Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 72.63% 73.89x
IT Decision Makers 63.16% 58.26x
High End TV Shoppers 68.12% 56.78x
Techies 47.31% 52.87x
Tech News Enthusiasts 51.27% 52.42x
Laptop Researchers 53.63% 48.66x
Tablet Researchers 49.08% 48.46x
Apple Fans 52.86% 44.93x
iPhone Users 45.63% 40.73x
Mobile Phone Purchase Intenders 50.58% 40.56x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.25x
Mens Wearhouse 0.48% 1.16x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pocketnow.com.

Website Composition Index
pocketnow.com 9.00% 76.57x
droid-life.com 11.49% 70.88x
fudzilla.com 2.56% 68.85x
androidheadlines.com 6.61% 68.28x
legitreviews.com 1.13% 66.97x
phoronix.com 1.64% 66.43x
bit-tech.net 1.04% 66.21x
chromeunboxed.com 2.66% 65.94x
redsharknews.com 1.64% 64.81x
phandroid.com 3.38% 64.45x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 26.34% 26.29x
Smartphones 70.45% 23.35x
Mobile Phone Networks 6.03% 22.63x
Robotics 2.49% 20.97x
Build Your Own Computer Enthusiasts 38.03% 20.66x
High-End Audio 9.24% 19.62x
Telescopes 1.72% 19.31x
Studio & Franchise Video Game Players 9.34% 18.29x
Bags & Luggage 3.28% 18.19x
Electronic Accessories 11.01% 17.80x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male