Dstillery Audiences

NBA FANS

Audience Size: 2.4 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is Basketball Enthusiasts.

Interest Composition Index
Basketball Enthusiasts 63.10% 76.86x
ESPN Enthusiasts 50.13% 71.85x
Atlanta Hawks Fans 46.61% 65.79x
San Antonio Spurs Fans 43.10% 64.86x
Brooklyn Nets Fans 49.23% 63.20x
Phoenix Suns Fans 45.66% 62.55x
NFL Fans 45.59% 62.41x
Los Angeles Clippers Fans 45.10% 62.03x
Fantasy Football Enthusiasts 44.36% 62.03x
Oklahoma City Thunder Fans 46.26% 61.95x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Intermix.

Location Composition Index
Intermix 0.02% 2.29x
Calvin Klein 0.01% 2.07x
Topshop 0.01% 2.00x
Bonobos 0.06% 1.89x
Supreme 0.02% 1.88x
Ann Taylor 0.02% 1.81x
Urban Outfitters 0.07% 1.77x
Uniqlo 0.02% 1.72x
Patagonia 0.03% 1.68x
Zara 0.03% 1.66x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is nbadraft.net.

Website Composition Index
nbadraft.net 12.95% 103.04x
basketballinsiders.com 1.77% 100.59x
draftexpress.com 4.69% 97.96x
ridiculousupside.com 1.09% 96.49x
hoopsrumors.com 3.12% 94.75x
fearthesword.com 2.72% 93.87x
forumblueandgold.com 1.04% 93.15x
clipsnation.com 1.86% 91.26x
welcometoloudcity.com 1.48% 91.04x
hothothoops.com 1.93% 88.69x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.12% 24.79x
Alternative Streaming Services 0.59% 24.44x
Sports Apparel 1.18% 22.94x
Pac 12 Sports 3.61% 21.38x
Fantasy Sports 25.39% 21.05x
Southeast College Athletics 3.70% 20.61x
Florida College Athletics 7.97% 19.44x
Virginia Athletics 1.00% 18.39x
Lacrosse College Athletics 1.84% 15.32x
Latest Sports News 72.21% 15.28x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male