Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 68.90% 88.71x
IT Decision Makers 59.50% 82.66x
Android Fans 79.94% 82.26x
Tech News Enthusiasts 50.75% 81.58x
Phone Accessory Shoppers 76.98% 77.54x
Techies 71.67% 75.40x
High End TV Shoppers 59.76% 75.19x
HDTV Researchers 63.03% 73.52x
2020 Holiday Season Sale News Researchers 33.10% 54.91x
Mac Users 32.31% 54.33x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.96x
Lululemon 0.01% 1.53x
Lane Bryant 0.01% 1.50x
Gap 0.01% 1.47x
Mens Wearhouse 0.02% 1.43x
White House Black Market 0.02% 1.42x
Chicos 0.02% 1.32x
American Eagle Outfitters 0.02% 1.27x
Dressbarn 0.01% 1.13x
Talbots 0.01% 1.13x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is thurrott.com.

Website Composition Index
thurrott.com 5.63% 66.91x
liliputing.com 6.34% 64.71x
cnx-software.com 2.40% 63.72x
thefpsreview.com 1.44% 61.23x
betanews.com 3.47% 61.12x
thehackernews.com 1.94% 58.56x
gizchina.com 4.69% 57.93x
droid-life.com 33.28% 57.34x
chromeunboxed.com 17.16% 51.73x
roadtovr.com 1.84% 50.80x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.65% 29.80x
Technology News 40.14% 29.59x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.27% 27.43x
Data Centers 0.63% 23.43x
Smartphones 68.64% 21.49x
Studio & Franchise Video Game Players 4.96% 20.84x
Photography 8.63% 19.70x
Australia & New Zealand Media 1.65% 18.05x
Apple Blogs & Hacks 9.55% 17.74x
Watches Retail 0.64% 16.90x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male