Dstillery Audiences

NBA FANS

Audience Size: 2.4 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 61.31% 40.12x
ESPN Enthusiasts 49.11% 39.56x
NFL Fans 45.59% 36.33x
Brooklyn Nets Fans 49.13% 35.70x
San Antonio Spurs Fans 42.35% 35.30x
Fantasy Football Enthusiasts 44.73% 34.48x
MLB Fans 45.04% 34.30x
Atlanta Hawks Fans 47.85% 34.07x
Minnesota Timberwolves Fans 45.99% 34.02x
Milwaukee Bucks Fans 44.84% 33.49x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.80x
Joe's Jeans 0.01% 1.77x
Intermix 0.02% 1.76x
Hugo Boss 0.05% 1.74x
Calvin Klein 0.02% 1.65x
Zara 0.05% 1.63x
Ann Taylor 0.04% 1.60x
Patagonia 0.03% 1.59x
Supreme 0.02% 1.55x
Saint Laurent Paris 0.01% 1.54x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is basketballinsiders.com.

Website Composition Index
basketballinsiders.com 1.56% 116.98x
draftexpress.com 4.20% 110.41x
fearthesword.com 2.90% 105.67x
hoopsrumors.com 3.10% 104.90x
ridiculousupside.com 1.12% 103.08x
nbadraft.net 14.12% 102.21x
hothothoops.com 1.94% 100.82x
forumblueandgold.com 1.09% 97.55x
clipsnation.com 1.67% 95.32x
peachtreehoops.com 2.56% 94.63x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.75% 21.24x
Illinois College Sports 1.15% 19.48x
Fantasy Sports 25.35% 18.27x
Sports Apparel 1.29% 18.25x
Pac 12 Sports 3.93% 17.70x
Southeast College Athletics 3.71% 17.67x
Florida College Athletics 7.86% 17.58x
Virginia Athletics 1.01% 16.32x
Lacrosse College Athletics 2.02% 14.14x
Tennis, Golf & Boxing 9.45% 13.63x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male