MOVIEGOERS

Audience Size: 3 Million Devices

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Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Moviegoers audience.

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is TV Junkies.

Interest	Composition	Index
TV Junkies	29.54%	25.51x
Movie Ticket Buyers	49.42%	24.17x
Cholesterol Researchers	29.69%	22.38x
Joint Pain Health Care Professionals	38.25%	21.31x
Entertainment & Tabloid Magazine Readers	28.80%	21.08x
Mailing & Shipping Shoppers	38.56%	20.90x
Entertainment Industry Decision Makers	29.04%	20.67x
Travel Industry	33.24%	20.31x
Blockbuster Movie Fans	33.78%	20.23x
TV Advertising Professionals	27.97%	20.19x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.

Index: A comparison of the Moviegoers audience to the internet population.

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is The North Face.

Location	Composition	Index
The North Face	0.02%	1.49x
Levi Strauss	0.01%	1.43x
Kate Spade	0.02%	1.37x
Calvin Klein	0.01%	1.31x
Hugo Boss	0.01%	1.30x
Free People	0.02%	1.23x
American Apparel	0.03%	1.21x
Ann Taylor	0.02%	1.20x
Zara	0.02%	1.19x
Ralph Lauren	0.01%	1.18x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.

Index: A comparison of the Moviegoers audience to the internet population.

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is ipictheaters.com.

Website	Composition	Index
ipictheaters.com	0.19%	84.74x
daveandbusters.com	0.28%	80.26x
weather.aol.com	0.14%	76.30x
blogs.indiewire.com	0.16%	75.71x
screendaily.com	0.24%	75.64x
littlecaesars.com	0.22%	73.61x
focusfeatures.com	0.13%	73.48x
zagat.com	0.44%	72.87x
nitehawkcinema.com	0.15%	69.93x
broadwaydirect.com	0.26%	69.91x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.

Index: A comparison of the Moviegoers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Movie Reviews.

Content Affinity	Composition	Index
Movie Reviews	16.63%	19.58x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.33%	18.77x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.93%	17.89x
Assorted Topics #11249 (Insurance, Travel, Viral Media)	0.14%	16.80x
Celebrity Gossip	5.84%	16.19x
London Tourism & Events	0.61%	16.05x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	1.02%	14.92x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.42%	14.85x
Local Events & Travel Guide	11.74%	14.50x
Parenting & Nutrition	0.21%	13.79x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.

Index: A comparison of the Moviegoers audience to the internet population.

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age and income brackets.

Age

65+

Income

Over $250,000