MOVIEGOERS

Audience Size: 3.5 Million Devices

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Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Moviegoers audience.

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is TV Junkies.

Interest	Composition	Index
TV Junkies	46.11%	38.95x
Entertainment Industry Decision Makers	40.90%	34.48x
TV Advertising Professionals	41.85%	34.08x
Cholesterol Researchers	43.26%	34.02x
Nashville Activity Researchers	43.77%	33.97x
Entertainment & Tabloid Magazine Readers	40.39%	33.09x
Orlando Activities Researchers	41.14%	32.94x
Heartburn Sufferers	40.08%	31.72x
Texas Activity Researchers	38.23%	31.55x
Blockbuster Movie Fans	40.91%	30.90x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.

Index: A comparison of the Moviegoers audience to the internet population.

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Supreme.

Location	Composition	Index
Supreme	0.02%	2.28x
Everlane	0.01%	1.97x
Bonobos	0.12%	1.56x
Jos A. Bank Clothiers	0.37%	1.42x
Mens Wearhouse	0.61%	1.39x
Topshop	0.02%	1.37x
White House Black Market	0.40%	1.32x
Free People	0.03%	1.32x
Patagonia	0.01%	1.31x
Johnston and Murphy	0.53%	1.25x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.

Index: A comparison of the Moviegoers audience to the internet population.

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is regmovies.com.

Website	Composition	Index
regmovies.com	3.43%	49.05x
comicbookresources.com	1.11%	43.03x
gamenguide.com	1.15%	41.70x
menupages.com	1.33%	37.85x
emmys.com	1.00%	37.73x
enstarz.com	1.96%	37.72x
movietickets.com	5.22%	37.64x
movies.com	2.40%	37.09x
wildaboutmovies.com	1.21%	36.82x
showtimes.com	5.52%	36.32x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.

Index: A comparison of the Moviegoers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity	Composition	Index
Assorted Topics (Insurance, Travel, Viral Media)	0.04%	21.51x
London Tourism & Events	0.45%	20.22x
Movie Reviews	21.30%	20.11x
Parenting & Nutrition	0.06%	19.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.24%	19.52x
Celebrity Gossip	3.45%	19.32x
Content Streamers & Downloaders	0.10%	19.04x
Assorted Topics (Television, Origami, Men's Health)	0.21%	16.80x
Alternative Movie Streaming	1.04%	15.88x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.33%	15.87x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.

Index: A comparison of the Moviegoers audience to the internet population.

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female