Explore the Mobile Phone Comparison Shoppers Audience
Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.
INTERESTS
The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.
| Interest | Composition | Index |
| Android Fans | 68.59% | 74.35x |
| IT Decision Makers | 60.92% | 66.20x |
| Camera Review Readers | 52.25% | 64.51x |
| Tech News Enthusiasts | 51.50% | 62.49x |
| High End TV Shoppers | 63.64% | 59.97x |
| Techies | 68.52% | 58.47x |
| HDTV Researchers | 59.35% | 55.66x |
| Apple Fans | 51.81% | 47.78x |
| Tablet Researchers | 58.14% | 46.80x |
| Mac Users | 32.42% | 41.25x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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APPAREL RETAILERS
The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.77x |
| Gymboree | 0.01% | 1.62x |
| LOFT | 0.01% | 1.43x |
| Banana Republic | 0.01% | 1.36x |
| Old Navy | 0.03% | 1.27x |
| Lane Bryant | 0.01% | 1.26x |
| Zumiez | 0.01% | 1.25x |
| Gap | 0.01% | 1.20x |
| Victoria's Secret | 0.02% | 1.10x |
| American Eagle Outfitters | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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WEBSITES
The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is gizmochina.com.
| Website | Composition | Index |
| gizmochina.com | 1.03% | 65.84x |
| thurrott.com | 6.43% | 58.18x |
| thefpsreview.com | 2.00% | 58.09x |
| flatpanelshd.com | 1.72% | 55.57x |
| cnx-software.com | 3.44% | 54.79x |
| liliputing.com | 5.36% | 54.33x |
| droid-life.com | 30.74% | 52.35x |
| betanews.com | 5.12% | 50.16x |
| gizchina.com | 9.96% | 49.17x |
| thehackernews.com | 2.06% | 48.19x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 1.05% | 26.93x |
| Technology News | 39.18% | 26.69x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.43% | 23.93x |
| Smartphones | 63.36% | 21.97x |
| Studio & Franchise Video Game Players | 4.85% | 21.45x |
| Mobile Industry Information | 0.32% | 19.20x |
| Build Your Own Computer Enthusiasts | 22.68% | 19.17x |
| Watches Retail | 0.80% | 18.06x |
| Photography | 8.88% | 17.16x |
| Australia & New Zealand Media | 1.30% | 17.07x |
Composition Percentage:
The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
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DEMOGRAPHICS
The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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