Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 3 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 76.71% 46.59x
Jamband Fans 40.24% 25.40x
Metal and Rock Music Fans 59.27% 19.47x
Jazz Music Fans 34.98% 19.38x
Live Concert Fans 27.19% 19.02x
Grateful Dead Fans 33.30% 18.60x
Beer Aficionados 27.65% 18.33x
Movie and Game Review Readers 25.32% 17.43x
Comedy Fans 27.00% 17.36x
Horror Movie Fans 26.20% 16.96x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.57x
American Apparel 0.04% 1.41x
The North Face 0.02% 1.13x
Express 0.03% 1.09x
Uniqlo 0.01% 1.08x
Urban Outfitters 0.04% 1.04x
Carhartt 0.21% 1.03x
Levi Strauss 0.01% 1.03x
Eddie Bauer 0.01% 1.03x
H&M 0.04% 1.02x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is dimarzio.com.

Website Composition Index
dimarzio.com 0.56% 121.88x
guitarfetish.com 0.51% 121.07x
allparts.com 0.21% 119.62x
gbase.com 0.24% 117.72x
guitaraficionado.com 0.23% 117.63x
tonereport.com 1.99% 116.59x
jacksonguitars.com 0.25% 115.01x
wamplerpedals.com 0.32% 114.81x
fender.com 1.57% 112.79x
jimdunlop.com 1.50% 108.57x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 23.42% 37.21x
Music Production 9.38% 29.39x
Live Music 16.12% 27.70x
Music Concerts 33.92% 22.64x
Song Lyrics & Sheet Music 35.10% 16.96x
Christian Music 3.68% 13.90x
Professional Audio Visual 0.88% 13.81x
Music Education 7.24% 13.04x
Concert Posters 1.19% 12.92x
Feminism 1.35% 12.61x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999