Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 3.3 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 47.90% 22.86x
Western Canada Skiers and Snowboarders 31.15% 16.11x
Oregon Ducks Fans 25.78% 15.79x
Washington Skiers and Snowboarders 32.72% 15.48x
Tahoe Skiers and Snowboarders 33.16% 14.94x
Camping Enthusiasts 27.05% 14.65x
Ski House Second Home Owners 24.08% 14.54x
Gonzaga Bulldogs Fans 23.60% 14.48x
Travel Industry 24.41% 14.12x
Phoenix Trip Planners 24.75% 13.98x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Columbia.

Location Composition Index
Columbia 0.01% 2.07x
REI 0.02% 1.97x
Patagonia 0.01% 1.61x
Lorna Jane 0.01% 1.60x
The North Face 0.02% 1.60x
Carhartt 0.23% 1.41x
Gymboree 0.03% 1.26x
Eddie Bauer 0.01% 1.20x
Free People 0.01% 1.15x
Dressbarn 0.03% 1.09x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahostatesman.com.

Website Composition Index
idahostatesman.com 8.81% 55.31x
traveloregon.com 4.77% 49.30x
oregonstateparks.org 5.96% 45.13x
localnews8.com 4.86% 37.99x
spokesman.com 3.04% 37.49x
utah.com 7.06% 37.23x
yellowstonepark.com 3.17% 36.90x
mcmenamins.com 3.26% 36.22x
krem.com 3.62% 35.69x
outdoorproject.com 7.63% 35.69x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 11.46% 30.52x
National Parks 9.09% 27.15x
Utah Cluster 12.25% 16.20x
Backpacking 12.40% 16.16x
Winter Sports & Gear 3.37% 14.79x
Pacific Northwest Sports & News Cluster 12.85% 14.25x
Pacific Northwest Information Research Cluster 13.53% 13.60x
San Francisco Tourism 3.16% 13.15x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 7.49% 12.80x
Colorado Snow 5.41% 12.31x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000