Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 71.94% 62.64x
IT Decision Makers 64.44% 58.18x
Camera Review Readers 60.46% 56.56x
High End TV Shoppers 67.53% 55.38x
Tech News Enthusiasts 55.41% 53.95x
Techies 55.66% 51.37x
HDTV Researchers 66.92% 47.77x
Apple Fans 54.39% 43.92x
Laptop Researchers 52.71% 42.98x
Tablet Researchers 58.17% 42.53x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.84x
White House Black Market 0.03% 1.50x
Michael Kors 0.01% 1.47x
Hollister 0.02% 1.44x
Forever 21 0.01% 1.42x
Talbots 0.02% 1.39x
Mens Wearhouse 0.04% 1.38x
Gap 0.02% 1.35x
Old Navy 0.04% 1.29x
H&M 0.01% 1.29x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is androidpolice.com.

Website Composition Index
androidpolice.com 2.36% 66.51x
thefpsreview.com 2.39% 59.34x
gizmochina.com 2.68% 55.33x
cnx-software.com 2.49% 51.74x
thurrott.com 5.93% 51.24x
pocketnow.com 7.16% 50.50x
phoronix.com 2.21% 48.36x
betanews.com 6.58% 47.76x
droid-life.com 24.67% 47.46x
gizchina.com 15.85% 47.09x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.49% 24.56x
Technology News 42.23% 23.02x
Amateur Radios 0.08% 22.64x
Data Centers 1.30% 22.60x
Smartphones 61.41% 22.00x
Mobile Phone Networks 0.11% 21.80x
Studio & Franchise Video Game Players 3.94% 21.15x
Build Your Own Computer Enthusiasts 25.95% 20.86x
Mobile Industry Information 0.44% 19.68x
Vaping 0.07% 18.86x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male