Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 3.3 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 42.99% 24.56x
Android Fans 33.76% 23.82x
High End TV Shoppers 33.13% 21.36x
Camera Review Readers 28.90% 20.79x
IT Decision Makers 32.46% 20.79x
Apple Fans 34.64% 20.59x
Cord Cutters 29.30% 20.19x
Laptop Researchers 25.83% 19.89x
Techies 29.25% 19.87x
Tech News Enthusiasts 25.54% 19.59x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is H&M.

Location Composition Index
H&M 0.01% 1.67x
Gymboree 0.01% 1.51x
Zumiez 0.01% 1.45x
LOFT 0.02% 1.43x
Mens Wearhouse 0.02% 1.38x
Banana Republic 0.01% 1.35x
Aeropostale 0.01% 1.29x
Jos A. Bank Clothiers 0.01% 1.29x
Lane Bryant 0.01% 1.26x
White House Black Market 0.01% 1.24x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 1.85% 46.06x
pocketnow.com 3.69% 33.46x
droid-life.com 13.75% 30.10x
theinquirer.net 1.14% 29.25x
androidheadlines.com 1.15% 29.17x
aboutchromebooks.com 1.15% 27.30x
androidpolice.com 12.29% 27.19x
cnx-software.com 1.49% 26.61x
fiercewireless.com 3.40% 26.25x
phoronix.com 1.38% 25.84x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Gadgets.

Content Affinity Composition Index
Gadgets 0.06% 14.52x
Mobile Phone Networks 0.82% 13.92x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.11% 12.87x
Mobile Industry Information 1.29% 12.55x
Phone & Computer Game Downloaders 0.47% 12.29x
Visa & Immigration 0.55% 12.01x
Electronic Accessories 4.71% 11.16x
Smartphones 44.15% 10.93x
Technology News 23.17% 10.01x
Smart Travel 2.64% 9.91x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male