Dstillery Audiences

MOVIEGOERS

Audience Size: 4.5 Million Devices

Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Moviegoers audience.

Dstillery Crafted Audiences

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is TV Junkies.

Interest Composition Index
TV Junkies 48.64% 34.89x
Entertainment Industry Decision Makers 43.03% 31.79x
TV Advertising Professionals 45.05% 31.20x
Entertainment & Tabloid Magazine Readers 41.42% 29.40x
Cholesterol Researchers 45.87% 29.32x
Nashville Activity Researchers 42.95% 29.12x
Blockbuster Movie Fans 44.15% 28.85x
Orlando Activities Researchers 40.68% 28.41x
Streaming Video Fans 43.27% 27.97x
Movie and Game Review Readers 44.67% 27.61x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.63x
Express Outlets 0.01% 1.62x
Bonobos 0.02% 1.56x
Zara 0.03% 1.45x
American Apparel 0.03% 1.41x
REI 0.02% 1.37x
Kate Spade 0.03% 1.29x
Ralph Lauren 0.02% 1.29x
Dressbarn 0.04% 1.26x
Lululemon 0.04% 1.25x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is regmovies.com.

Website Composition Index
regmovies.com 1.51% 39.25x
showtimes.com 4.57% 31.78x
movieinsider.com 4.27% 28.65x
spirithalloween.com 1.05% 28.29x
simonandschuster.com 1.58% 27.55x
firstshowing.net 3.70% 26.53x
bbcamerica.com 1.57% 26.33x
pewresearch.org 1.01% 26.33x
wildaboutmovies.com 1.29% 25.81x
ucomparehealthcare.com 1.18% 25.79x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.05% 23.47x
London Tourism & Events 0.37% 21.62x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 21.07x
Parenting & Nutrition 0.03% 20.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 20.07x
Movie Reviews 23.93% 19.54x
Celebrity Gossip 2.72% 17.96x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 17.42x
ISPs & Local Services 0.03% 17.04x
Cars, Travel & Food 0.29% 16.93x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female