Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 3 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 73.62% 61.01x
High End TV Shoppers 67.90% 51.27x
IT Decision Makers 62.43% 50.15x
Camera Review Readers 57.74% 48.72x
Tech News Enthusiasts 54.03% 46.17x
Techies 51.75% 46.06x
Laptop Researchers 49.68% 43.69x
Tablet Researchers 53.06% 41.49x
Apple Fans 54.25% 39.47x
HDTV Researchers 65.28% 38.18x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Topshop.

Location Composition Index
Topshop 0.03% 1.55x
REI 0.03% 1.44x
Jos A. Bank Clothiers 0.44% 1.39x
Bonobos 0.11% 1.36x
Mens Wearhouse 0.71% 1.35x
White House Black Market 0.41% 1.30x
Buckle 0.31% 1.25x
Tommy Bahama 0.05% 1.21x
Johnston and Murphy 0.44% 1.17x
Urban Outfitters 0.07% 1.16x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pocketnow.com.

Website Composition Index
pocketnow.com 6.27% 49.46x
aboutchromebooks.com 1.25% 47.90x
gizmochina.com 1.65% 46.54x
droid-life.com 13.87% 46.43x
chromeunboxed.com 3.06% 44.17x
fudzilla.com 2.63% 44.01x
phoronix.com 2.13% 43.09x
redsharknews.com 1.69% 42.10x
androidheadlines.com 5.81% 41.17x
talkandroid.com 2.48% 40.94x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 31.92% 21.52x
Environmentally Friendly Cars 0.15% 20.43x
Smartphones 71.42% 19.06x
Mobile Phone Networks 5.14% 18.75x
Content Streamers & Downloaders 0.11% 17.99x
Build Your Own Computer Enthusiasts 35.69% 17.93x
Gadgets 0.75% 17.83x
Robotics 2.16% 17.73x
Studio & Franchise Video Game Players 8.64% 17.30x
High-End Audio 8.12% 16.08x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male