Dstillery Audiences

NBA FANS

Audience Size: 2.2 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 65.57% 73.69x
ESPN Enthusiasts 50.15% 66.86x
Atlanta Hawks Fans 48.08% 63.43x
San Antonio Spurs Fans 44.21% 63.02x
Brooklyn Nets Fans 51.41% 62.44x
Los Angeles Clippers Fans 47.29% 60.79x
Oklahoma City Thunder Fans 48.36% 60.61x
Phoenix Suns Fans 47.52% 60.41x
Portland Trail Blazers Fans 47.78% 60.24x
Utah Jazz Fans 46.11% 59.87x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Topshop.

Location Composition Index
Topshop 0.03% 2.04x
Supreme 0.02% 1.84x
Uniqlo 0.03% 1.72x
Bonobos 0.11% 1.69x
Everlane 0.01% 1.69x
The North Face 0.04% 1.68x
Johnston and Murphy 0.24% 1.62x
Ann Taylor 0.04% 1.57x
Hugo Boss 0.05% 1.55x
Jos A. Bank Clothiers 0.47% 1.54x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is draftexpress.com.

Website Composition Index
draftexpress.com 5.16% 96.49x
basketballinsiders.com 2.14% 95.31x
nbadraft.net 14.08% 92.45x
ridiculousupside.com 1.51% 88.99x
fearthesword.com 2.71% 87.98x
hashtagbasketball.com 1.02% 85.92x
welcometoloudcity.com 1.70% 84.70x
forumblueandgold.com 1.24% 83.36x
slamonline.com 2.11% 82.36x
hoopsrumors.com 4.80% 81.47x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.00% 25.41x
Alternative Streaming Services 0.51% 23.44x
Sports Apparel 1.15% 22.03x
Pac 12 Sports 3.29% 21.61x
Southeast College Athletics 3.42% 20.59x
Fantasy Sports 24.64% 20.22x
Florida College Athletics 7.57% 19.51x
Virginia Athletics 0.91% 18.70x
College Sports 2.15% 15.44x
Luxury Sneakers 11.72% 15.17x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male