Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 4.7 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 74.89% 44.25x
High End TV Shoppers 70.34% 38.87x
Camera Review Readers 67.51% 36.17x
IT Decision Makers 71.18% 35.96x
Techies 57.14% 35.65x
Tech News Enthusiasts 61.86% 35.30x
Tablet Researchers 57.77% 31.25x
Laptop Researchers 57.58% 30.28x
HDTV Researchers 74.42% 30.08x
Apple Fans 63.22% 29.57x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.63x
Columbia 0.01% 1.53x
Patagonia 0.01% 1.40x
Free People 0.03% 1.26x
Mens Wearhouse 0.07% 1.25x
Hollister 0.05% 1.24x
Urban Outfitters 0.04% 1.23x
H&M 0.06% 1.23x
Madewell 0.02% 1.22x
Forever 21 0.05% 1.19x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pocketnow.com.

Website Composition Index
pocketnow.com 2.69% 41.25x
fudzilla.com 1.59% 39.55x
droid-life.com 13.40% 38.28x
redsharknews.com 1.28% 37.28x
aboutchromebooks.com 1.20% 37.16x
uploadvr.com 1.96% 36.93x
gonintendo.com 1.88% 36.76x
hothardware.com 3.29% 36.74x
phandroid.com 1.27% 35.84x
phoronix.com 2.31% 35.41x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.07% 20.44x
Technology News 33.03% 18.45x
Studio & Franchise Video Game Players 6.28% 17.33x
Content Streamers & Downloaders 0.03% 16.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.24% 16.78x
Mobile Phone Networks 3.01% 16.75x
Robotics 1.17% 16.37x
Smartphones 67.91% 16.25x
Build Your Own Computer Enthusiasts 27.04% 16.01x
Gadgets 0.35% 15.88x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male