Dstillery Audiences

MOTHER'S DAY CELEBRATORS

Audience Size: 1.5 Million Devices

Explore the Mother's Day Celebrators Audience

Below you'll find more information about the Mother's Day Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Mother's Day Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Mother's Day Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mother's Day Celebrators audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 33.20% 41.86x
Involved Parents 42.25% 37.61x
Fathers Day Celebrators 30.48% 35.11x
Shelf-Stable Food Content Readers 20.33% 34.84x
Cook at Home Parents 35.12% 30.43x
Bargain Shopping Researchers 26.38% 29.98x
Parents with Kids 31.31% 29.88x
Coupon Researchers 30.24% 29.33x
Home and Garden TV Fans 27.06% 29.16x
Homeschooling Parents 38.67% 29.11x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Interest attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mother's Day Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mother's Day Celebrators audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.68x
Maurices 0.06% 1.62x
Belk 0.01% 1.58x
Dressbarn 0.03% 1.54x
American Eagle Outfitters 0.03% 1.54x
Hollister 0.02% 1.46x
Express 0.03% 1.37x
Aeropostale 0.02% 1.33x
Victoria's Secret 0.04% 1.30x
Lane Bryant 0.03% 1.29x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Location attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mother's Day Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mother's Day Celebrators audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.26% 47.09x
ducttapeanddenim.com 1.04% 40.03x
themummyfront.com 1.32% 38.42x
richard-t.com 1.73% 37.87x
theunlikelyhostess.com 1.38% 37.50x
chasingfoxes.com 3.60% 37.33x
thelittlefrugalhouse.com 1.36% 36.39x
rusticpassionbyallieblog.com 1.26% 36.28x
swaddlesnbottles.com 1.25% 36.19x
thecrazycraftlady.com 2.15% 35.85x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Web attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mother's Day Celebrators audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 28.60x
Scrapbooking & Home Art Projects 4.52% 22.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.25% 20.48x
Teen Hair 1.92% 19.98x
Cakes & Sweets 0.85% 19.46x
Parenting & Children's Activities 0.72% 18.73x
Coupons & Family 6.52% 18.47x
Female Lifestyle Content Readers 3.17% 18.41x
DIY Decoration & Furniture 3.27% 18.10x
Mommy Bloggers 7.39% 17.27x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mother's Day Celebrators audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female