Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 42.19% 28.96x
Credit Union Researchers 34.26% 25.38x
Home Buyers 26.44% 24.48x
Auto Insurance Shoppers 22.27% 23.95x
Moving Services Shoppers 33.55% 23.18x
Flight and Hotel Shoppers 30.24% 22.91x
Retired Health Insurance Researchers 24.36% 22.86x
Tax Filers 22.41% 21.92x
Work Comes First Travelers 21.84% 21.92x
Family Adventures Travelers 23.04% 21.90x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.35x
The Childrens Place 0.01% 1.16x
Journeys 0.02% 1.10x
Carhartt 0.10% 1.03x
Victoria's Secret 0.01% 0.95x
Maurices 0.01% 0.91x
Old Navy 0.01% 0.80x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 1.44% 30.08x
lovelywholesale.com 1.04% 29.13x
financenancy.com 1.48% 28.47x
lawdepot.com 1.35% 28.42x
answersite.com 1.38% 28.26x
ashleystewart.com 1.16% 28.23x
intuit.com 3.04% 27.43x
blitzlift.com 3.97% 26.57x
healevate.com 1.95% 26.47x
theweb.com 1.31% 26.19x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.04% 23.12x
Franchising 0.05% 21.89x
Computer Printers 0.06% 19.40x
Credit Unions & Consumer Protection 0.08% 18.53x
Mortgages & Insurance 1.81% 17.88x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 17.79x
Pre-Built Home Researchers 0.47% 17.32x
Auctions & Repossessions 0.22% 17.29x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 17.14x
Finance & Accounting Cluster 6.82% 17.12x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male