Dstillery Audiences

MODEL BUILDING HOBBYISTS

Audience Size: 2.5 Million Devices

Explore the Model Building Hobbyists Audience

Below you'll find more information about the Model Building Hobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Model Building Hobbyists audience.

Dstillery Crafted Audiences

INTERESTS

The Model Building Hobbyists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Model Building Hobbyists audience is Classic Car Shoppers.

Interest Composition Index
Classic Car Shoppers 45.96% 32.06x
Car Buyers 40.46% 30.95x
Car Collector Enthusiasts 40.93% 29.34x
Automotive News Readers 29.33% 28.88x
Auto Repair Researchers 41.10% 28.87x
Ford Mustang Enthusiasts 39.61% 28.73x
Car Enthusiasts 34.46% 28.10x
Model Train Enthusiasts 37.57% 26.88x
In-Market Car Shoppers 39.95% 26.84x
Corvette Enthusiasts 37.09% 26.81x
Composition Percentage: The overlap percentage between the Model Building Hobbyists audience and the Interest attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Model Building Hobbyists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Model Building Hobbyists audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.40x
Belk 0.01% 1.21x
Talbots 0.03% 1.20x
Tommy Bahama 0.03% 1.18x
Zumiez 0.06% 1.16x
Lane Bryant 0.04% 1.15x
Chicos 0.05% 1.13x
Hollister 0.04% 1.07x
Journeys 0.04% 1.05x
Eddie Bauer 0.02% 1.04x
Composition Percentage: The overlap percentage between the Model Building Hobbyists audience and the Location attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Model Building Hobbyists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Model Building Hobbyists audience is myclassicgarage.com.

Website Composition Index
myclassicgarage.com 1.35% 44.20x
conceptcarz.com 1.87% 42.66x
oldcaronline.com 1.36% 40.71x
gatewayclassiccars.com 1.65% 39.64x
rcplanet.com 1.25% 39.60x
modeltrainstuff.com 1.21% 38.99x
hawksmotorsports.com 1.01% 38.63x
corvettemods.com 2.38% 38.23x
allcollectorcars.com 1.76% 38.00x
hotrodhotline.com 1.68% 37.80x
Composition Percentage: The overlap percentage between the Model Building Hobbyists audience and the Web attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Model Building Hobbyists audience is Hobby Vehicles.

Content Affinity Composition Index
Hobby Vehicles 2.80% 21.77x
Hobby Drones & Remote-Controlled Cars 1.52% 19.30x
Auto Body Upkeep & Repair Researchers 4.38% 19.02x
Home Improvement Contractor 1.04% 18.66x
Classic Car Purchase Researchers 27.13% 17.92x
Flags & Trump 0.09% 17.60x
Discount Shopping 2.71% 17.55x
Car Keys, Locks & Remotes 7.70% 17.20x
Auto Tires & Parts Repair Researchers 2.54% 17.00x
Motorsport Equipment 6.74% 16.34x
Composition Percentage: The overlap percentage between the Model Building Hobbyists audience and the Content Affinity attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Model Building Hobbyists audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male