Dstillery Audiences

MONTANA AND IDAHO TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Montana and Idaho Trip Planners Audience

Below you'll find more information about the Montana and Idaho Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Montana and Idaho Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Montana and Idaho Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Montana and Idaho Trip Planners audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 38.08% 20.75x
Oregon Ducks Fans 20.79% 18.25x
Travel Book Readers 16.71% 17.57x
Gonzaga Bulldogs Fans 24.04% 17.39x
RV Owners and Upgraders 23.27% 16.37x
Home and Garden TV Fans 15.00% 16.17x
Nature and Outdoors Book Readers 15.97% 16.03x
Camping Enthusiasts 20.11% 15.71x
Costco Deal Blog Readers 14.80% 15.45x
Vacation Rental Accommodation Researchers 13.51% 15.40x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Interest attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Montana and Idaho Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Montana and Idaho Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.50x
Maurices 0.05% 1.48x
Eddie Bauer 0.01% 1.33x
Chicos 0.02% 1.31x
Forever 21 0.01% 1.30x
Gymboree 0.02% 1.27x
American Eagle Outfitters 0.02% 1.23x
Zumiez 0.02% 1.20x
Old Navy 0.04% 1.17x
Gap 0.02% 1.16x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Location attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Montana and Idaho Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Montana and Idaho Trip Planners audience is idahostatesman.com.

Website Composition Index
idahostatesman.com 23.00% 50.69x
idahopress.com 2.81% 48.33x
localnews8.com 6.98% 45.05x
argusobserver.com 1.06% 43.27x
postregister.com 2.22% 38.68x
idahostatejournal.com 3.15% 38.24x
yellowstonepark.com 4.48% 36.85x
kmvt.com 2.15% 33.84x
spokesman.com 1.49% 33.63x
kivitv.com 4.45% 33.28x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Web attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Montana and Idaho Trip Planners audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 14.01% 26.33x
National Parks 0.29% 19.96x
Pacific Northwest Sports & News Cluster 7.44% 15.33x
Winter Sports & Gear 0.25% 12.60x
Pacific Northwest Information Research Cluster 18.71% 12.06x
Backpacking 4.37% 10.93x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.96% 10.37x
Utah Cluster 7.78% 10.12x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 10.04x
Survival Guides 0.10% 9.82x
Composition Percentage: The overlap percentage between the Montana and Idaho Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Montana and Idaho Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Montana and Idaho Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female