Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 2.2 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 15.98% 22.23x
Oregon Trip Planners 34.82% 20.99x
Oregon Ducks Fans 17.06% 19.70x
Home and Garden TV Fans 9.63% 17.70x
Travel Book Readers 11.02% 17.53x
Wyoming Cowboys Fans 16.91% 16.76x
Gonzaga Bulldogs Fans 21.97% 16.54x
RV Owners and Upgraders 19.43% 16.41x
Camping Enthusiasts 15.07% 15.60x
Costco Deal Blog Readers 9.43% 15.51x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.72x
Maurices 0.04% 1.57x
Carhartt 0.21% 1.47x
Buckle 0.02% 1.41x
American Eagle Outfitters 0.01% 1.23x
Banana Republic 0.01% 1.18x
Lane Bryant 0.01% 1.15x
Journeys 0.02% 1.12x
Old Navy 0.02% 1.08x
White House Black Market 0.01% 1.08x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahostatesman.com.

Website Composition Index
idahostatesman.com 21.67% 55.06x
idahosports.com 1.67% 49.61x
idahopress.com 4.58% 49.13x
localnews8.com 9.56% 45.54x
postregister.com 2.62% 42.39x
idahostatejournal.com 5.28% 37.93x
kivitv.com 3.82% 37.58x
kmvt.com 2.28% 37.25x
yellowstonepark.com 3.57% 36.20x
idahonews.com 7.70% 36.01x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 14.63% 29.86x
National Parks 0.19% 21.66x
Pacific Northwest Sports & News Cluster 5.46% 17.80x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 13.32x
Winter Sports & Gear 0.24% 13.18x
Pacific Northwest Information Research Cluster 18.01% 12.76x
Survival Guides 0.10% 12.40x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.43% 11.37x
Utah Cluster 6.91% 10.93x
Shoes & Accessories 0.02% 10.55x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female