Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 3.1 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 41.92% 26.47x
Android Fans 39.16% 25.55x
High End TV Shoppers 38.02% 22.46x
IT Decision Makers 28.84% 19.69x
Home Networking Researchers 34.94% 17.96x
Techies 23.19% 17.65x
Apple Fans 28.91% 17.58x
Laptop Researchers 29.34% 17.51x
Telecom Industry 25.68% 17.29x
Tablet Researchers 25.92% 16.97x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.71x
Zara 0.03% 1.48x
REI 0.02% 1.39x
Coach 0.07% 1.35x
Madewell 0.02% 1.34x
Calvin Klein 0.01% 1.34x
Uniqlo 0.02% 1.32x
Columbia 0.01% 1.31x
Zumiez 0.03% 1.23x
Abercrombie & Fitch 0.02% 1.22x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 3.49% 98.09x
indieflix.com 0.23% 91.75x
wirelessweek.com 0.86% 90.61x
fiercewireless.com 1.32% 76.66x
zteusa.com 0.13% 71.42x
devs-lab.com 0.22% 70.02x
nicehash.com 0.38% 65.99x
hardocp.com 0.15% 65.18x
indianewengland.com 0.19% 64.76x
thefastmode.com 0.11% 64.12x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 6.29% 16.70x
Mobile Industry Information 2.91% 16.13x
Environmentally Friendly Cars 0.14% 15.80x
Smartphones 46.47% 13.89x
Gadgets 0.91% 13.87x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.20% 13.46x
Electronic Accessories 7.72% 13.42x
Technology News 9.65% 12.57x
Smart Travel 9.64% 12.22x
Visa & Immigration 2.05% 12.04x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000