Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 68.59% 74.35x
IT Decision Makers 60.92% 66.20x
Camera Review Readers 52.25% 64.51x
Tech News Enthusiasts 51.50% 62.49x
High End TV Shoppers 63.64% 59.97x
Techies 68.52% 58.47x
HDTV Researchers 59.35% 55.66x
Apple Fans 51.81% 47.78x
Tablet Researchers 58.14% 46.80x
Mac Users 32.42% 41.25x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is H&M.

Location Composition Index
H&M 0.01% 1.77x
Gymboree 0.01% 1.62x
LOFT 0.01% 1.43x
Banana Republic 0.01% 1.36x
Old Navy 0.03% 1.27x
Lane Bryant 0.01% 1.26x
Zumiez 0.01% 1.25x
Gap 0.01% 1.20x
Victoria's Secret 0.02% 1.10x
American Eagle Outfitters 0.01% 1.08x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is gizmochina.com.

Website Composition Index
gizmochina.com 1.03% 65.84x
thurrott.com 6.43% 58.18x
thefpsreview.com 2.00% 58.09x
flatpanelshd.com 1.72% 55.57x
cnx-software.com 3.44% 54.79x
liliputing.com 5.36% 54.33x
droid-life.com 30.74% 52.35x
betanews.com 5.12% 50.16x
gizchina.com 9.96% 49.17x
thehackernews.com 2.06% 48.19x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.05% 26.93x
Technology News 39.18% 26.69x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.43% 23.93x
Smartphones 63.36% 21.97x
Studio & Franchise Video Game Players 4.85% 21.45x
Mobile Industry Information 0.32% 19.20x
Build Your Own Computer Enthusiasts 22.68% 19.17x
Watches Retail 0.80% 18.06x
Photography 8.88% 17.16x
Australia & New Zealand Media 1.30% 17.07x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male