Explore the NBA Fans Audience
Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the NBA Fans audience.
INTERESTS
The NBA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 52.54% | 39.41x |
| Brooklyn Nets Fans | 57.58% | 35.93x |
| Fantasy Football Enthusiasts | 47.59% | 34.08x |
| Atlanta Hawks Fans | 49.30% | 33.75x |
| Minnesota Timberwolves Fans | 48.53% | 33.15x |
| NFL Fans | 41.61% | 33.05x |
| San Antonio Spurs Fans | 46.09% | 32.75x |
| Milwaukee Bucks Fans | 47.65% | 32.69x |
| Los Angeles Clippers Fans | 50.20% | 32.68x |
| Phoenix Suns Fans | 48.24% | 32.06x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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APPAREL RETAILERS
The NBA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NBA Fans audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.79x |
| Express | 0.03% | 1.67x |
| J. Crew | 0.01% | 1.43x |
| White House Black Market | 0.02% | 1.37x |
| Gap | 0.02% | 1.34x |
| Victoria's Secret | 0.03% | 1.26x |
| Chicos | 0.02% | 1.26x |
| Jos A. Bank Clothiers | 0.01% | 1.20x |
| American Eagle Outfitters | 0.02% | 1.19x |
| Forever 21 | 0.01% | 1.18x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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WEBSITES
The NBA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NBA Fans audience is basketballinsiders.com.
| Website | Composition | Index |
| basketballinsiders.com | 1.02% | 53.27x |
| draftexpress.com | 1.38% | 52.38x |
| sactownroyalty.com | 1.77% | 51.65x |
| thunderousintentions.com | 1.66% | 50.39x |
| lasportshub.com | 1.20% | 50.33x |
| clipsnation.com | 3.46% | 50.21x |
| hothothoops.com | 2.65% | 50.08x |
| sircharlesincharge.com | 3.44% | 49.95x |
| pelicandebrief.com | 2.27% | 49.88x |
| thebirdwrites.com | 2.16% | 49.04x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NBA Fans audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.33% | 21.07x |
| Florida College Athletics | 1.41% | 20.81x |
| Pac 12 Sports | 1.70% | 18.11x |
| Tennis, Golf & Boxing | 1.60% | 17.98x |
| Illinois College Sports | 0.42% | 17.76x |
| College Sports | 0.49% | 17.48x |
| Southeast College Athletics | 1.30% | 17.33x |
| Fantasy Sports | 22.62% | 17.13x |
| Institutional Investing | 0.10% | 17.07x |
| New England & Ivy League Sports | 0.83% | 15.20x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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DEMOGRAPHICS
The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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