MOUNTAIN BIKING ENTHUSIASTS

Audience Size: 905.4 Thousand Devices

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Explore the Mountain Biking Enthusiasts Audience

Below you'll find more information about the Mountain Biking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 905.4 thousand unique devices whose actions qualify for the Mountain Biking Enthusiasts audience.

INTERESTS

The Mountain Biking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mountain Biking Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest	Composition	Index
Indoor Cycling & Spinning Enthusiasts	58.61%	66.45x
Gas Discount Researchers	12.66%	48.62x
Wellness Enthusiasts	8.20%	44.69x
Winter Sports Destination Seekers	13.44%	42.34x
Snowboard Enthusiasts	38.41%	42.24x
Beard Care Researchers	14.07%	40.79x
Patio Furniture Shoppers	19.06%	40.03x
Cycling Enthusiasts	53.82%	39.98x
Home Heating and Cooling Researchers	16.60%	38.96x
Tire Shoppers	24.10%	35.46x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Interest attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Mountain Biking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mountain Biking Enthusiasts audience is Maurices.

Location	Composition	Index
Maurices	0.02%	2.14x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Location attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

WEBSITES

The Mountain Biking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mountain Biking Enthusiasts audience is mtbr.com.

Website	Composition	Index
mtbr.com	17.55%	143.52x
cycletraveloverload.com	1.49%	119.56x
singletracks.com	4.32%	115.73x
diymountainbike.com	1.21%	115.32x
bikeperfect.com	9.43%	110.24x
bikeexchange.com	1.80%	101.86x
bikeride.com	8.47%	100.75x
roadbikereview.com	4.34%	99.58x
sheldonbrown.com	1.93%	98.41x
gravelcyclist.com	1.15%	97.34x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Web attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mountain Biking Enthusiasts audience is US Cycling.

Content Affinity	Composition	Index
US Cycling	24.88%	53.58x
Canada Culture and Tourism	7.16%	40.62x
Canadian Auto	9.90%	37.03x
Winter Sports & Gear	0.27%	36.55x
Action Sports	0.23%	36.29x
Vancouver British Columbia Research Cluster	2.60%	33.77x
Recreational Motor Sport Enthusiasts	2.42%	31.15x
Canada Shopping - Kitchenware	0.21%	27.10x
Canada Business Cluster	4.95%	26.99x
Canada Tax and Finance Research Cluster	0.75%	26.88x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Mountain Biking Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male