Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 4.6 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 77.38% 47.49x
Metal and Rock Music Fans 52.20% 34.89x
Classic Rock Fans 48.08% 31.15x
Jamband Fans 45.61% 29.92x
Vinyl Record Collectors 48.20% 27.54x
Music Trivia Researchers 43.68% 26.63x
Beer Aficionados 37.51% 24.95x
Comedy Fans 37.38% 24.51x
Movie and Game Review Readers 39.47% 24.40x
Mens Fitness Publication Readers 34.33% 23.94x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is REI.

Location Composition Index
REI 0.02% 1.43x
Patagonia 0.01% 1.41x
American Apparel 0.03% 1.30x
Talbots 0.04% 1.28x
Madewell 0.02% 1.19x
Club Monaco 0.01% 1.18x
Forever 21 0.05% 1.16x
Carhartt 0.34% 1.16x
Jos A. Bank Clothiers 0.04% 1.15x
Hugo Boss 0.03% 1.13x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is 911tabs.com.

Website Composition Index
911tabs.com 2.44% 46.50x
strat-talk.com 1.93% 44.73x
mylespaul.com 1.84% 44.53x
sevenstring.org 1.20% 44.28x
themusiczoo.com 1.44% 42.74x
yourchords.com 1.27% 42.67x
guitaretab.com 3.37% 42.56x
bassplayer.com 1.66% 41.91x
taylorguitars.com 1.38% 41.45x
premierguitar.com 2.36% 41.29x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 18.70% 28.10x
Music Production 5.98% 24.21x
Live Music 19.15% 23.28x
Music Concerts 37.05% 19.85x
Christian Music 1.44% 15.62x
Content Streamers & Downloaders 0.03% 15.53x
London Tourism & Events 0.26% 15.02x
Song Lyrics & Sheet Music 37.34% 14.78x
Australia & New Zealand Media 4.88% 14.58x
Feminism 0.82% 13.88x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male