Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.7 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 75.32% 54.92x
Metal and Rock Music Fans 53.92% 43.09x
Classic Rock Fans 55.96% 39.46x
Jamband Fans 47.95% 35.70x
Vinyl Record Collectors 47.35% 33.83x
Music Trivia Researchers 37.71% 29.13x
Movie and Game Review Readers 32.79% 28.82x
Mens Fitness Publication Readers 28.12% 28.49x
Tech News Enthusiasts 31.11% 28.37x
Camera Review Readers 32.06% 27.84x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.16x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is 911tabs.com.

Website Composition Index
911tabs.com 1.64% 55.10x
premierguitar.com 4.68% 54.66x
marshallforum.com 1.37% 53.93x
mylespaul.com 2.69% 53.58x
sevenstring.org 1.83% 52.78x
squier-talk.com 1.02% 52.14x
strat-talk.com 3.05% 51.84x
metalheadzone.com 2.39% 51.68x
invisibleoranges.com 1.12% 50.29x
sweetwater.com 2.73% 49.88x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 19.57% 32.28x
Live Music 17.20% 28.95x
Christian Music 0.11% 26.28x
London Tourism & Events 0.08% 24.78x
Music Production 3.97% 24.34x
Music Education 0.72% 24.28x
Professional Audio Visual 0.07% 23.70x
Music Concerts 45.76% 20.41x
Marijuana 0.05% 17.97x
Social & Demographic Trends 0.04% 17.33x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male