Explore the Montana and Idaho Trip Planners Audience
Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.
INTERESTS
The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 47.25% | 49.74x |
| Western Canada Skiers and Snowboarders | 30.38% | 37.25x |
| Tahoe Skiers and Snowboarders | 29.28% | 33.66x |
| Oregon Ducks Fans | 24.94% | 33.51x |
| Washington Skiers and Snowboarders | 31.29% | 32.34x |
| Camping Enthusiasts | 28.64% | 30.80x |
| Travel Book Readers | 25.15% | 29.78x |
| Gonzaga Bulldogs Fans | 24.50% | 29.70x |
| Nature and Outdoors Book Readers | 23.54% | 28.81x |
| Ski House Second Home Owners | 25.16% | 28.76x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.99x |
| Columbia | 0.02% | 1.69x |
| Patagonia | 0.02% | 1.58x |
| Buckle | 0.25% | 1.55x |
| The North Face | 0.03% | 1.50x |
| Dressbarn | 0.07% | 1.49x |
| Bonobos | 0.08% | 1.43x |
| Carhartt | 0.01% | 1.25x |
| Chicos | 0.07% | 1.24x |
| Mens Wearhouse | 0.51% | 1.20x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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WEBSITES
The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is boiseweekly.com.
| Website | Composition | Index |
| boiseweekly.com | 1.60% | 83.41x |
| visitspokane.com | 2.06% | 79.81x |
| idahopress.com | 2.61% | 73.69x |
| visitidaho.org | 4.68% | 72.26x |
| utahoutdooractivities.com | 1.35% | 69.13x |
| idahostatesman.com | 14.21% | 62.14x |
| postregister.com | 1.10% | 61.00x |
| standard.net | 1.32% | 60.11x |
| wa.gov | 2.68% | 59.97x |
| argusobserver.com | 1.71% | 59.80x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 9.89% | 35.71x |
| Idaho Cluster | 16.54% | 34.85x |
| Backpacking | 11.87% | 23.41x |
| Winter Sports & Gear | 3.90% | 21.13x |
| San Francisco Tourism | 3.01% | 19.81x |
| Utah Cluster | 13.75% | 19.16x |
| Pacific Northwest Sports & News Cluster | 14.60% | 17.71x |
| Colorado Snow | 5.39% | 16.92x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.26% | 16.14x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 8.50% | 16.03x |
Composition Percentage:
The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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