MOVIEGOERS

Audience Size: 3 Million Devices

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Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Moviegoers audience.

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is TV Junkies.

Interest	Composition	Index
TV Junkies	32.79%	28.79x
Movie Ticket Buyers	46.41%	25.82x
Cholesterol Researchers	33.18%	24.75x
Entertainment & Tabloid Magazine Readers	32.05%	23.78x
Entertainment Industry Decision Makers	30.97%	23.65x
Mailing & Shipping Shoppers	37.93%	23.21x
TV Advertising Professionals	30.73%	23.02x
Joint Pain Health Care Professionals	38.77%	22.91x
Menopause Researchers	36.14%	22.53x
Sinus Researchers	32.38%	21.68x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.

Index: A comparison of the Moviegoers audience to the internet population.

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Supreme.

Location	Composition	Index
Supreme	0.01%	1.59x
Abercrombie & Fitch	0.03%	1.37x
Ann Taylor	0.24%	1.34x
Armani	0.03%	1.32x
Talbots	0.07%	1.31x
H&M	0.04%	1.30x
American Apparel	0.04%	1.30x
Eddie Bauer	0.02%	1.30x
Hugo Boss	0.04%	1.29x
Saint Laurent Paris	0.01%	1.28x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.

Index: A comparison of the Moviegoers audience to the internet population.

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is movietickets.com.

Website	Composition	Index
movietickets.com	9.72%	58.69x
regmovies.com	8.01%	57.99x
puppyfind.com	1.47%	56.52x
mommypoppins.com	2.39%	54.81x
moviepilot.com	1.26%	54.39x
joblo.com	2.51%	54.38x
cosmicbooknews.com	1.59%	54.31x
latinpost.com	1.57%	52.29x
fox.com	1.84%	51.73x
coach.com	1.15%	51.65x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.

Index: A comparison of the Moviegoers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Movie Reviews.

Content Affinity	Composition	Index
Movie Reviews	18.53%	19.81x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.35%	19.47x
London Tourism & Events	0.62%	18.49x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.82%	18.24x
Assorted Topics #11249 (Insurance, Travel, Viral Media)	0.11%	18.03x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.43%	16.89x
Celebrity Gossip	5.85%	16.84x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	1.08%	15.13x
Parenting & Nutrition	0.16%	14.98x
Concert Posters	1.26%	14.44x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.

Index: A comparison of the Moviegoers audience to the internet population.

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female