Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 1.9 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 13.09% 24.77x
Oregon Trip Planners 35.41% 22.88x
Oregon Ducks Fans 14.06% 22.02x
Home and Garden TV Fans 6.28% 21.45x
Travel Book Readers 6.84% 20.03x
Gonzaga Bulldogs Fans 21.84% 19.52x
Ski and Snowboard Enthusiasts 14.35% 19.07x
Wyoming Cowboys Fans 15.21% 18.75x
Bargain Shopping Researchers 4.61% 18.56x
Seattle Trip Planners 18.77% 17.86x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.06% 1.70x
Lululemon 0.01% 1.25x
White House Black Market 0.02% 1.22x
Victoria's Secret 0.02% 1.21x
Urban Outfitters 0.02% 1.20x
Journeys 0.03% 1.16x
Mens Wearhouse 0.01% 1.13x
Chicos 0.02% 1.04x
Talbots 0.01% 0.99x
Old Navy 0.02% 0.97x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahostatesman.com.

Website Composition Index
idahostatesman.com 15.16% 67.56x
localnews8.com 8.64% 59.38x
idahopress.com 4.82% 58.64x
rexburgstandardjournal.com 1.10% 56.87x
idahosports.com 2.04% 56.51x
postregister.com 2.69% 51.89x
idahostatejournal.com 5.27% 45.86x
yellowstonepark.com 3.46% 45.80x
kivitv.com 3.48% 43.05x
kmvt.com 2.23% 42.10x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 14.10% 32.91x
National Parks 0.17% 24.30x
Pacific Northwest Sports & News Cluster 4.70% 18.23x
Winter Sports & Gear 0.12% 14.85x
Pacific Northwest Information Research Cluster 17.84% 13.54x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 13.47x
Utah Cluster 6.99% 12.53x
Survival Guides 0.06% 11.95x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.99% 11.82x
Pac 12 Sports 1.08% 10.81x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female