Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 88.14% 74.26x
Phone Accessory Shoppers 76.21% 65.63x
Smartphone Case Shoppers 62.94% 63.33x
HDTV Researchers 39.01% 62.08x
Camera Review Readers 53.09% 61.64x
Techies 41.01% 58.63x
Tech News Enthusiasts 61.49% 51.90x
Mac Users 18.64% 49.28x
Laptop Researchers 27.16% 48.17x
Tablet Researchers 53.10% 44.45x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.22x
Old Navy 0.01% 1.10x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is droid-life.com.

Website Composition Index
droid-life.com 12.40% 63.29x
liliputing.com 5.56% 59.74x
thurrott.com 3.83% 57.54x
betanews.com 2.31% 54.35x
cnx-software.com 1.90% 48.48x
sammobile.com 22.42% 45.50x
aboutchromebooks.com 1.07% 45.49x
9to5google.com 35.66% 44.36x
chromeunboxed.com 15.70% 42.95x
techrepublic.com 1.15% 42.34x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 23.87% 23.25x
Smartphones 51.63% 19.71x
Studio & Franchise Video Game Players 3.81% 18.83x
Data Centers 0.29% 17.46x
Apple Blogs & Hacks 5.99% 16.46x
Bags & Luggage 0.73% 16.37x
Build Your Own Computer Enthusiasts 16.29% 16.22x
Mobile Industry Information 0.27% 16.16x
Quebec Vacations 0.65% 15.28x
Canada Culture and Tourism 2.83% 15.25x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male