MOVIEGOERS

Audience Size: 2.3 Million Devices

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Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Moviegoers audience.

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is Blu-ray & DVD Movie Shoppers.

Interest	Composition	Index
Blu-ray & DVD Movie Shoppers	6.25%	72.34x
TV Junkies	38.48%	56.50x
Entertainment Industry Decision Makers	34.11%	49.36x
Nashville Activity Researchers	39.17%	49.05x
Cholesterol Researchers	37.81%	47.97x
TV Advertising Professionals	35.47%	47.90x
Entertainment & Tabloid Magazine Readers	34.57%	47.31x
Orlando Activities Researchers	36.88%	46.58x
Movie Ticket Buyers	40.82%	46.12x
Texas Activity Researchers	32.19%	44.52x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.

Index: A comparison of the Moviegoers audience to the internet population.

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.00x
Supreme	0.02%	1.97x
Intermix	0.01%	1.58x
Jos A. Bank Clothiers	0.45%	1.53x
Bonobos	0.09%	1.53x
Mens Wearhouse	0.68%	1.44x
Zara	0.04%	1.43x
Topshop	0.02%	1.37x
Uniqlo	0.02%	1.35x
Johnston and Murphy	0.19%	1.33x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.

Index: A comparison of the Moviegoers audience to the internet population.

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is cosmicbooknews.com.

Website	Composition	Index
cosmicbooknews.com	1.28%	68.13x
regmovies.com	5.61%	62.93x
mommypoppins.com	1.58%	59.19x
latinpost.com	1.10%	58.46x
fox.com	1.28%	56.72x
plannedparenthood.org	1.86%	55.69x
gamenguide.com	2.31%	55.48x
marvel.com	1.21%	53.92x
comicbookresources.com	1.65%	52.97x
poetryfoundation.org	1.31%	51.09x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.

Index: A comparison of the Moviegoers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity	Composition	Index
Assorted Topics (Insurance, Travel, Viral Media)	0.06%	26.77x
London Tourism & Events	0.65%	26.43x
Movie Reviews	23.42%	26.19x
Celebrity Gossip	5.08%	25.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.38%	25.50x
Content Streamers & Downloaders	0.16%	23.62x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.61%	23.55x
Parenting & Nutrition	0.09%	22.46x
Assorted Topics (Television, Origami, Men's Health)	0.26%	21.19x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.30%	20.38x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.

Index: A comparison of the Moviegoers audience to the internet population.

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female