Dstillery Audiences

MOVIEGOERS

Audience Size: 1.3 Million Devices

Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Moviegoers audience.

Dstillery Crafted Audiences

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is Drama Show Watchers.

Interest Composition Index
Drama Show Watchers 43.84% 66.08x
Entertainment Industry Decision Makers 29.78% 60.82x
TV Advertising Professionals 25.89% 60.82x
Blockbuster Movie Fans 40.46% 56.05x
Cholesterol Researchers 9.33% 55.92x
Doctor Who Fans 34.97% 53.35x
Streaming British TV Users 20.90% 51.46x
TV Junkies 38.04% 51.28x
Streaming Video Fans 41.50% 50.15x
Mens Fitness Publication Readers 16.55% 49.94x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 2.06x
Urban Outfitters 0.02% 1.77x
Zumiez 0.03% 1.53x
Journeys 0.03% 1.51x
Patagonia 0.01% 1.17x
Maurices 0.04% 1.17x
Gymboree 0.02% 1.11x
Express 0.01% 1.10x
Old Navy 0.02% 0.98x
Buckle 0.01% 0.97x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is showtimes.com.

Website Composition Index
showtimes.com 6.76% 67.95x
moviefone.com 6.50% 54.90x
lrmonline.com 1.78% 49.66x
movieinsider.com 13.86% 49.45x
dvdsreleasedates.com 3.63% 46.68x
murphysmultiverse.com 6.50% 44.18x
marvel.com 2.77% 41.42x
firstshowing.net 1.91% 38.97x
batman-news.com 1.66% 38.59x
thedigitalbits.com 1.94% 37.84x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 20.13% 26.88x
Film Production 0.35% 26.85x
Feminism 0.15% 18.60x
Collectibles - Toys & Collectibles 16.77% 18.23x
Ireland Cluster 1.15% 16.78x
Celebrity Gossip 0.25% 16.52x
Assorted Topics (Events, Tickets, Fitness) 4.74% 14.94x
Edgy Content 25.05% 14.90x
Nature & Wildlife 1.93% 12.79x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.91% 12.67x
Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.
Index: A comparison of the Moviegoers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male