MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.5 Million Devices

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Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest	Composition	Index
Android Fans	71.02%	48.26x
IT Decision Makers	58.33%	39.44x
High End TV Shoppers	64.30%	38.85x
Tech News Enthusiasts	48.75%	34.20x
Techies	45.15%	34.03x
Laptop Researchers	51.80%	32.11x
Tablet Researchers	47.77%	31.46x
Apple Fans	47.77%	29.43x
Mobile Phone Purchase Intenders	49.65%	27.38x
Home Networking Researchers	48.46%	27.31x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	1.37x
Saint Laurent Paris	0.01%	1.28x
REI	0.02%	1.23x
Madewell	0.02%	1.21x
Intermix	0.01%	1.19x
Gymboree	0.04%	1.19x
Lorna Jane	0.01%	1.15x
Supreme	0.00%	1.14x
J. Crew	0.04%	1.10x
The North Face	0.03%	1.05x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pcper.com.

Website	Composition	Index
pcper.com	1.26%	73.14x
droid-life.com	8.00%	72.15x
androidheadlines.com	6.37%	70.05x
phandroid.com	4.13%	68.38x
fudzilla.com	1.50%	66.12x
monoprice.com	1.05%	65.69x
pocketnow.com	11.79%	64.87x
phonearena.com	27.58%	64.54x
hothardware.com	4.85%	64.38x
phoronix.com	1.32%	64.10x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity	Composition	Index
Technology News	20.27%	23.17x
Smartphones	69.70%	20.28x
Environmentally Friendly Cars	0.18%	19.36x
Mobile Phone Networks	6.76%	18.14x
Gadgets	1.22%	17.32x
Robotics	2.63%	17.28x
Build Your Own Computer Enthusiasts	38.75%	16.84x
High-End Audio	10.03%	15.87x
Telescopes	2.01%	15.58x
Assorted Topics #11695 (Auto, Hobbies, Viral Media)	15.70%	14.63x

Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male