Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 2.3 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 44.02% 53.60x
Android Fans 40.48% 50.04x
High End TV Shoppers 39.71% 44.33x
IT Decision Makers 34.47% 38.17x
Apple Fans 36.63% 37.36x
Camera Review Readers 31.63% 36.82x
Laptop Researchers 33.62% 35.73x
Home Networking Researchers 35.87% 35.70x
Techies 25.60% 35.19x
Tech News Enthusiasts 27.82% 34.14x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Uniqlo.

Location Composition Index
Uniqlo 0.04% 1.87x
REI 0.03% 1.52x
Jos A. Bank Clothiers 0.47% 1.47x
Mens Wearhouse 0.76% 1.46x
Columbia 0.02% 1.44x
Abercrombie & Fitch 0.06% 1.39x
Johnston and Murphy 0.21% 1.36x
Topshop 0.02% 1.32x
Madewell 0.04% 1.31x
Zumiez 0.11% 1.30x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 4.10% 94.17x
fiercewireless.com 1.21% 80.39x
pocketnow.com 7.41% 65.08x
gizmochina.com 1.75% 54.19x
oneplus.net 2.73% 53.80x
droid-life.com 11.14% 53.74x
frequencycheck.com 1.82% 50.44x
phandroid.com 2.54% 46.31x
phonedog.com 2.14% 46.29x
chromeunboxed.com 2.15% 46.18x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.17% 23.92x
Mobile Phone Networks 5.67% 22.04x
Environmentally Friendly Cars 0.16% 21.25x
Mobile Industry Information 2.73% 19.60x
Gadgets 0.82% 19.39x
Electronic Accessories 11.84% 18.04x
Content Streamers & Downloaders 0.11% 16.87x
Smartphones 53.76% 16.21x
Smart Travel 8.63% 16.02x
Technology News 17.94% 15.40x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male