Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 31.52% 20.93x
Credit Union Researchers 26.87% 18.60x
Home Buyers 18.44% 18.12x
Financially Aware (COVID-19 related) 17.13% 18.11x
Moving Services Shoppers 24.63% 15.87x
Retired Health Insurance Researchers 17.07% 15.81x
Flight and Hotel Shoppers 20.87% 15.65x
Self Storage Shoppers 24.21% 15.62x
Auto Insurance Shoppers 14.97% 15.27x
Ink & Toner Shoppers 20.91% 14.61x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.30x
Express 0.02% 1.27x
Gap 0.02% 1.25x
The Childrens Place 0.03% 1.25x
Talbots 0.01% 1.21x
Buckle 0.02% 1.16x
LOFT 0.02% 1.16x
Victoria's Secret 0.03% 1.15x
Dressbarn 0.02% 1.15x
White House Black Market 0.02% 1.11x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is blitzlift.com.

Website Composition Index
blitzlift.com 1.23% 30.19x
hotwire.com 1.50% 24.87x
greeningz.com 1.10% 23.94x
likeswifty.com 2.39% 22.08x
nerdwallet.com 1.71% 21.84x
housingwire.com 2.91% 21.18x
therapyjoker.com 1.38% 21.07x
mentalflare.com 3.29% 20.62x
nichetraveler.com 1.68% 20.55x
loanpride.com 1.11% 20.01x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.77% 15.35x
Fashion & Retail 0.12% 13.01x
Cuba & Mexico Media 0.05% 12.83x
Bathrooms & Plumbing 0.05% 12.83x
Finance & Accounting Cluster 3.79% 12.67x
Oil & Energy 0.13% 11.59x
Professional Audio Visual 0.02% 11.40x
Credit Unions & Consumer Protection 0.05% 11.40x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 10.60x
Auto Tires & Parts Repair Researchers 0.12% 10.55x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male