Explore the Mobile Phone Comparison Shoppers Audience
Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.
INTERESTS
The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.
| Interest | Composition | Index |
| Android Fans | 88.14% | 74.26x |
| Phone Accessory Shoppers | 76.21% | 65.63x |
| Smartphone Case Shoppers | 62.94% | 63.33x |
| HDTV Researchers | 39.01% | 62.08x |
| Camera Review Readers | 53.09% | 61.64x |
| Techies | 41.01% | 58.63x |
| Tech News Enthusiasts | 61.49% | 51.90x |
| Mac Users | 18.64% | 49.28x |
| Laptop Researchers | 27.16% | 48.17x |
| Tablet Researchers | 53.10% | 44.45x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.22x |
| Old Navy | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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WEBSITES
The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is droid-life.com.
| Website | Composition | Index |
| droid-life.com | 12.40% | 63.29x |
| liliputing.com | 5.56% | 59.74x |
| thurrott.com | 3.83% | 57.54x |
| betanews.com | 2.31% | 54.35x |
| cnx-software.com | 1.90% | 48.48x |
| sammobile.com | 22.42% | 45.50x |
| aboutchromebooks.com | 1.07% | 45.49x |
| 9to5google.com | 35.66% | 44.36x |
| chromeunboxed.com | 15.70% | 42.95x |
| techrepublic.com | 1.15% | 42.34x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 23.87% | 23.25x |
| Smartphones | 51.63% | 19.71x |
| Studio & Franchise Video Game Players | 3.81% | 18.83x |
| Data Centers | 0.29% | 17.46x |
| Apple Blogs & Hacks | 5.99% | 16.46x |
| Bags & Luggage | 0.73% | 16.37x |
| Build Your Own Computer Enthusiasts | 16.29% | 16.22x |
| Mobile Industry Information | 0.27% | 16.16x |
| Quebec Vacations | 0.65% | 15.28x |
| Canada Culture and Tourism | 2.83% | 15.25x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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