Dstillery Audiences

NBA FANS

Audience Size: 2.6 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 62.48% 45.33x
ESPN Enthusiasts 52.62% 44.13x
NFL Fans 47.93% 40.53x
MLB Fans 46.36% 39.32x
San Antonio Spurs Fans 48.40% 38.62x
Brooklyn Nets Fans 51.39% 38.56x
Fantasy Football Enthusiasts 47.08% 37.60x
NCAA Fans 43.71% 37.41x
Atlanta Hawks Fans 47.40% 37.36x
Olympic Sports Enthusiasts 53.79% 36.67x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.92x
Tommy Bahama 0.03% 1.65x
Uniqlo 0.02% 1.64x
Club Monaco 0.02% 1.63x
Urban Outfitters 0.05% 1.62x
Bonobos 0.03% 1.61x
Brooks Brothers 0.03% 1.61x
Armani 0.03% 1.51x
Hugo Boss 0.04% 1.49x
Free People 0.02% 1.49x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is draftexpress.com.

Website Composition Index
draftexpress.com 2.12% 65.06x
nbadraft.net 6.64% 65.00x
basketballinsiders.com 1.31% 61.16x
awfulannouncing.com 1.44% 59.18x
tankathon.com 1.79% 56.68x
landofbasketball.com 6.56% 53.09x
pgatourlive.com 1.05% 51.77x
peachtreehoops.com 1.83% 48.96x
fantasycpr.com 1.06% 48.85x
basketball.realgm.com 13.56% 47.58x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.57% 22.26x
Sports Apparel 0.62% 21.32x
Pac 12 Sports 1.84% 18.69x
Southeast College Athletics 2.11% 18.13x
Alternative Streaming Services 0.28% 17.42x
Florida College Athletics 5.10% 16.54x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 15.92x
Virginia Athletics 0.57% 15.53x
Tennis, Golf & Boxing 9.31% 14.67x
Luxury Sneakers 9.09% 14.61x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male