Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 74.54% 50.26x
High End TV Shoppers 64.95% 42.82x
IT Decision Makers 64.11% 41.22x
Camera Review Readers 56.57% 39.12x
Tech News Enthusiasts 52.90% 37.24x
Laptop Researchers 52.12% 37.03x
Techies 51.18% 36.18x
Apple Fans 51.75% 33.59x
Tablet Researchers 49.49% 33.56x
Mobile Phone Purchase Intenders 48.76% 31.66x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.11x
REI 0.04% 1.83x
Topshop 0.03% 1.68x
Patagonia 0.03% 1.62x
Intermix 0.02% 1.61x
Uniqlo 0.03% 1.47x
Kate Spade 0.06% 1.44x
LL Bean 0.01% 1.39x
Jos A. Bank Clothiers 0.46% 1.38x
Mens Wearhouse 0.72% 1.29x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is aboutchromebooks.com.

Website Composition Index
aboutchromebooks.com 1.24% 66.51x
pocketnow.com 8.38% 63.98x
droid-life.com 13.74% 61.57x
gizmochina.com 2.20% 58.67x
fudzilla.com 3.01% 58.20x
chromeunboxed.com 2.91% 57.54x
ultrabookreview.com 1.31% 57.37x
legitreviews.com 1.03% 56.75x
phoronix.com 1.92% 55.89x
androidheadlines.com 6.83% 55.50x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 28.44% 20.62x
Environmentally Friendly Cars 0.20% 19.32x
Robotics 2.41% 18.24x
Mobile Phone Networks 5.43% 17.54x
Smartphones 75.62% 16.70x
Gadgets 0.92% 16.56x
Build Your Own Computer Enthusiasts 38.57% 16.53x
Content Streamers & Downloaders 0.16% 16.12x
Electronic Cabling 1.12% 15.14x
High-End Audio 9.00% 15.13x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male