Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.2 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 92.92% 65.49x
Classic Rock Fans 40.39% 54.25x
Metal and Rock Music Fans 64.45% 48.56x
Grateful Dead Fans 40.14% 40.90x
Vinyl Record Collectors 32.31% 40.38x
Live Concert Fans 35.44% 36.22x
Jamband Fans 36.50% 34.55x
Mens Fitness Publication Readers 13.39% 32.05x
Jazz Music Fans 17.58% 31.94x
United Kingdom News Readers 12.61% 28.42x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.30x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is guitarspace.org.

Website Composition Index
guitarspace.org 3.49% 57.63x
premierguitar.com 2.30% 56.82x
guitar.com 16.27% 56.23x
marshallforum.com 1.54% 54.58x
squier-talk.com 1.09% 54.12x
guitarplayer.com 18.85% 54.11x
sevenstring.org 1.68% 53.84x
vhnd.com 2.64% 53.44x
guitargearfinder.com 2.56% 52.73x
prosoundhq.com 1.19% 52.15x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 32.63% 29.68x
Music Production 1.96% 28.13x
Live Music 10.01% 26.96x
Music Concerts 34.77% 22.48x
Music Education 0.19% 16.26x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.93% 13.30x
Assorted Topics (Television, Origami, Men's Health) 0.28% 11.95x
Quebec Vacations 0.50% 11.86x
Song Lyrics & Sheet Music 25.67% 11.76x
Australia & New Zealand Media 1.46% 11.39x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male