Dstillery Audiences

MOTHER'S DAY CELEBRATORS

Audience Size: 1.8 Million Devices

Explore the Mother's Day Celebrators Audience

Below you'll find more information about the Mother's Day Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Mother's Day Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Mother's Day Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mother's Day Celebrators audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 34.77% 37.03x
Involved Parents 45.79% 35.91x
Fathers Day Celebrators 32.60% 33.88x
Shelf-Stable Food Content Readers 20.69% 33.81x
Bargain Shopping Researchers 29.10% 28.82x
Cook at Home Parents 35.67% 28.48x
Parents with Kids 34.88% 28.19x
Home and Garden TV Fans 29.82% 27.86x
Coupon Researchers 31.97% 27.59x
Homeschooling Parents 40.71% 27.34x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Interest attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mother's Day Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mother's Day Celebrators audience is Buckle.

Location Composition Index
Buckle 0.02% 1.72x
Hollister 0.01% 1.49x
Victoria's Secret 0.02% 1.41x
Maurices 0.03% 1.40x
Zumiez 0.01% 1.30x
American Eagle Outfitters 0.01% 1.28x
Carhartt 0.15% 1.18x
The Childrens Place 0.02% 1.17x
Chicos 0.01% 1.15x
Mens Wearhouse 0.02% 1.14x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Location attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mother's Day Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mother's Day Celebrators audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.04% 39.37x
richard-t.com 1.36% 33.75x
thecrazycraftlady.com 1.65% 33.71x
houseofhawthornes.com 1.12% 33.70x
frugalcouponliving.com 2.06% 33.15x
littlehouseoffour.com 1.51% 33.08x
thistinybluehouse.com 2.14% 33.03x
thelittlefrugalhouse.com 1.27% 32.50x
lilyardor.com 1.02% 32.27x
rusticpassionbyallieblog.com 1.15% 32.22x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Web attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mother's Day Celebrators audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 26.84x
Scrapbooking & Home Art Projects 4.77% 21.65x
Bridal Fashion 0.31% 19.68x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.82% 19.58x
Cakes & Sweets 1.10% 19.37x
Parenting & Children's Activities 1.10% 19.19x
Coupons & Family 6.52% 18.01x
Networking Marketing 0.09% 18.01x
Teen Hair 2.10% 17.84x
Mommy Bloggers 7.93% 17.55x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mother's Day Celebrators audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female