MOUNTAIN BIKING ENTHUSIASTS

Audience Size: 1.7 Million Devices

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Explore the Mountain Biking Enthusiasts Audience

Below you'll find more information about the Mountain Biking Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Mountain Biking Enthusiasts audience.

INTERESTS

The Mountain Biking Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mountain Biking Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest	Composition	Index
Indoor Cycling & Spinning Enthusiasts	19.07%	32.98x
Winter Sports Destination Seekers	22.82%	30.29x
Homeowners	17.26%	30.02x
Cycling Enthusiasts	31.13%	29.19x
Beard Care Researchers	22.32%	28.68x
Home Heating and Cooling Researchers	23.75%	28.00x
Snowboard Enthusiasts	39.97%	27.88x
DIYers	24.98%	27.20x
Tire Shoppers	23.96%	26.55x
Subaru Vehicle Shoppers	22.45%	25.92x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Interest attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Mountain Biking Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mountain Biking Enthusiasts audience is Gap.

Location	Composition	Index
Gap	0.02%	1.54x
Dressbarn	0.01%	1.36x
Mens Wearhouse	0.02%	1.31x
Buckle	0.02%	1.24x
Victoria's Secret	0.02%	1.18x
Carhartt	0.15%	1.17x
American Eagle Outfitters	0.01%	1.09x
Banana Republic	0.01%	1.08x
Express	0.01%	1.07x
Maurices	0.02%	1.02x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Location attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

WEBSITES

The Mountain Biking Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mountain Biking Enthusiasts audience is mtbr.com.

Website	Composition	Index
mtbr.com	15.46%	83.88x
bikemag.com	2.00%	75.91x
cycletraveloverload.com	1.03%	71.05x
cyclingabout.com	1.06%	69.54x
bikeperfect.com	5.50%	68.48x
singletracks.com	6.19%	68.36x
bikepedia.com	1.42%	64.81x
cxmagazine.com	1.22%	64.06x
bikeride.com	6.05%	62.05x
sheldonbrown.com	1.54%	61.06x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Web attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mountain Biking Enthusiasts audience is US Cycling.

Content Affinity	Composition	Index
US Cycling	19.59%	35.63x
Winter Sports & Gear	0.63%	33.48x
Action Sports	0.44%	26.65x
Mining & Natural Resources	0.16%	24.46x
Canada Tax and Finance Research Cluster	0.83%	23.11x
Canada Culture and Tourism	8.43%	22.48x
Recreational Motor Sport Enthusiasts	2.45%	22.28x
Backpacking	4.94%	21.50x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing)	1.43%	21.04x
Canada Business Cluster	5.71%	20.23x

Composition Percentage: The overlap percentage between the Mountain Biking Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Mountain Biking Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Mountain Biking Enthusiasts audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male