Dstillery Audiences

NBA FANS

Audience Size: 2.9 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 52.38% 32.75x
NFL Fans 46.70% 28.46x
Brooklyn Nets Fans 49.60% 27.73x
Fantasy Football Enthusiasts 48.54% 27.18x
MLB Fans 43.08% 27.16x
NCAA Fans 40.38% 26.34x
San Antonio Spurs Fans 45.61% 24.90x
Olympic Sports Enthusiasts 49.92% 24.90x
Atlanta Hawks Fans 45.80% 24.74x
Milwaukee Bucks Fans 43.92% 24.26x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is H&M.

Location Composition Index
H&M 0.01% 1.92x
Banana Republic 0.01% 1.69x
LOFT 0.01% 1.46x
Gap 0.01% 1.36x
Dressbarn 0.01% 1.34x
Buckle 0.01% 1.23x
Chicos 0.01% 1.15x
Old Navy 0.02% 1.13x
Express 0.01% 1.13x
The Childrens Place 0.01% 1.10x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is landofbasketball.com.

Website Composition Index
landofbasketball.com 2.33% 47.81x
clipperholics.com 1.28% 44.65x
draftexpress.com 1.31% 44.40x
soaringdownsouth.com 1.04% 44.19x
usab.com 1.90% 43.58x
clipsnation.com 1.64% 43.04x
sircharlesincharge.com 3.80% 42.84x
thunderousintentions.com 1.40% 42.69x
sactownroyalty.com 1.47% 42.13x
thebirdwrites.com 1.73% 42.07x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.25% 18.84x
Virginia Athletics 0.33% 18.32x
Florida College Athletics 2.89% 18.17x
Southeast College Athletics 1.05% 18.03x
Pac 12 Sports 0.67% 16.58x
Men's Fashion Shopping 0.09% 15.39x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.26% 15.03x
College Sports 0.95% 15.02x
Tennis, Golf & Boxing 4.68% 14.69x
New England & Ivy League Sports 1.40% 13.59x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male