Explore the Moviegoers Audience
Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Moviegoers audience.
INTERESTS
The Moviegoers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Moviegoers audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 48.55% | 112.59x |
| Entertainment Industry Decision Makers | 48.23% | 110.96x |
| TV Junkies | 52.10% | 109.50x |
| Movie and Game Review Readers | 50.65% | 100.30x |
| Entertainment & Tabloid Magazine Readers | 46.13% | 100.02x |
| Cholesterol Researchers | 43.87% | 96.20x |
| Blockbuster Movie Fans | 46.77% | 96.06x |
| Mens Fitness Publication Readers | 42.74% | 94.97x |
| Liberal News Readers | 40.48% | 93.70x |
| Streaming Video Fans | 46.77% | 92.17x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Interest attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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APPAREL RETAILERS
The Moviegoers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Moviegoers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.05% | 5.51x |
| Maurices | 0.02% | 1.79x |
| The Childrens Place | 0.02% | 1.79x |
| Carhartt | 0.11% | 1.57x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Location attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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WEBSITES
The Moviegoers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Moviegoers audience is landmarktheatres.com.
| Website | Composition | Index |
| landmarktheatres.com | 1.20% | 44.90x |
| newsarama.com | 6.27% | 44.46x |
| showtimes.com | 5.10% | 40.21x |
| firstshowing.net | 2.44% | 39.59x |
| dvdsreleasedates.com | 4.72% | 38.54x |
| popmatters.com | 1.48% | 37.39x |
| metalheadzone.com | 2.73% | 36.20x |
| birthmoviesdeath.com | 2.91% | 36.04x |
| movieinsider.com | 4.63% | 35.72x |
| thedigitalbits.com | 1.18% | 34.78x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Web attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Moviegoers audience is Collectibles - Toys & Collectibles.
| Content Affinity | Composition | Index |
| Collectibles - Toys & Collectibles | 20.16% | 38.40x |
| Movie Reviews | 25.97% | 36.43x |
| Video Content Sites | 3.06% | 35.02x |
| Australia & New Zealand Media | 2.90% | 34.00x |
| Ireland Cluster | 8.55% | 30.57x |
| London Tourism & Events | 0.14% | 30.39x |
| Online Ticket Buyers | 2.42% | 28.34x |
| Spam Call Number Searchers | 2.26% | 27.13x |
| Assorted Topics (Viral Media, Paid Traffic) | 3.23% | 26.99x |
| Broadway Information | 4.52% | 26.78x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Content Affinity attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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DEMOGRAPHICS
The Moviegoers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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