MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.3 Million Devices

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Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest	Composition	Index
Android Fans	73.26%	61.41x
IT Decision Makers	64.65%	55.90x
Camera Review Readers	60.85%	54.88x
High End TV Shoppers	68.00%	53.89x
Tech News Enthusiasts	55.62%	51.40x
Techies	56.18%	50.25x
HDTV Researchers	69.65%	45.16x
Apple Fans	53.73%	42.88x
Tablet Researchers	58.23%	41.47x
Laptop Researchers	52.23%	40.45x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Carhartt.

Location	Composition	Index
Carhartt	0.05%	0.93x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is androidpolice.com.

Website	Composition	Index
androidpolice.com	8.45%	60.57x
mobilesyrup.com	1.19%	56.82x
gamecrate.com	2.03%	54.62x
thefpsreview.com	3.44%	54.28x
amd.com	1.08%	51.95x
powerpyx.com	1.81%	51.79x
shacknews.com	1.59%	50.45x
cnx-software.com	2.44%	48.76x
gizchina.com	15.20%	47.76x
thurrott.com	4.93%	46.50x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Phone & Computer Game Downloaders.

Content Affinity	Composition	Index
Phone & Computer Game Downloaders	0.25%	30.09x
Robotics	0.18%	28.41x
Mobile Phone Networks	0.43%	25.38x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.47%	24.36x
Smartphones	59.91%	24.20x
Studio & Franchise Video Game Players	4.24%	24.09x
Technology News	39.57%	22.39x
Online Media Converters	0.23%	21.97x
Build Your Own Computer Enthusiasts	25.38%	21.01x
Airsoft & Paintball Equipment	0.13%	20.22x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male