Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 4.3 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 45.31% 24.70x
Western Canada Skiers and Snowboarders 23.61% 20.09x
Tahoe Skiers and Snowboarders 34.93% 18.65x
Oregon Ducks Fans 25.46% 18.00x
Camping Enthusiasts 27.29% 17.68x
Travel Book Readers 23.69% 17.53x
Nature and Outdoors Book Readers 22.75% 17.19x
Telluride Trip Planners 27.57% 16.96x
Work Hard, Play Hard Travelers 25.02% 16.92x
Ski House Second Home Owners 25.23% 16.88x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.81x
Mens Wearhouse 0.02% 1.49x
Old Navy 0.01% 1.13x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is visitspokane.com.

Website Composition Index
visitspokane.com 1.06% 50.89x
visitidaho.org 2.16% 47.95x
oregonstateparks.org 3.51% 43.21x
idahopress.com 2.51% 42.04x
traveloregon.com 4.22% 42.02x
visitsaltlake.com 2.43% 39.94x
utah.com 4.85% 37.61x
idahostatesman.com 20.45% 36.79x
usparklodging.com 1.18% 36.00x
argusobserver.com 1.24% 35.09x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 3.51% 27.91x
Idaho Cluster 15.68% 24.79x
San Francisco Tourism 0.69% 17.06x
Colorado Snow 2.22% 16.91x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 16.17x
Backpacking 5.71% 15.77x
Winter Sports & Gear 1.89% 15.47x
Southern California Tourism 1.68% 14.90x
Pacific Northwest Sports & News Cluster 10.65% 14.68x
Southern California Cluster 0.26% 14.04x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female