Explore the Mobile Phone Comparison Shoppers Audience
Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.
INTERESTS
The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.
| Interest | Composition | Index |
| Android Fans | 70.58% | 46.59x |
| IT Decision Makers | 56.80% | 38.02x |
| High End TV Shoppers | 63.84% | 37.90x |
| Techies | 43.49% | 32.38x |
| Tech News Enthusiasts | 46.46% | 32.25x |
| Laptop Researchers | 51.47% | 30.66x |
| Tablet Researchers | 46.09% | 30.60x |
| Apple Fans | 46.06% | 27.90x |
| Mobile Phone Purchase Intenders | 49.43% | 27.33x |
| iPhone Users | 42.59% | 26.14x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.35x |
| Columbia | 0.01% | 1.34x |
| REI | 0.02% | 1.32x |
| Madewell | 0.02% | 1.29x |
| LL Bean | 0.00% | 1.23x |
| Zara | 0.03% | 1.22x |
| Free People | 0.02% | 1.18x |
| Uniqlo | 0.01% | 1.17x |
| Journeys | 0.03% | 1.15x |
| Urban Outfitters | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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WEBSITES
The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is hardocp.com.
| Website | Composition | Index |
| hardocp.com | 0.21% | 94.95x |
| theleaker.com | 0.17% | 86.78x |
| devs-lab.com | 0.26% | 83.51x |
| droid-life.com | 5.31% | 83.42x |
| linuxandubuntu.com | 0.22% | 82.01x |
| tonymacx86.com | 0.37% | 78.98x |
| linuxmint.com | 0.22% | 77.34x |
| androidheadlines.com | 6.53% | 75.89x |
| 43rumors.com | 0.22% | 75.23x |
| phandroid.com | 4.61% | 75.03x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 17.93% | 23.26x |
| Smartphones | 68.91% | 20.76x |
| Environmentally Friendly Cars | 0.17% | 19.01x |
| Mobile Phone Networks | 6.84% | 18.62x |
| Gadgets | 1.21% | 18.18x |
| Build Your Own Computer Enthusiasts | 36.12% | 17.88x |
| Robotics | 2.63% | 16.63x |
| High-End Audio | 9.82% | 15.93x |
| Electronic Accessories | 8.98% | 15.17x |
| Telescopes | 2.00% | 15.01x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mobile Phone Comparison Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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