Dstillery Audiences

NBA FANS

Audience Size: 2.6 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 49.34% 39.23x
Basketball Enthusiasts 59.82% 38.15x
NFL Fans 48.44% 36.61x
MLB Fans 46.17% 34.64x
San Antonio Spurs Fans 44.06% 34.25x
Fantasy Football Enthusiasts 45.78% 33.97x
Brooklyn Nets Fans 49.79% 33.62x
Atlanta Hawks Fans 48.09% 33.37x
Minnesota Timberwolves Fans 47.12% 32.85x
Milwaukee Bucks Fans 45.95% 32.49x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.79x
Joe's Jeans 0.01% 1.79x
Armani 0.04% 1.67x
Calvin Klein 0.02% 1.64x
Brooks Brothers 0.06% 1.58x
Intermix 0.01% 1.58x
Everlane 0.00% 1.58x
Patagonia 0.02% 1.56x
Lorna Jane 0.01% 1.52x
Zara 0.04% 1.49x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is basketballinsiders.com.

Website Composition Index
basketballinsiders.com 1.40% 109.80x
draftexpress.com 3.67% 105.89x
fearthesword.com 2.91% 97.21x
hoopsrumors.com 2.97% 94.62x
ridiculousupside.com 1.04% 94.15x
hothothoops.com 1.91% 93.72x
nbadraft.net 13.29% 91.55x
clipsnation.com 1.41% 88.30x
lakeshowlife.com 2.87% 85.66x
peachtreehoops.com 2.35% 85.65x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.78% 20.77x
Illinois College Sports 0.97% 20.42x
Pac 12 Sports 3.74% 18.19x
Southeast College Athletics 3.37% 18.19x
Florida College Athletics 7.57% 17.65x
Sports Apparel 1.28% 17.49x
Fantasy Sports 25.38% 17.35x
Virginia Athletics 0.94% 16.93x
Lacrosse College Athletics 2.02% 14.25x
Tennis, Golf & Boxing 9.41% 13.74x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male