Dstillery Audiences

MOVIEGOERS

Audience Size: 1.8 Million Devices

Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Moviegoers audience.

Dstillery Crafted Audiences

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is TV Junkies.

Interest Composition Index
TV Junkies 40.78% 53.68x
TV Advertising Professionals 37.90% 49.99x
Entertainment Industry Decision Makers 41.00% 49.13x
Cholesterol Researchers 26.61% 45.43x
Movie and Game Review Readers 40.62% 42.76x
Mens Fitness Publication Readers 30.59% 41.54x
Entertainment & Tabloid Magazine Readers 37.44% 41.20x
Streaming Video Fans 46.33% 40.53x
Blockbuster Movie Fans 52.76% 40.20x
Drama Show Watchers 30.50% 39.11x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Coach.

Location Composition Index
Coach 0.02% 1.41x
Gap 0.03% 1.37x
J. Crew 0.02% 1.31x
H&M 0.02% 1.30x
Express 0.04% 1.23x
Zumiez 0.03% 1.21x
Hollister 0.02% 1.21x
Journeys 0.05% 1.16x
Victoria's Secret 0.05% 1.15x
Old Navy 0.05% 1.14x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is newsarama.com.

Website Composition Index
newsarama.com 1.37% 61.94x
showtimes.com 7.46% 53.79x
firstshowing.net 1.94% 48.85x
lrmonline.com 3.87% 44.14x
tv.com 3.07% 42.94x
movieinsider.com 10.47% 39.82x
trekmovie.com 1.54% 39.75x
batman-news.com 3.03% 39.21x
thedigitalbits.com 1.52% 38.80x
dvdsreleasedates.com 3.64% 38.69x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 21.67% 24.01x
Film Production 0.29% 20.75x
Video Content Sites 0.77% 20.53x
Collectibles - Toys & Collectibles 15.35% 19.60x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.16% 16.97x
Celebrity Gossip 0.62% 16.05x
Ireland Cluster 2.85% 15.44x
Assorted Topics (Events, Tickets, Fitness) 3.39% 14.95x
Book Publishers 0.25% 14.84x
Local & Travel England - East Midlands 0.09% 13.85x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male