Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 49.80% 29.89x
Western Canada Skiers and Snowboarders 29.36% 23.68x
Tahoe Skiers and Snowboarders 35.81% 21.79x
Oregon Ducks Fans 27.63% 21.21x
Camping Enthusiasts 30.27% 20.75x
Travel Book Readers 29.08% 20.69x
Telluride Trip Planners 28.81% 19.97x
Nature and Outdoors Book Readers 26.65% 19.95x
Road Trip Planners 29.86% 19.57x
San Diego Activities Researchers 28.04% 19.35x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is REI.

Location Composition Index
REI 0.03% 1.84x
The North Face 0.03% 1.66x
Patagonia 0.02% 1.59x
Buckle 0.31% 1.41x
Columbia 0.02% 1.38x
Bonobos 0.09% 1.37x
Eddie Bauer 0.03% 1.23x
Mens Wearhouse 0.49% 1.23x
White House Black Market 0.34% 1.22x
Lululemon 0.04% 1.16x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is boiseweekly.com.

Website Composition Index
boiseweekly.com 1.20% 50.39x
visitspokane.com 1.72% 48.90x
idahopress.com 1.95% 48.13x
visitidaho.org 4.12% 44.83x
utahoutdooractivities.com 1.17% 44.14x
wa.gov 1.89% 41.81x
idahostatesman.com 13.64% 40.42x
argusobserver.com 1.50% 37.84x
mcmenamins.com 2.27% 37.47x
postregister.com 1.10% 37.42x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 6.34% 23.30x
Idaho Cluster 11.69% 21.87x
Backpacking 7.74% 15.66x
Winter Sports & Gear 2.47% 14.99x
San Francisco Tourism 1.96% 14.98x
Utah Cluster 10.07% 13.04x
Pacific Northwest Sports & News Cluster 10.72% 12.97x
Colorado Snow 3.87% 12.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 12.85x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 12.19x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female