Dstillery Audiences

NBA FANS

Audience Size: 2.5 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 52.69% 40.87x
Brooklyn Nets Fans 55.00% 36.38x
Fantasy Football Enthusiasts 48.63% 34.77x
MLB Fans 41.90% 34.52x
NFL Fans 43.56% 34.49x
NCAA Fans 38.26% 33.85x
San Antonio Spurs Fans 46.28% 33.83x
Atlanta Hawks Fans 48.34% 33.44x
Milwaukee Bucks Fans 45.79% 33.09x
Boston Celtics Fans 41.57% 32.84x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.77x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is clipperholics.com.

Website Composition Index
clipperholics.com 1.13% 58.58x
lasportshub.com 1.62% 56.42x
soaringdownsouth.com 1.02% 55.56x
draftexpress.com 1.31% 55.27x
basketballinsiders.com 1.07% 55.22x
sircharlesincharge.com 3.53% 55.17x
ripcityproject.com 1.44% 54.57x
thunderousintentions.com 1.82% 54.16x
sactownroyalty.com 1.82% 53.98x
pelicandebrief.com 2.68% 53.57x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 30.43x
Florida College Athletics 1.58% 22.38x
Tennis, Golf & Boxing 2.34% 21.59x
Upstate New York State Athletics 0.05% 20.69x
College Sports 0.56% 18.64x
Virginia Athletics 0.24% 18.61x
Horse Racing 0.58% 17.45x
Illinois College Sports 0.39% 17.35x
Southeast College Athletics 1.06% 16.54x
Fantasy Sports 25.95% 16.46x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male