Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 47.25% 49.74x
Western Canada Skiers and Snowboarders 30.38% 37.25x
Tahoe Skiers and Snowboarders 29.28% 33.66x
Oregon Ducks Fans 24.94% 33.51x
Washington Skiers and Snowboarders 31.29% 32.34x
Camping Enthusiasts 28.64% 30.80x
Travel Book Readers 25.15% 29.78x
Gonzaga Bulldogs Fans 24.50% 29.70x
Nature and Outdoors Book Readers 23.54% 28.81x
Ski House Second Home Owners 25.16% 28.76x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is REI.

Location Composition Index
REI 0.03% 1.99x
Columbia 0.02% 1.69x
Patagonia 0.02% 1.58x
Buckle 0.25% 1.55x
The North Face 0.03% 1.50x
Dressbarn 0.07% 1.49x
Bonobos 0.08% 1.43x
Carhartt 0.01% 1.25x
Chicos 0.07% 1.24x
Mens Wearhouse 0.51% 1.20x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is boiseweekly.com.

Website Composition Index
boiseweekly.com 1.60% 83.41x
visitspokane.com 2.06% 79.81x
idahopress.com 2.61% 73.69x
visitidaho.org 4.68% 72.26x
utahoutdooractivities.com 1.35% 69.13x
idahostatesman.com 14.21% 62.14x
postregister.com 1.10% 61.00x
standard.net 1.32% 60.11x
wa.gov 2.68% 59.97x
argusobserver.com 1.71% 59.80x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 9.89% 35.71x
Idaho Cluster 16.54% 34.85x
Backpacking 11.87% 23.41x
Winter Sports & Gear 3.90% 21.13x
San Francisco Tourism 3.01% 19.81x
Utah Cluster 13.75% 19.16x
Pacific Northwest Sports & News Cluster 14.60% 17.71x
Colorado Snow 5.39% 16.92x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.26% 16.14x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.50% 16.03x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female