Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 1 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 18.33% 107.49x
Financial Investors 55.17% 76.16x
Finance Continuing Education Researchers 65.92% 70.26x
Retirement Financial Account Researchers 15.19% 61.38x
Commercial Banking Market Intelligence Researchers 36.12% 58.72x
Moving Services Shoppers 18.78% 57.09x
Business Incorporating & LLC Filing Researchers 48.63% 56.35x
Work Comes First Travelers 3.94% 51.93x
Retirees 27.13% 48.24x
Legal Advice Researchers 32.15% 45.42x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.91x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is thebalance.com.

Website Composition Index
thebalance.com 30.11% 75.08x
mortgageafterlife.com 5.15% 71.77x
culturehook.com 1.00% 63.39x
millionacres.com 1.46% 62.58x
irahelp.com 1.32% 60.45x
wegottogo.com 2.59% 58.86x
tradingblvd.com 3.28% 58.58x
lifeexact.com 3.17% 57.49x
trueedition.com 1.01% 55.50x
dividendearner.com 1.30% 53.88x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 1.29% 42.86x
Accounting 1.66% 36.28x
Canadian Real Estate Researcher Cluster 0.19% 36.02x
Personal Investment & Advisor Researchers 1.83% 35.42x
Mortgages & Insurance 0.31% 31.70x
Canada Tax and Finance Research Cluster 0.82% 28.91x
Law School 0.55% 27.50x
International Travel 0.56% 22.07x
Canadian Universities 0.13% 20.55x
Spam Call Number Searchers 0.13% 20.55x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male