Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Union Researchers.

Interest Composition Index
Credit Union Researchers 47.25% 49.80x
Credit Score Researchers 54.00% 49.11x
Auto Insurance Shoppers 45.79% 48.67x
Budget Grocery Shoppers 34.16% 45.90x
Retired Health Insurance Researchers 33.21% 44.73x
Tax Filers 40.02% 44.08x
Moving Services Shoppers 43.81% 42.41x
Tax Policy Researchers 40.28% 42.33x
Retirees 32.08% 40.76x
Spa and Pool Owners 35.04% 39.76x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.51x
Belk 0.01% 1.44x
Mens Wearhouse 0.57% 1.34x
Johnston and Murphy 0.16% 1.25x
Buckle 0.19% 1.23x
Lane Bryant 0.05% 1.21x
Abercrombie & Fitch 0.05% 1.19x
Ann Taylor 0.03% 1.16x
Gymboree 0.06% 1.15x
White House Black Market 0.22% 1.13x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 1.13% 97.45x
knowyouroptions.com 1.32% 66.07x
newhomesource.com 1.63% 65.36x
detonate.com 2.09% 64.19x
ml.com 1.43% 63.84x
hhgregg.com 1.62% 60.19x
rightbrainnews.com 1.05% 59.36x
bbb.org 7.60% 58.85x
whatscheaper.com 1.08% 57.02x
nissanusa.com 1.93% 55.65x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.41% 28.73x
ISPs & Local Services 0.14% 27.23x
Discount Shopping 7.14% 24.47x
Home Improvement Contractor 2.54% 23.90x
Low Budget Shoppers 2.78% 22.68x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 22.05x
As Seen On TV Products 0.15% 21.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 21.14x
Assorted Topics (Cooking, Games, Viral Media) 0.22% 20.19x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.26% 19.88x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female