Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 879.1 Thousand Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 879.1 thousand unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 31.61% 81.62x
Finance Continuing Education Researchers 60.29% 72.76x
Financial Investors 68.80% 58.32x
Business Incorporating & LLC Filing Researchers 44.25% 55.18x
Retirees 30.60% 49.53x
Retirement Financial Account Researchers 28.77% 48.91x
Commercial Banking Market Intelligence Researchers 45.52% 46.44x
Personal Stock Portfolio Managers 32.94% 45.95x
Moving Services Shoppers 28.02% 44.50x
Financial News Readers 30.34% 40.72x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.67x
Lululemon 0.01% 1.65x
Chicos 0.02% 1.65x
Talbots 0.01% 1.63x
White House Black Market 0.01% 1.47x
H&M 0.01% 1.38x
Buckle 0.01% 1.32x
Maurices 0.03% 1.27x
Old Navy 0.02% 1.21x
American Eagle Outfitters 0.01% 1.18x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is ratehub.ca.

Website Composition Index
ratehub.ca 1.40% 70.25x
irahelp.com 1.84% 67.47x
dividendearner.com 1.31% 54.43x
etf.com 1.73% 53.95x
moneysense.ca 1.56% 53.34x
mortgageafterlife.com 8.11% 53.07x
trueedition.com 1.34% 53.04x
culturehook.com 1.72% 50.75x
seekingalpha.com 2.29% 49.18x
financeblvd.com 1.84% 49.01x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 2.25% 44.39x
Personal Investment & Advisor Researchers 3.05% 35.63x
Accounting 2.32% 34.24x
Canada Tax and Finance Research Cluster 1.00% 30.75x
Mortgages & Insurance 0.60% 27.35x
Law School 1.00% 23.08x
Canadian Real Estate Researcher Cluster 0.18% 21.93x
Canadian Universities 0.14% 18.83x
International Travel 0.74% 18.59x
Canada Shopping - Kitchenware 0.21% 18.45x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male