Explore the NBA Fans Audience
Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the NBA Fans audience.
INTERESTS
The NBA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NBA Fans audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 45.76% | 36.98x |
| MLB Fans | 44.96% | 34.25x |
| San Antonio Spurs Fans | 43.13% | 33.19x |
| Fantasy Football Enthusiasts | 42.50% | 32.21x |
| Atlanta Hawks Fans | 45.91% | 31.92x |
| NCAA Fans | 42.88% | 31.25x |
| Milwaukee Bucks Fans | 43.98% | 31.20x |
| Minnesota Timberwolves Fans | 45.93% | 31.02x |
| Golden State Warriors Fans | 37.65% | 30.71x |
| March Madness Enthusiasts | 37.24% | 30.62x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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APPAREL RETAILERS
The NBA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NBA Fans audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 1.99x |
| Patagonia | 0.01% | 1.81x |
| American Apparel | 0.05% | 1.75x |
| Levi Strauss | 0.02% | 1.58x |
| Coach | 0.08% | 1.54x |
| H&M | 0.05% | 1.50x |
| Uniqlo | 0.02% | 1.45x |
| Hugo Boss | 0.02% | 1.45x |
| Ann Taylor | 0.03% | 1.44x |
| Joe's Jeans | 0.01% | 1.43x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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WEBSITES
The NBA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NBA Fans audience is sheridanhoops.com.
| Website | Composition | Index |
| sheridanhoops.com | 0.60% | 124.72x |
| basketballinsiders.com | 1.56% | 120.15x |
| draftexpress.com | 3.98% | 115.25x |
| cowbellkingdom.com | 0.44% | 110.34x |
| typingstudy.com | 0.48% | 105.73x |
| hoopsrumors.com | 2.75% | 102.89x |
| ridiculousupside.com | 0.93% | 99.64x |
| projectspurs.com | 0.35% | 98.36x |
| nbadraft.net | 13.98% | 97.83x |
| clipsnation.com | 1.27% | 95.21x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.63% | 23.65x |
| Alternative Streaming Services | 1.09% | 18.47x |
| Pac 12 Sports | 3.64% | 18.20x |
| Southeast College Athletics | 3.25% | 17.58x |
| Sports Apparel | 1.31% | 17.37x |
| Florida College Athletics | 7.35% | 17.15x |
| Virginia Athletics | 0.90% | 16.05x |
| Fantasy Sports | 25.73% | 15.17x |
| Tennis, Golf & Boxing | 10.50% | 13.70x |
| Lacrosse College Athletics | 2.12% | 13.18x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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DEMOGRAPHICS
The NBA Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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