Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 3.1 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 75.37% 54.57x
Metal and Rock Music Fans 51.64% 39.85x
Classic Rock Fans 49.88% 37.70x
Jamband Fans 46.06% 33.43x
Vinyl Record Collectors 45.72% 31.96x
Music Trivia Researchers 40.42% 29.07x
Beer Aficionados 35.84% 27.16x
Movie and Game Review Readers 35.30% 27.15x
Comedy Fans 34.39% 26.78x
Lyrics Researchers 37.07% 26.60x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.73x
LOFT 0.01% 1.71x
Maurices 0.02% 1.40x
Victoria's Secret 0.01% 1.30x
Carhartt 0.18% 1.20x
The Childrens Place 0.01% 1.18x
Mens Wearhouse 0.01% 1.17x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is bassplayer.com.

Website Composition Index
bassplayer.com 1.25% 59.34x
911tabs.com 2.65% 54.97x
marshallforum.com 1.34% 54.54x
mylespaul.com 2.72% 53.92x
sevenstring.org 1.83% 53.64x
strat-talk.com 2.95% 53.25x
premierguitar.com 4.14% 50.72x
azchords.com 2.88% 50.06x
yourchords.com 1.55% 49.81x
invisibleoranges.com 1.35% 49.03x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 20.05% 34.19x
Music Production 5.96% 26.66x
Live Music 19.77% 26.05x
Music Concerts 44.13% 22.27x
London Tourism & Events 0.24% 20.51x
Christian Music 0.69% 19.59x
Music Education 2.69% 18.53x
Film Production 1.23% 17.34x
Professional Audio Visual 0.24% 16.69x
Assorted Topics (Power Trains, Drones, Web Design) 1.78% 16.34x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male