Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 46.63% 54.47x
Credit Score Researchers 55.60% 52.20x
Credit Union Researchers 51.20% 51.25x
Budget Grocery Shoppers 34.75% 49.96x
Tax Filers 40.42% 49.43x
Retired Health Insurance Researchers 33.66% 48.77x
Tax Policy Researchers 42.23% 47.15x
Moving Services Shoppers 46.43% 46.79x
Retirees 33.51% 44.91x
Spa and Pool Owners 36.15% 43.86x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.42x
Mens Wearhouse 0.43% 1.25x
Johnston and Murphy 0.07% 1.14x
American Eagle Outfitters 0.03% 1.12x
Buckle 0.09% 1.12x
Lane Bryant 0.04% 1.08x
Gymboree 0.02% 1.08x
Old Navy 0.05% 1.05x
The Childrens Place 0.03% 1.05x
LOFT 0.05% 1.05x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 1.22% 84.76x
knowyouroptions.com 1.42% 56.99x
newhomesource.com 1.73% 56.64x
ml.com 1.52% 55.87x
detonate.com 2.16% 55.75x
hhgregg.com 1.71% 52.84x
bbb.org 8.06% 51.94x
rightbrainnews.com 1.08% 51.63x
moneymorning.com 1.01% 50.74x
whatscheaper.com 1.14% 49.44x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.53% 29.99x
ISPs & Local Services 0.15% 27.30x
Discount Shopping 7.56% 24.82x
Home Improvement Contractor 2.74% 24.61x
Low Budget Shoppers 3.08% 23.21x
As Seen On TV Products 0.15% 22.21x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 21.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.59% 20.98x
Assorted Topics (Cooking, Games, Viral Media) 0.24% 20.57x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.27% 20.55x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female