Explore the Moviegoers Audience
Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Moviegoers audience.
INTERESTS
The Moviegoers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Moviegoers audience is TV Junkies.
| Interest | Composition | Index |
| TV Junkies | 49.78% | 36.71x |
| TV Advertising Professionals | 45.39% | 33.88x |
| Entertainment Industry Decision Makers | 45.67% | 33.81x |
| Cholesterol Researchers | 41.20% | 32.04x |
| Movie and Game Review Readers | 46.85% | 30.81x |
| Streaming British TV Users | 36.89% | 30.73x |
| Streaming Video Fans | 46.71% | 30.66x |
| Entertainment & Tabloid Magazine Readers | 43.50% | 30.61x |
| Blockbuster Movie Fans | 47.67% | 30.16x |
| Nashville Activity Researchers | 38.21% | 29.74x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Interest attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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APPAREL RETAILERS
The Moviegoers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Moviegoers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 1.47x |
| Zumiez | 0.02% | 1.43x |
| Forever 21 | 0.02% | 1.43x |
| Lululemon | 0.01% | 1.39x |
| Michael Kors | 0.01% | 1.39x |
| H&M | 0.01% | 1.31x |
| Express | 0.02% | 1.28x |
| Gap | 0.02% | 1.26x |
| Old Navy | 0.03% | 1.24x |
| Chicos | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Location attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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WEBSITES
The Moviegoers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Moviegoers audience is showtimes.com.
| Website | Composition | Index |
| showtimes.com | 4.56% | 39.31x |
| wildaboutmovies.com | 1.47% | 34.53x |
| moviefone.com | 9.37% | 34.28x |
| movieinsider.com | 5.82% | 32.62x |
| bbcamerica.com | 1.52% | 31.79x |
| starwarsnewsnet.com | 1.01% | 31.76x |
| firstshowing.net | 4.63% | 31.20x |
| afi.com | 1.30% | 31.10x |
| slantmagazine.com | 1.97% | 31.03x |
| trekmovie.com | 1.15% | 30.78x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Web attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Moviegoers audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.32% | 23.74x |
| Movie Reviews | 26.38% | 21.27x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 20.31x |
| Alternative Movie Streaming | 0.31% | 18.86x |
| Celebrity Gossip | 2.03% | 18.23x |
| Film Production | 1.54% | 17.67x |
| Instagram Management | 0.16% | 16.63x |
| Book Publishers | 2.38% | 16.32x |
| Southern California Cluster | 0.31% | 16.05x |
| Video Content Sites | 7.92% | 15.88x |
Composition Percentage:
The overlap percentage between the Moviegoers audience and the Content Affinity attribute.
Index: A comparison of the Moviegoers audience to the internet population.
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DEMOGRAPHICS
The Moviegoers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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