Dstillery Audiences

MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.9 Million Devices

Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

Dstillery Crafted Audiences

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 76.82% 46.99x
Jamband Fans 41.56% 27.01x
Music Trivia Researchers 38.58% 23.31x
Guitar Music Researchers 45.21% 23.05x
Live Concert Fans 28.16% 20.80x
Grateful Dead Fans 33.41% 20.05x
Beer Aficionados 30.50% 19.99x
Metal and Rock Music Fans 62.01% 19.92x
Movie and Game Review Readers 28.36% 19.66x
Lyrics Researchers 36.10% 19.30x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.59x
Levi Strauss 0.02% 1.46x
Ralph Lauren 0.01% 1.42x
REI 0.02% 1.25x
Supreme 0.01% 1.24x
Madewell 0.02% 1.24x
The North Face 0.03% 1.20x
Patagonia 0.01% 1.19x
American Apparel 0.04% 1.19x
Urban Outfitters 0.06% 1.13x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is tonereport.com.

Website Composition Index
tonereport.com 1.62% 122.73x
fender.com 1.22% 116.99x
theguitarmagazine.com 1.11% 112.58x
jimdunlop.com 1.54% 109.48x
mojotone.com 1.26% 109.43x
marshallforum.com 1.02% 105.70x
warmoth.com 1.11% 104.46x
strat-talk.com 1.98% 103.95x
mylespaul.com 2.18% 103.44x
911tabs.com 2.59% 94.01x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity Composition Index
Guitars & Instruments 21.99% 35.36x
Music Production 8.60% 28.72x
Live Music 14.94% 28.04x
Music Concerts 33.34% 23.05x
Song Lyrics & Sheet Music 34.70% 16.72x
Christian Music 3.18% 14.91x
Professional Audio Visual 0.80% 13.94x
Concert Posters 1.04% 13.81x
Music Education 6.70% 13.57x
Australia & New Zealand Media 4.90% 13.16x
Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.
Index: A comparison of the Musical Instrument Purchasers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male