Explore the Model Building Hobbyists Audience
Below you'll find more information about the Model Building Hobbyists audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Model Building Hobbyists audience.
INTERESTS
The Model Building Hobbyists audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Model Building Hobbyists audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 36.12% | 22.36x |
| Car Collector Enthusiasts | 35.18% | 21.06x |
| Auto Repair Researchers | 34.31% | 20.49x |
| Car Enthusiasts | 31.22% | 20.16x |
| Ford Mustang Enthusiasts | 33.98% | 19.70x |
| Automotive Industry | 31.16% | 19.69x |
| Corvette Enthusiasts | 33.00% | 18.58x |
| Model Train Enthusiasts | 31.10% | 17.82x |
| In-Market Car Shoppers | 32.42% | 17.59x |
| Online Auto Shoppers | 29.00% | 17.32x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Interest attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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APPAREL RETAILERS
The Model Building Hobbyists audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Model Building Hobbyists audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.25x |
| Chicos | 0.04% | 1.17x |
| Carhartt | 0.18% | 1.06x |
| Eddie Bauer | 0.01% | 1.01x |
| Gymboree | 0.02% | 1.00x |
| Intermix | 0.01% | 1.00x |
| Journeys | 0.02% | 0.99x |
| Abercrombie & Fitch | 0.01% | 0.97x |
| Hollister | 0.01% | 0.96x |
| Ralph Lauren | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Location attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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WEBSITES
The Model Building Hobbyists audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Model Building Hobbyists audience is replicarz.com.
| Website | Composition | Index |
| replicarz.com | 0.08% | 84.97x |
| 3000toys.com | 0.94% | 84.47x |
| autoworldstore.com | 0.53% | 84.25x |
| diecastxchange.com | 0.12% | 84.18x |
| dhsdiecast.com | 0.10% | 79.72x |
| code3firetrucks.com | 0.07% | 77.17x |
| speedgear.com | 0.28% | 76.23x |
| aikensairplanes.com | 0.21% | 76.19x |
| corvettereport.com | 0.07% | 73.59x |
| megahobby.com | 1.37% | 72.87x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Web attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Model Building Hobbyists audience is Hobby Vehicles.
| Content Affinity | Composition | Index |
| Hobby Vehicles | 4.37% | 23.67x |
| Hobby Drones & Remote-Controlled Cars | 2.16% | 19.24x |
| Classic Car Purchase Researchers | 22.66% | 17.90x |
| Flags & Trump | 0.19% | 16.68x |
| Auto Body Upkeep & Repair Researchers | 7.42% | 16.37x |
| Motorcycles & Snowmobiles | 5.52% | 16.20x |
| Motorcycle Racing Researchers | 0.91% | 15.96x |
| Motorsport Equipment | 7.50% | 14.81x |
| Car Keys, Locks & Remotes | 8.61% | 14.70x |
| Private Aviation | 6.41% | 14.54x |
Composition Percentage:
The overlap percentage between the Model Building Hobbyists audience and the Content Affinity attribute.
Index: A comparison of the Model Building Hobbyists audience to the internet population.
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DEMOGRAPHICS
The Model Building Hobbyists audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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