Explore the Montana and Idaho Trip Planners Audience
Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.
INTERESTS
The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 13.09% | 24.77x |
| Oregon Trip Planners | 35.41% | 22.88x |
| Oregon Ducks Fans | 14.06% | 22.02x |
| Home and Garden TV Fans | 6.28% | 21.45x |
| Travel Book Readers | 6.84% | 20.03x |
| Gonzaga Bulldogs Fans | 21.84% | 19.52x |
| Ski and Snowboard Enthusiasts | 14.35% | 19.07x |
| Wyoming Cowboys Fans | 15.21% | 18.75x |
| Bargain Shopping Researchers | 4.61% | 18.56x |
| Seattle Trip Planners | 18.77% | 17.86x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.06% | 1.70x |
| Lululemon | 0.01% | 1.25x |
| White House Black Market | 0.02% | 1.22x |
| Victoria's Secret | 0.02% | 1.21x |
| Urban Outfitters | 0.02% | 1.20x |
| Journeys | 0.03% | 1.16x |
| Mens Wearhouse | 0.01% | 1.13x |
| Chicos | 0.02% | 1.04x |
| Talbots | 0.01% | 0.99x |
| Old Navy | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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WEBSITES
The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahostatesman.com.
| Website | Composition | Index |
| idahostatesman.com | 15.16% | 67.56x |
| localnews8.com | 8.64% | 59.38x |
| idahopress.com | 4.82% | 58.64x |
| rexburgstandardjournal.com | 1.10% | 56.87x |
| idahosports.com | 2.04% | 56.51x |
| postregister.com | 2.69% | 51.89x |
| idahostatejournal.com | 5.27% | 45.86x |
| yellowstonepark.com | 3.46% | 45.80x |
| kivitv.com | 3.48% | 43.05x |
| kmvt.com | 2.23% | 42.10x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 14.10% | 32.91x |
| National Parks | 0.17% | 24.30x |
| Pacific Northwest Sports & News Cluster | 4.70% | 18.23x |
| Winter Sports & Gear | 0.12% | 14.85x |
| Pacific Northwest Information Research Cluster | 17.84% | 13.54x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.07% | 13.47x |
| Utah Cluster | 6.99% | 12.53x |
| Survival Guides | 0.06% | 11.95x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 6.99% | 11.82x |
| Pac 12 Sports | 1.08% | 10.81x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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