Dstillery Audiences

NBA FANS

Audience Size: 1.8 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 47.33% 39.87x
Brooklyn Nets Fans 60.02% 38.18x
San Antonio Spurs Fans 51.91% 37.75x
Boston Celtics Fans 51.20% 35.53x
Los Angeles Clippers Fans 54.09% 35.43x
Minnesota Timberwolves Fans 50.15% 35.32x
Atlanta Hawks Fans 53.94% 34.89x
Milwaukee Bucks Fans 52.55% 34.47x
Phoenix Suns Fans 52.67% 34.38x
Philadelphia 76ers Fans 51.82% 34.19x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.29x
Hugo Boss 0.01% 2.16x
Forever 21 0.01% 1.61x
H&M 0.02% 1.54x
Dressbarn 0.01% 1.38x
Gap 0.02% 1.35x
Eddie Bauer 0.01% 1.35x
Urban Outfitters 0.02% 1.29x
Chicos 0.02% 1.28x
American Eagle Outfitters 0.02% 1.26x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is spacecityscoop.com.

Website Composition Index
spacecityscoop.com 1.53% 60.78x
clipsnation.com 1.97% 58.77x
fearthesword.com 1.34% 56.10x
ripcityproject.com 1.42% 55.90x
sactownroyalty.com 2.01% 55.50x
atthehive.com 1.83% 55.33x
draftexpress.com 1.09% 54.80x
allucanheat.com 3.74% 54.21x
thebirdwrites.com 1.43% 54.18x
bulletsforever.com 3.90% 53.30x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.20% 18.63x
Southeast College Athletics 2.21% 17.54x
Illinois College Sports 0.68% 16.79x
Florida College Athletics 1.31% 16.48x
Pac 12 Sports 1.89% 16.21x
Fantasy Sports 18.33% 16.20x
College Sports 0.31% 16.06x
New England & Ivy League Sports 1.02% 14.52x
Sports Apparel 4.70% 13.86x
Tennis, Golf & Boxing 1.06% 13.66x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male