Dstillery Audiences

NBA FANS

Audience Size: 2.9 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 52.54% 39.41x
Brooklyn Nets Fans 57.58% 35.93x
Fantasy Football Enthusiasts 47.59% 34.08x
Atlanta Hawks Fans 49.30% 33.75x
Minnesota Timberwolves Fans 48.53% 33.15x
NFL Fans 41.61% 33.05x
San Antonio Spurs Fans 46.09% 32.75x
Milwaukee Bucks Fans 47.65% 32.69x
Los Angeles Clippers Fans 50.20% 32.68x
Phoenix Suns Fans 48.24% 32.06x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.79x
Express 0.03% 1.67x
J. Crew 0.01% 1.43x
White House Black Market 0.02% 1.37x
Gap 0.02% 1.34x
Victoria's Secret 0.03% 1.26x
Chicos 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.20x
American Eagle Outfitters 0.02% 1.19x
Forever 21 0.01% 1.18x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is basketballinsiders.com.

Website Composition Index
basketballinsiders.com 1.02% 53.27x
draftexpress.com 1.38% 52.38x
sactownroyalty.com 1.77% 51.65x
thunderousintentions.com 1.66% 50.39x
lasportshub.com 1.20% 50.33x
clipsnation.com 3.46% 50.21x
hothothoops.com 2.65% 50.08x
sircharlesincharge.com 3.44% 49.95x
pelicandebrief.com 2.27% 49.88x
thebirdwrites.com 2.16% 49.04x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.33% 21.07x
Florida College Athletics 1.41% 20.81x
Pac 12 Sports 1.70% 18.11x
Tennis, Golf & Boxing 1.60% 17.98x
Illinois College Sports 0.42% 17.76x
College Sports 0.49% 17.48x
Southeast College Athletics 1.30% 17.33x
Fantasy Sports 22.62% 17.13x
Institutional Investing 0.10% 17.07x
New England & Ivy League Sports 0.83% 15.20x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male