Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 3 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 71.90% 56.44x
IT Decision Makers 65.93% 50.40x
Camera Review Readers 62.18% 50.10x
High End TV Shoppers 68.45% 48.97x
Tech News Enthusiasts 56.67% 47.36x
Techies 56.21% 46.08x
HDTV Researchers 69.16% 41.82x
Apple Fans 55.38% 38.56x
Tablet Researchers 57.76% 37.87x
Laptop Researchers 51.44% 37.36x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.57x
Dressbarn 0.02% 1.56x
Michael Kors 0.01% 1.56x
J. Crew 0.01% 1.56x
Lane Bryant 0.02% 1.37x
Chicos 0.02% 1.33x
H&M 0.01% 1.33x
White House Black Market 0.02% 1.31x
Gymboree 0.02% 1.25x
Victoria's Secret 0.03% 1.20x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is androidpolice.com.

Website Composition Index
androidpolice.com 5.24% 60.79x
thefpsreview.com 2.82% 55.84x
gamecrate.com 1.35% 54.20x
powerpyx.com 1.16% 51.56x
cnx-software.com 2.45% 48.57x
strategygamer.com 1.16% 45.22x
pocketnow.com 7.03% 44.61x
betanews.com 7.30% 44.52x
gizmochina.com 3.56% 44.19x
phoronix.com 2.22% 43.89x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.07% 28.84x
Phone & Computer Game Downloaders 0.14% 27.04x
Robotics 0.12% 26.55x
Mobile Phone Networks 0.29% 25.57x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.52% 23.56x
Assorted Topics (Toys, T-Shirts, Volvos) 0.06% 22.43x
Studio & Franchise Video Game Players 4.21% 22.33x
Smartphones 60.84% 21.86x
Technology News 41.37% 21.31x
Online Media Converters 0.12% 21.24x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male