Dstillery Audiences

MOTHER'S DAY CELEBRATORS

Audience Size: 2.7 Million Devices

Explore the Mother's Day Celebrators Audience

Below you'll find more information about the Mother's Day Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Mother's Day Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Mother's Day Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mother's Day Celebrators audience is Involved Parents.

Interest Composition Index
Involved Parents 17.90% 25.58x
Cook at Home Parents 17.40% 23.49x
Recipe Researchers 9.41% 23.13x
Godiva Chocolate Fans 10.46% 22.28x
Holiday Gift Shoppers 25.05% 22.18x
Shelf-Stable Food Content Readers 17.11% 22.14x
Photo Memory Makers 18.18% 22.08x
Cooking Show Fans 7.25% 20.92x
Bargain Shopping Researchers 6.43% 20.78x
Fathers Day Celebrators 26.93% 20.63x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Interest attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mother's Day Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mother's Day Celebrators audience is Maurices.

Location Composition Index
Maurices 0.04% 1.31x
Urban Outfitters 0.02% 1.26x
Zumiez 0.02% 1.00x
H&M 0.01% 0.99x
American Eagle Outfitters 0.01% 0.99x
Journeys 0.01% 0.87x
Gymboree 0.01% 0.79x
Old Navy 0.01% 0.74x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Location attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mother's Day Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mother's Day Celebrators audience is chasingfoxes.com.

Website Composition Index
chasingfoxes.com 1.13% 28.23x
rusticpassionbyallieblog.com 1.04% 26.66x
themummyfront.com 1.63% 25.87x
theunlikelyhostess.com 1.01% 25.46x
lifeasmama.com 1.40% 25.03x
thecrazycraftlady.com 2.04% 23.98x
twinsdish.com 1.28% 23.77x
immotherofthebride.com 1.18% 23.23x
diybunker.com 2.09% 23.12x
frugallyblonde.com 1.10% 23.01x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Web attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mother's Day Celebrators audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.67% 13.16x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 12.74x
Bridal Fashion 0.05% 12.03x
Cakes & Sweets 0.17% 11.17x
Home Decoration Content Readers 7.59% 10.89x
Scrapbooking & Home Art Projects 1.93% 10.72x
Homemade Jewelry & Crafts 0.03% 9.58x
Home Decoration - Remodeling & Outdoors 8.91% 9.52x
DIY Decoration & Furniture 1.38% 9.37x
Coupons & Family 2.82% 9.32x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mother's Day Celebrators audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female