Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 46.76% 28.59x
Tax Filers 41.19% 25.82x
Tax Policy Researchers 43.76% 25.20x
Moving Services Shoppers 46.45% 25.03x
Budget Grocery Shoppers 37.98% 24.32x
Retired Health Insurance Researchers 36.44% 23.61x
Realtors & Real Estate Researchers 32.02% 23.13x
Retirees 34.96% 23.04x
First Aid Researchers 35.29% 22.61x
Spa and Pool Owners 34.58% 22.57x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.12x
Belk 0.02% 1.12x
Express Outlets 0.00% 1.11x
Dressbarn 0.04% 1.08x
Carhartt 0.17% 1.00x
Lane Bryant 0.03% 1.00x
Banana Republic 0.04% 0.99x
Columbia 0.01% 0.99x
Old Navy 0.05% 0.99x
LOFT 0.03% 0.98x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 1.87% 96.48x
thedailylife.com 1.14% 72.78x
healthination.com 1.05% 66.54x
ml.com 2.03% 58.77x
newhomesource.com 2.31% 57.11x
howlifeworks.com 1.13% 57.10x
hhgregg.com 2.30% 55.75x
bbb.org 10.96% 55.21x
moneymorning.com 1.39% 53.81x
knowyouroptions.com 1.87% 53.29x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.24% 20.68x
ISPs & Local Services 0.23% 18.63x
Low Budget Shoppers 4.13% 16.90x
Discount Shopping 10.02% 16.88x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.79% 16.78x
Home Improvement Contractor 3.60% 16.67x
As Seen On TV Products 0.18% 16.30x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 15.09x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.50% 15.04x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.04% 14.14x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female