Dstillery Audiences

NBA FANS

Audience Size: 1.6 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 46.15% 48.57x
San Antonio Spurs Fans 53.80% 44.65x
Brooklyn Nets Fans 63.26% 43.66x
Boston Celtics Fans 54.46% 42.11x
Minnesota Timberwolves Fans 52.60% 41.89x
Los Angeles Clippers Fans 54.99% 40.99x
Portland Trail Blazers Fans 55.86% 40.46x
Philadelphia 76ers Fans 54.30% 40.34x
Atlanta Hawks Fans 55.31% 39.95x
Phoenix Suns Fans 54.96% 39.92x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is H&M.

Location Composition Index
H&M 0.02% 1.36x
Gap 0.01% 1.34x
Old Navy 0.03% 1.32x
Victoria's Secret 0.02% 1.24x
Chicos 0.02% 1.19x
American Eagle Outfitters 0.02% 1.18x
Journeys 0.03% 1.16x
Zumiez 0.03% 1.11x
Urban Outfitters 0.02% 1.09x
Lululemon 0.01% 1.09x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is spacecityscoop.com.

Website Composition Index
spacecityscoop.com 1.04% 75.56x
thebirdwrites.com 1.10% 72.57x
ripcityproject.com 1.06% 72.38x
draftexpress.com 1.00% 72.33x
nbadraft.net 6.33% 71.87x
sactownroyalty.com 2.24% 71.68x
clipsnation.com 2.21% 71.59x
peachtreehoops.com 2.79% 69.42x
atthehive.com 1.78% 69.37x
allucanheat.com 3.26% 68.83x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.16% 19.43x
College Sports 0.29% 18.63x
Southeast College Athletics 1.85% 18.56x
Upstate New York State Athletics 0.06% 18.54x
Florida College Athletics 1.07% 18.02x
Illinois College Sports 0.62% 17.94x
New England & Ivy League Sports 0.82% 17.24x
Pac 12 Sports 1.60% 16.04x
Luxury Sneakers 7.54% 14.42x
Tennis, Golf & Boxing 0.92% 13.23x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male