Dstillery Audiences

MOBILE PHONE PURCHASE INTENDERS

Audience Size: 4.2 Million Devices

Explore the Mobile Phone Purchase Intenders Audience

Below you'll find more information about the Mobile Phone Purchase Intenders audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Mobile Phone Purchase Intenders audience.

Dstillery Crafted Audiences

INTERESTS

The Mobile Phone Purchase Intenders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Phone Purchase Intenders audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 42.57% 28.88x
Android Fans 37.68% 26.50x
High End TV Shoppers 36.65% 24.30x
Apple Fans 37.13% 23.57x
IT Decision Makers 34.46% 22.90x
Cord Cutters 30.34% 22.73x
Camera Review Readers 31.94% 22.47x
Techies 29.87% 22.33x
Laptop Researchers 31.88% 21.43x
Tech News Enthusiasts 28.56% 21.39x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Interest attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mobile Phone Purchase Intenders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Phone Purchase Intenders audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.61x
Banana Republic 0.01% 1.53x
Lane Bryant 0.01% 1.50x
White House Black Market 0.01% 1.49x
Jos A. Bank Clothiers 0.01% 1.48x
Express 0.01% 1.39x
American Eagle Outfitters 0.01% 1.37x
Gap 0.01% 1.33x
Old Navy 0.02% 1.30x
Victoria's Secret 0.02% 1.25x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Location attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mobile Phone Purchase Intenders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Phone Purchase Intenders audience is tmonews.com.

Website Composition Index
tmonews.com 2.52% 48.46x
pocketnow.com 2.87% 34.51x
droid-life.com 12.86% 30.60x
lightreading.com 1.03% 29.16x
hothardware.com 1.92% 28.01x
theinquirer.net 2.92% 27.94x
talkandroid.com 1.55% 26.53x
androidheadlines.com 2.85% 26.28x
thurrott.com 3.84% 25.92x
chromeunboxed.com 5.73% 25.35x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Web attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Phone Purchase Intenders audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.05% 22.20x
Mobile Phone Networks 2.02% 16.92x
Gadgets 0.23% 16.49x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 15.89x
Visa & Immigration 0.74% 15.09x
Electronic Accessories 7.10% 14.97x
Phone & Computer Game Downloaders 1.26% 14.48x
Mobile Industry Information 1.36% 14.06x
Smartphones 52.74% 13.03x
Technology News 23.20% 13.01x
Composition Percentage: The overlap percentage between the Mobile Phone Purchase Intenders audience and the Content Affinity attribute.
Index: A comparison of the Mobile Phone Purchase Intenders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mobile Phone Purchase Intenders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male