Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 1.7 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 75.36% 63.87x
Metal and Rock Music Fans 51.51% 49.73x
Classic Rock Fans 57.52% 46.46x
Jamband Fans 45.06% 41.54x
Vinyl Record Collectors 46.20% 37.30x
Music Trivia Researchers 30.64% 29.26x
Live Concert Fans 21.00% 27.73x
Mens Fitness Publication Readers 15.40% 27.11x
Beer Aficionados 18.94% 27.06x
Jazz Music Fans 28.50% 26.20x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.42x
Chicos 0.02% 1.39x
Banana Republic 0.01% 1.21x
Buckle 0.01% 1.18x
Carhartt 0.13% 1.17x
H&M 0.01% 1.15x
Maurices 0.03% 1.13x
Express 0.01% 1.11x
LOFT 0.01% 1.11x
Gymboree 0.01% 1.08x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is premierguitar.com.

Website Composition Index
premierguitar.com 1.20% 68.66x
911tabs.com 1.02% 63.83x
vhnd.com 3.33% 55.15x
guitaraficionado.com 1.14% 54.27x
marshallforum.com 1.98% 53.18x
sevenstring.org 2.28% 53.14x
gretsch-talk.com 1.21% 52.22x
guitarspace.org 2.82% 51.93x
squier-talk.com 1.34% 51.93x
bravewords.com 7.28% 49.58x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Live Music.

Content Affinity Composition Index
Live Music 16.97% 31.49x
Guitars & Instruments 36.75% 31.17x
Music Production 3.02% 26.79x
Music Concerts 52.85% 21.84x
Music Education 0.42% 19.57x
Action Sports 0.26% 16.23x
Assorted Topics (Power Trains, Drones, Web Design) 0.15% 14.71x
Crossfit & Obstacle Race Enthusiasts 0.04% 13.40x
Auto Tires & Parts Repair Researchers 0.04% 13.19x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.11% 12.84x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male