Dstillery Audiences

MOTHER'S DAY CELEBRATORS

Audience Size: 1.9 Million Devices

Explore the Mother's Day Celebrators Audience

Below you'll find more information about the Mother's Day Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Mother's Day Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Mother's Day Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mother's Day Celebrators audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 22.17% 36.35x
Involved Parents 43.11% 35.90x
Holiday Gift Shoppers 33.82% 34.29x
Fathers Day Celebrators 32.03% 33.73x
Pantry Recipes Researchers 18.31% 30.41x
Cook at Home Parents 35.48% 30.41x
Parents with Kids 32.98% 30.33x
Bargain Shopping Researchers 27.79% 29.18x
Coupon Researchers 31.91% 28.91x
Homeschooling Parents 38.23% 28.33x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Interest attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mother's Day Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mother's Day Celebrators audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.04x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Location attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mother's Day Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mother's Day Celebrators audience is richard-t.com.

Website Composition Index
richard-t.com 1.49% 42.69x
themummyfront.com 1.21% 41.47x
ducttapeanddenim.com 1.05% 40.40x
frugalcouponliving.com 2.27% 38.79x
houseofhawthornes.com 1.05% 38.20x
thistinybluehouse.com 2.40% 38.09x
myrecipemagic.com 1.54% 37.85x
thetipsyhousewife.org 1.11% 37.23x
countrydiaries.com 1.57% 37.18x
thecrazycraftlady.com 1.66% 37.12x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Web attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mother's Day Celebrators audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 37.70x
Scrapbooking & Home Art Projects 5.00% 23.13x
Cakes & Sweets 1.30% 20.87x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.79% 20.32x
Teen Hair 2.03% 19.41x
Parenting & Children's Activities 1.20% 19.20x
DIY Decoration & Furniture 3.38% 19.17x
Beach & Intimate Wear 0.07% 19.10x
Coupons & Family 7.23% 19.04x
Female Lifestyle Content Readers 3.79% 18.95x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mother's Day Celebrators audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female