Dstillery Audiences

MOVIEGOERS

Audience Size: 3.1 Million Devices

Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Moviegoers audience.

Dstillery Crafted Audiences

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is TV Junkies.

Interest Composition Index
TV Junkies 49.78% 36.71x
TV Advertising Professionals 45.39% 33.88x
Entertainment Industry Decision Makers 45.67% 33.81x
Cholesterol Researchers 41.20% 32.04x
Movie and Game Review Readers 46.85% 30.81x
Streaming British TV Users 36.89% 30.73x
Streaming Video Fans 46.71% 30.66x
Entertainment & Tabloid Magazine Readers 43.50% 30.61x
Blockbuster Movie Fans 47.67% 30.16x
Nashville Activity Researchers 38.21% 29.74x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.47x
Zumiez 0.02% 1.43x
Forever 21 0.02% 1.43x
Lululemon 0.01% 1.39x
Michael Kors 0.01% 1.39x
H&M 0.01% 1.31x
Express 0.02% 1.28x
Gap 0.02% 1.26x
Old Navy 0.03% 1.24x
Chicos 0.02% 1.23x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is showtimes.com.

Website Composition Index
showtimes.com 4.56% 39.31x
wildaboutmovies.com 1.47% 34.53x
moviefone.com 9.37% 34.28x
movieinsider.com 5.82% 32.62x
bbcamerica.com 1.52% 31.79x
starwarsnewsnet.com 1.01% 31.76x
firstshowing.net 4.63% 31.20x
afi.com 1.30% 31.10x
slantmagazine.com 1.97% 31.03x
trekmovie.com 1.15% 30.78x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.32% 23.74x
Movie Reviews 26.38% 21.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 20.31x
Alternative Movie Streaming 0.31% 18.86x
Celebrity Gossip 2.03% 18.23x
Film Production 1.54% 17.67x
Instagram Management 0.16% 16.63x
Book Publishers 2.38% 16.32x
Southern California Cluster 0.31% 16.05x
Video Content Sites 7.92% 15.88x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female