Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 44.57% 23.14x
Tahoe Skiers and Snowboarders 32.31% 18.10x
Oregon Ducks Fans 26.39% 17.51x
Gonzaga Bulldogs Fans 27.30% 17.17x
Western Canada Skiers and Snowboarders 23.54% 17.09x
Camping Enthusiasts 25.53% 17.04x
Travel Book Readers 23.36% 16.60x
Ski House Second Home Owners 22.48% 16.60x
Nature and Outdoors Book Readers 21.69% 16.55x
Work Hard, Play Hard Travelers 22.74% 16.12x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.74x
Carhartt 0.22% 1.60x
Victoria's Secret 0.01% 1.29x
Mens Wearhouse 0.01% 1.19x
Old Navy 0.01% 1.17x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is visitidaho.org.

Website Composition Index
visitidaho.org 1.60% 50.74x
oregonstateparks.org 2.68% 46.90x
traveloregon.com 3.19% 45.31x
idahopress.com 3.12% 44.30x
visitsaltlake.com 1.89% 44.26x
rexburgstandardjournal.com 1.01% 40.77x
utah.com 3.61% 40.49x
idahostatesman.com 24.22% 39.00x
regence.com 1.19% 38.11x
ldsliving.com 1.20% 38.07x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 2.67% 27.56x
Idaho Cluster 17.30% 24.83x
Colorado Snow 1.79% 17.11x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.17% 16.54x
San Francisco Tourism 0.42% 16.03x
Winter Sports & Gear 1.55% 15.97x
Cars, Travel & Food 0.03% 15.67x
Southern California Cluster 0.15% 15.11x
Pac 12 Sports 0.60% 15.04x
Pacific Northwest Sports & News Cluster 10.98% 15.03x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female