Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Auto Insurance Shoppers.

Interest Composition Index
Auto Insurance Shoppers 46.80% 26.84x
Tax Filers 41.27% 24.47x
Tax Policy Researchers 45.94% 23.89x
Moving Services Shoppers 47.12% 23.49x
Budget Grocery Shoppers 37.93% 22.93x
Retired Health Insurance Researchers 35.50% 22.14x
Realtors & Real Estate Researchers 30.53% 21.94x
Retirees 35.09% 21.48x
Mailing & Shipping Shoppers 39.49% 21.40x
First Aid Researchers 35.65% 20.98x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.28x
Hollister 0.01% 1.15x
Chicos 0.03% 1.12x
Eddie Bauer 0.01% 1.03x
Dressbarn 0.03% 1.01x
Brooks Brothers 0.02% 1.01x
Columbia 0.01% 1.01x
Forever 21 0.03% 0.99x
Charlotte Russe 0.01% 0.95x
Carhartt 0.14% 0.95x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is lendingtree.com.

Website Composition Index
lendingtree.com 2.24% 98.66x
thecreditsolutionprogram.com 0.31% 82.52x
flexshopper.com 0.15% 77.42x
thedailylife.com 1.31% 73.59x
rentacenter.com 0.30% 73.08x
answercricket.com 0.12% 72.44x
gridread.com 0.15% 72.13x
myamortizationchart.com 0.29% 72.04x
tripcurator.com 0.54% 70.59x
brainsmuggler.com 0.36% 70.05x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.39% 19.74x
ISPs & Local Services 0.26% 17.56x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.84% 16.19x
Low Budget Shoppers 4.30% 15.92x
Discount Shopping 10.45% 15.41x
As Seen On TV Products 0.17% 15.35x
Home Improvement Contractor 3.77% 15.02x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.43% 14.42x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.96% 14.15x
Rural Living 0.22% 13.67x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000