Explore the Mortgage Researchers Audience
Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mortgage Researchers audience.
INTERESTS
The Mortgage Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgage Researchers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 18.33% | 107.49x |
| Financial Investors | 55.17% | 76.16x |
| Finance Continuing Education Researchers | 65.92% | 70.26x |
| Retirement Financial Account Researchers | 15.19% | 61.38x |
| Commercial Banking Market Intelligence Researchers | 36.12% | 58.72x |
| Moving Services Shoppers | 18.78% | 57.09x |
| Business Incorporating & LLC Filing Researchers | 48.63% | 56.35x |
| Work Comes First Travelers | 3.94% | 51.93x |
| Retirees | 27.13% | 48.24x |
| Legal Advice Researchers | 32.15% | 45.42x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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APPAREL RETAILERS
The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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WEBSITES
The Mortgage Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgage Researchers audience is thebalance.com.
| Website | Composition | Index |
| thebalance.com | 30.11% | 75.08x |
| mortgageafterlife.com | 5.15% | 71.77x |
| culturehook.com | 1.00% | 63.39x |
| millionacres.com | 1.46% | 62.58x |
| irahelp.com | 1.32% | 60.45x |
| wegottogo.com | 2.59% | 58.86x |
| tradingblvd.com | 3.28% | 58.58x |
| lifeexact.com | 3.17% | 57.49x |
| trueedition.com | 1.01% | 55.50x |
| dividendearner.com | 1.30% | 53.88x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 1.29% | 42.86x |
| Accounting | 1.66% | 36.28x |
| Canadian Real Estate Researcher Cluster | 0.19% | 36.02x |
| Personal Investment & Advisor Researchers | 1.83% | 35.42x |
| Mortgages & Insurance | 0.31% | 31.70x |
| Canada Tax and Finance Research Cluster | 0.82% | 28.91x |
| Law School | 0.55% | 27.50x |
| International Travel | 0.56% | 22.07x |
| Canadian Universities | 0.13% | 20.55x |
| Spam Call Number Searchers | 0.13% | 20.55x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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DEMOGRAPHICS
The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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