Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 47.98% 29.44x
Tax Filers 41.38% 26.92x
Retired Health Insurance Researchers 35.64% 26.57x
Tax Policy Researchers 43.55% 26.10x
Moving Services Shoppers 47.39% 25.87x
Budget Grocery Shoppers 39.73% 25.15x
Retirees 33.88% 25.10x
Realtors & Real Estate Researchers 34.63% 24.10x
Spa and Pool Owners 36.40% 24.10x
Pain Medication Users 39.79% 23.79x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.44x
Chicos 0.06% 1.35x
Jos A. Bank Clothiers 0.19% 1.31x
Lane Bryant 0.06% 1.28x
Talbots 0.06% 1.22x
Hollister 0.03% 1.22x
Brooks Brothers 0.04% 1.21x
Columbia 0.01% 1.20x
Michael Kors 0.03% 1.20x
Express Outlets 0.00% 1.20x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 1.42% 100.49x
newhomesource.com 1.93% 65.13x
ml.com 1.68% 64.97x
knowyouroptions.com 1.58% 64.45x
detonate.com 2.31% 64.16x
hhgregg.com 1.91% 62.39x
bbb.org 8.96% 60.82x
moneymorning.com 1.12% 58.89x
gnc.com 2.42% 56.89x
whatscheaper.com 1.26% 56.30x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.80% 22.48x
ISPs & Local Services 0.18% 21.07x
Discount Shopping 8.56% 19.93x
Home Improvement Contractor 3.10% 19.64x
As Seen On TV Products 0.17% 19.25x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.69% 18.26x
Low Budget Shoppers 3.63% 17.57x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.34% 16.56x
Assorted Topics (Cooking, Games, Viral Media) 0.27% 16.45x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 16.33x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female