Dstillery Audiences

MORTGAGE RESEARCHERS

Audience Size: 4.5 Million Devices

Explore the Mortgage Researchers Audience

Below you'll find more information about the Mortgage Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Mortgage Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgage Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgage Researchers audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 53.43% 34.53x
Credit Union Researchers 48.21% 32.88x
Auto Insurance Shoppers 45.14% 32.68x
Retired Health Insurance Researchers 39.06% 30.09x
Budget Grocery Shoppers 38.39% 29.35x
Tax Filers 40.41% 29.08x
Moving Services Shoppers 44.82% 28.01x
Big Box Shoppers 39.98% 27.79x
Generic Prescription Drug Shoppers 38.47% 27.76x
First Aid Researchers 38.10% 27.56x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Interest attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgage Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgage Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.44x
Lane Bryant 0.04% 1.17x
Madewell 0.01% 1.16x
Carhartt 0.15% 1.10x
Journeys 0.06% 1.09x
The North Face 0.01% 1.09x
Chicos 0.04% 1.08x
Hollister 0.03% 1.08x
Kate Spade 0.02% 1.07x
Tommy Bahama 0.02% 1.07x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Location attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgage Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgage Researchers audience is bbb.org.

Website Composition Index
bbb.org 2.83% 43.65x
frank151.com 1.16% 42.33x
sportsjamm.com 1.86% 41.93x
pricefalls.com 1.02% 41.72x
postpopular.com 1.99% 40.83x
harborfreight.com 4.86% 40.20x
findthecompany.com 1.85% 40.06x
bitlanders.com 1.63% 39.77x
enterprise.com 4.52% 39.63x
acwholesalers.com 1.02% 39.63x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Web attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgage Researchers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.06% 25.08x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.63% 23.88x
Discount Shopping 3.55% 22.46x
Home Improvement Contractor 1.22% 21.50x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 20.00x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.82% 19.96x
As Seen On TV Products 0.07% 18.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 18.14x
Low Budget Shoppers 1.37% 17.91x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 17.62x
Composition Percentage: The overlap percentage between the Mortgage Researchers audience and the Content Affinity attribute.
Index: A comparison of the Mortgage Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgage Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male