Explore the NBA Fans Audience
Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the NBA Fans audience.
INTERESTS
The NBA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 53.75% | 36.35x |
| NFL Fans | 47.17% | 32.14x |
| Fantasy Football Enthusiasts | 49.71% | 31.20x |
| Brooklyn Nets Fans | 49.58% | 31.19x |
| MLB Fans | 43.28% | 31.13x |
| NCAA Fans | 41.73% | 29.53x |
| Atlanta Hawks Fans | 46.01% | 28.78x |
| San Antonio Spurs Fans | 45.49% | 28.66x |
| Olympic Sports Enthusiasts | 50.22% | 28.47x |
| Boxing Fans | 42.94% | 27.46x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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APPAREL RETAILERS
The NBA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NBA Fans audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 2.10x |
| Banana Republic | 0.01% | 2.05x |
| Victoria's Secret | 0.01% | 1.50x |
| Mens Wearhouse | 0.01% | 1.15x |
| Old Navy | 0.01% | 1.14x |
| Maurices | 0.01% | 0.95x |
| Carhartt | 0.12% | 0.89x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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WEBSITES
The NBA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NBA Fans audience is landofbasketball.com.
| Website | Composition | Index |
| landofbasketball.com | 3.40% | 53.40x |
| clipsnation.com | 1.77% | 51.50x |
| draftexpress.com | 1.49% | 50.18x |
| clipperholics.com | 1.55% | 49.97x |
| hothothoops.com | 1.58% | 48.92x |
| thunderousintentions.com | 1.66% | 48.85x |
| soaringdownsouth.com | 1.24% | 48.75x |
| basketballinsiders.com | 1.01% | 48.63x |
| usab.com | 2.68% | 47.58x |
| thebirdwrites.com | 1.88% | 47.53x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.30% | 22.01x |
| Southeast College Athletics | 1.24% | 20.38x |
| Florida College Athletics | 3.37% | 20.27x |
| Virginia Athletics | 0.41% | 19.32x |
| Pac 12 Sports | 0.75% | 18.99x |
| Tennis, Golf & Boxing | 5.67% | 17.17x |
| Fantasy Sports | 26.76% | 16.57x |
| College Sports | 1.10% | 16.14x |
| Upstate New York State Athletics | 0.13% | 15.86x |
| Men's Fashion Shopping | 0.12% | 15.32x |
Composition Percentage:
The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
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DEMOGRAPHICS
The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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