Explore the Musical Instrument Purchasers Audience
Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.
INTERESTS
The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.
| Interest | Composition | Index |
| Guitar Enthusiasts | 76.71% | 46.59x |
| Jamband Fans | 40.24% | 25.40x |
| Metal and Rock Music Fans | 59.27% | 19.47x |
| Jazz Music Fans | 34.98% | 19.38x |
| Live Concert Fans | 27.19% | 19.02x |
| Grateful Dead Fans | 33.30% | 18.60x |
| Beer Aficionados | 27.65% | 18.33x |
| Movie and Game Review Readers | 25.32% | 17.43x |
| Comedy Fans | 27.00% | 17.36x |
| Horror Movie Fans | 26.20% | 16.96x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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APPAREL RETAILERS
The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.57x |
| American Apparel | 0.04% | 1.41x |
| The North Face | 0.02% | 1.13x |
| Express | 0.03% | 1.09x |
| Uniqlo | 0.01% | 1.08x |
| Urban Outfitters | 0.04% | 1.04x |
| Carhartt | 0.21% | 1.03x |
| Levi Strauss | 0.01% | 1.03x |
| Eddie Bauer | 0.01% | 1.03x |
| H&M | 0.04% | 1.02x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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WEBSITES
The Musical Instrument Purchasers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Musical Instrument Purchasers audience is dimarzio.com.
| Website | Composition | Index |
| dimarzio.com | 0.56% | 121.88x |
| guitarfetish.com | 0.51% | 121.07x |
| allparts.com | 0.21% | 119.62x |
| gbase.com | 0.24% | 117.72x |
| guitaraficionado.com | 0.23% | 117.63x |
| tonereport.com | 1.99% | 116.59x |
| jacksonguitars.com | 0.25% | 115.01x |
| wamplerpedals.com | 0.32% | 114.81x |
| fender.com | 1.57% | 112.79x |
| jimdunlop.com | 1.50% | 108.57x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.
| Content Affinity | Composition | Index |
| Guitars & Instruments | 23.42% | 37.21x |
| Music Production | 9.38% | 29.39x |
| Live Music | 16.12% | 27.70x |
| Music Concerts | 33.92% | 22.64x |
| Song Lyrics & Sheet Music | 35.10% | 16.96x |
| Christian Music | 3.68% | 13.90x |
| Professional Audio Visual | 0.88% | 13.81x |
| Music Education | 7.24% | 13.04x |
| Concert Posters | 1.19% | 12.92x |
| Feminism | 1.35% | 12.61x |
Composition Percentage:
The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
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DEMOGRAPHICS
The Musical Instrument Purchasers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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