Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.7 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 75.55% 57.43x
Metal and Rock Music Fans 53.69% 45.41x
Classic Rock Fans 56.87% 42.54x
Jamband Fans 48.69% 37.63x
Vinyl Record Collectors 48.51% 35.83x
Music Trivia Researchers 38.71% 29.84x
Movie and Game Review Readers 33.15% 29.43x
Tech News Enthusiasts 30.89% 29.02x
Mens Fitness Publication Readers 28.23% 28.96x
Camera Review Readers 31.19% 28.62x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.45x
Eddie Bauer 0.01% 1.43x
Lululemon 0.01% 1.39x
H&M 0.01% 1.34x
Jos A. Bank Clothiers 0.02% 1.30x
Mens Wearhouse 0.03% 1.26x
American Eagle Outfitters 0.02% 1.24x
J. Crew 0.01% 1.23x
Gymboree 0.02% 1.21x
Old Navy 0.04% 1.19x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is premierguitar.com.

Website Composition Index
premierguitar.com 3.83% 62.46x
marshallforum.com 1.45% 58.78x
911tabs.com 1.51% 58.21x
sevenstring.org 1.87% 57.89x
mylespaul.com 2.83% 57.37x
strat-talk.com 3.11% 57.17x
squier-talk.com 1.07% 57.10x
metalheadzone.com 1.49% 56.19x
invisibleoranges.com 1.06% 55.24x
sweetwater.com 1.74% 54.62x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 20.13% 30.70x
Live Music 16.55% 28.58x
Music Production 3.66% 24.96x
Music Education 0.53% 22.90x
Christian Music 0.04% 21.46x
Music Concerts 47.71% 21.04x
Professional Audio Visual 0.05% 20.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 17.56x
Audio Clips & Sound Effects 0.06% 17.22x
Film Production 0.29% 17.07x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male