Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 37.31% 20.79x
Oregon Ducks Fans 21.43% 18.37x
Travel Book Readers 18.29% 17.58x
Gonzaga Bulldogs Fans 25.54% 16.94x
Western Canada Skiers and Snowboarders 23.32% 16.21x
Nature and Outdoors Book Readers 16.04% 16.15x
Camping Enthusiasts 21.50% 16.12x
Vacation Rental Accommodation Researchers 16.41% 15.99x
Tahoe Skiers and Snowboarders 24.56% 15.90x
Ski House Second Home Owners 19.97% 15.83x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.89x
Maurices 0.05% 1.75x
Carhartt 0.28% 1.45x
Buckle 0.03% 1.30x
Victoria's Secret 0.04% 1.25x
American Eagle Outfitters 0.02% 1.25x
Dressbarn 0.02% 1.22x
Zumiez 0.02% 1.20x
Gap 0.02% 1.18x
Banana Republic 0.02% 1.17x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahostatesman.com.

Website Composition Index
idahostatesman.com 22.56% 47.18x
idahopress.com 2.69% 46.00x
localnews8.com 6.55% 44.21x
idahostatejournal.com 2.90% 35.72x
postregister.com 2.33% 35.28x
yellowstonepark.com 4.57% 33.61x
kmvt.com 2.17% 32.28x
wsdot.com 2.02% 30.97x
spokesman.com 2.36% 30.60x
kivitv.com 4.56% 29.76x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 14.16% 26.06x
National Parks 0.51% 23.42x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 23.14x
Winter Sports & Gear 0.51% 15.92x
Pacific Northwest Sports & News Cluster 8.07% 15.47x
Networking Marketing 0.06% 12.66x
Pacific Northwest Information Research Cluster 19.46% 11.96x
Colorado Snow 1.24% 11.71x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.32% 11.14x
Backpacking 5.54% 11.08x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female