Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 4 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 54.25% 33.66x
Auto Insurance Shoppers 46.14% 32.54x
Credit Union Researchers 49.98% 32.38x
Budget Grocery Shoppers 38.11% 30.54x
Retired Health Insurance Researchers 38.74% 30.23x
Tax Filers 41.90% 29.22x
Big Box Shoppers 40.20% 28.94x
Moving Services Shoppers 45.57% 28.04x
Tax Policy Researchers 41.87% 27.84x
Realtors & Real Estate Researchers 37.20% 27.44x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.41x
Topshop 0.02% 1.38x
White House Black Market 0.37% 1.35x
Mens Wearhouse 0.52% 1.33x
Buckle 0.28% 1.28x
Bonobos 0.08% 1.20x
Express Outlets 0.01% 1.15x
Johnston and Murphy 0.44% 1.14x
Tommy Bahama 0.03% 1.06x
Chicos 0.06% 1.05x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is detonate.com.

Website Composition Index
detonate.com 1.31% 47.02x
smartchoiceshealthyliving.com 1.27% 42.89x
gnc.com 1.01% 42.64x
bbb.org 4.26% 42.21x
nissanusa.com 1.17% 42.08x
countyoffice.org 1.09% 41.02x
aarons.com 1.24% 40.65x
crutchfield.com 1.39% 40.50x
motorcyclistonline.tv 1.01% 39.15x
theupsstore.com 1.07% 38.77x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.08% 21.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.86% 20.73x
Discount Shopping 4.57% 19.05x
Home Improvement Contractor 1.59% 18.45x
Low Budget Shoppers 1.73% 16.79x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.94% 16.53x
Assorted Topics (Cooking, Games, Viral Media) 0.17% 16.47x
As Seen On TV Products 0.09% 16.19x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 14.92x
Rural Living 0.12% 14.56x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male