines.com 6.37% 70.05x
phandroid.com 4.13% 68.38x
fudzilla.com 1.50% 66.12x
monoprice.com 1.05% 65.69x
pocketnow.com 11.79% 64.87x
phonearena.com 27.58% 64.54x
hothardware.com 4.85% 64.38x
phoronix.com 1.32% 64.10x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 20.27% 23.17x
Smartphones 69.70% 20.28x
Environmentally Friendly Cars 0.18% 19.36x
Mobile Phone Networks 6.76% 18.14x
Gadgets 1.22% 17.32x
Robotics 2.63% 17.28x
Build Your Own Computer Enthusiasts 38.75% 16.84x
High-End Audio 10.03% 15.87x
Telescopes 2.01% 15.58x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 15.70% 14.63x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male