MOUNTAIN BIKING ENTHUSIASTS

Audience Size: 2.6 Million Devices

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Explore the Mountain Biking Enthusiasts Audience

Below you'll find more information about the Mountain Biking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Mountain Biking Enthusiasts audience.

INTERESTS

The Mountain Biking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mountain Biking Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest	Composition	Index
Indoor Cycling & Spinning Enthusiasts	26.18%	27.95x
Cycling Enthusiasts	35.40%	27.36x
Beard Care Researchers	27.59%	25.86x
Home Heating and Cooling Researchers	28.72%	24.43x
Competitive Sports Participants	23.61%	24.37x
Subaru Vehicle Shoppers	27.24%	24.02x
Meat Smokers Receipe Researchers	26.94%	23.80x
Running Enthusiasts	21.53%	23.72x
DIYers	29.01%	23.23x
Beer Aficionados	24.00%	23.12x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Interest attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Mountain Biking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mountain Biking Enthusiasts audience is H&M.

Location	Composition	Index
H&M	0.01%	1.27x
Eddie Bauer	0.01%	1.23x
J. Crew	0.01%	1.19x
Carhartt	0.23%	1.17x
White House Black Market	0.02%	1.15x
Jos A. Bank Clothiers	0.02%	1.14x
Gap	0.02%	1.13x
Banana Republic	0.02%	1.13x
Mens Wearhouse	0.03%	1.10x
Buckle	0.02%	1.09x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Location attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

WEBSITES

The Mountain Biking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mountain Biking Enthusiasts audience is bikeperfect.com.

Website	Composition	Index
bikeperfect.com	4.22%	66.27x
mtbr.com	16.91%	65.65x
forums.mtbr.com	3.13%	64.74x
bikemag.com	3.17%	60.77x
theproscloset.com	1.49%	57.44x
cxmagazine.com	1.23%	57.08x
cyclingabout.com	1.15%	56.60x
thegeekycyclist.com	1.70%	55.91x
singletracks.com	9.44%	54.62x
bikeradar.com	14.46%	54.55x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Web attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mountain Biking Enthusiasts audience is US Cycling.

Content Affinity	Composition	Index
US Cycling	22.33%	26.30x
Winter Sports & Gear	0.55%	23.38x
Robotics	0.05%	21.93x
Action Sports	0.59%	21.42x
Fashion & Cosmetics	0.04%	19.52x
Recreational Motor Sport Enthusiasts	2.61%	19.51x
Toronto Tourism	0.19%	18.84x
Auto Tires & Parts Repair Researchers	0.28%	18.55x
Backpacking	7.80%	17.76x
Crossfit & Obstacle Race Enthusiasts	0.27%	17.68x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Mountain Biking Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male