Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 48.12% 31.67x
Western Canada Skiers and Snowboarders 26.73% 25.54x
Tahoe Skiers and Snowboarders 34.74% 23.44x
Travel Book Readers 28.18% 22.64x
Camping Enthusiasts 29.41% 22.58x
Oregon Ducks Fans 26.59% 22.46x
Telluride Trip Planners 29.92% 22.02x
Nature and Outdoors Book Readers 25.35% 21.55x
Road Trip Planners 29.58% 21.43x
San Diego Activities Researchers 27.16% 21.05x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.73x
Carhartt 0.08% 1.63x
The North Face 0.02% 1.59x
Eddie Bauer 0.03% 1.53x
REI 0.02% 1.52x
Chicos 0.06% 1.42x
Columbia 0.01% 1.38x
Madewell 0.01% 1.36x
Free People 0.02% 1.27x
Lululemon 0.04% 1.23x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is visitspokane.com.

Website Composition Index
visitspokane.com 1.37% 52.85x
idahopress.com 1.47% 51.85x
visitidaho.org 3.24% 49.64x
idahostatesman.com 13.86% 43.59x
visitutah.com 1.95% 41.82x
traveloregon.com 5.75% 40.72x
oregonstateparks.org 5.11% 40.01x
wa.gov 1.41% 39.80x
argusobserver.com 1.38% 39.21x
visitsaltlake.com 3.12% 37.67x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 5.30% 26.34x
Idaho Cluster 11.92% 24.30x
San Francisco Tourism 1.55% 17.28x
Backpacking 6.55% 17.03x
Winter Sports & Gear 2.08% 15.69x
Colorado Snow 3.30% 15.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 14.55x
Pacific Northwest Sports & News Cluster 9.89% 14.54x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.17% 13.64x
Utah Cluster 9.91% 13.48x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female