Dstillery Audiences

NBA FANS

Audience Size: 2.4 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 62.42% 59.76x
ESPN Enthusiasts 50.52% 54.93x
Atlanta Hawks Fans 46.01% 50.87x
San Antonio Spurs Fans 42.01% 50.78x
Brooklyn Nets Fans 47.99% 49.30x
Phoenix Suns Fans 44.48% 48.97x
Oklahoma City Thunder Fans 45.16% 48.85x
Los Angeles Clippers Fans 44.13% 48.51x
NFL Fans 45.33% 48.40x
Fantasy Football Enthusiasts 44.21% 47.71x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.39x
Mens Wearhouse 0.50% 1.23x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is nbadraft.net.

Website Composition Index
nbadraft.net 12.99% 101.64x
basketballinsiders.com 1.77% 99.14x
draftexpress.com 4.69% 96.68x
ridiculousupside.com 1.10% 95.57x
hoopsrumors.com 3.13% 93.62x
fearthesword.com 2.74% 92.88x
forumblueandgold.com 1.04% 91.55x
clipsnation.com 1.86% 89.91x
welcometoloudcity.com 1.49% 89.62x
hothothoops.com 1.94% 88.14x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 3.63% 20.32x
Fantasy Sports 25.36% 19.97x
Southeast College Athletics 3.71% 19.57x
Florida College Athletics 7.96% 18.75x
Lacrosse College Athletics 1.85% 14.71x
College Sports 2.34% 14.62x
Latest Sports News 71.96% 14.43x
Luxury Sneakers 10.90% 14.25x
Tennis, Golf & Boxing 10.32% 13.94x
New England & Ivy League Sports 4.72% 13.87x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male