Dstillery Audiences

NBA FANS

Audience Size: 2.5 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 45.76% 36.98x
MLB Fans 44.96% 34.25x
San Antonio Spurs Fans 43.13% 33.19x
Fantasy Football Enthusiasts 42.50% 32.21x
Atlanta Hawks Fans 45.91% 31.92x
NCAA Fans 42.88% 31.25x
Milwaukee Bucks Fans 43.98% 31.20x
Minnesota Timberwolves Fans 45.93% 31.02x
Golden State Warriors Fans 37.65% 30.71x
March Madness Enthusiasts 37.24% 30.62x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 1.99x
Patagonia 0.01% 1.81x
American Apparel 0.05% 1.75x
Levi Strauss 0.02% 1.58x
Coach 0.08% 1.54x
H&M 0.05% 1.50x
Uniqlo 0.02% 1.45x
Hugo Boss 0.02% 1.45x
Ann Taylor 0.03% 1.44x
Joe's Jeans 0.01% 1.43x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is sheridanhoops.com.

Website Composition Index
sheridanhoops.com 0.60% 124.72x
basketballinsiders.com 1.56% 120.15x
draftexpress.com 3.98% 115.25x
cowbellkingdom.com 0.44% 110.34x
typingstudy.com 0.48% 105.73x
hoopsrumors.com 2.75% 102.89x
ridiculousupside.com 0.93% 99.64x
projectspurs.com 0.35% 98.36x
nbadraft.net 13.98% 97.83x
clipsnation.com 1.27% 95.21x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.63% 23.65x
Alternative Streaming Services 1.09% 18.47x
Pac 12 Sports 3.64% 18.20x
Southeast College Athletics 3.25% 17.58x
Sports Apparel 1.31% 17.37x
Florida College Athletics 7.35% 17.15x
Virginia Athletics 0.90% 16.05x
Fantasy Sports 25.73% 15.17x
Tennis, Golf & Boxing 10.50% 13.70x
Lacrosse College Athletics 2.12% 13.18x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999