Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.1 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 76.94% 65.62x
Metal and Rock Music Fans 54.12% 49.99x
Classic Rock Fans 54.56% 47.08x
Jamband Fans 47.92% 42.81x
Vinyl Record Collectors 48.22% 40.10x
Music Trivia Researchers 41.34% 36.49x
Movie and Game Review Readers 37.64% 35.68x
Beer Aficionados 35.37% 35.60x
Tech News Enthusiasts 33.83% 35.37x
Mens Fitness Publication Readers 31.37% 35.05x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.55x
Dressbarn 0.01% 1.37x
Old Navy 0.02% 1.31x
Carhartt 0.13% 1.19x
Buckle 0.01% 1.15x
Mens Wearhouse 0.01% 1.10x
Maurices 0.01% 0.96x
Journeys 0.02% 0.94x
Express 0.01% 0.93x
Victoria's Secret 0.01% 0.72x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is 911tabs.com.

Website Composition Index
911tabs.com 1.88% 64.40x
marshallforum.com 1.29% 59.74x
mylespaul.com 2.47% 59.14x
sevenstring.org 1.69% 57.21x
strat-talk.com 2.70% 56.46x
yourchords.com 1.05% 56.19x
metalheadzone.com 4.57% 55.71x
sweetwater.com 6.60% 55.60x
guitaretab.com 2.41% 55.46x
guitarplayer.com 7.91% 55.23x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 16.44% 36.68x
Live Music 17.77% 31.34x
Music Production 4.31% 27.57x
London Tourism & Events 0.14% 26.86x
Music Concerts 44.80% 25.07x
Music Education 1.32% 24.65x
Christian Music 0.20% 22.98x
Assorted Topics (Power Trains, Drones, Web Design) 1.14% 22.36x
Professional Audio Visual 0.10% 20.68x
Film Production 0.67% 20.61x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male