Explore the Model Building Hobbyists Audience
Below you'll find more information about the Model Building Hobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Model Building Hobbyists audience.
INTERESTS
The Model Building Hobbyists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Model Building Hobbyists audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 36.17% | 24.12x |
| Car Collector Enthusiasts | 36.34% | 22.38x |
| Ford Mustang Enthusiasts | 34.23% | 21.96x |
| Auto Repair Researchers | 35.20% | 21.95x |
| Car Enthusiasts | 32.25% | 21.39x |
| Corvette Enthusiasts | 32.82% | 20.52x |
| In-Market Car Shoppers | 32.30% | 19.65x |
| Jeep Vehicle Shoppers | 28.11% | 18.60x |
| Model Train Enthusiasts | 34.11% | 18.59x |
| Online Auto Shoppers | 30.48% | 18.34x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Interest attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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APPAREL RETAILERS
The Model Building Hobbyists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Model Building Hobbyists audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 1.13x |
| Carhartt | 0.24% | 1.13x |
| Hollister | 0.02% | 1.11x |
| Ralph Lauren | 0.01% | 1.07x |
| LL Bean | 0.01% | 1.06x |
| Chicos | 0.05% | 1.06x |
| Belk | 0.02% | 1.05x |
| Dressbarn | 0.04% | 1.03x |
| Zumiez | 0.03% | 1.02x |
| Lane Bryant | 0.04% | 1.02x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Location attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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WEBSITES
The Model Building Hobbyists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Model Building Hobbyists audience is 3000toys.com.
| Website | Composition | Index |
| 3000toys.com | 1.70% | 125.72x |
| megahobby.com | 2.04% | 99.70x |
| revell.com | 1.22% | 89.44x |
| diecastmodelswholesale.com | 1.46% | 86.74x |
| vanguardmotorsales.com | 1.59% | 69.94x |
| barnfinds.com | 1.29% | 67.64x |
| vividracing.com | 1.33% | 66.80x |
| gatewayclassiccars.com | 3.90% | 65.73x |
| fossilcars.com | 1.03% | 65.65x |
| bringatrailer.com | 1.10% | 65.61x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Web attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Model Building Hobbyists audience is Hobby Vehicles.
| Content Affinity | Composition | Index |
| Hobby Vehicles | 4.76% | 23.76x |
| Hobby Drones & Remote-Controlled Cars | 2.34% | 18.50x |
| Classic Car Purchase Researchers | 24.16% | 18.02x |
| Auto Body Upkeep & Repair Researchers | 7.39% | 17.26x |
| Flags & Trump | 0.18% | 17.12x |
| Motorcycles & Snowmobiles | 6.02% | 16.96x |
| Motorcycle Racing Researchers | 0.92% | 16.81x |
| Motorsport Equipment | 7.76% | 15.44x |
| Home Improvement Contractor | 3.19% | 15.25x |
| Car Keys, Locks & Remotes | 9.08% | 14.92x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Content Affinity attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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DEMOGRAPHICS
The Model Building Hobbyists audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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