Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 49.06% 40.12x
Western Canada Skiers and Snowboarders 31.27% 31.72x
Tahoe Skiers and Snowboarders 31.33% 28.37x
Oregon Ducks Fans 25.58% 27.77x
Washington Skiers and Snowboarders 31.98% 27.26x
Camping Enthusiasts 27.65% 26.99x
Travel Book Readers 26.22% 25.88x
Ski House Second Home Owners 24.64% 25.22x
Gonzaga Bulldogs Fans 23.86% 24.80x
Nature and Outdoors Book Readers 24.11% 24.47x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is The North Face.

Location Composition Index
The North Face 0.03% 2.26x
Patagonia 0.03% 1.66x
REI 0.02% 1.42x
Free People 0.02% 1.37x
Buckle 0.10% 1.31x
Bonobos 0.03% 1.16x
Dressbarn 0.04% 1.15x
Columbia 0.01% 1.10x
Mens Wearhouse 0.38% 1.06x
Banana Republic 0.03% 1.01x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is boiseweekly.com.

Website Composition Index
boiseweekly.com 1.69% 76.22x
visitspokane.com 2.04% 74.50x
visitidaho.org 4.58% 68.54x
idahopress.com 2.63% 68.29x
utahoutdooractivities.com 1.31% 65.07x
idahoednews.org 1.00% 59.22x
postregister.com 1.06% 58.48x
idahostatesman.com 14.11% 57.27x
utahvalley.com 1.04% 56.49x
argusobserver.com 1.56% 55.00x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 8.48% 34.00x
Idaho Cluster 13.96% 33.30x
Backpacking 11.94% 21.83x
Winter Sports & Gear 3.90% 19.22x
San Francisco Tourism 2.97% 19.07x
Utah Cluster 12.12% 18.30x
Pacific Northwest Sports & News Cluster 13.36% 17.30x
Colorado Snow 5.25% 16.73x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.53% 15.24x
Tahoe & Reno Tourism 4.91% 14.59x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female