Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 8.70% 22.95x
Oregon Ducks Fans 14.10% 18.65x
Seattle Trip Planners 18.97% 18.52x
Oregon Trip Planners 37.27% 18.29x
Egypt Trip Planners 8.35% 17.77x
Wyoming Cowboys Fans 9.50% 17.23x
Home and Garden TV Fans 5.89% 16.30x
Country Home Decorators 3.75% 16.11x
Recipe Researchers 4.74% 16.08x
San Francisco Activities Researchers 5.73% 15.82x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.95x
Maurices 0.03% 1.39x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahostatesman.com.

Website Composition Index
idahostatesman.com 12.27% 57.55x
localnews8.com 7.60% 54.74x
idahopress.com 3.51% 51.12x
idahosports.com 1.86% 48.97x
postregister.com 1.64% 46.54x
yellowstonepark.com 2.08% 41.12x
idahostatejournal.com 3.91% 40.87x
kmvt.com 1.26% 36.49x
standard.net 1.90% 33.74x
krem.com 13.82% 33.69x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 10.54% 25.54x
National Parks 0.07% 20.24x
Pacific Northwest Sports & News Cluster 3.17% 14.96x
Pacific Northwest Information Research Cluster 17.51% 11.96x
Utah Cluster 4.71% 11.55x
Scuba Diving 0.03% 11.29x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.39% 10.68x
Comedy Content 0.06% 9.59x
Hometown Livability 1.21% 9.29x
Pac 12 Sports 0.84% 8.47x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female