Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 37.33% 24.35x
Credit Union Researchers 31.23% 21.56x
Home Buyers 24.11% 20.83x
Auto Insurance Shoppers 19.92% 19.64x
Flight and Hotel Shoppers 26.44% 19.40x
Retired Health Insurance Researchers 21.88% 18.98x
Family Adventures Travelers 19.79% 18.70x
Work Comes First Travelers 18.16% 18.68x
Moving Services Shoppers 29.18% 18.66x
Self Storage Shoppers 27.24% 17.92x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 1.10% 33.29x
answersite.com 1.06% 30.26x
blitzlift.com 3.08% 29.80x
theweb.com 1.04% 28.57x
intuit.com 1.90% 28.36x
healevate.com 1.40% 28.32x
topix.net 1.46% 27.93x
shopping.net 1.83% 26.16x
fitsmallbusiness.com 1.17% 26.12x
newravel.com 1.06% 25.89x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.09% 17.40x
Credit Unions & Consumer Protection 0.08% 17.37x
Mortgages & Insurance 1.34% 17.26x
Yard Structures 0.21% 16.49x
Pre-Built Home Researchers 0.24% 16.24x
Auctions & Repossessions 0.12% 15.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 15.53x
Car Keys, Locks & Remotes 0.51% 14.82x
Finance & Accounting Cluster 5.19% 14.62x
Insurance Cluster 0.16% 14.38x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male