MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.2 Million Devices

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Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest	Composition	Index
Guitar Enthusiasts	92.92%	65.49x
Classic Rock Fans	40.39%	54.25x
Metal and Rock Music Fans	64.45%	48.56x
Grateful Dead Fans	40.14%	40.90x
Vinyl Record Collectors	32.31%	40.38x
Live Concert Fans	35.44%	36.22x
Jamband Fans	36.50%	34.55x
Mens Fitness Publication Readers	13.39%	32.05x
Jazz Music Fans	17.58%	31.94x
United Kingdom News Readers	12.61%	28.42x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Maurices.

Location	Composition	Index
Maurices	0.02%	1.30x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is guitarspace.org.

Website	Composition	Index
guitarspace.org	3.49%	57.63x
premierguitar.com	2.30%	56.82x
guitar.com	16.27%	56.23x
marshallforum.com	1.54%	54.58x
squier-talk.com	1.09%	54.12x
guitarplayer.com	18.85%	54.11x
sevenstring.org	1.68%	53.84x
vhnd.com	2.64%	53.44x
guitargearfinder.com	2.56%	52.73x
prosoundhq.com	1.19%	52.15x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity	Composition	Index
Guitars & Instruments	32.63%	29.68x
Music Production	1.96%	28.13x
Live Music	10.01%	26.96x
Music Concerts	34.77%	22.48x
Music Education	0.19%	16.26x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	3.93%	13.30x
Assorted Topics (Television, Origami, Men's Health)	0.28%	11.95x
Quebec Vacations	0.50%	11.86x
Song Lyrics & Sheet Music	25.67%	11.76x
Australia & New Zealand Media	1.46%	11.39x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male