Dstillery Audiences

MOTHER'S DAY CELEBRATORS

Audience Size: 1.6 Million Devices

Explore the Mother's Day Celebrators Audience

Below you'll find more information about the Mother's Day Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Mother's Day Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Mother's Day Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mother's Day Celebrators audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 27.64% 72.02x
Pantry Recipes Researchers 24.97% 67.26x
Cook at Home Parents 38.39% 56.78x
Involved Parents 45.22% 56.10x
Parents with Kids 34.99% 55.87x
Home and Garden TV Fans 30.42% 55.09x
Coupon Researchers 33.34% 55.08x
Healthy Snacks Shoppers 33.48% 54.66x
Healthy Diet Recipe Researchers 33.12% 54.46x
Recipe Researchers 29.57% 54.44x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Interest attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mother's Day Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mother's Day Celebrators audience is Talbots.

Location Composition Index
Talbots 0.01% 2.65x
Chicos 0.01% 1.98x
Hollister 0.01% 1.88x
White House Black Market 0.01% 1.86x
Dressbarn 0.01% 1.81x
Gap 0.01% 1.77x
Express 0.01% 1.56x
Aeropostale 0.01% 1.37x
The Childrens Place 0.01% 1.27x
Old Navy 0.01% 1.16x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Location attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mother's Day Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mother's Day Celebrators audience is deliciousanddiy.com.

Website Composition Index
deliciousanddiy.com 1.50% 50.08x
richard-t.com 2.40% 48.99x
xokatierosario.com 1.69% 47.49x
plantinstructions.com 1.80% 46.99x
ourheritageofhealth.com 1.02% 46.46x
thebakerupstairs.com 1.25% 45.34x
beautyinthecrumbs.com 1.04% 45.32x
foreverfreebyanymeans.com 1.31% 45.06x
gluesticksgumdrops.com 1.07% 44.59x
debbie-debbiedoos.com 1.11% 44.43x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Web attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mother's Day Celebrators audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 48.12x
DIY Decoration & Furniture 4.54% 30.63x
Scrapbooking & Home Art Projects 7.10% 30.51x
Teen Hair 2.78% 29.89x
Female Lifestyle Content Readers 5.58% 29.84x
Cakes & Sweets 1.94% 29.25x
Coupons & Family 10.57% 28.33x
Low Carb Diets 6.92% 25.64x
Mommy Bloggers 12.58% 24.91x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.23% 24.59x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mother's Day Celebrators audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female