Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 3.2 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 41.73% 27.38x
Android Fans 38.71% 26.30x
High End TV Shoppers 38.58% 23.31x
IT Decision Makers 29.92% 20.23x
Home Networking Researchers 34.79% 19.61x
Apple Fans 30.26% 18.65x
Laptop Researchers 29.82% 18.49x
Techies 23.73% 17.89x
Sale Seekers 23.28% 17.62x
Tablet Researchers 26.66% 17.56x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.68x
Saint Laurent Paris 0.01% 1.43x
Michael Kors 0.03% 1.41x
REI 0.03% 1.41x
Armani 0.03% 1.34x
Madewell 0.02% 1.34x
Intermix 0.01% 1.29x
Express Outlets 0.00% 1.28x
Hugo Boss 0.02% 1.25x
Zara 0.03% 1.23x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 3.16% 90.31x
fiercewireless.com 1.03% 77.21x
pocketnow.com 9.22% 52.58x
frequencycheck.com 1.55% 51.28x
droid-life.com 5.31% 49.23x
phandroid.com 2.76% 47.23x
androidandme.com 1.02% 46.06x
oneplus.net 4.15% 45.10x
swappa.com 3.22% 43.79x
androidheadlines.com 3.82% 43.31x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 6.31% 16.96x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.21% 16.53x
Mobile Industry Information 2.73% 16.25x
Environmentally Friendly Cars 0.15% 16.22x
Gadgets 0.97% 13.85x
Smartphones 47.38% 13.79x
Electronic Accessories 9.95% 13.13x
Smart Travel 9.41% 12.72x
Visa & Immigration 1.88% 12.68x
Technology News 11.07% 12.67x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male