MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 2.9 Million Devices

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Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest	Composition	Index
Oregon Trip Planners	39.43%	21.32x
Oregon Ducks Fans	22.86%	19.06x
Travel Book Readers	18.72%	18.66x
Gonzaga Bulldogs Fans	26.16%	18.15x
Nature and Outdoors Book Readers	17.71%	17.39x
Vacation Rental Accommodation Researchers	17.31%	17.31x
Camping Enthusiasts	22.57%	17.30x
Tahoe Skiers and Snowboarders	26.31%	17.26x
Ski House Second Home Owners	20.67%	17.18x
San Diego Activities Researchers	17.53%	17.17x

Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.

Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Carhartt.

Location	Composition	Index
Carhartt	0.06%	1.35x

Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.

Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahopress.com.

Website	Composition	Index
idahopress.com	2.53%	44.11x
idahostatesman.com	23.22%	43.95x
localnews8.com	6.45%	42.42x
idahostatejournal.com	2.83%	33.84x
yellowstonepark.com	3.78%	32.80x
kpvi.com	1.20%	32.27x
kmvt.com	2.28%	30.58x
postregister.com	2.41%	30.37x
opb.org	1.27%	29.37x
outdoorproject.com	1.16%	28.60x

Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.

Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.

Content Affinity	Composition	Index
Idaho Cluster	14.08%	26.81x
National Parks	0.69%	26.09x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.07%	23.59x
Pacific Northwest Sports & News Cluster	8.07%	16.58x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.12%	15.72x
Winter Sports & Gear	0.66%	14.94x
San Francisco Tourism	0.08%	13.63x
Homeschooling	0.03%	13.07x
Pacific Northwest Information Research Cluster	19.84%	12.86x
Costumes	0.02%	12.58x

Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female