Dstillery Audiences

NBA FANS

Audience Size: 3.7 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 53.75% 36.35x
NFL Fans 47.17% 32.14x
Fantasy Football Enthusiasts 49.71% 31.20x
Brooklyn Nets Fans 49.58% 31.19x
MLB Fans 43.28% 31.13x
NCAA Fans 41.73% 29.53x
Atlanta Hawks Fans 46.01% 28.78x
San Antonio Spurs Fans 45.49% 28.66x
Olympic Sports Enthusiasts 50.22% 28.47x
Boxing Fans 42.94% 27.46x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Gap.

Location Composition Index
Gap 0.01% 2.10x
Banana Republic 0.01% 2.05x
Victoria's Secret 0.01% 1.50x
Mens Wearhouse 0.01% 1.15x
Old Navy 0.01% 1.14x
Maurices 0.01% 0.95x
Carhartt 0.12% 0.89x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is landofbasketball.com.

Website Composition Index
landofbasketball.com 3.40% 53.40x
clipsnation.com 1.77% 51.50x
draftexpress.com 1.49% 50.18x
clipperholics.com 1.55% 49.97x
hothothoops.com 1.58% 48.92x
thunderousintentions.com 1.66% 48.85x
soaringdownsouth.com 1.24% 48.75x
basketballinsiders.com 1.01% 48.63x
usab.com 2.68% 47.58x
thebirdwrites.com 1.88% 47.53x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.30% 22.01x
Southeast College Athletics 1.24% 20.38x
Florida College Athletics 3.37% 20.27x
Virginia Athletics 0.41% 19.32x
Pac 12 Sports 0.75% 18.99x
Tennis, Golf & Boxing 5.67% 17.17x
Fantasy Sports 26.76% 16.57x
College Sports 1.10% 16.14x
Upstate New York State Athletics 0.13% 15.86x
Men's Fashion Shopping 0.12% 15.32x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male