Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 4.1 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 78.22% 49.86x
Metal and Rock Music Fans 54.07% 35.91x
Classic Rock Fans 50.36% 31.83x
Jamband Fans 46.15% 31.74x
Music Trivia Researchers 43.12% 28.91x
Beer Aficionados 36.97% 27.42x
Movie and Game Review Readers 39.23% 26.72x
Live Concert Fans 36.77% 26.30x
Mens Fitness Publication Readers 34.42% 25.93x
Tech News Enthusiasts 36.29% 25.44x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is J. Crew.

Location Composition Index
J. Crew 0.04% 1.38x
Bonobos 0.02% 1.33x
Brooks Brothers 0.03% 1.29x
Zara 0.02% 1.28x
Urban Outfitters 0.04% 1.26x
REI 0.01% 1.24x
Madewell 0.02% 1.23x
Free People 0.02% 1.22x
The North Face 0.02% 1.22x
Club Monaco 0.01% 1.22x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is strat-talk.com.

Website Composition Index
strat-talk.com 1.86% 59.34x
mylespaul.com 1.78% 59.10x
911tabs.com 2.90% 59.02x
sevenstring.org 1.17% 57.71x
yourchords.com 1.32% 56.23x
guitaretab.com 3.88% 54.92x
bassplayer.com 1.81% 54.88x
countrytabs.com 1.17% 53.75x
themusiczoo.com 1.67% 52.56x
premierguitar.com 1.73% 52.49x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 17.63% 28.52x
Music Production 5.64% 24.63x
Live Music 19.53% 23.03x
Music Concerts 37.36% 20.39x
Song Lyrics & Sheet Music 35.33% 15.24x
London Tourism & Events 0.27% 15.11x
Content Streamers & Downloaders 0.05% 15.01x
Christian Music 1.54% 14.87x
Australia & New Zealand Media 5.11% 14.32x
Assorted Topics (Toys, T-Shirts, Volvos) 0.19% 13.77x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male