Dstillery Audiences

NBA FANS

Audience Size: 2.5 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 47.19% 35.97x
MLB Fans 45.46% 33.64x
San Antonio Spurs Fans 43.67% 33.02x
Fantasy Football Enthusiasts 43.48% 32.43x
Atlanta Hawks Fans 47.51% 31.54x
Minnesota Timberwolves Fans 47.09% 31.03x
Milwaukee Bucks Fans 45.49% 30.99x
NCAA Fans 42.48% 30.89x
Golden State Warriors Fans 37.98% 30.30x
Phoenix Suns Fans 47.09% 30.08x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.66x
Saint Laurent Paris 0.01% 1.61x
Lululemon 0.08% 1.59x
Urban Outfitters 0.06% 1.59x
Gymboree 0.05% 1.50x
Ann Taylor 0.03% 1.49x
Hugo Boss 0.02% 1.48x
American Apparel 0.04% 1.48x
Uniqlo 0.02% 1.46x
Intermix 0.01% 1.42x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is basketballinsiders.com.

Website Composition Index
basketballinsiders.com 1.46% 111.64x
draftexpress.com 3.88% 105.84x
hoopsrumors.com 2.86% 94.59x
ridiculousupside.com 1.03% 93.77x
fearthesword.com 3.23% 92.82x
nbadraft.net 13.47% 92.44x
hothothoops.com 2.10% 91.19x
clipsnation.com 1.31% 90.58x
thebirdwrites.com 1.52% 89.97x
welcometoloudcity.com 1.30% 86.72x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.87% 21.29x
Alternative Streaming Services 0.95% 19.68x
Pac 12 Sports 3.88% 18.05x
Southeast College Athletics 3.47% 17.91x
Florida College Athletics 7.86% 17.44x
Virginia Athletics 0.95% 16.63x
Sports Apparel 1.40% 16.07x
Fantasy Sports 26.43% 15.77x
Tennis, Golf & Boxing 9.69% 13.67x
Lacrosse College Athletics 2.11% 13.61x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male