Dstillery Audiences

NBA FANS

Audience Size: 2.2 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 54.46% 44.16x
NFL Fans 46.41% 39.50x
MLB Fans 43.14% 38.73x
NCAA Fans 40.07% 37.99x
Fantasy Football Enthusiasts 49.08% 36.96x
Brooklyn Nets Fans 52.65% 36.66x
San Antonio Spurs Fans 48.01% 36.21x
Olympic Sports Enthusiasts 49.58% 35.94x
Los Angeles Rams Fans 41.93% 35.00x
Boston Celtics Fans 43.25% 34.88x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Express.

Location Composition Index
Express 0.01% 1.33x
Aeropostale 0.01% 1.29x
Zumiez 0.01% 1.29x
American Eagle Outfitters 0.01% 1.27x
Banana Republic 0.01% 1.27x
Buckle 0.01% 1.22x
Journeys 0.02% 1.21x
Victoria's Secret 0.02% 1.18x
Old Navy 0.02% 1.11x
White House Black Market 0.01% 1.11x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is landofbasketball.com.

Website Composition Index
landofbasketball.com 1.23% 67.12x
usab.com 1.09% 62.65x
draftexpress.com 1.15% 58.46x
clipperholics.com 1.29% 57.87x
slamonline.com 4.22% 57.11x
sircharlesincharge.com 3.54% 56.28x
lasportshub.com 2.21% 56.24x
valleyofthesuns.com 1.18% 55.42x
sactownroyalty.com 1.66% 53.78x
soaringdownsouth.com 1.01% 52.90x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.87% 25.56x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.17% 22.96x
Illinois College Sports 0.19% 22.91x
Southeast College Athletics 0.78% 22.85x
Tennis, Golf & Boxing 3.11% 22.19x
Virginia Athletics 0.19% 21.74x
Men's Fashion Shopping 0.04% 21.70x
College Sports 0.61% 21.35x
Pac 12 Sports 0.58% 20.45x
Upstate New York State Athletics 0.06% 19.56x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male