Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 3.5 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 76.88% 50.69x
Metal and Rock Music Fans 53.66% 36.31x
Classic Rock Fans 51.19% 32.85x
Jamband Fans 46.99% 30.90x
Vinyl Record Collectors 47.39% 29.41x
Music Trivia Researchers 42.85% 28.22x
Beer Aficionados 36.77% 26.29x
Live Concert Fans 36.33% 25.83x
Movie and Game Review Readers 39.20% 25.78x
Comedy Fans 37.46% 25.26x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 1.42x
Carhartt 0.18% 1.25x
Banana Republic 0.02% 1.24x
J. Crew 0.01% 1.20x
Jos A. Bank Clothiers 0.01% 1.19x
Dressbarn 0.01% 1.17x
Buckle 0.01% 1.14x
Lane Bryant 0.01% 1.12x
Old Navy 0.02% 1.11x
Chicos 0.01% 1.10x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is themusiczoo.com.

Website Composition Index
themusiczoo.com 1.31% 54.37x
bassplayer.com 1.61% 53.71x
911tabs.com 2.73% 53.41x
marshallforum.com 1.22% 53.10x
decibelmagazine.com 1.05% 52.34x
taylorguitars.com 1.23% 52.15x
mylespaul.com 2.51% 51.97x
sevenstring.org 1.65% 51.71x
strat-talk.com 2.65% 51.53x
premierguitar.com 3.48% 48.78x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 19.23% 32.59x
Music Production 6.00% 27.93x
Live Music 18.60% 25.75x
Music Concerts 41.84% 21.15x
London Tourism & Events 0.27% 19.99x
Christian Music 1.01% 18.48x
Music Education 3.16% 16.68x
Assorted Topics (Power Trains, Drones, Web Design) 1.73% 15.99x
Song Lyrics & Sheet Music 39.16% 15.88x
Feminism 0.87% 15.72x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male