Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.5 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 76.70% 61.01x
Metal and Rock Music Fans 54.53% 46.59x
Classic Rock Fans 56.13% 43.12x
Jamband Fans 48.23% 38.99x
Vinyl Record Collectors 47.92% 36.85x
Music Trivia Researchers 37.85% 31.55x
Movie and Game Review Readers 34.40% 31.48x
Tech News Enthusiasts 31.88% 30.95x
Mens Fitness Publication Readers 29.22% 30.94x
Men's Clothing Shoppers 30.47% 30.65x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is 911tabs.com.

Website Composition Index
911tabs.com 1.80% 58.70x
marshallforum.com 1.40% 57.64x
mylespaul.com 2.73% 56.91x
sevenstring.org 1.85% 55.58x
squier-talk.com 1.01% 55.13x
metalheadzone.com 3.25% 54.75x
strat-talk.com 3.05% 54.38x
premierguitar.com 5.70% 53.82x
yourchords.com 1.01% 53.71x
invisibleoranges.com 1.16% 53.17x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 19.68% 34.98x
Live Music 18.72% 30.63x
Music Production 4.29% 25.18x
Music Education 0.92% 24.93x
Music Concerts 46.95% 23.99x
Christian Music 0.13% 23.41x
London Tourism & Events 0.10% 22.74x
Professional Audio Visual 0.07% 21.53x
Film Production 0.53% 18.76x
Marijuana 0.08% 18.62x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male