Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 4 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 44.97% 33.15x
Android Fans 40.83% 31.07x
High End TV Shoppers 40.26% 28.12x
IT Decision Makers 36.10% 25.21x
Apple Fans 39.07% 25.14x
Camera Review Readers 33.29% 24.90x
Techies 29.63% 24.20x
Laptop Researchers 34.37% 24.03x
Tech News Enthusiasts 30.95% 23.27x
Tablet Researchers 32.38% 23.08x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Topshop.

Location Composition Index
Topshop 0.03% 1.55x
Uniqlo 0.03% 1.48x
Columbia 0.02% 1.46x
Jos A. Bank Clothiers 0.41% 1.45x
REI 0.03% 1.42x
Bonobos 0.12% 1.42x
Mens Wearhouse 0.68% 1.40x
White House Black Market 0.47% 1.39x
Supreme 0.01% 1.37x
Free People 0.03% 1.35x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 2.79% 56.86x
pocketnow.com 4.23% 44.16x
droid-life.com 10.00% 39.07x
oneplus.net 1.48% 36.91x
gizchina.com 2.27% 35.75x
chromeunboxed.com 2.50% 34.73x
frequencycheck.com 1.21% 32.73x
phonedog.com 1.42% 32.41x
talkandroid.com 2.03% 32.41x
androidheadlines.com 3.74% 31.48x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 16.69x
Environmentally Friendly Cars 0.11% 15.98x
Mobile Phone Networks 3.77% 15.03x
Mobile Industry Information 1.93% 13.29x
Electronic Accessories 9.33% 13.23x
Gadgets 0.51% 13.20x
Smartphones 47.93% 12.66x
Technology News 18.70% 11.96x
Smart Travel 6.22% 11.29x
Phone & Computer Game Downloaders 2.31% 10.73x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male