Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 28.15% 20.26x
Credit Union Researchers 23.92% 18.67x
Home Buyers 14.05% 18.14x
Financially Aware (COVID-19 related) 13.90% 17.47x
Auto Insurance Shoppers 11.67% 14.73x
Self Storage Shoppers 18.70% 14.51x
Home Goods Supercenter Shoppers 9.37% 14.19x
Dieters 11.64% 14.02x
Pain Medication Users 14.01% 14.00x
Retired Wealthy Assisted Living Researchers 15.76% 13.94x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Gap.

Location Composition Index
Gap 0.01% 1.33x
Banana Republic 0.01% 1.20x
Old Navy 0.02% 1.08x
White House Black Market 0.01% 1.02x
Express 0.01% 0.98x
Journeys 0.01% 0.90x
Buckle 0.01% 0.87x
Mens Wearhouse 0.01% 0.85x
Carhartt 0.10% 0.84x
The Childrens Place 0.01% 0.83x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 1.15% 23.37x
housingwire.com 1.21% 21.34x
lonny.com 6.29% 20.28x
twentydaily.com 1.53% 20.16x
stylebistro.com 8.62% 19.02x
culturehook.com 1.20% 18.18x
likeswifty.com 1.53% 18.12x
gnd.com 1.66% 17.80x
weightlossgroove.com 3.47% 17.39x
mentalflare.com 3.64% 16.09x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.41% 14.04x
Finance & Accounting Cluster 3.63% 11.64x
Consumer Rewards 0.04% 10.72x
Meeting Planning & Hotels 0.03% 10.21x
Auto Body Upkeep & Repair Researchers 0.08% 9.90x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 9.11x
Credit Unions & Consumer Protection 0.03% 9.11x
Nutrition & Diabetic Living 0.05% 8.77x
Toys Shopping 0.02% 8.75x
Personal Investment & Advisor Researchers 1.07% 8.05x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male