Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 48.40% 29.94x
Credit Union Researchers 42.57% 27.16x
Auto Insurance Shoppers 35.63% 26.22x
Retired Health Insurance Researchers 32.70% 23.69x
Home Buyers 34.69% 23.24x
Moving Services Shoppers 38.83% 23.04x
Tax Filers 33.78% 22.83x
Generic Prescription Drug Shoppers 32.89% 22.78x
Realtors & Real Estate Researchers 29.72% 22.09x
Tax Policy Researchers 33.98% 21.71x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.21x
Mens Wearhouse 0.06% 1.11x
Express 0.02% 1.11x
Chicos 0.01% 1.06x
American Eagle Outfitters 0.02% 1.01x
Banana Republic 0.01% 1.00x
Gap 0.01% 1.00x
The Childrens Place 0.02% 0.99x
Carhartt 0.13% 0.98x
Victoria's Secret 0.02% 0.96x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.81% 35.15x
freddiemac.com 1.01% 33.51x
dailyspikes.com 1.52% 31.36x
thebuzztube.com 4.19% 29.24x
fallbrook247.com 3.26% 28.87x
africareview.com 1.66% 28.69x
shareyourfreebies.com 2.35% 28.64x
tummytuckhipo.com 2.56% 28.44x
techfrag.com 1.70% 28.39x
vankaya.com 1.05% 28.39x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 22.93x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.39% 19.27x
Discount Shopping 0.75% 18.32x
Mortgages & Insurance 4.74% 15.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 15.82x
Home Improvement Contractor 0.14% 15.77x
Credit Unions & Consumer Protection 0.27% 15.50x
Finance & Accounting Cluster 26.11% 15.31x
Southern California Cluster 0.29% 14.81x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 14.49x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male