Dstillery Audiences

NBA FANS

Audience Size: 2.7 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Oklahoma City Thunder Fans.

Interest Composition Index
Oklahoma City Thunder Fans 76.31% 43.39x
Detroit Pistons Fans 73.17% 43.15x
Brooklyn Nets Fans 48.76% 38.99x
San Antonio Spurs Fans 37.62% 37.54x
ESPN Enthusiasts 27.02% 37.54x
Boston Celtics Fans 38.09% 37.02x
Milwaukee Bucks Fans 43.40% 35.30x
New York Knicks Fans 44.07% 34.70x
Basketball Enthusiasts 60.00% 33.42x
Orlando Magic Fans 24.13% 31.67x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.56x
Zumiez 0.01% 1.46x
Maurices 0.01% 0.77x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is peachtreehoops.com.

Website Composition Index
peachtreehoops.com 1.17% 51.00x
slcdunk.com 1.69% 50.85x
postingandtoasting.com 2.13% 50.28x
bulletsforever.com 1.84% 50.19x
allucanheat.com 1.24% 49.83x
brightsideofthesun.com 2.38% 49.77x
hashtagbasketball.com 1.56% 49.23x
thedreamshake.com 1.18% 48.82x
canishoopus.com 1.11% 48.73x
hothothoops.com 1.30% 48.51x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.65% 15.83x
College Sports 0.21% 15.69x
Illinois College Sports 0.53% 15.23x
Southeast College Athletics 1.35% 14.15x
Virginia Athletics 0.08% 13.57x
Pac 12 Sports 1.40% 13.09x
New England & Ivy League Sports 0.62% 12.79x
Upstate New York State Athletics 0.05% 12.31x
Luxury Sneakers 6.15% 11.65x
Fantasy Sports 19.99% 11.39x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male