MOVIEGOERS

Audience Size: 2.8 Million Devices

View All Audiences

Explore the Moviegoers Audience

Below you'll find more information about the Moviegoers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Moviegoers audience.

INTERESTS

The Moviegoers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Moviegoers audience is TV Junkies.

Interest	Composition	Index
TV Junkies	34.52%	32.65x
Nashville Activity Researchers	42.35%	28.65x
Cholesterol Researchers	35.69%	27.98x
Movie Ticket Buyers	45.26%	27.92x
Entertainment Industry Decision Makers	32.63%	27.26x
Entertainment & Tabloid Magazine Readers	33.69%	27.01x
Orlando Activities Researchers	40.31%	26.77x
TV Advertising Professionals	32.66%	26.55x
Texas Activity Researchers	34.78%	26.51x
Joint Pain Health Care Professionals	38.61%	25.61x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Interest attribute.

Index: A comparison of the Moviegoers audience to the internet population.

APPAREL RETAILERS

The Moviegoers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Moviegoers audience is Zara.

Location	Composition	Index
Zara	0.05%	1.58x
Uniqlo	0.02%	1.57x
Everlane	0.01%	1.56x
Ann Taylor	0.03%	1.48x
Ralph Lauren	0.01%	1.48x
Banana Republic	0.06%	1.46x
Urban Outfitters	0.08%	1.46x
Hugo Boss	0.04%	1.45x
Levi Strauss	0.02%	1.44x
Madewell	0.03%	1.42x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Location attribute.

Index: A comparison of the Moviegoers audience to the internet population.

WEBSITES

The Moviegoers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Moviegoers audience is regmovies.com.

Website	Composition	Index
regmovies.com	6.98%	65.96x
cosmicbooknews.com	1.45%	64.68x
moviepilot.com	1.10%	62.64x
mommypoppins.com	2.06%	61.95x
joblo.com	2.24%	61.78x
movietickets.com	8.82%	61.24x
puppyfind.com	1.23%	60.95x
latinpost.com	1.34%	59.37x
fye.com	1.02%	57.57x
plannedparenthood.org	2.34%	57.24x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Web attribute.

Index: A comparison of the Moviegoers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Moviegoers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity	Composition	Index
Assorted Topics (Insurance, Travel, Viral Media)	0.09%	21.98x
Movie Reviews	19.91%	21.92x
London Tourism & Events	0.61%	21.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.42%	20.89x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.76%	20.07x
Celebrity Gossip	5.71%	19.66x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.32%	19.56x
Parenting & Nutrition	0.13%	18.24x
As Seen On TV Products	0.16%	17.93x
Concert Posters	1.16%	16.93x

Composition Percentage: The overlap percentage between the Moviegoers audience and the Content Affinity attribute.

Index: A comparison of the Moviegoers audience to the internet population.

DEMOGRAPHICS

The Moviegoers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female