Dstillery Audiences

NBA FANS

Audience Size: 3.7 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 53.99% 34.99x
NFL Fans 45.64% 32.16x
MLB Fans 43.58% 30.96x
Fantasy Football Enthusiasts 47.58% 30.84x
Brooklyn Nets Fans 51.87% 30.81x
San Antonio Spurs Fans 46.76% 29.76x
NCAA Fans 41.27% 29.61x
Atlanta Hawks Fans 47.25% 29.14x
Olympic Sports Enthusiasts 51.25% 28.98x
Milwaukee Bucks Fans 43.78% 28.80x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.32x
Victoria's Secret 0.01% 1.24x
Old Navy 0.01% 1.19x
Carhartt 0.10% 0.90x
Mens Wearhouse 0.01% 0.85x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is landofbasketball.com.

Website Composition Index
landofbasketball.com 4.83% 51.78x
draftexpress.com 1.75% 51.19x
clipsnation.com 2.37% 50.75x
clipperholics.com 2.02% 49.23x
soaringdownsouth.com 1.45% 48.80x
allucanheat.com 1.72% 48.32x
pelicandebrief.com 1.06% 48.28x
basketballinsiders.com 1.24% 48.13x
kingjamesgospel.com 1.35% 48.12x
fearthesword.com 1.21% 47.12x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.37% 20.71x
Southeast College Athletics 1.50% 18.86x
Pac 12 Sports 1.00% 18.67x
Florida College Athletics 4.09% 18.67x
Virginia Athletics 0.47% 17.02x
Tennis, Golf & Boxing 6.88% 16.30x
Fantasy Sports 28.18% 15.39x
Upstate New York State Athletics 0.16% 14.66x
Instagram Management 0.13% 14.34x
Men's Fashion Shopping 0.13% 14.26x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male