MUSICAL INSTRUMENT PURCHASERS

Audience Size: 2.6 Million Devices

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Explore the Musical Instrument Purchasers Audience

Below you'll find more information about the Musical Instrument Purchasers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Musical Instrument Purchasers audience.

INTERESTS

The Musical Instrument Purchasers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Musical Instrument Purchasers audience is Guitar Enthusiasts.

Interest	Composition	Index
Guitar Enthusiasts	76.19%	44.80x
Metal and Rock Music Fans	53.42%	33.49x
Classic Rock Fans	53.40%	30.57x
Jamband Fans	46.67%	28.90x
Vinyl Record Collectors	46.51%	27.75x
Music Trivia Researchers	42.39%	24.18x
Beer Aficionados	36.92%	23.74x
Movie and Game Review Readers	38.51%	23.42x
Tech News Enthusiasts	34.09%	23.09x
Comedy Fans	36.99%	23.02x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Interest attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

APPAREL RETAILERS

The Musical Instrument Purchasers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Musical Instrument Purchasers audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	1.46x
American Eagle Outfitters	0.01%	1.25x
Dressbarn	0.01%	1.21x
White House Black Market	0.01%	1.21x
Carhartt	0.17%	1.12x
Mens Wearhouse	0.01%	1.04x
Maurices	0.02%	1.02x
Journeys	0.01%	0.93x
Old Navy	0.01%	0.90x
Victoria's Secret	0.01%	0.87x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Location attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

WEBSITES

The Musical Instrument Purchasers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Musical Instrument Purchasers audience is 911tabs.com.

Website	Composition	Index
911tabs.com	2.10%	47.36x
marshallforum.com	1.21%	45.60x
mylespaul.com	2.44%	45.51x
sevenstring.org	1.65%	45.38x
strat-talk.com	2.64%	45.33x
yourchords.com	1.27%	43.06x
invisibleoranges.com	1.37%	42.64x
premierguitar.com	4.21%	42.47x
planetrock.com	1.22%	42.36x
guitaretab.com	2.65%	42.29x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Web attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Musical Instrument Purchasers audience is Guitars & Instruments.

Content Affinity	Composition	Index
Guitars & Instruments	18.37%	27.95x
Music Production	5.53%	22.71x
Live Music	20.44%	21.65x
Music Concerts	44.67%	19.20x
London Tourism & Events	0.27%	18.14x
Christian Music	0.46%	16.03x
Film Production	1.14%	16.03x
Music Education	2.05%	15.86x
Professional Audio Visual	0.20%	15.19x
Assorted Topics (Power Trains, Drones, Web Design)	1.70%	15.09x

Composition Percentage: The overlap percentage between the Musical Instrument Purchasers audience and the Content Affinity attribute.

Index: A comparison of the Musical Instrument Purchasers audience to the internet population.

DEMOGRAPHICS

The Musical Instrument Purchasers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male