Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 4.4 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 46.00% 30.18x
Android Fans 41.78% 28.11x
High End TV Shoppers 40.00% 26.02x
Apple Fans 37.68% 24.85x
IT Decision Makers 35.28% 24.25x
Camera Review Readers 33.54% 23.60x
Techies 32.46% 23.09x
Laptop Researchers 32.38% 23.05x
Tesla Enthusiasts 32.53% 22.28x
Tech News Enthusiasts 31.73% 22.25x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Columbia.

Location Composition Index
Columbia 0.01% 1.60x
Club Monaco 0.02% 1.57x
Madewell 0.02% 1.55x
Uniqlo 0.02% 1.50x
Urban Outfitters 0.06% 1.49x
Forever 21 0.06% 1.46x
Free People 0.03% 1.46x
Bonobos 0.02% 1.44x
Zara 0.03% 1.44x
Armani 0.03% 1.43x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 2.70% 58.00x
pocketnow.com 3.30% 43.81x
droid-life.com 10.27% 40.83x
oneplus.net 1.07% 38.05x
chromeunboxed.com 2.98% 35.45x
talkandroid.com 1.86% 33.13x
fudzilla.com 1.34% 33.03x
frequencycheck.com 1.05% 32.93x
thurrott.com 2.41% 32.89x
androidheadlines.com 3.41% 32.16x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.11% 16.41x
Environmentally Friendly Cars 0.08% 16.39x
Mobile Phone Networks 3.12% 15.25x
Electronic Accessories 8.06% 14.02x
Gadgets 0.39% 13.60x
Mobile Industry Information 1.65% 13.22x
Smartphones 49.18% 12.83x
Technology News 20.54% 12.75x
Smart Travel 5.48% 11.66x
Phone & Computer Game Downloaders 1.88% 11.22x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male