Dstillery Audiences

NBA FANS

Audience Size: 3.8 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 51.93% 37.78x
Basketball Enthusiasts 53.22% 34.93x
NFL Fans 46.22% 33.74x
Brooklyn Nets Fans 52.06% 33.00x
MLB Fans 44.83% 32.93x
San Antonio Spurs Fans 49.40% 32.35x
Fantasy Football Enthusiasts 47.19% 32.31x
NCAA Fans 40.48% 31.83x
Atlanta Hawks Fans 48.31% 30.86x
Olympic Sports Enthusiasts 52.54% 30.73x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.83x
Bonobos 0.01% 1.76x
Free People 0.02% 1.76x
Brooks Brothers 0.02% 1.68x
American Apparel 0.02% 1.66x
Urban Outfitters 0.03% 1.66x
Zara 0.02% 1.63x
Armani 0.02% 1.58x
Ann Taylor 0.01% 1.57x
Michael Kors 0.03% 1.48x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is draftexpress.com.

Website Composition Index
draftexpress.com 1.88% 49.67x
landofbasketball.com 5.69% 49.06x
clipsnation.com 2.67% 47.32x
pelicandebrief.com 1.14% 46.96x
soaringdownsouth.com 1.49% 46.57x
clipperholics.com 2.26% 46.32x
kingjamesgospel.com 1.50% 46.22x
basketballinsiders.com 1.31% 46.08x
fearthesword.com 1.29% 45.62x
postingandtoasting.com 2.23% 44.47x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.44% 21.73x
Southeast College Athletics 1.71% 19.25x
Pac 12 Sports 1.36% 19.07x
Florida College Athletics 4.69% 18.43x
Virginia Athletics 0.52% 17.33x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 16.69x
Tennis, Golf & Boxing 7.70% 16.06x
Sports Apparel 0.90% 15.47x
Fantasy Sports 28.80% 14.68x
College Sports 1.36% 13.99x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male