Dstillery Audiences

NBA FANS

Audience Size: 2.4 Million Devices

Explore the NBA Fans Audience

Below you'll find more information about the NBA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the NBA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The NBA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NBA Fans audience is NFL Fans.

Interest Composition Index
NFL Fans 46.88% 34.71x
MLB Fans 45.91% 31.92x
San Antonio Spurs Fans 42.87% 31.84x
Fantasy Football Enthusiasts 43.62% 30.44x
Atlanta Hawks Fans 46.40% 30.25x
Minnesota Timberwolves Fans 45.39% 30.12x
Milwaukee Bucks Fans 43.82% 29.94x
Phoenix Suns Fans 45.30% 29.39x
NCAA Fans 42.78% 29.27x
March Madness Enthusiasts 36.56% 29.04x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Interest attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NBA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NBA Fans audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.66x
Patagonia 0.01% 1.62x
Club Monaco 0.01% 1.54x
Hugo Boss 0.02% 1.48x
Intermix 0.01% 1.47x
Saint Laurent Paris 0.01% 1.46x
Express Outlets 0.01% 1.45x
Madewell 0.02% 1.44x
Columbia 0.02% 1.44x
Levi Strauss 0.02% 1.43x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Location attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The NBA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NBA Fans audience is sheridanhoops.com.

Website Composition Index
sheridanhoops.com 0.57% 112.91x
basketballinsiders.com 1.47% 108.16x
icemd.com 0.82% 105.14x
draftexpress.com 3.90% 102.51x
cowbellkingdom.com 0.42% 102.29x
hoopsrumors.com 2.75% 91.61x
mailinblack.com 0.19% 91.50x
projectspurs.com 0.34% 91.31x
comicsverse.com 0.34% 90.24x
ridiculousupside.com 0.97% 89.50x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Web attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NBA Fans audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.70% 21.99x
Alternative Streaming Services 1.03% 18.50x
Pac 12 Sports 3.67% 17.85x
Southeast College Athletics 3.29% 17.37x
Florida College Athletics 7.60% 16.67x
Sports Apparel 1.34% 16.25x
Virginia Athletics 0.90% 15.68x
Fantasy Sports 25.87% 15.08x
Tennis, Golf & Boxing 9.80% 13.35x
Lacrosse College Athletics 2.07% 13.03x
Composition Percentage: The overlap percentage between the NBA Fans audience and the Content Affinity attribute.
Index: A comparison of the NBA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NBA Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999