Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 3.7 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 78.12% 56.08x
Metal and Rock Music Fans 53.54% 40.25x
Classic Rock Fans 49.54% 36.17x
Jamband Fans 46.24% 35.53x
Music Trivia Researchers 43.48% 32.03x
Beer Aficionados 36.86% 30.10x
Movie and Game Review Readers 38.04% 29.47x
Live Concert Fans 36.40% 29.20x
Mens Fitness Publication Readers 33.89% 28.34x
Tech News Enthusiasts 35.59% 27.85x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.57x
REI 0.02% 1.43x
Patagonia 0.01% 1.35x
Madewell 0.01% 1.34x
White House Black Market 0.42% 1.32x
Topshop 0.03% 1.31x
Jos A. Bank Clothiers 0.32% 1.31x
Mens Wearhouse 0.53% 1.29x
Buckle 0.31% 1.23x
Johnston and Murphy 0.57% 1.16x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is jimdunlop.com.

Website Composition Index
jimdunlop.com 1.12% 67.14x
marshallforum.com 1.00% 65.13x
strat-talk.com 1.98% 64.75x
mylespaul.com 1.92% 63.80x
sevenstring.org 1.25% 62.12x
911tabs.com 3.33% 61.74x
yourchords.com 1.48% 60.49x
bassplayer.com 2.01% 59.14x
guitaretab.com 4.51% 57.79x
countrytabs.com 1.33% 57.60x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 18.39% 29.95x
Music Production 5.94% 26.33x
Live Music 18.54% 23.32x
Music Concerts 37.82% 21.29x
Song Lyrics & Sheet Music 36.25% 15.81x
London Tourism & Events 0.29% 15.32x
Christian Music 1.68% 15.20x
Content Streamers & Downloaders 0.06% 14.74x
Australia & New Zealand Media 5.29% 14.67x
Concert Posters 0.48% 14.18x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male