Dstillery Audiences

MOBILE PHONE COMPARISON SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Mobile Phone Comparison Shoppers Audience

Below you'll find more information about the Mobile Phone Comparison Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Mobile Phone Comparison Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Comparison Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Comparison Shoppers audience is Android Fans.

Interest Composition Index
Android Fans 76.28% 56.44x
High End TV Shoppers 70.16% 49.81x
IT Decision Makers 64.24% 48.06x
Camera Review Readers 60.32% 47.74x
Tech News Enthusiasts 57.88% 45.30x
Techies 55.66% 44.66x
Laptop Researchers 53.12% 40.86x
Apple Fans 54.91% 40.53x
HDTV Researchers 68.63% 39.74x
Tablet Researchers 57.87% 39.29x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Interest attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Comparison Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Comparison Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.61x
Topshop 0.03% 1.52x
White House Black Market 0.50% 1.40x
Jos A. Bank Clothiers 0.39% 1.40x
Mens Wearhouse 0.65% 1.39x
Patagonia 0.01% 1.36x
Buckle 0.37% 1.32x
Johnston and Murphy 0.69% 1.24x
REI 0.02% 1.23x
Uniqlo 0.02% 1.21x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Location attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Comparison Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Comparison Shoppers audience is pocketnow.com.

Website Composition Index
pocketnow.com 4.32% 53.40x
gizmochina.com 1.11% 52.70x
droid-life.com 12.83% 49.71x
aboutchromebooks.com 1.39% 49.13x
fudzilla.com 2.23% 48.86x
phoronix.com 2.16% 46.25x
oneplus.net 1.50% 45.99x
chromeunboxed.com 3.54% 44.94x
redsharknews.com 1.54% 44.67x
talkandroid.com 2.67% 44.20x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Web attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Comparison Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.11% 21.27x
Technology News 31.51% 20.29x
Smartphones 68.43% 18.94x
Studio & Franchise Video Game Players 7.21% 18.90x
Content Streamers & Downloaders 0.07% 18.71x
Mobile Phone Networks 3.96% 18.29x
Robotics 1.70% 17.37x
Gadgets 0.54% 17.19x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.20% 16.85x
Build Your Own Computer Enthusiasts 30.66% 16.85x
Composition Percentage: The overlap percentage between the Mobile Phone Comparison Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Comparison Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Comparison Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male