Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 3.1 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 40.88% 49.95x
Android Fans 38.38% 46.70x
High End TV Shoppers 40.06% 41.37x
IT Decision Makers 31.20% 36.86x
Apple Fans 32.76% 35.63x
Home Networking Researchers 35.05% 35.06x
Laptop Researchers 30.37% 34.54x
Techies 23.81% 33.00x
Tech News Enthusiasts 25.25% 32.54x
Sale Seekers 25.36% 32.35x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Topshop.

Location Composition Index
Topshop 0.01% 1.71x
Club Monaco 0.01% 1.52x
Columbia 0.02% 1.50x
Intermix 0.01% 1.36x
Michael Kors 0.02% 1.35x
Zara 0.03% 1.34x
Abercrombie & Fitch 0.03% 1.30x
Mens Wearhouse 0.56% 1.30x
Coach 0.05% 1.29x
Hugo Boss 0.04% 1.28x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 3.28% 75.49x
fiercewireless.com 1.20% 61.78x
pocketnow.com 6.89% 52.78x
oneplus.net 2.74% 43.31x
frequencycheck.com 1.51% 42.95x
droid-life.com 7.68% 42.51x
gizmochina.com 1.71% 39.67x
phandroid.com 2.26% 38.91x
androidheadlines.com 4.16% 38.69x
phonedog.com 1.70% 37.39x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 22.63x
Mobile Phone Networks 5.21% 20.68x
Environmentally Friendly Cars 0.15% 20.07x
Mobile Industry Information 2.56% 19.07x
Gadgets 0.76% 17.69x
Electronic Accessories 10.06% 16.97x
Smartphones 46.67% 16.03x
Smart Travel 8.28% 15.61x
Content Streamers & Downloaders 0.11% 14.82x
Technology News 14.34% 14.81x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male