Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 75.70% 58.68x
High End TV Shoppers 69.13% 52.09x
IT Decision Makers 64.02% 50.38x
Camera Review Readers 60.45% 50.23x
Tech News Enthusiasts 58.21% 47.62x
Techies 56.45% 46.82x
HDTV Researchers 68.55% 41.91x
Laptop Researchers 52.52% 41.66x
Apple Fans 56.23% 41.46x
Tablet Researchers 58.04% 40.83x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Madewell.

Location Composition Index
Madewell 0.03% 1.48x
Zara 0.02% 1.33x
Hollister 0.05% 1.33x
Free People 0.02% 1.30x
American Apparel 0.02% 1.26x
Banana Republic 0.07% 1.25x
Coach 0.04% 1.25x
Lululemon 0.04% 1.25x
The Childrens Place 0.09% 1.24x
J. Crew 0.05% 1.24x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pocketnow.com.

Website Composition Index
pocketnow.com 3.81% 57.18x
fudzilla.com 2.09% 53.57x
aboutchromebooks.com 1.43% 51.57x
oneplus.net 1.26% 50.51x
droid-life.com 16.05% 50.05x
phoronix.com 2.47% 49.90x
redsharknews.com 1.62% 48.68x
uploadvr.com 2.65% 48.20x
hothardware.com 4.45% 47.01x
gonintendo.com 2.37% 46.81x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.09% 23.38x
Technology News 33.29% 21.60x
Content Streamers & Downloaders 0.05% 20.75x
Studio & Franchise Video Game Players 6.93% 20.21x
Mobile Phone Networks 3.68% 19.49x
Smartphones 70.15% 19.03x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.19% 18.91x
Gadgets 0.44% 18.54x
Build Your Own Computer Enthusiasts 29.42% 18.23x
Robotics 1.43% 17.56x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male