Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 1.8 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 92.33% 79.28x
Metal and Rock Music Fans 64.27% 60.21x
Classic Rock Fans 53.64% 55.37x
Jamband Fans 41.22% 48.55x
Vinyl Record Collectors 41.47% 42.66x
Live Concert Fans 37.11% 42.52x
Mens Fitness Publication Readers 10.32% 32.50x
Jazz Music Fans 24.24% 29.99x
Beer Aficionados 12.36% 29.25x
Music Trivia Researchers 20.95% 29.25x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.56x
Mens Wearhouse 0.02% 1.38x
White House Black Market 0.02% 1.29x
LOFT 0.01% 1.28x
Buckle 0.02% 1.27x
Dressbarn 0.01% 1.27x
Maurices 0.04% 1.23x
Victoria's Secret 0.01% 1.23x
Old Navy 0.02% 1.19x
Journeys 0.03% 1.09x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is gretsch-talk.com.

Website Composition Index
gretsch-talk.com 1.15% 67.47x
guitarspace.org 3.60% 66.98x
squier-talk.com 1.28% 66.52x
sevenstring.org 2.08% 65.97x
marshallforum.com 1.91% 64.92x
guitartabsexplorer.com 1.56% 64.23x
vhnd.com 2.89% 61.59x
guitarplayer.com 22.36% 60.98x
guitargearfinder.com 3.59% 60.06x
prosoundhq.com 1.04% 58.95x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 40.15% 34.82x
Music Production 2.94% 33.50x
Live Music 14.12% 30.61x
Music Concerts 49.40% 21.42x
Music Education 0.28% 19.35x
Action Sports 0.15% 14.54x
Song Lyrics & Sheet Music 29.90% 12.07x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.21% 11.91x
Assorted Topics (Power Trains, Drones, Web Design) 0.07% 10.96x
Australia & New Zealand Media 0.99% 10.82x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male