Explore the Mortgage Researchers Audience
Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Mortgage Researchers audience.
INTERESTS
The Mortgage Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.
| Interest | Composition | Index |
| Credit Score Researchers | 54.25% | 33.66x |
| Auto Insurance Shoppers | 46.14% | 32.54x |
| Credit Union Researchers | 49.98% | 32.38x |
| Budget Grocery Shoppers | 38.11% | 30.54x |
| Retired Health Insurance Researchers | 38.74% | 30.23x |
| Tax Filers | 41.90% | 29.22x |
| Big Box Shoppers | 40.20% | 28.94x |
| Moving Services Shoppers | 45.57% | 28.04x |
| Tax Policy Researchers | 41.87% | 27.84x |
| Realtors & Real Estate Researchers | 37.20% | 27.44x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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APPAREL RETAILERS
The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.33% | 1.41x |
| Topshop | 0.02% | 1.38x |
| White House Black Market | 0.37% | 1.35x |
| Mens Wearhouse | 0.52% | 1.33x |
| Buckle | 0.28% | 1.28x |
| Bonobos | 0.08% | 1.20x |
| Express Outlets | 0.01% | 1.15x |
| Johnston and Murphy | 0.44% | 1.14x |
| Tommy Bahama | 0.03% | 1.06x |
| Chicos | 0.06% | 1.05x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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WEBSITES
The Mortgage Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgage Researchers audience is detonate.com.
| Website | Composition | Index |
| detonate.com | 1.31% | 47.02x |
| smartchoiceshealthyliving.com | 1.27% | 42.89x |
| gnc.com | 1.01% | 42.64x |
| bbb.org | 4.26% | 42.21x |
| nissanusa.com | 1.17% | 42.08x |
| countyoffice.org | 1.09% | 41.02x |
| aarons.com | 1.24% | 40.65x |
| crutchfield.com | 1.39% | 40.50x |
| motorcyclistonline.tv | 1.01% | 39.15x |
| theupsstore.com | 1.07% | 38.77x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgage Researchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.08% | 21.74x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.86% | 20.73x |
| Discount Shopping | 4.57% | 19.05x |
| Home Improvement Contractor | 1.59% | 18.45x |
| Low Budget Shoppers | 1.73% | 16.79x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.94% | 16.53x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.17% | 16.47x |
| As Seen On TV Products | 0.09% | 16.19x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.10% | 14.92x |
| Rural Living | 0.12% | 14.56x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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DEMOGRAPHICS
The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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