Dstillery Audiences

NBA FANS

Audience Size: 2.5 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 51.21% 44.36x
Brooklyn Nets Fans 59.38% 41.52x
Los Angeles Clippers Fans 53.73% 37.64x
Atlanta Hawks Fans 52.10% 37.36x
NFL Fans 41.32% 37.24x
Minnesota Timberwolves Fans 51.34% 37.10x
Milwaukee Bucks Fans 47.53% 36.93x
San Antonio Spurs Fans 48.24% 36.91x
MLB Fans 39.20% 36.30x
Fantasy Football Enthusiasts 44.67% 36.29x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.43x
H&M 0.02% 1.42x
Hollister 0.03% 1.30x
Michael Kors 0.02% 1.30x
Express 0.04% 1.28x
Talbots 0.02% 1.28x
White House Black Market 0.03% 1.27x
Banana Republic 0.03% 1.27x
Jos A. Bank Clothiers 0.02% 1.26x
Gap 0.03% 1.24x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is spacecityscoop.com.

Website Composition Index
spacecityscoop.com 3.02% 64.60x
clipsnation.com 2.86% 63.49x
thunderousintentions.com 1.23% 63.05x
nbadraft.net 6.41% 62.36x
atthehive.com 2.39% 62.12x
thebirdwrites.com 1.67% 61.09x
hothothoops.com 2.52% 60.89x
sircharlesincharge.com 2.83% 60.76x
clipperholics.com 1.26% 60.44x
sactownroyalty.com 1.87% 60.27x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.18% 19.53x
Southeast College Athletics 1.53% 17.90x
Florida College Athletics 1.00% 17.68x
Pac 12 Sports 1.83% 17.44x
Illinois College Sports 0.56% 17.09x
Tennis, Golf & Boxing 1.07% 16.22x
Crossfit & Obstacle Race Enthusiasts 0.09% 16.01x
Alternative Streaming Services 0.07% 15.93x
College Sports 0.32% 15.61x
Upstate New York State Athletics 0.05% 14.99x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male