Dstillery Audiences

MOTHER'S DAY CELEBRATORS

Audience Size: 1 Million Devices

Explore the Mother's Day Celebrators Audience

Below you'll find more information about the Mother's Day Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mother's Day Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Mother's Day Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mother's Day Celebrators audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 24.22% 41.15x
Involved Parents 31.35% 37.89x
Shelf-Stable Food Content Readers 15.25% 37.00x
Fathers Day Celebrators 21.50% 35.97x
Home and Garden TV Fans 17.97% 33.56x
Coupon Researchers 22.82% 33.21x
Pantry Recipes Researchers 14.21% 32.09x
Bargain Shopping Researchers 16.18% 32.09x
Cook at Home Parents 26.94% 32.06x
Parents with Kids 23.06% 31.37x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Interest attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mother's Day Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mother's Day Celebrators audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.96x
Old Navy 0.03% 1.45x
Maurices 0.04% 1.45x
J. Crew 0.01% 1.44x
Gymboree 0.01% 1.41x
Hollister 0.01% 1.33x
White House Black Market 0.02% 1.28x
Gap 0.02% 1.24x
Journeys 0.03% 1.23x
American Eagle Outfitters 0.02% 1.22x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Location attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mother's Day Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mother's Day Celebrators audience is ideastoknow.com.

Website Composition Index
ideastoknow.com 1.17% 64.90x
debbie-debbiedoos.com 1.05% 50.49x
deliciousanddiy.com 1.89% 49.22x
richard-t.com 1.38% 48.69x
themummyfront.com 2.24% 48.34x
awonderfulthought.com 1.17% 47.78x
thiscraftyhome.com 1.14% 46.30x
dododsondesigns.com 1.22% 46.09x
offbeatbros.com 2.43% 46.03x
celebrateanddecorate.com 1.20% 45.87x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Web attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mother's Day Celebrators audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 30.67x
Cakes & Sweets 0.80% 24.29x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.84% 22.75x
Teen Hair 1.41% 22.71x
Scrapbooking & Home Art Projects 5.27% 22.08x
DIY Decoration & Furniture 3.11% 19.80x
Home Decoration Content Readers 17.90% 19.04x
Female Lifestyle Content Readers 2.26% 18.91x
Coupons & Family 7.24% 18.57x
Mommy Bloggers 8.55% 17.60x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mother's Day Celebrators audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female