Explore the Model Building Hobbyists Audience
Below you'll find more information about the Model Building Hobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Model Building Hobbyists audience.
INTERESTS
The Model Building Hobbyists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Model Building Hobbyists audience is Auto Show Enthusiasts.
| Interest | Composition | Index |
| Auto Show Enthusiasts | 20.42% | 25.83x |
| Car Collector Enthusiasts | 19.93% | 24.04x |
| Corvette Enthusiasts | 26.25% | 22.70x |
| Car Enthusiasts | 19.24% | 22.09x |
| Automotive Safety Researchers | 23.25% | 21.53x |
| Online Auto Shoppers | 31.11% | 21.26x |
| In-Market Car Shoppers | 30.47% | 21.24x |
| Aftermarket Accessories Shoppers | 20.90% | 20.42x |
| Automotive News Readers | 22.34% | 19.76x |
| Car Buyers | 24.51% | 19.17x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Interest attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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APPAREL RETAILERS
The Model Building Hobbyists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Model Building Hobbyists audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.41x |
| Urban Outfitters | 0.01% | 1.07x |
| American Eagle Outfitters | 0.01% | 0.95x |
| Journeys | 0.01% | 0.92x |
| Old Navy | 0.01% | 0.91x |
| Gymboree | 0.01% | 0.88x |
| Zumiez | 0.01% | 0.70x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Location attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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WEBSITES
The Model Building Hobbyists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Model Building Hobbyists audience is hobbytalk.com.
| Website | Composition | Index |
| hobbytalk.com | 1.05% | 55.70x |
| imcdb.org | 2.67% | 48.60x |
| american-rails.com | 3.01% | 48.17x |
| mutigers.com | 1.91% | 43.84x |
| trains.com | 2.80% | 42.65x |
| railpictures.net | 1.58% | 42.18x |
| railfan.com | 1.28% | 40.72x |
| autabuy.com | 1.62% | 38.53x |
| trifive.com | 1.66% | 38.19x |
| forbbodiesonly.com | 1.16% | 36.86x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Web attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Model Building Hobbyists audience is Classic Car Purchase Researchers.
| Content Affinity | Composition | Index |
| Classic Car Purchase Researchers | 16.50% | 14.23x |
| Discount Shopping | 0.02% | 12.93x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.05% | 12.84x |
| Car Shopping | 3.89% | 11.10x |
| Fire Fighting | 0.03% | 10.26x |
| Motorsport Equipment | 1.09% | 9.87x |
| Car Keys, Locks & Remotes | 0.03% | 9.53x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.02% | 9.43x |
| Motorsports | 0.18% | 9.02x |
| Gun Enthusiast - Rifles & Ammo | 0.45% | 9.01x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Content Affinity attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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DEMOGRAPHICS
The Model Building Hobbyists audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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