Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 4.9 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 45.98% 25.68x
Android Fans 41.01% 24.23x
High End TV Shoppers 40.22% 22.22x
Techies 32.62% 20.35x
Apple Fans 43.32% 20.26x
IT Decision Makers 39.98% 20.20x
Camera Review Readers 36.91% 19.77x
Tesla Enthusiasts 32.02% 19.52x
BMW Vehicle Shoppers 31.03% 19.15x
Laptop Researchers 36.25% 19.07x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Columbia.

Location Composition Index
Columbia 0.01% 1.64x
Uniqlo 0.02% 1.56x
Tommy Bahama 0.02% 1.55x
American Apparel 0.03% 1.53x
Free People 0.03% 1.50x
REI 0.02% 1.45x
Madewell 0.03% 1.40x
H&M 0.07% 1.38x
Ann Taylor 0.02% 1.38x
Zara 0.03% 1.36x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 2.18% 47.60x
pocketnow.com 2.36% 35.86x
droid-life.com 11.05% 31.42x
fudzilla.com 1.09% 27.03x
chromeunboxed.com 4.03% 26.80x
talkandroid.com 1.68% 26.17x
thurrott.com 2.72% 26.09x
hothardware.com 2.34% 25.92x
lightreading.com 1.32% 25.88x
theinquirer.net 3.59% 25.55x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.05% 15.18x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 15.16x
Mobile Phone Networks 2.60% 14.47x
Gadgets 0.29% 13.31x
Electronic Accessories 7.49% 12.95x
Mobile Industry Information 1.40% 12.49x
Technology News 21.23% 11.86x
Smartphones 49.14% 11.76x
Phone & Computer Game Downloaders 1.54% 10.95x
Visa & Immigration 0.80% 10.64x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male