Explore the Mortgage Researchers Audience
Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mortgage Researchers audience.
INTERESTS
The Mortgage Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.
| Interest | Composition | Index |
| Credit Score Researchers | 28.15% | 20.26x |
| Credit Union Researchers | 23.92% | 18.67x |
| Home Buyers | 14.05% | 18.14x |
| Financially Aware (COVID-19 related) | 13.90% | 17.47x |
| Auto Insurance Shoppers | 11.67% | 14.73x |
| Self Storage Shoppers | 18.70% | 14.51x |
| Home Goods Supercenter Shoppers | 9.37% | 14.19x |
| Dieters | 11.64% | 14.02x |
| Pain Medication Users | 14.01% | 14.00x |
| Retired Wealthy Assisted Living Researchers | 15.76% | 13.94x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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APPAREL RETAILERS
The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.33x |
| Banana Republic | 0.01% | 1.20x |
| Old Navy | 0.02% | 1.08x |
| White House Black Market | 0.01% | 1.02x |
| Express | 0.01% | 0.98x |
| Journeys | 0.01% | 0.90x |
| Buckle | 0.01% | 0.87x |
| Mens Wearhouse | 0.01% | 0.85x |
| Carhartt | 0.10% | 0.84x |
| The Childrens Place | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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WEBSITES
The Mortgage Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgage Researchers audience is nichetraveler.com.
| Website | Composition | Index |
| nichetraveler.com | 1.15% | 23.37x |
| housingwire.com | 1.21% | 21.34x |
| lonny.com | 6.29% | 20.28x |
| twentydaily.com | 1.53% | 20.16x |
| stylebistro.com | 8.62% | 19.02x |
| culturehook.com | 1.20% | 18.18x |
| likeswifty.com | 1.53% | 18.12x |
| gnd.com | 1.66% | 17.80x |
| weightlossgroove.com | 3.47% | 17.39x |
| mentalflare.com | 3.64% | 16.09x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 0.41% | 14.04x |
| Finance & Accounting Cluster | 3.63% | 11.64x |
| Consumer Rewards | 0.04% | 10.72x |
| Meeting Planning & Hotels | 0.03% | 10.21x |
| Auto Body Upkeep & Repair Researchers | 0.08% | 9.90x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 9.11x |
| Credit Unions & Consumer Protection | 0.03% | 9.11x |
| Nutrition & Diabetic Living | 0.05% | 8.77x |
| Toys Shopping | 0.02% | 8.75x |
| Personal Investment & Advisor Researchers | 1.07% | 8.05x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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DEMOGRAPHICS
The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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