Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 71.30% 50.34x
IT Decision Makers 62.29% 40.08x
High End TV Shoppers 67.05% 39.07x
Techies 46.72% 35.91x
Tech News Enthusiasts 50.48% 35.86x
Tablet Researchers 48.23% 33.73x
Laptop Researchers 56.61% 32.30x
Apple Fans 53.24% 30.40x
Mobile Phone Purchase Intenders 51.14% 27.49x
Home Networking Researchers 50.62% 27.41x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.67x
LL Bean 0.01% 1.62x
Express Outlets 0.01% 1.44x
Columbia 0.02% 1.42x
Madewell 0.03% 1.32x
Lorna Jane 0.01% 1.32x
American Apparel 0.05% 1.31x
REI 0.03% 1.30x
Michael Kors 0.03% 1.26x
Chicos 0.06% 1.24x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pcper.com.

Website Composition Index
pcper.com 1.09% 82.55x
droid-life.com 8.21% 80.33x
androidandme.com 1.12% 76.01x
pocketnow.com 9.68% 75.44x
androidheadlines.com 6.10% 72.99x
phoronix.com 1.40% 70.07x
phandroid.com 3.45% 69.73x
fudzilla.com 2.05% 69.30x
legitreviews.com 1.23% 67.99x
phonearena.com 24.45% 67.57x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 23.12% 23.46x
Environmentally Friendly Cars 0.18% 22.21x
Smartphones 67.71% 21.95x
Mobile Phone Networks 6.29% 19.71x
Gadgets 1.09% 18.33x
Robotics 2.53% 18.28x
Content Streamers & Downloaders 0.22% 17.51x
High-End Audio 9.26% 17.38x
Telescopes 1.84% 17.31x
Build Your Own Computer Enthusiasts 37.60% 17.29x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male