Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is HDTV Researchers.

Interest Composition Index
HDTV Researchers 60.93% 162.06x
Apple Fans 59.60% 162.01x
Tablet Researchers 54.97% 151.06x
Laptop Researchers 48.34% 133.59x
Video Gamers 41.06% 123.03x
Beer Aficionados 39.74% 118.35x
Home Theater Enthusiasts 38.41% 115.10x
Streaming Device Shoppers 37.09% 109.15x
Tesla Enthusiasts 36.42% 109.14x
Virtual Reality Enthusiasts 47.02% 107.29x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.87x
Chicos 0.01% 1.38x
Victoria's Secret 0.02% 1.30x
Lane Bryant 0.01% 1.26x
The Childrens Place 0.01% 1.24x
Old Navy 0.02% 1.14x
Journeys 0.01% 1.04x
Maurices 0.01% 0.94x
Carhartt 0.11% 0.60x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is fudzilla.com.

Website Composition Index
fudzilla.com 1.23% 50.11x
phoronix.com 2.99% 44.69x
uploadvr.com 1.33% 44.54x
gonintendo.com 1.43% 44.30x
androidheadlines.com 2.91% 42.28x
theinquirer.net 2.92% 41.57x
cnx-software.com 3.02% 40.17x
gamasutra.com 1.50% 39.18x
aboutchromebooks.com 1.81% 39.00x
droid-life.com 22.01% 38.44x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Smartphones.

Content Affinity Composition Index
Smartphones 78.15% 40.52x
Technology News 37.75% 39.46x
Collectibles - Toys & Collectibles 11.92% 34.41x
Build Your Own Computer Enthusiasts 31.79% 30.74x
Apple Blogs & Hacks 26.49% 24.63x
Movie Reviews 15.23% 24.15x
Pacific Northwest Sports & News Cluster 8.61% 23.79x
Gun Enthusiast - Rifles & Ammo 9.93% 23.43x
Assorted Topics (Auto, Hobbies, Viral Media) 34.44% 22.97x
Robotics 0.77% 22.90x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male