Dstillery Audiences

NBA FANS

Audience Size: 2.5 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 53.22% 41.96x
Brooklyn Nets Fans 58.46% 39.24x
Atlanta Hawks Fans 51.63% 36.27x
Los Angeles Clippers Fans 53.14% 35.39x
San Antonio Spurs Fans 47.98% 35.27x
Milwaukee Bucks Fans 48.85% 35.14x
NFL Fans 45.06% 35.00x
Minnesota Timberwolves Fans 51.99% 34.71x
Fantasy Football Enthusiasts 46.77% 34.48x
NCAA Fans 38.02% 34.36x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.64x
Jos A. Bank Clothiers 0.02% 1.28x
Hollister 0.01% 1.20x
Lane Bryant 0.02% 1.15x
Talbots 0.01% 1.12x
Gap 0.02% 1.12x
Express 0.02% 1.12x
Mens Wearhouse 0.03% 1.04x
Victoria's Secret 0.03% 1.02x
Old Navy 0.03% 1.01x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.16% 60.48x
nbadraft.net 7.44% 58.27x
thebirdwrites.com 1.84% 57.98x
nbadraftroom.com 2.89% 57.76x
thunderousintentions.com 1.45% 57.68x
clipsnation.com 3.21% 57.37x
sircharlesincharge.com 3.02% 57.23x
clipperholics.com 1.39% 57.18x
hothothoops.com 2.65% 57.09x
sactownroyalty.com 1.72% 57.03x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.23% 21.94x
Florida College Athletics 1.15% 19.96x
Institutional Investing 0.05% 18.63x
Pac 12 Sports 1.74% 18.47x
Southeast College Athletics 1.32% 17.81x
College Sports 0.40% 17.20x
Illinois College Sports 0.42% 16.91x
Horse Racing 0.22% 15.81x
Tennis, Golf & Boxing 1.37% 15.36x
Luxury Sneakers 8.28% 14.25x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male