Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 3.6 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 78.82% 59.58x
Metal and Rock Music Fans 50.91% 42.45x
Jamband Fans 42.66% 37.48x
Classic Rock Fans 47.47% 36.70x
Music Trivia Researchers 38.06% 32.58x
Guitar Music Researchers 41.61% 31.78x
Beer Aficionados 31.06% 29.25x
Live Concert Fans 32.66% 28.41x
Jazz Music Fans 35.10% 28.33x
Movie and Game Review Readers 31.84% 27.46x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is REI.

Location Composition Index
REI 0.03% 1.44x
Bonobos 0.10% 1.41x
Urban Outfitters 0.07% 1.29x
Jos A. Bank Clothiers 0.36% 1.27x
Mens Wearhouse 0.59% 1.26x
Columbia 0.02% 1.24x
LL Bean 0.01% 1.22x
White House Black Market 0.33% 1.15x
Supreme 0.01% 1.15x
American Apparel 0.04% 1.12x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is jimdunlop.com.

Website Composition Index
jimdunlop.com 1.21% 57.60x
mojotone.com 1.00% 57.29x
marshallforum.com 1.03% 56.47x
strat-talk.com 2.12% 56.42x
mylespaul.com 1.90% 55.86x
sevenstring.org 1.20% 54.84x
911tabs.com 3.12% 53.45x
yourchords.com 1.54% 52.41x
bassplayer.com 2.11% 50.38x
guitaretab.com 4.70% 49.85x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 22.63% 32.78x
Music Production 7.91% 28.40x
Live Music 19.49% 25.21x
Music Concerts 41.06% 20.61x
Song Lyrics & Sheet Music 39.91% 15.58x
Music Education 5.20% 14.70x
Christian Music 2.17% 14.44x
London Tourism & Events 0.36% 14.22x
Concert Posters 0.69% 13.83x
Content Streamers & Downloaders 0.09% 13.77x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male