Explore the Mortgage Researchers Audience
Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Mortgage Researchers audience.
INTERESTS
The Mortgage Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgage Researchers audience is Auto Insurance Shoppers.
| Interest | Composition | Index |
| Auto Insurance Shoppers | 46.76% | 28.59x |
| Tax Filers | 41.19% | 25.82x |
| Tax Policy Researchers | 43.76% | 25.20x |
| Moving Services Shoppers | 46.45% | 25.03x |
| Budget Grocery Shoppers | 37.98% | 24.32x |
| Retired Health Insurance Researchers | 36.44% | 23.61x |
| Realtors & Real Estate Researchers | 32.02% | 23.13x |
| Retirees | 34.96% | 23.04x |
| First Aid Researchers | 35.29% | 22.61x |
| Spa and Pool Owners | 34.58% | 22.57x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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APPAREL RETAILERS
The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.05% | 1.12x |
| Belk | 0.02% | 1.12x |
| Express Outlets | 0.00% | 1.11x |
| Dressbarn | 0.04% | 1.08x |
| Carhartt | 0.17% | 1.00x |
| Lane Bryant | 0.03% | 1.00x |
| Banana Republic | 0.04% | 0.99x |
| Columbia | 0.01% | 0.99x |
| Old Navy | 0.05% | 0.99x |
| LOFT | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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WEBSITES
The Mortgage Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgage Researchers audience is lendingtree.com.
| Website | Composition | Index |
| lendingtree.com | 1.87% | 96.48x |
| thedailylife.com | 1.14% | 72.78x |
| healthination.com | 1.05% | 66.54x |
| ml.com | 2.03% | 58.77x |
| newhomesource.com | 2.31% | 57.11x |
| howlifeworks.com | 1.13% | 57.10x |
| hhgregg.com | 2.30% | 55.75x |
| bbb.org | 10.96% | 55.21x |
| moneymorning.com | 1.39% | 53.81x |
| knowyouroptions.com | 1.87% | 53.29x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 2.24% | 20.68x |
| ISPs & Local Services | 0.23% | 18.63x |
| Low Budget Shoppers | 4.13% | 16.90x |
| Discount Shopping | 10.02% | 16.88x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.79% | 16.78x |
| Home Improvement Contractor | 3.60% | 16.67x |
| As Seen On TV Products | 0.18% | 16.30x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.16% | 15.09x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.50% | 15.04x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.04% | 14.14x |
Composition Percentage:
The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
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DEMOGRAPHICS
The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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