Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.6 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 77.09% 99.58x
Metal and Rock Music Fans 47.96% 65.52x
Jamband Fans 41.52% 57.44x
Guitar Music Researchers 45.07% 47.61x
Music Trivia Researchers 37.49% 47.22x
Live Concert Fans 30.51% 41.50x
Jazz Music Fans 36.07% 41.29x
Beer Aficionados 29.76% 40.21x
Grateful Dead Fans 32.67% 40.09x
Movie and Game Review Readers 27.46% 39.12x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.45x
Supreme 0.02% 1.42x
REI 0.03% 1.35x
Tommy Bahama 0.02% 1.32x
Bonobos 0.05% 1.25x
Columbia 0.02% 1.25x
Jos A. Bank Clothiers 0.32% 1.24x
Free People 0.02% 1.23x
Levi Strauss 0.01% 1.21x
American Apparel 0.04% 1.21x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is tonereport.com.

Website Composition Index
tonereport.com 1.23% 120.62x
mojotone.com 1.47% 104.92x
jimdunlop.com 1.75% 104.42x
marshallforum.com 1.41% 102.09x
warmoth.com 1.29% 101.10x
mylespaul.com 2.64% 100.50x
strat-talk.com 3.13% 96.88x
sevenstring.org 1.56% 96.63x
digitech.com 1.08% 96.53x
911tabs.com 3.95% 89.78x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 25.96% 42.54x
Music Production 9.46% 36.66x
Live Music 18.45% 32.56x
Music Concerts 40.62% 24.34x
Song Lyrics & Sheet Music 42.05% 18.79x
Christian Music 2.74% 17.55x
Concert Posters 0.84% 16.92x
Music Education 6.49% 16.79x
London Tourism & Events 0.39% 16.32x
Professional Audio Visual 0.79% 15.86x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male