Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 42.35% 24.43x
Credit Union Researchers 37.42% 20.52x
Home Buyers 28.78% 19.10x
Auto Insurance Shoppers 28.09% 18.74x
Moving Services Shoppers 35.81% 18.72x
Flight and Hotel Shoppers 31.26% 17.98x
Retired Health Insurance Researchers 28.87% 17.78x
Tax Filers 26.07% 17.59x
Train Travelers 24.23% 17.51x
Moving Truck Rental Researchers 29.38% 17.49x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.37x
Chicos 0.01% 1.33x
Victoria's Secret 0.02% 1.28x
Mens Wearhouse 0.02% 1.27x
Lane Bryant 0.01% 1.23x
Express 0.01% 1.22x
American Eagle Outfitters 0.01% 1.21x
Journeys 0.02% 1.19x
Buckle 0.01% 1.17x
Old Navy 0.02% 1.13x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is transunion.com.

Website Composition Index
transunion.com 1.18% 32.61x
gobankingrates.com 4.49% 26.71x
libertymutual.com 1.26% 25.95x
gnd.com 1.45% 25.42x
mdmexclusives.com 1.18% 25.12x
xtremerain.com 1.06% 24.98x
financenancy.com 2.75% 23.90x
lovelywholesale.com 1.64% 23.44x
restaurant.com 1.04% 22.85x
southwest.com 2.48% 22.53x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Franchising.

Content Affinity Composition Index
Franchising 0.09% 15.94x
Texas Off-Roading 0.03% 14.61x
Mortgages & Insurance 2.61% 13.18x
Credit Unions & Consumer Protection 0.12% 12.96x
Finance & Accounting Cluster 11.05% 12.62x
Pre-Built Home Researchers 0.72% 12.23x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 12.23x
Southern California Cluster 0.06% 12.13x
Home Printing 0.04% 12.00x
Moving & Storage 1.15% 11.96x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male