Dstillery Audiences

NBA FANS

Audience Size: 5.1 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 59.80% 29.80x
ESPN Enthusiasts 51.96% 29.73x
NFL Fans 47.41% 27.87x
MLB Fans 47.03% 26.90x
San Antonio Spurs Fans 46.19% 26.85x
Brooklyn Nets Fans 48.14% 26.73x
Fantasy Football Enthusiasts 47.68% 25.97x
Atlanta Hawks Fans 43.85% 25.77x
Milwaukee Bucks Fans 42.55% 25.18x
Portland Trail Blazers Fans 41.23% 24.80x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Madewell.

Location Composition Index
Madewell 0.02% 1.51x
Uniqlo 0.02% 1.45x
Ann Taylor 0.02% 1.44x
Armani 0.02% 1.43x
Bonobos 0.01% 1.41x
Tommy Bahama 0.01% 1.36x
H&M 0.06% 1.29x
Ralph Lauren 0.01% 1.24x
Gap 0.07% 1.23x
Urban Outfitters 0.03% 1.22x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.54% 42.88x
landofbasketball.com 5.27% 40.96x
basketballinsiders.com 1.02% 40.31x
soaringdownsouth.com 1.22% 40.27x
clipsnation.com 2.10% 39.80x
nbadraft.net 5.36% 39.39x
kingjamesgospel.com 1.34% 38.90x
fearthesword.com 1.12% 38.55x
brightsideofthesun.com 2.43% 38.24x
thebirdwrites.com 2.04% 38.12x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.41% 17.86x
Southeast College Athletics 1.55% 15.45x
Pac 12 Sports 1.33% 15.19x
Sports Apparel 0.69% 14.45x
Florida College Athletics 4.17% 14.37x
Virginia Athletics 0.43% 13.46x
Tennis, Golf & Boxing 7.24% 13.31x
Alternative Streaming Services 0.17% 12.06x
Fantasy Sports 26.34% 12.04x
Content Streamers & Downloaders 0.02% 11.81x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male