Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 70.58% 46.59x
IT Decision Makers 56.80% 38.02x
High End TV Shoppers 63.84% 37.90x
Techies 43.49% 32.38x
Tech News Enthusiasts 46.46% 32.25x
Laptop Researchers 51.47% 30.66x
Tablet Researchers 46.09% 30.60x
Apple Fans 46.06% 27.90x
Mobile Phone Purchase Intenders 49.43% 27.33x
iPhone Users 42.59% 26.14x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.35x
Columbia 0.01% 1.34x
REI 0.02% 1.32x
Madewell 0.02% 1.29x
LL Bean 0.00% 1.23x
Zara 0.03% 1.22x
Free People 0.02% 1.18x
Uniqlo 0.01% 1.17x
Journeys 0.03% 1.15x
Urban Outfitters 0.05% 1.15x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is hardocp.com.

Website Composition Index
hardocp.com 0.21% 94.95x
theleaker.com 0.17% 86.78x
devs-lab.com 0.26% 83.51x
droid-life.com 5.31% 83.42x
linuxandubuntu.com 0.22% 82.01x
tonymacx86.com 0.37% 78.98x
linuxmint.com 0.22% 77.34x
androidheadlines.com 6.53% 75.89x
43rumors.com 0.22% 75.23x
phandroid.com 4.61% 75.03x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 17.93% 23.26x
Smartphones 68.91% 20.76x
Environmentally Friendly Cars 0.17% 19.01x
Mobile Phone Networks 6.84% 18.62x
Gadgets 1.21% 18.18x
Build Your Own Computer Enthusiasts 36.12% 17.88x
Robotics 2.63% 16.63x
High-End Audio 9.82% 15.93x
Electronic Accessories 8.98% 15.17x
Telescopes 2.00% 15.01x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999