Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 3.5 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 40.61% 27.49x
Android Fans 37.29% 26.33x
High End TV Shoppers 39.68% 23.12x
IT Decision Makers 31.33% 20.16x
Home Networking Researchers 35.78% 19.38x
Apple Fans 33.08% 18.89x
Laptop Researchers 32.28% 18.41x
Techies 23.79% 18.29x
Tablet Researchers 25.95% 18.15x
Tech News Enthusiasts 25.06% 17.80x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.71x
Columbia 0.02% 1.56x
Zara 0.05% 1.56x
Calvin Klein 0.02% 1.53x
Joe's Jeans 0.01% 1.53x
Michael Kors 0.04% 1.47x
Intermix 0.01% 1.43x
Hollister 0.04% 1.42x
Abercrombie & Fitch 0.06% 1.39x
Hugo Boss 0.04% 1.37x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 2.89% 89.15x
fiercewireless.com 1.33% 61.74x
pocketnow.com 7.41% 58.76x
droid-life.com 5.31% 53.30x
frequencycheck.com 1.39% 50.59x
oneplus.net 3.09% 49.59x
phandroid.com 2.28% 46.96x
9to5google.com 3.90% 45.22x
androidheadlines.com 3.70% 45.18x
swappa.com 2.66% 44.71x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 17.88x
Mobile Phone Networks 5.63% 17.65x
Environmentally Friendly Cars 0.14% 17.32x
Mobile Industry Information 2.58% 16.71x
Gadgets 0.87% 14.57x
Smartphones 44.75% 14.51x
Electronic Accessories 10.04% 14.00x
Smart Travel 8.57% 13.40x
Technology News 12.52% 12.70x
Visa & Immigration 1.64% 12.58x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male