Dstillery Audiences

NBA FANS

Audience Size: 3.5 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 64.48% 45.33x
ESPN Enthusiasts 54.85% 43.27x
NFL Fans 49.34% 40.26x
Brooklyn Nets Fans 52.92% 39.32x
Atlanta Hawks Fans 50.00% 38.16x
MLB Fans 46.83% 38.15x
San Antonio Spurs Fans 48.86% 38.11x
Fantasy Football Enthusiasts 47.30% 37.34x
Milwaukee Bucks Fans 48.16% 36.69x
Portland Trail Blazers Fans 48.86% 36.50x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.15x
Supreme 0.01% 2.09x
Bonobos 0.14% 1.82x
Topshop 0.03% 1.79x
Jos A. Bank Clothiers 0.40% 1.57x
Mens Wearhouse 0.61% 1.41x
White House Black Market 0.43% 1.38x
The North Face 0.03% 1.35x
Club Monaco 0.02% 1.33x
Johnston and Murphy 0.60% 1.33x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is draftexpress.com.

Website Composition Index
draftexpress.com 2.59% 66.47x
nbadraft.net 7.43% 65.12x
fearthesword.com 1.40% 63.06x
basketballinsiders.com 1.38% 62.42x
hothothoops.com 1.58% 62.00x
thebirdwrites.com 2.34% 60.86x
brightsideofthesun.com 2.47% 60.75x
clipsnation.com 2.46% 60.21x
peachtreehoops.com 2.08% 60.00x
thedreamshake.com 2.36% 58.68x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.69% 21.02x
Sports Apparel 0.75% 19.14x
Pac 12 Sports 2.16% 18.17x
Alternative Streaming Services 0.33% 17.66x
Southeast College Athletics 2.45% 17.53x
Florida College Athletics 5.61% 16.01x
Virginia Athletics 0.67% 15.69x
Luxury Sneakers 9.21% 13.68x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 13.54x
Upstate New York State Athletics 0.19% 13.50x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male