Explore the Musical Instrument Purchasers Audience
Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.
INTERESTS
The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.
| Interest | Composition | Index |
| Guitar Enthusiasts | 78.82% | 59.58x |
| Metal and Rock Music Fans | 50.91% | 42.45x |
| Jamband Fans | 42.66% | 37.48x |
| Classic Rock Fans | 47.47% | 36.70x |
| Music Trivia Researchers | 38.06% | 32.58x |
| Guitar Music Researchers | 41.61% | 31.78x |
| Beer Aficionados | 31.06% | 29.25x |
| Live Concert Fans | 32.66% | 28.41x |
| Jazz Music Fans | 35.10% | 28.33x |
| Movie and Game Review Readers | 31.84% | 27.46x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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APPAREL RETAILERS
The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.44x |
| Bonobos | 0.10% | 1.41x |
| Urban Outfitters | 0.07% | 1.29x |
| Jos A. Bank Clothiers | 0.36% | 1.27x |
| Mens Wearhouse | 0.59% | 1.26x |
| Columbia | 0.02% | 1.24x |
| LL Bean | 0.01% | 1.22x |
| White House Black Market | 0.33% | 1.15x |
| Supreme | 0.01% | 1.15x |
| American Apparel | 0.04% | 1.12x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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WEBSITES
The Musical Instrument Purchasers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Musical Instrument Purchasers audience is jimdunlop.com.
| Website | Composition | Index |
| jimdunlop.com | 1.21% | 57.60x |
| mojotone.com | 1.00% | 57.29x |
| marshallforum.com | 1.03% | 56.47x |
| strat-talk.com | 2.12% | 56.42x |
| mylespaul.com | 1.90% | 55.86x |
| sevenstring.org | 1.20% | 54.84x |
| 911tabs.com | 3.12% | 53.45x |
| yourchords.com | 1.54% | 52.41x |
| bassplayer.com | 2.11% | 50.38x |
| guitaretab.com | 4.70% | 49.85x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.
| Content Affinity | Composition | Index |
| Guitars & Instruments | 22.63% | 32.78x |
| Music Production | 7.91% | 28.40x |
| Live Music | 19.49% | 25.21x |
| Music Concerts | 41.06% | 20.61x |
| Song Lyrics & Sheet Music | 39.91% | 15.58x |
| Music Education | 5.20% | 14.70x |
| Christian Music | 2.17% | 14.44x |
| London Tourism & Events | 0.36% | 14.22x |
| Concert Posters | 0.69% | 13.83x |
| Content Streamers & Downloaders | 0.09% | 13.77x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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DEMOGRAPHICS
The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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