Dstillery Audiences

MOTHER'S DAY CELEBRATORS

Audience Size: 2.1 Million Devices

Explore the Mother's Day Celebrators Audience

Below you'll find more information about the Mother's Day Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Mother's Day Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Mother's Day Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mother's Day Celebrators audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 37.06% 93.57x
Coupon Researchers 32.35% 89.40x
Involved Parents 41.18% 87.90x
Parents with Kids 31.76% 87.78x
Healthy Diet Recipe Researchers 32.35% 87.46x
Healthy Snacks Shoppers 34.12% 87.03x
Malaysian Food Enthusiasts 30.59% 85.00x
Mexican Food Shoppers 36.47% 83.60x
Recipe Researchers 27.06% 82.57x
Online Daters 40.00% 81.21x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Interest attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mother's Day Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mother's Day Celebrators audience is Talbots.

Location Composition Index
Talbots 0.01% 1.83x
Old Navy 0.02% 1.37x
Carhartt 0.13% 0.98x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Location attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mother's Day Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mother's Day Celebrators audience is plainchicken.com.

Website Composition Index
plainchicken.com 17.02% 49.77x
onegoodthingbyjillee.com 24.51% 46.53x
houseofyumm.com 15.87% 45.97x
celebratingsweets.com 14.43% 45.27x
willcookforsmiles.com 19.72% 45.08x
sixsistersstuff.com 22.79% 44.63x
cookiesandcups.com 14.87% 44.09x
shugarysweets.com 22.32% 43.82x
tablefortwoblog.com 14.27% 43.54x
eatwell101.com 18.81% 42.79x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Web attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mother's Day Celebrators audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 14.12% 42.01x
Coupons & Family 13.53% 39.65x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.00% 37.56x
Mommy Bloggers 19.41% 30.52x
Low Carb Diets 9.41% 29.36x
Family on a Budget 40.00% 28.24x
Stay at Home Mom 24.71% 24.38x
Assorted Topics (Family, Household Wellness, The Beach) 7.65% 23.11x
Home Decoration Content Readers 22.94% 22.41x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 33.53% 21.12x
Composition Percentage: The overlap percentage between the Mother's Day Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Mother's Day Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mother's Day Celebrators audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female